CCTV News:The website of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection reported on January 7 that according to the news of the Shandong Provincial Commission for Discipline Inspection, a few days ago, with the approval of the Shandong Provincial Party Committee, the Shandong Provincial Commission for Discipline Inspection conducted an investigation on the serious violation of the law by Song Shoujun, the former first-level inspector of the Shandong Provincial Department of Natural Resources.

　　After investigation, Song Shoujun turned his back on his original mission, ignored the spirit of the eight central regulations and accepted banquets that might affect the fair exercise of power; Violation of organizational requirements, concealment of personal matters, and misrepresentation of problems in organizing conversations; Violation of integrity requirements, illegal receipt of gifts; Greed expands, taking advantage of his position to make profits for others in mining license handling and project contracting, and illegally accepting huge amounts of property; Engaging in malpractices for selfish ends, abusing power, and illegally transferring the right to use state-owned land at low prices have caused particularly heavy losses to national interests.

　　Song Shoujun seriously violated the requirements of organization and integrity, which constituted a crime of serious duty violation, suspected of accepting bribes and illegally transferring the right to use state-owned land at a low price, and did not stop after the 18th National Congress of the Communist Party of China, which was serious in nature and had a bad influence, and should be dealt with seriously. According to the Supervision Law of People’s Republic of China (PRC), the Law on Administrative Punishment of Public Officials in People’s Republic of China (PRC) and other relevant regulations, the Shandong Provincial Commission for Discipline Inspection decided to give him dismissal after being studied at the meeting of the Standing Committee of the Shandong Provincial Commission for Discipline Inspection and reported to the Shandong Provincial Party Committee for approval; Confiscate their illegal income; According to the procedure, the state-owned land use right illegally sold at a low price will be nationalized; The suspected crime was transferred to the procuratorate for review and prosecution according to law, and the property involved was transferred together.

Editor’s Note: This article is from WeChat WeChat official account on Entrepreneurship, written by Xiaoxue, and reproduced by Chuangyebang with authorization.

A bowl of rice noodles with only 5 yuan and 7 yuan has not only eaten hundreds of billions of markets, but also been favored by capital for many times. So, how do entrepreneurs find opportunities in small rice noodles?

Today, we will dismantle the rice noodle industry.

With a history of 3,000 years, it has strong regional characteristics.

Rice noodles are made of rice as the main raw material through various processes, and then boiled or dry-fried with various vegetables or soup materials. The history of rice noodles can be traced back to the Zhou Dynasty more than 3,000 years ago. At first, rice and wheat were used as raw materials to make paste-like rice noodles. Linear rice noodles appeared in the Southern and Northern Dynasties, and the rice noodle technology gradually matured in the Sui and Tang Dynasties. But rice is scarce, and early rice noodles were aristocratic food. Later, with the increase of rice planting scope and yield, the production technology of rice flour became more and more mature, and rice flour only entered the homes of ordinary people after the late Qing Dynasty.

Nowadays, where rice is cultivated, there are almost rice noodles, which determines the strong regional characteristics of rice noodles and invisibly becomes an important factor restricting the development of rice noodles. Rice noodles were popular in the south at first, and then gradually spread to the north. The branches of rice noodles are complex and extensive, which can be roughly divided into rice noodles, rice noodles, river noodles, kway teow and other categories. The variety forms are similar, but the taste is slightly different. For example, although the main ingredients of rice noodles and rice noodles are rice, sweet potato powder and potato powder are added to the rice noodles, so the taste will be different.

▲ Source: Network | Deep research and finishing

According to the "2019 Chinese Fast Food Industry Catering Big Data Research Report", in 2019, the number of stores in the powder category has reached 229,000, accounting for 8.9% of Chinese fast food restaurants, second only to rice fast food and noodles. With the popularity of specialty rice noodles such as snail powder, marinated powder and pork intestines powder, rice noodle brands on the market are also increasing. Enterprise survey data shows that from 2017 to the first half of 2021, there were nearly 80,000 newly registered rice noodle enterprises in less than five years. According to the data of China Commercial Industry Research Institute, the market size of China’s rice flour industry will exceed 100 billion yuan in 2020.

According to public comment data, Shenzhen, Guangzhou and Nanning have the largest number of rice noodle-related restaurants in China, followed by Chongqing, Shanghai, Beijing and Changsha. Moreover, since the beginning of the epidemic, the consumption demand of rice noodles has increased. In particular, Li Ziqi once again brought snail powder to the fire, and also launched a joint venture with the People’s Daily to push snail powder to the hot search again.

The main material in the upper reaches of rice noodles is rice, so the rice noodle production area is extremely wide, and most places where rice can be planted have built rice noodle production bases.Especially in southern provinces (regions) such as Jiangxi, Guangdong, Guangxi, Zhejiang, Fujian, Hunan, etc., this has caused the situation that the upper reaches of rice noodles are extremely scattered. For example, Ganshui Town, Qijiang, Chongqing planted 200 mu of rice flour special rice in order mode; Yuechi County, Sichuan Province has also set up a planting base for rice flour in Yutai Mountain.

Followed by raw materials such as sweet potatoes, potatoes and other rice flour additives; There are also raw materials around rice noodles, such as beans, snails, sour bamboo shoots, peas, meat, sauces, sauerkraut, peppers, fungus, peanuts, yuba, daylily, cowpea and so on. Take snail powder as an example, its raw materials are basically produced in Liuzhou. Liuzhou has a special comprehensive breeding area for rice snails, as well as a special demonstration base for the cultivation of auxiliary materials such as beans, peppers, bamboo shoots and auricularia auricula. All counties and districts will make every effort to develop large-scale snail breeding and build contiguous breeding bases. The planting area of bamboo shoots is over 100,000 mu. The data shows that the scale of Liuzhou snail powder raw material base has reached more than 500,000 mu. The output value of bagged snail powder in Liuzhou has reached 3 billion yuan, of which the income from agricultural raw materials accounts for 20~30%.

The middle reaches are mainly processing plants, distributors and foundries of various colors, and are also in a highly decentralized state.In the early days, the rice noodle production industry was mainly in the form of small family workshops. In the 1950s and 1960s, extensive rice noodle factories began to appear, and the production equipment used was still in the traditional mode. After the reform and opening up, especially in the past two decades, some formal modern rice noodle factories came into being.

For example, Liuzhou has built a snail powder industrial park, attracting more than 100 enterprises such as raw material supply, product processing, e-commerce, logistics and distribution. Changde rice flour established an industrial development group; Yuechi County, Sichuan Province is also promoting an industrial park integrating production, research and marketing to attract rice flour processing enterprises to settle in the park.

Many factories have also formed their own R&D characteristics. For example, Sanyang Gum Wheat in Guilin is a high-tech innovative enterprise integrating product research and development, production, sales and service. At present, it has reached the largest daily output in the country in the manufacture of moisturizing fresh powder, with a daily output of 250,000 bags. Moreover, it adopts UHT ultra-high temperature instantaneous sterilization and composite biological preservation technology, which can keep rice noodles fresh for 12 months at room temperature without stopping. You know, the shelf life of most wet powders is about one month.

▲ Source: Sanyang Rubber Wheat Factory

Some big chain brands have relatively stable supply channels. For example, Wumingyuan rice noodles originated in the northeast have set up branches and built warehousing and logistics centers in eight cities, including Shenyang, Beijing, Shandong, Shanxi, Shaanxi, Hebei, Wuhan and Henan. Guifenghuang rice noodles and Liziqi snail powder mainly rely on foundries.

Nowadays, many factories will sell goods directly through e-commerce channels. For example, Liuzhou snail powder industry is very complete in the development of e-commerce. Some enterprises in the snail powder e-commerce industrial park will bring goods live in the workshop. And Taobao search "wholesale rice noodles", you can also see a large number of manufacturers, distributors and so on.

Downstream "big category, small brand" is highly dispersed, and there is no national chain brand at present.Although some well-known rice noodle brands have been born in recent years, for example, there are more than 500 chain stores of potato noodle for brothers and sisters, the total number of stores of Wumingyuan rice noodle has exceeded 2,200 at present, and the total number of stores of Grains and Fish Powder has exceeded 4,700, and there are about 60 direct stores in Baman. However, due to the obvious regional characteristics of rice noodles, there are not many brands nationwide. Our investigation found that at present, couples’ shops and regional brands are the main ones, and they are mainly concentrated in the southern cities in the third and fourth lines. The rent is low and the goods are available nearby. Moreover, for southerners, eating rice noodles is just needed.

Regional differences make it difficult to form a national chain brand.

Because there are many and complicated categories of rice noodles in China, different cities have different tastes and processing techniques of rice noodles, and different regions also have different ways to eat rice noodles. Therefore, many rice noodle brands are only deeply cultivated in the region, or they can only focus on the special taste of a certain place, so it is difficult to make it big and complete. For example, Baman is concentrated in Beijing, Tianjin and Hebei, most of Dafulan’s stores are in Shenzhen, Sanliang Powder focuses on Dongguan, Xiaoman Handmade Powder is mainly in Shanghai, etc. All brands are well-known locally. However, a few brands that have expanded their stores to the whole country, such as grain fishing powder, have not formed an influence corresponding to the volume in the national catering market.

Moreover, rice noodles are very fresh, but the shelf life of fresh rice noodles is mostly only one month or even shorter, which makes it difficult for rice noodles to expand nationwide.

Site selection determines the success rate of opening a store by 50%. According to our research, at present, rice noodles are still mainly eaten in the hall, and even take-away distribution is relatively small. For one thing, because rice noodles have no higher added value, the unit price is difficult to go up. For another, rice noodles with soup are not easy to transport, which will affect the taste. Real rice noodle lovers will be very picky about the taste and easily affect the repurchase rate. Moreover, the take-away platform is very high, and the profit of the rice noodle shop will be spread very thin.

Tanzai International is extremely cautious about site selection. Any proposal to open a new restaurant must be approved by the board of directors and the site selection committee, which is composed of the chief executive officer, the chief financial officer, the business development director and the general manager. Only after carefully evaluating the feasibility of the proposal can the proposal be approved. The evaluation criteria include whether the population and consumption demand in the potential area are sufficient to support the new restaurant, and the potential encroachment on other restaurants in the neighborhood.

