Agricultural brand is an important symbol of agricultural and rural modernization, and cultivating and developing agricultural brand is an important starting point for comprehensively promoting rural revitalization and accelerating the construction of an agricultural power. In 2022, the Ministry of Agriculture and Rural Affairs issued the "Excellent Agricultural Brand Cultivation Plan (2022-2025)", which defined the objectives, tasks and measures for strengthening agricultural brands. In 2023, the No.1 Document of the Central Committee proposed to support poverty-stricken areas to build regional public brands. In this issue, invited experts will discuss issues related to brand strengthening agriculture.

　　Actively cultivate agricultural brands

　　What is the current development of agricultural brands in China?

　　Hu Glacier (Director and Researcher, Agricultural Products Trade and Policy Research Office, Institute of Rural Development, China Academy of Social Sciences): Agricultural brand building is an important measure to promote the high-quality development of agriculture. Cultivating and developing agricultural brands is conducive to improving the modernization level of the whole agricultural industry chain, guiding the gathering of high-quality resources, and promoting the optimization and upgrading of industrial structure, which is an important way to increase farmers’ income and enhance agricultural competitiveness.

　　In recent years, the state has issued a series of policies and measures around building agricultural brands. In 2022, the No.1 Document of the Central Committee proposed to carry out the actions of improving agricultural varieties, improving quality, building brands and improving standardized production. In 2023, the No.1 Document of the Central Committee proposed to support poverty-stricken areas to build regional public brands. In April this year, the General Office of the Ministry of Agriculture and Rural Affairs issued the "Implementation Plan for Supporting Poverty-stricken Areas to Build Regional Public Brands (2023-2025)", emphasizing the efforts to build regional public brands in poverty-stricken areas and promoting the effective connection between consolidating and expanding poverty-stricken achievements and rural revitalization.

　　All localities actively cultivate agricultural brands in light of their own reality. For example, Heilongjiang Province, as a major agricultural province, has made great efforts to build a provincial-level high-quality agricultural brand with "excellent black soil", build a "1141" agricultural brand system and build a life-cycle agricultural brand management mechanism. In order to strengthen the construction of agricultural brands and establish and improve the mechanism of cultivation, development and protection of agricultural brands, Hainan Province has promoted the establishment of an agricultural brand catalogue system.

　　Agricultural brands have achieved practical results in promoting the quality and efficiency of agricultural industries. According to estimates, compared with 2012, in 2022, the output of public brand agricultural products in China agricultural brand catalogue area increased by nearly 55%, and the sales increased by nearly 80%, driving the income of local farmers to increase by 65%. From the current development of agricultural brands in China, it has the following characteristics.

　　First, regional public brands, corporate brands and product brands have developed rapidly. According to the data of the Ministry of Agriculture and Rural Affairs, in recent years, agricultural and rural departments at all levels have further promoted brand strengthening agriculture and cultivated a number of influential agricultural brands. By the end of 2021, about 3,000 regional public brands, 5,100 enterprise brands and 6,500 product brands have been cultivated by provincial agricultural and rural departments. According to relevant reports, Wuchang Rice, as a regional public brand, has a brand value of 71.31 billion yuan in 2023.

　　Second, the cultivation of agricultural brand products and brand assistance have achieved results. The "Excellent Agricultural Brand Cultivation Plan (2022-2025)" proposes that by 2025, we will focus on grain and oil, fruits and vegetables, tea, animal husbandry, aquatic products and other categories, build a number of regional public brands of agricultural products with excellent quality, distinctive features, strong driving force, high reputation and consumer loyalty, and cultivate and promote a number of enterprise brands and high-quality features with excellent products, good reputation, obvious industrial driving effect and core competitiveness. In 2022, 75 brands including Wuchang Rice, Enshi Potato, Luochuan Apple, Wenchang Chicken and jinxiang garlic were included in the agricultural brand quality cultivation plan, and 69 brands were included this year. In terms of agricultural brand assistance in poverty-stricken areas, by the end of 2022, the Ministry of Agriculture and Rural Affairs had taken the lead in helping 20 key counties, and the average premium of branded agricultural products in poverty-stricken areas exceeded 20%.

　　Third, the variety, quality and brand of agricultural products are integrated with each other. In the process of agricultural and rural economic development, the rapid growth of corporate brands has brought about market segmentation, which often reflects the quality differences in the early days. In recent years, with the continuous emergence of new crop varieties, the protection of intellectual property rights has gradually increased, and more and more new varieties are deeply bound to brands. For example, in 2022, many new corn varieties such as "Denghai 2035", "Denghai 2052" and "Denghai 2056" independently developed by Denghai Seed Industry passed the examination and approval, and "Denghai" became the brand prefix of crop varieties.

　　Fourth, the ability of brand marketing and promotion has been improved, and the speed of brand renewal has been greatly accelerated. With the help of the Internet, agricultural brands promote consumer reach and sales through digital marketing. With the help of well-known exhibitions and other platforms at home and abroad, the promotion efforts have been intensified, and various channels such as video and live broadcast have been used to enhance the communication power. High-quality agricultural products have been sought after more and more, and new agricultural brands have begun to emerge, including many emerging, innovative and differentiated agricultural brands. For example, Xuwen pineapple, fire crystal persimmon and other high-quality agricultural products quickly became popular. Cultivating agricultural brands needs to consider long-term value, which also requires building a comprehensive brand development strategy.

　　Fifth, the brand participation of consumers continues to increase. In the traditional sense, consumers’ contribution and participation to the brand depends on factors such as culture and habits. However, with the development of mobile Internet, more and more consumers’ feedback has been absorbed into the cultivation and development of agricultural brands. The relationship between agricultural brand cultivation and consumer feedback is getting closer and closer. Some consumers directly send the design drawings of product packaging and brand to manufacturers through short videos, and some consumers participate in brand promotion through media.

　　We should also see that at present, there are still many problems in China’s agricultural brands, such as excessive but not refined, large but not strong, and brand influence needs to be improved, which is also the focus of brand promotion in the future. With the improvement of the level of economic and social development, more and more excellent agricultural brands will come to the fore, constantly meeting the people’s growing needs for a better life.

　　Help improve agricultural quality and increase farmers’ income

　　What is the role of agricultural brands in promoting agricultural quality and efficiency and increasing farmers’ income?

　　Liu Naiyong (researcher, National Agricultural Market Research Center, China Agricultural University): In recent years, China’s agricultural brands have mushroomed, which not only allows consumers to enjoy more high-quality agricultural products, but also plays a significant role in promoting the high-quality development of agricultural industries and increasing farmers’ income.

　　First of all, agricultural brand building has promoted the development of agricultural industry standardization. Agricultural products have natural non-standardized characteristics, and coupled with a series of processes such as cleaning, sorting, packaging, warehousing and logistics, it is difficult for agricultural products to maintain stable quality and consumption experience. Cultivating and developing agricultural brands has enabled many new agricultural operators to embark on the road of standardized production, and through modern industry and digital technology, the whole process of agricultural products from field to table has been standardized. In the process of brand building, agricultural business entities promote the whole agricultural industry to form a more mature division of labor system, optimize the efficiency of industrial factor input allocation, and greatly improve the total factor productivity of agricultural industry. For example, wuchang city, Heilongjiang Province, following the development idea of "building a brand, bringing vitality to an industry and enriching farmers", built a regional public brand of Wuchang rice, comprehensively promoted the standardized production of Wuchang rice, standardized all the processes and procedures such as seed, planting, storage, processing, environment and traceability management, established and improved the whole process standard system from field to table, and promoted the high-quality development of Wuchang rice, with an output value of about 16 billion yuan in 2021. Zhashui County, Shaanxi Province actively builds a regional public brand of auricularia auricula, cultivates a number of auricularia auricula strains unique to Zhashui, promulgates local standards in Shaanxi Province, establishes a technical service system for enterprise demonstration planting and the whole process of auricularia auricula industry, implements the standard awareness rate and reaches 100%, and promotes the transformation of auricularia auricula from relying on traditional experience to modern standardized production, achieving annual cultivation of about 100 million bags of auricularia auricula and production of about 5,000 tons of dried auricula, effectively driving farmers to increase their income.

