Inner Mongolia is located in the northern frontier of the motherland, extending obliquely from northeast to southwest in a long and narrow shape, with a length of about 2,400 kilometers from east to west and a maximum span of more than 1,700 kilometers from north to south. The total area is 1.183 million square kilometers. It spans the Northeast, North China and Northwest China, borders Heilongjiang, Jilin, Liaoning, Hebei, Shanxi, Shaanxi, Ningxia and Gansu provinces, and borders Russia and Mongolia with a border line of more than 4,200 kilometers. The landform is dominated by plateaus, with most areas above 1000 meters above sea level. In the east, there are vast forests in Daxinganling Mountains, in the south, there are rich Nenjiang Plain, Xiliaohe Plain and Hetao Plain, in the west, there are vast Tengger, Badain Jaran, Wulanbuhe Desert, and in the north, there are vast Hulunbeier and Xilingol grasslands. The climate belongs to temperate continental monsoon climate, with the temperature around 25℃ in summer, the lowest temperature in the central and western regions below -20℃ in winter, and the lowest temperature in the eastern forest region below -50℃.

Capital of the autonomous region: Hohhot
Address of Autonomous Region Government: No.1 Chilechuan Street, Hohhot
Postal code: 010098
Tel: 0471-6944404
Website: www.nmg.gov.cn

Geographical location and natural conditions
Geomorphology The whole area is basically a plateau landform area, with most areas above 1000 meters above sea level. Inner Mongolia Plateau is the second largest of the four plateaus in China. Besides the plateau, there are mountains, hills, plains, deserts, rivers and lakes.

climateIn 2023, the average temperature in the whole region was 0.9℃ higher than normal (1991-2020, the same below), which was the first highest in the same period since 1961 with 2007. The average temperature in the whole region is high in spring, summer and autumn, and normal in winter (December 2022-February 2023, the same below). The average precipitation in the whole region is 4.9%(16.0mm) less than normal, with more in the east and northeast, less in most parts of the west, and the rest areas are close to normal. The precipitation in the four seasons is more than 9.7% in winter, and less in spring, summer and autumn, with the most less in autumn, less than 16.8%. ?

natural resource

????Wild animal resources:

Terrestrial wild vertebrates in the whole region613 species, belonging to 29 orders, 93 families and 291 genera. Among them, there are 50 species of terrestrial wild animals under national first-class protection; There are 106 species of terrestrial wild animals under national second-class protection.

Wild plant resources:

There are 2619 species of vascular plants (seed plants and ferns) in Inner Mongolia. Among them, there are 2551 species of seed plants and 68 species of ferns. Among them, there are 2 species of national first-class protected plants, including 1 species in charge of forestry and grass department and 1 species in charge of agriculture department; There are 45 kinds of national second-class protection, including 21 kinds in charge of forestry and grass departments and 24 kinds in charge of agriculture departments.

Forest resources:Inner Mongolia is an important ecological security barrier in the north of China and one of the provinces with relatively rich forest resources in China. From east to west, there are 11 primary forest areas and 11 secondary forest areas in Daxing ‘anling (southern mountains of Daxing ‘anling, Bogeda Mountain, Diyan Temple, Hanshan Mountain, Keshiketeng, Maojingba, Daqingshan Mountain, Manhanshan Mountain, Wulashan Mountain, Helan Mountain and Ejina Secondary Forest Area), as well as artificial forest areas formed by long-term construction. According to the updated results of "one map" of forest resources management in 2020, the forest area in the whole region is 408 million mu, ranking first in the country, with a forest coverage rate of 23.0%; The plantation area is 99 million mu, ranking third in the country; The forest accumulated 1.6 billion cubic meters, ranking fifth in the country. Natural forests are mainly distributed in 11 secondary forest areas, such as the original forest area in Daxinganling, Inner Mongolia and the mountains in the south of Daxinganling, and artificial forests are distributed all over the region. The region is rich in arbor and shrub species, including poplar, willow, elm, Pinus sylvestris var. mongolica, Pinus tabulaeformis, larch, birch and oak, and shrubs such as Caragana, Nitraria sibirica, Prunus armeniaca, Salix psammophila, Haloxylon ammodendron, Poplar and Hippophae rhamnoides.

Water resources: There are more than a thousand rivers in Inner Mongolia, among whichThere are 107 rivers with a basin area of more than 1000 square kilometers; There are 258 river basins with an area of more than 300 square kilometers.There are nearly a thousand lakes of different sizes.The average total water resources in the whole region for many years is 51.57 billion cubic meters, of which the surface water resources are 36.999 billion cubic meters and the groundwater resources are 21.784 billion cubic meters.The annual average available water resources in the whole region is 25.342 billion cubic meters, of which the available surface water resources are 14.012 billion cubic meters and the exploitable groundwater is 10.562 billion cubic meters.

Wetland resources:

According to the results of the main data bulletin of the third national land survey in the autonomous region, the wetland area in the whole region is 3,809,400 hectares, including five secondary land types, including: 701,700 hectares of forest swamp, accounting for 18.42%; Shrub swamp is 214,800 hectares, accounting for 5.64%; 1,836,600 hectares of swamp grassland, accounting for 48.21%; 938,100 hectares of inland beaches, accounting for 24.63%; There are 118,200 hectares of marshland, accounting for 3.10%. Wetlands are mainly distributed in Hulunbeier and Xilin Gol League, accounting for 86% of the wetlands in the whole region.

Nature reserve:

There are 380 nature reserves, including scenic spots, geological parks, wetland parks, forest parks and desert park, with a total area of 15,718,100 hectares, accounting for 13.29% of the territory of the autonomous region. Among them, there are 216 nature reserves with a total area of 12,946,600 hectares. Among them, there are 29 national-level ones, covering an area of 4.2612 million hectares; There are 64 autonomous regions, covering an area of 6.9653 million hectares; There are 123 below the autonomous region level, covering an area of 1,720,100 hectares. There are 5 scenic spots with a total area of 527,400 hectares. Among them, there are 2 national-level ones, covering an area of 152,000 hectares; There are 3 autonomous regions, covering an area of 375,400 hectares. There are 23 geological parks with a total area of 485,600 hectares. Among them, 3 are world-class with an area of 277,700 hectares; There are 11 national-level ones, covering an area of 129,000 hectares; There are 9 autonomous regions, covering an area of 78,900 hectares. There are 63 wetland parks with a total area of 386,100 hectares. Among them, 53 are national, covering an area of 346,200 hectares; There are 10 autonomous regions, covering an area of 39,900 hectares. There are 58 forest parks with a total area of 1,325,800 hectares. Among them, 36 are national, covering an area of 1,095,700 hectares; There are 21 autonomous regions, covering an area of 226,700 hectares; There is one below the autonomous region level, with an area of 0.34 million hectares. There are 15 national desert park with a total area of 46,600 hectares.

Mineral resources:

Inner Mongolia has a vast territory, superior metallogenic geological conditions and rich mineral resources. The midwest is rich in copper, lead, zinc, iron, rare earth and other minerals; The south-central region is rich in gold deposits; The eastern part is rich in silver, lead, zinc, copper, tin and rare metal elements; Energy and mineral resources are distributed in 12 cities, but mainly concentrated in Ordos basin, Erlian basin and Hailaer basin group.

By the end of 2022, there were 139 species (including subspecies) of minerals with identified resource reserves in the whole region, and 131 species were listed in the Table of Mineral Resources Reserves of Inner Mongolia Autonomous Region. There are 109 kinds of minerals in the whole region that rank in the top ten in China, among which 52 kinds of minerals rank in the top three, and 21 kinds of minerals such as coal, lead, zinc, silver and rare earth rank first in China. (The data of 2023 will be released after statistics at the end of 2024).

tourist resources
????2023In the whole year, it received 230.45 million domestic tourists and realized domestic tourism income of 335.47 billion yuan. The 457 A-level scenic spots in the whole region received 92.232 million tourists, with an operating income of 6 billion yuan.

environmental protection

According to preliminary statistics, in 2023, the afforestation area was 511,000 hectares. Among them, there are 134,000 hectares of artificial afforestation, 11,000 hectares of aerial seeding afforestation, 20,000 hectares of closing hillsides to facilitate afforestation, 152,000 hectares of degraded forest restoration, and 193,000 hectares of middle and young forest tending (operation). At the end of the year, the forest area of the whole region was 23.82 million hectares, and the forest coverage rate was 20.79%.

In 2023, there were 216 nature reserves in the whole region. Among them, there are 29 national nature reserves and 64 autonomous regional nature reserves. The nature reserve covers an area of 12.947 million hectares. Among them, the national nature reserve covers an area of 4.261 million hectares.

Demographic situation

????By the end of 2023, the resident population of the whole region was 23.96 million. Among them, the urban population is 16.671 million and the rural population is 7.289 million. The urbanization rate of permanent residents was 69.58%, an increase of 0.98 percentage points over the end of last year. The male population is 12.271 million and the female population is 11.689 million. The annual birth population was 120,000, with a birth rate of 5.00 ‰; The death toll was 202,000, with a mortality rate of 8.42‰.

Science and education situation

Among the scientific and technological projects in 2023, 26 major scientific and technological special projects were newly established, 855 were arranged by the Natural Science Foundation, and 582 were arranged by key R&D and achievement transformation plans. The total scale of special funds for the transformation of scientific and technological achievements is 520 million yuan. There are 53 science and technology business incubators and 177 creative spaces. The number of patents granted in 2001 was 22,249, a decrease of 9.7% over the previous year. There are 5.2 invention patents per 10,000 population. In the whole year, 2219 technical contracts were registered in the whole region. Among them, 1817 technical contracts were registered in the region, an increase of 39.3%. The turnover of technology contracts in the whole region was 6.17 billion yuan. Among them, the turnover of technology contracts in the region was 5.63 billion yuan, an increase of 19.3%.

byBy the end of 2023, there were 12 postgraduate training units in the whole region, with 14,000 students enrolled (including part-time) and 40,000 graduate students (including part-time), an increase of 6.6% over the previous year. There are 54 colleges and universities with 164,000 students, 540,000 students and 151,000 graduates. There are 170 secondary vocational education schools with 65,000 students, 187,000 students and 58,000 graduates. There are 318 ordinary high schools with 146,000 students, 428,000 students and 143,000 graduates. There are 715 junior high schools with 215,000 students, 663,000 students and 221,000 graduates. There are 1,635 primary schools with 240,000 students, 1.408 million students and 215,000 graduates. There are 554,000 children in kindergartens. The consolidation rate of nine-year compulsory education is 98.8%, and the gross enrollment rate in senior high school is 93.5%.

Tsukiji

Gross domestic product (GDP)
????According to preliminary accounting, the regional GDP in 2023 was 2,462.7 billion yuan, an increase of 7.3% over the previous year. Among them, the added value of the primary industry was 273.7 billion yuan, an increase of 5.5% over the previous year; The added value of the secondary industry was 1,170.4 billion yuan, an increase of 8.1%; The added value of tertiary industry was 1,018.6 billion yuan, up by 7.0%. The proportion of the three industries is 11.1:47.5:41.4. The contribution rates of primary, secondary and tertiary industries to the regional GDP growth are 8.7%, 45.7% and 45.6% respectively. Per capita GDP reached 102,677 yuan, an increase of 7.4% over the previous year.