▲ Source: Photo Network

During the epidemic, restaurants in shopping centers suffered heavy losses, and community stores will become a new direction. Xu Ming ‘en, director of investment promotion of Dagu rice noodle, once said: "Before the epidemic, Dagu rice noodle was a shopping mall, and later it may be considered to focus on opening a street shop." Most of Sister Lu’s stores are located in complexes, communities, street shops, transportation hubs, shopping centers and other places where there are more passengers, and then share the cost by expanding the stores.

The production technology is not complicated and the threshold is low.Rice noodles are easy to operate, quick to produce, independent of chefs, and easy to achieve standardization. With the emergence of prepackaged ingredients, rice noodles basically achieve the effect of instant meal. Moreover, the supply channels are diverse and the cost is low. For example, we casually compared two rice noodle factories and one supplier on Taobao. The price of dry powder is about 4 yuan/kg, and the price of wet powder is about 6 yuan/kg. Almost three bowls can be produced per kg. Even if it costs only six or seven yuan, the gross profit can reach about 60%.

Consumer awareness is high, and the epidemic has given birth to greater demand.As just needed, there are statistics,More than 40% consumers in China have taken rice noodles as their main meal.Coupled with the epidemic, the blessing of e-commerce platforms, short videos and social platforms has strengthened consumer awareness. According to our investigation, it is found that rice noodle shops are more suitable to open in the south, preferably in cities with rice noodle producers. Users in the south do not need user education, and they can use local materials, and the costs of rent and manpower in third-and fourth-tier cities are lower, which is a good direction for entering the market.

Policy support and promotion.In April, 2021, General Secretary visited Liuzhou snail powder production cluster, and proposed: "The development of industry must have its own characteristics. Snail powder is a feature, which has caught everyone’s stomach and made it an industry on the tip of the tongue. " In June, snail powder was listed on the national intangible cultural heritage list. The "14 th Five-Year Plan" has mentioned "characteristic industries" many times. As a characteristic industry with regional characteristics, rice flour will also receive greater policy support in the future.

Addictive taste, low price and high repurchase rate.Some people joked that "there are only 0 times and countless times to talk about powder", which shows the addictive characteristics of people eating powder. In addition to the refreshing feeling and low price, "spicy" is also a major feature, and spicy can stimulate endorphins to bring pleasure. According to the data of Meituan in 2020, the proportion of "spicy" after 90, 95 and 00 all exceeded 50%. In 2020, the top three restaurants will be hot pot, snack and Sichuan cuisine. Both hot pot and Sichuan cuisine have heavy taste attributes, and the refreshing feeling brought by spicy food is addictive. Zhang Tianyi, the founder of Baman Rice Noodle, once said that the reason why users like to eat Hunan Rice Noodle is "spicy enough and mellow enough".

Market recognition, capital entry.In the past two years, capital has entered the rice noodle/rice noodle brand one after another. For example, Hong Kong Fat Juice Milan obtained two financing, and Guizhou "Guifenghuang" completed the A round of financing; Hunan Baman Rice Noodle has successively obtained B+ and C rounds of financing; Guilin rice noodle suofenlao received 10 million RMB angel round financing. Even more, Tanzai International, the first stock of rice noodles, landed on the Hong Kong Stock Exchange, showing that capital began to pay attention to the track of low-priced snacks.

1. Standardization and process are the guarantee of becoming bigger and stronger.

Throughout the current well-made rice noodle brands, there are very efficient standardization processes.For example, Baman rice noodles are worth learning from in terms of standard and quantitative thinking. Its core business secret is a spice bag composed of 24 kinds of seasonings, which can ensure that every bowl of beef powder is made with the same high-quality taste. After the business expanded, they split the spice package to different suppliers, and each supplier only produced several seasonings with a specific ratio to keep the ingredients secret. At the same time, other raw materials also have standardized and quantified processes, such as stewing the bones with tendons for not less than 5 hours, using only early-season indica rice with amylose content of not less than 25% for rice flour, and not less than 399 for beef powder (SHU, Scoville Heat Unit).

Sister Lu also achieved rapid expansion by standardization. The product research and development center will provide the product quality, specifications and price requirements to the supply chain center, which will further determine the suppliers. Follow up the whole supply chain and deliver it to the store every day to ensure the fresh taste of food. There are uniform standards for rice noodles, sauces and standard ingredients. Pot-stewed snacks are uniformly distributed by factories and can be produced by heating in stores, which improves operational efficiency.

If you want to go far, you must take the healthy rice noodle route. During the interview, it was found that at present, more than 60% of rice noodles in China are easy to break because of the low quality of technology and rice, so many manufacturers add a lot of starch, which leads to high sugar content in rice noodles and greatly reduces their health. Some poor quality flour will turn pale blue after cooking, while the really good rice flour and soup are pure white. For example, in Sanyang Gum Wheat in Guilin mentioned above, professional doctors will join the R&D team to develop rice flour from the perspective of nutrition. The rice flour developed by their unique technology can reach 100% rice content. At present, this enterprise is a supplier of many big brands such as Baman and Uni-President.

▲ Source: Sanyang Rubber Wheat Factory

In addition, statistics show that the average life cycle of domestic rice noodle shops is more than 200 days, so it is very important to innovate products and make their tastes unique. For example, Baman’s products iterate 30% every year, but "SKU only keeps 10", so don’t worry about suffering from great inventory pressure. In the choice of ingredients, it is also necessary to form its own characteristics. For example, the sausage raw material of Da Fran only chooses Ningxiang pork, and Ba Man cooperates with Fanye Chili sauce; Four young rice noodles are selected from Hunan.

It can also be expanded in terms of categories, giving consumers diversified choices and raising the unit price of customers. According to "China Catering Big Data 2021" released by the catering boss’s internal reference, the number of stores below 30 yuan per capita decreased by 5.3%. In the snack category, the customer unit price rose from 22.8 to 25, an increase of 9.5%, and more and more snacks were upgraded and redone. The data of Meituan also shows that in 2020, snack and fast food stores in 10 yuan and below will be the mainstream; However, the growth trend of high customer unit price stores is obvious, with the fastest growth in the range of 20~30 yuan, which shows that there is still much room for improvement in the customer unit price of snack categories such as rice noodles.

▲ Source: Meituan | Deep research and finishing

At present, many brands adopt a mixed business model of overlapping snacks. For example, Da Fran’s "rice flour+snacks", Xiaoman’s handmade flour "rice flour+snacks+sugar water", Gui Fenghuang’s "mutton powder+snacks+Guizhou hot pot" and Sister Lu’s "marinated powder+snacks" and so on. This model can also adapt to various consumption scenarios such as brunch, dinner and snacks, and extend the business hours. For example, Sister Lu has realized the operation of "10 am to 10 pm" for a long time, even without closing for 24 hours, and the floor efficiency has been greatly improved.

The new national tide and the rise of generation Z have enabled rice noodle shops to "redo" from the inside out. At the level of store design, the cool black of Ba Man and the warm orange of Da Fran all pay more attention to consumers’ experience and pay attention to youthfulness. Qiao Fenghuang has formed a unique brand recognition with the brand concept of "aesthetics+Miao culture"; Guangzhou’s "in the alley" snail powder shop, because of its outstanding value, once became a holy place for punching cards through the decoration of literary petty bourgeoisie. By raising the brand tonality, the stereotype of rice noodle "street shop" has been subverted, and the customer unit price is correspondingly higher.

In the future, the rice flour industry will adopt the unbounded operation mode of "from store to home", "catering+retail" and "online+offline", and the chain and scale will have more advantages in this respect. Last year, double 11 Liziqi sold 7 million bags of snail powder online, which made many people see the magic of e-commerce. The impact of the epidemic on offline stores has also promoted many rice noodle brands to fight online. Yang Aijun, co-founder president of Yunnan Catering and Food Industry Association, said, "After the epidemic, the retailing of rice noodle products is bound to be a trend." The best example is that the production and sales of bagged snail powder will exceed 10 billion yuan in 2020.

Relying on the community to gain the hegemony of the first batch of users, during the epidemic, it also made up for the offline losses through e-commerce business. The data shows that in 2020, nave’s food revenue will only account for 20%, and the other 80% will come from take-away, e-commerce and offline retail. As of April 2021, e-commerce business grew by 400% year-on-year. In addition, rice noodle brands such as Guifenghuang, Dafulan, Siyou Youth and rice rolls in Hongli Village are all accelerating the layout of new retail channels for e-commerce.

As early as 2016, Baman introduced fresh food and prepackaged foods. It is distributed by the cold chain to the freezers of Shangchao convenience stores all over Beijing for sale-which expands the time and space boundary of products to days and dozens of kilometers.

The shelf life of prepackaged foods is as long as 120 days. The food factory produces dehydrated dried rice flour, sealed original soup, large pieces of beef, supporting side dishes and other raw materials, which are packaged after high-temperature sterilization and sold to retailers all over the country-the time and space boundary of products is further expanded to 2008 and the whole country. Today, Baman has formed an omni-channel layout of online e-commerce, offline supermarkets and convenience stores. Xu Ming ‘en, director of investment promotion of Dagu Rice Noodles, said that Dagu Rice Noodles will develop instant packaging rice noodles to better meet the new eating habits of ordinary people.

Of course, the cost of e-commerce is higher. We learned from the interview that the e-commerce platform will extract 23% of the sales, and it has higher requirements for operational capabilities and R&D capabilities, which is more suitable for the chained multi-store model.

Conclusion:The decentralized status quo of offline rice noodle shops in China and its low threshold allow entrepreneurs to find opportunities.

References:

How is this online celebrity rice noodle shop, which was selected into the Harvard Case Library? | Exclusive Case China Europe International Business School

The national rice noodle market is divided, where is the next spring of this category? | Observation of catering brands

How do local brands break through in the 100 billion rice noodle market? | Hongcan. com

(The article is only based on industry dismantling and does not constitute any investment advice.)

This article (including pictures) is reproduced by the cooperative media and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

　　The Paper noted that Hohai University, Guangxi University for Nationalities, Xi ‘an Conservatory of Music and other universities have all disclosed students’ complete national ID numbers in recent years when publicizing the list of candidates or winners of national scholarships.

