The film (provisional translation) jointly produced by Columbia Pictures and Marvel Pictures in the United States released a pilot trailer last week, officially announcing its release in North America on July 5, 2019. After the release of the pilot trailer, it caused a huge shock among fans around the world, and the number of broadcasts exceeded 130 million in just 24 hours, winning the first place in Sony Columbia film history and the second place in single superhero movies. Some fans left a message in Weibo, "I’m going to cry! The little spider finally came back to life! " One sentence expresses the crazy love of all spider fans for him.

The pilot forecast broke 130 million! Sony Columbia film history is the best!

After the movie Spider-Man: Heroic Expedition was released, it set a new record again. The global broadcast volume broke 130 million person-times in 24 hours, breaking the record of 116 million person-times, and the number of video sharing was double that of the previous one. Not only won the first place in Sony Columbia film history, but also the second place in the world in the number of pilot trailers for single superhero movies. It shows that fans around the world are crazy about it, and the hottest superhero movie in 2019 has been locked in advance by Spider-Man.

The enthusiasm of domestic fans is also high. Within 48 hours after the trailer was released, the broadcast volume of the whole network soared to 25 million! He has been on the hot search list of Weibo for many times, and has continued to create topics on many social platforms. Many netizens have expressed their expectations for the film, thinking that the fighting scene of this film is far ahead of the previous work, and the whole story is full of surprises. Some netizens left a message in Weibo, "I’m going to cry! The little spider finally came back to life! " "Looking forward to domestic release!"

The trailer is full of explosions and set off a hot discussion among netizens!

The pilot notice released this time has caused a lot of discussion on the Internet. Spider travels to Europe and encounters an unexpected crisis. Many famous landmark buildings appear in the film. Some netizens will analyze the destruction of many landmarks by villains, which will become one of the highlights of this film. The film will have a spectacular battle scene like doomsday catastrophe. Along with the fierce fighting, Spider-Man’s new battle clothes "stealth suit" and "black and red battle clothes" appeared. The two new battle clothes not only made Spider-Man more mature, but also had a lot of articles on the details of the clothes.

The newly joined two big coffees directly ignite the excitement of fans. Nick Frey, the director of S.H.I.E.L.E.L.D., appeared in surprise. He will bring new tasks to Spider and give him a new identity. The mysterious guest played by Jake Gyllenhaal is a big surprise, and the identity of both good and evil can only be found out after the film is released. The addition of new forces has made the whole film full of freshness, and many netizens have launched massive analysis on the Internet.

In Reunion 3, the little spider vanished in Thanos’s fingers, full of disappointment for the world, his friends and his mentor Iron Man, which made many fans cry. This time, the return of the little spider has embarked on a new journey, fighting against evil forces alone, continuing to defend the earth, making fans hooked up and looking forward to the release of the film.

　　According to the statistics of Johns Hopkins University at 17: 20 EDT on August 7th (5: 20 Beijing time on August 8th), the number of confirmed cases in COVID-19 has exceeded 35.73 million, reaching 35,730,560. The number of deaths exceeded 616,000, reaching 616,710. In the past 24 hours, the United States added 189,454 confirmed cases of COVID-19 and 894 new deaths.

　　In the United States, more than 100,000 new confirmed cases were reported daily in 7 days, and the infection situation of children in Florida was serious.

　　On August 7th, local time, CNN reported that the variation of Delta strain in Covid-19 once again triggered the deterioration of the COVID-19 epidemic in the United States.

　　According to the data of Johns Hopkins University as of the 6th, the average number of newly confirmed cases of COVID-19 in the United States has exceeded 107,140 in seven days, which is the first time since February that the average number of confirmed cases in seven days has exceeded 100,000. As the epidemic worsened and millions of children returned to school, more and more children in Florida, where the epidemic rebounded severely, were diagnosed with COVID-19.

　　Dr Irene Marty, an infectious disease expert at Florida International University, said that the children’s hospitals and medical staff in Florida are "overwhelmed" at present, and the ward utilization rate of Miami nicklaus Children’s Hospital has reached 116%.

　　BOCOG: Twenty-two new Olympic-related personnel were tested positive for Covid-19.

　　On August 7th, local time, BOCOG announced that 22 new Olympic-related personnel had tested positive for Covid-19. Among them, there are 4 Olympic-related personnel, 2 media personnel, 2 BOCOG staff, 13 outsourcing staff and 1 volunteer.

　　Up to now, there have been 404 cases of Covid-19 infection among Olympic-related personnel.

　　Russian expert: There was a Covid-19 super communicator with 1,500 people in Russia.

　　According to a report by the Tass news agency on the 7th local time, there was a Covid-19 super-communicator who infected 1,500 people in Russia, which is also the record of the super-communication of Covid-19 in Russia so far.