????financial condition

????In 2023, the general public budget revenue of the whole region was 308.34 billion yuan, an increase of 9.2% over the previous year. Among them, the tax revenue was 233.10 billion yuan, an increase of 9.2%, accounting for 75.6% of the general public budget revenue. General public budget expenditure was 681.75 billion yuan, an increase of 15.8%.

????Industrial economy:

In 2023, the total industrial added value increased by 7.2% over the previous year. Among them, the added value of industrial enterprises above designated size increased by 7.4%. In industries above designated size, the added value of state-owned holding enterprises increased by 8.0%, joint-stock enterprises increased by 7.2%, and foreign-invested enterprises from Hong Kong, Macao and Taiwan increased by 17.7%. In terms of categories, the mining industry increased by 2.1%, the manufacturing industry increased by 11.7%, and the electricity, heat, gas and water production and supply industries increased by 16.3%.

In 2023, among the industries above designated size, the coal mining and washing industry increased by 1.4%, the food manufacturing industry increased by 18.3%, the oil, coal and other fuel processing industry increased by 15.3%, the chemical raw materials and chemical products manufacturing industry increased by 2.5%, the non-metallic mineral products industry increased by 20.2%, the non-ferrous metal smelting and rolling processing industry increased by 11.9%, the special equipment manufacturing industry increased by 13.1%, and the electrical machinery and equipment manufacturing industry increased by 13.1%.

In 2023, the annual output of raw coal was 1,233.663 million tons, an increase of 1.7% over the previous year; The power generation was 762.99 billion kWh, up by 15.3%. Among the products of industrial enterprises above designated size, the coke output was 50.693 million tons, an increase of 8.0%; The output of monocrystalline silicon was 589,000 tons, an increase of 42.3%; The steel output was 33.858 million tons, an increase of 11.1%; The output of primary aluminum was 6.338 million tons, an increase of 3.7%; The output of dairy products was 4.73 million tons, up by 13.2%.

In 2023, industrial enterprises above designated size realized operating income of 2,846.60 billion yuan, down 0.7% from the previous year. The cost per 100 yuan of operating income is 6.9 yuan, an increase of 0.3 yuan over the previous year; The cost per 100 yuan of operating income is 79.5 yuan, increasing 2.9 yuan. At the end of the year, the asset-liability ratio of industrial enterprises above designated size was 56.6%, an increase of 0.7 percentage points over the end of the previous year. The annual sales rate of industrial enterprises above designated size was 98.8%.

byBy the end of 2023, the installed capacity of power generation equipment in power plants with 6000 kilowatts and above in the whole region was 214.321 million kilowatts, an increase of 26.0% over the end of last year. among^[12]The installed capacity of thermal power was 118.205 million kilowatts, an increase of 10.5%; The installed capacity of hydropower was 2.381 million kilowatts, the same as that of the previous year; The installed capacity of wind power was 69.54 million kilowatts, an increase of 52.4%; The installed capacity of solar power generation was 21.903 million kilowatts, an increase of 48.2%.

In 2023, the added value of the construction industry increased by 12.1% over the previous year. At the end of the year, there were 1335 general contracting and professional contracting construction enterprises with qualification grades in the whole region, an increase of 96 over the end of last year. The construction area of enterprise housing with workload was 66.679 million square meters, down 5.4% from the previous year; The completed housing area was 12.716 million square meters, an increase of 16.0%; The completion rate of housing construction is 19.1%.

??

Agriculture and animal husbandry economy:

In 2023The total sown area of crops in the whole year was 8.809 million hectares. Among them, the sown area of grain crops was 6.985 million hectares, an increase of 0.5% over the previous year. The grain output was 39.578 million tons, up by 1.5% over the previous year.

In 2023, the output of pig, beef, sheep and poultry meat was 2.854 million tons, an increase of 2.7% over the previous year. Among them, the output of pork was 757,000 tons, an increase of 2.7% over the previous year; The beef output was 778,000 tons, an increase of 8.3%; The output of mutton was 1.088 million tons, down by 1.3%; The output of poultry meat was 230,000 tons, up by 4.4%. The output of poultry eggs was 672,000 tons, an increase of 7.4%. The milk output was 7.926 million tons, an increase of 8.0%. At the end of the year, the number of live pigs was 6.299 million, an increase of 5.5% over the end of last year; The number of cattle on hand was 9.477 million, an increase of 15.5%; There are 61.806 million sheep on hand, an increase of 0.9%; The number of poultry was 59.291 million, an increase of 7.9%.

Domestic and foreign trade

In 2023, the total retail sales of social consumer goods reached 537.43 billion yuan, an increase of 8.1% over the previous year. According to the business location, the retail sales of urban consumer goods was 473.96 billion yuan, an increase of 8.0%; The retail sales of rural consumer goods reached 63.47 billion yuan, an increase of 9.2%. By consumption type, the retail sales of commodities reached 470.79 billion yuan, up by 6.8%. The catering revenue was 66.64 billion yuan, an increase of 18.4%. Regionally, the retail sales of social consumer goods increased by 4.6% in the eastern region, 10.4% in the central region and 5.5% in the western region.

In 2023, the retail sales of commodities above designated size increased by 27.4%, beverages by 3.8%, alcohol and tobacco by 21.3%, clothing, shoes and hats, knitwear by 26.5%, cosmetics by 5.4%, gold and silver jewelry by 28.5%, daily necessities by 34.1%, and household appliances and audio-visual equipment by 15.2%.

In 2023The annual online retail sales of physical goods reached 44.90 billion yuan, up 22.1% over the previous year, accounting for 8.4% of the total retail sales of social consumer goods, up 1.5 percentage points over the previous year.

In 2023Annual foreign trade import and exportThe total amount was 196.53 billion yuan, an increase of 30.4% over the previous year. Among them, the export was 78.57 billion yuan, up by 28.1%; Imports reached 117.96 billion yuan, an increase of 32.0%. In terms of major trade modes, the import and export volume of general trade was 122.20 billion yuan, up by 25.9%, accounting for 62.2% of the total import and export volume; The import and export volume of small-scale border trade was 35.50 billion yuan; The import and export volume of processing trade was 11.18 billion yuan. To jointly build the "Belt and Road"^[21]The national import and export volume was 152.21 billion yuan, up 40.9% over the previous year..

In 2023The actual use of foreign capital in the whole year was 5.58 billion yuan, up by 61.5% over the previous year, accounting for 800 million US dollars, up by 48.5%. 167 foreign-invested enterprises were newly established, an increase of 3.2 times over the previous year.

Resident income

In 2023The annual per capita disposable income of all residents was 38,130 yuan, an increase of 6.1% over the previous year. According to the place of permanent residence, the per capita disposable income of urban residents was 48,676 yuan, an increase of 5.1% over the previous year. From the composition of main income, wage income was 29,756 yuan, an increase of 5.9%; The net operating income was 9276 yuan, an increase of 4.1%; The net income of property was 2,637 yuan, an increase of 1.2%; The net transfer income was 7006 yuan, an increase of 4.8%. The per capita disposable income of rural and pastoral residents was 21,221 yuan, an increase of 8.0%. From the main income composition, wage income was 4086 yuan, an increase of 7.7%; The net operating income was 11,607 yuan, an increase of 8.3%; The net income of property in 580 yuan increased by 15.8%; The net transfer income was 4,948 yuan, an increase of 6.9%.

Culture, health and sports

byBy the end of 2023, there were 92 performing arts groups in the whole region. Among them, there are 75 Wulan Muqi. There are 118 cultural centers, 117 public libraries and 165 museums. At the end of the year, the comprehensive coverage rate of radio programs and TV programs in the whole region was 99.8% and 99.8% respectively. 194.94 million newspapers, 9.44 million periodicals and 57.75 million books were published at the autonomous region and the Union City levels.

byBy the end of 2023, there were 25,685 medical and health institutions in the whole region. Among them, there are 851 hospitals, 1240 township hospitals, 121 centers for disease control and prevention, 118 maternal and child health institutions and 9 specialized disease prevention hospitals (institutes). At the end of the year, there were 173,136 beds in medical and health institutions in the whole region, an increase of 3.2% over the end of last year. Among them, there are 139,410 beds in hospitals, 21,846 beds in township hospitals and 4,881 beds in maternal and child health institutions. There are 234,000 health technicians in the whole region, an increase of 8.1%. Among them, there are 93,000 practicing doctors and assistant doctors and 101,000 registered nurses. There are 13,000 village clinics and 12,000 rural doctors and health workers in rural pastoral areas.

???2023A total of 3,400 people participated in 222 international and domestic competitions in the whole year, winning 125 gold medals, 115 silver medals and 153 bronze medals.

Radio and television
As of 2023At the end of the year, the comprehensive coverage rate of radio programs and TV programs in the whole region was 99.8% and 99.8% respectively.

????traffic

In 2023, the total cargo transportation volume was 2.34 billion tons, an increase of 12.8% over the previous year. The turnover of cargo transportation was 553.59 billion tons kilometers, up by 6.7%. The total number of passengers transported was 89.042 million, an increase of 117.0% over the previous year. Passenger transport turnover was 21.65 billion person-kilometers, an increase of 143.3%. ?

by2023At the end of the year, Inner Mongolia jurisdictioncurrenthave16 transport airports, 3Commute to the airport and get an airport use permit.A1 general airport15There are 10 registered Class B general airports and general aviation enterprises.twentyHome (Inner Mongolia MengfengGeneral aviation company limited、Xiaoyi city yuexiang air sports club co., ltd、Arxan Xueying General Aviation Co., Ltd.、Inner Mongolia Zhonglian Pengtu General Aviation Co., Ltd.、Inner Mongolia Chengtu General Aviation Co., Ltd.、Inner Mongolia Wangcheng General Aviation Co., Ltd.、Chenbarag Qi Mengxiang air sports Club Co., Ltd.、Inner Mongolia Langkun General Aviation Co., Ltd.、Inner Mongolia Xiangrui International General Aviation Co., Ltd.、Inner Mongolia North Express General Aviation Co., Ltd.、Inner Mongolia Huayuan General Aviation Co., Ltd.、Inner Mongolia Tianyu General Aviation Co., Ltd.、Inner Mongolia Huayi General Aviation Co., Ltd.、Ordos Shengying General Aviation Co., Ltd.、Inner Mongolia Qinghua General Aviation Co., Ltd.、Beijing Yu Xiang General Aviation Co., Ltd.、Inner Mongolia General Aviation Company Limited、Hulun Buir Tianying General Aviation Co., Ltd.、Tongliao shenying general aviation co., ltd、Ordos General Aviation Co., Ltd.).