　　Secondly, agricultural brands communicate both ends of supply and demand, which promotes the adjustment and upgrading of agricultural industrial structure. By creating agricultural brands, the differentiated characteristics of agricultural products such as physical geography, production process, technology and product quality are passed on to consumers, and agricultural brands become a "bridge" for communication between producers and consumers. At the same time, in the process of cultivating and developing agricultural brands, changes in the consumer market are constantly fed back to agricultural business entities, promoting the transformation and upgrading of industrial structure. For example, Qingcaitou was originally a traditional planting variety in Fuling District, Chongqing, and pickled mustard tuber with it was a snack for people on both sides of the Yangtze River. With the fast pace of people’s life, the consumption demand of simple fast food, business trip and accompanying dishes is expanding rapidly. Grasping the opportunity of changing consumer demand, Fuling District has made great efforts to build a regional public brand of Fuling mustard tuber. While adhering to the traditional production techniques, it has continued to develop and promote excellent varieties with high yield and disease resistance and suitable for harvesting machines, keeping up with market development and demand, innovating product research and development, and building a brand matrix. Today, Fuling mustard tuber has become a pillar industry with an annual output value of more than 13 billion yuan. Traditional production techniques have been listed in the national intangible cultural heritage list. The products are sold all over the country and exported to Japan, Australia, the United States and other countries and regions.

　　Thirdly, the creation of agricultural brands has promoted the upgrading of industries with traditional characteristics and advantages, and helped rural revitalization and farmers’ income increase. At present, China’s consumer demand has changed from focusing on quantity growth to pursuing quality life, and the development of agricultural industry has also paid more attention to improving quality and efficiency. Developing agricultural brands can effectively promote the upgrading of industries with traditional characteristics and advantages, and help revitalize rural industries and enrich the people and strengthen agriculture. For example, xuwen county is the largest pineapple producing area in China, accounting for more than one third of the country’s pineapple planting area. With the increasing variety of fruits, xuwen county has built Xuwen pineapple regional public brand, promoted excellent varieties of pineapple, issued regional public brand logos, established pineapple buyers’ alliance, vigorously organized the docking of production and marketing, and promoted Xuwen pineapple sales growth. The industrial output value climbed from 980 million yuan in 2018 to about 2.5 billion yuan in 2022, which led to about 50,000 farmers. There are many industries with traditional advantages like Xuwen pineapple in China, and brand building is a powerful means and an effective path to promote its upgrading, help rural industries revitalize and realize enriching the people and strengthening agriculture.

　　"internet plus" promotes brand building

　　What are the practices of cultivating and developing agricultural brands in China in e-commerce marketing and digital empowerment?

　　Qi Yunlan (Research Fellow, Institute of Market Economy, the State Council Development Research Center): In recent years, all localities have attached great importance to the cultivation and development of agricultural brands, and used various marketing methods such as the Internet, e-commerce and new media to publicize agricultural brands, expand marketing channels of agricultural products, empower agricultural fields with digital technology, and enhance the level of agricultural modernization and promote the construction of agricultural brands through digitalization, networking and intelligence.

　　The first is to introduce an e-commerce platform to help build a high-quality agricultural brand. From a national perspective, many villages and towns based on the advantages of local resources, by introducing e-commerce platforms such as Tmall and JD.COM, cultivate e-commerce talents, open up channels for production and marketing, and improve the scale and standardization level of production and sales of advantageous agriculture, so that one village (or several villages) can own a brand product or brand industry with great market potential, obvious regional characteristics and high added value. Moreover, the scale of some village-level dominant brand agricultural products has gradually expanded to towns and even counties, forming dominant industrial clusters with brand influence, and the brand development effect and spillover effect are remarkable. Taking changge city as an example, e-commerce has become an important starting point to promote the innovation and development of brand agriculture. Twenty well-known e-commerce platforms, such as Alibaba International Station, Tmall, AliExpress and JD.COM, were introduced locally, and more than 20,000 online stores were opened. In 2022, e-commerce transactions reached 16.7 billion yuan.

　　The second is to strengthen the introduction and cultivation of e-commerce talents, widely use new media marketing methods such as live broadcast and short video, publicize and promote agricultural brands, and expand agricultural product marketing channels. From the practice of various places, great efforts have been made to strengthen the training and introduction of e-commerce talents and enrich product connotations and scenarios. Many local governments, together with industry associations, have organized training to explain the contents of "prospering agriculture through several businesses", live broadcasting with goods, brand building, etc., and trained a group of "new farmers" who have mastered the operation ability of new media to strengthen the promotion of agricultural brands. At the same time, build online celebrity products and expand the market influence of agricultural brands. In some places, in the construction of agricultural brands, through the cooperation of the government, enterprises, farmers and associations, the quality of agricultural products is improved and the brand connotation is enriched from the aspects of building a green production system and a quality and safety traceability system. With new e-commerce formats such as content e-commerce, interest e-commerce and social e-commerce as the carrier, we will build brand image through multiple platforms and channels, enrich marketing scenarios and promote the sales of agricultural products. According to data from the Ministry of Commerce, in the first half of 2023, the online retail sales of rural physical goods nationwide was 1.02 trillion yuan, up 11.3% year-on-year.

　　Third, relying on big data of agricultural products trading and using digital technology as a means to optimize the whole agricultural industry chain and accelerate the development of agricultural branding. In recent years, rural e-commerce is extremely active, and a large number of online real-time transaction data are gathered in the process of agricultural products e-commerce transactions. Agricultural product producers and operators in various places use the user data of e-commerce platform to understand consumer demand in multiple dimensions, and apply big data acquisition and analysis technology to dynamically match the supply chain management of agricultural products and fill the shortcomings of sales channels. At the same time, improve the traceability system of agricultural products, standardize and optimize the whole industrial chain and supply chain of agricultural products from production, packaging, transportation, storage to sales and after-sales, and increase the added value and brand premium of agricultural products. For example, in promoting "developing agriculture through several businesses", Shanghai connects the supply and demand sides through platforms such as Life, Pinduoduo, and Meituan to promote the sales of agricultural products, especially brand-name agricultural products, and better meet the living needs of urban residents. According to a survey, 42.6% of Shanghai residents are willing to pay a premium of 10% to 30% to choose branded agricultural products, and the online repurchase rate is 84.1%.

　　Fourth, give full play to the guiding role of the government. Relevant departments, in combination with the characteristics of regional agricultural resources, make clear the overall goal and development direction of regional agricultural products branding, and plan the integrated development of regional public brands and industrial clusters. In practice, all localities attach great importance to the construction of special agricultural products production and processing bases, logistics industrial parks, basic information networks and other facilities, providing a strong guarantee for large-scale production, sales and logistics. In particular, by uniting rural e-commerce enterprises, we will jointly build a warehouse-distribution logistics integration base and share warehouse-distribution manpower, material resources and site resources, thus significantly reducing the distribution cost of express delivery enterprises and the storage cost of rural e-commerce enterprises.