　　Among them, Hohai University publicized the preliminary list of winners of the 2013 National Scholarship and the list of candidates for the 2014 and 2015 National Scholarships for undergraduates. Besides the students’ names, departments, majors, student numbers, gender, nationalities and years of enrollment, it also announced the students’ complete citizen ID numbers.

　　A partial list of winners of national scholarships in Hohai University in 2012-2013. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　Part of the list of candidates for national scholarships for undergraduates in Hohai University in 2013-2014 academic year. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　Part of the list of candidates for national scholarships for undergraduates in Hohai University in 2014-2015 academic year. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　In 2013 and 2014, Guangxi University for Nationalities announced the list of candidates for the annual postgraduate national scholarship, in addition to the student’s name, gender, nationality, department, student number and year of admission, it also announced the student’s complete citizen ID number.

　　Part of the list of candidates for the 2013 National Scholarship for Postgraduates in Guangxi University for Nationalities. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　In 2012, when Xi ‘an Conservatory of Music publicized the preliminary list of national scholarship winners in this academic year, in addition to the students’ names, departments, student numbers, gender, nationalities, and enrollment years, it also announced the students’ complete citizen ID numbers.

　　Xi ‘an Conservatory of Music 2011-2012 academic year national scholarship winners list. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　In this regard, a responsible teacher of Xi ‘an Conservatory of Music responded to The Paper on the afternoon of November 17, saying, "To give each award-winning student a bonus, it is necessary to publicize the ID number for list verification."

　　A teacher from the Graduate Department of Guangxi University for Nationalities said in an interview that the school "has always done this, and you can not put it down after reminding it. At present, the higher authorities have not said this requirement."

　　On the afternoon of the same day, a teacher in charge of the student affairs office of Hohai University told The Paper that he had considered whether it was necessary to put the complete ID number on it. "But it is necessary to publicize and let students check their personal information clearly, and I didn’t think of a better solution to protect students’ privacy to the maximum extent."

　　Is there really no other way to publicize it?

　　The Paper found that the list of winners of national scholarships was also publicized. Jiangxi University of Finance and Economics published the names and departments of students in the "List of Winners of National Scholarships for Postgraduates in 2017" published in official website, its graduate school on October 13th this year, and there was no ID number.

　　The list of winners of the 2017 National Scholarship for Postgraduates of Jiangxi University of Finance and Economics is partially publicized, and there is no ID number.

　　In addition, Donghua University did not announce the ID number except the name, gender, nationality, department, student number, and year of admission when the winners of the national scholarship for doctoral students were publicized in 2016.

　　In September 2016, when the School of Accounting of Southwestern University of Finance and Economics publicized the candidates for national scholarships, only the names of the students in the department were announced, and there was no ID number.

　　The list of winners of the 2017 National Scholarship for Postgraduates of Jiangxi University of Finance and Economics is partially publicized, and there is no ID number.

　　"Maybe we can change the way the national prize is publicized later." The above-mentioned teacher in charge of the student affairs office of Hohai University said in an interview with The Paper on the afternoon of the 17th that "the ID number can be removed when it is publicized, and students will see if they have filled in the wrong ID number when they sign it in person."

　　Ma Ying-jeou, the former leader of Taiwan Province, recently wrote a Spring Festival couplets. The first batch of 100,000 Spring Festival couplets were sold out by the public in one day, and then urgently printed to 220,000 copies, which were also auctioned online at 350 yuan NT. Writing and posting Spring Festival couplets in New Year is a common cultural phenomenon in Chinese on both sides of the strait. But on the island, Spring Festival couplets are given too many "political" meanings.

　　Touchstone of popularity

　　Taiwan Province’s Spring Festival couplets have a special function, which can test the popularity of politicians. Ma Ying-jeou personally writes Spring Festival couplets every year and distributes them to the public free of charge. Last year, he wrote "Golden Rooster Offering Ruins to Get rid of the Old Year, Lucky and Wishing for the Spring Festival", although it also won the public’s appreciation for "beautiful words and correct words", but it was not as popular as the Spring Festival couplets in the Year of the Dog.

　　What is the reason for it People in the Kuomintang said that it was only because Tsai Ing-Wen’s administration had been ineffective for more than a year and caused public grievances that people finally felt Ma Ying-jeou’s goodness again. As the saying goes, "Missing always comes after breaking up" and "it must be Tsai Ing-Wen who is fair to Ma Ying-jeou".

　　Taiwan Province people praised Ma Ying-jeou’s "correct words" because Tsai Ing-Wen launched the Spring Festival couplets "Since Ran Ran, Happy New Year" last year, which was questioned by many scholars as an own goal of "since freedom". A netizen in Taiwan Province said, "Without comparison, there will be no harm". Tsai Ing-Wen is not only afraid to write Spring Festival couplets by hand because of her poor handwriting, but also makes mistakes in extracting them. Tsai Ing-Wen’s support rate fell below 30%, and her Spring Festival couplets also followed the market. Ma Ying-jeou’s Spring Festival couplets are the most expensive online to sell to 350 yuan NT, while Tsai Ing-Wen’s "Everything is happy and good in spring" this year is only about NT$ from 40 yuan to 60 yuan.

　　People will also use the Spring Festival couplets to express their feelings. Last month, a pair of Spring Festival couplets made by netizens in Taiwan Province became popular. The first couplet was "accustomed to the boss being legal on the spot", and the second couplet was "slave workers being punished on the spot", and it was criticized that "there is virtue in sin". Democratic Progressive Party was criticized by the upper and lower authorities for harming labor rights and interests, while the horizontal criticism contained the names of Tsai Ing-Wen and Lai Qingde, the "Executive Dean" of Taiwan, which was very spicy. Netizens have left messages "Where can I buy or get it? I want to post Spring Festival couplets for the first time. "

　　Write for the ballot

　　Businesses in Taiwan Province like to send Spring Festival couplets because they are low-cost image advertisements. Politicians like to send Spring Festival couplets, also to accumulate popularity. Politicians have a lot to pay attention to when writing Spring Festival couplets, such as what to write, who to give it to, and how to be unconventional, and they have to dig their brains out, which has spawned a "Spring Festival couplets politics".

　　The content of Spring Festival couplets should be unconventional first. For example, Seo Yin Lou, a legislator of the Kuomintang who is running for the mayor of Taichung, recently launched "ten dogs and ten beauties", which homophones "all" with "dog", which is quite ingenious. Zhang Jinkun, the mayor of Yuanlin Town, Changhua County, wrote Spring Festival couplets to the people on the spot. "People can write whatever they like, and their minds are the most important." What they provide is personalized service.

　　Besides "what to write", "how to write" is also very important. According to Taiwan Province media reports, Wang Liren, a member of Taichung City Council in Democratic Progressive Party, will write more than 500 Spring Festival couplets in 10 games before the Chinese New Year this year. It is said that he often writes that he needs to put a plaster on his shoulder. From the perspective of moving voters, the effect of sticking plaster may be better than sticking Spring Festival couplets.

　　Niu Zexun, director of the advertising department of the Chinese Culture University in Taiwan Province, said that Spring Festival couplets can reach every household and expand the ticket source. "Spring Festival couplets politics" is a very interesting knowledge. When you choose to send Spring Festival couplets, voters will get more and post more, which will help boost the momentum and political situation. Even if you lose the election, it will appear that "the loser does not lose the battle."

　　There are also examples of self-defeating. Yao Wenzhi, a Democratic Progressive Party legislator who intends to participate in the Taipei mayoral election, recently held a press conference to write Spring Festival couplets. He first wrote "If you don’t move, Yao Yao will lead" and then wrote "Don’t be biased, I’m afraid you will change your mind and love me". The latter sentence is considered to be a "confession" to Tsai Ing-Wen, in which the meaning of inviting pets attracts the resentment of netizens on the island, and many people bluntly say "disgusting!" .

　　Lucky or sad

　　When Ma Ying-jeou wrote Spring Festival couplets last year, he said that "Spring Festival couplets are Chinese customs", which caused praise from netizens on both sides of the strait. Democratic Progressive Party has long been committed to "going to China". After canvassing with Spring Festival couplets, he was ridiculed by netizens: "Why not write Spring Festival couplets on green paper?" The little Spring Festival couplets are not only a square stage for politicians to fight, but also a mirror to show some people’s duplicity and unbearable intentions.

　　Chen Chunlin, general manager of Hanya Cultural Consultant in Taiwan Province, said in an interview with this reporter recently that the custom of Spring Festival couplets on the island is well preserved. In the early years, many people would write their own couplets, and some people with good calligraphy would set up stalls to write Spring Festival couplets for their neighbors and collect a small amount of embellishments. Now the printed matter is getting more and more exquisite, and more people are buying Spring Festival couplets to paste. In addition to politicians, local governments, enterprises and merchants, some temples and monks in Taiwan Province will also present Spring Festival couplets, spring stickers and spring strips to believers. For example, Master Foguangshan Nebula’s spring stickers of "Loyalty and Family Heritage" this year are very popular.

　　Chen Chunlin shuttles across the Taiwan Straits all the year round to engage in cultural exchange activities. According to his observation, there is no obvious difference between the cultural atmosphere of Spring Festival couplets between the two sides, only the difference between urban and rural areas. The culture of Spring Festival couplets in cities of Taiwan Province and mainland China is relatively weak, while in rural areas of Taiwan Province and mainland China, it is relatively strong.

　　Chen Chunlin said that some old streets in Taiwan Province, such as Dihua Street in Taipei, Hukou Street in Hsinchu and Lukang, have a strong Spring Festival couplets culture. If you go to play during the Chinese New Year, you can see handwritten Spring Festival couplets posted at the door of every household, "looking very happy and comfortable."

　　Spring Festival couplets are protected from "de-China" because of their "political function", and they are also sought after by blue-green politicians on the island. For a traditional culture, is this lucky or sad? (Reporter Wang Ping)

The performance of the mobile phone business is sluggish, and HTC has put its treasure on VR.At present, the HTC Vive virtual reality helmet of the Bank of China has been officially launched, but the price of 6888 yuan has also discouraged many people.

To this end, HTC has adopted a more people-friendly approach in product promotion. At present, HTC has reached a strategic cooperative relationship with Shunwang Technology, the largest Internet cafe platform service provider in China, to jointly develop virtual reality business and form a competitive Vive ecosystem in public Internet places.