　　Recently, a drink named "Mohji" has exploded in the circle of friends on WeChat, and many Beijingers have lamented that "one sip will make you feel back to childhood". It is understood that the re-listed "Mohji" was launched by the beverage manufacturer Beijing Ershang Mohji Zhonghong Food Co., Ltd. and the e-commerce platform. Beijing Youth Daily reporter found that because of the limited early production of manufacturers, many scalpers started the business of reselling Mohji at a high price on the Internet. The original price was 69 yuan’s box of Mohji peach juice, and the highest price was sold to 150 yuan. In this regard, the person in charge of Mohji, the second merchant, said that it would increase the supply, and hoped that consumers would choose formal channels to buy.

　　Revival of old brand drinks leads to snapping up.

　　Recently, on the e-commerce platform "Daily Fresh", a drink named "Mohji" was labeled as nostalgic by many Beijingers. "Born in 1984, prospered in 1992, and revived in January 2018", even the slogan of the merchant said: "Do you want to have a bite of Mohji in 1992?"

　　The reporter of Beiqing Daily noticed that on this platform, there are two kinds of Mohji peach juice for consumers to choose from, one is 250ml×4 soft-packed Mohji peach juice beverage, which costs 12.9 yuan, and the other is 250ml×24 boxes packed in a whole box, which costs 69 yuan. The person in charge of Daily Youxian told the reporter of Beiqing Daily that Mohji drinks were snapped up by netizens as soon as they were put on the platform.

　　It is reported that Mohji peach juice was popular in the 1990s. Because of its flexible packaging, it is convenient for students to carry it for spring outing and autumn outing, and it occupies a certain share in the beverage market. Together with Arctic Ocean soda and Yili bread, it has become a classic memory of many "post-80s". Mohji not only represents the taste of childhood, but also created many games for children in the era of lack of entertainment facilities. Some netizens said that the correct operation after drinking Mohji is to open the four corners, blow them full and then step on them.

　　However, some netizens commented on the Internet that although the merchants have a nostalgic concept, they feel different from their childhood memories after drinking, and they are disappointed with this newly listed retro drink.

　　There are scalpers selling 150 yuan in a box online.

　　The reporter of Beiqing Daily saw on the daily fresh platform that the whole box of 24 boxes of Mohji peach juice had been sold out, and consumers could only buy it through pre-sale, and the delivery time was around March 10th. At present, consumers can only buy 4 boxes of Mohji peach juice at a price of 12.9 yuan, and each person is limited to one per day.

　　After Mohji’s return to China, the scalpers saw business opportunities. Some scalpers have started the business of increasing the price and reselling on the Internet. The reporter of Beiqing Daily found on a second-hand trading platform that many scalpers are reselling Mohji peach juice at high prices. On this platform, the price of a box of 240ml Mohji peach juice ranges from 5 yuan to 10 yuan, while the price of 24 boxes of original 69 yuan products is increased by scalpers to 80 yuan, 110 yuan and even the most expensive 150 yuan.

　　Subsequently, the reporter of Beiqing Daily consulted a scalper as a buyer. The scalper said that he bought 30 boxes of Mohji at one time on the daily fresh platform, but it was snapped up yesterday when it was hung on the second-hand platform. Now there is no whole box for sale, only 22 boxes are scattered. "This is not something that anyone can grab. I didn’t buy or sell it. There is always a wayward money."

　　These 22 boxes of Mohji peach juice are sold in 10 yuan, and the postage should be paid by the buyer. "Send them directly to the fresh boxes every day and they will arrive next Monday."

　　Another scalper said that a box of Mohji peach juice 5 yuan in his shop can be delivered by flash delivery within the Beijing Fifth Ring Road. The seller said that "there is no starting number, but it is not cost-effective to buy less flash." When the reporter of Beiqing Daily asked about the source of Mohji peach juice in the store and whether it was true or not, the store did not reply.

　　Merchants say that purchases should be made through formal channels.

　　The relevant person in charge of Mohji, the second merchant, told the reporter of Beiqing Daily that Mohji Peach Juice was officially sold on the platform of Daily Youxian on February 5, and it is only sold on this platform at present.

　　According to reports, Mohji Peach Juice was commissioned by Hand-in-Hand Juice Factory, and each machine produced 180,000 boxes a day. Some netizens questioned Mohji’s hype by means of hunger and thirst marketing, and the relevant person in charge said that due to the current hot sales of this beverage, the manufacturer has been speeding up production. "The packaging material manufacturer had already had a holiday, but we asked the packaging material manufacturer to invite the employees back to continue production, and the overtime pay incurred from it was also borne by us." The person in charge of the Second Merchant Mohji said.

　　In response to the high-priced reselling of Mohji on the Internet, the person in charge said that this would never be a manufacturer’s behavior. Although sales have just resumed, it is unlikely that the goods will be counterfeited, but the person in charge still reminds consumers that for the sake of insurance, they should choose formal channels to buy, and manufacturers are also stepping up efforts to ensure supply and meet consumers’ demand for old brands. Text/Reporter Zhang Yue Li Jia

　　"Mom, everyone in the world has it. It is said in the song that a child with a mother is like a treasure, and a child without a mother is like a grass. I am ‘ Grass ’ … …” It was Dong Dong (a pseudonym), a sixth-grade primary school student of Nanyang School in Shuyang County, Suqian City, who wrote these words.

　　China Jiangsu Network November 17 th Dongdong’s mother was a taxi driver before her death. In the early morning of a month ago, she accidentally rushed into the river while driving, and her body was salvaged a few days later. "My family has been hiding it from me, but I already know it. That’s what I heard when I was asleep." I hid everything in my heart, and in a later exam, I wrote all my thoughts and disappointments about my mother in my composition.

　　This article made the marking teacher cry and couldn’t help posting it online. Soon, the official WeChat forwarding of the traffic patrol brigade of Shuyang County Public Security Bureau touched more netizens.

　　On October 29th, in a class test, Dongdong wrote this composition named "Mom, I want to tell you".

　　In the interview, Dong Dong’s class teacher, Mr. Shen, told the reporter that the teacher who corrected the composition at that time gave her this composition for the first time. "I couldn’t stand it in the middle of it, and several of our teachers cried."

　　Teacher Shen said that the teachers were very touched after reading the article. She is also a mother herself. Although she knew what happened to Dongdong’s family for a long time, and because she was afraid that the child would find it difficult to accept it, she always cooperated with the child’s father to hide it from him. I didn’t expect Dongdong to express it through composition.

　　Mom, I want to tell you.

　　Mom, everyone in the world has it. It is said in the song that a child with a mother is like a treasure, a child without a mother is like a grass, and I am "grass".

　　I lost my mother 11 days ago. My mother, a taxi driver, had a car accident on a bridge to Juwei 11 days ago and was drowned in the water. It took four days to salvage it. At that time, my mother was already dead.

　　Mom, you don’t know that I still have a lot to say to you, but you have passed away, and I learned a lot during the five-day funeral. I also understand the lyrics: children with mothers are spoiled, while children without mothers are as tenacious as a grass.

　　I didn’t cry, because people let nature take its course in this life. Since I have arranged this road for you, I must go on, but I am still very sad that my mother has left.

　　I have a lot to say before, and my family has been keeping it from me, but I already know it, which I heard when I was asleep. Mom, I’m so sad that I hope you don’t leave. Our harmonious family of four has been strongly separated. I really hope that something will happen to you in a few hours, and then you will be rescued immediately, but it didn’t. Mom, how I wish I could give you a pension.

　　Mom, please go!

　　For Dongdong’s family, October 17th this year is undoubtedly a nightmare. As Dongdong wrote in his composition, this nightmare tore apart the original family of four.

　　Dongdong’s parents are taxi drivers, and two people work in shifts. My father, Mr. Zhou, works in the day shift, and my mother, Ms. Shen, works in the night shift. Dongdong also has a sister who is studying in college.

　　On the evening of October 16th, Mr. Zhou gave his car to his wife and went home to take care of the children. The reporter learned that in the early morning of October 17, Ms. Shen received an order in Shuyang County, and the guests were going to the local Qianji Town. On the way back, the car had an accident when it passed the south bridge of the original 205 National Road Cross Street. "The car plunged into the river." Xu Gang, a policeman of the Traffic Patrol Brigade of Shuyang County Public Security Bureau, told the reporter that it was early in the morning and there were few pedestrians on the road. Workers in a car repair shop not far from the scene of the accident called the police after hearing the noise. Although the police quickly rushed to the scene and carried out salvage, only one empty car was salvaged.

　　At 6 o’clock that morning, Mr. Zhou got up and sent Dongdong to school. "At 7 o’clock, the taxi company called to ask me if there was anything wrong, saying that my car fell into the river and there was no one on it." Mr. Zhou said, "At that time, my legs were weak, and I even preferred that she was kidnapped by the bad guys. At least, if she is kidnapped by gangsters, she still has a chance to save her. I really dare not face the fact that she is no longer there. "

　　However, the monitoring on the taxi showed that Ms. Shen was the only one in the car. Worried that Dong Dong, who is only 11 years old, can’t accept it, Mr. Zhou decided to hide from his children for the time being.

　　In the following days, Mr. Zhou and his relatives were busy salvaging his wife’s body near the scene of the accident. At 2 o’clock in the afternoon of October 21, Ms. Shen’s body was salvaged ashore in the river 3 kilometers away from the scene of the accident, and the family was extremely sad.

　　"Mom passed away."

　　"I probably guessed … …”

　　After two simple conversations, Dongdong went back to his room to do his homework. Although the bad news brought by his father made his eyes red instantly, he didn’t cry immediately. At that time, Mr. Zhou, who was in a mess in his mind, didn’t notice the difference of his son. "His grandmother told me that she heard the child crying in the house in the middle of the night and covered her head with a quilt." Mr. Zhou said that Dong Dong and his mother are usually closer, and sometimes they deliberately spoil their mother, but since his wife died, Dong Dong seems to be a different person.

　　Children who are only 11 years old, whether at home or at school, behave in a mature and steady way. "There were many relatives at home in the first few days, and I probably guessed from their expressions that something had happened at home, so I couldn’t sleep at night and just heard what the adults said … …” Afterwards, Dongdong told his father: "The whole family is already very sad. I must act mature."

　　On November 6, Mr. Zhou learned about this composition written by Dongdong from Dongdong’s class teacher, Mr. Shen. "I asked his aunt to read it to us, and the family cried bitterly." At that time, Dongdong’s father, aunt and grandparents were present, and the composition was not finished, and the whole family had already cried into tears.

　　In the interview, Dongdong’s family told the reporter that this composition is an expression of children’s emotions. After reading it, I didn’t feel too gratified by the maturity and cleverness of the children, because the price was too high. Children of this age should be spoiled and playful with their families, so the most direct feeling of family members about these changes is actually distressed.

　　"This mature and clever transformation may also be a kind of fragility." Teacher Shen, Dongdong’s class teacher, said that he has been observing Dongdong and talked to him. Although he is very mature, he is still a child. Take this test as an example. Dongdong not only expressed his thoughts about his mother in his composition, but also wrote a passage in a reading comprehension question: "I really want to pick a star for my mother to illuminate, I want to pick the sun for my mother to warm her, and I want to pick ginkgo for my mother to eat."

