Notice of the General Office of the State Council on Forwarding Several Opinions of the National Development and Reform Commission on Promoting the Complementary Level of Life Service Industry and Improving People’s Quality of Life
Guo ban Han [2021] No.103
People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:
The National Development and Reform Commission’s "Several Opinions on Promoting the Complementary Level of Life Service Industry and Improving People’s Quality of Life" has been approved by the State Council and is hereby forwarded to you. Please implement it carefully.
the General Office of the State Council
October 13th, 2021
(This piece is publicly released)
Some opinions on promoting the life service industry to make up for the shortcomings and improve people’s quality of life
National Development and Reform Commission
In recent years, China’s life service industry has flourished, which has played an important role in optimizing the economic structure, expanding domestic demand, promoting residents’ employment and ensuring the improvement of people’s livelihood. However, there are also problems such as insufficient effective supply, insufficient convenience and sharing, low quality standards, weak talent support, poor business environment and inadequate policies. In order to promote the life service industry to make up the shortcomings and improve the level, improve people’s quality of life and better meet the people’s growing needs for a better life, we hereby put forward the following opinions.
First, strengthen the supply of public welfare basic services
(1) Strengthen the guarantee of basic public services. Strengthen the capacity building of basic public services in urban and rural education, public health, basic medical care, culture and sports. Seriously implement and dynamically adjust the national basic public service standards to ensure the full coverage and quality of the project. Do a good job in the planning and construction of basic public service facilities on the basis of service radius and service population. Explore the establishment of a third-party monitoring and evaluation mechanism for the shortcomings of public services.
(2) Expand the supply of inclusive sexual life services. In areas where the contradiction between supply and demand is prominent, such as "one old and one young", social forces are introduced to develop inclusive sexual life services with guaranteed quality and affordable prices through government purchase of services, public construction of private enterprises and assistance from private offices. Strengthen the construction of inclusive sexual life service institutions (outlets), and incorporate them into the planning of public service supporting facilities in new and renovated residential areas to make overall plans. Strengthen provincial co-ordination, promote counties and cities to formulate specific measures for the identification and support of community inclusive life service institutions (outlets) according to local conditions, implement unified identification and listing, and carry out social credit commitments.
(3) Vigorously develop community convenience services. Promote public service institutions, convenience service facilities and commercial service outlets to radiate to all urban and rural communities, and promote the extension of community property to develop basic and embedded services. Promote big cities to speed up the development of meal-assisting and home care services for the elderly, and strive to gradually cover more than 80% of communities within five years. Support cities to use social forces to develop nursery service facilities. Promote the construction of a quarter-hour convenient living circle, coordinate the construction and transformation of urban life service outlets, expand the scale of outlets, and improve the layout, business structure and service functions of outlets. Explore community service facilities "one point and multiple uses" to improve the one-stop convenience service ability. Explore the establishment of a "good bad review" evaluation mechanism and quality certification mechanism for community life services.
Second, speed up the completion of short-term service facilities.
(four) to promote the community infrastructure standards. Combined with promoting the renovation of old urban communities and the construction of urban residential communities, we will build comprehensive community service facilities, and set up kindergartens, nurseries, old-age service facilities, health service centers (stations), miniature fire stations, sports and fitness facilities, housekeeping service points, maintenance points, convenience stores, vegetable shops, canteens, public reading and double-creation spaces, etc. To carry out monitoring and evaluation of the area conditions of community basic service facilities.
(five) improve the service facilities for the elderly, children and the disabled. We will promote the aging and child-friendly transformation of urban and rural public service facilities and public spaces. While providing digital and intelligent services, we should keep the necessary traditional service methods. Construction of community teaching points for elderly education, and promotion of the aging transformation of the elderly at home. Carry out child-friendly city demonstration, strengthen the construction of off-campus activity places and community Children’s Home, and develop family nursery. Accelerate the construction of barrier-free environment and the barrier-free transformation of families with severe difficulties, and carry out community rental of rehabilitation AIDS.