　　Semenoff, the head of Yekaterinburg Branch of Russian "Vector" National Science Center for Virology and Biotechnology, explained that usually an infected person infected with ordinary Covid-19 can infect 2-mdash; Three people, if infected with Delta mutant strain, may infect 5-mdash; Six people. Super infectious people can infect more people. He said that Covid-19 usually spreads through droplets, and it will spread to the greatest extent in some social occasions. If a person does not keep a social distance, does not wear a mask, but also squeezes the subway, goes to work, hugs and kisses other people during his illness, then he has a great chance of becoming a super communicator.

　　Brunei reported 7 confirmed cases in COVID-19, and the government tightened social control measures.

　　On the 7th, local time, Brunei reported 8 confirmed cases in COVID-19, 7 of which were local cases, which broke the record of 457 days of no local COVID-19 cases reported since May 6th, 2020.

　　The Brunei government announced on the same day that it will tighten social control measures from now on for two weeks. These measures include postponing all social gatherings, closing religious sites and indoor and outdoor leisure and sports venues, not providing in-class meals in restaurants but only allowing packaging, and starting online courses in schools and other educational institutions. The Brunei government also requires people to wear masks and use mobile phone software to track their health when entering and leaving public places, so that medical institutions can master relevant data and reduce the risk of epidemic situation.

　　Nepal launched "Mask Action" Buddhist nunThe Prime Minister called on the people to unite to fight the epidemic.

　　In order to control the spread of COVID-19 epidemic, Nepal’s Ministry of Health and Population announced on August 7th local time that the country would launch the "Mask Operation in Nepal" from August 7th to 13th.

　　On the afternoon of the 7th, Nepalese Prime Minister Deupa pointed out in a video speech that there were signs that Nepal would soon have a third epidemic. Deupa said that the government alone could not cope with the epidemic, and he called on the people to unite to tide over the difficulties. Deupa reminded Nepalese people not to go out unless necessary, and to observe health guidelines, wear masks and keep social distance when going out. He stressed that vaccination is an effective means to deal with the epidemic at present, and protection should also be paid attention to in accordance with health guidelines during vaccination.

　　Most epidemic prevention restrictions have been lifted in Wales, England.

　　According to British media reports on the 7th local time, from 6: 00 am on the 7th, the Welsh region of England entered the lowest level of epidemic prevention restriction level of "zero level". This means that the regulations on indoor social distance and the number of indoor parties in this area are over; Any business premises that are still closed, such as nightclubs, can be reopened. However, the relevant business premises must take epidemic prevention measures to ensure the safety of employees and customers. Wearing a mask is still a legal requirement in many public places.

　　Mark Drakford, Chief Minister of Wales, said that due to the steady decline in newly confirmed cases and the increase in vaccination in the past three weeks, most epidemic prevention regulations can now be abolished, but these changes do not mean "complete freedom".

In today’s society, it is very important for everyone in the workplace to understand the calculation method and basis of three insurances and one gold.

First of all, let’s talk about the old-age insurance in "three insurances and one gold". The payment of endowment insurance is shared by units and individuals. The proportion of unit contributions is generally 16%, and the proportion of individual contributions is 8%. The payment base is usually determined according to the average monthly salary of employees in the previous year. However, it should be noted that the payment base has upper and lower limits. If the employee’s salary is lower than the local lower limit, the lower limit will be used as the payment base; If it is higher than the upper limit, the upper limit will be used as the payment base. The following is a simple sample table:

Medical insurance is calculated in a similar way. The proportion of unit payment is generally between 6% and 10%, and the proportion of individual payment is 2%. Similarly, the payment base is also determined according to the wages of employees.

Unemployment insurance, the unit contribution ratio is usually 0.5%-2%, and the individual contribution ratio is 0.5%.

The deposit ratio of housing provident fund is between 5% and 12%, which is chosen by units and individuals. The deposit ratio of units and individuals is the same. For example, both units and individuals choose a deposit ratio of 10%. If the employee’s monthly salary is 8,000 yuan, then the unit will deposit it in 800 yuan and the individual will deposit it in 800 yuan every month, and the employee’s monthly housing provident fund account will deposit 1,600 yuan.

The basis of this calculation method mainly lies in safeguarding the rights and interests of workers and social stability. Through the joint payment of units and individuals, it provides certain economic security for employees in retirement, illness, unemployment and other circumstances. At the same time, the upper and lower limits of the payment base can not only ensure the basic level of protection, but also avoid the excessive burden on units and individuals caused by too high or too low payment.

In a word, a clear understanding of the calculation method and basis of "three insurances and one fund" will help us to better plan our personal financial and career and protect our legitimate rights and interests.

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

24 Passats are still full of fuel (Department 95#Gasoline), three kinds of power: 1.4T and 2.0T high and low power. All match the 7-speed DCT dual-clutch gearbox. Note that the models of 330 and above are wet dual-clutches.All below 330 are dry.; The whole system is equipped with a non-full-size spare tire.

