Emotional value in brand marketing

Not long ago, the news that Lei Jun, the founder of Xiaomi Group, opened the door for the first owners of Xiaomi SU7 caused widespread concern and discussion on social media. While Xiaomi’s automobile marketing was "broken", it also showed us that in a field where products and prices were fully competitive, emotional value played an important role in enhancing brand image.
Emotional value is a concept in marketing, and its opposite is usually functional value. How to understand? For example, a child loves to play games. It’s lunchtime and he still enjoys it. At this time, the mother has put the food on the table and called the children to eat many times, but she didn’t get feedback. As a result, my mother came into the room angrily and scolded her: "You can’t play games as food." In this story, children want to "play well", which is emotional value, and mothers want their children to "eat enough", which is functional value.
The market hotspots in recent years, such as Meng Chong economy, Camping economy, Decompression economy, Nostalgia economy and Yue Ji economy, are actually not new things, but have added emotional value to a certain type of format in the past, which has given the market new vitality. According to the patent data of Tianyancha, as of April 23 this year, there were more than 3,500 patents related to "emotion" in the market, indicating that enterprises pay more and more attention to the mining of emotional value.
So, why is the brand marketing of enterprises increasingly fond of "emotional" track?
First, the choice of market development. What is the most important in brand marketing? It is generally considered to be a product. However, with the intensification of competition and the maturity of the market, the product-oriented marketing model will often fall into the dilemma of homogenization. When the uniqueness and innovation of products enter the bottleneck, enterprises want to gain a foothold in the market. In addition to continuing to work hard on research and development, they should also jump out of the limitation of product functionality and add emotional value to products through corporate culture, brand stories, fashion packaging and other means. A typical example of this is the tea industry. After understanding the emotional value, we can understand why various joint names and "poke heart" advertisements of head enterprises emerge one after another.
Second, the needs of brand growth. When the brand competition goes deeper, it is not only the competition of product strength, but also the competition of emotional value. In the process of brand growth, the difference of products determines the degree of brand recognition, while the emotionality of products brings brand recognition. When the functions of products are similar, consumers’ choice scales tend to be biased towards brand recognition. For example, in the smart phone market, many consumers are more inclined to know whether the brand is high-end than whether the configuration is high-end. The gap between domestic brands and internationally renowned brands lies in brand image. Consumers recognize the label effect and circle effect of the brand more. This, in turn, shows that the brand must go through the emotional value to go to the high end.
Third, the change of consumer mentality. In the hot spots of consumption in recent years, "post-90 s" and "post-00 s" have completed the transformation from a new force to a main force in many fields. The new generation of consumer groups have a relatively comfortable growth environment and have their own unique consumption ideas. "Spend money to buy happiness+save money to give strength" is a summary of the current young people’s consumption mentality spread on social platforms. It represents that young consumers no longer simply pay for product functions, and their consumption is more pragmatic and rational, and they are more concerned about the sense of satisfaction, participation and ritual contained in consumption. How to grasp the emotions of consumer groups more accurately and understand the deeper needs of consumers has become a compulsory course for brand marketing.
Of course, emotional value is not a "master key". In recent years, many brands have had the lesson of "overturning" because they pay more attention to marketing than products. Ignoring the underlying functional attributes of products and talking about emotional value are tantamount to castles in the air. In other words, the functional value is the first half, and the emotional value is the second half. Only when the first half is steady and steady can the second half accumulate. (This article Source: Economic Daily Author: Wan Zheng)
Source: Economic Daily
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What is the national image of China? Authoritative report released

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  CCTV News:The Global Survey Report on China’s National Image 2015 was released in Beijing on the 29th. The fourth global survey on the national image launched by the Center for Foreign Communication Research of China Foreign Languages Bureau in conjunction with the market research and brand consulting agency shows that the overall image of China has steadily improved, the international influence of China’s economy ranks second in the world, and China’s scientific and technological innovation ability has been widely praised.

  The main findings of the survey are: the overall image of China has steadily improved; The international influence of China economy ranks second in the world; China’s scientific and technological innovation ability is widely praised, and high-speed rail is considered as the most outstanding scientific and technological achievement.

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△ On August 29th, Wang Gangyi, Deputy Director of the Chinese Foreign Languages Bureau, delivered a speech at the press conference of "China National Image Global Survey Report 2015". 

  China’s overall image has risen steadily, and its influence on international affairs ranks second among all countries.

  This survey covers 19 G20 members (excluding the EU) for the first time, with a total of 9,500 interview samples. The topics covered include the overall image and influence of China, the international image and communication of politics, diplomacy, economy, culture and technology.

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  According to the report, compared with 2014, China’s overall image score increased by 0.3 points (out of 10 points). Among them, developing countries have a significantly more positive impression of China (6.9 points) than developed countries (5.5 points).

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  The United States occupies the first place in international affairs, followed by China, followed by Russia, Britain and Germany.

  It is worth noting that compared with the older group, overseas young people (aged 18-35) have a higher understanding of China, a better overall impression and a more optimistic view of the future development of China.

  Zhou Qingan, deputy dean of Tsinghua University School of Journalism and Communication, believes that this shows that China’s international communication efforts are gaining more and more enthusiasm among the future social elites, and it also shows that China’s international communication has achieved good results in the field of new media in recent years.

  The great eastern country with a long history and charm is the most prominent national image.

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  In the impression of overseas respondents, China’s image as a big country with a long history and charm in the East is the most prominent, with 43% of respondents choosing this option, and the proportion of developing countries is as high as 54%.

  There are significant differences between the views of China respondents and those of overseas respondents. Compared with overseas, China respondents generally think that their country has a long history and charm, advocates peaceful development, win-win cooperation, good governance, harmonious and stable society, and is friendly, open and dynamic.

  Hard work and dedication have become the most prominent national image of China.

 

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  The global respondents’ impression of China citizens is generally positive. Compared with developed countries, developing countries have a better impression of China citizens.

  Among the overseas respondents, the respondents who think that China citizens are hardworking and dedicated are the most, followed by collectivism, enthusiasm and friendliness, and honesty and trustworthiness. A certain number of respondents in developed countries believe that China citizens tend to be traditionally closed and lack open innovation.

  Highly cohesive and well-organized is the most prominent image of China’s ruling party.

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  Overseas respondents’ impression of China’s ruling party is mainly of high cohesion and tight organization. Among them, a considerable number of respondents from developing countries believe that the ruling party in China has superior organizational mobilization ability and learning and innovation ability.

  In terms of age, the images of "self-discipline and purification ability", "strong learning and innovation ability" and "popular support" are more recognized by young overseas groups; The image of "high cohesion", "tight organization" and "super organizational mobilization ability" is more recognized by overseas elderly groups.

  Chinese medicine, martial arts and diet are the most representative elements of China culture in the eyes of overseas respondents. 

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  When it comes to the representative elements of China culture, overseas respondents think that Chinese medicine, martial arts and diet are the most representative, with 50%, 49% and 39% respectively.

  Respondents at home and abroad have different views on the representative elements of China culture. In terms of traditional culture such as Confucianism, calligraphy, painting, seal cutting, folk customs, opera, cross talk and acrobatics, the recognition of overseas respondents as a representative element of China culture is obviously lower than that of domestic respondents, while in terms of cultural elements such as products, scientific and technological inventions, it is much higher than that of domestic respondents.

  China’s scientific and technological innovation ability is well received, and high iron becomes the innovation benchmark. 

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  China’s scientific and technological innovation ability has become a bright color in this report. The report shows that overseas audiences have a high evaluation of China’s scientific and technological innovation ability, even surpassing the respondents in China.

  China high-speed rail, which is most related to people’s livelihood, is the most recognized scientific and technological achievement in China. According to the survey, the proportion of respondents who know that "the mileage of high-speed rail in China has reached 19,000 kilometers, ranking first in the world" is the highest, reaching 21%. Respondents from developing countries have a higher awareness of this achievement.