　　After seeing Dongdong’s composition, the marking teacher was very touched and couldn’t help posting it online, which quickly triggered frequent forwarding by netizens. The reporter learned that on November 11, the official WeChat of the Traffic Patrol Brigade of Shuyang County Public Security Bureau also forwarded this article.

　　"For many car owners, when things don’t happen to them ‘ Traffic safety ’ It is a slogan, but when it really happens, it is bad news for any family. " The police of Shuyang Traffic Patrol Brigade said that the purpose of forwarding this article is to hope that everyone should also think about the importance of traffic safety while being moved.

　　The reporter learned from the Xiangyang Traffic Patrol Brigade that traffic safety has always been the focus of the traffic police department’s propaganda, but for many car owners, the traffic police department found the same problem: novice drivers are naturally very careful when they first get on the road, but once they think they are "old drivers", they have a lot less scruples when driving, and bad driving habits such as smoking, talking on the phone and even fatigue driving come out, and once an accident occurs, the price will be high.

　　Since the media era, it seems that everyone has a microphone and everyone can be a reporter. In this torrent from the media, we are not only faced with all kinds of information, all kinds of opinions and all kinds of analysis, but also rumors, attacks, abuse and all kinds of mixed information. In order to attract traffic, attract people’s attention and pursue 100,000+,some media practitioners use various means: some fabricate content, some use scary headlines, some copy other people’s original articles, and some even publish vulgar and pornographic content.

　　On May 11th this year, a WeChat WeChat official account published an article titled "Thanks to you, the driver who killed the stewardess is lying at home counting money". The article ignored the dignity of the deceased and the feelings of his family, and fabricated the details of the stewardess’s murder by novel, with exaggerated wording and even unbearable erotic imagination. It was criticized by netizens for marketing the tragedy, rubbing hot spots and eating too ugly, which angered the public. Under the pressure of netizens, this WeChat WeChat official account posted an apology letter that night. Because the publication of vulgar content caused public discomfort, the public number was permanently banned.

　　Media chaos: vulgar pornography

　　In order to create excitement, attract attention and increase traffic, some even publish pornographic and vulgar content from the media. On WeChat, a WeChat official account clicked in, which was full of titles such as "Hot Dance, Too Excited", "Uniform Temptation" and "Private Photo of Sexy Beauty". Clicking in the video of all kinds of beautiful women wearing naked and posing was unsightly; On Weibo, an account posted a series of pictures of naked men. Also on Sina Weibo, an account actually posted vulgar pictures involving teenagers.

　　Self-media chaos II: Title Party

　　In the self-media, in addition to vulgar and pornographic content, it is common to catch people’s eyes by headlines. In order to let users click and forward, the most frightening topics are often used, such as "frightening urine" and "amazing insider", which can often be seen in the circle of friends: "If it is Chinese, please transfer it to me, whether it is true or not." Get a high amount of forwarding and reading by means of moral kidnapping. There is also a kind of self-media that often uses the banner of life tips, tips and health care, and then adds "must see" and "immediately transfer to family" in the title. This kind of information is often easier to be read and forwarded in large quantities.

　　Since the media chaos 3: rumors

　　On October 10th, a warning notice signed by "Beijing Public Security Bureau" spread rapidly on the Internet. The notice said: A 2-ton elephant was lost in Haidian Zoo in Beijing, and a notice for finding the elephant has been sent to all districts, counties and towns in the city. He also pointed out: "Asian elephants are national first-class protected animals. They are thick-skinned, meaty, unpalatable and intolerant. I hope that the people involved will wake up in time, stop from the brink and surrender to the relevant departments to report the case and strive for leniency." The inscription reads "Beijing Public Security Bureau". Soon, Weibo, the Beijing Zoo, denied the rumor and confirmed that the news was false. Subsequently, Weibo, the official of Beijing Public Security Bureau, released a message: The zoo counted the elephants and they were all there. According to the investigation, the rumour maker forged the warning notice, which led to the massive spread of the false information on the Internet. The police imposed a three-day administrative detention on him according to law. Let’s take a look at this again: "Goodbye, paper train tickets, official notice from the General Administration of Railways." This kind of information is false at first glance, but it is often forwarded by a large number of netizens who don’t know the truth because the news is incredible.

　　The fourth chaos from the media: black public relations

　　On April 26th, Weibo, the official of a dairy company, published an article, which disclosed its performance in detail. On May 2nd, the news that was re-edited and made appeared on some big V Weibo. The big V’s, who have always released their personalities and led by their thoughts, are surprisingly consistent this time. Once this Weibo was issued, it caused a lot of doubts. Netizens questioned these big V’s "exactly how much money they collected, and they all agreed to stand for a dairy company". Some netizens directly condemned these big V’s "earning money without a bottom line". Afterwards, some big V deleted this Weibo, and some big V declared that they had refunded and apologized in Weibo. Some self-media, including these big V’s with certain social attention, use their popularity and influence on the Internet to publish public relations manuscripts of some enterprises for free. Some are even hired to publish articles attacking and discrediting specific enterprises from the media, which are collectively referred to as black public relations.

　　According to statistics, there are currently 800 million netizens on the mobile Internet, and the number of WeChat WeChat official account has exceeded 39 million. Many industrialized tubas have tens of thousands of fans, and many hot articles have read more than 100,000+. With the rapid development of the media, many chaos has surfaced. What are the reasons for these chaos?

　　At present, the self-media realization mode mainly relies on advertisements, fans’ rewards and knowledge payment, and obtaining these depends on high traffic, and high attention has become a bargaining chip. When traffic is reduced to business, various means to increase traffic and create chaos appear. Some self-media practitioners regard the amount of fans, reading and 100,000+as their pursuit goals, and some people take advantage of the situation to start a business of brushing reading.

　　The fifth chaos in the media: spending money to buy reading

　　On Taobao, the reporter saw that there are still many businesses that help brush the reading volume. For example, every single 1 yuan dollar has a turnover of nearly 80,000.

　　At present, a WeChat WeChat official account has millions of fans, which has good attention and influence. Its founder, Mr. Feng Guozhen, is very helpless about some hidden rules in the media industry.

　　Feng Guozhen said: "It imitates a lot of WeChat running at the same time through a computer simulator. These WeChat are all controlled by its instructions, that is, many merchants selling reading have many mobile phones running and visiting in clusters at the same time. This is equivalent to reading fake fans."

　　If you want to read beautifully, you can spend money on it. As long as you are willing to spend money, 100,000+explosive articles can be easily done. Also delete articles, but also real money.

　　A self-proclaimed "civil aviation tabloid" WeChat official account editor offered a price of "one yuan for a reading". This WeChat official account publishes some inside information about airlines, which may have a negative impact on some involved companies, and it will cost money to delete the posts.

　　In addition to spending money on reading and deleting posts, plagiarism and forgery of originality have also become a very common means of self-media publishing.

　　The sixth chaos from the media: pseudo original

　　Feng Guozhen told reporters: "The most exasperating thing is that many articles we have worked so hard to write have been originally protected, but as you know, there are some marketing numbers, which take these contents that you have a particularly high click volume and then change them later, just after the original approval percentage, so it is not plagiarism."

　　For some time, the competition in the media market has become increasingly fierce, and all major platforms have encouraged original articles and established an original protection mechanism, so that original content can be recommended first. Since media authors can take the lead and pursue originality for their own content, they are also racking their brains. "Washing the manuscript" is pseudo original’s crash method.

　　"Washing the manuscript" is to take other people’s original articles, make a makeover, and package them into their own articles without being discovered by others, pretending to be original. This WeChat WeChat official account seems to be marketing insurance. On July 25th this year, this trumpet published a short article about "manuscript washing": "Press pseudo original, do manuscript washing seriously, and generate 100,000 explosive articles in one second". After the reporter opened Baidu and searched pseudo original, many websites appeared on the screen. The reporter opened the number one website, copied a high school Chinese text in the input box of the website, and clicked "Generate pseudo original" on the screen. Within one second, the "manuscript washing" was automatically completed by the website. This is an article by the famous writer Liang Heng. Comparing the original text with "pseudo original", we can find that 14 of the short paragraphs of more than 120 words have been replaced by words with similar meanings. In this way, plagiarism is more hidden, the original author is more difficult to find, and the auditing mechanism of some platforms can be bypassed.

　　From the media, some original articles will be copied, but it is not easy to defend rights.

　　Wang Sixin, a professor at China Communication University, said: "A large number of self-media infringements occur between individuals. If an individual wants to defend his rights, he usually faces the high cost of defending rights, and the evidence of defending rights is difficult to obtain evidence, so many infringers use the platform of self-media to arbitrarily infringe."

　　The rich and varied information gives the audience more choices, but the mixed and confusing information is also polluting our cyberspace, and the media is not a place of extra-legality.

　　Su Renxian, deputy director of the Mobile Network Administration Bureau of the Central Network Information Office, said: "In the next step, the Central Network Information Office will coordinate relevant departments and further intensify its work. First, innovate management ideas, explore new methods, manage new formats and solve new problems. Implement classified management, territorial management and whole process management for self-media; The second is to carry out special rectification activities from the media, severely punish illegal and illegal accounts according to laws and regulations, resolutely curb the chaos from the media, resolutely safeguard the normal communication order of the network, and strive to create a clean, positive, healthy and orderly cyberspace. "

　　Media has become a huge industry, but the rules of practice are not mature. Some practitioners lack self-discipline, some platforms lack social responsibility, and some regulatory measures have not yet been put in place. Some media have lost their basic bottom line in order to win the favor of the market. Although the threshold of information release has been lowered since the media era, this does not mean that you can do whatever you want without rules. The internet is not a place of extra-legality. It is not for anyone to edit it if they want, copy it if they want, and spray it if they want. From the media, we should also respect facts, spread rationally, strictly abide by the bottom line of law and morality, and on this basis, work together to "create a clean and honest cyberspace."

The performance of the mobile phone business is sluggish, and HTC has put its treasure on VR.At present, the HTC Vive virtual reality helmet of the Bank of China has been officially launched, but the price of 6888 yuan has also discouraged many people.

To this end, HTC has adopted a more people-friendly approach in product promotion. At present, HTC has reached a strategic cooperative relationship with Shunwang Technology, the largest Internet cafe platform service provider in China, to jointly develop virtual reality business and form a competitive Vive ecosystem in public Internet places.

To put it simply, HTC will provide HTC Vive in the pilot Internet cafe for players to experience for free.At present, the detailed addresses of the first batch of Vive experience Internet cafes have been announced. Students who want to experience immersive VR, see if you have your home.：

1. Fei Fei Music Internet Cafe (Leling Road, Qingdao)

Address: No.93 Laoling Road, Qingdao, Shandong Province

2. Yibo E-sports Hall (Tianjin Beichen Store)

Address: Chenchang Road, Beichen District, Tianjin

3. Happy Garden Internet Cafe (Waitu Store)

Address: Units 301 -309, No.817 Hubin South Road, Siming District, Xiamen, Fujian

4. Sunshine Xinmiao (Taiyuan North Street Store)

Address: Floor 1, No.246 North Street, Xinghualing District, Taiyuan City, Shanxi Province

5. White Night Internet Cafe (Tsinghua East Road Store)

Address: Floor 3, Block B, No.25 Tsinghua East Road, Haidian District, Beijing

6. Xinsu Internet Cafe (wuxi new district Columbus Store)

Address: No.120, Columbus Commercial Plaza, Changjiang North Road, Wuxi New District, Jiangsu Province

7. Jiela Internet Cafe (Hangzhou West Lake Cultural Square Store)

Address: 301, Zone C, Xihu Cultural Square, Hangzhou, Zhejiang Province

8. BenQ E-sports Hall (Shijiazhuang wanda plaza Store)

Address: No.132-65, B2 Business, wanda plaza, Yuhua District, Shijiazhuang, Hebei.

