Ouyang Ziyuan, an academician of China Academy of Sciences and the first chief scientist of China lunar exploration project, walked into Beijing No.2 Middle School Education Group to give a keynote speech to teachers and students, and observed students’ scientific and technological works. Xinhua News Agency (photo by Zhou Liang)

　　Fill in the shortcomings of popular science and improve citizens’ scientific quality ②

　　Encouragement is necessary, but it is more important to make researchers feel that it is beneficial to do it from the heart. At the same time, the scientific community will recognize the behavior of this profession and will not think that scientific researchers are "doing nothing" when doing popular science.

　　Zhonghe Zhou

　　Academician of China Academy of Sciences and researcher of vertebrate paleontology and Paleoanthropology Institute of Chinese Academy of Sciences.

　　"We just want to open a video number and do two short videos about big health and food safety every week, but after talking to a professional shooting and production team, one will cost one or two thousand, and this funding has not yet been settled." After taking office last year, Shen Qi, director of the Institute of Agricultural Products Processing of Jiangsu Academy of Agricultural Sciences, first thought was to promote popular science knowledge of food health to the public.

　　However, it is too difficult for this wish to land. "In addition to funding, the opening of WeChat official account has to be approved at different levels, and an interested scientific researcher has to be responsible for it." Shen Qi said that the recent statements of the central ministries and commissions calling for strengthening popular science work have given him hope. He said: "Maybe there will be funds to build WeChat official account next year."

　　Scientific researchers are considered as "the first starter of scientific communication", and it should be one of their duties to do a good job in popular science. However, for a long time, the proportion of scientific researchers involved in popular science is not high, and the atmosphere of popularizing scientific knowledge to the public has not become popular in scientific research circles. What is the reason for this? Is it a lack of system or a lack of funds? Some researchers’ answers may provide a basis for relevant state departments to formulate policies.

　　People who are most suitable for science popularization can’t let go of their hands and feet

　　Yongchun Zheng, a researcher at the National Astronomical Observatory of the Chinese Academy of Sciences, is now the "online celebrity" in the field of popular science.

　　"I didn’t take the initiative to enter this field, just like when I chose my major before. I didn’t take the initiative to choose, but I didn’t resist it when I had such an opportunity. I was willing to understand it, and I slowly entered through this process." In 2015, an accidental teaching experience brought Yongchun Zheng into contact with the writing of popular science articles, and he became a popular science expert step by step. "After publishing a book, he later registered a blog and had more opportunities to do more things, thus opening up a whole new world."

　　Today, when China has become a strong voice of the times, there are few "online celebrity" scientists like Yongchun Zheng, and it is still controversial whether popular science is the responsibility of researchers.

　　In recent years, a number of investigations and analyses on the participation of scientific researchers in popular science have drawn similar conclusions — — High recognition, strong will and weak mobility. Why can’t researchers who are most suitable for popular science let go?

　　Researcher Wang Yongdong, director of the Science Communication Center of Nanjing Institute of Geology and Paleontology, Chinese Academy of Sciences, told the reporter that there are two main reasons why researchers are absent from popular science work: first, objectively speaking, popular science takes up the time and energy of researchers, but it doesn’t count in the assessment, such as awarding prizes, evaluating professional titles, and there is neither corresponding post setting nor corresponding incentive mechanism. After all, in scientific research units, everyone pays more attention to projects, papers, impact factors, talent hats, etc.

　　Secondly, subjectively speaking, most researchers feel that science popularization work does not need too deep professional knowledge; At the same time, I am worried that science popularization needs to use the achievements of others, resulting in intellectual property disputes. I feel that it is better to concentrate on writing my own paper than to spend time doing unfamiliar science popularization work.

　　The researchers interviewed agreed that in the current scientific research and talent evaluation system, most of the popular science contributions are nameless, unprofitable and thankless. Under the guidance of such a "baton", the collective cognition of attaching importance to scientific research and neglecting popular science has gradually formed.

　　"On the cultural level, although there is only one word difference between scientific research and popular science, they are completely different. The scientific research culture is inward, and it pursues recognition in academic circles and professional circles. The culture of popular science is extroverted, and it pursues public recognition." Yongchun Zheng said.

　　Scientific researchers can’t do "one size fits all" in doing popular science.

　　Since the existing "baton" ignores popular science, will the enthusiasm of researchers be high if the contribution of popular science is increased in the scientific research evaluation system?

　　The reporter learned that in recent years, the state has introduced relevant policies to encourage popular science. For example, "Several Opinions on Opening Scientific Research Institutions and Universities to the Society to Carry out Popular Science Activities" clearly puts forward the suggestion that the performance evaluation method of scientific communication should be regarded as an important basis for the evaluation of scientific researchers’ professional titles and post appointment. However, there are no substantive operating rules and hard rules, which leads to the failure to implement the policy.

　　In the interview, the reporter also found that researchers have different opinions on the proposal of establishing a rigid system for popular science assessment.

　　"I used to think that researchers should be encouraged to do popular science, or some institutionalized incentive mechanisms should be established, but now I feel more and more that we can’t generalize." Yongchun Zheng said that the main business of scientific researchers is scientific research. Doing popular science not only requires scientific research background, wide knowledge and willingness to share, but also takes a lot of time and energy to accumulate experience, which is not suitable for everyone.

　　Zhou Zhonghe, an academician of the China Academy of Sciences and a researcher at the Institute of vertebrate paleontology and Paleoanthropology of the Chinese Academy of Sciences, once said at the 27th National Symposium on Science Popularization Theory that administration is a double-edged sword, and it is impossible to make a one-size-fits-all policy. For example, science popularization should be regarded as the assessment index for all scientific researchers.

　　Shen Qi suggested that a research group, a laboratory and a research institute can be quantitatively assessed, forcing the heads of teams and units to pay attention to popular science work.

　　Zhou Zhonghe said, encouragement is necessary, but it is more important to make researchers feel that it is beneficial to do it from the heart. At the same time, the scientific community will recognize the behavior of this profession and will not think that scientific researchers are "doing nothing" when doing popular science.

