In 2035, Beijing will become a world-class consumption hub city.
Beijing Youth Daily reporter learned from the Municipal Bureau of Commerce yesterday that the Spatial Layout Plan of Commercial Service Facilities in Beijing (draft for comments) organized by the Municipal Bureau of Commerce and the Municipal Planning and Natural Resources Commission (hereinafter referred to as the "Plan") was open to the public for comments and suggestions before June 20. The Plan puts forward the overall goal of building Beijing into a world-class consumption hub city in 2035. It is necessary to plan a four-level commercial center system throughout the city, implement the principle of controlling the total scale of commercial facilities in the core area, and in principle, no new commercial buildings will be added.
No more commercial buildings will be built in the core area.
The draft for comment published this time has a planned space area of 16,000 square kilometers, that is, the whole area of Beijing. The planning period is from 2018 to 2035. The planning draws a blueprint for the commercial space layout of Beijing in the next 16 years from five aspects: the division of retail industry, wholesale industry, catering industry and residents’ life service industry, the current situation of Beijing’s commercial operation, focusing on the layout of four-level commercial center system, the commercial planning of core area, central city area and urban sub-center, and the implementation guarantee of planning.
The plan describes the development goal with special emphasis: that is, the city will make great progress in building a world-class consumption hub city in 2020; In 2035, it will become a world-class consumption hub city.
In order to achieve this goal, Beijing will build a four-level commercial center system with wide area, regional level, regional level and community level within 16 years. At the same time, the core area should implement the principle of controlling the total scale of commercial facilities, and in principle, no new commercial building scale will be added.
The plan also sorts out the current commercial situation in Beijing. As of 2018, the commercial building area in Beijing is about 70 million square meters, and the per capita commercial business area is about 2 square meters. There are 186 supermarkets, 115 shopping centers, 111 department stores, 94 specialty store and 9 specialty stores.
In view of the current commercial development situation in Beijing, the plan points out that the scale of commercial buildings in the city is relatively sufficient, but the overall structure and layout need to be adjusted, and there are fewer commercial centers with high concentration, and the matching degree with rail transit and office space needs to be improved. Part of the commercial infrastructure is backward, the level of brand aggregation is low, the experience of the block is not strong, and the comfort is not high. There is a land gap in the planning of agricultural products wholesale markets and other urban operation guarantee facilities around the city; The density of community convenience commercial facilities is low, the degree of chain is low, and the service quality needs to be improved.
Construction of four-level commercial center in the city
Wangfujing builds "main street" and "auxiliary street"
The plan clearly proposes to adjust and optimize the business center system, and build a four-level business center system at the wide-area, regional, regional and community levels in the city.
First of all, the city has set Wangfujing and Qianmen Dashilan as the focus of cultivating wide-area commercial centers in the near future.
The Planning defines Wangfujing as a "high-quality core business district". It is clear that the scope of Wangfujing business district is: 1.8 kilometers from north to south, 0.95 kilometers from east to west, and covers an area of 1.65 square kilometers. East from Dongdan North Street and Dongsi South Street, west to Nanheyan Street and Beiheyan Street, south from East Chang ‘an Street and north to May 4th Street and Dongsi West Street.
The business focus of Wangfujing is: through the high concentration of commercial facilities, to meet the personalized and high-end consumption needs of domestic and foreign consumer groups, to create a high-quality core business district, to develop from the existing pedestrian street to the north and south, and to create a wonderful and magnificent pedestrian street; At the same time, the main street of pedestrian street expands from east to west to hutongs and courtyards, creating a "auxiliary street" with rich levels and exquisite details. Wangfujing business circle controls the development of commodity trading market, large-scale home shopping malls and large-scale comprehensive supermarkets.
The Planning defines the Dashilan area in Qianmen as a commercial brand gathering area reflecting the style of the ancient capital. Its scope is: east from Qianmen East Road, west to Meishi Street, south from Liangguang Road and north to Qianmen Xiheyan Street, covering an area of about 0.49 square kilometers.