(six) to strengthen the construction and operation of service facilities. Around the community to build "one old and one small", public health, national fitness and other service facilities, can be appropriately relaxed in accordance with the law and regulations. On the premise of ensuring safety standards, market participants who provide services urgently needed by the community can rent ordinary houses to set up service outlets. Promote the active use of existing buildings, and support large cities to give priority to the transformation of vacated resources for community services. Promote the government’s low-profit operation mode of providing venues and facilities for free or at low prices, and reduce the cost of inclusive sexual life services.
Third, strengthen the construction of service standard brand quality
(7) Accelerate the construction of industry benchmarking service standards. Support enterprises as the main body, relying on industry organizations, to carry out service industry standardization pilot projects in the fields of pension, child care, housekeeping, property services, etc., and launch a number of benchmarking service standards. Strengthen the quality monitoring, evaluation and notification of life service industry, and promote quality certification in different fields. Promote the construction of "leader" enterprises in the life service industry in various places, focusing on pension, child-rearing, sports, housekeeping and community service, and cultivate a number of demonstration enterprises with honest management and quality service.
(eight) to create a life service brand. Promote local governments to cultivate a number of distinctive service brands in the fields of old-age care, child-rearing, culture, tourism, sports and housekeeping. In-depth implementation of trademark brand strategy, improve the brand system supported by products, enterprises and regional brands. Guide all localities to strengthen the promotion of quality service brands in various forms and channels.
Fourth, strengthen the support of high-quality human resources
(9) Improve the talent training mode of integration of production and education. Support life service enterprises to deepen the integration of production and education, jointly develop curriculum standards with institutions of higher learning and vocational schools, jointly build and share internship and training bases, and jointly carry out teacher training. Those who meet the conditions will be given priority in the construction and cultivation of enterprises with integration of production and education. We will speed up the training of talents who are in short supply in related majors such as pension, child-rearing and home economics, and allow qualified employees in enterprises to receive higher vocational education by means of work-study alternation. Strengthen the cultivation of talents at the undergraduate level, and support higher vocational graduates of nursing, rehabilitation, housekeeping, child care and other related majors to upgrade their academic qualifications. By 2025, we will strive to increase the number of undergraduate students majoring in life services such as nursing, rehabilitation, housekeeping and child care by 100,000 compared with 2020.
(ten) to carry out large-scale vocational skills training. Strengthen life service skills training, promote the implementation of training subsidy policies for rural migrant workers, laid-off and unemployed workers, disabled people and other key groups, and implement cost of living allowance for qualified personnel during training according to regulations. Build a number of high-quality labor training bases in populous provinces, cities and counties. Expand the scale of vocational skills training in life service industry year by year.
(eleven) smooth career development channels for employees. Promote the transformation of the employee system in pension, child-rearing, housekeeping, sports and fitness enterprises, and provide social security subsidies according to regulations for qualified employee enterprises to absorb people with employment difficulties and college graduates. Do a good job in linking the professional skills and working years of employees with the support policies for skilled personnel and the settlement policies for points. Care for employees, protect legitimate rights and interests, and publicize and encourage outstanding models.
V. Promoting digital empowerment of services
(12) Accelerate the development of online and offline integration. Accelerate the promotion of life service market players, especially small and micro enterprises and individual industrial and commercial households, to "use numbers to give wisdom", improve the public service system of e-commerce, and guide e-commerce platform enterprises to provide market players with one-stop and integrated services such as information, marketing, distribution and supply chain according to laws and regulations. Guide various market players to actively expand new service applications such as online skills training, digital health, digital cultural venues, virtual scenic spots, virtual nursing homes, online fitness, and smart communities. Strengthen online and offline integration and interaction, and expand the coverage of quality services through appointment service, contactless service and immersive experience.
(thirteen) to promote the open sharing of service data. On the premise of ensuring data security and protecting personal privacy, we will formulate standards and lists of open sharing of life service data in different fields, and give priority to promoting the opening of public data in tourism, sports, home economics and other fields. Facing market players and employees, we will explore the construction of a service quality user evaluation and sharing platform in different fields, reduce the information asymmetry between service supply and demand, and achieve accurate service supply. Guide and support all localities to strengthen cooperation between government and enterprises, build digital and intelligent infrastructure for key application scenarios of life service industry, and build a platform for supporting smart life in urban communities.