　　To sum up, under the background of "internet plus", China’s agricultural brand cultivation methods have been continuously innovated, and the level of standardization, digitalization and traceability has been significantly improved. E-commerce, live broadcast, short video and other new media marketing channels have been widely used in the field of agricultural product marketing, and an agricultural brand development model based on standardized production and quality certification has been initially formed, with digital empowerment, production and marketing docking and brand building as the means.

　　Focus on local products and create a golden business card for regional development

　　How can all localities give full play to their unique resource advantages, do a good job in "local products" and promote the development of agricultural brands?

　　Hu Xiaoyun (Director, China Agricultural Brand Research Center, China Rural Development Research Institute, Zhejiang University): Our country is rich in special agricultural products, which are unique in regional ecology, variety quality, technological characteristics, cultural connotation and product flavor. As an excellent local product, geographical indication agricultural products have become an important carrier to build agricultural brands.

　　Since the beginning of this century, all localities have given full play to their unique resource advantages, done a good job in "local products" articles, from theoretical research to policy support, and started with the creation of regional public brands of agricultural products, so as to brand distinctive agricultural products, enhance the resource value of local products, and achieve a win-win situation for all parties.

　　First, theoretical research helps the development of agricultural branding. The most distinctive resources in China’s agriculture are geographical indication agricultural products based on the ecological and cultural connotations of specific regions. The number of theoretical research results on the creation and management of special geographical indications and regional public brands is increasing. For example, the number of papers on China Knowledge Network with agricultural brands and regional public brands of agricultural products as keywords is increasing, and the theoretical support system for agricultural brand building is constantly being built. The theoretical research of relevant teams in colleges and universities has promoted the development of agricultural brands in China, especially the branding process of high-quality local products, and also promoted the introduction of relevant support policies.

　　The second is to strengthen the protection and management of agricultural products with geographical indications. Based on an international perspective, relevant departments actively promote the protection of origin, the registration of geographical indications trademarks and the registration of geographical indications of agricultural products, promote the development of agricultural products with geographical indications, and learn from the international experience of agricultural products brand development to promote the system design of agricultural brand development. More and more attention has been paid to the development of agricultural brands in various places, and a series of agricultural brand building with local characteristics has been carried out. In 2019, new special signs for geographical indications were released. The Notice of the General Office of the Ministry of Agriculture and Rural Affairs on Doing a Good Job in the Implementation of the Protection Project of Geographical Indications Agricultural Products in 2022 proposes to tap traditional farming culture and cultivate regional brands with geographical indication agricultural products as the core.

　　Third, steadily promote the branding of agricultural products with geographical indications. All localities have promoted geographical indication agricultural products to create a regional public brand of agricultural products with a single category (industry), and become the leading brand and platform brand of local agriculture, which has enhanced the brand value of local products. For example, Yanchi County in Ningxia strives to build a regional public brand around Tan Sheep, and professional institutions design brand strategies and spread brands for it. Yanchitan sheep (meat) has been selected as a national geographical indication protection product, China Agricultural Brand Catalogue 2019 regional public brand of agricultural products, etc. In 2022, the total industrial chain output value of Tan sheep in Yanchi County reached 6.45 billion yuan, and the income from Tan sheep breeding accounted for more than 50% of the per capita disposable income of local farmers. At present, the regional public brands of agricultural products based on geographical indications have more and more market influence, and have formed a brand cluster effect.

　　The fourth is to explore the creation of regional public brands of multi-category agricultural products. Based on the actual situation of mountainous areas in China, such as many agricultural categories, small scale, scattered planting blocks, unique varieties and techniques, relatively poor regional economy and weak regional influence, all localities explore and promote the construction of agricultural brands, create regional public brands of multi-category agricultural products, and force product standardization through branding to improve product quality. Relying on the unique mountain ecological environment, Lishui City, Zhejiang Province has built a regional public brand "Lishui Shangeng" (registered as a collective trademark) of multi-category agricultural products, gathered regional agricultural resources, let "mountain products" go out of the "mountain gate" and enhance the brand value of ecological fine agricultural products. It has formed many industries such as fungi, tea, fruits, vegetables and medicines, and the annual sales of "Lishui Shangeng" agricultural products exceeded 10 billion yuan. Chongqing’s "Ba Wei Yu Zhen", Gansu’s "Gan Wei", Inner Mongolia’s "Tian Fu Hetao", Shandong’s "Jining Li Yi" and Zhejiang’s "Sanqu Wei" and other multi-category regional public brands of agricultural products also rely on the historical and cultural characteristics of various places to strengthen the cultural, narrative, unique and intangible value premium functions of the brands, highlighting the cultural value of local high-quality local specialties.

　　At present, relying on rural regional ecology and high-quality local products to build agricultural brands, local characteristics and cultural values are highlighted, making local local products a golden business card for regional development and effectively promoting local economic development.

    Renovation of new houses, renovation of old houses, and 1000 homes will have 1000 kinds of network needs. From multi-screen to 4K, 8K video entertainment experience, to telecommuting, online learning interaction, to whole house intelligence, etc., the intelligentization of family life has also ushered in an "acceleration period".

    As the most "trendy" optical fiber broadband access mode, China Telecom Jiangsu Company’s all-optical broadband has broken the bottleneck of "broadband has an upper limit" in traditional home networking, completely broke through the network bottleneck of the last ten meters indoors, and truly achieved "fiber to the room", making the network unimpeded and enjoying "freedom of network speed"!

    The optical fiber is fully connected and wired in advance, which is both practical and beautiful.

    A good choice of broadband can not only improve work efficiency, but also enjoy watching dramas, playing games and enjoying the intelligence of the whole house. Jiangsu Telecom FTTR all-optical broadband supports 2000M, which can break through to carry 10 gigabit with the increase of network speed.

    At present, optical fiber layout can be divided into two ways: one is that the optical fiber can be laid into the room in advance when it is not decorated; One is to reuse the invisible optical fiber after renovation, or to pull out the network cable and re-deploy the optical fiber to the room.

    For the new house decoration, Jiangsu Telecom’s all-optical broadband can be used as a part of the decoration hardware, and the optical fiber is laid in advance, which is "perfect stealth" to adapt to various decoration styles.

    "At first, I was worried that’ fiber-to-the-room’ would make the room full of messy internet cables, and the new house was going to be luxurious. I couldn’t accept such a messy aesthetics." When Ms. Liu just renovated her house, she contacted Jiangsu Telecom staff to install all-optical broadband. "I didn’t expect that Jiangsu Telecom’s FTTR all-optical broadband was so intimate, taking into account practicality and aesthetics, and it could look neat and beautiful after installation!"

    Jiangsu Telecom’s all-optical broadband is based on all-fiber distributed architecture, which makes Wi-Fi distributed within a reasonable range, avoids wall attenuation, and makes every room full of Gigabit signals.

    Gigabit full coverage, seamless switching of old house renovation network

    The balcony and bathroom signals are sometimes absent; To make a video call, you have to find a place with a good signal; Children listen to an online class at home, but because the network in the study is slow, the class experience is greatly reduced; WiFi in and out of the room is disconnected, and the delay of automatic network connection is accelerated manually … With the increasing demand of home network, the "old house" will also usher in a "new transformation"!

    In the renovation of the old house, Jiangsu Telecom’s all-optical broadband can realize the whole house optical fiber wiring, and the ultra-Gigabit Wi-Fi can cover every room. It adopts the 1-N mode and plays a set of "bandwidth+network cable+router+networking" combination boxing, and uses all-optical networking intelligent terminals+invisible network cables to lay out the whole house, so that the signals everywhere are full.