In this way, it is impossible to say whether it is increasing or decreasing. The more muddy the water, the easier it is to control the cost, which may be the advantage brought by the precision of "knife method". But in any case, the new styling exudes a new atmosphere. Today, when new energy sources are popular, consumers who can buy pure fuel vehicles may pay little attention to those fancy smart configurations. The new Passat is more suitable for groups pursuing traditional power. From this point of view, SAIC understands consumers very well.

"Burhan Ozbilici" (Associated Press) won the annual photo award of the Holland Prize.

On February 13th, 2017, local time, the 60th World Photojournalism Competition (Holland) was announced in Amsterdam, the Netherlands. The annual photo award was won by the Associated Press reporter Burhan Ozbilici’s "Turkish Assassination", and China photographer Wang Tiejun won the second prize in the daily life category. A total of 5034 photographers and 80408 works from 125 countries participated in the selection. In recent years, about one-tenth of China photographers participated in the selection of the Lotus Award, and news of China photographers’ award-winning came frequently. Since its birth 60 years ago, the Jose Award has promoted the development of news reporting photography. In recent years, it has also set up new projects such as "long-term project" and "short video" with the times. The Paper Art Review specially interviewed Gu Zheng, a professor at Fudan University’s School of Journalism, a photography critic and a former judge of the Lotus Award, to discuss and analyze the above issues.

The annual picture of "Assassination in Turkey" is controversial.

On December 19th, 2016, in Ankara, Turkey, Russian Ambassador to Turkey Karlov attended the opening ceremony of an art exhibition, which unexpectedly turned into a murder. The ambassador was shot to death while making a speech. The gunman shouted a series of slogans after shooting at Karlov.

With the news of the incident, the photos of the scene taken by Associated Press reporter Burhan Ozbilici spread all over the network. The reporter happened to be there for accidental reasons. He picked up the camera he carried with him, bravely completed his work in a crisis, and photographed the whole process of the whole incident. The image full of dramatic tension has also become a hot topic. The related photos were selected as "Best Pictures of the Year" at the Lotus Award two months later.

However, three hours after the award ceremony, Stuart Franklin, the chairman of the jury, commented in The Guardian that he voted against this annual picture.

"As one of the judges of the Lotus Award, in my opinion, the photographer Zbiljic’s composure, courage and extraordinary skills in taking this annual photo of the Lotus Award are worthy of recognition … but I strongly object to choosing it as the annual photo." In the article, Stuart Franklin explained, "This photo is about killing, and both the perpetrator and the victim are vividly displayed in the photo. From the perspective of human nature and morality, the controversy in publishing photos is almost equal to the degree of controversy when exposing photos of terrorists beheading and killing abductees … I am worried that the assassination photos won the top photography award, which will lead to additional media exposure, and the information conveyed by terrorists in the photos will be amplified with the spread of photos. "

In an interview with The Paper, Gu Zheng said that the differences of opinions of the jury may come from two different opinions on news reporting photography. "From a professional point of view, it is the basic principle to think that everything you see must be shot and that it meets the professional requirements, while the chairman’s view is to jump out of the professional requirements. From the perspective that news may have an impact again after selection, he has his reasons. These two opinions reflect the difficulty of news work, how to keep history blank and reduce the possible’ bad’ influence of the incident in the next process. Of course, this is something that the whole chain should consider. As a reporter, taking pictures is the first. "

"I may be shot or injured, but the Russian ambassador is dead. This is a big news. As a reporter, it is my duty to continue filming on the spot. Even if I am killed, there are still photos left. " Burhan Ozbilici, the photographer and Associated Press reporter of this news photo, showed the significance of this news photo. "In an era when the media will be manipulated artificially and the quality of news is ignored, I have adhered to the long-standing tradition of excellent and independent news reports and excellent news photos."

Prejudice and routine are inevitable, and the depth is not enough for visual effect.

It is reported that in recent years, the number of China photographers who have participated in the awards has accounted for about one tenth of the total number, and news of winning awards has been heard repeatedly. This year, China photographer Wang Tiejun’s Sweat Made Chinese Dream won the second prize in the category of daily life, and his shooting target is girls practicing gymnastics. This is the 11th time that China has won the Lotus Award for sports, among which gymnastics has occupied 7 seats. In this regard, some media believe that the western media have formed an inherent "stereotype" on China athletes in the context, and the images of their hard training have also become a "weapon" to demonize China sports.

Sweat Casting Chinese Dream (Wang Tiejun) won the second prize in the daily life category of the Lotus Award.

In addition, among this year’s award-winning works, American photographer Ami Vitale’s work "The Giant Panda Released to the Wild" was selected as the second prize of the nature group photo. Photographer Chen Ronghui, who won the Lotus Award in 2015, also suggested that foreigners often win the Lotus Award for shooting China giant pandas, and the selection of the Lotus Award itself will inevitably be biased and routine. "But you actually recognize their rules of the game by entering the competition."

Ami Vitale won the second prize of the natural group photo of the Lotus Award.