The business focus of Qianmen Dashilan is: Qianmen Street, Dashilan Street, Xianyukou Street, Door Frame Hutong and other streets and lanes. The formats to encourage development are traditional time-honored businesses, intangible cultural heritage exhibition areas and museums reflecting the history of Beijing’s ancient capital. The formats for controlling development are commodity trading markets, large-scale comprehensive supermarkets and large-scale home shopping malls.
Secondly, in terms of regional commercial centers, the Plan points out that five regional commercial centers, namely CBD, Shijingshan, Huilongguan, Daxing Xihongmen and the city sub-center, will be cultivated in the near future. For example, the CBD area will be turned into a well-known commercial brand gathering area in eastern Beijing; Make the new Shougang area a new landmark for the revival of the capital city in the new era; Huilongguan (Tiantongyuan) area will arrange all kinds of high-quality commercial comprehensive facilities according to local conditions; Xihongmen area will develop into a comprehensive commercial center facing the south of the city; The sub-center area of the city will be built into a comprehensive commercial center with modern flavor and international characteristics.
Third, in terms of district-level commercial centers, the city will optimize the stock space of Xidan, Financial Street, Jianguomen, Wukesong and other district-level commercial centers. At the same time, the plan describes the commercial center at this level as a radiation radius of 5 kilometers, and the appropriate scale is 150,000 to 300,000 square meters.
The fourth-level business center is the community business center. Among them, large-scale community business centers serve 30,000-50,000 people; The small community business center serves 10,000-30,000 people, and it is suggested to set it as a community complex.
Four types of commercial characteristic blocks
Each has a clear development path
According to the "Planning", four types of characteristic commercial streets have been formed in this city. The first type is the ancient capital style, including Dashilan area in Qianmen, Nanluoguxiang, Yandai Xiejie, Huguosi Street and Liulichang Street. For this kind of commercial block, the Planning clearly points out that the development path is to scientifically guide the commercial development of the block and surrounding areas through the establishment of chambers of commerce and other institutions to prevent over-commercialization.
The second type of characteristic commercial street is modern and fashionable, including World Trade Center day order, Blue Harbor and Huaxi Wukesong. For this kind of commercial blocks, the Planning clearly points out that the development path is to further strengthen its ability to serve local consumers.
The third type of characteristic commercial district is cultural leisure. Including the Temple of Heaven Antique City, Panjiayuan flea market and so on. For this kind of commercial block, the Planning clearly points out that the development path is to explore the business model of combining commercial and tourism resources, and improve the characteristic level through unified design style.
The fourth type of commercial blocks are professional commodities, including Guijie, maliandao Tea Street, Hongqiao Market, cool car Town, etc. For this type of commercial blocks, the Planning clearly points out that the development path is to gradually adjust merchants to upgrade their formats and combine commodity culture with commodity retail.
Xinfadi retains the status of "wholesale main trading channel"
In guiding the rational distribution of commodity trading market and urban operation guarantee facilities, we will retain the position of the main trading channel of Xinfadi. At the same time, it is planned to reserve four primary wholesale markets in the southwest, southeast, northwest and northeast of the city. For example, in the southwest, keep the position of the main trading channel of the new land; In the southeast direction, expand the total scale of the circulation center by using the land of Shounong Group, etc., about 600 mu; In the northeast, plan a first-class wholesale market in Shunyi, with a land area of 800 mu; In the northwest, a comprehensive wholesale market for agricultural products is planned in the south exit of Changping.
[Key Interpretation]
Wangfujing main street should have the capital spirit and auxiliary street should be more refined.
Original of Planning: Wangfujing area is highly concentrated by commercial facilities, mainly to meet the individualized and high-end consumption needs of domestic and foreign consumer groups, and extends from the existing pedestrian street to the north and south, creating a wonderful pedestrian street with a magnificent sequence. Expand from the main street to the east and west to the hutongs and courtyards, and create a pedestrian street with rich levels and exquisite details.