    "In addition to the better network speed, the biggest improvement is that the home appliances I bought before can finally be stably controlled! Previously, due to the poor network, smart speakers often did not respond to voice control. Now, air conditioners and heating can be awakened by voice across the room, and the life happiness index will be improved! " Mr. Li’s family, who lives in Jiangsu, is full of praise for the newly installed all-optical bandwidth.

    It is reported that each sub-route of Jiangsu Telecom FTTR all-optical broadband can provide gigabit rate connection, and at the same time, it has three highlights: high bandwidth, high penetration and high speed, and supports up to 256 devices to be networked at the same time, so that the whole family can enjoy the new intelligent experience of the whole house!

    Gigabit full coverage has been achieved, and the broadband maintenance of Jiangsu Telecom is also "intimate, warm and assured"! All-optical broadband intelligently manages the whole family FTTR all-optical network through the intelligent operation and maintenance platform. Even if there is a network problem, it can remotely locate the problem and repair it with one button, which is absolutely an indispensable "maintenance coup" for office workers!

    Install all-optical broadband of Jiangsu Telecom, and all network troubles will be solved! In the future, Jiangsu Telecom will continue to accelerate the construction of smart home ecology and use technology to create a new experience of a better life for users! (Jiang Xuan)

1905 movie network news On January 5th, the official announcement of Netflix original film "Roadbed End" starring Cui Chengen, Cui Chengen, Li Yihua, and will be launched on March 1st.The film is adapted from the novel of the same name "Meet Lu Jiwan", which tells the story of Lu Jiwan, a defector who came to Belgium with the last hope in life, and Mary who lost her reason for survival, meeting, leaving and falling in love.

The film was filmed in Hungary, in which Song Joong Ki plays Lu Jiwan, a defector, who is struggling for refugee status in Belgium. Cui, who starred in the Netflix series Anna Lasso mana La.bearWell, I will play Song Joong Ki’s partner Mary, a former shooter with Belgian nationality; Jin Chengling plays Lu Jiwan’s mother.

　　The world economy is accelerating the transformation to economic activities with the network information technology industry as the important content, and China is in the historical process of rapid development of informatization.

　　On April 20-21, the National Network Security and Informatization Work Conference was held in Beijing. General Secretary of the Supreme Leader attended the meeting and delivered an important speech. He emphasized that informatization has brought a golden opportunity to the Chinese nation. We must keenly seize the historical opportunity of information development, strengthen positive publicity on the Internet, safeguard network security, promote breakthroughs in core technologies in the information field, give full play to the leading role of information technology in economic and social development, strengthen the integration of defense and civilian technologies in the network information field, actively participate in the process of international governance of cyberspace, promote the construction of a network power through independent innovation, and make new contributions to winning the Chinese dream of building a well-off society in an all-round way, winning the great victory of Socialism with Chinese characteristics in the new era and realizing the great rejuvenation of the Chinese nation.

　　Standing at the height of the historical development of mankind and the overall situation of the Party and the country, the important speech of the Supreme Leader scientifically analyzed the trend of informatization reform and our historical mission, systematically expounded the strategic thinking of strengthening the country by network, and profoundly answered a series of major theoretical and practical questions related to the development of the network information industry. It is a programmatic document guiding the development of network security and informatization in the new era, and has great and far-reaching significance.

　　Since the 18th National Congress of the Communist Party of China, the CPC Central Committee has made a series of major decisions and put forward a series of major measures to promote the historic achievements in the cause of online information. From the speech of the Supreme Leader General Secretary at the Second world internet conference to the important speech of "April 19th", from the Outline of National Informatization Development Strategy, National Cyberspace Security Strategy to the Cyber Security Law, and until the convening of the National Cyber Security and Informatization Work Conference, we have continuously promoted theoretical innovation and practical innovation, not only stepping out of a way to govern the Internet with China characteristics, but also putting forward a series of new ideas, new viewpoints and new judgments, thus forming the strategic thinking of a cyber power.

　　To understand and adhere to the strategic thinking of strengthening the country by network, we should deeply understand that informatization is a golden historical opportunity for the Chinese nation. Throughout the history of world civilization, mankind has experienced agricultural revolution, industrial revolution and information revolution. The information revolution that is being carried out in full swing all over the world is at a time when the Chinese nation is approaching the center of the world stage as never before, approaching the goal of realizing the great rejuvenation of the Chinese nation as never before, and having the ability and confidence to achieve this goal as never before. Whoever seizes the opportunity in the information revolution will firmly grasp the initiative of the times. We must not hesitate or slack off on this historical opportunity, and we must firmly grasp it in our hands.

　　To understand and adhere to the strategic thinking of strengthening the country by network, we should systematically, comprehensively and independently innovate to promote the construction of a strong country by network. General Secretary of the Supreme Leader has put forward a series of measures and key points on how to build a network power, including improving the comprehensive network governance capacity and forming a comprehensive network governance pattern with multi-agent participation and various means; Establish a correct concept of network security and actively develop the network security industry; Accelerate the breakthrough of core technologies in the information field; Take the lead in practicing the new development concept and promote and upgrade the development of new industrialization, urbanization and agricultural modernization as a whole; Promote the formation of a pattern of all-factor, multi-field and high-efficiency deep integration of military and civilian development; Promote the reform of the global Internet governance system; Strengthen the centralized and unified leadership of the Party Central Committee on the work of online information, and ensure that the cause of online information always advances in the right direction. These measures have formed a complete and comprehensive system, highlighted the ability of independent innovation, and provided specific action guidelines for the construction of a network power.

　　"At any time, you can make contributions because of your capital, and profit from it with the ability of all things." The network letter business represents a new productive force and a new development direction, which is closely related to the people’s sense of acquisition, happiness and security. We must conscientiously study and understand, unify our thoughts and actions with the strategic deployment of the Party Central Committee on network information work, grasp all the work in place with the spirit of nailing nails, adhere to the strategic thinking of strengthening the country by network under the strong leadership of the Party Central Committee, strive to promote the construction of a network power, firmly grasp the initiative of the times, and win a glorious future for the Chinese nation.

　　(Author: newspaper commentator)

Profile picture: On August 17th, the Royal Air Force Typhoon F2 jet fighter (bottom) intercepted a Russian Bear -H strategic bomber over the northern Atlantic Ocean (top).