To put it simply, HTC will provide HTC Vive in the pilot Internet cafe for players to experience for free.At present, the detailed addresses of the first batch of Vive experience Internet cafes have been announced. Students who want to experience immersive VR, see if you have your home.：

1. Fei Fei Music Internet Cafe (Leling Road, Qingdao)

Address: No.93 Laoling Road, Qingdao, Shandong Province

2. Yibo E-sports Hall (Tianjin Beichen Store)

Address: Chenchang Road, Beichen District, Tianjin

3. Happy Garden Internet Cafe (Waitu Store)

Address: Units 301 -309, No.817 Hubin South Road, Siming District, Xiamen, Fujian

4. Sunshine Xinmiao (Taiyuan North Street Store)

Address: Floor 1, No.246 North Street, Xinghualing District, Taiyuan City, Shanxi Province

5. White Night Internet Cafe (Tsinghua East Road Store)

Address: Floor 3, Block B, No.25 Tsinghua East Road, Haidian District, Beijing

6. Xinsu Internet Cafe (wuxi new district Columbus Store)

Address: No.120, Columbus Commercial Plaza, Changjiang North Road, Wuxi New District, Jiangsu Province

7. Jiela Internet Cafe (Hangzhou West Lake Cultural Square Store)

Address: 301, Zone C, Xihu Cultural Square, Hangzhou, Zhejiang Province

8. BenQ E-sports Hall (Shijiazhuang wanda plaza Store)

Address: No.132-65, B2 Business, wanda plaza, Yuhua District, Shijiazhuang, Hebei.

9. League of Legends Internet Cafe (Expo Experience Store)

Address: Expo Center, Dongfeng Road and Wenbo East Road, Zhengzhou City, Henan Province

10. Wangyu Internet Cafe (Shenzhen Coastal City Store)

Address: 307C, 3rd floor, Tianli Central Business Plaza, Haide 3rd Road, Nanshan District, Shenzhen, Guangdong.

11. Wangyu Internet Cafe (Shanghai Yishan Road Store)

Address: No.488 Yishan Road, Xujiahui District, Shanghai

12. Clockwork Internet Cafe (Changsha Dongfeng Road Branch)

Address: 3F, podium building, No.9 Dongfeng Road Park, Kaifu District, Changsha, Hunan Province

13. D.S Room esports hall

Address: 8th Floor, Jinshatian Street, Longhu Hangzhou, No.560 Jinsha Avenue, Jianggan District, Hangzhou, Zhejiang.

14. Martian Internet Cafe

Address: No.123 Yingbin Avenue, Chengdu, Sichuan.

15. Springfield Huahua Internet Cafe

Address: Floor 1, Floor 2, No.88 Changjiang Second Road, Yuzhong District, Chongqing

16. Wheat Field E-sports Hall

Address: No.13-14, No.1 Kehua Street, Chengdu, Sichuan.

17. Milan Internet Cafe

Address: Floor 2, Building B, City Mall Pedestrian Street, Qilin District, Qujing City, Yunnan Province

18. Ivory Tower Internet Cafe (Diamond Shop)

Address: Shaoshan Road Building Materials Market (Garden 2 Village), Tianyuan District, Zhuzhou City, Hunan Province

19. ronin TES e-sports Internet cafe

Address: No.2, Floor 2, Building A, Qianda Garden, Putuo Road, Yunyan District, Guiyang, Guizhou

20. Munster Internet Cafe

Address: No.97 Dongting Street, Jiang ‘an District, Wuhan, Hubei.

Russian troops captured Ukrainian "revolutionary weapons"

Today’s Russian TV website reported that according to a video released on April 5, the Russian army discovered a damaged and buried heavy armored combat vehicle that was once considered as the result of the revolutionary innovation of the Ukrainian army.

According to reports, engineers of the "Azov Camp" in Ukraine manufactured the "Azov Sea Man" tank in 2015 by modifying the T-64 tank. However, this $5 million chariot has not been put into mass production. Part of the reason is that "Azov Seaman" tank weighs 41 tons, which is a heavy burden on its engine, and the tank has no thermal camera and mediocre equipment, which is not suitable for combat missions.

In October 2016, the only prototype of the tank was stolen and later found at the "Azov Camp" base, but the engine and gearbox were damaged. Russian media said that the "Azov Camp" was simply buried. After the Russian army arrived, the local residents provided the location of the burial place, and the "Azov Sea Man" tank was captured by the Russian army.

Putin: There is almost no unemployment in Russia.

According to today’s Russian TV website reported on April 4th, Russian President Vladimir Putin said on the 4th that the Russian authorities have worked with enterprises and trade unions to reduce the domestic unemployment rate to the lowest level in history. At present, there is almost no unemployment in Russia, and it will not face this threat in the next few years.

Putin said at the plenary session of the Russian Federation of Independent Trade Unions: "The situation is very good: in 2023, the unemployment rate in Russia fell below 3%, which was 2.9%, and then fell to 2.8% in February this year." Putin pointed out that the problem of labor shortage has become increasingly prominent in Russia. He asked the government to speed up the increase of the minimum wage in the next few years.

Experts believe that the decreasing trend of unemployment rate in Russia is related to the transformation of the country’s economic structure. Now Russia is gradually getting rid of the dependence on raw materials and starting to produce more high value-added goods. Special military operations and import substitution work have also aggravated the labor shortage.

Give up launching low-priced models? Musk refutes

On the 5th, Reuters quoted several sources as saying that Tesla had given up the plan to launch a low-cost model that it had promised to push, and analyzed that this was because China car companies had launched a large number of low-cost electric vehicle models in recent years, and this market segment was very crowded, so it was difficult for Tesla to make a difference in this market segment. After the news came out, Tesla CEO Musk refuted Reuters’s lies on social media.

According to the report, in January this year, Musk also told investors that Tesla plans to produce low-cost models in the Texas factory in the second half of 2025, but at present, the plan has been cancelled.

According to reports, the current model with the lowest price in Tesla is Model 3. It was widely expected that Tesla would launch Model 2 with a lower price later, and the starting price is expected to be about $25,000. Tesla didn’t comment on the news, but Musk posted on social media X that "Reuters is lying" without specifying. Reuters claimed that his source came from many people familiar with the situation and Tesla’s internal communication document dated March 1st this year.

Kadyrov: 3000 Wagner soldiers join Chechen special forces.

According to Russian media reports on April 6th, Ramzan Kadyrov, the leader of Chechen region in Russia, announced on the social platform of "Telegraph" that 3,000 Wagner group fighters will join the special forces of "Ahmat" in Chechnya.

Kadyrov wrote: "The decision has been made: A Wagner commander with the call sign’ Ratibor’ will join the legendary’ Ahmat’ special forces. 3,000 former combatants of the Wagner Group will join him. "

Kadyrov said that these fighters will carry out combat missions in the "special military operations" area in the near future; Ratibor was seriously injured in the battle, but immediately decided to return to the battlefield after his recovery.

Ecuador: Before entering the Mexican embassy to arrest the former vice president of Ecuador, we had a dialogue with him.

On April 6, local time, Ecuadorian Foreign Minister Sommerfeld held a press conference, saying that before entering the Mexican embassy to arrest, the Ecuadorian government had had a full dialogue with the Mexican authorities on the asylum of former Vice President Grasse. Ecuador will stick to its position, defend national sovereignty and reaffirm its commitment to respect international law and fight corruption.

Sommerfeld insisted that Glass had been issued an arrest warrant for alleged embezzlement of public funds and had been sentenced for corruption, which could not be regarded as persecution for political reasons.

On the evening of the 5th, Eritrean security forces drove armored vehicles into the Mexican embassy in Ecuador and arrested Grasse, who was in the embassy. On the 5th, Mexican Foreign Minister Barcena announced through social media that in view of Ecuador’s flagrant violation of the Vienna Convention on Diplomatic Relations and the injury suffered by Mexican diplomats in Ecuador, Mexico immediately severed diplomatic relations with Ecuador.

Behind the exposure of Amazon supermarket AI is 1000 cheap Indian laborers.

Three years ago, Amazon, an American e-commerce giant, opened its first fresh grocery store in Britain. Consumers can buy everything from meat and dairy products to fruits and vegetables, and they can go out directly without waiting in line to check out.

It is said that this technology is driven by artificial intelligence, which Amazon calls "Just Walk Out". However, the American media recently revealed that behind this "magic technology", it was actually done by about 1,000 cheap laborers in India by monitoring and watching the items selected by customers.

According to reports, the reality is that a large part of the sales of "go straight" requires a secret manual review by the Indian team. Employees in India determine the transaction amount by monitoring what customers take, what they put down and what goods they finally take out of the store. According to anonymous sources, in 2022, about 700 out of every 1,000 "direct walk" transactions must be verified by these Indian workers.

There was another problem with the Boeing passenger plane, and the engine caught fire and the flight was cancelled.

Since the beginning of this year, Boeing passenger plane safety accidents have occurred frequently. On the 5th local time, Southwest Airlines reported that one of its Boeing 737-800 passenger planes was forced to cancel its flight on the 4th due to engine fire. Fortunately, no one was injured.

The announcement said that the passenger plane carrying 154 passengers and 6 crew members was originally scheduled to take off from Lubbock Preston Smith International Airport in Texas, USA. The flight crew "stopped taking off safely" after receiving the prompt that "there may be something wrong with the engine". The local fire department said that one of the two engines of the passenger plane caught fire, but no one was injured.

Ural river’s water level continues to rise, RussiaMore than 4,400 people were evacuated in one state.

According to the news reported by the government departments of Orenburg and media reports, it is expected that the water level in ural river will continue to rise on the night of April 6, local time, and the flood situation in Orenburg will be more severe. Russian President Vladimir Putin has ordered Minister of Emergency Situations Kurenkoff to go to Orenburg to organize rescue and relief work.

At present, traffic in 153 residential areas in Orenburg has been interrupted, more than 6,000 houses have been flooded and more than 4,400 people have been evacuated. The water level of the ural river section flowing through orenburg City has risen to 8.55 meters, and the municipal government has organized the forced evacuation of residents in areas that may suffer from floods. In Orsk, the eastern city of Orenburg, where the disaster is more serious, 1,121 people have been evacuated, and the local tram tracks and other infrastructure have been destroyed.

