Titanium media note:This article is from WeChat WeChat official account Universe All Metaverse (ID: All Metaverse 001), written by Yuan Allen, and published by Titanium Media with authorization.

Are you afraid that your job will be replaced by AI? ChatGPT, a chat bot, has exploded social networks in recent days, and global technology giant Microsoft also plans to add 10 billion dollars to it. To what extent is his chat ability, can he really subvert the current artificial intelligence ecology? The following 49 ChatGPT usages may help you to open your cognition.

Yes, creativity, research and code work that we find difficult to replace in traditional cognition may be challenged by this upstart AI with 1.3 billion high-quality parameters. After the measured experience, the author thinks that ChatGPT has the ability to easily pass the Turing test (that is, people mistakenly think it is a conversation with a real person), and its answer is more detailed, convincing and continuous logical reasoning ability than siri, Xiao Bing and other mainstream conversation robots.

At the end of November 2022, the American head artificial intelligence research institute OpenAI released the latest generation of ChatGPT, which broke through one million users in just one week. According to UBS Group AG, ChatGPT has accumulated 100 million users in just two months, which is the fastest consumer Internet product in human history, breaking Tiktok9’s record of breaking 100 million users in nine months.

How does ChatGPT break the stereotype of "artificial mental retardation" of chat robots and create Wow moment for over 100 million users? What is the background and origin of OpenAI, and why it can overtake a number of information technology manufacturers and take the lead? This article will take you to draw a clear line and read ChatGPT and OpenAI in one article.

· ChatGPT：

It is an AI chat robot program developed by OpenAI, which is also often called artificial intelligence language model. This program is mainly based on the large-scale language model of GPT-3.5 architecture and reinforcement learning from human feedback (RLHF).

· GPT-3：

The full name is Generative Pre-trained Transformer-3, which was released in May 2020. It is the third generation natural regression language model developed by OpenAI and adopted by Microsoft in September 2020. GPT— 3 includes 175 billion parameters, which is the largest artificial intelligence model in history.

· GPT-3.5：

The natural regression language model completed in early 2022 includes the supervised learning version of the model text— davinci— 002 and reinforcement learning version text— davinci— 003。 ChatGPT is formed by fine-tuning a model in GPT-3.5 series.

· AIGC：

That is, artificial intelligence generates content, and artificial intelligence independently creates new content forms such as text, image, music, video and code based on training data and generation algorithm model. Acumen research predicts that the AIGC market will reach $110 billion in 2030.

Generative AI:

That is, Generative AI, a general term for AIGC overseas, allows artificial intelligence models to learn components or elements of artifacts from data through various machine learning, and then generates original and reassembled real artifacts (content, products, tasks). These artifacts refer to training data and are similar, but not copied.

· NLP：

Natural language processing technology is one of the core topics of artificial intelligence, which forms feedback by matching combined answers in the answer base through semantic document analysis.

Human feedback reinforcement learning:

Compensation learning with human feedback (rlhf) is used to optimize and adjust the output results of the model by manually scoring the results generated by the model.

Transformer model:

Proposed in 2017, it is a neural network model based on self-attention mechanism, which was originally used to complete translation tasks between different languages, including encoder and decoder, which are responsible for encoding the source language text and converting the encoded information into the target language text information respectively.

Large language model:

Large Language model(LLM) is an AI model that integrates various requirements and adapts to differentiated business scenarios. Through pre-training, I can gain the ability of generation, world knowledge and context learning. After fine-tuning the instructions, I have the ability of emergence. In some texts, I even have a level beyond human beings, which requires great computational support.

Small language model:

The dominant research direction before 2015 is generally used to deal with single or similar tasks, which requires much less data and training than the AI big model, but the overall expression ability is also far from that of human beings.

In essence, ChatGPT is an advanced AI model, which has a very rich range of application answers. This product belongs to the AIGC track, and the answer is generated in the form of text-text. It can also be used as a prompt word to be extended to generate more content, such as text-image, that is, AI painting.

Development history of OpenAI company

OpenAI is an American artificial intelligence research laboratory, which consists of a profit-making organization OpenAI LP and a parent company’s non-profit organization OpenAI Inc Its purpose is to deal with the potential risks brought by the development of artificial intelligence, open its patents and research results, promote and develop friendly artificial intelligence, and benefit mankind as a whole. OpenAI is the unicorn behind the AI model ChatGPT, GPT-3, DALL-E 2 and the AI dialogue product ChatGPT, with a recent valuation of 29 billion US dollars.

December 2015:

Elon Musk and Greg Brockman (former Stripe CTO, now Chairman & President), Sam Altman (former President of YC, now CEO) and Ilya Sutskever (Geoffery Hinton, father of neural network, now chief scientist) and others founded OpenAI in San Francisco. The start-up capital is as high as $1 billion, including the fundraising they have completed from friends and relatives, including Reid Hoffman, co-founder of Linkdin, Peter Thiel, co-founder of Paypal, Jessica Livingston (co-founder of YC), and even AWS, YC and Infosys.

In 2016:

OpenAI developed the first intelligent system, which defeated the professional players in the Dota2 game.

In 2017:

OpenAI released GPT-1, which is a language processing model with 117 million parameters based on the encoder Transformer.

February 2018:

Elon Musk resigned from OpenAI.

In 2018:

OpenAI has received a new batch of donations from individual investors, including game developer Gabe Newell, Skype founder Jaan Tallinn, and former American and Canadian Olympians Ashton Eaton and Brianne Theisen-Eaton.

In 2018:

OpenAI cooperated with Microsoft to launch AzureAIPlatform, which is a new project to make it easier for developers to build and deploy AI applications.

March 1, 2019:

OpenAI LP subsidiary was established for profit. In the same period, OpenAI officials announced the pre-seed round investment from ReidHoffman Charity Fund and Khosla Ventures at that time, and the amount was not disclosed.

July 2019:

Microsoft injected $1 billion into OpenAI. This strategic investment makes Microsoft Azure the "exclusive" cloud computing service provider of OpenAI.

In 2019:

OpenAI released GPT-2, which is a more powerful language processing model of GPT-1, with 1.5 billion parameters after the park. More tasks are added, and its data set and model parameters are expanded.

In 2020:

OpenAI released DALL-E, a creative AI system that can be described as an original image according to this book.

June 2020:

OpenAI released GPT-3, which is the strongest language processing model in the past, with parameters as high as 175 billion. Massive training has created a strong performance of GPT-3 in article writing and representative writing.

September 2020:

Microsoft obtained the exclusive license of GPT-3.

In 2021:

OpenAI launched an AI venture capital fund with a total amount of 100 million US dollars. The LP behind it includes Microsoft and other partners. OpenAI hopes to invest in industries where AI technology can have a transformative impact, especially in medical insurance, education, climate change and tools to improve productivity.

January 2022:

OpenAI received $250 million in Series A financing.

November 30, 2022:

OpenAI released ChatGPT, which attracted millions of users in a week. It can answer informative and open questions, and can also interact continuously according to the context, and can create fluent poems, novels and even code content.

In 2022:

OpenAI’s annual revenue is about 36 million US dollars, its expenditure exceeds 544 million US dollars, and its annual loss exceeds 500 million US dollars.