　　Luo Jingjia, dean of the Frontier Research Institute of Climate and Application in Nanjing University of Information Science & Technology, has been working abroad for a long time. He told reporters that foreign scientists are very happy to share their scientific research progress and related scientific knowledge. "Isn’t writing papers a kind of popular science? It’s just a popular science for professionals. Since you can share it with insiders, why don’t you bother to spread science to the public? "

　　Luo Jingjia said that different languages need to be translated, and different disciplines are interlaced like mountains. Scientists in other fields are also members of the public and need popular science. Once this kind of cognitive and popular science culture is formed, there is no need for a system to make it hard.

　　The system of popular science should be established as soon as possible.

　　Lack of funds for popular science is the most common voice heard by reporters in interviews. So, do scientific research units have special funds for popular science work?

　　Among the 120 research institutes of Nanjing Institute of Geology and Paleontology, China Academy of Sciences, the scientific communication index is in the forefront. It is said that the institute should invest a lot in people and property to achieve such achievements. Wang Yongdong told reporters that the institute is very supportive of science communication, and the budget of the Science Communication Center alone this year has reached nearly 7.8 million yuan. Expenditure expenses include editing and publishing expenses of several professional magazines, purchasing expenses of library documents and materials, specimen maintenance expenses, operation expenses of Nanjing Paleontology Museum and personnel expenses. The annual income, including financial allocation, is very limited. After making ends meet, the institute will have to subsidize more than 3 million yuan, which is very stressful for a research institute that mainly carries out basic research.

　　At the same time, the scientists in the institute are also very enthusiastic about popular science work. "On May 18 this year, we hired more than 20 researchers in the institute as the first batch of science communication experts." Wang Yongdong said that this group of science communication experts actively participated in the writing of the exhibition outline and exhibition board explanations, the design of booths and exhibits, video shooting, and popular science lectures and activities.

　　Yongchun Zheng suggested that the state should establish a system of popular science as soon as possible, and subsidize popular science as it does scientific research, such as setting up a popular science fund, a popular science talent plan, and awards for popular science achievements. "Researchers can get project funding and national awards, and they can also be recognized by their peers, so they will naturally be willing to join them." Yongchun Zheng said.

　　Wang Yongdong also believes that the state can set up science communication projects in the Natural Science Foundation, and science communication awards can also be set up among the three major science and technology awards.

　　At the same time, respondents generally believe that popular science training and personnel training must be taken seriously. "After doing science popularization and science education, I found that this person is studying high-energy physics, and that person is studying applied mathematics and analytical chemistry. Does anyone study science? We need someone who can connect different disciplines and be compatible, and give these talents the overall scientific nourishment from the perspective of future talent training. " Yongchun Zheng said.

　　Wang Yongdong suggested that the science communication course should be set up as a compulsory course in science and engineering majors in universities, so that students can master the expressive ability of difficult content and the essentials and methods of integrating media communication. Only when they take up their jobs in the future can the results be clearly described and disseminated, so that the whole society and the general public can understand, understand and use them.

　　Hubei Daily News (Reporter Wang Jing, arel) On December 30th, Ying Yong, secretary of the provincial party committee, presided over a forum to listen to the opinions and suggestions of grassroots party member cadres, heads of enterprises and universities and representatives of non-party people. Ying Yong stressed that it is necessary to conscientiously study and implement the spirit of the important speech delivered by the Supreme Leader General Secretary at the the Political Bureau of the Central Committee Special Democratic Life Conference, earnestly increase historical self-confidence, promote unity and unity, and enhance the spirit of struggle. Taking this democratic life conference as an important test of adhering to the "two establishments" and "two maintenances", we should further strengthen party leadership and party building, unite the wisdom and strength of the whole province, and provide for accelerating "building a fulcrum, walking in the forefront, and writing a new chapter"

　　At the forum, Huang Keli, secretary of Gucheng County Committee of Xiangyang City; Peng Qiang, secretary of Shengli Town, Luotian County, Huanggang City; Dong Shouzhi, secretary of Xiqiao Community, Tangjiadun Street, Jianghan District, Wuhan City; Wu Jing, secretary and chairman of Hubei Cultural Tourism Group Co., Ltd.; Jiang Liping, chairman of the provincial committee of Taiwan League and president of the provincial Taiwan Federation; Zheng Jun, member of the Central Committee of the Chinese Revolutionary Committee and president of Hubei Second Normal College; and Zhu Mei, full-time vice chairman of the provincial committee of the NLD. Tong Jinnan, member of Chinese People’s Political Consultative Conference and director of the State Key Laboratory of Biogeology and Environmental Geology of China Geo University (Wuhan), put forward opinions and suggestions on accelerating the development of county economy, improving the ability of grassroots cadres, deepening party building to lead grassroots governance, promoting the reform of provincial state-owned enterprises, continuously optimizing the business environment, and strengthening the training and use of non-party cadres. You should listen and take notes, interrupt from time to time, and discuss and communicate with you.

　　After listening carefully to the speech, Ying Yong said that everyone put forward good opinions and suggestions from various fields and aspects in combination with the actual work, which will help the provincial party Committee to grasp the facts, improve its work, better implement the decision-making arrangements of the CPC Central Committee, and help the Standing Committee of the provincial party Committee to hold a special democratic life meeting. We will listen carefully and fully absorb it, and take practical and effective measures to do a good job and promote implementation.

　　Ying Yong pointed out that under the strong leadership of the CPC Central Committee with the Supreme Leader as the core and under the scientific guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, Hubei has made decisive achievements in epidemic prevention and control and post-epidemic revitalization. It is a vivid and concrete educational practice for Hubei to hand over the qualified answer sheet for the Great War Examination, which is to strengthen the "four consciousnesses", strengthen the "four self-confidences" and achieve the "two maintenance". It is necessary to profoundly understand the decisive significance and role of the "Two Establishments", and deeply understand that resolutely safeguarding the core of the CPC Central Committee and the core of the whole party is the key to the party’s consensus and decisive choice at major moments, and it is an important guarantee for the party’s unity and victory. Constantly improve political judgment, political understanding and political execution, and always maintain a high degree of consistency with the CPC Central Committee.

　　Ying Yong stressed that it is necessary to thoroughly study and implement the spirit of the Sixth Plenary Session of the 19th CPC Central Committee and the Central Economic Work Conference, hold democratic life meetings with high quality and high standards, further strengthen the party’s political construction, guide the vast number of party member cadres in the province to learn wisdom and strength from the party’s century-long struggle history, vigorously carry forward the great spirit of party building, practice the initial mission, bravely move forward, do good deeds, do their best, effectively deal with the uncertainty of the external environment with the certainty of their own development, and continue to write about the high quality of Hubei’s economy and society.