This year, the only total solar eclipse in the world will be staged in North America.

The only total solar eclipse in the world will be staged in the early morning of April 9, Beijing time. The total solar eclipse belt will sweep across North America, and many cities in Mexico, the United States and Canada can see this total solar eclipse. It will take place from noon to afternoon on April 8, local time, and it is highly ornamental.

(Yangcheng Evening News Yangcheng School Comprehensive CCTV News, Xinhua News Agency, World Wide Web, The Paper, Reference News Network, vision china, etc.)

　　Solar greenhouse in the production base of Gobi ginseng fruit in Yumen city. Provided by Yumen Agriculture and Rural Bureau

　　Vegetable farmers are managing cherry tomatoes in the greenhouse of Dunhuang Seed Industry Gobi Agricultural Industrial Park. Provided by Gansu Provincial Department of Agriculture and Rural Affairs

　　Core reading

　　The vast rural areas are very different, and the resource endowments are different. Modern agriculture is doomed to be unable to conquer the world with one model.

　　Many areas in northwest China are dry and lack of rain, and the ecology is fragile. How to break through the common problems of resource constraints and embark on a road of high-quality agricultural development? Jiuquan City, Gansu Province, invigorates Gobi resources, develops ecological agriculture, breaks through technical barriers and market barriers, and balances the relationship between production and ecology, which brings enlightenment to the development of high-quality agriculture in such resource-constrained areas.

　　It is hard to believe that this is the Gobi Desert that once "the wind blows stones and runs away, and grass does not grow everywhere"!

　　Walking into the Gobi agricultural industrial parks in Jiuquan, Gansu Province, it seems to be in the solar greenhouse museum — — In the assembled steel frame greenhouse, leeks, cucumbers, tomatoes and other vegetables are fresh and tender, and vegetable farmers are busy collecting and loading cars; In the intelligent multi-span greenhouse, southern fruit trees such as pitaya, fig and lotus fog are full of vitality, and a set of sophisticated equipment is dazzling … …

　　How do the Gobi desert grow fruits and vegetables? Is there any money in facility agriculture? How to balance production and ecology? With these questions, the reporter found out.

　　Ask Gobi for space

　　Developing ecological facility agriculture will increase the average benefit per mu by 10 times.

　　In the greenhouse of Yinda Gobi Agricultural Industrial Park in Suzhou District, rows of tomato seedlings are more than two meters high. When I ask, I still control the growth! Looking closely, a tomato bears fruit from top to bottom, and it has seven layers, and one layer can pick more than two kilograms of fruit.

　　Li Kai, stationmaster of Yinda Town Agriculture and Forestry Station in Suzhou District, introduced that there are 1,350 solar greenhouses in the industrial park, and 80% of them grow tomatoes. "It is not a problem to collect 12,000 Jin in a shed. The output is 1/3 higher than that of ordinary shed, and the quality is better."

　　"It’s easy to work hard and farm easily. I didn’t expect the wasteland to become a cornucopia." Ge Mingke, a 54-year-old villager in Liufen Village, Yinda Town, said that it is located on the edge of Badain Jaran Desert. In the past, it was not long to grow anything. The villagers used to be poor and developed Gobi agriculture, which made everyone see the future. Today, Lao Ge runs 8 greenhouses in the park. He took out his mobile phone and showed it. "Now, with a little finger, you can roll up the curtain in a few minutes."

　　In addition to vegetables, there are many new things in the park — — Some farmers planted tropical fruits such as pitaya, lotus fog and passion fruit in Gobi, and the benefits were good. The perfume lemon was sold to one in 30 yuan. Ge Mingke tried to grow grapes in the greenhouse this spring, but it was snapped up as soon as it was picked.

　　"Developing efficient agriculture is not a patent in developed regions." Li Kai said that despite the shortage of water and soil resources in Jiuquan, with another brain, the disadvantages can become advantages, and the Gobi desert here can be rich! Statistics show that there are 170 million mu of Gobi desert beaches available in the city, accounting for nearly two-thirds of the city’s land area.

　　"The Gobi Desert is not suitable for traditional farming, but there are many things that can’t be done on cultivated land, but there are advantages here!" Jiang Weijie, a researcher at the Institute of Vegetables and Flowers of the Chinese Academy of Agricultural Sciences, said that the Gobi Desert has a vast area and is concentrated and contiguous, which is suitable for scale operation; There are many stones, and local materials can save a lot of greenhouse cost; The Gobi Desert has up to 14 hours of light every day, and the temperature difference between day and night reaches more than 20 degrees Celsius. The fruits and vegetables are of high yield and good quality.

　　"Gobi agriculture has expanded the development space and opened up new channels for farmers to increase their income." Zhang Guosen, deputy director of Jiuquan Agricultural Technology Service Center, introduced that the protected agricultural area of Gobi in the city reached 90,000 mu, with an annual net income of 25,000 mu — 30,000 yuan, about 10 times that of field planting.

　　Qilian qingquan agricultural science and technology co., ltd chose Yumen city and invested 350 million yuan to develop ginseng fruit. Into the greenhouse, ginseng fruit does not grow on trees, but green seedlings climb the rope and grow straight up.

　　"The fruit grows up after drinking snow water from Qilian Mountain, which is sweet and refreshing and has a unique flavor!" Ma Shoudong, the general manager of the company, said that the irrigation water in Qingquan Township comes from melted snow, which is pure and pollution-free, and the Gobi land is suitable for developing green and organic crops.

　　In addition to good quality, it can also be wrong. "Going public in winter and spring can avoid the listing period of Yunnan ginseng fruit and seize the scarcity period of northern fruit." Ma Shoudong said that in the Gobi greenhouse, one crop can be harvested four times, and the average income of the shed is more than 40,000 yuan.

　　In response to the unique resource advantages of the Gobi Desert, not only Qilian Qingquan Company, but also Jiuquan started to build 90 Gobi eco-agricultural industrial parks, and 35 leading enterprises, 49 cooperatives and more than 7,000 farmers including Dunhuang Seed Industry and Julong Group joined in. In just a few years, Jiuquan Gobi eco-agriculture has developed from scratch, from small to large, and has embarked on an innovative development road with outstanding regional characteristics and efficient use of resources.

　　Science and technology break through resource constraints

　　Water is counted by drops, fruits and vegetables are planted in "pillows", and the more scientific farming is, the sweeter it is.

　　Water shortage is the first problem in agriculture in Gobi desert.

　　"Saving water is the only way out." Wang Shengjun, deputy director of the Agricultural and Rural Bureau of Jiuquan City, said that the Gobi is short of water, which is a structural shortage. Heihe River, Shule River, Taolai River and Danghe River all flow through the territory. The key is to vigorously develop science and technology to save water and break the bottleneck of water resources.

　　Jiuquan built a water conservancy project to divert water and water. Popularize water-saving technology in one hand, and formulate 15 technical specifications for Gobi agricultural standardization, so that new integrated technologies such as water-saving drip irrigation and integration of water and fertilizer can be settled, and the maximum benefit of each drop can be exerted.

　　In the intelligent multi-span glass greenhouse of Dunhuang Seed Industry, vegetables are as delicate as flowers. "The water supply is calculated by drops, and each crop has its own drinking water file." Wang Kai, manager of the second production department of the company, introduced that the water and fertilizer equipment automatically adjusts the water supply according to the crop growth data and the environment. Scientific farming, the sweeter the planting, the organic tomatoes produced here sell for 7 yuan a catty.

　　How to make good use of Gobi resources on the basis of protection? Jiuquan defines Gobi eco-agriculture, and its specific development space is arid Gobi area, including Gobi desert, desertification land, abandoned land, and even low-yield fields in oasis. "Gobi agriculture should carry out long-term planning, avoid disorderly development, grasp the balance between production and ecology, and adhere to ecological priority, ‘ Do not drill a new well or increase the total water consumption ’ These two hard levers are the bottom line and the red line. " Wang Shengjun said.

　　With the "hard leverage", how can Gobi agriculture "grow up"? Fan Lide is a pioneer of agriculture in Jiuquan Gobi. His story is very convincing: in 2009, he began to build greenhouses to grow fruits and vegetables in Gobi. Today, the couple run 30 greenhouses, large and small.

　　Walking into Van Lide’s greenhouse, the ground is still the original appearance of Gobi, and all kinds of vegetable seedlings grow in "pillows". This is a matrix pillow technology popularized in the city in recent years. The "pillow" contains the "soil" needed for crop growth. "You don’t have to dig a hole and open a ditch, you can directly bag vegetables, and water and fertilizer will be pumped in like infusion ‘ Pillow ’ 。”

　　The matrix pillow comes from Kangduo Ecological Agriculture Company. Walking into the backyard of the company, the bundled straws are neatly packed, the tomato seedlings are piled up like hills, and the mushroom residue bags are put together. "Matrix pillows are made of these agricultural wastes." Su Hai, Chairman of the Board of Directors, said that 1 mu of sunlight greenhouse needs 67 cubic meters of substrate, which can transform and utilize 125 cubic meters of agricultural wastes such as straw, tail vegetables and livestock manure. Returning substrate to the field can also enhance soil fertility and improve soil.

　　In Jiuquan Gobi desert, various intelligent drip irrigation and water and fertilizer integration facilities are very common. In the past, "the farmland was watered in the field, but now the seedlings were watered in the Gobi", and careful calculation of water-saving accounts became the common action of farmers and enterprises. "It is necessary to save water and improve water efficiency, but also to use water efficiently and improve output efficiency." Zhang Guosen said that through precision drip irrigation, planting tomatoes can save water by 50%, increase production by 30%, and increase efficiency by about 2,000 yuan per mu.

　　Holding a group to develop and sell well.

　　Improve the quality of the industrial chain, do well and enlarge the "vegetable basket" and "fruit plate"

　　Compared with traditional agriculture, Gobi ecological facility agriculture undoubtedly needs more investment. Is it worthwhile to do so?

　　Jiuquan’s approach is to focus on organic and green, and build efficient agriculture in the whole industrial chain.

　　Come to the largest agricultural product market in Hexi region — — In the spring market, I found that many stall owners are rushing to collect Gobi vegetables and fruits. "From November to March of the following year, vegetables from the Gobi Desert accounted for about 20% in the market." Li Hongmei, deputy general manager of Chunguang Market, said that Gobi agriculture is positioned in the middle and high end. If it is difficult to sell at a good price only by staring around the producing area, the key is to broaden the market.