Sixth, cultivate a strong market and activate consumer demand
(fourteen) optimize the functional layout of the life service industry according to local conditions. Promote the eastern region to actively cultivate emerging industrial clusters in the field of life service industry, and take the lead in realizing quality, diversification and upgrading. Support the central, western and northeastern regions to fill the shortcomings of life services, improve the docking mechanism of urban and rural services, promote the high-quality and balanced development of public education services, improve the layout of regional medical centers, and accelerate the development of cultural, tourism and sports services. Support underdeveloped areas and rural areas to develop services such as "eco-tourism+",cultivate rural cultural industries, and enhance the employment ability of people who are out of poverty, especially those who have relocated.
(fifteen) to promote the integration and innovation of service formats. In all fields of life service industry, we will promote mass entrepreneurship and innovation in depth. Innovate the mode of combining medical care with nursing care, and improve the mechanism of deep cooperation and mutual extension between medical care and old-age care institutions. Promote the development of "sports+health" service and build a disease management and health service model integrating sports and medicine. Promote the deep integration of culture, sports, leisure and tourism, and promote the high-quality development of red tourism, industrial tourism, rural tourism and healthy tourism. Promote the integration and innovation of "service+manufacturing", strengthen the application of Internet of Things, artificial intelligence, big data and virtual reality in the fields of health, pension, child care, culture, tourism and sports, and develop health equipment, activity equipment, fitness equipment, cultural and creative products and rehabilitation AIDS, so as to realize the mutual promotion of service demand and product innovation.
(sixteen) to promote the quality of urban life service. Carry out the construction of high-quality living cities, promote local people’s governments to formulate overall solutions for the development of life service industries, and support qualified cities to initiate the establishment of a better life city alliance. Support big cities to build a consumer cluster of life service industry with rich formats, brand collection, comfortable environment, distinctive features and strong radiation-driven ability, and promote small and medium-sized cities to improve their living service consumption carrying capacity. Support local governments to launch a number of representative service scenes and demonstration projects, strengthen the construction of commercial blocks, tourist and leisure blocks and business districts with urban characteristics, and integrate cultural entertainment, tourism and leisure, sports and fitness, catering and accommodation, and convenient living services to create a comprehensive service carrier.
(seventeen) activate the county life service consumption. Accelerate the three-level e-commerce service system and express logistics distribution system in counties and villages, and vigorously promote e-commerce and express delivery into rural areas. Build a rural life service network, promote convenience service enterprises to build service complexes in county towns, set up service stores in towns and villages, and set up service outlets in administrative villages. Regularly carry out medical consultation, culture, movies, sports and other activities in the countryside.
(eighteen) to carry out the promotion of life service consumption. Promote various regions to launch a number of practical and effective measures to promote consumption, and local people’s governments give priority to supporting the areas of life services that people urgently need. Deepen the activities of trade unions in send warm, earnestly do a good job in the welfare and living security of workers, extensively carry out life service projects for workers, and provide professional services such as health management, old-age care, psychological counseling, culture and sports for workers.
Seven, to create a market-oriented legal international business environment.
(nineteen) to improve the level of government service facilitation. Improve the guidelines for the establishment of health care, pension, child care, culture, tourism, sports, housekeeping and other service institutions, and clarify the links and time limits for handling and announce them to the public. Simplify the examination and approval procedures for inclusive sexual life service enterprises, encourage chain operation, and promote the implementation of "one photo and multiple addresses" registration.
(twenty) actively and orderly expand opening up. Improve the management system of national treatment plus negative list before foreign investment access. We will promote the opening of related businesses in the fields of education, medical care and culture in an orderly manner. Support Guangdong-Hong Kong-Macao Greater Bay Area, Hainan Free Trade Port and Pilot Free Trade Zone to simplify the examination and approval process according to law, and make greater efforts to attract and utilize foreign capital. Explore the introduction of overseas domestic vocational training institutions to settle in Hainan.
(twenty-one) improve the supervision and inspection mechanism. Formulate and implement the supervision list of key areas, sort out the on-site inspection items and make them public, and vigorously promote off-site supervision such as remote supervision, mobile supervision, early warning and prevention. Relying on the "Credit China" website and the national enterprise credit information publicity system, we will strengthen the disclosure of credit information of life service enterprises, publicize information such as administrative license, administrative punishment and spot check results in a timely manner, and accelerate the construction of a new credit-based supervision mechanism.