9. League of Legends Internet Cafe (Expo Experience Store)

Address: Expo Center, Dongfeng Road and Wenbo East Road, Zhengzhou City, Henan Province

10. Wangyu Internet Cafe (Shenzhen Coastal City Store)

Address: 307C, 3rd floor, Tianli Central Business Plaza, Haide 3rd Road, Nanshan District, Shenzhen, Guangdong.

11. Wangyu Internet Cafe (Shanghai Yishan Road Store)

Address: No.488 Yishan Road, Xujiahui District, Shanghai

12. Clockwork Internet Cafe (Changsha Dongfeng Road Branch)

Address: 3F, podium building, No.9 Dongfeng Road Park, Kaifu District, Changsha, Hunan Province

13. D.S Room esports hall

Address: 8th Floor, Jinshatian Street, Longhu Hangzhou, No.560 Jinsha Avenue, Jianggan District, Hangzhou, Zhejiang.

14. Martian Internet Cafe

Address: No.123 Yingbin Avenue, Chengdu, Sichuan.

15. Springfield Huahua Internet Cafe

Address: Floor 1, Floor 2, No.88 Changjiang Second Road, Yuzhong District, Chongqing

16. Wheat Field E-sports Hall

Address: No.13-14, No.1 Kehua Street, Chengdu, Sichuan.

17. Milan Internet Cafe

Address: Floor 2, Building B, City Mall Pedestrian Street, Qilin District, Qujing City, Yunnan Province

18. Ivory Tower Internet Cafe (Diamond Shop)

Address: Shaoshan Road Building Materials Market (Garden 2 Village), Tianyuan District, Zhuzhou City, Hunan Province

19. ronin TES e-sports Internet cafe

Address: No.2, Floor 2, Building A, Qianda Garden, Putuo Road, Yunyan District, Guiyang, Guizhou

20. Munster Internet Cafe

Address: No.97 Dongting Street, Jiang ‘an District, Wuhan, Hubei.

　　Solar greenhouse in the production base of Gobi ginseng fruit in Yumen city. Provided by Yumen Agriculture and Rural Bureau

　　Vegetable farmers are managing cherry tomatoes in the greenhouse of Dunhuang Seed Industry Gobi Agricultural Industrial Park. Provided by Gansu Provincial Department of Agriculture and Rural Affairs

　　Core reading

　　The vast rural areas are very different, and the resource endowments are different. Modern agriculture is doomed to be unable to conquer the world with one model.

　　Many areas in northwest China are dry and lack of rain, and the ecology is fragile. How to break through the common problems of resource constraints and embark on a road of high-quality agricultural development? Jiuquan City, Gansu Province, invigorates Gobi resources, develops ecological agriculture, breaks through technical barriers and market barriers, and balances the relationship between production and ecology, which brings enlightenment to the development of high-quality agriculture in such resource-constrained areas.

　　It is hard to believe that this is the Gobi Desert that once "the wind blows stones and runs away, and grass does not grow everywhere"!

　　Walking into the Gobi agricultural industrial parks in Jiuquan, Gansu Province, it seems to be in the solar greenhouse museum — — In the assembled steel frame greenhouse, leeks, cucumbers, tomatoes and other vegetables are fresh and tender, and vegetable farmers are busy collecting and loading cars; In the intelligent multi-span greenhouse, southern fruit trees such as pitaya, fig and lotus fog are full of vitality, and a set of sophisticated equipment is dazzling … …

　　How do the Gobi desert grow fruits and vegetables? Is there any money in facility agriculture? How to balance production and ecology? With these questions, the reporter found out.

　　Ask Gobi for space

　　Developing ecological facility agriculture will increase the average benefit per mu by 10 times.

　　In the greenhouse of Yinda Gobi Agricultural Industrial Park in Suzhou District, rows of tomato seedlings are more than two meters high. When I ask, I still control the growth! Looking closely, a tomato bears fruit from top to bottom, and it has seven layers, and one layer can pick more than two kilograms of fruit.

　　Li Kai, stationmaster of Yinda Town Agriculture and Forestry Station in Suzhou District, introduced that there are 1,350 solar greenhouses in the industrial park, and 80% of them grow tomatoes. "It is not a problem to collect 12,000 Jin in a shed. The output is 1/3 higher than that of ordinary shed, and the quality is better."

　　"It’s easy to work hard and farm easily. I didn’t expect the wasteland to become a cornucopia." Ge Mingke, a 54-year-old villager in Liufen Village, Yinda Town, said that it is located on the edge of Badain Jaran Desert. In the past, it was not long to grow anything. The villagers used to be poor and developed Gobi agriculture, which made everyone see the future. Today, Lao Ge runs 8 greenhouses in the park. He took out his mobile phone and showed it. "Now, with a little finger, you can roll up the curtain in a few minutes."

　　In addition to vegetables, there are many new things in the park — — Some farmers planted tropical fruits such as pitaya, lotus fog and passion fruit in Gobi, and the benefits were good. The perfume lemon was sold to one in 30 yuan. Ge Mingke tried to grow grapes in the greenhouse this spring, but it was snapped up as soon as it was picked.

　　"Developing efficient agriculture is not a patent in developed regions." Li Kai said that despite the shortage of water and soil resources in Jiuquan, with another brain, the disadvantages can become advantages, and the Gobi desert here can be rich! Statistics show that there are 170 million mu of Gobi desert beaches available in the city, accounting for nearly two-thirds of the city’s land area.

　　"The Gobi Desert is not suitable for traditional farming, but there are many things that can’t be done on cultivated land, but there are advantages here!" Jiang Weijie, a researcher at the Institute of Vegetables and Flowers of the Chinese Academy of Agricultural Sciences, said that the Gobi Desert has a vast area and is concentrated and contiguous, which is suitable for scale operation; There are many stones, and local materials can save a lot of greenhouse cost; The Gobi Desert has up to 14 hours of light every day, and the temperature difference between day and night reaches more than 20 degrees Celsius. The fruits and vegetables are of high yield and good quality.

　　"Gobi agriculture has expanded the development space and opened up new channels for farmers to increase their income." Zhang Guosen, deputy director of Jiuquan Agricultural Technology Service Center, introduced that the protected agricultural area of Gobi in the city reached 90,000 mu, with an annual net income of 25,000 mu — 30,000 yuan, about 10 times that of field planting.

　　Qilian qingquan agricultural science and technology co., ltd chose Yumen city and invested 350 million yuan to develop ginseng fruit. Into the greenhouse, ginseng fruit does not grow on trees, but green seedlings climb the rope and grow straight up.

　　"The fruit grows up after drinking snow water from Qilian Mountain, which is sweet and refreshing and has a unique flavor!" Ma Shoudong, the general manager of the company, said that the irrigation water in Qingquan Township comes from melted snow, which is pure and pollution-free, and the Gobi land is suitable for developing green and organic crops.

　　In addition to good quality, it can also be wrong. "Going public in winter and spring can avoid the listing period of Yunnan ginseng fruit and seize the scarcity period of northern fruit." Ma Shoudong said that in the Gobi greenhouse, one crop can be harvested four times, and the average income of the shed is more than 40,000 yuan.

　　In response to the unique resource advantages of the Gobi Desert, not only Qilian Qingquan Company, but also Jiuquan started to build 90 Gobi eco-agricultural industrial parks, and 35 leading enterprises, 49 cooperatives and more than 7,000 farmers including Dunhuang Seed Industry and Julong Group joined in. In just a few years, Jiuquan Gobi eco-agriculture has developed from scratch, from small to large, and has embarked on an innovative development road with outstanding regional characteristics and efficient use of resources.

　　Science and technology break through resource constraints

　　Water is counted by drops, fruits and vegetables are planted in "pillows", and the more scientific farming is, the sweeter it is.

　　Water shortage is the first problem in agriculture in Gobi desert.

　　"Saving water is the only way out." Wang Shengjun, deputy director of the Agricultural and Rural Bureau of Jiuquan City, said that the Gobi is short of water, which is a structural shortage. Heihe River, Shule River, Taolai River and Danghe River all flow through the territory. The key is to vigorously develop science and technology to save water and break the bottleneck of water resources.

　　Jiuquan built a water conservancy project to divert water and water. Popularize water-saving technology in one hand, and formulate 15 technical specifications for Gobi agricultural standardization, so that new integrated technologies such as water-saving drip irrigation and integration of water and fertilizer can be settled, and the maximum benefit of each drop can be exerted.

　　In the intelligent multi-span glass greenhouse of Dunhuang Seed Industry, vegetables are as delicate as flowers. "The water supply is calculated by drops, and each crop has its own drinking water file." Wang Kai, manager of the second production department of the company, introduced that the water and fertilizer equipment automatically adjusts the water supply according to the crop growth data and the environment. Scientific farming, the sweeter the planting, the organic tomatoes produced here sell for 7 yuan a catty.

　　How to make good use of Gobi resources on the basis of protection? Jiuquan defines Gobi eco-agriculture, and its specific development space is arid Gobi area, including Gobi desert, desertification land, abandoned land, and even low-yield fields in oasis. "Gobi agriculture should carry out long-term planning, avoid disorderly development, grasp the balance between production and ecology, and adhere to ecological priority, ‘ Do not drill a new well or increase the total water consumption ’ These two hard levers are the bottom line and the red line. " Wang Shengjun said.

　　With the "hard leverage", how can Gobi agriculture "grow up"? Fan Lide is a pioneer of agriculture in Jiuquan Gobi. His story is very convincing: in 2009, he began to build greenhouses to grow fruits and vegetables in Gobi. Today, the couple run 30 greenhouses, large and small.

　　Walking into Van Lide’s greenhouse, the ground is still the original appearance of Gobi, and all kinds of vegetable seedlings grow in "pillows". This is a matrix pillow technology popularized in the city in recent years. The "pillow" contains the "soil" needed for crop growth. "You don’t have to dig a hole and open a ditch, you can directly bag vegetables, and water and fertilizer will be pumped in like infusion ‘ Pillow ’ 。”

　　The matrix pillow comes from Kangduo Ecological Agriculture Company. Walking into the backyard of the company, the bundled straws are neatly packed, the tomato seedlings are piled up like hills, and the mushroom residue bags are put together. "Matrix pillows are made of these agricultural wastes." Su Hai, Chairman of the Board of Directors, said that 1 mu of sunlight greenhouse needs 67 cubic meters of substrate, which can transform and utilize 125 cubic meters of agricultural wastes such as straw, tail vegetables and livestock manure. Returning substrate to the field can also enhance soil fertility and improve soil.