January 2023:

Microsoft announced that it will invest $10 billion in OpenAI with a valuation of $29 billion, and all its products will integrate ChatGPT across the board. In addition to the previously announced search engines Bing and Office, Microsoft will also integrate ChatGPT in the cloud computing platform Azure, and Azure’s OpenAI service will allow developers to access the AI model. Microsoft CEO Nadella said that every product of Microsoft will have the same AI capability and be completely transformed.

At the end of January 2023:

Just two months after its launch, ChatGPT has exceeded 100 million monthly users at the end of January 2023, making it the fastest growing consumer application in history.

At the end of January 2023:　

ChatGPT announced an important update: improved "authenticity" and "mathematical ability".

February 2023:

OpenAI launched ChatGPT Plus subscription service, which costs $20 per month, giving paying users priority in using the service during peak hours.

Why OpenAI has become the top three AI laboratories in the world today can be seen from the above development history.

1. Super founder:

OpenAI is an organization established by the global super technology giants, born with a golden spoon. Elon Musk’s aura needs no further explanation. Samuel Altamn, CEO of Elon Musk, is a genius who dropped out of school majoring in computer science at Stanford University. He is also the former president and current chairman of YC, a well-known American venture capital institution, and can be said to be an absolute man of the hour in Silicon Valley.

2. Banknote capacity:

Before Microsoft’s huge investment of 10 billion yuan came out in early 2003, OpenAI had completed several rounds of personal and institutional investment, and its accumulated financing amount exceeded 4 billion US dollars, and it only reached the A round. This is inseparable from the founder’s rich and profound investor relationship and the cutting-edge artificial intelligence model that OpenAI constantly outputs.

3. Top talents:

At present, OpenAI has 375 resident employees in California, most of whom are top talents in the fields of artificial intelligence and machine learning. These technicians earn as much as $200 million a year.

It took more than two months, and ChatGPT has been fully circled around the world. What is the value of such an artificial intelligence chat robot that is responsive but not completely accurate?

1. The efficiency of the writing profession has doubled:

ChatGPT’s core competence lies in text output, including high-quality logic, examples and discussions, which has an impact on all office white-collar worker that need text output. It is foreseeable that the creators of AIGC that can be flexibly used in the future will have stronger productivity and workplace competitiveness, and it is unknown how many text jobs will be replaced by artificial intelligence like ChatGPT. Take Buzzfeed, an American news aggregation website, as an example. Recently, it announced that it would lay off 12% of its staff and introduce ChatGPT to create, and its share price soared by 300%.

2. The efficiency of code development doubled:

At present, ChatGPT has shown strong programming ability, even can output complete app programming, and has made some achievements in debugging. Programmers can use ChatGPT to build infrastructure, and on this basis, ChatGPT can optimize the code or manually optimize the code by constantly prompting new requirements.

3. Customer service, NPC, virtual employees’ soul upgrade:

At present, a large number of online customer service actually call fixed answers from a fixed question-and-answer library, which lacks flexibility and extensibility. chatgpt’s emergent ability can greatly improve the service ability of artificial intelligence customer service and optimize customer experience.

4. Provide cost reduction paradigm for AIGC research and development:

ChatGPT has accumulated massive pre-training model based on OpenAI, and achieved better product output effect with tens of billions of selected data far lower than that of the third generation model, which also highlights the importance of data quality and accurate RLHF, leading machine learning to shift from stacking data to optimizing data quality.

5. Open a corner of the next generation search engine:

Google CEO has sounded a red alert inside Google in the face of the phenomenal performance of ChatGPT. After all, ChatGPT has demonstrated a more efficient ability to answer questions in some fields than traditional search engines, and it is not excluded that ChatGPT will unlock the Internet search ability to supplement its answers in the future. This ability can be said to be a fundamental threat to Google’s foothold.

In 2022, "AIGC" took over the baton of "Metauniverse" and "Web3" and became a hot keyword in science and technology circles and venture capital circles, and ChatGPT can be said to be the first truly "AI killer application".

Venture capital giant Sequoia predicts that in the future, there will be different killer applications in the fields of text, code, images, speeches, videos and even 3D content. By then, the production and lifestyle of human beings will be reshaped:

Therefore, our best countermeasure should be to actively learn and embrace these new AI tools and do a good job of "man-machine collaboration" in order to have a foothold in the next era.

At present, there are many kinds of calcium tablets on the market, but the quality is mixed. Some unscrupulous merchants even produce and sell counterfeit calcium tablets for profit. The brands of regular manufacturers are printed on the surface of these calcium tablets, but the actual calcium content is seriously insufficient.

If we buy fake calcium tablets, we will not only spend a lot of money, but also fail to achieve the effect of supplementing calcium. Therefore, how to choose calcium is very important.

Today, let’s talk about calcium tablets and teach you how to quickly distinguish between "likui jy" and "Gui Li" in calcium tablets.

Types of calcium tablets

If you want to learn to distinguish between true and false calcium tablets, you must first know calcium tablets and understand their classification.

At present, calcium tablets sold in the market are mainly divided into inorganic calcium and organic calcium.

Inorganic acid calcium: high calcium content, but low solubility, which is irritating to the stomach. People with weak gastrointestinal function may have symptoms such as gastrointestinal discomfort after taking it, resulting in low calcium absorption rate, which in turn affects the effect of calcium supplementation.

Calcium organic acid: Different from calcium inorganic acid, calcium organic acid has low calcium content, but good water solubility and is easily absorbed by human stomach.

In recent years, the third generation of organic calcium tablets has appeared, and the common products are amino acid chelated calcium, calcium glycinate, calcium L- threonate and so on. Amino acid chelated calcium not only has the advantage of high calcium content, but also does not depend on the dissociation of gastric acid and has high absorption rate, so it is an ideal calcium tablet at present [1].

How to distinguish true and false calcium tablets

Then, in the face of a dazzling array of calcium tablets, how should we identify their authenticity?

Generally speaking, you can use the following three tricks.

Check the approval number

First of all, when we buy calcium tablets, we must pay attention to the approval number on its outer packaging. Regular drug packaging will clearly show: Chinese medicine quasi-word H (or Z, S, J, B)+8 digits.

If there is no logo printed on the outer packaging, it must be a fake and shoddy product, and you can report it to the industrial and commercial bureau or the consumer association in time.

Online inquiry and verification

If you still feel uneasy after purchasing the calcium tablets approved by National Medicine, you can log in to the National Medical Products Administration database for inquiry. Enter the letters and 8 digits of the drug name or the Chinese medicine standard, and you can check whether its manufacturer, specifications and packaging information are consistent with the purchased calcium tablets.

If the purchased calcium tablets are inconsistent with the results found on the Internet or the relevant information cannot be found, it means that the purchased calcium tablets are counterfeit products.

Small experiment to distinguish true from false

In addition to the above two methods, if you buy calcium tablets with calcium carbonate as the main calcium source, you can put a few calcium tablets into an empty cup, and then add some vinegar to it to see if it can produce a lot of bubbles.

If there are few bubbles in the cup, or there are no bubbles at all, it can be concluded that it is a fake calcium tablet made of starch.

Small coup of scientific calcium supplement in daily life

Calcium tablets are good, but don’t blindly supplement calcium. Because different people have different requirements for the dosage form and quantity of calcium, and the absorption and utilization ability of calcium is also different.

For example, for pregnant women, perimenopausal period and other special groups, it is necessary to increase calcium intake scientifically and reasonably under the guidance of doctors. If you blindly supplement calcium, it may cause excessive calcium supplementation and cause harm to your body.