(22) Strengthen the protection of rights and interests. Protect the property rights and legitimate rights and interests of various market entities in accordance with the law, and strictly regulate fair and civilized law enforcement. Maintain fair competition market order and severely crack down on unfair competition. Promote the healthy development of the platform economy, and strictly control illegal activities such as abuse of monopoly position, price discrimination and selling personal information. We will carry out the "Iron Fist" action to investigate and deal with cases in the field of people’s livelihood, and strictly investigate and deal with cases of prepaid consumption "running away from the people", false advertising, illegal fund-raising and so on.
Eight, improve the support policy
(twenty-three) to strengthen fiscal and taxation and investment support. Local people’s governments at all levels should strengthen investment guarantee and co-ordinate all kinds of resources to support the development of life service industry. Relevant funds arranged by various localities should be given priority to supporting inclusive sexual life services. Implement tax policies to support the development of life service industry. Give play to the guiding and inciting role of investment in the central budget, strengthen the construction of facilities such as education, health care, culture, tourism, social services and "one old and one small", and actively support the construction of supporting public service facilities for the transformation of old urban communities. For public service facilities projects with inclusive prices and certain benefits, they are eligible to be included in the support scope of local government special bonds.
(twenty-four) increase financial support. Actively use tools such as refinancing and rediscounting to support the development of agriculture-related fields, small and micro enterprises and private enterprises, including life service enterprises. Guide commercial banks to expand credit loans, increase the number of first-time borrowers, and promote "credit-easy loans" to make more funds flow to small and micro enterprises and individual industrial and commercial households.Encourage insurance institutions to carry out innovation of insurance products and services in life service industry.
(twenty-five) improve the price and land support policies. Pay attention to the connection with the government’s comprehensive investment level, and rationally formulate the basic public service price standard. Fully consider the affordability of local people and the operating costs of relevant institutions, and strengthen the price guidance for inclusive sexual life services. With the approval of the local people’s governments at or above the county level, those who use the existing buildings to set up state-supported industries and industries to provide inclusive sexual services can enjoy the transitional support policy without changing the main body of land use and planning conditions within five years. For community service facilities with a construction area of less than 300 square meters or a total investment of less than 300,000 yuan, the local people’s governments at or above the county level may optimize the procedures for fire control acceptance and filing according to local conditions.
(twenty-six) to enhance the ability of market participants to resist risks. We will improve emergency rescue mechanisms for major epidemics, disasters, accidents, etc., establish green channels in time for market players, especially small and micro enterprises, who are in urgent need of inclusive sexual life services, strengthen the supply of emergency materials, and implement necessary assistance measures such as rent reduction, operating subsidies, tax reduction and financing services. Encourage the development of new formats of life service industry that meet the requirements of prevention and control of epidemic normalization.
Nine, strengthen the organization and implementation
(twenty-seven) improve the overall coordination mechanism. The National Development and Reform Commission, in conjunction with relevant departments, will carry out the construction of high-quality living cities, and all departments will organize and implement relevant construction actions according to the division of responsibilities, do a good job in supporting the development of life service industry in related fields and industries, and improve industry policies, standards and norms.
(twenty-eight) compaction of local main responsibility. Local people’s governments at or above the county level should earnestly fulfill their main responsibilities, formulate action plans for the development of life service industry according to local conditions and urban policies, and study and formulate specific measures. The provincial people’s government should explore the development of life service industry into the scope of performance appraisal of cities and counties to ensure the implementation of various tasks.
(twenty-nine) to strengthen statistical monitoring and evaluation. Improve the statistical classification standard of life service industry, explore the gradual establishment of statistical monitoring system, establish normal operation monitoring mechanism and multi-party participation evaluation mechanism, and gradually form a regular information release system.
(30) Strengthen the publicity and guidance of public opinion. All regions and departments should widely publicize and mobilize, strengthen the guidance of public opinion, do a good job in policy interpretation, take the initiative to respond to social concerns, promptly promote new practices, new experiences and new mechanisms, and create a good atmosphere for the development of the bioactive service industry.