　　In Jiuquan Gobi desert, various intelligent drip irrigation and water and fertilizer integration facilities are very common. In the past, "the farmland was watered in the field, but now the seedlings were watered in the Gobi", and careful calculation of water-saving accounts became the common action of farmers and enterprises. "It is necessary to save water and improve water efficiency, but also to use water efficiently and improve output efficiency." Zhang Guosen said that through precision drip irrigation, planting tomatoes can save water by 50%, increase production by 30%, and increase efficiency by about 2,000 yuan per mu.

　　Holding a group to develop and sell well.

　　Improve the quality of the industrial chain, do well and enlarge the "vegetable basket" and "fruit plate"

　　Compared with traditional agriculture, Gobi ecological facility agriculture undoubtedly needs more investment. Is it worthwhile to do so?

　　Jiuquan’s approach is to focus on organic and green, and build efficient agriculture in the whole industrial chain.

　　Come to the largest agricultural product market in Hexi region — — In the spring market, I found that many stall owners are rushing to collect Gobi vegetables and fruits. "From November to March of the following year, vegetables from the Gobi Desert accounted for about 20% in the market." Li Hongmei, deputy general manager of Chunguang Market, said that Gobi agriculture is positioned in the middle and high end. If it is difficult to sell at a good price only by staring around the producing area, the key is to broaden the market.

　　The government has set up a platform, built brands and blocked points, so that more and more high-quality agricultural products in Gobi can go out. The influence of "Gobi Snow Run" regional brand has been expanding, and the market has expanded to Beishangguang, Sichuan and Chongqing.

　　"If you want to embrace the big market, you can’t fight alone!" Wang Shengjun introduced that the city took the lead in setting up a vegetable association, formulating production standards and promoting multi-party participants to "hold their fingers into fists".

　　Holding a group to break into the market, the "vegetable basket" and "fruit plate" are getting bigger and bigger. Kangyuan Fruit and Vegetable Farmers Cooperative in Qingquan Township has driven more than 400 farmers to operate 1032 ginseng fruit greenhouses, providing through-train services such as agricultural materials, technology, storage and sales. Chijin Town Dongjiuwang Farmers Cooperative has driven more than 2,000 growers, supported clean vegetable processing, leek flower sauce and other processing projects, and extended the industrial chain.

　　There must be a "golden key" to knock on the door of the market. "The key is to improve the quality of the industrial chain and achieve high quality and good price." China — Wang Xiongjiao, head of the construction promotion group of Israel (Jiuquan) Industrial Park, said that the stones from other mountains can attack jade, and the desert agriculture in Israel is the most similar to Gobi agriculture. People not only have advanced water-saving technology, but also have an efficient industrial chain to ensure that what they produce is a hot commodity. The industrial park officially opened in April this year, and the first suggestion of Israeli experts was to study domestic and international market information.

　　There are no e-commerce online stores, no merchants coming and going, and all the leeks in Chijin Town are sold to Beijing, Hebei, Shaanxi, Xinjiang and other places. "We rely on orders, and the wholesale price of sheds is higher than the retail price of ordinary leeks in the local market." Wang Yi, the leek agent, said that Chijin leek is a geographical indication product, and 90% of the leeks in the town have achieved order sales.

　　"Good quality and good price, organic leeks are sold for five or six yuan a catty." Wang Yi started a new experiment on the Gobi Desert — — More than 100 steel arch sheds and more than 100 solar greenhouses have been built to grow organic vegetables. The newly emerged leek seedlings add new green to the Gobi Desert, and more than 280 farmers are busy with Wang Yi.

　　Large-scale production and circulation are the development trends. "To transport vegetables to Guangzhou, it is required that the temperature of the cabbage is below 2 degrees Celsius, and it will be delivered in 40 hours and sold in 12 hours." Wang Shengyuan, general manager of Julong Modern Agricultural Logistics Port, said that as the largest logistics enterprise in Jiuquan, through the development of cold chain logistics, a number of cooperatives have been driven to connect with the big market.

　　Jiuquan, who is well versed in the development of Gobi agriculture, has a new plan: by 2022, it will build a demonstration area of Gobi eco-agriculture leading the whole province and even the whole country, and become a competitive "vegetable basket" production and supply base based in the northwest, radiating the whole country and facing Central Asia, West Asia and South Asia.

　　On September 29th, the certification ceremony of C919 aircraft in type certificate was held in Beijing Capital Airport. Song Zhiyong (left), director of the Civil Aviation Administration of China, presented type certificate of C919 aircraft to He Dongfeng, chairman of Comac China.

　　Xinhua News Agency reporter Li Tao photo

　　Weinan Airport, located in pucheng county, Weinan City, Shaanxi Province, is a national civil aircraft research and flight test base. The picture shows the C919 large passenger plane at the airport.

　　Xinhua News Agency reporter Ding Ting photo

　　At 6: 52 on May 14th this year, the C919 passenger plane numbered B-001J took off from the fourth runway of Shanghai Pudong Airport and landed safely at 9: 54, marking the successful completion of the first flight test of the first C919 passenger plane that China Commercial Aircraft Corporation will deliver to its first customer.

　　Xinhua News Agency reporter Ding Ting photo

　　General Secretary of the Supreme Leader said that making the China big plane soar in the blue sky bears the national will, national dream and people’s expectation.

　　On September 29th, the Civil Aviation Administration of China awarded the C919 type certificate to Commercial Aircraft Corporation of China (hereinafter referred to as "Comac China"). From the establishment of the project in 2007 to the first flight in 2017, and then to the completion of evidence collection, it took 15 years, and the domestic large aircraft was finally allowed to engage in commercial operations and was about to soar above the blue sky.

　　What are the advantages of domestic large aircraft? Why build your own large civil aircraft? Our reporter interviewed Comac China and relevant experts in civil aviation.

　　Have a competitive advantage in many aspects

　　— — It is not only equipped with advanced systems and materials, but also provides passengers with a more comfortable ride environment.

　　On September 29th, the type certificate certification ceremony of C919 aircraft was held in Beijing Capital International Airport, which was an important milestone in the cause of China’s large aircraft, and marked that the large passenger aircraft with independent intellectual property rights developed by China in accordance with internationally accepted airworthiness standards passed the airworthiness certification. Since then, China has a single-aisle trunk airliner that can be put into operation.

　　"C919 completed the evidence collection, indicating that its safety and reliability meet the requirements of airworthiness regulations." Li Xiaojin, director of civil aviation university of china Institute of Aviation Economics, told this reporter that the C919 successfully made its first flight in May 2017. During the flight test period of more than five years, six trial aircraft have completed a series of flight test missions in Yanliang, Shaanxi, Nanchang, Shandong, Pudong, and Dunhuang, Gansu, and comprehensively verified the power and electrical systems, verifying the safety and reliability of the aircraft in various extreme situations such as stall, natural icing, high temperature and extreme cold. At 6: 52 on May 14th this year, the seventh aircraft of C919 jumbo took off from Shanghai Pudong Airport and landed safely at 9: 54, marking the successful completion of the first flight test of the first C919 jumbo aircraft that China Commercial Aircraft Corporation is about to deliver to its first customer.

　　Whether a civil airliner can be put into commercial operation is not decided by the manufacturer, nor by the operator, that is, the airline, but by airworthiness certification. The type certificate won this time is the ticket for large aircraft to enter the aviation market.

　　After getting the admission ticket, it depends on the advantages of domestic large aircraft if they want to gain a foothold in the aviation market.

　　C919 is equipped with advanced systems and advanced materials. According to Comac of China, the C919 wing design adopts supercritical airfoil design independently developed, which can reduce drag by 5%. The use of advanced materials such as Al-Li alloy and composite materials makes the structure lighter, which greatly improves the safety, economy and environmental protection of the aircraft. At the same time, it is equipped with advanced airborne systems and engines with superior performance.

　　For passengers, the wide fuselage of the C919 will provide more seating space. At the same time, it adopts high-efficiency air filtration system to provide passengers with high-quality fresh air, and the cabin lighting adopts humanized scene lighting design to create a warm and considerate comfortable environment.

　　The C919 is aimed at Airbus A320 and Boeing 737 series models, and adopts single-channel narrow-body layout, with 158 to 192 seats and a range of 4,075 to 5,555 kilometers. At the same time, the C919 is safe and reliable, backed by the vast China market, and has unlimited potential.

　　At present, C919 has accumulated more than 800 orders from 28 customers. "Before type certificate was acquired, there were more than 800 orders, which was quite impressive. The safety, economy, comfort and other aspects of the C919 are relatively suitable for market demand, and are suitable for domestic long-distance routes and neighboring Southeast Asian international routes. " Li Xiaojin commented like this.

　　An important milestone in China’s commercial aircraft manufacturing industry

　　— — It is a large jet civil aircraft developed by China and with independent intellectual property rights.

　　Why build a large domestic civil aircraft? Aviation manufacturing industry is known as the "flower of industry", with long industrial chain and high added value, involving hundreds of professional categories, which has high requirements for industrial capacity. Among them, the R&D and manufacturing capacity of large passenger aircraft is an important symbol of a country’s aviation manufacturing level and is also regarded as the embodiment of a country’s overall strength.

　　In the past ten years, the C919 research team insisted on independent innovation and open cooperation, successively conquered a number of key technologies, formed a number of core capabilities, tempered a number of talent teams, promoted a number of industrial development, and formed a capability platform to support the independent development of China large aircraft.

　　The person in charge of Comac China said that through the development of C919 large passenger aircraft, China has completed the whole process of design, manufacture, test, flight test and airworthiness certification for the first time, and has the ability to develop large passenger aircraft according to internationally accepted airworthiness standards.

　　C919 adopts the mode of "main manufacturer+supplier". As the main manufacturer of domestic large aircraft, Comac China is responsible for the design and development, system integration, final assembly, airworthiness certification, customer service and marketing of C919. Comac China conducts supplier selection and management for airframe structure and airborne system equipment nationwide. The structure of C919 is designed by Comac of China, and manufactured by many domestic enterprises, with completely independent intellectual property rights. The engine is provided by CFM, a US-France joint venture company, and the avionics system is provided by Angji Avionics, a Sino-US joint venture company.

　　The development of domestic large aircraft is also an important aspect to meet the dual needs of the national economy and development strategy. Li Xiaojin said: "The civil aviation industry is a national basic and strategic industry. Buying a large number of foreign aircraft makes our air transportation industry subject to people. At the same time, the price of Airbus A320 and Boeing 737 series aircraft is about $110 million to $120 million. If you buy hundreds of aircraft every year, it will cost tens of billions of dollars, which is relatively high. With the commercial operation of C919, it will accelerate the integration of upstream and downstream industries, amplify the industrial correlation effect of civil aviation and aviation manufacturing, and further improve the overall economic development quality. "

　　The aviation market in China is large.

　　— — In the next 20 years, China’s demand for passenger airliners is estimated to be 9,084, worth about 1.39 trillion US dollars.