Profile photo: On August 17th, the Royal Air Force Typhoon F2 jet fighter (top) intercepted a Russian Bear -H strategic bomber (bottom). [Source: British Ministry of Defence website]
Mass production of the new "Poplar-M" intercontinental missile, restarting the aircraft carrier, resuming the global strategic patrol interrupted by strategic bombers for 15 years, proposing to deploy nuclear weapons in Belarus, and testing the most powerful conventional bomb … In recent months, the Russian army has frequently "shown its sword" and showed its "military muscle" to the world, making the west, which is bent on compressing Russia’s strategic space, nervous.
Lack of funds once trapped hands and feet.
In the 1980s, former Soviet strategic bombers frequently carried out long-range patrol flights. At that time, Tu -95, Tu -22 and Tu -16 strategic bombers were mainly used to carry out global strategic patrol missions, and their patrol areas covered vast areas such as the Pacific Ocean, the Arctic Ocean, the Atlantic Ocean, the Indian Ocean and the Mediterranean Sea. After the disintegration of the Soviet Union, due to the economic depression and the reduction of military expenditure, the Russian army stopped its global strategic patrol activities in 1992.
Since the disintegration of the Soviet Union, the allocation for Russian military spending has been reduced year after year, and by 1999, the actual military expenditure was only $4.7 billion. Russian military personnel refer to this budget as the "death budget".
The funding problem has become the biggest bottleneck restricting Russian military reform and development. Due to the shortage of military expenditure, the Russian military’s equipment cost has been reduced again and again, and it can only repair the existing equipment and purchase a small amount of weapons, and the equipment situation has gone from bad to worse.
According to the statistics of the Russian Ministry of Defense at the end of 1999, the intact rate of aircraft and ships is only 50%, and the intact rate of helicopters and tanks is only 30%. Sergeyev, then Minister of National Defense, said frankly: "At least 30% of Russian weapons cannot be used on the battlefield."
Insufficient military spending has seriously affected the Russian military’s combat readiness and training activities. Due to the lack of fuel, planes lie prone at the airport, tanks are locked in the warehouse, and the training time of air force pilots is much lower than it should be, resulting in frequent flight accidents due to improper operation.
　　Russian troops rallied.
"Russian pilots have been on the ground for too long. It’s time for them to soar." President Putin said.
After Putin took office, he repeatedly said that he would increase military spending, so that the scale of the military budget should not be less than 3.5% of the gross national product. The improvement of Russian economy and the substantial increase of energy income have provided conditions for President Putin to fulfill his promise. In recent years, the Russian military budget has started to grow by leaps and bounds: from 411.5 billion rubles (US$ 1 is about 25.5 rubles) in 2004 to 820 billion rubles in 2007, the Russian military expenditure has increased by more than 20% every year.
The increasing military spending has made the Russian army frown slightly. With money, new weapons can be equipped. In 2006, Russia’s anti-ordering funds reached 236.7 billion rubles, an increase of 53.5 billion rubles compared with 2005. The Russian army greatly increased the procurement of advanced weapons and equipment such as high-precision weapons, efficient reconnaissance and radio electronic warfare complexes, and automated command systems. The "Baiyang -M" intercontinental ballistic missiles were deployed one after another, the first boat of the "God of the North Wind" class strategic nuclear submarine was launched, the new strategic missile "which can break through any anti-missile system" was successfully tested, and the S-400 air defense missile equipment unit, the strategic nuclear force of the Russian army and the combat readiness level of the air and space defense system were greatly improved.
The treatment of Russian soldiers is also improving. Since January 1, 2006, the salaries of Russian soldiers have increased by 15%. President Putin has also formulated the "15+15" plan for this purpose, stipulating that an additional 3 billion rubles will be allocated within two years to guarantee military housing.
With money, the equipment is no longer idle. The Russian army has increased the scale and quantity of military training, carried out long-range raids by strategic bombers, patrolled the ocean by naval formations, conducted missile tests by strategic missile units, and held joint military exercises with the armies of other countries from time to time.
Various reconnaissance activities of the Russian army resumed one after another. Zhikharev, deputy commander of Russian long-range aviation, said not long ago that Russian long-range aviation plans to conduct strategic patrol flights twice a week, covering the northeast Atlantic, Norwegian waters, the North Sea, the Sea of Japan and the area near the Arctic Circle. In fact, Russian bombers had carried out various reconnaissance flights many times before President Putin announced the resumption of strategic bomber patrols. According to reports, on August 8, two Tu -95MC bombers of the Russian Air Force went to Guam for strategic patrol and conducted reconnaissance and surveillance on US military bases and exercises.
Show "chest muscles" and "fists" to the west
Not long ago, a photo released by the media was quite eye-catching. In the photo, President Putin is fishing by the Yenisei River. The president didn’t wear a shirt, and the August sun shone on his strong chest muscles. An article on the website of The Times of England said, "Putin is showing his strength with bare arms." Indeed, President Putin showed not only hexapod muscles, but also clenched fists.
Take the global patrol of strategic bombers as an example. The Tu -160 and Tu -95 strategic bombers that perform tasks are all equipment of the last century. Although they are a little old, they are still quite easy to use. Tu -160 is an important means to destroy enemy deep targets. It can launch short-range attack missiles at subsonic low altitude, and can also carry out missile strikes and nuclear strikes at high altitude and supersonic speed. Tu -95 is equipped with advanced airborne electronic equipment, navigation system and new cruise missiles. At the same time, it is equipped with multifunctional navigation attack radar, optical aiming system, electronic jamming equipment and aerial refueling equipment, which has long-range strategic attack capability.
The west was also quite nervous about whether these bombers were cruising with live ammunition, and it was not until Russian military personnel officially said that the plane would fly with practice bombs that they breathed a sigh of relief.
On September 11th, the news that the Russian military successfully tested and exploded the most powerful conventional bomb in the world surprised the West again. It is reported that this super bomb, known as the "father of the bomb", contains 7.8 tons of new high explosive. Although the total amount of explosive is slightly less than that of the "mother of the bomb" of the US military, it is four times more powerful than its opponent because of the advanced formula, and the explosion radius reaches an astonishing 330 meters. From the TV screen, a huge crater appeared on the ground after the explosion of the "Father of Bombs", and the building near the test site was completely destroyed.
The Russian army frequently shows its "chest muscles" and "fists", which means more tit-for-tat with the West in addition to the recovery of military strength brought about by the enhanced economic strength. Taking Russia’s resumption of the global patrol of strategic bombers as an example, Colonel Alexander Drobyshevski, spokesman of the Russian Air Force, once said that Russia unilaterally stopped the long-range strategic patrol mission of strategic bombers to remote areas in 1992. However, other countries continue to carry out similar flights, which poses a certain threat to Russian national security.
For Russia, there are still many places where security is threatened. For example, despite Russia’s strong opposition and Russia’s initiative to propose alternatives, the United States insists on deploying anti-missile defense systems in the Czech Republic and Poland. Although the United States has repeatedly claimed that the deployment of anti-missile systems in Eastern Europe is aimed at countries such as Iran, its real intention should be known to everyone on earth. Since the United States can run to the door to deploy anti-missile systems, Russian strategic bombers can certainly fly out of the country to launch.
Although the west has a low-key response to the frequent "swords" of the Russian army, it has always been on high alert in secret. On September 6th, when the Russian-Tu -95 strategic bomber flew to the Atlantic Ocean to carry out strategic patrol mission, Britain dispatched four Tornado F-3 fighters and Norway dispatched two F-16 fighters to intercept it. In the future, Russian strategic bombers will cruise regularly, and it is not known whether there will be a misfire between the two sides.
When analyzing the reasons for the recent series of big moves by the Russian army, the British "Economist" magazine believes that the external reasons are secondary, and the main reason is that Putin and the Kremlin want to restore their inherent culture and rebuild Russia’s glory.
National strength is the foundation of military strength, and military strength is the display of national strength. From this perspective, the British "Economist" view is not unreasonable. (Author: Xiao Lan Editor: Zhao Ligen/Internship Editor: Gao Lili)

Editor: Cao Jin

Northern heavy industries’s confidence and determination (photo: Chu Dekun)

Northern heavy industries Shield Machine Assembly Workshop (Photo: Chu Dekun)

　　　　CCTV News (Reporter Chu Dekun reports from Shenyang): In the development history of China machinery industry, there are two enterprise names such as Lei Guaner: Shenyang Heavy Industry Group Corporation and Shenyang Mining Group Corporation. As the "mother machine" of China’s heavy machinery industry, it was once a symbolic enterprise of China’s machinery industry towards industrialization and a business card of Shenyang. In history, Shenyang, an old industrial base, has been famous for its many glories created by Shenzhong and Shenkuang.　