In addition to taking calcium supplements, you can also supplement calcium through diet and exercise in daily life. Specifically, we can start from the following five aspects.

Food tonic is better than medicine tonic.

Usually, you can eat more calcium-rich foods such as milk, cheese, soybeans, tofu, eggs, shrimp, fish, crab, kelp, seaweed, fungus, sesame and hawthorn.

Pay attention to calcium supplementation time

It is most appropriate to take calcium tablets within 1 ~ 2 hours after meals. It is not advisable to drink strong tea, coffee and alcohol before and after taking calcium tablets, otherwise it will accelerate the loss of calcium. In addition, calcium supplementation before going to bed at night is also beneficial to calcium absorption.

Avoid high-fat diet.

High-fat foods easily react with calcium to produce insoluble calcium soap, which affects the absorption of calcium.

Eat less vegetables with high oxalic acid content

Water bamboo, bamboo shoots, spinach and amaranth can form insoluble calcium oxalate with calcium, thus affecting the absorption of calcium. Therefore, people with calcium deficiency should try to avoid eating the above vegetables when supplementing calcium.

Appropriate participation in outdoor activities

Proper outdoor activities can make people get enough sunlight, so that 7- deoxycholesterol in the skin can be activated by ultraviolet rays and then converted into vitamin D3, which promotes the absorption and utilization of calcium.

In daily life, we should not only have the ability of discerning calcium tablets and distinguishing "likui jy" and "Gui Li" in calcium, but also have the knowledge of scientific calcium supplementation, so as to supplement calcium effectively and reasonably and make our bodies healthier.

Source: Health China

Editor: Zhang Yueyang

Editor: lin li and Zhang Yueyang

1. Gao Zhidan was elected President of the International Wushu Federation.

On November 16th, Gao Zhidan, director of the State Sports General Administration and president of the Chinese Olympic Committee, was elected as the new president of the International Wushu Federation at the 16th Congress of the International Wushu Federation held in Fort Worth, Texas, USA.

After his election, Gao Zhidan said at the congress that martial arts originated in China and belonged to the world. The rich cultural connotations contained in Wushu complement each other with Olympic values, and are highly compatible with the initiative of building a community of human destiny. The new Executive Committee of the International Wushu Federation will continue to strengthen the international popularization and promotion of Wushu, and make greater contributions to promoting the development of the Olympic Movement, enhancing exchanges and mutual learning among civilizations, building an open and inclusive world and building a community of human destiny.

2. The National Tai Ji Chuan Open Finals and the third anniversary exhibition of Tai Ji Chuan’s inclusion in the world intangible cultural heritage were held in Feima Watertown, Jiangyin, Wuxi, Jiangsu Province.

On December 17th, the opening ceremony of the 2023 National Tai Ji Chuan Open Finals and the third anniversary of Tai Ji Chuan’s inclusion in the world intangible cultural heritage were held in Feima Watertown, Jiangyin, Wuxi, Jiangsu. Liu Guoyong, deputy director of the State Sports General Administration and member of the party group, attended.

The National Tai Ji Chuan Open is a brand event of the National Fitness Tai Ji Chuan Health Project series. This year’s Open was launched on the National Fitness Day on August 8. From August to November, four competitions were held in Xi ‘an, Shaanxi, Chongqing, Shangqiu, Henan and Qian ‘an, Hebei.

3. Eleven members of the China Wushu Team in the Asian Games won 11 gold medals and became the biggest winner.

On September 28th, the Wushu competition of Hangzhou Asian Games came to an end in Xiaoshan Guali Cultural and Sports Center. China Wushu Team sent 11 players to compete in 11 events in this Asian Games, winning 11 gold medals and becoming the biggest winner.

Fourth, the 16th World Wushu Championship China topped the list with 15 gold medals.

On November 20th, the 16th World Wushu Championships was held in Fort Worth, Texas, USA. China won 15 gold medals, ranking first in the medal list. The Vietnamese team ranked second and third with 5 gold, 3 silver and 3 bronze, and the China Macau team ranked second and third with 5 gold, 2 silver and 4 bronze. China, Hong Kong, Singapore and Malaysia are separated by four to six.

5. The 12th Chinese Wushu Association was successfully changed.

On March 17th, the 12th General Meeting of Chinese Wushu Association was held in Zhuozhou, Hebei. The meeting produced a new leadership of the Chinese Wushu Association. Chen Entang was elected chairman of Chinese Wushu Association, Yang Zhanqi, Chen Chong, Wang Liangyu, Tian Su Hui, Zhou Jianping, Hu Chunquan and Zhao Xijin were elected vice-chairmen, and Chen Chong served as secretary-general.

Six, China Wushu team tour in the United States caused a sensation.

In late November, after the 16th World Wushu Championship, the China Wushu Team toured in Houston and San Francisco, causing a sensation, displaying China’s excellent traditional sports culture, strengthening cultural exchanges and blending between China and the United States, and enhancing the understanding and friendship between the Chinese and American peoples.

Seven, "Competitive Wushu Routine Action Library" was launched in Shenzhen.

On July 16th, the "Action Library of Competitive Wushu Routine" (hereinafter referred to as "Action Library") was launched in Shenzhen. The Action Library includes a series of books and videos, which are divided into 10 sub-libraries: Changquan, Knife, Stick, Sword, Gun, Nanquan, Nandao, Nangun, Tai Ji Chuan and Taiji Sword, and systematically summarizes the classic actions of Changquan, Nanquan and Tai Ji Chuan.

Eight, Wushu Sanda intelligent protective gear was officially launched in the national competition for the first time.

On August 10th, 2023, the "Kangbit Cup" National Wushu Sanda Championship opened in the Gymnasium of Zaozhuang Culture and Sports Center. This competition is the first time that Wushu Sanda intelligent protective gear has been used in a formal national competition since its development, which is of great significance to promoting the reform and innovation of new rules and creating a fair and just competition environment.

The 9th World Traditional Wushu Championship was held in Emei Mountain, Sichuan.

On August 28th, the 9th World Traditional Wushu Championship with the theme of "Huiding Emei Martial World" came to an end in Emei Mountain, Sichuan, and 6649 people from 53 countries and regions signed up for the competition, with a record scale.

Ten, Boston UFC292 Zhang Weili successfully defended the women’s grass weight gold belt.

On August 20th, Beijing time, UFC292 started in Boston, USA. After five rounds of fighting, Zhang Weili of China defeated Amanda Lemos of Brazil 288∶21 with absolute advantage, and successfully defended the women’s lawn weight gold belt.

1905 movie network news 　The animated film co-directed by Wolfgang Lauenstein and Christoph Lauenstein, the best animated short film award-winning directors of the 62nd Academy Awards, will officially land in the national cinema on November 15th. On November 14th, the official released the ultimate notice and poster, and Qi Xin, a lively cute pet, worked together to solve the case, and an adventure with wisdom and courage was about to begin.

The ultimate material is released heavily.　

Meng chong gathers high energy to solve crimes

The latest ultimate poster is set in the fields and blue sky of vast expanse. Four members of the guard dog, orange cat, rooster and zebra appear in unison. They look nervous and exciting after their "high-altitude adventure". A different adventure in the countryside is about to start!