In this regard, he was a well-known photography critic who was a judge of the Lotus Award.Professor, Fudan UniversityIn the dialogue with The Paper Art Review, Gu Zheng thought that the selection of the Lotus Award had its own professional standards, and some people thought that it was understandable that there were routines: "But we can find that Lotus also tried to break it. Including the different candidates for each jury, it has prevented the concept of solidification to a certain extent. "

At the same time, Gu Zheng also told The Paper Art Review that sports works may have a great chance of winning prizes, because "the contributors are much less than those in journalism, but they also win more prizes". However, he also raised a little doubt. "I did find that even the winning works are not deep enough for visual effects." I am afraid this is not just a unique situation for photographers in China. "

"Short video" is hard for photographers.

The World Press Photo Competition (WPP) is sponsored by the World Press Photo Foundation headquartered in the Netherlands. The foundation was founded in 1955, because it was initiated in the Netherlands, so it was called Jose. Jose is considered as the most authoritative event in the international professional photojournalism competition. Since the first world photojournalism competition was held in 1957, it has been held for 60 times by 2017.

Gu Zheng said that the selection of Holland has made a great contribution to establishing a sound industry and professional standard, which has also promoted the development of news reporting photography.

At the same time, Jose is constantly changing and developing with the times, such as the newly established "long-term project" and the newly established Jose Multimedia Award (renamed Digital Narrative Award this year), including the selection of short videos and other projects.

"How China Changed the Internet" won the third prize in the short film category of the Jose Digital Narrative Award.

"I appreciate the new’ long-term project’, which is a change and development. It is a change that is considered when I realize that even if the group photo is still unfinished. " Gu Wei said.

The digital narrative award offered by the Jose Award is also a response to the surging media changes in recent years, but in Gu Zheng’s view, its development needs time to test.

"The establishment of video short films is also a change, but it is hard for photojournalists. He often takes a photo before taking a video, but the best may be in the photo. Documentaries that need more time are not in this range. It is hard to imagine that such a short film should have good things. " Gu Zheng explained, "I mean news (short videos), including narrative structure and techniques. It is a great challenge to do well and deeply."

The award items of the Jose Award include annual photos, contemporary hotspots, daily life, daily news, long-term projects, nature, portraits, focus news, sports, etc. The award items of the Jose Digital Narrative Award include immersive reports, innovative reports, feature films and short films, etc.

The winning photos will be assembled and toured in 45 countries around the world, with an estimated audience of 4 million. The first exhibition will be held in Amsterdam’s new church on April 14th.

Other award-winning works:

Jonathan bachman, First Prize of Contemporary Hotspot Single Picture "baton rouge Confrontation"

Jamal Taraqai, the first prize of the focus news category "Palestinian Bomb Explosion"

Burhan Ozbilici, the first prize of the focus news group photo "Assassination in Turkey"

Paula Bronstein, the first prize in the daily life category, "Silent Victims of Forgotten Wars"

Francis Perez, First Prize of Nature Single Picture "Turtles Trapped in Fishing Nets"

Valery Melnikov, First Prize of Long-term Project "Dark Days in Ukraine"

The daily news group took the first prize "We were slaughtered like animals" Daniel Berehulak.

Tom Jenkins, the first prize of sports single "Cross-country steeplechase"

Magnus Wennman, the first prize of the portrait category "What ISIS left behind"

Portrait group photo first prize "Hannikun" Michael Vince Kim

　　Disaster is an order! Shortly after the earthquake, the Sichuan Provincial Administration of Traditional Chinese Medicine immediately made arrangements: all departments strengthened emergency preparedness, prepared relief materials, and stood by at any time to prepare for rescue in the earthquake zone.

　　At 0:44 on June 18th, Sichuan Provincial Administration of Traditional Chinese Medicine made a report on the emergency rescue of the M6.0 earthquake in Changning County, Yibin City to state administration of traditional chinese medicine: "The party group of Sichuan Provincial Administration of Traditional Chinese Medicine immediately deployed and started emergency response, and set up five affiliated hospitals such as Chengdu University of Traditional Chinese Medicine and Provincial Orthopedic Hospital as the first echelon, and 14 3A Chinese medicine hospitals such as Mianyang Chinese Medicine Hospital as the second echelon, with personnel, medical equipment, daily necessities and vehicles assembled. Keep close contact with the Provincial Health and Wellness Committee and make unified arrangements; And keep in touch with Yibin Administration of Traditional Chinese Medicine, Changning County Health and Wellness Bureau and Changning County Hospital of Traditional Chinese Medicine, and prepare for emergency support and patient transport. Changning County Chinese Medicine Hospital has sent a medical team to the affected towns and villages, and is ready to treat the wounded. "

　　State administration of traditional chinese medicine responded immediately: state administration of traditional chinese medicine expressed condolences to the people affected by the disaster and the comrades in the front-line Chinese medicine hospitals who participated in the disaster relief, affirmed the Sichuan Provincial Administration of Traditional Chinese Medicine’s rapid emergency response and timely deployment of rescue, and asked the Sichuan Bureau to do its best to treat the wounded in the earthquake zone according to the unified deployment in the province. State administration of traditional chinese medicine will also provide emergency support at the national level.

