How to upgrade consumers’ benefits by adding more codes around the country to support trade-in？

Xinhua News Agency, Beijing, September 2ndQuestion: How to upgrade consumers’ enjoyment of trade-in support of overweight in various places?

Xinhua News Agency reporters Xie Xiyao, Li Xiaoting and Gong Liankang.

Recently, the "upgraded version" policy of promoting the trade-in of automobiles and home appliances at the central level has been introduced one after another. The reporter recently visited markets in Beijing, Hubei, Chongqing, Fujian and other places, and learned that all localities have introduced detailed rules for the replacement of old consumer goods in light of local actual conditions, expanded the coverage of subsidized products, upgraded subsidies, made the application process more convenient, and increased consumers’ willingness to purchase.

Government subsidies are superimposed on enterprises to make profits, and new subsidies for automobile replacement and renewal are added.

On the evening of August 27th, the reporter went to the Geely Yinhe Wuhan Star Experience Center in Hanyang District, Wuhan. The slogan of "trade-in" subsidy for cars in the store was everywhere, and many citizens went to the store to see cars and consult preferential policies.

The salesperson took the store’s best-selling model Geely Yinhe E8 as an example and calculated a "detailed account" for the reporter:

For a new car with an original price of 165,800 yuan, if the customer’s old car meets the scrapping conditions, the maximum state subsidy can be 20,000 yuan; Or transfer the car under his name, you can get a replacement subsidy of 12,000 yuan. During this period, you can also apply for a trade-in coupon of up to 2,000 yuan in Wuhan at the same time, plus a discount of more than 10,000 yuan from manufacturers and 4S stores, and the maximum superimposed discount for buying this new car can reach more than 30,000 yuan.

According to the national policy, for individual consumers who meet the provisions of the Detailed Rules for the Implementation of Vehicle Trade-in Subsidies and scrap old cars and buy new ones, the subsidy standard will be increased from 10,000 yuan for new energy passenger cars and 7,000 yuan for fuel passenger cars to 20,000 yuan and 15,000 yuan respectively. In addition to scrapping and updating, this policy will also include replacement and updating in the scope of subsidies, and support local governments to carry out replacement and updating independently.

At present, following the rhythm of national policies, local governments have successively launched trade-in schemes focusing on the local automobile market.

The national dicing and matching funds in Hubei Province are more than six times the size of the funds before the afterburner measures. The maximum subsidy for car scrapping and renewal is 20,000 yuan, and the maximum subsidy for replacement and renewal is 16,000 yuan.

Beijing has made it clear that the newly purchased new energy vehicles after replacement include not only pure electric vehicles, but also plug-in hybrid vehicles (including extended-range vehicles) and fuel cell vehicles, and all of them can enjoy replacement subsidies if they are transferred inside and outside Beijing.

Shanghai puts used cars in an important position in the trade-in policy, encourages the development of used car distribution business, and makes it clear that the average age of used cars will be reduced by one year by 2027 …

Government subsidies are superimposed on enterprises to make profits, new replacement and renewal subsidies are added, and consumers’ willingness to buy new cars is increased.

Up to now, the trade-in of consumer goods in Hubei has benefited more than 400,000 consumers, driving the sales of new cars and home appliances to 12 billion yuan. Wuhan has achieved the goal of trade-in of automobiles for the whole year ahead of schedule; As of mid-July, Hunan has received more than 8,600 applications for automobile scrapping and renewal subsidies, and more than 23,000 applications for replacement and renewal subsidies, which has driven automobile sales to exceed 5.5 billion yuan. From the release of the National New Deal to September 1st, the cumulative amount of old-for-new subsidies in Chongqing reached 9,748, and the cumulative sales of automobiles exceeded 1.837 billion yuan.

According to the data of the Ministry of Commerce, as of 10: 00 a.m. on September 1, more than 810,000 applications for car scrapping and renewal subsidies were received. From January to July, the national automobile retail sales reached 11.556 million, up 2.3% year-on-year. Among them, the retail sales of new energy passenger cars was 4.988 million, a year-on-year increase of 33.7%; The number of used cars was 10.992 million, a year-on-year increase of 6.3%.

The subsidy for home appliance replacement will be expanded, and the on-site application will be reduced immediately.

Mr. Zhou of Nanchuan District, Chongqing recently bought a Haier Class 1 energy-efficient air conditioner with a price of 2,499 yuan and enjoyed a government subsidy of 499.8 yuan for trade-in. "Government subsidies are very cost-effective, and it is very convenient to apply for money immediately." Mr. Zhou said.