　Four agents flying on the road

At the same time, the official also released an ultimate preview today. The perfect combination of relaxed and happy picture style and interlocking detective stories can be said to have hung the audience’s appetite. In the preview, Meng Chong’s babies were involved in a serial theft. With a sense of justice, they decided to find out the real murderer by their own strength and let the town return to peace. The orange cat who likes detective stories, the watchdog who yearns for freedom, the zebra who dreams of becoming a circus star, and the rooster who is keen on meditation, what kind of sparks will four cute pets with different personalities collide in the process of solving crimes? Just wait until November 15 th to go to the cinema to find out.

Masterpiece adaptation Oscar blessing　

The educational adventure animation should not be missed.

As the only family adventure detective animated film in the same period, this work can be described as a big deal. Its story is adapted from The Musician in Bremen, a world famous novel "Grimm’s Fairy Tales", featuring animal friends with full images, and explaining the true meaning of courage, justice and dreams to the audience. Movies have rich educational significance and are the best choice for parents to take their children to watch movies in mid-November.

Two "agents" shared important information.

Besides, "Meng Chong Secret Service" was also produced by Wolfgang Lauenstein and Christoph Lauenstein, the directors of the best animated short film at the 62nd Academy Awards, and its excellent sound and painting quality is trustworthy. It can be predicted that "Meng Chong Special Agents" is undoubtedly an entertaining and colorful animated film for family fun.

Marnie’s luggage was scattered all over the floor.

In the previous primary school, parents’ and teachers’ cinemas, audiences of all ages gave high comments on the film. The primary school students kept laughing in the movie theater, and the children all said, "I like the detective orange cat too much!" It’s so cute! " "I also want to be a detective after reading it!" "These little animals are so brave, and I hope to start an adventure like them!"

Elvis Presley, the watchdog guarding the yard

Teachers and parents also praised the film: "The plot is very smooth and positive, which is very suitable for children to watch!" "After all, it is adapted from a famous book and has a good story foundation. It is very suitable for children to watch and properly educate and entertain movies!" Even many parents expressed their love for the film after watching it: "I originally wanted to bring my children to watch it, but I didn’t realize that I could watch it so happily!" The picture is beautiful and the story is interesting. I like it very much! " "People like us who have pets at home have no resistance to such movies! So cute! The story is also quite meaningful. Both adults and children can gain happiness in this movie! "

The host prepared dessert for Marnie.

This family adventure detective animated film will be released nationwide on November 15th, so please don’t miss it.

Author | Qin Xiaoxian

Following the arrival of Chen Kun, Zheng Shuang and Jay Chou, Aauto Quicker has once again accelerated the pace of pan-entertainment.

On September 22nd, Meng Mei Qi, Xuan Yi, Cheng Xiao and other stars appeared as "Chief Experience Officer of Aauto Quicker". At the same time, Aauto Quicker contracted the advertising space of subway stations in first-tier cities such as Beishangguang, which made a strong exposure for Aauto Quicker All-Star Online.

Aauto Quicker official blog also launched the "Hug My Love Bean" unlocking game, calling on fans to help their idols fight for the landmark big screen on the list. There are enough noodles, and fans are naturally willing to join in. They rushed to organize a group to brush the subway and made a special trip to the scene to punch in as a souvenir.

The pictures, texts and videos shared by fans have further promoted the wide spread of Aauto Quicker’s package station activities. While the onlookers are feeling that "Aauto Quicker can play", it is inevitable to think again: under the short video, all families are eager to try. Why do stars favor Aauto Quicker more and more and relay "hugs"?

I have a special liking for my heart, so what do I want?

Aauto Quicker, entering its ninth year, will have a more determined layout in 2020.On the basis of the original ecology, Aauto Quicker actively reinvents itself with younger content. Instead of following the topic or flow step by step, it hits the star’s "pain point": the desire to go out of the circle and get rid of stereotypes.

Hard Candy Jun has to say that this strategy is "Aauto Quicker".

Take back half of the entertainment circle

On September 3rd, Aauto Quicker carried out a brand-new brand upgrade.

The brand SLOGAN has changed from "seeing every life" to "embracing every life". Users change from bystanders to participants, and they are emotionally bound by interaction, so the humanistic value is self-evident.

Stars are the most sensitive barometer in Internet life. Therefore, we can see that the stars and Aauto Quicker are hugging each other more and more closely.

Lang Ping, Bo Huang, Jay Chou, Yuqi Zhang and other familiar faces appeared in the subway station booking activities. They have the characteristics of spokespersons, e-commerce spokespersons, chief experience officers and youth experience officers.

In fact, moving to Aauto Quicker has long been the regular operation strategy of the star team. After all, no one can refuse the exposure brought by over 300 million high-viscosity daily users. To embrace Aauto Quicker is to embrace nationalism. Aauto Quicker stars are not only growing in ranks, but also increasingly diversified in styles and types.

Jay Chou, Meng Mei Qi, Xuan Yi, Cheng Xiao and Times Youth League are idols of generations born in 1980s, 1990s and 00s, which also means distinct aesthetic tastes and idolize’s play. In Aauto Quicker, you can hum Zhou’s RAP to recall the past, learn to sing and dance with all-around idols, and accompany the youth men’s team to pursue their dreams with blood.Aauto Quicker provides a new window for idols to go out of the circle, and urges them to go further to the mass market of all ages.

Bo Huang, Shen Teng, Yuqi Zhang and Chen Kun are outstanding representatives of the actors. They have created classic images in TV and movies, and have a high public awareness. They release their creative passion through Aauto Quicker, a "new studio", and spread their personal charm in all directions. After Pan Changjiang, Peisi Chen and other old artists took root in Aauto Quicker, they circled a large number of young fans.

Besides singing, dancing, movies and TV shows, sports is also an important category for users in Aauto Quicker. The video of China women’s volleyball coach Lang Ping officially announcing his presence in Aauto Quicker has attracted more than 2 million praises, and the comment area is full of affectionate confession. Especially when they appeared on the subway advertisement screen, they attracted enthusiastic support from volleyball fans.

Through these actions, we can get a glimpse of the ecological panorama of Aauto Quicker stars. Powerful actors, popular fans, and athletes have entered the arena, attracting external fans to migrate, and a major entertainment town in Aauto Quicker has been completed.

The beginning of the story is excellent, but how will they write next?

Know well the pain points of stars

Media innovation has brought opportunities for stars to detonate their own values and even reshape the traffic pattern. After the popularity of short video and live broadcast, the star team sensitive to change began to race around in new media in new ways.

At the beginning, they temporarily removed their identity aura in a funny and stalked way, narrowing the distance with users and quickly completing traffic aggregation. However, due to the lack of supporting operation in the later stage, the stars in the live broadcast room and short video soon fell into the situation of imitation and embarrassing chat, which led to the serious loss of passers-by powder.

Nowadays, it is a big problem for a star to choose a platform. The operation of new media needs the time of the stars and the cost of the team, which means that the brokerage team should make a trade-off balance. In the field of short video, many people drift with the tide, but get lost in routines and algorithms, and stars are no exception.

Stars who want traffic have to keep following hot spots, and they will definitely lose their independent aesthetic and personality labels.

However, Aauto Quicker adheres to the position of universal benefit and the strategy of decentralization is firm, but it protects the more popular, more sincere and friendly development ecology.

Aauto Quicker shows more raw, rich and real fireworks. Poke the star’s Aauto Quicker at will, and the travel, funny, fashion … painting styles vary widely.