　　According to the unified deployment of Sichuan Provincial Bureau of Traditional Chinese Medicine and Sichuan Provincial Health and Health Commission, the Chinese Medicine Hospital affiliated to Southwest Medical University immediately launched an emergency plan and set up an emergency medical team of traditional Chinese medicine in southern Sichuan — — The emergency medical team of Chinese Medicine Hospital affiliated to Southwest Medical University rushed to Yibin Changning earthquake-stricken area for emergency assistance. By 14:06 on June 18th, Changning County Hospital of Traditional Chinese Medicine had treated more than 80 earthquake victims, and the rescue team of TCM Hospital affiliated to Southwest Medical University was carrying out the rescue work for the wounded in Changning County Hospital of Traditional Chinese Medicine.

In the past two years, webcasting has become the online celebrity in the network interaction mode with its rich forms and realistic interaction. Moreover, because of its low cost and huge profit margin, a large number of network anchors have been born.

The "Big Data Report on the Graduation Destinations of College Graduates in 2016" shows that 45% of the graduates are most eager for the emerging profession of network anchor.

In the fierce market competition, what is the anchor’s living environment, geographical age distribution and income sharing? Literature jun takes you to browse quickly ~

Gender: female anchor bully screen

Live World Big Data Research Institute, together with Sour Peach Data and Sansheng, released the Analysis Report on the Development of China Live Broadcasting Industry in the First Half of 2017, and selected nearly 800,000 network anchor samples from 27 live broadcast platforms for investigation. The report shows that there is a big gap between male and female network anchors, of which 70.9% are female anchors and 29.1% are male anchors. Female anchors generally produce more show content and pan-life content, while male anchors are mostly in the field of live game broadcast. Compared with male anchors, female anchors are more concerned, with higher exposure and topic, but in many hot rankings and income rankings, male anchors occupy the forefront of the list.

Figure 1 Gender composition of network anchors (Source: Live World Big Data Research Institute & Sour Peach Data & Sansheng China Live Broadcasting Industry Development Report in the First Half of 2017)

Age: over 70% of the anchor is after 90.

On the whole, the network live broadcast market is obviously young and full of vitality, and the corresponding network anchor is also very young. Internet anchors are mostly concentrated in the post-90s generation, accounting for 73.8%, of which 36.0% are post-90s and 37.8% are post-90s. After 70~80, network anchors only account for 15.9%, and the number is small; Younger post-00 anchors account for 10.3%, but in the future, more post-00 anchors will emerge, and their proportion will also increase greatly.

Figure 2 Age composition of network anchors (Source: Live World Big Data Research Institute & Sour Peach Data & Sansheng "China Live Broadcasting Industry Development Report in the First Half of 2017")

Education: Secondary education is the majority.

In 2017, a survey conducted by Tencent Research Institute and Dragon Ball live broadcast platform showed that the academic qualifications of network anchors are diverse, but they are concentrated in secondary education levels such as high school/junior high school. Among them, the network anchors with high school education account for the most, accounting for 33%, followed by junior college education and junior high school education, accounting for almost the same, accounting for 24% and 23% respectively, while the bachelor’s degree or above only accounts for 18%, especially the master’s degree and doctoral degree only accounts for 3%. This is more consistent with the grassroots nature of network anchors. However, at present, the academic qualifications of network anchors have gradually shown a trend of high education, even professional anchors with high education. In the fierce competition, in order to gain traffic, many guilds, brokerage companies and live broadcast platforms have turned their attention to high-quality potential anchors with high academic qualifications in order to open up the pattern in the competition. Therefore, the higher education and specialization of network anchors is the future development trend.

Figure 3 The educational background of network anchors (data source: the survey results of 4,500 network anchors conducted by Tencent Research Institute and Dragon Ball Live)

Region: Northeasters love to be anchors.

Network anchors are distributed in various provinces and cities in China, but the distribution is uneven. Network anchors (based on IP addresses) are mainly concentrated in the eastern coastal areas and economically developed provinces and cities, such as Beijing, Shanghai, Jiangsu and other provinces and cities. Among them, in terms of provinces and cities alone, Beijing has the largest number of network anchors, accounting for 13.7%, nearly 5 percentage points more than the second-place Guangzhou (8.8%), while Sichuan, located in the southwest, is also on the list, ranking seventh with 6.0%. The number of network anchors in other provinces and cities after the top 10 is relatively small, mostly below 3%. Geographically, the number of network anchors in Northeast China is the largest, with the proportion of the three provinces reaching 15.1%, exceeding the number of anchors in Beijing. And if calculated by the native place of network anchors, the number of anchors in Northeast China will increase a lot.

Table 1 Distribution of Network Anchor Cities

Source: Live World Big Data Research Institute & Sour Peach Data & Sansheng China Live Broadcasting Industry Development Report in the First Half of 2017.

Live broadcast time: Late night is the most popular.