　　Dong Weimin, member of the Standing Committee of the Provincial Party Committee and Secretary General, attended the forum.

　　Cctv news(Reporter Li Wenxue): According to the requirements of the "Class B and B Tube" general plan notice of the comprehensive group of the State Council Joint Prevention and Control Mechanism and the "novel coronavirus Infection Prevention and Control Plan (10th Edition)", on January 9th, the Harbin Leading Group Command issued a notice on optimizing and adjusting the nucleic acid detection strategy, requiring that no nucleic acid should be done unless necessary, at least one 24-hour nucleic acid detection point should be set up in all districts and counties, and personnel of key institutions should carry out antigen or nucleic acid detection.

　　According to the notice, it is required to insist on not doing nucleic acid unless necessary, and no longer carry out nucleic acid screening for all staff. Community residents are "willing to check and check" as needed. The cost of nucleic acid testing for personnel and medical personnel in key institutions such as nursing homes and welfare homes shall be borne by the competent department of industry according to the requirements of "who is in charge, who is responsible and who pays"; Other people will pay for nucleic acid testing from January 10, 2023.

　　All districts and counties (cities) should rely on community health service centers or township hospitals to set up enough convenient nucleic acid detection points, and at least one 24-hour nucleic acid detection point should be set up to facilitate the needs of the public. All nucleic acid detection points should be set in place before January 10. All districts and counties (cities) shall set up at least one testing point that can provide Chinese and English nucleic acid testing reports to meet the needs of citizens for nucleic acid testing abroad.

　　Medical institutions should carry out antigen or nucleic acid detection for outpatients (emergency) with fever and respiratory infection symptoms, hospitalized patients with severe and high risk, and symptomatic medical staff.

　　During the epidemic period, the staff in places where vulnerable people are concentrated, such as pension institutions and social welfare institutions, will carry out full-time nucleic acid testing twice a week, and the people who are cared for will carry out antigen or nucleic acid testing twice a week. The testing of agency staff and people who are cared for will be carried out alternately every other day, or it can be carried out according to the requirements of the competent authorities of the industry. Nucleic acid detection of people in other industries shall be carried out in accordance with the requirements of the competent department of industry.

　　The elderly aged 65 and above, long-term hemodialysis patients, severe diabetes patients and other high-risk community residents, infants under 3 years old and other people need to carry out antigen testing after symptoms such as fever and respiratory infection, or go to convenient nucleic acid testing points set up in the community for nucleic acid testing. Just as residents are infected, other people can carry out antigen testing every day for 3 consecutive days.

　　After other residents have symptoms such as fever and respiratory infection, they can carry out antigen testing on their own as needed, or go to convenient nucleic acid testing points set up in the community for nucleic acid testing.

　　Foreigners enter the gathering place of vulnerable people, check the negative certificate of nucleic acid test within 48 hours and carry out antigen test on the spot; Enter all kinds of business premises, commercial stores, government agencies, enterprises and institutions, and no longer check the negative certificate of nucleic acid detection.

According to statistics from the Department of Commerce of Sichuan Province, as of May 13th this year, subsidies for replacing old household appliances and purchasing new digital products in Sichuan covered 7.02 million pieces, which effectively boosted consumption by 22.1 billion yuan.

Digital products are the most popular. The data shows that mobile phone sales account for 27% of all household appliances and digital categories. As the weather turns hot, the sales of refrigeration products in household appliances are booming, and the sales of air conditioners are the highest, accounting for 23% of all products; Refrigerators ranked second, accounting for 9%.

Continuously improve convenience. According to the relevant person in charge of the Provincial Department of Commerce, in order to optimize the consumption experience and facilitate consumers’ payment, Sichuan has explored the introduction of a number of acquiring institutions, and has supported many institutions such as Industrial and Commercial Bank of China and China Construction Bank to complete system transformation and promote the increase of a number of acquiring institutions. Since the comprehensive promotion of subsidy reduction, the number of participants in the province has reached 4.59 million.

This year’s "May Day" holiday, the trade-in of consumer goods has become an important support to stimulate holiday consumption and enliven the holiday atmosphere. Since May 1st, the second round of subsidy activities for household appliances renewal in Leshan City has started. For the household appliance sales enterprises participating in the policy, 12 types of household appliances, such as refrigerators and washing machines, with energy efficiency of level 2 or above or water efficiency standards, will be given a one-time subsidy according to 10% of product sales, with the maximum not exceeding 500 yuan. Municipal subsidies can be superimposed with national and provincial policies to fully stimulate the enthusiasm of enterprises and consumers to participate. This round of municipal subsidy funds totaled 2,025,800 yuan, which was declared on the first day of launch, driving sales of 5,500 orders and realizing sales amount exceeding 25 million yuan. In Yibin, the trade-in of household appliances during the holiday season has become a hot spot of market consumption, which not only brings benefits to consumers, but also injects new vitality into the consumer market. According to statistics, the city accepted more than 20,000 applications for trade-in of consumer goods, which directly boosted consumption by 72.4 million yuan. Household appliances, home improvement kitchen and bathroom, 3C digital products and other fields ushered in a consumption boom.

According to statistics from the Provincial Department of Commerce, since the implementation of subsidies for the trade-in of household appliances and the purchase of new digital products in Sichuan, Chengdu has the largest sales volume, accounting for 62%, Mianyang for 4% and Yibin for 3%.

Reporter Chen Bihong

Editor: Wang Minlin

　　[car home Information] Recently, we learned from relevant channels that the new BMW pure electric i5 xDrive40 will be launched in the spring of 2024. In May this year, a new generation of BMW 5 Series (G60) and (|) made their debut. Previously, two versions of eDrive 40 and M60 xDrive were launched, and it is expected that xDrive 40 will be positioned between them.