  According to Yu Yunquan, deputy director of the Center for Foreign Communication Studies of China Foreign Languages Bureau, it has been two years since the scientific and technological innovation capability was included in the evaluation, and this year’s score is even brighter than last year’s, which is inseparable from the practice of innovation-driven development strategy in China in recent years and the numerous tangible achievements.

  The overseas image of China brand has improved.

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  Compared with 2014, the overseas image of China products has improved, especially in after-sales service. The top five China brands that overseas respondents are most familiar with are Lenovo, Huawei, Alibaba, ZTE and Haier. The familiarity rankings of Xiaomi, WeChat, UC browser and other technology brands have improved significantly, and the ranking of China Petroleum has also increased significantly.

  In terms of countries, respondents from developed countries are more worried about China brands than developing countries; In terms of age, young people trust China brand more than older people, and they have more concerns than other groups only in terms of price.

  National image report helps to enhance the effectiveness of international communication.

  In response to this report, Wang Gangyi, deputy director of the China Foreign Languages Bureau, said that the national image report is an important indicator to evaluate the international communication effect of a country. In the 21st century, international communication pays more attention to pertinence and effectiveness. In this survey report, the survey data of different age groups in 19 countries provide us with reference for accurate communication and differentiated communication.

  Zhou Qingan emphasized the importance of deep international dialogue. He said that in the recent period when international hot and sensitive issues are constantly emerging, the goodwill of overseas audiences towards China has still increased by 0.3%, which shows that the in-depth dialogue between China and the world is conducive to enhancing the national image. (Content source: Xinhuanet, China National Image Global Survey 2015).

Popular knowledge of liquor, is the grade of liquor first-class or excellent?

Many friends drink alcohol in life, and I believe everyone has paid attention to the label on liquor packaging or wine bottle when drinking. One column is called quality grade, which is often marked with "excellent grade" and "first grade", and some are directly behind the product implementation standard number.
In this regard, some netizens asked, is it better to have a "first-class" white wine or an "excellent" white wine?
First of all, let’s say the answer directly. The liquor with excellent quality grade is definitely better than the first-class liquor. In fact, most liquors with a price of more than 100 yuan on the market are marked as "excellent grade". Let’s take a look at the criteria for dividing these two grades of liquor:
1. Excellent liquor standard: colorless or yellowish, full-bodied, full-bodied, with no suspended matter and sediment.
2. First-class liquor standard: mellow body, harmonious taste and high ethanol content.
In fact, there are two unusual grades of liquor, namely "super" and "second grade", among which there is no clear standard for super-grade liquor, and only a few high-end liquors will be marked with this grade at present, and "second grade" liquor is also the worst liquor of these grades, and it hardly exists in the market.
Then, some friends will ask, is excellent liquor necessarily good wine?
First of all, the taste of top-grade liquor is better than that of first-grade liquor, but the threshold of top-grade liquor is not particularly high. Even top-grade liquor may have a world of difference in taste and quality. Therefore, when we buy liquor, we should never see its quality grade as top-grade, and take it for granted that it must be a good wine.
Ok, that’s all for today’s topic. Finally, I’ll share some good wines with you. I hope you will like them.
1. Wuliangchun
Type: 52-degree Luzhou-flavor liquor
Price: 258 yuan/bottle
Wuliangchun is a very classic product of Wuliangye. Its positioning is mid-range Luzhou-flavor liquor, but its overall taste is not inferior to that of some high-end Luzhou-flavor liquors, and it has a slight shadow of ordinary five, and its cost performance is very good.
Wuliangchun smells obviously sweet like pineapple, as well as the compound aroma of cellar fragrance, bad fragrance, grain fragrance and honey fragrance. The overall aroma is very rich and it smells particularly comfortable. The entrance of this wine is very soft, and the sweetness is very obvious. When you swallow it, you can’t feel the spicy mouth burning your throat. The taste is very pure and there is no evil smell. It is soft and refreshing, and there is a slight explosion of fragrance. The overall taste is very good.
2. Guo Kangkang 10
Type: 53-degree Maotai-flavor liquor
Price: 259 yuan/bottle
Guokang Kang 10 is the core product of the vintage wine series of Guokang Liquor Industry, and its price is also the cheapest in Guokang vintage wine. However, it is made entirely of 10-year-old base wine, but its price is almost the same as that of ordinary Khun Sa wine, and it is known as "a thousand yuan to drink Maotai and a hundred yuan to taste Guokang".
The smell of Guokang Kang 10 is very outstanding, with a compound aroma of burnt and aged, and a slightly sour smell. The overall aroma is very rich and harmonious, and it smells very comfortable. The taste of this wine is smooth, and the aroma will burst in the mouth early. After swallowing, the aroma will go up, and the aftertaste is very long, with obvious burnt aroma and grain aroma. The overall taste is very good.
3. Fenjiu Panama for 10 years
Type: 53-degree fen-flavor liquor
Price: 318 yuan/bottle
Panama is a commemorative product of Fenjiu Panama series for 10 years. Fen-flavor liquor at this price is not cheap, but it can be said to be the top fen-flavor liquor in terms of taste and quality, which is Xiaobian’s personal feeling.
Fenjiu Panama has an obvious sweet smell of green apples in the past 10 years, with a pure fragrance, as well as a touch of pea flavor, which has no evil fragrance and smells particularly comfortable. This wine is very comfortable at the entrance, very smooth to swallow, almost no stimulation, very pure at the end, very obvious after-sweetness, and very comfortable at the aftertaste.
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Today’s data selection: more than 300 online rumor cases have been investigated this year; Nanning is manufacturing online celebrity in Southeast Asia in batches.

Dragon Boat Festival travel booking has begun, and the search volume of outbound air tickets has increased greatly.

Relevant data show that air tickets and hotel reservations in popular cities have increased rapidly this year, and relevant travel reservations have been opened for the upcoming Dragon Boat Festival holiday. According to the data of online travel platform, as of May 15th, the booking volume of air tickets in domestic popular cities has been restored to the same period in 2019, and the booking volume of hotels in popular cities has exceeded nearly 80% in the same period in 2019. Although there is still more than a month before the Dragon Boat Festival holiday, the booking tide of outbound travel has begun. The data shows that in the past three days, the search volume of outbound air tickets has increased significantly month-on-month, and the departure time is concentrated before the Dragon Boat Festival holiday. The popular destinations are Bangkok, Thailand, Kuala Lumpur, Malaysia and Singapore. (CCTV Finance)

Ministry of Public Security: More than 300 online rumor cases have been investigated this year.

Zhang Ming, a spokesperson for the Ministry of Public Security, said at the press conference held by the Ministry of Public Security yesterday that the Ministry of Public Security deployed public security organs across the country to carry out a "net-net" special campaign. In 2022, a total of 83,000 cases were investigated and 156,000 criminal suspects were arrested. In mid-April this year, the Ministry of Public Security deployed a 100-day special campaign to crack down on online rumors. Up to now, more than 300 cases of online rumors have been investigated, more than 70,000 pieces of online rumor information have been cleared, and more than 2,000 online accounts have been shut down or banned, and netizens who spread rumors and rumors have been investigated and punished according to law. (Zhongqing Daily)

The price of Coca-Cola in multiple channels has increased, will the 3.5 yuan era be farewell?

Recently, the price of Coca-Cola in many terminals has increased to varying degrees, and the prices of convenience stores, small supermarkets and different supermarkets are slightly different. Taking the most common 500ml plastic bottle of Coca-Cola as an example, the Red Star Capital Bureau visited and found that in Chengdu, Sichuan Province, we met Fook in a chain convenience store, and both Coca-Cola and Pepsi-Cola sold in the store were 3.8 yuan/bottle, and the cashier said that the price increase would start this year. In supermarkets, the price of Coca-Cola of this specification in Hongqi Chain and Yonghui Supermarket is 3.5 yuan/bottle, and a cashier said that it also rose to 3.5 yuan this year. In more scattered street shops and restaurants, the price of Coca-Cola of this specification ranges from 3 yuan to 4 yuan/bottle, and a restaurant owner said that the price rose to 4 yuan/bottle last year.