　　The government has set up a platform, built brands and blocked points, so that more and more high-quality agricultural products in Gobi can go out. The influence of "Gobi Snow Run" regional brand has been expanding, and the market has expanded to Beishangguang, Sichuan and Chongqing.

　　"If you want to embrace the big market, you can’t fight alone!" Wang Shengjun introduced that the city took the lead in setting up a vegetable association, formulating production standards and promoting multi-party participants to "hold their fingers into fists".

　　Holding a group to break into the market, the "vegetable basket" and "fruit plate" are getting bigger and bigger. Kangyuan Fruit and Vegetable Farmers Cooperative in Qingquan Township has driven more than 400 farmers to operate 1032 ginseng fruit greenhouses, providing through-train services such as agricultural materials, technology, storage and sales. Chijin Town Dongjiuwang Farmers Cooperative has driven more than 2,000 growers, supported clean vegetable processing, leek flower sauce and other processing projects, and extended the industrial chain.

　　There must be a "golden key" to knock on the door of the market. "The key is to improve the quality of the industrial chain and achieve high quality and good price." China — Wang Xiongjiao, head of the construction promotion group of Israel (Jiuquan) Industrial Park, said that the stones from other mountains can attack jade, and the desert agriculture in Israel is the most similar to Gobi agriculture. People not only have advanced water-saving technology, but also have an efficient industrial chain to ensure that what they produce is a hot commodity. The industrial park officially opened in April this year, and the first suggestion of Israeli experts was to study domestic and international market information.

　　There are no e-commerce online stores, no merchants coming and going, and all the leeks in Chijin Town are sold to Beijing, Hebei, Shaanxi, Xinjiang and other places. "We rely on orders, and the wholesale price of sheds is higher than the retail price of ordinary leeks in the local market." Wang Yi, the leek agent, said that Chijin leek is a geographical indication product, and 90% of the leeks in the town have achieved order sales.

　　"Good quality and good price, organic leeks are sold for five or six yuan a catty." Wang Yi started a new experiment on the Gobi Desert — — More than 100 steel arch sheds and more than 100 solar greenhouses have been built to grow organic vegetables. The newly emerged leek seedlings add new green to the Gobi Desert, and more than 280 farmers are busy with Wang Yi.

　　Large-scale production and circulation are the development trends. "To transport vegetables to Guangzhou, it is required that the temperature of the cabbage is below 2 degrees Celsius, and it will be delivered in 40 hours and sold in 12 hours." Wang Shengyuan, general manager of Julong Modern Agricultural Logistics Port, said that as the largest logistics enterprise in Jiuquan, through the development of cold chain logistics, a number of cooperatives have been driven to connect with the big market.

　　Jiuquan, who is well versed in the development of Gobi agriculture, has a new plan: by 2022, it will build a demonstration area of Gobi eco-agriculture leading the whole province and even the whole country, and become a competitive "vegetable basket" production and supply base based in the northwest, radiating the whole country and facing Central Asia, West Asia and South Asia.

CCTV News:Report to the 20th CPC National Congress of the Communist Party of China proposed to comprehensively promote rural revitalization, develop rural characteristic industries, and broaden the channels for farmers to increase their income and become rich. All localities have adapted to local conditions, adjusted their planting structure, and developed a variety of industries in an integrated way.

At present, it is the harvest season of Camellia oleifera. In the Camellia oleifera base in Poyang County, Jiangxi Province, heavy Camellia oleifera seeds are covered with branches, and farmers are busy picking, bagging, weighing and carrying fruits. Camellia oleifera is a unique woody oil tree species in China. Jiangxi province has 15 million mu of camellia oleifera forest, with an annual output of 170,000 tons of camellia oil, ranking second in planting area, output and output value.

Fu Haibo, Party Secretary of Cheshang Forest Farm in Yifeng County, Jiangxi Province:When I built this industry in 2019, my ideal at that time was to take it (Camellia oleifera planting) as an industry to get rid of poverty and as a model that can be promoted and replicated. So at present, it has basically achieved the expected purpose.

Local enterprises and farmers are encouraged to develop the production and management of Camellia oleifera, and various integrated development models such as "Camellia oleifera+tourism", "Camellia oleifera+catering" and "Camellia oleifera+culture" are vigorously promoted. Camellia oleifera industry has become a new engine to help farmers increase their income and revitalize rural areas in Jiangxi.

These days, in Xide County, Liangshan Prefecture, Sichuan Province, vineyards in the valley area have also begun to enter the picking period. The villagers are busy picking and packing late-maturing "autumn black" grapes.

Chen Dejun, Party branch secretary of Minshan Town Democratic Village, Xide County, Liangshan Prefecture, Sichuan Province:In the past, traditional farming (potatoes, etc.) earned about 500 yuan a year, but now we can earn about 30 thousand yuan a year (an acre) through the (grape) industry, which has been turned over many times.

Xide County, Liangshan Prefecture, Sichuan Province was once one of the concentrated contiguous deep poverty-stricken areas in China. In the past, the income from planting potato, corn, rape and other grain and oil crops was not high. In recent years, with the support of national policies, local crops have been adjusted, such as grapes and vegetables, and olive and Chinese herbal medicines have been planted in the valley areas. In 2021, the proportion of cash crop planting area will rise to 40%, and the agricultural output value will increase significantly.

Lu Yang, deputy magistrate of Xide County, Liangshan Prefecture, Sichuan Province:The fruit planting area in Xide County has reached 11,200 mu, the economic income has reached more than 40 million yuan, the vegetable planting area has reached 13,100 mu, and the total income has reached 132 million yuan. It plays a very important role in increasing farmers’ income, increasing agricultural efficiency and optimizing agricultural structure, especially laying a solid foundation for rural revitalization.

　　On September 29th, the certification ceremony of C919 aircraft in type certificate was held in Beijing Capital Airport. Song Zhiyong (left), director of the Civil Aviation Administration of China, presented type certificate of C919 aircraft to He Dongfeng, chairman of Comac China.

　　Xinhua News Agency reporter Li Tao photo

　　Weinan Airport, located in pucheng county, Weinan City, Shaanxi Province, is a national civil aircraft research and flight test base. The picture shows the C919 large passenger plane at the airport.

　　Xinhua News Agency reporter Ding Ting photo

　　At 6: 52 on May 14th this year, the C919 passenger plane numbered B-001J took off from the fourth runway of Shanghai Pudong Airport and landed safely at 9: 54, marking the successful completion of the first flight test of the first C919 passenger plane that China Commercial Aircraft Corporation will deliver to its first customer.

　　Xinhua News Agency reporter Ding Ting photo

　　General Secretary of the Supreme Leader said that making the China big plane soar in the blue sky bears the national will, national dream and people’s expectation.

　　On September 29th, the Civil Aviation Administration of China awarded the C919 type certificate to Commercial Aircraft Corporation of China (hereinafter referred to as "Comac China"). From the establishment of the project in 2007 to the first flight in 2017, and then to the completion of evidence collection, it took 15 years, and the domestic large aircraft was finally allowed to engage in commercial operations and was about to soar above the blue sky.

　　What are the advantages of domestic large aircraft? Why build your own large civil aircraft? Our reporter interviewed Comac China and relevant experts in civil aviation.

　　Have a competitive advantage in many aspects

　　— — It is not only equipped with advanced systems and materials, but also provides passengers with a more comfortable ride environment.

　　On September 29th, the type certificate certification ceremony of C919 aircraft was held in Beijing Capital International Airport, which was an important milestone in the cause of China’s large aircraft, and marked that the large passenger aircraft with independent intellectual property rights developed by China in accordance with internationally accepted airworthiness standards passed the airworthiness certification. Since then, China has a single-aisle trunk airliner that can be put into operation.

　　"C919 completed the evidence collection, indicating that its safety and reliability meet the requirements of airworthiness regulations." Li Xiaojin, director of civil aviation university of china Institute of Aviation Economics, told this reporter that the C919 successfully made its first flight in May 2017. During the flight test period of more than five years, six trial aircraft have completed a series of flight test missions in Yanliang, Shaanxi, Nanchang, Shandong, Pudong, and Dunhuang, Gansu, and comprehensively verified the power and electrical systems, verifying the safety and reliability of the aircraft in various extreme situations such as stall, natural icing, high temperature and extreme cold. At 6: 52 on May 14th this year, the seventh aircraft of C919 jumbo took off from Shanghai Pudong Airport and landed safely at 9: 54, marking the successful completion of the first flight test of the first C919 jumbo aircraft that China Commercial Aircraft Corporation is about to deliver to its first customer.

　　Whether a civil airliner can be put into commercial operation is not decided by the manufacturer, nor by the operator, that is, the airline, but by airworthiness certification. The type certificate won this time is the ticket for large aircraft to enter the aviation market.

　　After getting the admission ticket, it depends on the advantages of domestic large aircraft if they want to gain a foothold in the aviation market.

　　C919 is equipped with advanced systems and advanced materials. According to Comac of China, the C919 wing design adopts supercritical airfoil design independently developed, which can reduce drag by 5%. The use of advanced materials such as Al-Li alloy and composite materials makes the structure lighter, which greatly improves the safety, economy and environmental protection of the aircraft. At the same time, it is equipped with advanced airborne systems and engines with superior performance.

　　For passengers, the wide fuselage of the C919 will provide more seating space. At the same time, it adopts high-efficiency air filtration system to provide passengers with high-quality fresh air, and the cabin lighting adopts humanized scene lighting design to create a warm and considerate comfortable environment.

　　The C919 is aimed at Airbus A320 and Boeing 737 series models, and adopts single-channel narrow-body layout, with 158 to 192 seats and a range of 4,075 to 5,555 kilometers. At the same time, the C919 is safe and reliable, backed by the vast China market, and has unlimited potential.

　　At present, C919 has accumulated more than 800 orders from 28 customers. "Before type certificate was acquired, there were more than 800 orders, which was quite impressive. The safety, economy, comfort and other aspects of the C919 are relatively suitable for market demand, and are suitable for domestic long-distance routes and neighboring Southeast Asian international routes. " Li Xiaojin commented like this.