『M60 xDrive』

『eDrive 40』

　　BMW i5 adopts the upgraded fifth-generation eDrive electric drive system. As an entry-level model, the eDrive 40 version will be equipped with a rear motor, with a maximum power of 340 HP, a peak torque of 430 Nm, an acceleration time of 6.0 seconds at 0-100km/h and a top speed of 193 km/h.. As a version of M Performance, the M60 xDrive is equipped with stronger dual motors, sharing the powertrain with the BMW iX M60, with a maximum power of 601 HP and a peak torque of 820 Nm. It is officially announced that its 0-100km/h acceleration time is 3.8 seconds, and its top speed is limited to 230 km/h.

『eDrive 40』

　　　BMW officials did not disclose the details of the xDrive 40 model, but the BMW i5 xDrive40 will undoubtedly be welcomed by BMW electric car enthusiasts. Compared with the rear-drive single motor, the four-wheel drive dual-motor model will be more worth looking forward to. For reference, the recently released BMW i4 xDrive40 will be equipped with front and rear dual motors, which can output a maximum power of 396 HP, while the i5 xDrive40 will probably use the same power system. (Text/car home yaoyu)

　　Consumers choose cosmetics in Darongcheng Shopping Mall in Jiangbei District, Chongqing. Xinhua news agency

　　Julu County, Xingtai City, Hebei Province, New Year Collection. Hu Liangchuan photo/bright picture

　　The ancient city of Chaozhou, Guangdong welcomes tourists during the Spring Festival. Xinhua news agency

　　Tourists visit the historical and cultural block of Xiaoxi Street in Huzhou City, Zhejiang Province. Lu Yiping photo/bright picture

　　[Economic Interface]

　　In the Spring Festival of the Year of the Ox, China’s consumption achieved a "good start". According to the monitoring of the Ministry of Commerce, from the New Year’s Eve of the Year of the Ox to the sixth day of the first month (February 11 -17), the national key retail and catering enterprises achieved sales of about 821 billion yuan, an increase of 28.7% over last year’s Spring Festival Golden Week and an increase of 4.9% over the Spring Festival Golden Week in 2019.

　　The popularity of the consumer market during the Spring Festival holiday reflects the vitality and potential of China’s economy.

　　This Spring Festival is different. More than 100 million people celebrate the New Year on the spot, but the epidemic can’t stop the flow of family ties. This year’s Spring Festival consumer market is not only traditional, festive, peaceful, warm and prosperous, but also presents new features and changes, showing the strong endogenous kinetic energy of China economy. It is reasonable to expect that China’s consumption will continue to be "bullish" after a "good start".

　　Celebrate the New Year on the spot, blowing a new wind for the Spring Festival consumer market.

　　After working in Beijing for almost a year, Xiao He usually doesn’t cook and often orders takeout. This year, she chose to spend the New Year’s Eve with her friends. They ordered some cooked food and semi-finished products online, and bought dumpling wrappers in the supermarket to wrap jiaozi together. She said: "Bao jiaozi is a sense of ceremony for the New Year. In previous years, parents prepared materials and made dough. This year, we celebrate the New Year ourselves. Without the skills of our parents, we have to buy some ready-made materials and do it ourselves."

　　The Spring Festival is a festival with the strongest flavor and the longest duration of traditional culture in China. The New Year’s Eve dinner is the most ceremonial meal in Chinese. This year, due to the impact of the epidemic, more than 100 million people across the country celebrated the New Year on the spot, among which young people accounted for a large proportion. Most of them didn’t spend the New Year with their parents and elders at home for the first time, and took on the "heavy responsibility" of arranging a table for New Year’s Eve dinner for the first time, and they all "made their own moves".

　　The 24-year-old Xiao and her friends booked a fully equipped daily rental house, such as a board game room and a projector. We went to the supermarket to buy ingredients, prepared the New Year’s Eve dinner in the house, and greeted the arrival of the New Year with great excitement.

　　Different from previous years, a large number of express delivery was sent from big cities to small and medium-sized cities and rural areas. During the Spring Festival this year, "two-way flow" became the biggest feature. Ms. Zhang’s home, a teacher in Beijing, is already full of all kinds of things sent by her mother from home: roast chicken, sausage, dumpling stuffing, nuts … … My mother was worried that her daughter would not be prepared for the first Chinese New Year, and even the hedges for cooking jiaozi were specially bought for her daughter and sent from Jilin to Beijing. Teacher Zhang also bought many Beijing specialties and some gift boxes in advance as new year’s goods and sent them to his parents in his hometown to express his holiday wishes and thoughts for his family. This year, many people like Mr. Zhang, who celebrate the New Year on the spot, have sent each other new year’s goods in the form of express delivery and online reunion with their families.

　　The data shows that millions of merchants don’t fight for holiday takeout, online catering sales increased by 135% compared with the same period of last year’s Spring Festival, and the sales of New Year’s Eve series products increased by 54.9% compared with the same period of last year’s Spring Festival.

　　During the Spring Festival this year, on the basis of doing a good job in epidemic prevention and control, the majority of catering enterprises have enriched the variety of dishes, innovated online and offline business models, and strived to provide safe, high-quality and diverse catering services for consumers, especially the local Chinese New Year people. The catering consumption is booming, and the sales of New Year’s Eve packages and semi-finished New Year’s Eve takeout are hot, and the offline catering performance is also very eye-catching.

　　During the Spring Festival, the sales of catering merchants monitored by large payment institutions increased by about 1.3 times year-on-year, and the online catering consumption of some take-away platforms increased by more than 2 times. On New Year’s Eve, the take-away orders of some platforms increased by 70% year-on-year, and Beijing, Shanghai, Shenzhen, Guangzhou and Chongqing ranked in the top five. Some time-honored catering enterprises have also accelerated their launch. The take-away sales of some restaurants in Beijing have more than doubled, accounting for over 50% of the revenue. Many restaurants in shopping centers and commercial complexes around the country are hard to find and business is booming. The turnover of key monitoring catering enterprises in Shanghai, Anhui, Qinghai and Shaanxi increased by 79.0%, 40.5%, 21.0% and 18.1% respectively.

　　On-site Chinese New Year promotes a substantial increase in household goods consumption. Traditional products such as new year gift boxes, household appliances, snack foods, seasonal clothes and fitness equipment are selling hot. In addition, the Spring Festival coincides with Valentine’s Day, and the consumption of quality goods such as gold and silver jewelry, beauty products and flower gifts is particularly strong. From buying goods to buying services, during the Spring Festival, service consumption also showed explosive growth, driving the rapid recovery of catering, entertainment, hotels and other industries.