Distribution channel, a buyer in Sichuan told Red Star Capital Bureau that the price of Coca-Cola factory increased last month, and the price of 24 bottles of 300ML Coca-Cola rose by 4 yuan. The Red Star Capital Bureau noted that in February this year, Coca-Cola said that it would further increase its commodity prices "globally" in 2023, but the price increase would slow down. However, as of press time, the Red Star Capital Bureau asked Coca-Cola China and its bottlers in China, Taikoo Cola and COFCO Cola, about the price increase, but no reply was received. People close to COFCO Coke said that they have not received the price increase notice. (Red Star Capital Bureau)

Nanning is mass-manufacturing online celebrity in Southeast Asia.

As the domestic live broadcast e-commerce industry enters the adjustment period, Southeast Asia, the "most potential e-commerce market in the world", is becoming the next blue ocean that giants are rushing into.

While copying the "China experience", it naturally gave birth to the explosive demand for "Li Jiaqi" in Southeast Asia. Last year, Thai girl Zhuo Bingyue participated in the "Southeast Asia Cross-border Live Talent Competition" which was hosted by Southeast Asia. One of the organizers is Lazada, a Southeast Asian e-commerce platform. The venue of the competition is not in any country in Southeast Asia, but in Nanning, Guangxi.

Previously, the competition had been held twice in Nanning, and the number of participants increased to 400 last year. Young people from Southeast Asian countries gathered here with the dreams of e-commerce anchors, making Nanning a "dream city".

It’s not just a game. As the operator of Lazada Cross-border Ecological Innovation Service Center (Nanning), Zhao Hui, assistant general manager of Guangxi Qidi Innovation cross-border electronic commerce Co., Ltd., found that in recent two years, service providers and sellers in Nanning’s e-commerce industry are growing steadily with the naked eye, and there are more e-commerce talents.

Based on the advantages of regional talents, more and more live e-commerce practitioners gather in Nanning. When asked about the reasons for choosing Nanning, enterprises almost invariably mentioned a large number of Southeast Asians studying and living in Nanning. The data shows that in 2022, the number of registered international students in Guangxi universities was 9,872, including 6,518 international students from ASEAN countries. On the streets of Nanning, it is easy to see storefronts with plaques written in Vietnamese and Thai. The owner may be from Southeast Asia.

Recently, Guangxi issued the "Several Policies and Measures on Promoting the High-quality Development of E-commerce", clearly stating that it is necessary to accelerate the development of live e-commerce and support the development of cross-border e-commerce. As early as two years ago, Nanning proposed to improve the development of cross-border e-commerce industry to promote the transformation and upgrading of foreign trade, enhance Nanning’s cooperation and support capacity as the capital city of Guangxi for ASEAN countries and regions, and accelerate the construction of an international channel for ASEAN. (national business daily)

The US real estate market continues to decline.

On May 18, local time, according to the data of National Association of Realtors (NAR), the total sales of existing homes in the United States in April was 4.28 million households, down 3.4% from the previous month and 23.2% from the same period last year. In the past 15 months, existing home sales have been declining for 14 months, and have dropped by about one third since the beginning of 2022. Activity in the US real estate market usually picks up in the spring, but the April data did not reflect this. (China Business News)

[Those things in China] US media: The United States announced the termination of the much-criticized "China Action Plan" and admitted that it encouraged Asian discrimination

  China Daily Online, February 24 (Xinhua) On the 23rd local time, the US Department of Justice issued a statement saying that it would terminate an initiative aimed at cracking down on China during Trump’s administration. Critics point out that the so-called "China Action Plan" is tantamount to racial profiling and creates a culture of fear in the field of scientific research, which should be abolished.

  The Associated Press reported on 23rd that the US Department of Justice announced on Wednesday that it had decided to terminate the so-called "China Initiative". Earlier, American academic circles constantly criticized that the project had frozen normal academic cooperation and encouraged anti-Asian racial prejudice.

  Matthew Olson, Assistant Secretary of Justice, said he must respond to the concerns he heard, including those from Asian-American groups. "We have heard the concerns of civil rights groups, who think that ‘ China Action Plan ’ It encourages intolerance and prejudice. With the increase of crimes and incidents against Asia, these concerns have increased. "

  Olson said that academic and scientific circles are paying more and more attention to the investigation of some cases of the Ministry of Justice. These lawsuits and the atmosphere of public opinion created may bring a chilling effect to scientists and scholars.

  "By classifying the case into the scope of the China Action Plan, we have encouraged a harmful view that (the Ministry of Justice) has adopted a lower standard in investigating and prosecuting criminal acts related to China, or that we have treated people with racial, ethnic or family relations with China in a different way to some extent."

  In November 2018, during the Trump administration, the US Department of Justice launched a so-called "China Action Plan" aimed at cracking down on so-called economic espionage and trade secret theft.

  According to CNN, the Asian American Association for Justice (AAJC) issued a statement on the same day, saying that the end of the China Action Plan is an important step to end the periodic and historical racial discrimination against Asian Americans and immigrants.

  The New York Times reported that critics said that including such cases in the crackdown plan that seriously endangered national security would prompt investigators to unfairly target Asian professors, making people mistakenly think that everyone who hides relations with China is a spy.

  Previously, many cases against Chinese scholars ended in innocence or dismissal. In a high-profile failure case, prosecutors dropped the charges against Chen Gang, a professor of mechanical engineering at MIT, after the Department of Energy said that his failure to disclose his relationship with China would not affect his funding application.

  In response to the statement made by the US Department of Justice to terminate the "China Action Plan", Chinese Congressman Zhao Meixin issued a statement saying that the plan ruined the career of Asian Americans, prevented Asian Americans from pursuing academic majors such as science, technology, engineering and mathematics, and reinforced "harmful stereotypes".

  National Public Radio reported that Asian human rights organizations appreciated the decision to end the project, but said more work was needed.

  "The statement made by the Ministry of Justice today is an important step forward, but there is still much work to be done to ensure that all cases prosecuted are based entirely on evidence, not opinions," said Huang Zhengyu, president of the Chinese NGO Committee of 100.

Policy Interpretation of "Notice on Adjusting Traffic Management Measures of" Off-peak Travel "in the Region during the Peak Hours of Working Days"

I. Policy background

Implement the "Six Guarantees and Six Guarantees" put forward by Politburo meeting of the Chinese Communist Party, firmly implement the strategy of expanding domestic demand, and safeguard the overall situation of the city’s economic development and social stability. In order to cooperate with the setting of "regional indicators" and "Zhejiang A regional number plate" for passenger cars in Hangzhou, we will further gain time and space for the development of public transportation, urban rail transit construction, urban expressway network and infrastructure construction in our city, reduce the pollution emissions of motor vehicles with new number plates and reduce the impact of motor vehicles on road traffic congestion.

Second, the policy drafting process and basis

(1) Drafting process. Since May 2020, when the municipal government made a special study to promote automobile consumption and optimize the "double limit" policy of our city, the municipal traffic and public security traffic police departments have repeatedly demonstrated that the differentiated management of passenger cars in our city can be realized through the combination of "electronic police" and special number sections. Subsequently, under the leadership of the Municipal Traffic Control Office, the Municipal Regulation Office and the Municipal Public Security Traffic Police Department jointly studied and drafted the policy contents related to setting regional indicators and regional number plates for passenger cars. In terms of supporting measures for the adjustment of off-peak travel, the Municipal Traffic Control Office, together with the traffic police and traffic authorities, has been continuously carrying out reserve research and investigation for this work for three years. During this period, it has also made a comparative reference to the restrictions in Beijing, Shenzhen, Tianjin, Xi ‘an and other cities, focusing on field research in Shanghai, understanding its off-peak object, off-peak range, off-peak time and off-peak rules, and compared it with the current off-peak implementation in our city. At the beginning of July, the Municipal Blockage Control Office took the lead, with the participation of the Municipal Public Security Traffic Police Bureau and the Municipal Transportation Bureau, a preliminary plan was formed and submitted to a special discussion; On September 2nd, the Municipal Office of Blockage Control convened experts from the industry, representatives of people’s feelings, news media and other experts to conduct an expert review of the scheme; From September to October, in Zhejiang Satellite TV, Hangzhou TV, Hangzhou Net and other media, experts, media, citizens and other social opinions were publicly solicited through our round table meeting and citizens’ meeting hall; On October 30th, the draft for comments was formed, and the opinions of all districts, counties (cities) and relevant departments were solicited at the special meeting of the municipal government; As of October 31, it was collected in total.