　　At present, Airbus and Boeing account for the bulk of the global civil aviation aircraft market with more than 100 passengers. After C919 is put into commercial operation, what impact will China large aircraft bring to civil aviation?

　　— — Create new economic growth points.

　　China’s civil aviation transportation industry is in a period of rapid growth, and the domestic market demand is great. The development of domestic large aircraft will better meet the needs of China’s economic development and people’s travel, and create new economic growth points.

　　China Commercial Aircraft Corporation Market Forecast Annual Report (2021— 2040) predicts that in the next 20 years, more than 41,429 new aircraft will be delivered worldwide, with a value of about 6.1 trillion US dollars (based on the 2020 catalogue price). China aviation market will receive 9,084 new aircraft, with a value of about 1.39 trillion US dollars (based on the catalogue price in 2020). Among the newly accepted aircraft in China aviation market, the number of narrow-body passenger aircraft will reach 6,295. As the mainstream aircraft in the civil aviation transportation market, narrow-body passenger aircraft account for about 80% of China’s civil aviation fleet and 70% of the global fleet.

　　— — Promote the upgrading and development of the industrial chain.

　　C919 is the take-off work of China’s large civil aircraft industry, and the aviation manufacturing industry chain driven by C919 has great potential. It is expected that it will drive group breakthroughs in new materials, modern manufacturing, advanced power, electronic information, automatic control, computers and other fields, and will also enable aviation high-end raw materials, subsystems and parts manufacturers to achieve performance growth. At present, more than 20 provinces, more than 1,000 enterprises and institutions and nearly 300,000 people have participated in the research and development.

　　Taking materials as an example, the application of new materials is an important aspect of the development and progress of aviation technology. The manufacturing of large civil aircraft involves composite materials, titanium alloys, high-strength steel, etc. The development of C919, and a variety of new materials are applied to civil aircraft on a large scale for the first time, which not only leads to a breakthrough in material technology, but also brings great demand to the material industry.

　　The successful development of C919 will provide more choices for airlines and customers, more opportunities for suppliers and partners, and further stimulate the healthy competition and innovation vitality of the global commercial aircraft industry.

　　The airworthiness certification is only the first step for C919 to be put into operation, and the subsequent industrialization will take a long time. Li Xiaojin said: "According to public data, there are about 50,000 transport aircraft in operation around the world, of which Boeing and Airbus each account for about 45%. In the future, C919 should also strive for the european aviation safety agency airworthiness certificate and the US Federal Aviation Administration airworthiness certificate in order to put it into commercial operation in more countries. " He said that there is still a gap between China and the world-class level in aero-engine manufacturing and avionics system design. Compared with automobile and other industries, the aviation manufacturing industry has the characteristics of high technology added value and low labor intensity, and there are certain technical barriers. The technology in many sub-sectors of the industrial chain still needs to achieve a breakthrough from 0 to 1.

　　Slow and steady, with unlimited potential, China Big Aircraft will write more wonderful stories.

　　Investigation motive

　　"I still can’t figure out why I will be diagnosed with liver cancer." Recently, a online celebrity blogger posted a video of 7 minutes and 52 seconds on social platforms, claiming that he was only 25 years old and was diagnosed with liver cancer. In the video, he introduced in detail the information such as "liver cancer was detected during physical examination" and "the doctor told me that the chance of cure is not great". Once the video was released, related topics quickly rushed to the hot search list.

　　However, just as everyone expressed their regret and concern and encouraged him to "treat him well", things turned upside down — — Some netizens noticed the last flash of the video, and the subtitle showed that "the content of this video is purely fictitious". This made many netizens extremely angry, denouncing it as the traffic has no bottom line, and some netizens said, "Do you know that I saw my last mood as a patient with cancer?"

　　Finally, the online celebrity blogger made an apology. At present, the blogger has violated the platform community convention, and his account has been banned in stages, banned from being concerned, and suspended from advertising revenue.

　　On the network platform, how many people sell miserable drainage like the above-mentioned online celebrity bloggers? How to rectify the unscrupulous drainage behavior? The reporter conducted an investigation and interview for this purpose.

　　□ Our reporter Han Dandong

　　□ Intern of this newspaper Wang Yitian

　　"From sympathy to anger, it’s like riding an emotional roller coaster." A netizen commented on "online celebrity bloggers sent videos claiming to be diagnosed with liver cancer". Many netizens said that online celebrity’s explanation that "my initial intention in doing this issue was to attract people’s attention to my body" was unacceptable, saying that there was no need to find some high-sounding reasons.

　　"Just to drain." An industry insider who is engaged in online celebrity incubation recently said in an interview with the reporter of Rule of Law Daily that if it is really for the purpose of prompting health, it should be made clear at the beginning, but the blogger in online celebrity chose to mention "The content of this video is pure fiction" at the end of the video, and it was not explained in the copy.

　　The insider told reporters that in reality, some network anchors and bloggers use the sympathy and empathy of netizens to achieve rapid drainage and powder increase in a miserable way, and then realize cash. There are even some institutions that specialize in incubating this "man-made" online celebrity, and then make profits by receiving advertisements, setting up commodity purchase links, and live broadcasting with goods.

　　In fact, from the effect point of view, the above-mentioned online celebrity bloggers’ miserable selling videos have indeed achieved the purpose of drainage. In just one day, the blogger’s fans have reached more than 5.5 million, and the related videos have played more than 20 million, while his previous videos have played more than 3 million.

　　A number of interviewed experts said that behaviors such as selling miserable drainage, consuming sympathy, and taking advantage of suffering to make money have emerged in an endless stream on the online platform. The fabricated selling miserable "people set up" can’t stand the test, which violates social public order and good customs, and also violates relevant laws and network norms. Making profits by fabricating stories may also constitute criminal crimes such as fraud, and it is necessary to intensify the rectification of such chaos.

　　First, the auction was badly drained.

　　Then live broadcast with goods for profit.

　　"I failed to start a business for four years, and I will cancel my company tomorrow, and millions of people will hit Shui Piao." "I suddenly encountered family changes, and now I have cancer, and now I am heavily in debt." "Please help me, I just turned 20, and I was diagnosed with cancer." "My parents died when I was a child, and I dropped out of school to work at the age of 14" … …

　　The reporter noticed that at present, there are still many anchors and bloggers telling their sufferings to the camera on major short video platforms. Some people are dressed in rags, some people are sweating with manual labor, and some people are crying. These short videos can often arouse the sympathy of a large number of netizens, with a high number of hits, and the number of fans of anchors and bloggers is also growing rapidly.

　　For example, a blogger on a certain platform, whose previous works were mainly videos of major talent markets and recruitment markets, had only a few thousand broadcasts. Then, after releasing the video that I failed to start my own business and found out that I was suffering from oral cancer, the broadcast volume rose rapidly, exceeding 2 million.

　　It’s really hard to tell whether these videos are true or not. Some netizens left a message under these videos: I was touched, I hope I am not spending sympathy. Some netizens suddenly realized after seeing the blogger start live broadcast with the goods: so that’s it.

　　The reporter combed and found that it is not uncommon for fictional facts to sell miserably and then realize the realization of goods.

　　In a video, the protagonist is a white-haired old man with dark skin and wrinkled face. His hands are trembling and folded on his chest, and he choked and said, "I am 80 years old. What should I do if pomegranate can’t be sold?" The copy of the video is "This grandfather asked me to help him sell pomegranate, but I can’t sell it for 3 kg and 9.9 packages"; In another video, the same dubbing, sad music, a vicissitudes of life of the old man carrying two buckets of water staggered past, behind a pomegranate tree.

　　After verification, the above two videos were all posed. The pomegranate in the former old man’s house was sold out at that time, and the old man who carried water didn’t grow pomegranate at home. Facing the door-to-door law enforcement officers, video publisher Qiu Moumou said that this is to gain sympathy and attract attention to sell goods. Finally, law enforcement officers criticized and educated Qiu Moumou, and Qiu Moumou also expressed remorse for publishing false videos.

　　What’s more, under the banner of "helping the poor", through fictional life scenes, exaggerating and fictional poverty can achieve the purpose of attracting eyeballs and attracting fans, so as to live broadcast goods for profit. In 2021, the police in Liangshan Prefecture, Sichuan Province disclosed such a case: The "Korean Team" fictionalized the miserable life experience of Ajia, a little girl in Liangshan, who had no father or mother and could not afford to go to school, and then sold the apples produced by poor villagers. The so-called self-produced apples are all wholesale in the market.

　　In the end, members of the "Korean Team" were given administrative punishment, and the planner Zhao Moumou was administratively detained for 7 days according to law.

　　There are also bloggers who released videos that sold badly and defrauded money after gaining sympathy from fans, and were finally sentenced to fixed-term imprisonment for fraud.

　　Remediation of selling misery and draining chaos

　　Punish according to law and contract

　　According to Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, online celebrity belongs to the category of public figures. Judging from some court decisions, the personality rights of public figures are restricted to some extent. online celebrity has a large number of fans, and his expression should bear a higher duty of care than ordinary people, which comes from both the moral level and the legal level.

　　"In today’s developed network communication, some online celebrity have millions of fans, and the benefits of a live broadcast are very considerable. Online celebrity’s words and deeds may cause netizens to imitate, discuss and discuss, so he must bear the social responsibility that matches it and need to be bound by higher moral standards. " Zhu Jie, a senior partner of Taihetai (Chongqing) Law Firm, believes that bloggers and anchors in online celebrity have a wide audience, and it is easy to cause social controversy and disrupt public order by fabricating stories of selling tragedies and spreading rumors.

　　In Zhu Jie’s view, deceiving netizens through false information and gaining sympathy to get high traffic is essentially that online celebrity gains benefits through deception, which should be given a negative moral and legal evaluation and punished in various ways. If online celebrity obtains donations and rewards from netizens by fabricating false information, it is suspected of fraud.

　　In order to rectify the chaos of selling and draining, the relevant departments are taking active actions.

　　In March of this year, the Central Network Information Office launched a two-month "Clear and Strict Renovation ‘ Since the media ’ Chaos "special action, focusing on social, short videos, webcasts and other types of key platforms, resolutely crack down on outstanding problems such as" self-media "rumors, counterfeiting, illegal profits, and strictly deal with them to create a clear cyberspace. It is mentioned that strict rectification of "self-media" uses vulnerable groups to realize traffic, including cajoling, luring the elderly to shoot videos, setting up live broadcasts, and defrauding netizens to like, reward and donate; Deceive and seduce disabled people, and gain traffic through illegal and immoral ways such as selling badly, spoofing and abusing.

　　On March 28th, the State Council Information Office held a press conference on the "Clear and Clear" series of special actions in 2023. Niu Yibing, deputy director of the National Internet Information Office, responded to the problem of content-oriented governance of short videos at the meeting, pointing out that "comprehensively cleaning up short videos that are misdirected and mislead the public by forging scenes, compiling details and fictional experiences" is one of the main contents of this special action.