　　Alibaba recently released the "Send Love Home" Spring Festival consumption report, pointing out that celebrating the New Year on the spot has spawned many new consumption phenomena. The reverse rush of new year’s goods in hometown and Taobao-style New Year’s greetings set each other off, and people send "homesickness" from afar; One-person food and semi-finished New Year’s Eve dinner expand the extension of New Year’s Eve dinner; The travel radius is smaller, but playing hotels, visiting scenic spots and "cloud tourism" have become hot choices for the Spring Festival; Stay in the city for the New Year to promote the "self-satisfied economy", and stay at home to exercise, watch movies and pet for the Spring Festival consumer market.

　　The new trend is bright, and safe and intelligent consumption is growing rapidly.

　　In Hebei, Fujian, Shandong, Guangxi, Gansu and other places, watching fireworks, visiting temple fairs, enjoying lanterns, visiting relatives and friends, and buying new year’s goods in the cloud feel full of flavor. In Yunnan, Guangdong, Hubei, Heilongjiang, Xinjiang, Tibet and other places, activities such as "a mobile phone to visit the business circle", "online cloud flower market" and "online new year’s goods" have received online coupons and offline discounts, which has benefited the local Chinese New Year people.

　　Online shopping for new year’s goods, "cloud festivals", digital red envelopes and other consumption methods have become the new trend of this year’s Spring Festival. The epidemic situation can’t stop Chinese from celebrating the Spring Festival. The prevention and control of the epidemic situation has led to the rapid growth of safe and intelligent consumption, and the development of contactless transaction services has accelerated … … With the popularization and application of new technologies such as 5G and 4K, more and more people "cloud" the Spring Festival of the Year of the Ox, enjoying the new enjoyment and new experience brought by high technology anytime and anywhere.

　　On February 17th, Alipay Digital Life Platform released the data report of the New Year, which showed that the local New Year gave birth to an explosion of interaction, entertainment and consumption on the cloud: online red envelopes increased by nearly 270%, and 260 million people wrote blessings online. The Ministry of Commerce, together with relevant departments, guided local and enterprises to launch the "National Online New Year Festival", and the online retail sales in the first six days of the holiday exceeded 120 billion yuan. Beijing, Shenzhen, Suzhou and other places distributed tens of millions of digital red envelopes, allowing local people to take the lead in enjoying the special "big gift package" brought by smart technology.

　　During the Golden Week of the Spring Festival in 2021, non-contact and less gathering for safe consumption became a consensus, and the appointment system and peak-staggered leisure vacation were widely respected. The multi-level, diversified and upgraded consumer demand such as home shopping, online holidays, home service and suburban play was released, and the consumer market showed great vitality. With the help of online shopping, express delivery and other channels that don’t fight, the local Chinese New Year people and their hometown relatives send each other special products for the New Year.

　　According to the statistics of the Postal Industry Security Center of the State Post Bureau, from February 11th (New Year’s Eve) to February 17th (the sixth day of the first month), the national postal express delivery industry collected and delivered 660 million express parcels, a year-on-year increase of 260%. Among the express parcels, the most are specialty foods sent from all over the country. The flowing new year’s goods have spawned new consumer demand and activated the huge domestic demand market.

　　From the growth of quantity to the improvement of quality, this Spring Festival, the people’s consumption list is also richer, and quality consumption has become fashionable. During the Spring Festival, the sales of automobile products, high-end daily necessities and pet products have doubled; Orders for cleaning, maintenance and replacement services for digital home appliances, communication equipment and mobile phones and computers increased by about 30%.

　　During the Spring Festival, the number of jewelry, clothing, communication equipment and home appliances monitored by the Ministry of Commerce increased by 160.8%, 107.1%, 39.0% and 29.9% respectively compared with the same period of last year, and the sales of fitness equipment on some e-commerce platforms increased by 49% year-on-year. The sales volume of flowers in Xiamen and other places increased by more than 30% compared with last year. The sales of retail merchants monitored by large payment institutions increased by 76.5% year-on-year. Sales of key monitoring enterprises in Henan, Tianjin, Guizhou, Ningxia and Sichuan increased by 68%, 64%, 43%, 23% and 20% respectively. Sales of communication equipment, high-end daily necessities and automobile products of key monitoring enterprises in Liaoning, Jilin, Zhejiang and other places have doubled. According to the monitoring of relevant institutions, the average daily passenger flow of shopping centers in 10 first-and second-tier cities nationwide increased by over 200% year-on-year, reaching the level of 86% in the same period of the Spring Festival in 2019.

　　"One ticket is hard to find", and the new scene activates cultural consumption in the New Year.

　　On New Year’s Day, the most popular cultural consumption is watching movies. People who don’t need to visit relatives this year have chosen to come to the cinema to watch the Spring Festival movies. Different from previous years, in the last two days of the Spring Festival holiday in previous years, the attendance rate of cinemas will drop significantly, and this year’s cinemas show the characteristics of "one ticket is hard to find".

　　On the afternoon of Lunar New Year’s Eve, the reporter browsed the ticketing platforms of many cinemas and found that popular movies such as Hi, Mom Detective Chinatown 3 were still all "full" and only some midnight shows could be booked. Many consumers said that their wish to go to a movie during the Spring Festival was realized by grabbing tickets for several days.

　　A number of domestic films were released, detonating the Spring Festival film market. According to the preliminary statistics of the State Film Bureau, as of February 16th, the total box office of China film market in 2021 has exceeded 10 billion yuan. Behind the continuous hot movie-watching fever is the rising box office income. According to the data of Lighthouse Professional Edition, as of 20: 56 on the 16th, the total box office of Spring Festival movies (including pre-sales) exceeded 7 billion yuan, continuing to set a new record.

　　It is not only the movie market that is hot, but also the local Chinese New Year to activate cultural consumption. Online cultural activities such as cloud events, cloud tourism and cloud flower market have enriched the holiday and leisure needs of the people. During the Spring Festival, tourist attractions in some cities are crowded with people. According to the requirements of epidemic prevention and control, all scenic spots, parks and indoor exhibition halls need to make online real-name appointments and visit in different periods. Many tourists report that admission tickets are the same as movie tickets, and they also regularly grab tickets in front of their mobile phones every day.