More than 1,000 feedback comments were received, which were carefully revised one by one to form a draft for "peak-shifting travel". On January 5, 2021, with the consent of the Municipal People’s Government, the Municipal Blockage Control Office took the lead and released a draft for comments. By January 14th, 2021, more than 7,600 feedback opinions had been received, which were carefully revised one by one, discussed by the special meeting of the municipal party committee and the municipal government, and the Notice on Adjusting Traffic Management Measures for "Off-peak Travel" in the peak hours of working days was revised and improved.

(2) The main basis.

1. Road Traffic Safety Law of the People’s Republic of China

2. People’s Republic of China (PRC) Air Pollution Prevention Law

3. Regulations of Hangzhou Municipality on Road Traffic Safety Management

4. Regulations of Hangzhou Municipality on Prevention and Control of Motor Vehicle Exhaust Pollution

5. Regulations of Hangzhou Municipality on the Regulation and Management of Passenger Cars.

6. Measures for the Administration of Setting "Regional Indicators" and "Zhejiang A Regional Number Plate" for Passenger Cars in Hangzhou.

III. Main contents and relevant explanations of the announcement

The main content of this notice is to set up and adjust the traffic management measures for "off-peak travel" in the peak hours of working days. The details are as follows:

1. The existing "Zhejiang A-plate" minibus and the subsequent bidding and lottery "Zhejiang A-plate" minibus. From the point of view of maintaining policy consistency and stability of residents’ travel expectations and improving policy acceptability, the peak shift range, peak shift period and peak shift rules of these vehicles will not be adjusted.

2. "Zhejiang A regional number plate" minibus. The range of off-peak travel refers to all roads (except Zijingang Road) within the off-peak travel range specified in the Notice of Hangzhou Municipal People’s Government on Adjusting Traffic Management Measures for "Off-peak Traffic Restriction" in Working Day Peak Hours (Hangzheng Letter [2014] No.54). As well as elevated roads and expressways (including ramps and affiliated bridges and tunnels) in the expressway around the city. Zijingang Road Tunnel, Zijingang Road South Tunnel, Zizhi Tunnel and Zhijiang Bridge are not included.

The peak-shifting periods are 7: 00-10: 00 and 16: 00-19: 00 on working days for elevated roads and expressways (including ramps and affiliated bridges and tunnels); Peak-shifting periods of other roads are 7: 00-9: 00 and 16: 30-18: 30 on weekdays (consistent with peak-shifting periods of "Zhejiang A number plate").

3. Non-Zhejiang A-brand minibus. The range of peak stagger is all roads (excluding expressways and airport highways) in the enclosed area formed by East Lake Elevated-Tongcheng Elevated-Tonghui Road-03 Provincial Highway-Ring Expressway (south line)-Ring Expressway (west line)-Ring Expressway (north line). And all elevated roads and expressways (including ramps and affiliated bridges and tunnels) in the expressway around the city.

The peak-shifting periods are 7: 00-10: 00 and 16: 00-19: 00 on working days for elevated roads and expressways (including ramps and affiliated bridges and tunnels); Peak-shifting periods of other roads are 7: 00-9: 00 and 16: 30-18: 30 on weekdays (consistent with peak-shifting periods of "Zhejiang A number plate").

IV. Answers to related questions

(1) Are there any changes in the measures for off-peak travel of "Zhejiang A" passenger cars?

A: No change.

(B) "Zhejiang A regional number plate" passenger car related to peak travel provisions of the answer

1. What is the range of off-peak travel of "Zhejiang A regional number plate" minibus?

A: The range of off-peak travel is all roads in the current off-peak circle, including boundary roads (except Zijingang Road); As well as elevated roads and expressways (including ramps and affiliated bridges and tunnels) in the expressway around the city. Zijingang Road Tunnel, Zijingang Road South Tunnel, Zizhi Tunnel and Zhijiang Bridge are not included.

 

2. What are the elevated roads and expressways for "Zhejiang A regional number plate" passenger cars to travel in peak shifts?

A: At present, there are Liushi Elevated Road, Donghu Expressway, Jiubao Bridge, Tongcheng Elevated Road, Times Elevated Road, Zhonghe Elevated Road, Shangtang Elevated Road, Qiu Shi Elevated Road, Xixing Bridge, Fuxing Bridge, Qiantang Expressway, Desheng Expressway and Wenyi Road Tunnel.

3. What is the peak time of the "Zhejiang A regional number plate" passenger car?

Answer: The peak-shifting time of all elevated roads and expressways (including ramps and affiliated bridges and tunnels) in the expressway around the city is 6 hours from 7: 00 to 10: 00 and 16: 00 to 19: 00 on weekdays.

Other roads in the peak-shifting area have peak-shifting periods of 4 hours from 7: 00 to 9: 00 and from 16: 30 to 18: 30 on weekdays.

4. Is the tail number of the "Zhejiang A regional number plate" passenger car staggered or full-length?

A: No traffic is allowed in the whole section during peak hours.

5. I have a "non-Zhejiang A-plate" that has made an appointment to apply for transfer to the "Zhejiang A-plate" minibus. What are the measures for off-peak travel before obtaining the number plate?

A: After submitting the reservation application and passing it, before officially obtaining the number plate, the vehicle will travel at the wrong peak according to the "Zhejiang A regional number plate".

6. I have successfully completed the application for the transfer of Zhejiang A regional number plate and passed the examination. Will I be stopped and punished by the traffic police on the road?

A: After the application is successful, you may still be stopped for inspection by the on-site traffic police when you enter the "peak trip" area. Please take the initiative to cooperate with the traffic police on duty to check and show your application voucher records. After the on-site traffic police verify it, it will be released.

7. How does the "Zhejiang A regional number plate" minibus cross the river?

A: You can cross the river through Zhijiang Bridge, Qiantang River Bridge, the second floor of Fuxing Bridge, Wangjiang Tunnel and Qingchun Tunnel. The above bridges and tunnels are not restricted by peak-shifting travel.

8. How does the "Zhejiang A regional number plate" passenger car travel from the west of the city to Binjiang during peak hours?

Answer: The "Zhejiang A regional number plate" minibus can pass through Zizhi Tunnel, Zhijiang Bridge or around the west line and Zhijiang Bridge from the west to and from Binjiang. Special reminder: Zhijiang Bridge must pass through Binwen Road in the direction of Binjiang, because the Rainbow Expressway passes through the wrong peak.

(3) Answers to the relevant travel regulations of "non-Zhejiang A-plate" passenger cars

1. What is the range of off-peak travel of "non-Zhejiang A" passenger cars?

A: The peak shift range of the "non-Zhejiang A" passenger car is as follows: 

Specifically: all roads (excluding expressways and airport highways) in the enclosed area formed by East Lake Elevated-Tongcheng Elevated-Tonghui Road-03 Provincial Highway-Ring Expressway (south line)-Ring Expressway (west line)-Ring Expressway (north line), and all elevated roads and expressways (including ramps, attached bridges and tunnels) in the ring expressway.

2. What is the peak time of the "non-Zhejiang A" passenger car?

Answer: The peak-shifting time of all elevated roads and expressways (including ramps and affiliated bridges and tunnels) in the expressway around the city is 7: 00-10: 00 and 16: 00-19: 00 on working days;

Other roads within the range of off-peak travel are still at 7: 00-9: 00 and 16: 30-18: 30 on weekdays.

3. What are the elevated roads and expressways for the "non-Zhejiang A-plate" passenger cars to travel in the wrong peak?