　　An important milestone in China’s commercial aircraft manufacturing industry

　　— — It is a large jet civil aircraft developed by China and with independent intellectual property rights.

　　Why build a large domestic civil aircraft? Aviation manufacturing industry is known as the "flower of industry", with long industrial chain and high added value, involving hundreds of professional categories, which has high requirements for industrial capacity. Among them, the R&D and manufacturing capacity of large passenger aircraft is an important symbol of a country’s aviation manufacturing level and is also regarded as the embodiment of a country’s overall strength.

　　In the past ten years, the C919 research team insisted on independent innovation and open cooperation, successively conquered a number of key technologies, formed a number of core capabilities, tempered a number of talent teams, promoted a number of industrial development, and formed a capability platform to support the independent development of China large aircraft.

　　The person in charge of Comac China said that through the development of C919 large passenger aircraft, China has completed the whole process of design, manufacture, test, flight test and airworthiness certification for the first time, and has the ability to develop large passenger aircraft according to internationally accepted airworthiness standards.

　　C919 adopts the mode of "main manufacturer+supplier". As the main manufacturer of domestic large aircraft, Comac China is responsible for the design and development, system integration, final assembly, airworthiness certification, customer service and marketing of C919. Comac China conducts supplier selection and management for airframe structure and airborne system equipment nationwide. The structure of C919 is designed by Comac of China, and manufactured by many domestic enterprises, with completely independent intellectual property rights. The engine is provided by CFM, a US-France joint venture company, and the avionics system is provided by Angji Avionics, a Sino-US joint venture company.

　　The development of domestic large aircraft is also an important aspect to meet the dual needs of the national economy and development strategy. Li Xiaojin said: "The civil aviation industry is a national basic and strategic industry. Buying a large number of foreign aircraft makes our air transportation industry subject to people. At the same time, the price of Airbus A320 and Boeing 737 series aircraft is about $110 million to $120 million. If you buy hundreds of aircraft every year, it will cost tens of billions of dollars, which is relatively high. With the commercial operation of C919, it will accelerate the integration of upstream and downstream industries, amplify the industrial correlation effect of civil aviation and aviation manufacturing, and further improve the overall economic development quality. "

　　The aviation market in China is large.

　　— — In the next 20 years, China’s demand for passenger airliners is estimated to be 9,084, worth about 1.39 trillion US dollars.

　　At present, Airbus and Boeing account for the bulk of the global civil aviation aircraft market with more than 100 passengers. After C919 is put into commercial operation, what impact will China large aircraft bring to civil aviation?

　　— — Create new economic growth points.

　　China’s civil aviation transportation industry is in a period of rapid growth, and the domestic market demand is great. The development of domestic large aircraft will better meet the needs of China’s economic development and people’s travel, and create new economic growth points.

　　China Commercial Aircraft Corporation Market Forecast Annual Report (2021— 2040) predicts that in the next 20 years, more than 41,429 new aircraft will be delivered worldwide, with a value of about 6.1 trillion US dollars (based on the 2020 catalogue price). China aviation market will receive 9,084 new aircraft, with a value of about 1.39 trillion US dollars (based on the catalogue price in 2020). Among the newly accepted aircraft in China aviation market, the number of narrow-body passenger aircraft will reach 6,295. As the mainstream aircraft in the civil aviation transportation market, narrow-body passenger aircraft account for about 80% of China’s civil aviation fleet and 70% of the global fleet.

　　— — Promote the upgrading and development of the industrial chain.

　　C919 is the take-off work of China’s large civil aircraft industry, and the aviation manufacturing industry chain driven by C919 has great potential. It is expected that it will drive group breakthroughs in new materials, modern manufacturing, advanced power, electronic information, automatic control, computers and other fields, and will also enable aviation high-end raw materials, subsystems and parts manufacturers to achieve performance growth. At present, more than 20 provinces, more than 1,000 enterprises and institutions and nearly 300,000 people have participated in the research and development.

　　Taking materials as an example, the application of new materials is an important aspect of the development and progress of aviation technology. The manufacturing of large civil aircraft involves composite materials, titanium alloys, high-strength steel, etc. The development of C919, and a variety of new materials are applied to civil aircraft on a large scale for the first time, which not only leads to a breakthrough in material technology, but also brings great demand to the material industry.

　　The successful development of C919 will provide more choices for airlines and customers, more opportunities for suppliers and partners, and further stimulate the healthy competition and innovation vitality of the global commercial aircraft industry.

　　The airworthiness certification is only the first step for C919 to be put into operation, and the subsequent industrialization will take a long time. Li Xiaojin said: "According to public data, there are about 50,000 transport aircraft in operation around the world, of which Boeing and Airbus each account for about 45%. In the future, C919 should also strive for the european aviation safety agency airworthiness certificate and the US Federal Aviation Administration airworthiness certificate in order to put it into commercial operation in more countries. " He said that there is still a gap between China and the world-class level in aero-engine manufacturing and avionics system design. Compared with automobile and other industries, the aviation manufacturing industry has the characteristics of high technology added value and low labor intensity, and there are certain technical barriers. The technology in many sub-sectors of the industrial chain still needs to achieve a breakthrough from 0 to 1.

　　Slow and steady, with unlimited potential, China Big Aircraft will write more wonderful stories.

　　Investment continues to make efforts in making up shortcomings, transformation and upgrading, consumption patterns continue to innovate and develop, the employment situation continues to improve, and the income gap between urban and rural residents continues to narrow … … In the first quarter of this year, with the steady economic and social development, people’s living standards have been continuously improved, and the people’s sense of acquisition, happiness and satisfaction have been continuously enhanced. In the future, with the continuous implementation of various policies to benefit the people and the people, our life will be even better.

　　The investment growth rate rose steadily and the structure continued to be optimized and upgraded.

　　Peng Yongtao, Director of Investment Department of National Bureau of Statistics

　　With the implementation of a series of "stable investment" policies, the growth rate of fixed asset investment in China has steadily rebounded. In the first quarter, the total investment in fixed assets (excluding farmers) was 1,018.71 billion yuan, a year-on-year increase of 6.3%. At the same time, investment in short-boarding, transformation and upgrading has continued to exert strength, and the investment structure has been continuously optimized. The key role of investment in optimizing the supply structure continues to be highlighted.

　　I. Infrastructure investment has stabilized and rebounded.

　　Since October 2018, the growth rate of national infrastructure investment has continued to pick up, with a year-on-year increase of 4.4% in the first quarter of this year, an increase of 0.6 percentage points over last year.

　　The growth rate of investment in areas related to people’s livelihood has accelerated. In the first quarter, investment in the social sector increased by 14.3% year-on-year, with the growth rate increasing by 4.1 percentage points and 2.4 percentage points respectively from January to February and last year.

　　Second, the investment structure of manufacturing industry continued to be optimized.

　　In the first quarter, manufacturing investment increased by 4.6% year-on-year. Among them, the growth rate of investment in high-tech manufacturing industry has accelerated. In the first quarter, the investment in high-tech manufacturing industry increased by 11.4%, the growth rate was 5.2 percentage points higher than that in January and February, and it was 6.8 percentage points higher than that in all manufacturing industries.

　　The growth trend of transformation and upgrading investment in manufacturing industry is good, which is an important factor to stimulate the growth of manufacturing investment. In the first quarter, the investment in technological transformation of manufacturing industry increased by 16.9%, and the growth rate was 2 percentage points higher than that of last year.

　　Third, the real estate development investment is generally stable.

　　Under the policy of "stabilizing land prices, housing prices and expectations", the real estate market has undergone positive changes, and the main indicators are mostly stable and positive. In the first quarter, investment in real estate development increased by 11.8% year-on-year; The newly started area of real estate increased by 11.9%; The sales area of commercial housing decreased by 0.9%, narrowing the decline by 2.7 percentage points.

　　Fourth, private investment grew steadily.

　　In the first quarter, private investment increased by 6.4% year on year. Among them, investment in the social field increased by 26.6%, and the growth rate was 9.2 percentage points higher than that from January to February; Investment in real estate development increased by 13% and continued to maintain rapid growth.

　　Five, foreign investment and Hong Kong, Macao and Taiwan businessmen have accelerated.

　　In the first quarter, the investment of foreign enterprises increased by 8.7% year-on-year, and the growth rate was 5.3 percentage points higher than that from January to February. Investment by Hong Kong, Macao and Taiwan businessmen increased by 2.8%, 2.8 percentage points higher than that from January to February.

　　6. The growth rate of investment in the eastern, central and western regions has increased.

　　In the first quarter, investment in the eastern region increased by 4.3% year-on-year; Investment in the central region increased by 9.6%; Investment in the western region increased by 7.8%; Investment in Northeast China increased by 2.9%.

　　The consumption potential is released, and the new and old kinetic energy is accelerated.

　　Lin Tao, Director of the Department of Foreign Trade and Economic Cooperation of the National Bureau of Statistics

　　In the first quarter, China’s consumer goods market was generally stable, the consumption structure continued to be optimized and upgraded, the consumption mode continued to innovate and develop, the conversion of old and new kinetic energy in the consumption field was steadily advanced, and the consumption potential of residents was further released. Consumption remained the first driving force for economic growth.

　　First, consumption continues to play a fundamental role

　　The consumer goods market as a whole maintained steady growth. In terms of nominal growth rate, the total retail sales of consumer goods in the first quarter increased by 8.3% year-on-year. At the same time, domestic consumption continues to play the role of the main engine of economic growth, and the contribution rate of final consumption expenditure to economic growth in the first quarter is 65.1%.

　　Second, the urban and rural consumption structure is optimized, and the rural market is growing rapidly.

　　Driven by the steady growth of residents’ income and the improvement of market expectations, the retail sales of urban consumer goods in the first quarter increased by 8.2% year-on-year, 0.1 percentage point faster than that in the fourth quarter of last year. At the same time, the rural consumption environment continued to improve. In the first quarter, the retail sales of rural consumer goods increased by 9.2% year-on-year, and the growth rate was 1.0 percentage points higher than that of the urban market.

　　Third, the continuous adjustment of commodity structure

　　The sales growth rate of some consumption upgrading products accelerated, and the communication equipment products related to consumption upgrading increased by 10% year-on-year in the first quarter; Cosmetics increased by 10.9%. At the same time, the demand for service consumption is strong. In the first quarter, the national catering revenue increased by 9.6%, which was 1.4 percentage points higher than the retail sales.