　　On-the-spot Chinese New Year local tours, Zhou Bianyou, short-distance go on road trip, parks, scenic spots, cinemas, ski resorts and other leisure and entertainment places have seen a significant increase in passenger flow, and resort hotels and homestays in the suburbs of the city have been booked hot. According to relevant data, during the Spring Festival, the consumption of accommodation in suburbs such as Yanqing, Miyun and Huairou in Beijing increased by more than 3 times compared with the same period of last year, while that in suburbs such as Chongming, Qingpu and Jiading in Shanghai increased by more than 2 times.

　　Traditional cultural consumption is still attractive. During the Spring Festival, the fire tree and silver flower on Wangfujing Street in Beijing, located in the 2022 Winter Olympics licensed commodity sales office on the first floor of Gongmei Building, attracted many consumers with a dazzling array of metal products and badges. On the colorful streetscape car, the naive rabbit is wearing armor and imposing; Colorful windmills turn in the wind and make a "squeaky" sound; Traditional cultures such as Latin films and sugar blowers attract children to stop.

　　This year’s Spring Festival, bookstores in famous business districts in big cities have also become popular punching places. Beijing Wangfujing Bookstore tried to set up a 24-hour non-closing area on the first floor for the first time during the Spring Festival. The Sanlian Bookstore in Longfu Temple Business Circle specially introduced some new books before the Spring Festival. During the Spring Festival holiday, the reading area near the window of the bookstore is often full, and people spend a peaceful Spring Festival holiday in the book.

　　The fiery cultural consumption market in the Spring Festival shows that residents have a strong demand for high-quality cultural tourism products, which will certainly promote the upgrading of cultural consumption and make cultural feasts more embedded in the daily life of the people.

　　Release potential, how to keep "bullish" after a "good start"

　　The realization of a "good start" in consumption during the Spring Festival reflects that China has great potential for promoting consumption, broad space for expanding domestic demand, strong momentum of high-quality economic development, and smooth and efficient domestic circulation.

　　How to keep the consumption of the Year of the Ox "bullish" after a "good start"?

　　"Although the consumer market faces many difficulties and challenges this year, overall, the development of the consumer market has many positive factors and favorable conditions. In particular, with the continuous effectiveness of various policies and measures to expand domestic demand and promote consumption, the adaptability between supply and demand has been further enhanced. It is expected that this year’s consumer market will generally show a recovery growth trend. " Zhu Xiaoliang, director of the Consumer Promotion Department of the Ministry of Commerce, pointed out.

　　In 2020, China’s final consumption expenditure will account for 54.3% of GDP, and consumption is still the "ballast stone" for stable economic operation. More importantly, in the process of steady recovery of the consumer market, many new features, new highlights and new trends have emerged. New consumption has developed rapidly, and new modes such as online shopping and live broadcast have developed rapidly. The online retail of physical goods has increased by 14.8%, and the live broadcast of e-commerce has exceeded 24 million, making it the largest online retail market in the world for eight consecutive years.

　　While the Spring Festival in the Year of the Ox left a full and happy memory, it also gave a good start to the bullish market of China consumption.

　　According to reports, this year, China will take various measures to promote consumption, further enhance the basic role of consumption in economic development, smooth the internal and external circulation, and constantly meet the people’s growing needs for a better life. Promote traditional consumption and cultivate new consumption. We will promote the transformation of consumer goods such as automobiles from purchase management to use management, deepen the reform of automobile circulation in streamline administration, delegate power, strengthen regulation and improve services, and encourage automobiles to go to the countryside and trade-in automobiles, household appliances and furniture. Expand service consumption, accelerate the development of community life services, promote the recovery and development of catering industry, and promote the upgrading and expansion of domestic service. Support traditional commercial enterprises to accelerate digitalization, intelligent transformation and cross-border integration, and enhance the consumer experience. Encourage the development of new consumption patterns and new formats and promote online and offline integration. Improve the new consumption development environment, improve relevant norms and standards, and strengthen the construction of the credit system.

　　China will expand urban consumption, accelerate the cultivation and construction of international consumption center cities, promote the transformation and upgrading of pedestrian streets with high quality, build high-end consumption carriers, and make urban life more quality; To expand the consumption of counties and towns as a starting point to drive rural consumption, strengthen the construction of business facilities and logistics sites in counties and towns, encourage qualified business enterprises to sink channels, fully release the potential of rural consumption and improve the rural consumption environment. Improve the circulation network of agricultural products, speed up the short-board of cold chain logistics, further improve the circulation efficiency of agricultural products and reduce the circulation cost.

　　"In 2021, we will take advantage of the trend and work hard to solve the pain points and difficulties in the development of new consumption highlights and new trends, so that the consumer market can develop better." Zhu Xiaoliang stressed.

　　(Reporter zhang yi Dong Wei)

　　[Micro-survey]

　　[What did you buy this Spring Festival]

　　Spring Festival couplets, blessings, window grilles, sweets, drinks and meat are all "frequent customers" on the Chinese New Year shopping list. This year, in order to enable people who celebrate the Spring Festival on the spot to enjoy the same warm Spring Festival, some enterprises provide New Year’s Eve dinner and red envelope benefits, and some places issue coupons. What did you buy for the Spring Festival this year? Did you buy it online or offline? Let’s talk together.

　　@ Happy Online:New year’s goods are out of season, and I bought some daily practical and high-quality good hearts.

　　@ Green Orange 77:Online and offline, there are blessings, liqueur, cherries, strawberries, chocolates, melon seeds, duck necks, all kinds of meat and vegetables for New Year’s Eve, as well as puzzles, bookshelves and new kitchen utensils.

　　@ Hele Hele:Dried fruits, fruits, vegetables, Swiss rolls, candy, movie tickets, smoked blind boxes, and ordered takeout several times.

　　@ Fushun Kid 666:I bought a lot of things online years ago, and there are still twenty or thirty couriers on the way these days.

　　(Dong Bei finishing)

　　Today, Mr. Jin Yong, a famous martial arts novel writer, has celebrated his 92nd birthday. In Weibo, Huang Xiaoming, Wallace Huo, Liu Yifei and other stars and fans of Jin Yong have already celebrated Jin Yong’s birthday in their own way.

　　Huang Xiaoming said that he played Jin Yong’s drama "Three Life is Lucky" and Wallace Huo’s video birthday regretted not playing Yang Guo.