Interpretation: Lai Yang, vice president of Beijing Business Economics Association, believes that modern commercial streets should form a block structure in order to have vigorous vitality. For example, what you see on the main street is the boldness of the capital and the feeling of commercial facilities, while the development of auxiliary streets should be more refined.
For example, the area from waldorf in Jinyu Hutong to Jinbao Street is covered by business travelers. There are luxury counters in Peninsula Hotel and world famous car exhibition halls along Jinbao Street. In addition, the Hamres Toy City behind the department store extends to the China Children’s Art Theatre at the west exit of Wangfujing, which can be developed into a parent-child block.
Only by combining tradition and modernity can there be "super-wide-area radiation"
Original text of "Planning": Qianmen area, through the existing profound cultural advantages and commercial cultural characteristics, drives the block to form the coordinated development of time-honored brand culture, food culture, business travel culture and performing arts culture, and has the ability of ultra-wide radiation.
Interpretation: Lai Yang believes that in the past, consumers simply pursued fashion. Now, with the improvement of life quality, more consumers are willing to experience cultural blocks, and there are also characteristic blocks in the country, such as Kuanzhai Lane in Chengdu, which is very sought after.
In contrast, Qianmen also has a development foundation, but the problem in this area is that there is a gap between the management system model of time-honored brands and the mainstream consumption development trend of modern people. For example, in the past, it was said to go to a tea shop to buy tea, but now Wuyutai tea ice cream has become a street scene, so the development of old brands in Qianmen area should be integrated with consumers’ modern fashion consumption concepts, so as to achieve a characteristic theme block that not only carries the cultural atmosphere, but also glows with commercial vitality and sustainable development potential.
For example, in the overall planning, we should give full play to the advantages of night operation, including bookstores that are open 24 hours a day and Midnight Food Store. The business hours and planning should be more integrated, and new lifestyles such as experiential, cultural performances and performing arts should be added to show more the more open and dynamic side of Qianmen night scene, and also make tourists feel more experienced when they travel at night in Beijing.
From the aspect of business operation, Beijing Square has become a hot trend on the west side of Qianmen, which is related to the introduction of catering brands, overall decoration and cultural atmosphere. Moreover, the products sold in Qianmen block should be constantly innovated to better match the lifestyle of modern people, so that Beijingers are more willing to come and form a wide range of characteristics, not just tourists who come here specially.
This edition/reporter Li Jia’s photo production/Yang Gan
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Read the business in Beijing
The commercial building area in Beijing is about 70 million square meters, the business area is about 42 million square meters, and the per capita business area is about 2 square meters.
At present, there are 515 large-scale commercial facilities, 186 supermarkets, 115 shopping centers, 111 department stores, 94 specialty store and 9 specialty stores in this city.
By the end of 2018, there were 46,261 convenience service outlets in this city.
Among the large-scale commercial facilities in this city, from the distribution of ring roads, there are 165 in the fifth to sixth ring roads, accounting for 32.0% of the total, and the least in the second ring road, with 39 in total, accounting for 7.5% of the total.
In terms of regional distribution, 277 large-scale commercial facilities are located in the central city, accounting for 53.8% of the total. Chaoyang District and Haidian District have the largest number of large-scale commercial facilities, accounting for 16.9% and 12.4% of the total.
There are 314 large-scale commercial facilities in the city within 1000m radiation range of rail transit stations, accounting for 61.0% of the city.
There are seven comprehensive primary wholesale markets of agricultural products in the city, including Fengtai Xinfadi, Central Agricultural Approval, Yuegezhuang, Chaoyang Dayang Road, Heizhuanghu, Changping Shuitun and Shunyi Shimen. There are three major grain and oil wholesale markets: Shenghua Honglin, Shunxin Shimen and Central Agricultural Products Market.
At present, there are 12 trading facilities in the second-hand car market in the city, which are mainly distributed outside the Fourth Ring Road in Fengtai and Chaoyang.
At present, there are 7 scrapped automobile dismantling plants in the city, mainly distributed in Daxing, Shunyi, Changping and other districts.