　　　　On the morning of December 16th, looking back on the five-year revitalization? The interview group of the network media in the northeast came to Tiexi District, Shenyang, and visited and interviewed northern heavy industries Group Co., Ltd., which was revitalized after the reorganization of Shenzhong and Shenkuang.

　　　　If it is said that entering the top 500 machinery companies in China and the top 500 machinery companies in the world is the embodiment of the comprehensive strength of enterprises, then having the manufacturing capacity of shield machines shows that northern heavy industries Group Company has already possessed the core elements of a world-class enterprise, and changed its past products. Big black and rough "image, realize gorgeous turn to become a" high-precision "product manufacturer of major equipment.

　　　　Shield machine is known as the most advanced large underground boring machine in the world, and it is a representative of national industrial level. When it comes to northern heavy industries, we can’t help but pay great attention to its core product shield machine. The independent research and development of shield machine is the highlight of major innovation of northern heavy industries Group. With the goal of building the world’s largest shield machine manufacturing base, northern heavy industries Group Company has made a series of optimization and integration on the existing resources of shield machines, forming a strong technological innovation capability.

　　　　The workers in the factory told the reporter such an example. On December 8th, the old factory of northern heavy industries Group reloaded the workshop, and the workers were actively assembling two hard rock roadheader machines with a diameter of 5.94m and two EPB shield machines with a diameter of 6.28m for Wuhan Metro. Adapting to the old factory is the reloading workshop of the new factory in northern heavy industries, which is located in Shenxi Industrial Corridor. Workers are debugging three shield machines for Shenzhen Metro and Shenyang Metro, ready for acceptance. It is very rare for an enterprise to assemble seven shield machines at the same time in China and even in the world.

　　　　At present, the financial crisis that originated in the United States will inevitably have a certain impact on northern heavy industries Group, which provides equipment for major projects such as mining, metallurgy, electric power and mining. According to preliminary statistics, the suspension of construction contracts has reached 1.9 billion. However, the decision-makers in northern heavy industries clearly realized and seized the business opportunities contained in the crisis. They took precautions and put forward that they should make full use of their own advantages in the crisis, create new business opportunities, open up new markets and turn the crisis into an opportunity for development.

　　　　At present, northern heavy industries Group not only designs and produces all three types of shield machines in the world, but also produces the largest diameter shield machine in the world. At present, the company has received a total of 37 orders for shield machines, with a total contract amount exceeding 3 billion yuan. Shield machine not only greatly enhances the corporate image of northern heavy industries, but also becomes the most important tool for enterprises to cope with the world financial crisis.

Editor: Wang Yilin

Musk suddenly sent a message from Weibo.

On June 9th, elon musk, CEO of Tesla, issued a document in Weibo, saying that Tesla will not launch a "redesigned" Model Y this year.

Musk also said that Tesla continues to upgrade existing vehicles through OTA and other means, and Tesla vehicles will be significantly improved in many aspects every six months.

Musk previously revealed in the earnings conference call that Tesla will continue to update the vehicle lineup and accelerate the launch of new models.

Tesla’s wave of price cuts in China

Not long ago, Tesla set off a wave of price cuts in China. On April 21st, Tesla China official website comprehensively lowered the prices of its various Model S, including Model Y, Model Y Long Life Edition, Model Y High Performance Edition, Model S, Model S PLAID Edition, Model X and Model X PLAID Edition, etc., with reductions ranging from several thousand to tens of thousands of RMB.

At the same time, Tesla’s preferential activities in the China market are also increasing. Tesla China officially announced on May 17th that it would launch 0 down payment /0 interest activities for Model 3 and Model Y, with two options available.

According to the activity plan, consumers can have two options when ordering the designated version of Model 3: First, the down payment is limited to 0, starting from 0 yuan, and the daily supply can be as low as 136 yuan; Second, the time limit is 0 interest, the down payment starts at 79,900 yuan, and the daily payment can be as low as 85 yuan. There are two schemes: 0 down payment and 0 interest in limited time when ordering the designated version of Model Y.

Previously, on April 24, Tesla officially announced that it would launch a "0 down payment" car purchase benefit for the designated versions of Model 3 and Model Y. At that time, according to the content of the activity, there was no zero interest plan for ordering Model 3. Earlier, on April 3rd, Tesla China announced that it would launch the "0 interest" phased car purchase preferential policy for the first time in view of the low-interest replacement policy for the Model 3/Y model, and order the latest Model 3/Y model, which can enjoy 0 interest for 3 years or ultra-low interest for 5 years at the longest.

In April, Tesla released its financial report for the first quarter of 2024. According to the financial report, Tesla’s revenue in the first quarter decreased by 9% year-on-year to $21.3 billion, which was lower than the market expectation of $22.3 billion. It was not only the first year-on-year decline in the past four years since the COVID-19 epidemic disrupted operations in the second quarter of 2020, but also the biggest decline since 2012, with a month-on-month decline of over 15% compared with $25.17 billion in the fourth quarter of last year, mainly due to the slowdown in global demand for electric vehicles.

Musk also revealed in the earnings conference call that Tesla will continue to update its vehicle lineup and accelerate the launch of new models. Some production plans originally scheduled for the second half of 2025 may be advanced to the beginning of 2025 or even the end of 2024, including cheaper models. The new model will use the next generation platform and the current platform technology, and will be able to use the production line of the current model. He also said that the delivery of electric vehicles in 2024 will be higher than last year, and the growth rate of energy storage business will be higher than that of electric vehicles.

Tesla Shanghai Energy Storage Super Factory started construction.

In addition, the Tesla Super Energy Storage Factory also has new developments. On May 23rd, the groundbreaking ceremony of Tesla Shanghai Energy Storage Super Factory was held in Lingang, Shanghai.

It is understood that Tesla Shanghai Energy Storage Super Factory is Tesla’s first energy storage super factory outside the United States, and the first order for its main product Megapack, a large electrochemical commercial energy storage system, in China was also signed by Lingang Group and Tesla on the same day.

Shanghai Energy Storage Super Factory will produce Megapack, a Tesla super-large electrochemical commercial energy storage system, which is expected to be put into production in the first quarter of 2025. It is estimated that the annual production capacity will reach 10,000 units and the energy storage scale will be nearly 40 GWh (1 GWh = 1,000 MWh).

At the groundbreaking ceremony, Zhu Xiaotong, senior vice president of Tesla, said that Tesla is committed to solving fundamental problems in the fields of travel and energy with subversive technologies, and forming an innovative technology complex with vertical integration of the entire industrial chain in the fields of electric vehicles, energy storage products, artificial intelligence and robots. As an important part of its diversification strategy, Tesla’s energy storage business is leading the development of the global energy storage market with its leading technology and innovative products. The start of the Shanghai Energy Storage Super Factory will further consolidate Tesla’s leading position in the field of energy storage and promote the progress and development of the global green energy industry.

Since 2015, Tesla has launched Powerwall, a household energy storage battery, and Megapack, a super-large electrochemical commercial energy storage system in the United States, which are aimed at the household energy storage market and the commercial and industrial energy storage market respectively. Tesla’s energy storage products are currently distributed in more than 65 countries and regions around the world. In 2023, the installed capacity was 14.7 GWh, and in the first quarter of 2024, the installed capacity reached a record 4.1 GWh. The gross profit of energy storage business increased by 140% year-on-year, making it one of Tesla’s fastest growing businesses.

