BLACKMORES AoJiabao appeared in the first Expo: the ends of the earth, good companions.
May 10th, 2021, Haikou, Hainan—On May 7th, the first China International Consumer Goods Expo (hereinafter referred to as "Consumer Expo") opened in Hainan International Convention and Exhibition Center. BLACKMORES AoJiabao, Australia’s leading natural nutrition company, participated in the exhibition with the theme of "Endless ends of the earth, good companions", focusing on five health dimensions: exercise, stress relief, comprehensive health of women, comprehensive health of men and pregnancy conditioning, aiming at children, students, middle-aged and silver-haired people and other age groups, and conveying a scientific and healthy lifestyle to the public.
Enjoy the blue sea and blue sky, inherit the natural initial heart
The concept of pursuing nature is rooted in brand culture, and BLACKMORES Aojiabao has also incorporated this concept into this booth design. Inspired by Australia’s Gold Coast and China’s "Tianya Haijiao", BLACKMORES Aojiabao has created an immersive experience space with blue sea, blue sky and coconut trees in the high-end food and health care products exhibition area. "Tianya Haijiao" is a landmark scenic spot in Hainan, symbolizing eternal companionship. BLACKMORES Aojiabao hopes to be a healthy companion of China people.
For 89 years, BLACKMORES Aojiabao has always been adhering to the original intention of natural therapy, and has long been committed to combining traditional herbs and minerals with modern complementary medicine and empirical science. In this Expo, BLACKMORES Aojiabao also brought the first show of a new high-end natural nutrition series-"Little Bud" specially made for China Baby, including: natural algae DHA for infants, special algae DHA for primary school students, rare lactoferrin tablets for children and vitamin D3 drops for infants and young children, so as to fully meet the high-quality nutritional needs of China Baby and care for the natural and healthy growth of "Little Bud".
As a promoter of healthy living and sustainable development, BLACKMORES Aojiabao also released the "BLACKMORES X Hainan Expo" environmental protection canvas bag and other healthy lifestyle peripheral products jointly with the mascot of the Expo "Yuanxiao". Exhibitors can get limited edition joint souvenirs through live interaction, protect nature with BLACKMORES AoJiabao and help green and healthy development.
Meet the Expo to expand new opportunities together.
BLACKMORES AoJiabao and Hainan became attached to the "Hainan Free Trade Port Promotion Conference" in 2019. BLACKMORES AoJiabao signed a memorandum of understanding on cooperation with Hainan International Economic Development Bureau (IEDB) at the meeting. Since then, BLACKMORES Aojiabao executives have visited Hainan twice, and under the active organization of the Economic Development Bureau, they have established close ties with relevant government departments and retail distribution partners in Hainan. BLACKMORES AoJiabao’s retail market in Hainan Free Trade Port is also in full swing with the strong support of the government and business partners.
BLACKMORES AoJiabao always regards China as one of the important strategic markets. At present, China has become BLACKMORES AoJiabao’s largest overseas market. At the invitation of Hainan provincial government, BLACKMORES Aojiabao went to the Expo to explore new development opportunities hand in hand with many parties from production, learning and research. BLACKMORES will, as always, be based on abundant scientific research, efficiently transform market demand, lead the positive development of dietary supplements industry, realize business growth and meet the growing demand for high-quality life of China people, and help realize the vision of "Healthy China 2030".
"Covid-19 swept the world in 2020, but BLACKMORES AoJiabao rose against the trend-our sales in China in the second half of the fiscal year increased by 25% year-on-year, which reflected the strong growth momentum and bright prospects of the China market and gave us great confidence and expectation," said Ms. Liu Jiacheng, general manager of BLACKMORES Aojiabao in China. "Last year, we set up the China Innovation Center and welcomed 33 new colleagues to join us. In the future, we will continue to increase the China market and expand BLACKMORES Aojiabao’s business scale and investment scale in China. “
Draw a blueprint for health with eight partners
This Expo provides a window for global consumer brands to display, communicate and cooperate. During the Expo, BLACKMORES Aojiabao signed strategic cooperation agreements with Haifa Control Aloha, Koala Haibao and other parties to jointly explore the innovative path of one-stop service for offshore shopping and make quality life within reach.
BLACKMORES Aojiabao is committed to bringing healthy products to consumers, and at the same time, it actively promotes the dissemination of health knowledge, enhances the public’s health literacy, and brings a scientific lifestyle to more consumers in China. BLACKMORES Aojiabao directly talks to consumers and listens to the voices of consumers in China with the help of the platform of Consumer Expo, so as to further convey the scientific and healthy life concept.
In order to better advocate a healthy lifestyle, BLACKMORES Aojiabao Research Institute and Tsinghua University International Communication Research Center have jointly published the Green Paper on Women’s Health in China, the Green Paper on Women’s Mental Health in China and the Green Paper on Women’s Immune Health in China for three consecutive years. BLACKMORES AoJiabao hopes to appeal to the whole society to pay attention to the physical and mental state of women in the workplace, and bring scientific health concept to more families in China through the majority of women in the workplace as "family health CEOs".
About BLACKMORES aojiabao
BLACKMORES Aojiabao is Australia’s leading natural nutrition company, which is committed to providing consumers with safe and high-quality dietary supplements, infant milk powder, skin care products and health consulting services. Since its establishment in 1932, BLACKMORES AoJiabao has developed its business to 17 overseas markets, including New Zealand, Malaysia, Singapore, Thailand, South Korea, Japan, Indonesia and China, with more than 1,000 employees.
BLACKMORES AoJiabao entered the China market in 2012, and established a wholly-owned company in Beijing in 2013 and a subsidiary in China (Shanghai) Pilot Free Trade Zone in 2014. At present, BLACKMORES Aojiabao provides high-quality health products to consumers in China through cross-border electronic commerce and general trade in more than 20 certified e-commerce platforms including Tmall International, JD.COM and Koala Haibao, and offline stores such as Watsons.
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