A: At present, it includes Rainbow Expressway, Zhijiang Bridge, Zizhi Tunnel, Zijingang Road Tunnel, Zijingang Road South Tunnel, Liushi Elevated Road, Donghu Expressway, Jiubao Bridge, Tongcheng Elevated Road, Times Elevated Road, Zhonghe Elevated Road, Shangtang Elevated Road, Qiu Shi Elevated Road, Xixing Bridge, Fuxing Bridge, Qiantang Expressway, Desheng Expressway and Wenyi Road Tunnel.

4. What roads can be used for the "non-Zhejiang A-plate" minibus after 9:00 in the morning rush hour?

A: From 9: 00 to 10: 00, the elevated road and expressway are still in the peak-hour period, but the ground roads can pass. For those entering the core area, Moganshan Road can be selected in the north, Zhijiang Road in the south, Tianmushan Road, Wener West Road and Yuhangtang Road in the west, Desheng East Road, Genshan East Road and Zhijiang East Road in the east, and Qiantang River Bridge, Fuxing Bridge, Wangjiang Tunnel and Qingchun Tunnel can be selected when crossing the river.

5. Is the original "non-Zhejiang A-plate" passenger car "off-peak travel" measure adjusted in Xiaoshan District?

A: According to this adjustment.

(4) When will the officially released adjustment measures for "off-peak travel" be implemented, and are there any management considerations?

A: It will be officially implemented on March 1, 2021. In order to facilitate the masses and consider the adaptation period of citizens’ travel habits after the implementation of the New Deal, the public security traffic police department has set up a law enforcement transition period, that is, before May 1, the "non-Zhejiang A-plate" passenger car will not be punished for violating the peak travel regulations in the adjusted regional roads, as an educational reminder; Law enforcement management will be carried out according to the provisions of this notice from May 1st.

After the implementation of the measures, the navigation platforms will be docked to include this off-peak trip in the navigation reminder, and the off-peak trip signs will be set on the border roads. Here, I also hope that the majority of drivers can consciously abide by the off-peak travel regulations.

V. Supplementary explanations

(1) Interpretation form.

Text interpretation.

(2) Interpreting the subject.

1. Interpreter: Traffic Police Bureau of Hangzhou Public Security Bureau.

2. Interpreter: Chen Xuying.

3. Interpreter’s Tel: 0571-87282483.

Hangzhou bureau of public security communications police station    

January 20, 2021       

What is the normal blood pressure range of human body? What diseases can hypertension cause? Expert answer

  Today is World Hypertension Day. Hypertension is one of the most common chronic diseases, and it is the most important risk factor for the onset and death of heart disease, stroke and kidney disease. What is hypertension? What is the normal blood pressure range of human body?

  The medical staff suggested that under the condition of not using antihypertensive drugs,Systolic blood pressure (high pressure) ≥ 140 mmHg (mmhg) or diastolic pressure (low pressure) ≥ Hypertension can be diagnosed when it is 90 mmHg..Family continuous standard blood pressure measurement 5-mdash; 7 days, average blood pressure ≥ 135/85 mmHg can be diagnosed as hypertension.It is recommended to see a doctor.

  Zhang Huimin, Chief Physician of Hypertension Center, Fuwai Hospital, China Academy of Medical Sciences:First of all, we will check the patient and do a 24-hour ambulatory blood pressure. At the same time, we will do some corresponding tests, such as an electrocardiogram, a biochemical examination of blood, a urine routine and a blood routine. We will analyze whether he has heart, brain and kidney damage and whether there are some factors of secondary hypertension according to such circumstances.

  At what level should the blood pressure of patients of different ages be controlled? According to medical staff, under normal circumstances,For patients younger than 65 years old, the blood pressure should be controlled below 130/80 mmHg, and for patients older than 65 years old, the average blood pressure should be controlled below 140/90 mmHg..

  Zhang Weili, a researcher at the State Key Laboratory of Cardiovascular Diseases, Fuwai Hospital, China Academy of Medical Sciences:After a large number of epidemiological investigations, we found that many elderly people with long life have well controlled their blood pressure, and many of them are below 120/80. Therefore, the control of blood pressure must solve a misunderstanding. I can’t talk about the elderly. My systolic blood pressure is 150 or 160 mm Hg, and I don’t feel uncomfortable. In fact, under the guidance of a doctor, my blood pressure should be reduced to below 140/90 mm Hg.

  Expert tip: Not actively intervening can lead to many diseases.

  Medical staff suggest that hypertension is one of the most important chronic diseases that endanger human health. If it is not actively intervened, it can lead to functional or organic damage of various tissues and organs.

  Hypertension is a chronic disease, which will eventually lead to health problems after years of development.The risk factors of hypertension include: diet with high sodium and low potassium, obesity and overweight, mental stress, drug action, smoking and drinking, high-fat diet and so on.

  Ding Chunhua, Director of Cardiology Department of Space Center Hospital:Some of the most common symptoms of hypertension are that some patients feel dizzy and bloated, but some patients have no symptoms. He only found that his blood pressure is high during a health check-up, or when his blood pressure is occasionally measured, which should be paid special attention to.

  Medical staff reminded: Adults aged 18 and above regularly monitor their blood pressure and measure their blood pressure at least once a year.

  People with high risk of hypertension, such as overweight or obesity, high-salt diet, smoking, long-term drinking, long-term mental stress and insufficient physical activity, should regularly measure their blood pressure. Medical institutions should continuously monitor the blood pressure of residents over the age of 35 who have been diagnosed for the first time.

  According to medical staff, cardiovascular and cerebrovascular deaths account for more than 40% of the total deaths in China, among which hypertension is the first risk factor.The hazards of hypertension include coronary heart disease, angina pectoris and even myocardial infarction, hypertensive heart disease, hypertensive encephalopathy, cerebral embolism, cerebral infarction, cerebral hemorrhage and renal failure.

  Ding Chunhua, Director of Cardiology Department of Space Center Hospital:The heart, including this blood vessel, is equivalent to a power system, that is, a water pump carries blood vessels, and blood circulates in it. If hypertension occurs, the damage to blood vessels will gradually accumulate, and stenosis will occur. After stenosis, it will affect the blood supply of organs, and thus there will be functional failure.

  Expert tip: The faster and lower the blood pressure is, the safer it is.

  Some patients think that the sooner the blood pressure is lowered, the lower the better. In fact, this is also a misunderstanding in treatment. Medical staff pointed out that because blood pressure drops too fast and too low, it will also cause damage to the human body and cause danger.

  According to medical staff, the stability of blood pressure in the human body can ensure a good blood circulation and the normal beating of the heart rate, so both high blood pressure and low blood pressure will have a certain impact on our body. Even cause danger. Therefore, the faster and lower the blood pressure is, the better and safer it is.

  Zhang Huimin, Chief Physician of Hypertension Center, Fuwai Hospital, China Academy of Medical Sciences:If the blood pressure drops too fast, it will make the patient dizzy, and some patients even fall. We often have patients who say that after taking a large amount of medicine, they fall and stumble because of his low blood pressure. So our blood pressure needs to drop slowly, so generally speaking, we can reach the standard around a month.

  In addition, it is also dangerous for some patients to take medicine intermittently and not take medicine because of low blood pressure.

  Ding Chunhua, Director of Cardiology Department of Space Center Hospital:This will lead to the sharp fluctuation of blood pressure, which is even more unstable. Therefore, we suggest that if hypertension occurs, you should adjust it to an appropriate dosage, and it is best to use this drug for a relatively stable blood pressure reduction, instead of saying that I will take a little when I am high, and then stop when I am low, which will easily lead to some consequences, such as stroke as we said, and some damage to other organs.

  Blood pressure is high in winter and normal in summer, and the dosage can be reduced conditionally.

  High blood pressure in winter and normal or low blood pressure in summer are problems that plague many patients. So why is this happening? Can low blood pressure reduce dosage in summer? According to medical staff, if blood pressure is low in summer, antihypertensive drugs can be reduced, but there are conditions.

  According to medical staff, blood pressure changes seasonally. High in winter and low in summer are related to climate change. Especially for patients with mild hypertension, in summer, their blood pressure will decrease, and they can keep normal without taking antihypertensive drugs, which can reduce the dosage. But there are conditions and some precautions.