Stars don’t have to hide their personality or over-package, just unload the screen baggage and express themselves, and they can exchange their sincerity for the attention and companionship of users.After Shen Teng launched the Aauto Quicker, it gained more than 5.22 million fans by eating garlic, gouging dogs, selling stalls and other videos.But if everyone imitates him, it’s fantastic to think about it.

Multi-faceted exists not only among different individuals, but also in everyone. In the photos of the Aauto Quicker subway station, every star has a double-sided image. China women’s volleyball team members are not only champions, but also positive energy girls in life; Meng Mei Qi is not only an all-around idol, but also a beauty life home; Chen Kun is not only a powerful male god, but also an explorer of a better life …

However, Meng Mei Qi and Times Youth League are still "newcomers" in Aauto Quicker. Only when they continue to output content can users feel personal charm and achieve solid powder and new content. And Z.TAO, Yuqi Zhang and other predecessors just rely on their true selves to explode and suck powder, and squeeze into the highly competitive upper circle of Aauto Quicker.

At the beginning of the year, when Z.TAO, a teenager from honest and frank, participated in the brand activity of "Stars Really Play" in Aauto Quicker, he revealed several times that he was a single player in Tianxiu, and it was better to play games by teasing jiaozi. It is clearly love beans, but it has become our game friends in Aauto Quicker.

In fact, sharing games is Z.TAO’s Aauto Quicker normal. He plays games live from time to time and exchanges strategies and experiences with fans. Fresh meat idols have never been favored by straight men, but Z.TAO broke this stereotype by relying on Aauto Quicker and conquered thousands of game lovers. Especially after seeing him live with a swollen face and complaining in the middle of the night, the old irons are appreciate each other, turning powder in situ.

In a word, stars playing Aauto Quicker are returning to sharing itself. Without being bound by creative formulas, they can harvest their likes and pass on Aauto Quicker by being themselves. And all this, and this is the value of "embracing every kind of life".

Create together to embrace future users.

Stars regard short videos as a publicity channel, which is a re-exploration of high-viscosity private domain traffic. In the new star-making mode, they try to incite potential fans and detonate commercial value by relying on the "out-of-circle" ability of a wide range of short video platforms at the user level.

The special status of a star determines how high it can stand. The operation strategy after entering the market determines how long it can go. The user ecology and distribution mechanism of different platforms are all affecting the judgment of "who does the star need?" Therefore, how to choose depends on what the star’s "pain point" is.

It is not difficult to see that the desire to go out of the circle and not be bound by flat people is the consensus of the current stars.

Aauto Quicker’s product philosophy has always been decentralized and algorithm-centered. The popularity is the popularity of users clicking out one by one, and the number of fans is relatively low. The content has the meaning of "letting a hundred flowers blossom and a hundred schools of thought contend". Nowadays, after the brand upgrade, "embracing" instead of "seeing" means that the distance between stars and users is shortened and inclusiveness is enhanced, making it easier to brush out the sense of existence in each other’s world.

Bo Huang, Yuqi Zhang, Z.TAO, Zheng Shuang and other stars rely on the "hug-style" interaction, and the number of fans continues to soar.

During the epidemic, Aauto Quicker launched a fan letter collection activity, and Bo Huang’s account became a late-night radio station. He read messages thanking his parents, paying tribute to medical care and encouraging each other. The warmth continued to pass among users and brought strong emotional resonance.

And this kind of co-creation value is also reflected in the entertainment marketing of stars. After Jay Chou’s new song "Mojito" was launched, users in Aauto Quicker used it as a topic and combined their imaginations to produce a large number of new videos with different scenes and stories. This round of secondary creation led the works to quickly go out of the circle, from the fire in the station to the whole network.

As of press time, Aauto Quicker’s #Mojito# has nearly one million second-generation works under the tab, and the types and styles are varied. Many people who weren’t originally in idolize came to Jay Chou for a taste.

In today’s short video industry, copying and co-creation are divided into two parts. The former is a simple copy of the popular routine, focusing on overnight outbreaks. The imitators lack new ideas and are getting farther and farther away from people’s hearts. In fact, it is a consumptive creative idea. The latter pays attention to interactive fermentation and embraces in many ways to build an entertainment ecology, thus creating a bigger stage.

Therefore, more and more stars are hugging Aauto Quicker, which is a possibility of hugging.

Embrace your truer self, embrace more fun and out-of-the-box opportunities for co-creation, and embrace young users who will gradually become the mainstream of discourse in the future.

Aauto Quicker gives stars plenty of space, and welcomes all users except stars, giving themselves a chance to hug.

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Video: Run, Brothers 4 The third trailer: 7 people and guests change into handsome uniforms and transform into running men’s "security team"

If the World Princess War of "Running Brothers" last week contributed a string of pink bubbles to everyone, the new issue of "Running Brothers" will be broadcast on Zhejiang Satellite TV at 21:10 pm on April 29 (Friday), which is flashing with powerful high-tech light. And the joining of Lin Gengxin and Ella, two friends of the "Running Men Group", has further upgraded the tacit understanding and brain burn of this issue, and the laughter has continued.

Enter the Blueberry Video to watch the full video of the fourth season of "Run, Brother" > >

In the trailer released this week, the running men’s group collectively changed into security uniforms and gathered handsomely. Interestingly, this episode recorded in Xiamen is said to have encountered "the coldest day in Xiamen". In such a bit of teasing weather, the running men’s group actually received an even more teasing rule: the mysterious man announced that among the nine running men’s security agents, there were "whiteboard agents" who did not know the rules of the game, and only by finding the whiteboard agents could they have a chance to win the game. It is also this setting that made all the running men look different, "speculating on each other", and one after another incarnated as "scheming boys and girls" to open the detective mode, teaching people to look forward to it.

Adorable Lin Renewal, Wit Ella Complementary Airborne

Running Man’s version of Friends? Brain-burning detective film!

As old friends of the Running Man Group, it was not the first time that Lin Xinxin and Ella were in the same frame as "Running Brothers", and the two who joined again naturally integrated into the Running Man family from the moment they appeared, and they interacted frequently.

No, everyone’s friendship boat had just set sail, and everyone was in a "crisis" because of a key clue "160" from the program team. Does 160 refer to height or weight? Everyone began to guess. Who was the one who was outright broke the key number? And who was the one on the friendship boat who was lying down and shot? All of this will be revealed in this Friday’s show. In addition to height and weight, Zheng Kai, who retained his bald look because of filming, was still ridiculed by everyone. After everyone changed their security clothes, Deng Chao laughed and called Zheng Kai’s hairstylist "the most suitable for security".

Why did Angelababy and Wang Zulan show the expression of being scared to death? With their identities in doubt, anyone could be a whiteboard. They had deep brotherly feelings, and their expressions were habitual.

Psychological competition, black technology reappearance rivers and lakes

Chen He hugged the dinosaur egg and sang "Love to fight will win" and laughed until he cried

Playing with "special identity" is a magic weapon that stimulates the IQ of the running men’s group in the game. The more understanding and tacit understanding between brothers, the more difficult the psychological confrontation of the hidden identity game will be. A casual word, an action, or even an expression can be seen through by the brothers. This time without the perspective of God, can you see through the truth? To say that the highlight of this issue is worth looking forward to, there is still a high-tech "singing verification" link. According to the game settings, the running men’s group needs to sing "Love to Win" to the machine in order to clear the level, but everyone does not know the exact rules of the game at all, and there is a mess and a lot of laughs. Is it going to be out of tune? Or is there a secret trick? Why doesn’t the machine cooperate? Everyone in the running men’s group was confused and fell into a confusion. But this classic Fujian song has aroused everyone’s desire to perform. Everyone set up the stage together and contributed a unique "Running Man Edition Love Fight Will Win" single cycle.