Today, online celebrity United Head Network distributed 1,500 questionnaires to anchors and guilds nationwide, and extracted data from several live broadcast platforms such as pepper live broadcast. The survey results show that, generally speaking, the number of anchors online at the same time gradually increases from the morning, and continues to rise at night, and forms a peak in the early morning, and then begins to fade after the early morning, showing a "U" shape as a whole. Network anchors prefer to broadcast live at night, especially from 21: 00 to 3: 00 the next morning.

Figure 4 Distribution of live broadcast time of network anchors (data source: network anchor survey conducted by online celebrity United Headnet today).

Profitability: The commission for the online anchor’s gift is about 35%.

Network anchors generally have four profit models. One is live pay. That is, the network anchor signs relevant agreements with the live broadcast platform, and the live broadcast platform pays the anchor’s salary according to the comprehensive consideration of the anchor’s live broadcast duration, live broadcast content and number of users. The longer the live broadcast time of the anchor, the higher the popularity and the higher the salary.

The second is that users reward online. When the network anchor is broadcasting live, the watching users reward the anchor by purchasing the virtual gifts of the platform. The gift levels are different, but they can all be realized. Anchor mainly relies on talent show, language and other content to get users’ love, not absolutely dependent on the number of users watching, but more dependent on users’ strength and feelings for anchor. Online gift reward is an important channel for anchors to earn income, but they can’t realize all the gifts and need to share them with guilds and platforms in a certain proportion. Generally speaking, the anchor and the platform are divided in half, and the gift commission is about 50%, but 50% also includes the share of the guild, and the guild generally deducts 20%~30% from it, except for 8% personal income tax. Therefore, the gift commission that the network anchor can get is about 35%.

The third is offline sponsorship. Offline sponsorship is generally an extension of online rewards. Some users are fond of network anchors, hoping to provide them with extra support and training, sponsor their clothes and accessories, and support some activities of the anchors in addition to rewards.

The fourth is derivative sideline. In addition to live broadcast, network anchors also use their popularity to operate some sideline businesses, thus gaining additional income. For example, the anchor receives advertisements, runs his own clothing brand, and becomes an e-commerce. This model has gradually become popular among anchors and has gradually become an important part of anchor income. For example, Xiao Zhi, a well-known game anchor, has successively opened four Taobao stores, including men’s clothing stores and men’s shoe stores, with considerable income.

Income: Uneven distribution and serious polarization.

The income of network anchors has always been one of the important objects of public concern. Their income has become more and more a myth and even a mystery in the spread and fermentation of news media and social media. There are not a few high-income network anchors, but the income of ordinary network anchors is not high, and the income gap between anchors is often different. A survey conducted by the Beijing Cultural Market Administrative Law Enforcement Corps and the Beijing Municipal Committee of the Communist Youth League shows that 33.1% of network anchors earn less than 500 yuan, 14.6% earn 500~1000 yuan, 15.9% earn 1,000 ~ 2,000 yuan, 18.0% earn 2,000 ~ 5,000 yuan, and 10% earn 5,000 ~. There are obviously more low-income and middle-income network anchors.

Fig. 5 Income of network anchors (Source: Beijing Cultural Market Administrative Law Enforcement Corps & Investigation of Beijing Municipal Committee of the Communist Youth League, http://news.qq.com/a/20170314/002347.htm)

On the other hand, the income of the head network anchor is thousands or even tens of thousands of times that of the ordinary anchor, and the income gap is obvious. According to relevant data, in 2016, the top 10 annual incomes of network anchors were all above 10 million yuan, and the highest ones were MC Tianyou and Xiao Zhi, who reached the top with an annual income of 40 million yuan. The average annual income of TOP10 anchors is 23.43 million yuan (SAMA’s annual income is 10 million yuan), and the average monthly income is 1.95 million yuan. From this point of view, wealth is definitely concentrated in the head anchor, and 1% of the head anchor divides more than 75% of the wealth.

(The original title is "The maximum annual income is 40 million! How do network anchors make money? | Headline Source: China Internet Audio-visual Industry Development Report)

　　Article source: Ten o’clock planting grass WeChat WeChat official account

　　Original title: I fell off the altar many years ago and turned red again this year …

　　Author: Li Ye

　　Hello ~ pretty girls, Liye is online!

　　I watched the ancient beauty variety show at home last week and found that many programs were pushing the concept of "collagen" skin care at that time.

　　This reminds Liye that in the past few years, the circle of friends purchased and sold skin care products, as long as they were labeled with [collagen], they could all become explosive products.

　　But this "collagen" wind, it didn’t take long to blow, and it declined! Because everyone found out! That’s how it works!