On August 26th, Chongqing’s "upgraded version" green smart home appliances trade-in subsidy policy landed. On the first day of the implementation of the policy, the city issued a government subsidy of 8.165 million yuan, which directly led to the sales of home appliances of 42.6335 million yuan.

The reporter learned from the Chongqing Municipal Commission of Commerce that at present, the state’s pre-allocated funds to support trade-in have been issued to Chongqing, and the local governments will match the funds in proportion to jointly promote the trade-in of consumer goods.

The state has made it clear that eight types of household appliances enjoy a subsidy standard of 15% to 20% of the sales price, with a maximum subsidy of 2,000 yuan per piece. At the same time, support local governments to independently determine the varieties of subsidized "8+N" household appliances. Up to now, many places have successively issued implementation rules for the implementation of home appliance trade-in.

Chongqing has made it clear that individual consumers will enjoy 15% to 20% of the sales price of each type of household appliances when they purchase 11 types of household appliances with energy efficiency or water efficiency standards of Grade 2 or above; In terms of superimposed subsidies for enterprises, consumers can enjoy a 2% trade-in subsidy if they sell nine categories of old household appliances and buy any kind of products with energy efficiency or water efficiency of Grade 2 or above.

Beijing consumers can access the "Jingtong" applet through Alipay, WeChat, Baidu, Meituan and other channels, and receive the subsidy qualification codes of more than 10,000 household appliances in 8 categories, and enjoy preferential treatment in the payment link.

On the basis of eight types of household appliances, Guangdong has added three types of products, such as mobile phones, tablets and smart wearable devices, as well as other N-type products that are actually included in the scope of subsidies in various cities, forming an "8+3+N" product category.

From the central government to the local government, the subsidy policy has clearly defined the energy efficiency standards, and only subsidizes energy efficiency products of Grade 2 and above. "Trade-in is not a simple replacement of similar products, but a demand that tends to be higher-end, smarter, more environmentally friendly and more personalized, and supports the transformation and upgrading of household consumption through trade-in." Chen Yaoting, a professor at the Business School of Minnan Normal University, said.

Continue to open up new blocking points and smooth the resource circulation chain.

Recycling has always been a blocking point that affects trade-in consumption, and it is also the key to smooth the recycling of resources.

Fujian Quantong Resource Recycling Industrial Park, located in Zhangzhou Development Zone, Fujian Province, has a truckload of used household appliances entering the factory, weighing, unloading, acceptance, bar coding and warehousing, and then entering the dismantling process. Every day, about 2000 sets of waste household appliances are treated here in a standardized way.

Driven by the trade-in policy, Quantong has established strategic cooperation with recycling enterprises under Midea Group to realize the recycling system of products from sales, recycling to standardized dismantling.

The national policy is clear, all localities should strengthen the construction of digital platforms, learn from each other’s experience, strengthen data analysis, and timely and accurately grasp the information of the whole process of home appliances replacement, purchase and disassembly. The reporter visited and learned that under the guidance of the trade-in policy, the diversified recycling pattern of used household appliances is accelerating.

"Old household appliances are not limited to brands and years, and they can provide one-stop trade-in services such as free door-to-door dismantling of old machines and free transportation." He Yuanlin, general manager of Dahai Daming Trading Co., Ltd., a distributor of Haier Zhangzhou, said that the company is docking with dismantling enterprises with relevant qualifications, establishing a standardized recycling system for used household appliances, and at the same time promoting the development of community services for household appliances.

On September 2, Haier Zhijia Recycling Interconnection Factory was completed and put into operation in Laixi, Qingdao, with an annual dismantling capacity of 3 million units. Shijiazhuang city has perfected the comprehensive utilization system of renewable resources by the mode of "government+property+third party"; Hunan will include the recycling outlets of renewable resources such as waste household appliances into the construction of a convenient living circle for a quarter of an hour; Gree, Changhong and other home appliance companies actively adopt the "internet plus Recycling" method to provide professional old machine recycling services …

Insiders pointed out that with the increase in the number of places to promote the implementation of the old-for-new policy, it will drive the government, enterprises, platforms and other forces to join the field of recycling, and work together to improve the construction of the recycling network of used household appliances, so that consumers are "easier to get rid of the old and more willing to get new ones".