　　Don’t look at the fact that nowadays everyone is talking about TV series and movies adapted from an online novel to IP. As early as the 1980s and 1990s, the martial arts TV series such as "The Dragon Slayer", "The Condor Heroes" and The Duke Of Mount Deer, which we can see, were the products with Jin Yong’s novels as IP.

　　On the Weibo, the topic of "Jin Yong who is not old" for Jin Yong’s birthday was launched, and it was forwarded and commented by many stars. Huang Xiaoming once played Yang Guo in the 2006 edition of The Condor Heroes and Wei Xiaobao in the 2008 edition of The Duke Of Mount Deer. He said: "It is really a privilege to play Mr. Jin Yong’s works. Let’s send our best wishes to Mr. Jin Yong." Cherrie Ying also forwarded: "Xiaobao from Jordan chan and Ake from Zhang Jizhong sent blessings." In addition, Tamia Liu, Liu Yifei, Ann, Li Yapeng and other stars who appeared in TV series adapted from Jin Yong’s novels also sent congratulations with Weibo.

　　Wallace Huo, known by netizens as an "old cadre", once played Ling Huchong in the legendary swordsman. Recently, Wallace Huo wished Jin Yong a happy birthday by video. He said that he liked Yang Guo in "The Condor Heroes" in Jin Yong’s works best. After that, he did not forget to be black: "When I am old, I may not have a chance to play again." Talking about the influence of Jin Yong’s works on himself, Wallace Huo said: "I can feel the pleasure, grievances and enmities that I can’t feel in real life." In addition, Laure Shang thought that the way of singing the theme song in Zhang Jizhong’s new "Chivalrous Man" was Jin Yong’s birthday celebration.

　　Fans sending blessings is also enough.

　　Mainly by literary talent and wit.

　　On the other hand, in order to express their love for Jin Yong’s works, fans also secretly showed off their wit and literary talent. Netizen "Red Fire Trance 168" connected Jin Yong’s 14 martial arts works into a poem: "Flying snow shoots white deer in the sky, laughing at the book god Xia leaning on Bi Yuan." The netizen "Sister Goose of Galaxy Railway? Little Bear" specially sent a picture to show that he was Jin Yong’s "twelve-year brain powder" and fell at Jin Yong’s door. He also quoted the auspicious words of Jin Yong’s The Duke Of Mount Deer Middle Dragon Sect when he called on the founder Hong Antong to celebrate his birthday. Netizen "Xiaohai Ah" said that he was the same Amanome as Jin Yong. "His martial arts is to hoe the strong and help the weak, to gain the world’s latitude and longitude, and to cherish the world. The martial arts that belong to me is to travel around the world and do my best to help those in need. "

　　Chongqing Evening News reporter Zhong Zhouyu comprehensive

　　These big names are Jin Yong’s super fans.

　　According to incomplete statistics, there are hundreds of millions of readers of Jin Yong’s martial arts novels, spanning different ages, occupations and cultural levels, including many scholars and masters in various professional fields.

　　Feng Qiyong (Redology)

　　Feng Qiyong, a redologist, is an out-and-out fan of Jin Yong. In a preface to a book, he once praised him: "I have read Jin Yong’s novels for more than ten years, although I have repeated them three or four times, but I am still as enthusiastic as when I first read them. While studying the Story of the Stone, I love Jin Yong’s martial arts novels, which I once called ‘ Jinshi Marriage ’ 。” Well-deserved for the veteran "Jin Yong fan."

　　Hou Hsiao-hsien (Director)

　　Hou Hsiao-hsien decided to be a director after graduating from college, thinking that he would try to make a martial arts work one day. He once said: "I have read martial arts novels since I was a child, especially Jin Yong’s works." When conceiving Nie Yinniang the Assassin, Hou Xiaoxian spent decades carefully preparing, reading a lot of historical materials, studying the political background at that time, and delving into tiny details, and finally built the Jianghu in his own way.

　　Kai-fu Lee (entrepreneur)

　　Kai-fu Lee’s love for Jin Yong’s novels is manifested in his understanding of the mobile Internet. He calls himself "Hong Qigong". In his autobiography, he writes that he has been reading Jin Yong’s novels during his study in the United States. "I have not forgotten Chinese, but I also owe it to the complete sets of Jin Yong’s novels and Qiong Yao’s novels from my eldest brother’s sister-in-law’s house. At that time, I lived in my brother’s sister-in-law’s house for six years. I actually read every book of Jin Yong and Qiong Yao’s, and Jin Yong’s novels have been read for five times."

　　Ma Yun (entrepreneur)

　　Ma Yun was obsessed with two things since he was a child: English and martial arts. Ma Yun has been familiar with Jin Yong’s martial arts novels, and his obsession can be seen from the names of many rooms in his company — — They are all named after the Wulin shrines in Jin Yong’s novels: for example, his office is called "Peach Blossom Island", the conference room is called "Guangmingding" and the bathroom is called "Tingyuxuan".

　　In 2000, Ma Yun met his idol Jin Yong in Hong Kong. He recalled himself at that time and said, "I was excited for a few days and went to the street to buy his book. I was eagerly looking forward to meeting and signing it." After three hours of talking, the two became friends. Finally, Jin Yong presented Ma Yun with the words "Meet each other late, feel at home" on a napkin. Xiao Mingshu

　　On the occasion of the Lunar Year of the Tiger, many politicians and international friends expressed their blessings to the people of China.

　　UN Secretary-General Guterres:The tiger symbolizes strength, vitality, courage, perseverance and boldness. These are the qualities we need to face unprecedented challenges today.

　　Azoulai, Director General of UNESCO:The new year is the Year of the Tiger, which is a symbol of courage and ambition. It also represents hope. After 24 months of hardship, I hope that 2022 will be a new year for Vientiane. This year, we can soothe the scars left by the global epidemic.

　　Georgieva, Managing Director of the International Monetary Fund:As we all know, tigers represent strength and vitality; It also represents wisdom and courage. At present, the global COVID-19 epidemic has entered its third year, and the above characteristics of tigers are exactly what we need at present. Let us get inspiration from the tiger, gain greater strength under the sudden impact, and be more tenacious in the face of many difficulties.