　　The complete collagen itself has a large molecular weight, and the transdermal rate is relatively low. Coupled with the technical limitations at that time, the collagen added in the skin care products sold is basicallyHydrolyzed collagen(Hydrolyzed collagen actually only hydrolyzes collagen into smaller forms). Although its permeability is better, it is still a macromolecule. For skin care, it has only a relatively simple moisturizing effect ♀ ~ and it is not as amazing as purchasing! Even the moisturizing effect, as I said when I bought it with the wind, is not so excellent ~

　　This over-marketing, consumers don’t pay the bill, sales decline, and the technical requirements for making collagen are really high. Many manufacturers naturally focus on ingredients that are better to make and sell, and the effect is more obvious ~

　　However, in recent years, with the technological progress, Liye found that several domestic collagen companies have made profits again, and even submitted listing applications this year. Even Huaxi Bio, a hyaluronic acid giant, is going to end up and start buying companies that produce collagen.

　　After many years, collagen is really turning red again!

　　Li Ye took a look. At present, the hot and successful research direction of collagen in the domestic market is recombinant collagen. It performs better in transdermal rate, and it has also expanded from simple moisturizing to repair field. In addition, the repair demand of consumers is increasing, and various skin care products related to recombinant collagen have become hot!

　　Many sisters may have been puzzled when they saw this. Is collagen and recombinant collagen the same thing? What’s the difference? Don’t worry, Lier, here’s the answer!

　　Natural collagen exists in all parts of our body ~ including hair, skin, nails and so on, which is essentially a kind of protein. About 70% of our skin is collagen. With its support, our skin looks more delicate and elastic. With the increase of age, collagen production slows down, the loss accelerates, and the skin loses its support, which will lead to looseness and wrinkles.

　　We have this kind of protein, and so do animals. Therefore, most of the sources of collagen in the market are still extracted from animals. However, this kind of animal-derived collagen is prone to rejection (allergy) and its safety is difficult to guarantee.

　　Recombinant collagen is a gene fragment selected from human collagen and made by gene recombination technology. It not only has a molecular weight close to our natural collagen, but also has good permeability. It can also promote the generation of collagen I and III (collagen which plays a key role in human skin) to repair skin damage, and it will be more suitable for external skin care ~

　　However, because the technical barriers of recombinant collagen are difficult to overcome, it will take many years to develop and mass-produce it. In recent years, the mass production capacity has come up, and it has been applied to skin care products, and it has gradually been recognized by everyone.

　　At present, there are two major companies that make recombinant collagen in China, Juzi Bio and Jinbo Bio. In fact, there are some similarities in composition research and development, but each product has its own characteristics. Let’s introduce it to you in detail.

　　Juzi Bio was formally founded in 2001. The initial company was only a small office in Xi ‘an High-tech Zone. But in just over 20 years, it has developed into a high-tech enterprise dominated by genetic engineering and biomaterial engineering, and cooperated with dermatology and medical beauty institutions in 3,500 hospitals all over the country.

　　Moreover, Juzi Bio is one of the drafting units of domestic YY/T 1849-2022 recombinant collagen industry standard. In this light, it is estimated that many small enterprises can only look up to big bosses (after all, everyone abides by standards and others write standards).

　　The core component of the brand, recombinant human-like collagen, was developed by the team led by Fan Daidi, the founder of Northwest University Biomedical Research Institute. In China, it can be said that it won the prize and won the China Patent Gold Award (ZL01106757.8) and the second prize of the National Technology Invention Award.

　　At present, the human-like collagen used in the product is an upgrade from the first generation of recombinant human-like collagen in 2021. It is a combined component, which contains recombinant human-like collagen, recombinant type I human collagen, recombinant type III human collagen and mini small molecular recombinant collagen peptide, and is responsible for different functions to cooperate, promote the production of collagen and repair skin.

　　Representative product

　　Recoverable beauty

　　Humanoid collagen dressing

　　198/5 tablets

　　Kefumei is a medical beauty skin care brand under Juzi Bio ~ Kefumei human collagen dressing (Shaanxi Machinery Zhun Zhun 20152640026) is its star product, and its ingredients are the above-mentioned human collagen.It can not only replenish water and collagen, but also repair the wound after medical beauty ~Many little sisters around Liye who love medical beauty use it during the recovery period.

　　Medical film cloth, although thick, is not stuffy on the upper face at all ~ very breathable! The essence is also very rich! Sometimes I play with my mobile phone while applying it, and if I forget to take it off, my face will not be pulled out!

　　The disadvantage is probably that the price is indeed more expensive than the general mask. After all, it is a mechanical dressing. If it weren’t for the demand of medical beauty or the serious bad face, the daily healthy skin use might not be too amazing and not so cost-effective

　　Kelijin

　　Humanoid collagen

　　Skin care spray

　　¥248/150ml

　　Kelijin is a high-end skin care line under the giant creature ~ This spray is very suitable for sisters who often explode their skin!

　　In addition to human-like collagen, it also contains sodium hyaluronate to strengthen moisturizing; Smithsonite extract delays skin oxidation; β -glucan promotes repair. No alcohol, no essence, no irritating preservatives added, very friendly to sensitive muscles ~

　　Spray out, very fine, there will be no water droplets on my face, gently soft, directly absorbed into the skin! It has the effect of soothing and cooling immediately ~ it won’t dry after ten minutes, and it can also be used directly as make-up water in summer.