  Zhang Weili, a researcher at the State Key Laboratory of Cardiovascular Diseases, Fuwai Hospital, China Academy of Medical Sciences:If his blood pressure is below 120/80, it is controlled below 120/80 through lifestyle control, medication, etc., then it is still quite good after we closely monitor it for a few weeks at this time. Then, under the guidance of a doctor, we can reduce the amount or stop taking the medicine, but it does not mean that everything will be fine after stopping taking the medicine. We must also insist on measuring our blood pressure at home. Once it is high, we still have to go to the hospital.

Sudden! Exclusive! Direct attack on Guinea’s military coup, global events will see the main station again.

  At 8 o’clock local time on September 5, the gunfire in Conakry, the capital of Guinea, was loud and lasted for about one hour. The army blocked the road, and residents were forbidden to go out. In a blink of an eye, the situation suddenly changed!

  When the storm started, the centers of the main station quickly took action, and the platforms were urgently linked to report directly on Guinea!

  Speed! CGTN English new media reports are ahead of many western media, and it takes only one and a half hours for TV to get the news from monitoring and open the live TV connection with simultaneous interpretation. After the international department of the news center and the Africa main station verified the accuracy, Oriental Time and Space premiered the scrolling news at 20:07.

  Heavy! On the evening of 5th, local time, CGTN French reporter interviewed Mamadi Doumbouya, the leader of the coup, exclusively with high-level representatives of various Guinean forces within 8 hours after the incident, and conveyed the voices of all parties objectively and truly.

  Live! The news center made overall coordination, and the International Exchange Bureau made a good guarantee. The reporters, reporters and correspondents in front of the main desk broke through the numerous barriers under the situation and epidemic situation, and worked all night on their way to the next news scene. The reporter from Africa Station became the only China reporter to enter Conakry.

  Spanning the time difference of more than 10,000 kilometers and eight hours, the front desk is laid out and buried thousands of miles in advance. With its increasingly solid overseas reporting power and the ever-changing international reporting adaptability, the front desk voice and China voice are everywhere and all the time.

  Today, listen and observe the appearance of Jun Biao, the situation in West Africa is rising, and the main event is at the reception desk!

  Time limit for reporting, as fast as lightning

  At 18:03 Beijing time on September 5th.

  Within two hours after the gunshots came out, CGTN English New Media at the main station released the news that "there was a fierce gunshot in the Guinean capital", ahead of many western media such as Reuters, Bloomberg and BBC.

  twenty past eight p.m.

  The French Department of CGTN contacted Niya Wulei, a reporter from Cô te d ‘Ivoire, a correspondent from Guinea and a local Chinese-funded enterprise to verify the news at the first time.

  half past nine p.m.

  The CGTN English TV terminal supervisor saw the news that the Guinean president was under control, and the emergency mechanism was quickly launched. The French "coup d’ é tat in Guinea" special report group was established, and the first audio and video interview from Guinea was sent back to Beijing at 21:40.

  eleven o’clock pm

  After CGTN recommended to contact guests in French, simultaneous interpretation and other resources were prepared, CGTN English TV successfully opened the live connection to cooperate with the studio simultaneous interpretation. At this time, it is only one and a half hours before receiving the monitoring message.

  On the evening of September 5th, Beijing time, the special team of CGTN French-speaking Beijing Headquarters, together with the production studio in Dakar, West Africa and the reporters from Cô te d ‘Ivoire, spent a sleepless night.

  Remote control command of Beijing headquarters, responsible for topic selection planning, manuscript revision, video examination and approval, and arrangement of broadcasting. The texts, videos, pictures, telephone interviews, etc. sent back by the team in front of West Africa are processed by the team on duty in Beijing, and quickly delivered to the language platforms of the main station.

  In terms of programming, CGTN French made urgent adjustments: heavy interviews, live reports, live connection … … Various forms go hand in hand. Starting from September 6th, CGTN French Department opened a "direct attack on Guinea" section at 20: 00 every night, connecting the reporting team in front to broadcast the latest news.

  The CGTN Europe, Africa and North America Regional System Center relayed live reports, and at 0: 00 on the 6 th, it got the picture of President Conte being controlled and the speech of armed rebels.

  Looking back on the whole day of September 5th, the most important report was an exclusive interview with Mamadi Doumbouya, the leader of the coup d’ é tat and Lieutenant Colonel of the Guinean Special Forces — —

  An exclusive interview is more powerful than a thousand times.

  On the evening of 5th local time, Niya Wulei, a reporter from Cô te d ‘Ivoire at the reception desk, mobilized her reporting resources in Guinea, and returned an exclusive interview with Mamadi Doumbouya, the initiator of the coup, within eight hours of the coup.

  During the interview, Doumbouya introduced the reasons for the coup and the current situation of President Conte.

  On the first day of deployment, the exclusive interview with the reception desk was gradually launched, with authoritative reports, hit the floor. Su Yi, a reporter from CGTN English Radio, made an exclusive interview with Moussa, the economic adviser to the Guinean President, on the domestic situation in Guinea, the formation of the new government and the cooperation between Guinea and China.

  On the 8th, local time, CGTN reporter Niya Wulei made an exclusive interview with Cellou Dalein Diallo, the leader of Guinea’s main opposition and chairman of the Democratic Forces Alliance of Guinea, and Sekou Nana Sheila, deputy secretary general of the People’s Alliance of Guinea.

  On the 10th, local time, Niya Wulei, a reporter from the General Station, interviewed Jean-Claude Blue, Chairman of the Commission of the Economic Community of West African States.

  After nearly a year in exile in Cô te d ‘Ivoire, Sidia Toure, former Guinean Prime Minister and President of the Union of Republican Forces, returned to Conakry on the 10th local time to participate in the national consultation announced by the coup military. Niya Wu Lei, the reporter of the reception desk, told Sidia? Toure had an exclusive interview.

  On the 13th, local time, Niya Wulei, reporter of the General Station, interviewed Mohamed Saleh Annadif, Special Representative of the UN Secretary-General for West Africa and Sahel.

  Truth is the life of the media. Reliable news and authoritative information embody the responsibility and quality of the media.

  The series of exclusive interviews with the reception desk had a positive dialogue with all forces in Guinea, which objectively, fairly and impartially reflected the demands of all parties and the common expectation of unity and peace.

  In the international public opinion field, China’s voice is truly authoritative and powerful.

  In these exclusive interviews, we can always see the name of Niya Wu Lei, the reporter of the main station. Her story, the stories of reporters, reporters and correspondents at the reception desk, let’s continue to read — —

  Go to the scene, with great ambition.

  "Trust, give the opportunity of exclusive interview to the front desk."

  On the 6th local time, the leader of the coup in Guinea announced that the land and air borders had been reopened. We can go to Guinea! Niya Wulei, a reporter from Cô te d ‘Ivoire at the reception desk, was instructed to break through the numerous barriers in the situation and epidemic situation at the first time and fly to Conakry with CGTN microphone.

  Niya Wu Lei is a reporter for the reception desk, half Guinean and the mother of a three-year-old child. Despite her attachment, it may be one of the most important news events in 2021 to be able to return to her birthplace and follow up on West Africa. She feels proud and full of energy.

  When she came to Guinea, she met her partner who fought side by side. Baldet, a senior local media person in Guinea, has been found as a correspondent in the production room of Dakar, and is ready to meet him in Conakry.

  One live connection, one exclusive interview and one graphic report every day.

  Rest at 2 am, have a meeting with the special team of Beijing headquarters at 8 am on time, and set off immediately after arranging the work content of the day. This is the daily work rhythm of Niya Wulei and Baldet in front of Guinea.

  Since the 6th, they have sent back six exclusive interviews.

  Baldet gave Niya Wulei great support by using local network resources. China’s objective and fair position in international reporting and CGTN’s slogan "see the difference" also made local politicians and people feel good. High-level officials from all parties in Guinea are willing to give priority to interviews with CGTN.