　　WTO Director-General Evila:2022 is the Year of the Tiger, and the tiger symbolizes courage, optimism, vitality and strength, which are exactly the qualities that the WTO needs in the future. Adding wings to a tiger is a famous idiom in China, which means redoubling our efforts to achieve success, so that we can all add wings to a tiger in 2022.

　　Former President of the World BankYong Kim：We are about to usher in the Year of the Tiger. As we all know, people born in the Year of the Tiger are considered confident, energetic and charitable.

　　Comoros President azali:The tiger is known as the king of beasts in China. It is a symbol of strength, justice and courage.

　　Perry, Chairman of 48 British Group Clubs:The Year of the Tiger will be a great year. It will lead us back with a roar, and the tiger will lead us back to the world of global common development and multilateral cooperation. I am looking forward to the Spring Festival in China. I wish you, my friends in China, a happy New Year.

　　To extend the industrial chain and supply chain, we need to pay more attention to forging innovation chain, continue to start from the aspects of manufacturing and technology research and development, and constantly exert efforts from key core technologies to help the manufacturing industry become stronger, better and bigger with innovation.

　　Doing a good job in industrial chain coordination, talent coordination and regional coordination, and arranging economic development factors more efficiently and intensively have become an important path to achieve industrial development breakthroughs.

　　During his inspection tour in Hunan, General Secretary of the Supreme Leader pointed out: "Efforts should be made to build an important national advanced manufacturing industry, scientific and technological innovation with core competitiveness, and a highland for reform and opening up in inland areas, so as to blaze new trails in promoting high-quality development, show new achievements in building a new development pattern, and show new responsibilities in promoting the rise of the central region and the development of the Yangtze River Economic Belt." At the beginning of the "14th Five-Year Plan", the Hunan Provincial Party Committee and the provincial government kept in mind the entrustment of the Supreme Leader General Secretary and planned to lay out a number of major industrial projects to create new engines and cultivate new kinetic energy for high-quality development.

　　The land of Sanxiang is full of spring, and a unique on-site observation meeting to promote the construction of industrial projects was held in Changsha. At this observation meeting, the main leaders of Hunan Provincial Party Committee led a team to visit and investigate a number of enterprises in Changsha, Zhuzhou and Xiangtan. Based on regional coordination, highlighting key industries, observing and investigating on the spot, and promoting work on the spot, Hunan promoted high-quality development with high-quality industrial project construction in the first year of the 14 th Five-Year Plan.

　　High-quality real economy, industry is the foundation, and projects are the starting point. The orientation of industrial project construction is unclear and the direction is right, which directly affects the release of development kinetic energy and the improvement of development effectiveness. At the Zhuzhou site of the exhibition, a number of green, energy-saving and efficient new products were lined up, covering rail transit, new materials, biomedicine and other fields. In the past, high-pollution and high-energy-consuming projects were gradually eliminated, and new industries, such as cage-changing, transformation and upgrading, are becoming local pillar industries, bringing together the development potential of new and old kinetic energy conversion. Facing the "14th Five-Year Plan", we should pay attention to the upgrading of traditional industries and the layout of strategic emerging industries, promote the manufacturing industry to be digital and intelligent, and aim at key areas and core technologies, so as to activate new kinetic energy for high-quality development and form new development advantages.

　　The key to industrial prosperity lies in a strong industrial chain. It is necessary to deploy innovation chain around the industrial chain, lay out the industrial chain around innovation chain, and strengthen the dominant position of technological innovation of enterprises. When observing a company, visitors were attracted by the dazzling array of industrial optical lenses. A light field camera that shoots first and then focuses, a 150 million pixel lens, and a lens for mask aligner … … These are the results of independent innovation of enterprises. It is worth mentioning that in the prevention and control of epidemic situation in COVID-19, the share of this enterprise in the international market has increased instead of falling, which highlights the power of independent innovation. This enlightens people that to extend the industrial chain and supply chain, we need to pay more attention to forging innovation chain, continue to start from manufacturing, technology research and development, and constantly exert efforts from key core technologies to boost the manufacturing industry to become stronger, better and bigger through innovation.

　　In the interview, the author heard this sentence: "‘ Brain ’ In Changsha, the production workshop is located in the field, and the tax revenue is divided. " Giving full play to their respective comparative advantages and learning from each other’s strengths is an important exploration to build regional synergy on the basis of industrial development. The person in charge of a company said that the ultra-high strength steel produced by itself, although with superior technical parameters, was not immediately accepted by the international market at the beginning of its introduction. As a result, they first let the products be applied in the Changsha-Zhuzhou-Xiangtan region, and after being tested by users, they formed a demonstration effect and gradually opened up a larger market. Not only products, recently, the scope of regional collaboration is broader and closer. The "Craftsman’s College", which trains high-skilled talents, signed a strategic agreement with Zhuzhou Economic Development Zone on public service for talent training to realize talent output. Doing a good job in industrial chain coordination, talent coordination and regional coordination, and arranging economic development factors more efficiently and intensively have become an important path to achieve breakthroughs in industrial development.

　　Qian Fan competes for hair, and hundreds of battles compete for flow. Starting a new journey, the opportunities for high-quality development are better, the environment is better and the motivation is stronger. In this vigorous season, we will surely achieve high-quality development by working hard, pioneering and innovating, implementing projects, making the industry bigger and stronger, and making the regional economy vibrant in generate.

　　(The author is a reporter from Hunan Branch of this newspaper)

　　BEIJING, June 29 (Xinhua) According to Kyodo News Agency, British Prime Minister Johnson said in a meeting with Japanese Prime Minister kishida fumio in Germany on the 28th local time that Britain would lift the import restrictions on Fukushima food from the 29th.

　　According to reports, Johnson said at the beginning of the talks, "Starting tomorrow, food produced in Fukushima can be sold in British stores. I am very happy and thank the Japanese side for its patience so far. "

　　Kishida fumio thanked this and said, "Welcome to cancel."

　　According to the Japanese government, after the Fukushima nuclear accident, the United Kingdom required that foods such as mushrooms from nine counties in Japan, including Fukushima Prefecture and Miyagi Prefecture, must be accompanied by radioactive material testing certificates.

　　Last month, the British government website reported that the Japanese and British governments had generally reached an agreement on the Reciprocal Access Agreement (RAA), and the British government was scheduled to lift the restrictions on Fukushima food imports at the end of June.