　　Fourth, the consumption pattern is constantly innovating.

　　Emerging formats grew rapidly. In the first quarter, the online retail sales of physical goods nationwide increased by 21.0%, which was 12.7 percentage points higher than the total retail sales of social consumer goods. The traditional format grew steadily, with the retail sales of supermarkets and convenience stores above designated size increasing by 7.5% and 10.5% respectively in the first quarter.

　　The new and old formats are integrated and developed. According to estimates, in the first quarter, the retail sales of goods realized by units above designated size through the Internet accounted for 11.3% of the retail sales of consumer goods above designated size, up 0.2 percentage points from the fourth quarter of last year.

　　V. Stable supply of consumer goods market

　　The production of consumer goods industry grew steadily, and the actual growth rate of added value of consumer goods industry remained above 6% in the first quarter; Investment in the consumer sector grew well. In the first quarter, investment in culture, sports and entertainment increased by 22.7%, and investment in education increased by 14.7%. Consumer-related industries are running well, with the average index of non-manufacturing business activities of 54.6% in the first quarter.

　　With the steady growth of residents’ income, tax reduction and fee reduction and the gradual effectiveness of policies to promote consumption, residents’ consumption demand will be further released, the trend of consumption transformation and upgrading will continue, and the consumer market is expected to continue to grow steadily on the whole.

　　The overall price operation was stable, and the production field rose slightly.

　　Zhao Maohong, Director of Urban Department of National Bureau of Statistics

　　Since the beginning of this year, in the case of abundant supply, the price in the consumer sector has risen moderately, the price in the production sector has risen slightly, and the national price operation has been generally stable.

　　First, the price increase in the consumer sector is moderate.

　　In the first quarter, the national CPI (Consumer Price Index) rose by 1.8% compared with the same period of last year, and the growth rate dropped by 0.3 percentage points compared with the same period of last year. From the ring comparison, affected by holiday factors, CPI increased by 0.5% and 1.0% in January and February respectively, and decreased by 0.4% in March after the holiday; From a year-on-year perspective, the CPI rose by 1.7%, 1.5% and 2.3% from January to March, respectively, and the fluctuation of the increase was mainly affected by changes in food prices. The monthly core CPI excluding food and energy prices is 1.9%, 1.8% and 1.8% respectively, with a moderate and stable increase.

　　The increase in food prices slightly expanded. In the first quarter, food prices rose by 2.2%, an increase of 0.2 percentage points over the same period of last year, which affected the CPI increase by about 0.45 percentage points.

　　The increase of non-food prices declined. In the first quarter, non-food prices rose by 1.7%, which was 0.5 percentage points lower than the same period of last year, affecting the CPI increase by about 1.39 percentage points.

　　Second, prices in the production sector rose slightly.

　　The increase in PPI dropped significantly. In the first quarter, the national PPI (ex-factory price index of industrial producers) rose by 0.2% year-on-year, down by 3.5 percentage points compared with the same period of last year and down by 2.1 percentage points compared with the fourth quarter of last year. Among them, the price of means of production changed from 4.9% in the same period last year to flat, which was the main reason for the decline in PPI growth.

　　The prices of most industrial sectors are generally stable. In the first quarter, among the 40 major industries surveyed, the ex-factory prices rose in 29, remained flat in 2 and fell in 9. In most industries, the ex-factory price changes slightly, and in 28 industries, the ex-factory price changes between 2.0%.

　　The ex-factory price of the equipment manufacturing industry is generally stable. Among them, the ex-factory price of general equipment manufacturing rose by 0.9%, the ex-factory price of special equipment manufacturing rose by 0.5%, and the ex-factory price of computer, communication and other electronic equipment manufacturing rose by 0.2%; The ex-factory prices of railways, ships, aerospace and other transportation equipment manufacturing industries are flat.

　　The prices of some means of production have risen. In the first quarter, the international crude oil price rebounded, and the low temperature in some areas led to an increase in heating demand, and the price of energy products rose. Affected by the Spring Festival, from January to February, the market demand for steel and non-ferrous metals was weak and the prices fell. In March, with the concentrated construction of post-holiday infrastructure projects, the demand for steel and non-ferrous metals increased, and the prices of related products went up.

　　The employment situation is basically stable, and the market supply and demand are stable and orderly.

　　Meng Canwen, Deputy Director of the Department of Population and Employment Statistics of the National Bureau of Statistics

　　In the first quarter, affected by the downward pressure of the economy and the Spring Festival, the national urban survey unemployment rose first and then fell. With the continuous efforts of the employment priority policy and a series of measures to stabilize and promote employment, the employment situation in China has remained stable as a whole.

　　First, the national urban survey unemployment rose first and then fell.

　　In the first three months of this year, the national urban survey unemployment rate was 5.1%, 5.3% and 5.2%, respectively, up by 0.1, 0.3 and 0.1 percentage points compared with the same period of last year. Although it rose in February, it fell back in March, and the average monthly rate was lower than the expected target of 5.5%. In January and February, the unemployment rate rose due to the combined influence of economic downward pressure and Spring Festival factors. In March, with the decline of seasonal factors, the weather turned warmer after the holiday, enterprises resumed work, the demand for employment increased, and the proportion of temporary unemployed people who closed down seasonally dropped significantly. By age, the unemployment rate of the main working-age population aged 25 to 59 was below 5% in the first quarter, and the employment situation remained stable as a whole.

　　Second, the demand for employment in enterprises is stable

　　The employment demand of enterprises is generally stable. The key survey on the employment of manufacturing enterprises conducted by the National Bureau of Statistics in six eastern provinces in March shows that enterprises have returned to work well after the Spring Festival, with a return rate of over 90%, and the demand of some enterprises has increased compared with the same period last year.

　　According to the monthly labor force survey data, the average weekly working hours of employees in enterprises in March were 46.0 hours, an increase of 1.1 hours over the previous month and 0.3 hours over the same period last year. The average weekly working hours of all types of enterprises have increased compared with February, and the average weekly working hours of employees in private enterprises have increased by 1.4 hours compared with last month.

　　Third, the supply and demand of the human resources market are basically stable.

　　According to the data of Ministry of Human Resources and Social Security, from January to March, 3.24 million people were newly employed in cities and towns, achieving the annual target of 29.5%, 1.17 million unemployed people in cities and towns were re-employed, and 390,000 people with employment difficulties were employed, all of which maintained a high level. In the first quarter, the recruitment ratio of the national human resources market was 1.28, up 0.5 percentage points year-on-year and 0.1 percentage points quarter-on-quarter. The number of recruitment positions was greater than the number of job seekers, and the supply and demand of the human resources market were basically stable.

　　For the first time, the Government Work Report takes the employment priority policy as a macro-control tool, strengthens all aspects to attach importance to employment and support employment orientation, and successively introduces tax relief policies such as reducing the VAT rate and social insurance rate, greatly reducing the business cost of enterprises, fully supporting enterprises to absorb employment, making precise policies for key employment groups, striving to promote employment and entrepreneurship, and ensuring that the employment situation in China remains stable.

　　The income gap is shrinking, and consumer spending is increasing steadily.

　　Wang Youfen, Director of Household Survey Office of National Bureau of Statistics.

　　In the first quarter, the national income continued to grow, keeping pace with the economic growth, showing a trend slightly faster than the economic growth. The income growth of rural residents continues to be faster than that of urban residents, and the income gap between urban and rural residents continues to narrow. Residents’ consumption expenditure grew steadily, while service consumption expenditure grew rapidly.

　　First, residents’ income and economic growth are basically synchronized.

　　In the first quarter, the per capita disposable income of the national residents was 8493 yuan, a nominal increase of 8.7% over the same period of last year. After deducting the price factor, the actual growth rate was 6.8%, which was 0.4 percentage points faster than the GDP growth rate.

　　The income gap between urban and rural residents continues to narrow. In the first quarter, the per capita disposable income of urban residents was 11,633 yuan, an increase of 7.9% (unless otherwise specified), and a real increase of 5.9% after deducting the price factor; The per capita disposable income of rural residents was 4,600 yuan, an increase of 8.8%. After deducting the price factor, the real increase was 6.9%. The actual growth rate of per capita disposable income of rural residents is 1.0 percentage points faster than that of urban residents, and the income gap between urban and rural residents continues to narrow.

　　Wages and transfer income increased steadily, and income from operation and property increased rapidly. In the first quarter, the per capita wage income of the national residents was 4,838 yuan, an increase of 8.7%; The per capita net operating income of the national residents was 1,486 yuan, an increase of 8.3%; The per capita net income of national residents was 721 yuan, an increase of 12.2%, and the growth rate was 1.9 percentage points faster than the same period of last year; The per capita net transfer income of national residents was 1,449 yuan, an increase of 7.3%.

　　Second, the consumption expenditure of residents grew steadily.

　　In the first quarter, the per capita consumption expenditure of the national residents was 5538 yuan, a nominal increase of 7.3% over the same period of last year, and a real increase of 5.4% after deducting the price factor. Among them, the per capita consumption expenditure of urban residents was 7,160 yuan, an increase of 6.1%, and the actual increase was 4.1% after deducting the price factor; The per capita consumption expenditure of rural residents was 3,525 yuan, an increase of 8.7%. After deducting the price factor, the actual increase was 6.8%. The actual growth rate of per capita consumption expenditure of rural residents is 2.7 percentage points faster than that of urban residents.

　　Service consumption expenditure increased rapidly. In the first quarter, the per capita service consumption expenditure of the national residents was 2,329 yuan, an increase of 11.9%, which was faster than the growth rate of per capita consumption expenditure by 4.6 percentage points. Among them, the per capita expenditure on catering services increased by 18.6%; The per capita medical service expenditure increased by 15.7%, mainly due to the further improvement of medical insurance financial subsidy standard, the further expansion of reimbursement drug list, and the convenience of direct settlement of medical treatment in different places. The per capita education expenditure increased by 35.8%, mainly due to the late Spring Festival last year, the delay in the start of school, and the lag of some education expenses, which led to the low number of base periods in the first quarter, thus the education expenditure increased rapidly.