Chen He, a native of Fujian, first sang a song with a dinosaur egg in his arms, and also used "Hu Jianhua" to generously "black" his hometown. Then, he pulled Ella, who also had no language pressure, to a two-person cooperation version. In the end, Ella was a professional singer, and Ella actually sang this inspirational song like a love song. And Deng Chao, who has repeatedly shown his musical strength in "Running Brothers", served as a mentor, and his strength taught Angelababy, who does not speak Hokkien, to sing this song. Everyone is singing, upright roe deer deer and Lu Han, but everyone is concerned about "whether there is an object". As for the reason, it is also impossible to laugh or cry? At 21:10 this Friday night, Zhejiang Satellite TV’s "Running Brothers" is too late for spoilers. Get on the bus!

　　Xinhua News Agency, Beijing, February 22-The Ministry of Ecology and Environment publicly announced on February 22 that from February 20 to 21, Minister of Ecology and Environment Huang Runqiu went to Pingdingshan City and Xuchang City, Henan Province to carry out surprise inspections on key industries such as coking, steel and glass, and found that enterprises generally violated laws and regulations, such as abnormal operation of pollution control facilities, excessive discharge, emergency measures to reduce emissions in heavy polluted weather, falsification of production accounts, falsification of online monitoring and manual monitoring data.

　　Since the end of 2022, there has been a long-term and extensive heavy pollution weather in southern Henan Province, and severe and serious pollution weather has continued to appear in many areas. Since February 2023, the Ministry of Ecology and Environment has continuously sent a working group to carry out supervision and assistance for the prevention and control of air pollution in winter in Henan Province.

　　According to the report of the Ministry of Ecology and Environment, Huang Runqiu led the supervision and assistance group to carry out surprise inspections on seven enterprises successively, and learned more about the implementation of the air pollution prevention law and the implementation of emergency emission reduction measures for heavily polluted weather. The inspection found that there were many illegal and illegal problems in enterprises, such as abnormal operation of pollution control facilities, excessive discharge, emergency measures to reduce pollution, falsification of production accounts, falsification of online monitoring and manual monitoring data, involving Ruzhou Tianrui Coal Coking Co., Ltd. and Henan Pingmei Shenma Jingbao Chemical Technology Co., Ltd.

　　Huang Runqiu said that it is necessary to adhere to the problem orientation, dare to touch the real thing, and resolutely investigate and deal with environmental violations according to law with a "zero tolerance" attitude, especially the collusion between enterprises and third-party monitoring companies, forgery and tampering with monitoring data, which are serious in nature and have a bad impact, and violate the criminal law. We must resolutely crack down and give full play to the warning role. Enterprises should effectively shoulder the main responsibility of air pollution control, strengthen the operation and management of pollution control facilities, and ensure that pollutants meet the discharge standards. Local ecological and environmental departments should earnestly fulfill their regulatory responsibilities, strengthen supervision and law enforcement, further improve their ability to identify and discover problems, especially deep-seated problems such as fabricating data and forging data, conscientiously carry out investigation and evidence collection of enterprises involved in environmental violations, and do a good job in the second half of the rectification.

　　On the 7th, the Press Office of the State Council released a white paper entitled "China Action against COVID-19 Epidemic". The full text of the white paper is about 37,000 words, which truly records the arduous course of fighting the epidemic in China. The white paper includes preface, text and conclusion. The text is divided into four parts, namely, the arduous course of China’s fight against the epidemic, the coordinated operation of the two battlefields of prevention, control and treatment, the cohesion of the powerful forces to fight the epidemic, and the joint construction of a human health community.

　　Five stages

　　The white paper divides China’s anti-epidemic process into five stages:

　　The first stage: responding to sudden epidemic immediately, from December 27, 2019 to January 19, 2020;

　　The second stage: initially curbing the spread of the epidemic, from January 20 to February 20;

　　The third stage: the number of new cases in China gradually decreased to single digits, from February 21 to March 17;

　　The fourth stage: the decisive results of the Wuhan Defence War and the Hubei Defence War were achieved, from March 18 to April 28;

　　The fifth stage: the national epidemic prevention and control has entered normalization, since April 29.

　　Scientific prevention and control

　　By 24: 00 on May 31, 2020, 31 provinces, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps had reported a total of 83,017 confirmed cases, 78,307 cured cases and 4,634 deaths.The cure rate was 94.3% and the death rate was 5.6%.

　　Control the source of infection

　　Focusing on the "four categories of people" such as confirmed patients, suspected patients, fever patients and close contacts of confirmed patients, we will implement the prevention and control policies of "early detection, early reporting, early isolation and early treatment" and "all receivables should be collected, all treatments should be cured, all inspections should be carried out, and all intervals should be separated" to minimize the infection rate.

　　Full implementation of temperature screening in various places, 2-hour online direct reporting, 12-hour feedback of test results, and on-site epidemiological investigation within 24 hours.As of May 31st, more than 740,000 close contacts have been tracked and managed nationwide.

　　For key groups, key places and key units, 15 prevention and control technical plans and 6 psychological counseling work plans were issued, and 50 prevention and control technical guides were refined.

　　Update the diagnosis and treatment plan

　　COVID-19’s diagnosis and treatment plan (7th edition), severe and critical case diagnosis and treatment plan (3rd edition), light and common management standard (2nd edition), plasma treatment plan for convalescent patients, and rehabilitation treatment plan for major dysfunction of discharged patients in COVID-19 (1st edition) have been compiled and revised successively.At present, the 7th edition of the diagnosis and treatment plan has been used for reference by many countries.

　　Implement free treatment

　　As of May 31st, the national finance at all levels has allocated 162.4 billion yuan for epidemic prevention and control.

　　As of May 31st, there were 58,000 settled inpatients nationwide, with a total medical expense of 1.35 billion yuan, and the per capita medical expense of confirmed patients was about 23,000 yuan. Among them, the per capita treatment cost of critically ill patients exceeds 150,000 yuan, and the treatment cost of some critically ill patients is hundreds of thousands or even millions of yuan, all of which are borne by the state.

　　Scientific research emergency tackling key problems

　　Focusing on the five main directions of clinical treatment and drug, vaccine research and development, detection technology and products, virus etiology and epidemiology, and animal model construction, 83 emergency research projects were deployed and launched.

　　According to inactivated vaccine, recombinant protein vaccine, attenuated influenza virus vector vaccine, adenovirus vector vaccine, nucleic acid vaccine and other five technical routes to carry out vaccine research and development.

　　At present, four inactivated vaccines and one adenovirus vector vaccine have been approved for clinical trials, and the overall research and development progress is the same as that of foreign countries, and some technical routes are in the international leading position.

　　Organize scientific research teams to carry out scientific traceability research.

　　National anti-epidemic

　　Medical treatment support

　　From January 24th to March 8th, 346 national medical teams, 42,600 medical personnel and more than 900 public health personnel were mobilized to help Hubei.

　　19 provinces supported 16 cities in Hubei Province except Wuhan City with counterpart support and guaranteed cities by provinces, and concentrated high-quality medical resources to support Hubei Province and Wuhan City.

