More and more stars are hugging Aauto Quicker. What do you want？
Author | Qin Xiaoxian
Following the arrival of Chen Kun, Zheng Shuang and Jay Chou, Aauto Quicker has once again accelerated the pace of pan-entertainment.
On September 22nd, Meng Mei Qi, Xuan Yi, Cheng Xiao and other stars appeared as "Chief Experience Officer of Aauto Quicker". At the same time, Aauto Quicker contracted the advertising space of subway stations in first-tier cities such as Beishangguang, which made a strong exposure for Aauto Quicker All-Star Online.
Aauto Quicker official blog also launched the "Hug My Love Bean" unlocking game, calling on fans to help their idols fight for the landmark big screen on the list. There are enough noodles, and fans are naturally willing to join in. They rushed to organize a group to brush the subway and made a special trip to the scene to punch in as a souvenir.
The pictures, texts and videos shared by fans have further promoted the wide spread of Aauto Quicker’s package station activities. While the onlookers are feeling that "Aauto Quicker can play", it is inevitable to think again: under the short video, all families are eager to try. Why do stars favor Aauto Quicker more and more and relay "hugs"?
I have a special liking for my heart, so what do I want?
Aauto Quicker, entering its ninth year, will have a more determined layout in 2020.On the basis of the original ecology, Aauto Quicker actively reinvents itself with younger content. Instead of following the topic or flow step by step, it hits the star’s "pain point": the desire to go out of the circle and get rid of stereotypes.
Hard Candy Jun has to say that this strategy is "Aauto Quicker".
Take back half of the entertainment circle
On September 3rd, Aauto Quicker carried out a brand-new brand upgrade.
The brand SLOGAN has changed from "seeing every life" to "embracing every life". Users change from bystanders to participants, and they are emotionally bound by interaction, so the humanistic value is self-evident.
Stars are the most sensitive barometer in Internet life. Therefore, we can see that the stars and Aauto Quicker are hugging each other more and more closely.
Lang Ping, Bo Huang, Jay Chou, Yuqi Zhang and other familiar faces appeared in the subway station booking activities. They have the characteristics of spokespersons, e-commerce spokespersons, chief experience officers and youth experience officers.
In fact, moving to Aauto Quicker has long been the regular operation strategy of the star team. After all, no one can refuse the exposure brought by over 300 million high-viscosity daily users. To embrace Aauto Quicker is to embrace nationalism. Aauto Quicker stars are not only growing in ranks, but also increasingly diversified in styles and types.
Jay Chou, Meng Mei Qi, Xuan Yi, Cheng Xiao and Times Youth League are idols of generations born in 1980s, 1990s and 00s, which also means distinct aesthetic tastes and idolize’s play. In Aauto Quicker, you can hum Zhou’s RAP to recall the past, learn to sing and dance with all-around idols, and accompany the youth men’s team to pursue their dreams with blood.Aauto Quicker provides a new window for idols to go out of the circle, and urges them to go further to the mass market of all ages.
Bo Huang, Shen Teng, Yuqi Zhang and Chen Kun are outstanding representatives of the actors. They have created classic images in TV and movies, and have a high public awareness. They release their creative passion through Aauto Quicker, a "new studio", and spread their personal charm in all directions. After Pan Changjiang, Peisi Chen and other old artists took root in Aauto Quicker, they circled a large number of young fans.
Besides singing, dancing, movies and TV shows, sports is also an important category for users in Aauto Quicker. The video of China women’s volleyball coach Lang Ping officially announcing his presence in Aauto Quicker has attracted more than 2 million praises, and the comment area is full of affectionate confession. Especially when they appeared on the subway advertisement screen, they attracted enthusiastic support from volleyball fans.
Through these actions, we can get a glimpse of the ecological panorama of Aauto Quicker stars. Powerful actors, popular fans, and athletes have entered the arena, attracting external fans to migrate, and a major entertainment town in Aauto Quicker has been completed.
The beginning of the story is excellent, but how will they write next?
Know well the pain points of stars
Media innovation has brought opportunities for stars to detonate their own values and even reshape the traffic pattern. After the popularity of short video and live broadcast, the star team sensitive to change began to race around in new media in new ways.
At the beginning, they temporarily removed their identity aura in a funny and stalked way, narrowing the distance with users and quickly completing traffic aggregation. However, due to the lack of supporting operation in the later stage, the stars in the live broadcast room and short video soon fell into the situation of imitation and embarrassing chat, which led to the serious loss of passers-by powder.
Nowadays, it is a big problem for a star to choose a platform. The operation of new media needs the time of the stars and the cost of the team, which means that the brokerage team should make a trade-off balance. In the field of short video, many people drift with the tide, but get lost in routines and algorithms, and stars are no exception.
Stars who want traffic have to keep following hot spots, and they will definitely lose their independent aesthetic and personality labels.