　　Moreover, it is a "binary spray tank", which does not need to be filled with compressed gas with explosion risk, and can continuously spray water mist only through the compression force of the air in the aluminum tank when the inner bag is filled with liquid.

　　However, for an office worker like me who stays in an air-conditioned room all day and wants to spray a few times at any time and place, it is consumed too quickly, and 150ml will be used up soon. It’s really not as extravagant as some cabbage prices.

　　Established on March 28th, 2008, Jinbo Bio is a biomaterial enterprise driven by systematic innovation and research of functional proteins. Its unique skill is recombinant type Ⅲ humanized collagen (patent number ZL201811438582.6)~

　　As mentioned above, type ⅲ collagen is a kind of protein which is rich in human body in infancy, and it has a good repairing effect! Part of keeping skin elastic depends on it! But this kind of protein, after growing up, gradually lost! Therefore, supplementing type ⅲ collagen is a key to fight against skin aging ~

　　The recombinant humanized collagen III of Jinbo Bio is very similar to the human collagen III, and has the triple helix structure of human collagen, so it has good biocompatibility on the epidermis, and it is not easy to be sensitized when applied externally to the skin. Last March, it became the first recombinant humanized collagen III raw material in China (registration number: M2021001-000).

　　In scientific research, its team is also very strong. Chinese Academy of Sciences, Tsinghua University, Fudan University, Sichuan University, the Second Affiliated Hospital of Chongqing Medical University and other scientific research institutions have established long-term cooperative relations, and have successively established Fudan-Jinbo Joint Research Center for Functional Proteins, Sichuan University-Jinbo Joint Laboratory for Functional Proteins and Functional Protein Clinical Transformation Center. Compared with Fumei, it pays more attention to the field of medical beauty, and its products are more inclined to the efficacy skin care in the field of anti-aging (mostly cosmetic skin care products).

　　Representative product

　　164.88 muscle frequency active protein facial essence stock solution

　　¥419/25ml

　　Muscle frequency is the brand of Jinbo Bio’s main stock solution and mask ~ the representative product is this 164.88 muscle frequency active protein facial essence stock solution.

　　The main product is the recombinant humanized collagen III, plus a drop of water, hyaluronic acid and sodium polyglutamate, and there are no other ingredients ~ the formula is very simple! So it is also very gentle to use!

　　When Liye first used it, she felt as if it was the same as mineral water, and she was still suspicious! Is this the legendary type III humanized collagen? It’s so insensitive!

　　But it took about two or three days! The surprise happened! Liye loves her chin and nose, which are red with acne, and most of them have disappeared! Unfortunately, the anti-aging effect doesn’t seem to be obvious.

　　It’s really expensive, too. It’s more than 400 yuan. When Liye’s face was rotten, she ran out in a few weeks! And it’s really too much trouble to use, because it’s sterile and has to be put in the refrigerator after opening. Harm, it is recommended that the budget treasures rush!

　　Heavy source jinbo protein-polypeptide essence

　　¥429/35ml

　　Chongyuan is the sister brand of Muscle Frequency, and the R&D team is also a heavyweight of Chinese Academy of Sciences and Fudan University ~

　　This essence focuses on brightening ~ So in addition to recombinant humanized collagen type III and sodium hyaluronate, nonapeptide -1 is also added.

　　Octapopeptide -1 is a bionic peptide, which can match with MC1 receptor in pigment cells, thus preventing tyrosinase from being further activated and reducing pigment production.

　　However, in order to keep the ingredients simple and gentle, these ingredients are good for sensitive muscles, but if they are used alone, it is easy for the face to dry again in a few minutes. It is still recommended to match it with a more moisturizing essence/cream.

　　The effect is mainly reflected in improving dull and delicate skin ~ for example, you can open a bottle and apply it after staying up late, which can save you from anxiety ~ As for whitening, Liye doesn’t exist after using it. If it is not to try collagen ingredients, it may not be as fast as buying a bottle of brightening essence directly!

　　Although the technology of recombinant collagen has been developed, the scale of mass production is still much smaller than that of components that have been widely used, such as hyaluronic acid (the production capacity of recombinant collagen giant Gianzi Bio is about 10.9 tons in 2021, and the production capacity of hyaluronic acid giant Huaxi Bio is 470 tons in 2021).

　　This has also caused the overall price of recombinant collagen skin care products on the market is still high ~ a mask/dressing is also more than 30 yuan to start. Unlike hyaluronic acid skin care products, there are many choices from parity to expensive price.

　　On the other hand, in terms of skin care efficacy, recombinant collagen skin care products are still reflected in many repair fields, and it is estimated that more technology research and development are needed for anti-aging.

　　However, Liye feels that with the increasing high-end skin care research and development technology and the increasing demand for skin care by Chinese people, there will still be companies like Huaxi Bio joining the collagen track in the future ~ Domestic brands looking forward to developing collagen can add more efforts and bring us more surprises!