  When former Guinean Prime Minister Sidia Toure returned to Conakry on 10th, CGTN French Department got the news and got in touch with him. Toure rejected the invitation of all other media (including France International Television 5) and gave an exclusive interview to CGTN.

  The most unforgettable interview scene is the meeting between the ECOWAS delegation and the coup military. Jean-Claude, Chairman of the ECOWAS Commission? Blue originally refused all media interviews, and after constant coordination by Baldet, the correspondent of the reception desk, Blue finally agreed to get off the bus and make a 40-second concluding speech. Dozens of media and nearly a hundred media people swarmed on the scene, and the reporter of the general station finally took the interview picture.

  Now, Niya Wu Lei and Baldet are still on their way to one news scene after another. There are more reporters, reporters and correspondents at the main station, and they are active in the same land.

  The CGTN Africa Regional System Center sent Senegalese journalist Desri Konon for an emergency nucleic acid test in advance, and rushed to Guinea on the first day after the flight resumed, and immediately sent it back to the mirror the next day. Continue to hit the scene of major events in Guinea and interview politicians, people and scholars from all sides. Where the news happened, there must be a reporter from the reception desk!

  “

  Be sure to be accurate

  Be sure to be timely.

  Be sure to be safe

  "

  After the September 5 incident, Guinea’s land and air borders were closed and all flights were cancelled.

  The director of the General Desk immediately asked the editorial office, CGTN, Africa Station, Asia-Africa Center, news center, news and new media center, international exchange bureau and other departments to quickly start hot planning, maintain the advantages shown in the Afghanistan report, and grasp the exclusive starting point and depth.

  The main station in Africa immediately launched an emergency response mechanism for major emergencies, breaking the normal division of labor among journalists’ stations, deeply linking with domestic departments, and reaching the scene in Guinea in all possible ways.

  Accurate verification and timely broadcast. The gunshots in Conakry just sounded, and the international department of the news center monitored the relevant information, and accurately verified the real situation ahead with the African main station at the first time.

  At 20:07, the news of "Oriental Time and Space" was first broadcast. Subsequently, the Evening News broadcast a video report. "24 Hours" and "Midnight News" have been connected live with Qu Sheng, a reporter from Johannesburg Station in South Africa under the jurisdiction of Africa General Station.

  The first time, send back the manuscript. The situation has changed suddenly, and the safety of local China citizens has touched people’s hearts. The Africa Terminal communicated with the International Department of the News Center all night, and interviewed Yue Shaowen, spokesman of the China Embassy in Guinea, at the first time. The report sent back in front was quickly broadcast at 6 o’clock on the 6th of Chao Wen Tian Xia, which was the first interview audio of Guinea Embassy in Chinese media.

  The Africa Terminal interviewed China citizens in Guinea remotely, and it was quickly broadcast in "Chao Wen Tian Xia" at 8 o’clock more than an hour after returning the report, which became the first video interview of citizens in China in Guinea by domestic media.

  Before the personnel arrive, the security comes first. The International Exchange Bureau of the General Desk and the Africa General Station are not far from the mountains and seas, and jointly arrange necessary matters such as epidemic prevention, safety guarantee and emergency treatment for journalists who are going to cover Guinea, as well as personnel, equipment and facilities, so as to ensure the safety and smooth coverage of journalists.

  "The only China reporter to enter Conakry"

  The Dakar reporter station, located in Senegal, Guinea’s neighboring country, has become one of the closest places to Guinea. During the period of border closure, Han Xu, a reporter from Dakar Station, reported the situation in Guinea by means of live connection, telephone interview and video vlog, while secretly saving his strength and waiting for an opportunity to jump into the news scene.

  The good news has finally arrived! Guinea reopened its border, and when Guinea resumed its air route with Senegal, the Africa General Station sent Han Xu to Conakry. He used vlog to record the whole journey from Dakar, where the sun was shining, to Conakry, where lightning flashed and thunder thundered.

  Upon his arrival, he became the first and only China journalist to cover the Guinean coup in Conakry.

  On the 10th local time, the ECOWAS delegation arrived in Conakry to discuss with the military representatives of the coup. Due to the unstable situation and chaotic information, the entire Guinean journalist circle did not know which hotel the delegation and the military were holding talks at.

  Han Xu, his Senegalese cameraman and local correspondent, dare not rest at all, and make a non-stop transition to confirm every possible location. Finally, they succeeded in taking an important shot of coup leader Doumbouya from the best angle of the conference hotel.

  When the ECOWAS delegation left the military camp after visiting Conte, the scene was a mess. The detachment of the General Desk broke through the encirclement and seized the position of the window with the best shooting angle, and got an exclusive interview with Botchwey, an important member of the ECOWAS delegation and Ghana’s Minister of Foreign Affairs and Regional Integration.

  Under the double shadow of the coup and the epidemic, Conakry, the capital of Guinea, implemented a very strict media control policy, and shooting in the street, whether using cameras or mobile phones, would be blocked by military police and ordinary people.

  Guinea is the first sub-Saharan African country to establish diplomatic relations with New China. In recent years, China-Guinea comprehensive strategic partnership has developed rapidly. There are many Chinese-funded enterprises and overseas Chinese in Guinea. As the only "face of china" who reported the coup in Guinea this time, Han Xu made full use of local resources, specially arranged for local Chinese businessmen in Guinea to accompany him, and invited a local police colleague to revisit the place where the coup took place and where the parties exchanged fire, and to visit the lives of local people.

  The reporter from the reception desk interviewed Guinean and China vendors in Conakry’s largest market.

  Although the shooting process is inevitably hindered, the smoothness and safety of the report are guaranteed to the greatest extent. Everyone said that the situation in Guinea has calmed down and most shops have reopened.

  After the video shot by the reporter was released, many local overseas Chinese said that the Chinese report sent by the reception desk from Guinea had reassured their relatives far away in the motherland.

  International news reports are like a rally. Only when drivers and navigators keep step with each other can they win.

  The reporting power of the reception desk in Guinea, even in the whole West Africa region and around the world has jumped to the forefront; The rear team controls the rhythm, strategizes and provides strong command and support.

  From the beginning of the military coup in Guinea on September 5 to September 15, the exclusive reports sent back by reporters in front of the main station in ten days have been adopted by 54 video channels in 39 countries and regions, including British Sky News, France 24, France-Germany Public Television, Italy TGCOM24, South African Broadcasting Corporation, Brazil Flag Bearer Television, Mexico Millennium Television and Angola National Television, as well as 10 new media platforms, including European News Exchange Union and Australian Broadcasting Corporation YouTube account.

  West Africa is in a storm, and the main event is at the reception desk!

  China poet Du Fu imagined in his poems.

  "Andrew’s strong men are holding the Tianhe River, and it is not necessary to wash the armor for a long time."

  Look forward to stopping the war and fighting.

  Guinea folk song "Elephant"

  Also sing the people’s yearning for peace

  "The sun just rises, and the earth glows red.

  The earth becomes young and beautiful.

  The elephant walked safely through the forest.

  Now the darkness will dissipate. "

  … …

  A true record, an objective report

  Front desk lens

  Can’t dye the dust full of prejudice.

  Sunshine of peace and care

  Then come in

Why did the three major airlines purchasing 292 Airbus reach the biggest order in history at present?

  China Southern Airlines purchased 96 aircraft.

  The basic price is about $12.248 billion.

  China Eastern Airlines buys 100 aircraft.

  The total basic price is about $12.796 billion.

  Air China and its holding subsidiary Shenzhen Airlines purchased a total of 96 aircraft.

  The total basic price is about $12.213 billion.

  The aircraft ordered by the three major airlines will be delivered from 2023 to 2027.

  On July 1st, China Southern Airlines, Air China and China Eastern Airlines, the three largest domestic airlines, announced that they had signed a purchase agreement with European aircraft manufacturing giant Airbus — — A total of 292 A320NEO series aircraft were purchased, and the total purchase amount will reach 37.257 billion US dollars (about 249.1 billion yuan). This transaction is the single order with the largest quantity and the highest order amount among the three major airlines in the history of aircraft purchase, and it is also the first large-scale passenger aircraft order announced by China civil aviation industry in recent three years.