　　The People’s Liberation Army sent more than 4,000 medical personnel to support Hubei, and undertook the medical treatment tasks of three medical institutions, including Vulcan Mountain Hospital. The Air Force dispatched transport planes to deliver medical supplies urgently.

　　Mobilize 40,000 builders and thousands of machinery and equipment from all over the country, and build the Volcano Hospital with 1,000 beds in just 10 days and the Thunder God Mountain hospital with 1,600 beds in only 12 days.

　　To strengthen clinical blood supply, 10 provinces provided free support to 45,000 units of red blood cells, 1,762 therapeutic doses of platelets and 1.37 million milliliters of fresh frozen plasma (excluding convalescent plasma) in Hubei Province.

　　Medical material support

　　Medical material supply has been improved by leaps and bounds from "shortage" to "tight balance", "dynamic balance" and "dynamic full supply".At the beginning of February, the daily output of medical non-N95 masks and medical N95 masks was 5.86 million and 130,000 respectively, and by the end of April, it exceeded 200 million and 5 million respectively. Smooth the supply chain and logistics channels, establish a joint guarantee and supply cooperation mechanism, and continuously transport national support materials to key areas for epidemic prevention and control.

　　Living material security

　　From January 27th to March 19th, 928,800 tons of epidemic prevention materials and living materials, and 1.487 million tons of production materials such as coal and fuel oil were transported to Hubei by railway, highway, water transport, civil aviation and postal express delivery, and the energy supply of coal, electricity, oil, gas and heat was sufficient.

　　Mobilize social forces

　　4 million community workers fought in 650,000 urban and rural communities across the country. As of May 31, there were 8.81 million registered volunteers participating in epidemic prevention and control, more than 460,000 volunteer service projects, and more than 290 million hours of volunteer service were recorded.

　　As of May 31st, about 38.93 billion yuan and 990 million pieces of materials have been donated by the society, and about 32.83 billion yuan and 940 million pieces of materials have been donated.

　　Protection of overseas China citizens

　　Embassies and consulates abroad have introduced knowledge of epidemic prevention through various channels, distributed more than one million copies of "health kits" to international students, and assisted China citizens who have real difficulties overseas to return home in an orderly manner.

　　Build a healthy community of human health.

　　As of May 31, China has sent 29 medical expert groups to 27 countries, and has provided or is providing anti-epidemic assistance to 150 countries and 4 international organizations.; Instruct foreign aid medical teams stationed in 56 countries for a long time to assist the host countries to carry out epidemic prevention and control work; Local governments, enterprises, non-governmental organizations and individuals have donated anti-epidemic materials to more than 150 countries, regions and international organizations through various channels.

　　From March 1 to May 31, China exported epidemic prevention materials to 200 countries and regions, including 70.6 billion masks, 340 million protective suits, 115 million goggles, 96,700 ventilators, 225 million test kits and 40.29 million infrared thermometers. The export scale showed an obvious growth trend, which strongly supported the epidemic prevention and control in relevant countries.

　　Producer Li Zhe

　　Editor-in-Chief Wang Xingdong

　　Cartography Pan Yang

　　Editor Shu Peng

　　Proofreading Gao Shaozhuo

Cause analysis of palm oil price decline

Recently, the price of palm oil futures market has dropped significantly, which has aroused widespread concern. Palm oil is one of the most important vegetable oils in the world, and its price fluctuation not only affects the interests of producers and consumers, but also has a far-reaching impact on the global oil market. The following are several key factors leading to the decline in palm oil prices.

1. Changes in supply and demand

The relationship between supply and demand is the core factor that affects the price of any commodity. Recently, palm oil production has increased, especially in major producing countries such as Malaysia and Indonesia. Due to suitable climatic conditions, palm oil production has greatly increased. At the same time, the slowdown in global economic growth has led to slower-than-expected demand growth, especially in major consumer countries such as China and India. The imbalance between supply and demand directly led to the decline in palm oil prices.

2. Competition for substitutes has intensified.

Palm oil faces competition from other vegetable oils in the fields of food processing and biofuels, such as soybean oil and rapeseed oil. With the technological progress and cost reduction, the market share of these substitutes has gradually increased, reducing the market demand for palm oil, thus lowering the price of palm oil.

3. The impact of international trade policy

Changes in international trade policies will also have an impact on palm oil prices. For example, some countries may impose restrictions or impose high tariffs on palm oil imports, which not only reduces the export volume of palm oil, but also affects the market demand expectation of palm oil, leading to a decline in prices.

4. Energy price fluctuation

The application of palm oil in the field of biofuels makes its price closely related to the energy market. When the price of crude oil falls, the competitiveness of biofuels weakens, which in turn affects the demand and price of palm oil. The recent fluctuation in the international crude oil market is also an important factor leading to the decline in palm oil prices.

5. Investor sentiment and market expectations

Investor sentiment and market expectations have an important impact on futures prices. When the market generally expects palm oil prices to fall, investors may sell their positions, further aggravating the price decline. In addition, the increase in global economic uncertainty may also lead to an increase in investor risk aversion and reduce investment in risky assets such as palm oil futures.

To sum up, the decline in palm oil prices is the result of many factors. Understanding these factors will help investors and market participants to better grasp the market dynamics and make more reasonable investment decisions.

From the beginning of last year to the present, the automotive industry has launched several rounds of price wars, with various forces competing against each other. In particular, the competition in the new energy vehicle market is the most intense. Everyone is willing to participate in the internal roll-up at huge losses to grab the alluring cake of new energy vehicles.

At present, the new energy vehicle market has formed a three-strong pattern. One is that BYD and Tesla, which have a first-mover advantage, have jumped to the top two; the other is the new forces represented by Ideal, Q Jie, NIO, Zero Run, Xiaopeng, etc., which are increasingly growing into the backbone of new energy; the third is the new energy brands hatched by traditional leading independent car companies, which are also called "the second generation" in the industry, such as Lantu, Extreme Krypton, Ai’an, Extreme Fox, Zhiji, Avita, etc.

It is worth mentioning that the car brands under several central enterprises have been dubbed the "national team" of new energy, such as Lantu and Avita. The reason why the industry has high hopes for it is because the industry has always advocated long-term doctrine, and the new energy "national team" has grown up relying on the accumulation of decades of Chinese automobile industry, which can support its long-term and stable development on the new energy track.

Some time ago, we were fortunate to have an in-depth exchange with Li Boxiao, assistant general manager of Lantu Automotive Sales and Service Co., Ltd., to see what feelings and experiences this new energy "national team" sample company has in the fierce competition in the auto market? And for the next challenge, how will Lantu Automotive deal with it?

Year-on-year growth doubled, and Lantu accelerated its run

A few days before the start of this interview, Lantu Automobile ushered in a critical moment in the history of the brand, that is, its fourth birthday. Recall that when Lantu Automobile was first born, the new energy vehicle penetration rate was only 5.8%, on the eve of the outbreak, and now it has exceeded 50%. It can be seen that Lantu has caught up with the rapid growth of new energy in the past four years.

From January to July, Lantu delivered a total of 36,391 vehicles, an increase of 97% year-on-year, and monthly sales achieved "three consecutive increases". In early April, the 100,000 new energy vehicles produced by Lantu rolled off the assembly line, accelerating on the new track of new energy development.

Not only did sales increase sharply year-on-year, Li Boxiao bluntly said that in the first half of the year, Lantu Automotive’s pace in terms of technology, products and marketing was very fast, and it also gained a lot.