Musk once said that the future of renewable energy depends on large-scale energy storage. Tesla Megapack energy storage system can support low-cost, high-density public utilities and commercial projects up to gigawatt-hours. Flexibility is also a major feature of Megapack energy storage system, which can be integrated with battery module, inverter and temperature system at any time to help the power grid run more stably and sustainably.

At present, Tesla Megapack energy storage system has helped the United States, Britain, Australia and other regions to develop new energy. For example, in Victoria, Australia, Victoria Big Battery is currently one of the largest renewable energy storage projects in the world. The completion of renewable energy power generation facilities and 212 Megapack units has provided sufficient backup power protection for the region.

Let’s have a deep understanding of two BYD pure electric vehicles: BYD e6 and Qin EV300, and how they break through the boundaries and bring innovative experience to the electric vehicle market.

BYD e6, a self-developed pure electric vehicle, is equipped with a new generation of lithium iron phosphate battery. Its energy density breaks through the traditional limit, reaching the level equivalent to ternary materials, and it also has cost advantages. The combination of the new battery system and the battery water cooling system ensures the efficient operation and stable performance of the vehicle. The price range of this electric car is between 248,600 and 369,800, which shows BYD’s unremitting pursuit of quality and performance.

As a pure electric upgraded version of BYD Qin, Qin EV300 was launched in 2016, and its maximum cruising range was increased to 300 kilometers. In appearance, simple lines are combined with fashion elements, especially the "Qin" logo and lightning rim, showing the sense of science and technology of new energy vehicles. In terms of power, Qin EV300 is equipped with 160kW permanent magnet synchronous motor, which provides excellent acceleration performance. The aluminum alloy tray design further optimizes the battery life and improves the handling and comfort.

Another model of BYD, BYD Song, is positioned as a compact SUV, which inherits BYD’s design concept, adopts a sporty X-shaped front face and a hidden column design, presenting a unique visual effect of floating roof. As a representative of domestic electric vehicles, BYD has won market recognition for its excellent performance and innovative technology.

To sum up, BYD pure electric vehicle shows us the powerful strength of domestic electric vehicles with its excellent performance, innovative design and sustainability. Choosing BYD means choosing a reliable and competitive brand of electric vehicles. I hope this information can help you better understand BYD pure electric vehicles, and let us look forward to more innovations and breakthroughs.

[car home Fuzhou Preferential Promotion Channel] At present, the price reduction preferential activities are being carried out in Fuzhou market, with the highest preferential amount reaching 45,000 yuan, and the lowest starting price has been reduced to 204,900 yuan. If you are interested in buying FAW-Volkswagen CC, you may wish to seize this opportunity and click "Check the car price" in the quotation form to strive for higher discounts.

FAW-Volkswagen CC is famous for its dynamic design at that time. The front part adopts a family-style banner air intake grille design, which is matched with a sharp headlight group to create a strong visual impact. The body lines are smooth and the whole body presents a sporty and elegant style. The rear part is mainly simple and layered design, which shows the unique charm of CC.

FAW-Volkswagen CC has a streamlined body design with length, width and height of 4865mm, 1870mm and 1459mm respectively, and a wheelbase of 2841mm, providing a spacious interior space. The side lines of the car are smooth, extending from the front face to the rear of the car, outlining an elegant body outline. Equipped with 18-inch wheels and 245/45 R18 tires, it shows the sporty style. The front and rear wheel tracks are 1586mm and 1572mm respectively, which ensures the stability and handling of the vehicle.

The interior design of FAW-Volkswagen CC fully demonstrates the integration of luxury and technology. The center console is equipped with a 9.2-inch touch screen, which supports the voice recognition control of multimedia system, navigation, telephone and air conditioner, and improves the convenience of driving. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, ensuring the comfort of drivers in various driving postures. In terms of seats, FAW-Volkswagen CC adopts leather /Alcantara mixed material, and the front seats provide heating function. The main and auxiliary seats can be adjusted back and forth, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), providing passengers with extremely high riding comfort. In addition, the car is equipped with multiple USB and Type-C interfaces to facilitate passengers to charge their mobile phones and other devices. The rear seats can be laid down in proportion, which increases the space flexibility of the luggage compartment.

FAW-Volkswagen CC is equipped with a 2.0T 186 horsepower L4 engine with a maximum power of 137kW and a maximum torque of 320N·m, which is matched with a 7-speed wet dual-clutch gearbox. This power combination provides a strong power output and a smooth shift experience for the vehicle.

The owner of car home spoke highly of FAW-Volkswagen CC. He thought that the appearance of the new car was very beautiful. From the front face, he felt that the car was very wide and low, very stylish, and the side was streamlined, especially the slip back at the back was particularly beautiful. He also mentioned that this wheel hub is also very beautiful, which is in special harmony with the car body. It is still the kind of gun gray, which looks particularly textured and needs to be replaced later. In addition, he also shared the interesting way to open the trunk, which was hidden in the logo, so that many friends couldn’t find it for the first time.

Editor | Yu ‘er Lake

Produced by Chaoqi. com "See the column"

With the acceleration of electrification in China’s automobile industry, the penetration rate of new energy passenger cars has increased year by year in recent years. In order to seize the opportunity of new energy market, many established car companies have launched new products of new energy vehicles, and deep blue car is one of them. Deep Blue Automobile, formerly known as Changan Deep Blue, is a new energy automobile brand launched by Changan Automobile in April 2022.

Backed by Changan Automobile, Deep Blue brand has performed well since it came out. Although it just turned one year old, the brand has already enjoyed the title of "New Energy Dark Horse" in the industry. However, the highlight of the dark blue brand came and went quickly, and soon received many complaints about quality problems. The operation of price increase and price reduction also caused many doubts, and the sales volume declined, and the brand development went downhill.

In March of this year, Changan Deep Blue officially changed its name to Deep Blue Automobile. It seems that there is a plan to operate the brand independently, which has once again sparked heated discussion. From the "new energy dark horse" to the dilemma that word-of-mouth and sales are frustrated now, I am afraid that the life of the dark blue car after self-reliance will be even worse. Nowadays, the new energy automobile industry is becoming more and more involved, and it will take time to give an answer to the future development of Deep Blue Automobile.

Prices rose first and then fell, and the public opinion storm was difficult to solve.

In recent years, the new energy automobile industry has developed rapidly, and there are many entrants. Different from other companies, Changan Automobile, as an old car company, always maintained a wait-and-see attitude. Until 2022, Changan Automobile, which had been dormant for several years, launched a brand new intelligent new energy car brand "Changan Deep Blue", and immediately launched the first production car product "Changan Deep Blue SL03".

The deep blue SL03, which had high hopes, made outstanding achievements at the beginning of listing. With the price-performance ratio advantage of only 160,000 yuan, this model quickly gained the favor of many consumers. Unfortunately, the good performance of Deep Blue SL03 was not maintained, and it soon fell into a public opinion storm due to frequent price adjustment.

At present, the price of raw materials for power batteries is rising, the cost of batteries for new energy vehicles is gradually increasing, and with the arrival of subsidies for new energy vehicles in China in 2023, the profit margin of low-priced new energy vehicle products is greatly reduced. To this end, in January, 2023, the official price of Deep Blue SL03 extended-range model and pure electric model was raised by 3,000 to 6,000 yuan.

The rising price makes Deep Blue SL03 lose its cost-effective advantage to some extent, which leads to the loss of some consumers. As a result, the sales volume of Deep Blue Automobile also fell by more than 30% after the price rose, and once became the only automobile brand in the new energy automobile market with a decline in sales volume in early 2023.