  Why did the three major airlines reach the biggest order in history at present? Why did this "group purchase" order select Airbus A320NEO? 249.1 billion yuan is not a small sum. Under the influence of the epidemic, where did this money come from? Does the large-scale purchase of aircraft in the downturn of the aviation industry signal the full recovery of China’s civil aviation industry?

  Why buy it?

  Optimization of fleet structure and long-term capacity supplement are the main reasons

  At present, the aviation market has not fully recovered, so why did the three major airlines sign the largest order in history at this node?

  Qi Qi, an expert of China Civil Aviation High-quality Development Research Center and an associate professor of guangzhou civil aviation Vocational and Technical College, said: "It can be said that it is a compensatory consumption. Because there are many uncertainties during the whole epidemic, it is difficult for airlines to make a large-scale purchase of aircraft. At present, we see that the whole signal of aviation recovery is relatively strong. At this moment, it is actually an important performance of market confidence for airlines to buy related models in a big way. "

  The reporter noticed that in the announcements of the three airlines, the main reason for purchasing the aircraft this time was mentioned, that is, the aircraft transaction was in line with the company’s "14 th Five-Year Plan" development and market demand, and the company needed to plan and reserve the fleet capacity in advance, optimize the fleet structure and supplement the long-term capacity. Air China said that the introduction of new aircraft will be concentrated after 2024, and this transaction will increase the Group’s capacity by about 10.4%. China Eastern Airlines said that after the introduction of this aircraft, it will be mainly put into the domestic trunk network market to encrypt high-yield routes and develop potential markets. China Southern Airlines said that the purchase of 96 A320NEO series aircraft will increase the Group’s capacity by about 13.0%.

  Why buy it now?

  More bargaining power, the purchase price is more favorable

  The consumption potential and confidence of the market are constantly increasing. However, at present, the civil aviation industry in China has not fully recovered to the pre-epidemic level, and the seat capacity that the industry as a whole can provide is still far higher than the current market demand. So is it necessary to order so many new planes now? In this regard, experts said that the replacement of old and new models can promote the metabolism of the industry. In the future, the aviation market will be huge, and China needs to continuously increase new capacity to keep the airline fleet younger.

  Experts said that due to the impact of the epidemic, the speed of aircraft introduction of the three major airlines has greatly slowed down in the past two years. Take Air China China as an example. By the end of 2021, the fleet size was 746, a net increase of 52 compared with the end of 2019. The average annual import rate is between 1% and 3%, which is far from the previous rate of 6%-8%.

  Qi Qi believes that many domestic models are relatively old. In the aviation field, the fuel economy of new aircraft will be much better than that of old models, which also urges airlines to accelerate the iteration of old models. In addition, with the market recovery and business development, the domestic aviation market also needs to continuously increase new capacity.

  The transaction amount of this large passenger plane order is nearly 250 billion yuan. However, the three major airlines all said that Airbus will give a larger discount in the actual transaction, and the actual price of the aircraft will be lower than the above basic price. Therefore, experts also speculate that airlines have more bargaining power to buy new aircraft at this node at a more favorable purchase price, which is also one of the main factors for the three major airlines to concentrate on buying new aircraft.

  Why A320NEO?

  Domestic airlines have a strong demand for narrow-body aircraft.

  Even if the moment is a good opportunity, why did the three major airlines choose Airbus’s narrow-body A320NEO? A320NEO series aircraft is the latest generation of narrow-body aircraft of Airbus, the best-selling New Engine Option of A320 series aircraft, and the fist product of Airbus in the single-aisle narrow-body aircraft market at present.

  Single-channel narrow-body aircraft is the main passenger aircraft on domestic routes and short-haul international routes. By the end of 2021, there were 4,054 registered aircraft in the civil aviation industry, among which 3,178 were narrow-body aircraft, accounting for nearly 80% of the transport fleet.

  Qiao Shanxun, secretary-general of the Expert Committee of Henan Aviation Industry Association and researcher of Henan Collaborative Innovation Center for Aviation Economic Development, told reporters that domestic airlines have a strong demand for narrow-body aircraft, and the three major airlines themselves have a large-scale narrow-body fleet. At present, the proportion of narrow-body aircraft is 70% to 90%, and they have their own needs for renewal of old aircraft.

  Airbus A320 and Boeing 737 are the two most popular single-aisle passenger aircraft in the world, which is also one of the most competitive markets between Airbus and Boeing, an American veteran aircraft manufacturer. In 2021, Airbus delivered a total of 611 passenger planes, while Boeing delivered only 340 in the same year. Airbus has become the world’s largest aircraft manufacturer for three consecutive years. After the successive accidents of Boeing 737MAX, Airbus has taken the lead in the single-aisle passenger aircraft market.

  Where does the money come from?

  Business operation, commercial bank loans and other financing methods

  Buying aircraft is a major capital expenditure for airlines, which will increase the scale of airline debt. At present, affected by the repeated epidemic and the high international crude oil price, the performance of the three major airlines fell further in the first quarter of 2022, with a total loss of over 20 billion yuan. In this case, where does the money for buying a plane come from? Will cash flow be affected? Will it further increase the scale of airline debt?

  Experts said that as a high-value product, aircraft is not a spot transaction. At the same time, the manufacturing cycle is relatively long, so the order is usually signed 3-5 years in advance. The 292 aircraft ordered this time will also be introduced in years and batches. Taking Air China as an example, public information shows that the purchased aircraft is scheduled to be delivered in batches from 2023 to 2027; Shenzhen Airlines, the holding subsidiary, plans to purchase aircraft in batches from 2024 to 2026.

  In the announcement, the three major airlines all said that the money for buying planes does not need to be paid in one lump sum. Because it is annual, the aircraft are delivered in batches every year, so it is customary to pay part of the advance payment in installments, and then pay off the balance on the delivery date of each aircraft. In the announcement, all three airlines said that they would provide funds for the purchase of aircraft through business operations, commercial bank loans or other financing methods. The transaction amount is paid by installment, which is not expected to have a significant impact on the company’s cash flow and business operations.

  Expert opinion

  The deep cooperation model between Airbus and China aviation industry is highly recognized.

  As a supplier, Airbus confirmed the news of this order in official website for the first time. Scheler, chief commercial officer of Airbus and head of Airbus’s international business, said: "We commend the excellent work done by the entire Airbus China team and our customer team. They had a long and extensive discussion during the difficult COVID-19 epidemic." As of May this year, there were more than 2,070 Airbus aircraft operating in China.

  Experts said that the massive purchase of Airbus aircraft by China’s three major airlines also released a positive signal, which once again confirmed that the deep cooperation model between Airbus and China aviation industry was highly recognized. In addition, Airbus has three production assembly lines in Tianjin, which also reflects the good coordinated development of aircraft manufacturers and domestic aviation industry. Comprehensive CCTV News, The Paper

One death and one injury caused by the explosion of Liuyang Fireworks Factory: unauthorized resumption of work during the period of suspension of production and rectification.

  △ Explosion site

  CCTV News:The reporter learned from the Propaganda Department of Liuyang Municipal Committee that at 7: 35 am on December 26, 2019, Taihe Branch of Liuyang yong he zhen Ruifeng Fireworks Material Manufacturing Co., Ltd. opened the production without the approval of resuming work during the period when the fireworks and firecrackers production enterprises in the city stopped production and rectified. At about 7: 52 a.m., an explosion occurred while discharging from the granulation room, resulting in one death and one injury.

  △ Gate of Taihe Branch of Liuyang yong he zhen Ruifeng Fireworks Material Manufacturing Co., Ltd.

  After the accident, the Hunan Provincial Emergency Management Department and relevant responsible comrades in Changsha and Liuyang immediately rushed to the scene to dispatch emergency, public security, health, fire and other units to carry out rescue and rehabilitation work. At present, the injured have been sent to hospital for treatment, and their vital signs are stable. The factory’s legal representative, safety officer and other relevant responsible persons have been controlled by the public security organs.

  The cause of the accident is under investigation. (CCTV reporter Li Yanjun)