However, Aauto Quicker adheres to the position of universal benefit and the strategy of decentralization is firm, but it protects the more popular, more sincere and friendly development ecology.
Aauto Quicker shows more raw, rich and real fireworks. Poke the star’s Aauto Quicker at will, and the travel, funny, fashion … painting styles vary widely.
Stars don’t have to hide their personality or over-package, just unload the screen baggage and express themselves, and they can exchange their sincerity for the attention and companionship of users.After Shen Teng launched the Aauto Quicker, it gained more than 5.22 million fans by eating garlic, gouging dogs, selling stalls and other videos.But if everyone imitates him, it’s fantastic to think about it.
Multi-faceted exists not only among different individuals, but also in everyone. In the photos of the Aauto Quicker subway station, every star has a double-sided image. China women’s volleyball team members are not only champions, but also positive energy girls in life; Meng Mei Qi is not only an all-around idol, but also a beauty life home; Chen Kun is not only a powerful male god, but also an explorer of a better life …
However, Meng Mei Qi and Times Youth League are still "newcomers" in Aauto Quicker. Only when they continue to output content can users feel personal charm and achieve solid powder and new content. And Z.TAO, Yuqi Zhang and other predecessors just rely on their true selves to explode and suck powder, and squeeze into the highly competitive upper circle of Aauto Quicker.
At the beginning of the year, when Z.TAO, a teenager from honest and frank, participated in the brand activity of "Stars Really Play" in Aauto Quicker, he revealed several times that he was a single player in Tianxiu, and it was better to play games by teasing jiaozi. It is clearly love beans, but it has become our game friends in Aauto Quicker.
In fact, sharing games is Z.TAO’s Aauto Quicker normal. He plays games live from time to time and exchanges strategies and experiences with fans. Fresh meat idols have never been favored by straight men, but Z.TAO broke this stereotype by relying on Aauto Quicker and conquered thousands of game lovers. Especially after seeing him live with a swollen face and complaining in the middle of the night, the old irons are appreciate each other, turning powder in situ.
In a word, stars playing Aauto Quicker are returning to sharing itself. Without being bound by creative formulas, they can harvest their likes and pass on Aauto Quicker by being themselves. And all this, and this is the value of "embracing every kind of life".
Create together to embrace future users.
Stars regard short videos as a publicity channel, which is a re-exploration of high-viscosity private domain traffic. In the new star-making mode, they try to incite potential fans and detonate commercial value by relying on the "out-of-circle" ability of a wide range of short video platforms at the user level.
The special status of a star determines how high it can stand. The operation strategy after entering the market determines how long it can go. The user ecology and distribution mechanism of different platforms are all affecting the judgment of "who does the star need?" Therefore, how to choose depends on what the star’s "pain point" is.
It is not difficult to see that the desire to go out of the circle and not be bound by flat people is the consensus of the current stars.
Aauto Quicker’s product philosophy has always been decentralized and algorithm-centered. The popularity is the popularity of users clicking out one by one, and the number of fans is relatively low. The content has the meaning of "letting a hundred flowers blossom and a hundred schools of thought contend". Nowadays, after the brand upgrade, "embracing" instead of "seeing" means that the distance between stars and users is shortened and inclusiveness is enhanced, making it easier to brush out the sense of existence in each other’s world.
Bo Huang, Yuqi Zhang, Z.TAO, Zheng Shuang and other stars rely on the "hug-style" interaction, and the number of fans continues to soar.
During the epidemic, Aauto Quicker launched a fan letter collection activity, and Bo Huang’s account became a late-night radio station. He read messages thanking his parents, paying tribute to medical care and encouraging each other. The warmth continued to pass among users and brought strong emotional resonance.
And this kind of co-creation value is also reflected in the entertainment marketing of stars. After Jay Chou’s new song "Mojito" was launched, users in Aauto Quicker used it as a topic and combined their imaginations to produce a large number of new videos with different scenes and stories. This round of secondary creation led the works to quickly go out of the circle, from the fire in the station to the whole network.
As of press time, Aauto Quicker’s #Mojito# has nearly one million second-generation works under the tab, and the types and styles are varied. Many people who weren’t originally in idolize came to Jay Chou for a taste.
In today’s short video industry, copying and co-creation are divided into two parts. The former is a simple copy of the popular routine, focusing on overnight outbreaks. The imitators lack new ideas and are getting farther and farther away from people’s hearts. In fact, it is a consumptive creative idea. The latter pays attention to interactive fermentation and embraces in many ways to build an entertainment ecology, thus creating a bigger stage.
Therefore, more and more stars are hugging Aauto Quicker, which is a possibility of hugging.
Embrace your truer self, embrace more fun and out-of-the-box opportunities for co-creation, and embrace young users who will gradually become the mainstream of discourse in the future.
Aauto Quicker gives stars plenty of space, and welcomes all users except stars, giving themselves a chance to hug.
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