However, soon Tesla, Tucki, Wenjie and other new energy automobile brands launched a wave of new energy price reduction, and then more than 40 brands in China joined the price war of new energy vehicles. At that time, the situation of the dark blue car that had just risen in price became very embarrassing. In order not to be left behind by other brands, Deep Blue Automobile reduced its price again. In mid-March this year, it launched a 20,000-yuan car purchase package and a 22,000-yuan car purchase subsidy.

The magic operation of the official announcement of the price increase and then the price reduction of Deep Blue Auto has caused a lot of consumer dissatisfaction. Among them, the old owners of Deep Blue SL03, who bought deep blue automobile products at a high price and have not received any compensation, launched a large-scale questioning and spit, pointing out that Deep Blue automobile is treating consumers as "leeks". For a while, the deep blue car cut leeks, and a large number of old users took off the powder, and the brand reputation was greatly frustrated.

In fact, the operation that the price of deep blue car rises first and then falls not only makes the brand fall into a storm of public opinion, but also lays a lot of hidden worries for the subsequent development of the brand. Insiders pointed out that the official price reduction of Deep Blue Automobile can really attract consumers’ attention in a short time, but the unstable price will lead consumers to have a wait-and-see mentality, which will have a counterproductive effect on brand sales. At the same time, under the subsidy, the profit margin of the products of Deep Blue Auto has been compressed again, and the price war is still going on. The road of Deep Blue Auto will only be more difficult in the future.

For a new brand like Deep Blue Auto, which has just been established for one year, brand reputation is very important. The price rising first and then falling has caused a lot of public opinion, which has caused the decline of brand reputation. In the future, how to stabilize the brand image and maintain the brand reputation is a problem that Deep Blue Automobile should consider as soon as possible.

Quality complaints continue, product quality control is worrying.

The product quality of new energy automobile brands has always been a hot topic of widespread concern inside and outside the industry. Recently, due to the quality problems of its products, Deep Blue Auto was complained by new and old users on a large scale and embarked on the road of "black and red".

As of the beginning of June, the number of complaints about the term "Chang ‘an Deep Blue" on the platform of Black Cat Automobile has exceeded 300. Just two months after the brand was renamed, the cumulative number of complaints from Deep Blue Auto has reached 292, ranking first in the quarterly list of black cars on the black cat complaint platform.

Judging from the accounts of car owners on the complaint platform, the main problems of Deep Blue car are not only consumer dissatisfaction caused by frequent price adjustment, but also vehicle failures such as brake failure, steering failure and limited power, as well as driving experience problems such as seat pressure sensing failure, abnormal car body noise and seat bulging.

In March of this year, the owners of Deep Blue Automobile directly carried out collective rights protection against the main problems existing in Deep Blue Automobile, and the whole network published an article entitled "A Letter from the Owners of Changan Deep Blue SL03 to Changan Automobile". In this paper, the frequent problems of vehicle failures are discussed in detail, and it is pointed out that all kinds of failures of deep blue automobile have seriously affected the driving safety and driving experience of the owners, and there are certain safety hazards.

It can be seen that the quality problems of deep blue cars have a long history, which has led to the collapse of the trust of many consumers. At the same time, many car owners said that the hardware configuration of Deep Blue car was inconsistent with the official propaganda. The hardware configuration of Deep Blue SL03 model was reduced from "12G+128G" to "8G storage +64G flash memory", and the car battery was not the Contemporary Amperex Technology Co., Limited battery in the official propaganda. In terms of battery life, the official electric version of Deep Blue Automobile has a battery life of 515km, but actually it is only 420km, which is suspected of being a virtual standard.

What makes consumers even more chilling is that in the case of frequent product failures and inconsistent publicity, the after-sales service of Deep Blue Auto can’t keep up. On all platforms, complaints about "poor after-sales attitude", "unprofessional", "delay in delivery" and "deposit dispute" of Deep Blue Auto appear constantly.

In fact, behind frequent failures and constant complaints, the problem of poor quality control of deep blue automobile products has begun to surface. Nowadays, the competition in the new energy vehicle market is very fierce. Ensuring the quality of products and providing high-quality services has become the key to the competition among vehicle enterprises. If Deep Blue does not strengthen quality control management in time, I am afraid that the brand will gradually lose its ability to retain customers, and even affect the future value trend of the brand.

Sales have fallen sharply, and the challenge of brand name change is great.

At the beginning of June, Deep Blue Auto took the lead in releasing the May brand sales report. The data shows that in May, the cumulative sales volume of the deep blue SL03 model was 7021 units, down about 10% from the previous month. In fact, this is the fourth time that the sales of deep blue cars have declined month-on-month.

As a new energy automobile brand that Changan Automobile has been grinding for five years, the first model of Deep Blue Automobile was once called "the Pearl of Shangri-La Crown". In the early days, deep blue cars did achieve good sales. Not only did the order break through 10,000 within one hour of launch, but by the third quarter of 2022, its order volume had exceeded 40,000 vehicles. In December last year, the monthly sales volume of Deep Blue Auto remained at more than 10,000 vehicles.

However, due to the price increase and price reduction of brands and the outbreak of consumer collective rights protection events, the sales of Deep Blue Automobile have continued to decline since 2023. The data shows that in January this year, the monthly sales volume of Deep Blue Automobile was 6,137 vehicles, a decrease of 47.3% compared with 11,650 vehicles in December 2022. The monthly sales in February continued to decline, only 4,103 vehicles, down 33.1% from the previous month.

In March, after the introduction of price reduction subsidies by Deep Blue Automobile, brand sales picked up slightly, increasing to 85.68 million units. However, the sales growth brought by the price reduction is undoubtedly only a flash in the pan. From April to May, the sales of Deep Blue cars continued to decline. According to statistics, at present, the cumulative sales volume of Deep Blue has not exceeded 40,000, which is far from the "400,000 sales target" set at the beginning of the year.

The dark blue car, which has just turned one year old, seems to have shown signs of development fatigue. In response to this phenomenon, industry insiders said that the development trend of Deep Blue Automobile is mainly related to the competition in the new energy automobile industry.

On the one hand, the price war in the domestic new energy vehicle market is endless, and the participation of young deep blue cars in price reduction activities has greatly damaged the brand reputation. On the other hand, compared with joint ventures and industry leaders, the quality, driving experience and reputation of Deep Blue are slightly inferior, and it has not yet formed the core competitiveness of the market, so it is under great pressure to survive.

Surprisingly, when the brand was established less than a year ago, Deep Blue Automobile also changed the original "Changan Deep Blue" signboard and renamed the brand. Experts speculate that Deep Blue Automobile may plan to be spun off from Changan to become an independent automobile brand, or it may be related to the collapse of previous brand reputation. Generally speaking, the development trend of the renamed deep blue car is full of unknowns.

Glamour came out, but the succession was weak, and the market performance of Deep Blue Automobile was really unsatisfactory. The involution of the new energy vehicle market is still intensifying, and Deep Blue will face more challenges in the future.

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In any case, the new energy vehicle market is still a battleground for the automobile industry, with a large development space. We also believe that the dark blue car with a bright start has good development potential. However, at present, Deep Blue Auto is still facing problems such as constant public opinion turmoil, frequent quality problems, and continuous decline in sales, which is a great pressure.

As a new entrant in the new energy market, Deep Blue Automobile faces both challenges and opportunities. If you want to gain a foothold in the new energy car track, the young deep blue car will face a protracted war. I hope that Deep Blue Automobile can withstand the development pressure, realize the brand development vision as soon as possible, and bring more possibilities to China’s new energy automobile industry.