The pre-sale price is 700,000 yuan, and the global limited edition is 700 Aouita 012.

On August 21st, the Aouita Night held in Shanghai, Aouita 012 ushered in the world’s first show, and officially opened the pre-sale, with the pre-sale price as high as 700,000 yuan, with a limited number of 700 units worldwide. The release of the new car undoubtedly shows the Aouita brand’s pursuit of luxury and futurity, as well as its confidence in the strength of its own products. However, the last high-end luxury car has filed for bankruptcy and reorganization. How can Aouita have the courage to challenge the peak?

The new car released this time is defined as a limited edition joint edition. The official said that Aouita and Dior’s artistic director for men’s wear and Fendi’s artistic director for women’s wear and Gaoding’s Kim Jones jointly created this global limited edition model. This master designer of luxury goods has integrated the century-old exquisite craftsmanship of Dior, LV and Fendi into automobile design, giving Aouita 012 a unique luxury and futuristic feeling.

In addition to the joint blessing of famous designers, Aouita 012 has a large number of celebrities as its "prospective car owners", including Li Na, a tennis grand slam champion, as well as famous jewelry designers, writers, bloggers, supermodels, CEOs of technology companies, etc., to create its high-end luxury brand image from consumers.

In terms of appearance design, Aouita 012 is based on building and positioning medium and large cars. The overall appearance and body size are basically the same as those of the prototype. The low-lying and dynamic body shape is matched with the tail design with a large slip back, which is very sporty and fashionable for the coupe. The front face is equipped with a long and narrow C-shaped light group, which is simple and exquisite, full of futuristic feeling and super high value.

As a limited joint edition, Aouita 012 uses liquid silver to limit the car color, which has a bright silver metallic luster, as if liquid metal is flowing, bringing a silky and flowing advanced texture. In addition, the new car is also equipped with 21-inch exclusive forged mirror wheels with exclusive co-branded logo, showing luxury temperament.

In the interior part, the design of Aouita 012 was inspired by Kim Jones’ home, which blended the warmth and personality of the home into the cockpit, skillfully blended the essence of its home environment and art collection, and created a more textured fusion of luxury and futurism with high-grade leather and moist wood.

It is worth mentioning that Aouita 012 Limited Joint Edition also provides exclusive customization service. After users decide, they can create their own personalized logo according to their favorite style and present it in the details of the car body, showing their unique temperament and creating a unique exclusive car, which is also the routine operation of many luxury brands.

Advanced technology has also brought high-end confidence to Aouita 012. The new car adopts Contemporary Amperex Technology Co., Limited Kirin battery+customized double-energy well sinking design. This innovative technology not only increases the heat exchange area by 400%, but also improves the low-temperature heating rate by 150%. It also realizes the peak charging current of over 700A and the peak charging power of over 480kW, and it only takes 10 minutes to charge the battery to 80%, so that users are no longer anxious about battery life.

Comments: With the rapid development of new energy vehicles in China, many independent automobile brands have begun to expand into the high-end luxury market, and these areas have always been the comfort zone of European and American manufacturers. The release of the limited joint edition of Aouita 012 is a bold attempt, both in product building and cross-border marketing, and it is worthy of attention for fans who like early adopters.