For example, during the ******* International Auto Show, it held the "2024 Lantu Automotive ****** Technical Communication Conference", which showcased the latest generation ** Lanhai power system, a new generation ** amber batteries, 5C super fast charging and the next generation ** AI algorithm intelligent cockpit.

At the product level, the 318 was officially launched in mid-June. It has the longest pure electric battery life of a hybrid SUV, showing good competitiveness and providing users with a variety of choices. And Lantu Automobile has entered European Union countries such as Italy and Spain in the first half of the year, and continues to expand its overseas territory.

In terms of cross-circle linkage, Lantu Auto combined with the hotspot of Wuhan’s "cherry blossom season" and joined hands with Wuhan Cultural Tourism to create a "cherry blossom viewing car" for chasing light PHEV. With the help of Lantu’s contract with Huawei, a joint topic was created to strengthen Lantu’s high-end, technology, intelligent and other brand labels. With Weibo as the main communication position, it communicated with automotive circles, technology and new energy bloggers, and carried out cross-circle communication on the Spring Festival Gala on Lantu.

At the same time, Lantu Automobile continues to carry out new media platform content mining and deep planting, carry out special project operations, build a communication matrix, achieve wide coverage of the media circle, full-dimensional content communication, and form a key breakthrough in the cross-border field of science and technology circle.

However, there are also areas for improvement in Lantu Auto in the first half of the year. As Li Boxiao said, it is necessary to continue to improve the brand power and marketing capabilities, including but not limited to the breadth and depth of the content of the pan-life scene, the tracking of marketing hotspots and the creation of circle scenes, as well as the application of AI models.

Strengthen product innovation and strengthen the technological moat

Regarding the hot topic in the industry of involution, Li Boxiao said that in the era of involution, Lantu Auto’s response lies in continuously strengthening product and technological innovation, continuously exploring and making breakthroughs, developing and expanding new productivity, and striving to find new growth points in the highly competitive market environment, as well as enhancing its own competitive advantage.

In terms of new product launches, according to the rhythm of launching one car a year, Lantu will launch a fourth car this year, a mid-sized SUV – and the product matrix will be further strengthened. Lantu Zhiyin adopts the world’s most efficient 800V high-efficiency electric drive system and 5C battery overcharging technology, bringing the longest range of 901km in the same class. Lantu Zhiyin is also equipped with a new generation of intelligent cockpit and high-end intelligent driving auxiliary features, allowing users to enjoy a more convenient and comfortable driving experience.

In addition, Li Boxiao mentioned that Lantu Automotive will continue to break through many key core technologies, solidify its technological moat, and ensure rapid product iteration and innovation.

It is reported that LANTU has developed the first native intelligent electric architecture ESSA architecture in China, created the most leading "software-defined car" electronic and electrical "Tianyuan architecture" in China, and developed the industry’s first "Lanhai Power" intelligent multi-mode hybrid technology based on pure electric platform. The 800V silicon carbide platform, 5C super fast charging, and next-generation AI algorithm intelligent cockpit carried on LANTU Zhiyin ensure that LANTU continues to run ahead in the second half of the intelligent competition.

Technically, in addition to adhering to full-stack self-research, Landmap is also actively seeking to cooperate with industry-leading enterprises to achieve complementary advantages. This year, Landmap teamed up with Huawei for in-depth cooperation in the field of intelligent cockpit and intelligent driving. Huawei’s latest ADS 3.0 intelligent driving system will empower Landmap.

Only by staying upright can we be surprising and unswervingly build a brand

What caused heated discussions at the same time as the involution, as well as the current marketing environment with great changes in style, is intuitively reflected in the fact that many car company executives have personally come out to grab traffic, which is a phenomenon that has never occurred before.

In this regard, Li Boxiao believes that the rapid rise of new energy vehicles has triggered a huge change in marketing methods. As long as there is enough traffic, it is possible to bring a certain amount of sales, which shows us the huge role of traffic in marketing. The top of automotive marketing has also gradually shifted from celebrities to car company leaders and entrepreneurs, becoming a new focus for everyone.

However, he believes that traffic can indeed bring sales in the short term, but the quality of products and services may not be guaranteed. Therefore, the sales effect brought by traffic is destined to be not the norm, and its durability has yet to be tested. And what can really stand the test of time depends on the power of the brand, which represents attitude, values, product strength, service, user experience and word of mouth.

Based on this, Li Boxiao said that Lantu Auto will unswervingly build its brand, provide consumers with better products and services, and maintain integrity in marketing. At the same time, it also strives to achieve surprises and attract traffic attention in order to obtain better sales performance. At the same time, give full play to the communication value of brand hot events, and will jointly plan and create sound points with IP, strengthen planning and tracking, strengthen topic hype, and plan communication topics for new car launches to create high attention.

At the content level, Lantu Auto will actively create and disseminate more diverse life scenes, plant grass content, deeply explore technical advantages, and infect the circle of people with high-quality content. At the same time, summarize cross-border experience, and use marketing hotspots to form high exposure to improve conversion rate.

Aiming to become a "navigator" to meet the diverse needs of the world

According to the data of the China Automobile Association, from January to July, the export volume of new energy vehicles in our country reached 708,000, an increase of 11.4% year-on-year. This data highlights the leading position of China’s new energy vehicles in the global market, and new energy vehicles have become a new business card for China to go global.

In the face of this historic opportunity, Li Boxiao bluntly stated that Lantu aspires to become the "of the new era". It has landed in Italy and Spain in April and May respectively, and released the Let’s VOYAH "Gonglan Map" overseas strategy at the Beijing Auto Show in April this year, establishing the core goal of "6655" – by 2030, it will be deployed on six continents in the world, enter 60 countries around the world, and have built a total of 500 sales and service outlets. Overseas sales have exceeded 500,000 vehicles.

According to the strategic plan of Let’s VOYAH’s "Common Landscape Map" going overseas, in the second half of this year, Landscape will plan to enter Portugal, Belgium, Germany, Sweden and other European countries, as well as Poland, Greece and other countries to jointly build the "Belt and Road Initiative", and also actively explore the Middle East, South America, and South East Asia markets.

It is worth mentioning that, based on different market needs, Lantu proposed the product strategy of Made in China and Made for world "global car + regional optimization" to meet the diverse needs of the global market. Lantu will release the fourth new model – Lantu’s bosom friend, which is also Lantu’s first global model. Lanhai Power, which has a variety of power modes such as pure electric, range extension, and plug-in, will also meet the diverse needs of global users and lead the global green travel.

In the future, Landmap will continue to give full play to the advantages of the industrial chain, effectively integrate resources, and jointly establish a sustainable win-win ecosystem. Landmap will build a European operation center to conduct multi-dimensional operations around sales, service, and user ecology; carry out global channel layout and localized business model development, promote overseas business integration into the local industrial chain and value chain, and provide global users with a more efficient and consistent service experience.

[Conclusion] Last year, Lantu handed over an unexpected report card, with annual sales of 50,552 vehicles, an increase of 160% year-on-year. It became one of the few car companies to achieve the annual sales target. In the case of discounted sales of the vast majority of car companies, Lantu highlights the stability of the "national team". Judging from its achievements in the first half of the year and its every move in the future, Lantu is moving towards its own goals. In the case of the industry’s long-term approach, Lantu will undoubtedly become the backbone of the new energy vehicle market.