　　A staff member of a short video platform told the reporter that for all kinds of illegal videos or live broadcasts such as "sex, ugliness, strangeness, falsehood, vulgarity and gambling", the platform will comprehensively investigate and clean up the anchors and guilds suspected of the above behaviors, and give the following penalties according to the actual behavior severity, subjective malice and impact of the anchors:

　　Give warning and stop broadcasting punishment for the first violation, and educate and control it; For the second time, the right to live broadcast was recovered for 7 days in violation of regulations, and it was required to pass the online examination and training, and the broadcast was resumed after the examination passed; For the third time, the right to live broadcast was illegally recovered for 30 days, and it was required to receive offline training and education. After passing the exam, it resumed broadcasting and asked it to publicly release the self-discipline announcement video; For those who repeatedly violate the norms for more than four times and cause adverse social impacts, the live broadcast rights will be recovered indefinitely and publicized, and the relevant guilds will be warned to publicize, freeze their rights until they are retired, and at the same time, they will be reported to the higher authorities as the case may be.

　　The staff member said that for anchors and guilds with serious violations or involving illegal and criminal acts, the platform will take the initiative to report the industry blacklist and report the relevant information to the public security and other relevant departments.

　　However, experts pointed out that for some videos that sell miserably, if there is no obvious violation of the law, the relevant anchors may have to repeatedly violate the rules before they can be completely removed from the platform. If they are not reported, the platform may find it difficult to take the initiative in time. Compared with the flooding degree of such videos and online celebrity’s huge profits, the punishment is obviously weak.

　　Establish a joint disciplinary system

　　Promote platform public co-governance

　　Zhu Jie believes that platform supervision and public opinion supervision are the key to rectify this kind of chaos. The network platform should fulfill the main responsibility of information content management, and take ecological management, real-time inspection and timely disposal of network information. If it is found that the behavior of selling miserable drainage is found, the platform can ban it, and if the circumstances are serious, the live broadcast room will be banned and it is forbidden to start broadcasting again.

　　"Webcast platforms should strengthen supervision and punishment measures, especially for online celebrity bloggers who have been banned. Major live short video platforms need to reach a consensus and join hands to resist. In addition, complaints and reports can be set up in a prominent position, and netizens can report such anchors and bloggers to realize the network ecology of the platform and the public. " Zhu Jie said.

　　Han Xinhua, an associate professor in the Department of Law of the School of Cultural Industry Management of China Communication University and director of the Teaching and Research Section of Cultural Rule of Law, believes that at present, the platform mainly manages itself according to the community code and user agreement, and takes disciplinary measures to users who violate the rules, such as restricting their functions, stopping their work and banning them, according to the severity. Law enforcement agencies that constitute illegal crimes will impose penalties. The punishment of a single platform is not enough, and it is necessary to form a joint force.

　　Zhu Wei suggested that joint punishment and classified management of credit should be carried out, and the credit of online celebrity, who fabricated false facts and violated moral laws, should be downgraded to a certain extent or seriously violated the rules to a certain extent, and should be given a title. Secondly, the actual users, account owners, registrants and MCN institutions behind online celebrity account should bear relevant responsibilities.

　　"The responsibility of the platform should be increased. For videos with hot spots, high clicks and high replies, the platform should strengthen the review before pushing it to a higher hot spot, and the platform algorithm should also strengthen supervision. If the works in the platform are hot, the platform should bear greater responsibility. If there is a problem, the platform should jointly punish the actual users, account owners, registrants and MCN institutions behind this account." Zhu Wei said.

　　Han Xinhua believes that brokerage institutions and trade associations should play more roles. Brokerage agencies and contracted anchors are a community of interests, so they should regularly train their contracted network anchors in communication ethics, policies and laws, and conduct daily supervision and guidance on their behavior.

　　In addition, Zhu Jie also mentioned that administrative law enforcement departments can impose administrative penalties such as fines, detention and revocation of business licenses on online celebrity and related institutions, or unify the market "white list" access standards. "The lure of interest brought by the huge traffic has led some online celebrity to make great efforts to do something appalling and make up stories to gain attention. Relevant departments should give positive guidance to this disorderly pursuit of interests and investigate and deal with violations of laws and regulations in a timely manner. "

　　Comics/Gao Yue　　

　　Agricultural brand is an important symbol of agricultural and rural modernization, and cultivating and developing agricultural brand is an important starting point for comprehensively promoting rural revitalization and accelerating the construction of an agricultural power. In 2022, the Ministry of Agriculture and Rural Affairs issued the "Excellent Agricultural Brand Cultivation Plan (2022-2025)", which defined the objectives, tasks and measures for strengthening agricultural brands. In 2023, the No.1 Document of the Central Committee proposed to support poverty-stricken areas to build regional public brands. In this issue, invited experts will discuss issues related to brand strengthening agriculture.

　　Actively cultivate agricultural brands

　　What is the current development of agricultural brands in China?

　　Hu Glacier (Director and Researcher, Agricultural Products Trade and Policy Research Office, Institute of Rural Development, China Academy of Social Sciences): Agricultural brand building is an important measure to promote the high-quality development of agriculture. Cultivating and developing agricultural brands is conducive to improving the modernization level of the whole agricultural industry chain, guiding the gathering of high-quality resources, and promoting the optimization and upgrading of industrial structure, which is an important way to increase farmers’ income and enhance agricultural competitiveness.

　　In recent years, the state has issued a series of policies and measures around building agricultural brands. In 2022, the No.1 Document of the Central Committee proposed to carry out the actions of improving agricultural varieties, improving quality, building brands and improving standardized production. In 2023, the No.1 Document of the Central Committee proposed to support poverty-stricken areas to build regional public brands. In April this year, the General Office of the Ministry of Agriculture and Rural Affairs issued the "Implementation Plan for Supporting Poverty-stricken Areas to Build Regional Public Brands (2023-2025)", emphasizing the efforts to build regional public brands in poverty-stricken areas and promoting the effective connection between consolidating and expanding poverty-stricken achievements and rural revitalization.

　　All localities actively cultivate agricultural brands in light of their own reality. For example, Heilongjiang Province, as a major agricultural province, has made great efforts to build a provincial-level high-quality agricultural brand with "excellent black soil", build a "1141" agricultural brand system and build a life-cycle agricultural brand management mechanism. In order to strengthen the construction of agricultural brands and establish and improve the mechanism of cultivation, development and protection of agricultural brands, Hainan Province has promoted the establishment of an agricultural brand catalogue system.

　　Agricultural brands have achieved practical results in promoting the quality and efficiency of agricultural industries. According to estimates, compared with 2012, in 2022, the output of public brand agricultural products in China agricultural brand catalogue area increased by nearly 55%, and the sales increased by nearly 80%, driving the income of local farmers to increase by 65%. From the current development of agricultural brands in China, it has the following characteristics.

　　First, regional public brands, corporate brands and product brands have developed rapidly. According to the data of the Ministry of Agriculture and Rural Affairs, in recent years, agricultural and rural departments at all levels have further promoted brand strengthening agriculture and cultivated a number of influential agricultural brands. By the end of 2021, about 3,000 regional public brands, 5,100 enterprise brands and 6,500 product brands have been cultivated by provincial agricultural and rural departments. According to relevant reports, Wuchang Rice, as a regional public brand, has a brand value of 71.31 billion yuan in 2023.

　　Second, the cultivation of agricultural brand products and brand assistance have achieved results. The "Excellent Agricultural Brand Cultivation Plan (2022-2025)" proposes that by 2025, we will focus on grain and oil, fruits and vegetables, tea, animal husbandry, aquatic products and other categories, build a number of regional public brands of agricultural products with excellent quality, distinctive features, strong driving force, high reputation and consumer loyalty, and cultivate and promote a number of enterprise brands and high-quality features with excellent products, good reputation, obvious industrial driving effect and core competitiveness. In 2022, 75 brands including Wuchang Rice, Enshi Potato, Luochuan Apple, Wenchang Chicken and jinxiang garlic were included in the agricultural brand quality cultivation plan, and 69 brands were included this year. In terms of agricultural brand assistance in poverty-stricken areas, by the end of 2022, the Ministry of Agriculture and Rural Affairs had taken the lead in helping 20 key counties, and the average premium of branded agricultural products in poverty-stricken areas exceeded 20%.

　　Third, the variety, quality and brand of agricultural products are integrated with each other. In the process of agricultural and rural economic development, the rapid growth of corporate brands has brought about market segmentation, which often reflects the quality differences in the early days. In recent years, with the continuous emergence of new crop varieties, the protection of intellectual property rights has gradually increased, and more and more new varieties are deeply bound to brands. For example, in 2022, many new corn varieties such as "Denghai 2035", "Denghai 2052" and "Denghai 2056" independently developed by Denghai Seed Industry passed the examination and approval, and "Denghai" became the brand prefix of crop varieties.

　　Fourth, the ability of brand marketing and promotion has been improved, and the speed of brand renewal has been greatly accelerated. With the help of the Internet, agricultural brands promote consumer reach and sales through digital marketing. With the help of well-known exhibitions and other platforms at home and abroad, the promotion efforts have been intensified, and various channels such as video and live broadcast have been used to enhance the communication power. High-quality agricultural products have been sought after more and more, and new agricultural brands have begun to emerge, including many emerging, innovative and differentiated agricultural brands. For example, Xuwen pineapple, fire crystal persimmon and other high-quality agricultural products quickly became popular. Cultivating agricultural brands needs to consider long-term value, which also requires building a comprehensive brand development strategy.

　　Fifth, the brand participation of consumers continues to increase. In the traditional sense, consumers’ contribution and participation to the brand depends on factors such as culture and habits. However, with the development of mobile Internet, more and more consumers’ feedback has been absorbed into the cultivation and development of agricultural brands. The relationship between agricultural brand cultivation and consumer feedback is getting closer and closer. Some consumers directly send the design drawings of product packaging and brand to manufacturers through short videos, and some consumers participate in brand promotion through media.

　　We should also see that at present, there are still many problems in China’s agricultural brands, such as excessive but not refined, large but not strong, and brand influence needs to be improved, which is also the focus of brand promotion in the future. With the improvement of the level of economic and social development, more and more excellent agricultural brands will come to the fore, constantly meeting the people’s growing needs for a better life.

　　Help improve agricultural quality and increase farmers’ income

　　What is the role of agricultural brands in promoting agricultural quality and efficiency and increasing farmers’ income?

　　Liu Naiyong (researcher, National Agricultural Market Research Center, China Agricultural University): In recent years, China’s agricultural brands have mushroomed, which not only allows consumers to enjoy more high-quality agricultural products, but also plays a significant role in promoting the high-quality development of agricultural industries and increasing farmers’ income.

　　First of all, agricultural brand building has promoted the development of agricultural industry standardization. Agricultural products have natural non-standardized characteristics, and coupled with a series of processes such as cleaning, sorting, packaging, warehousing and logistics, it is difficult for agricultural products to maintain stable quality and consumption experience. Cultivating and developing agricultural brands has enabled many new agricultural operators to embark on the road of standardized production, and through modern industry and digital technology, the whole process of agricultural products from field to table has been standardized. In the process of brand building, agricultural business entities promote the whole agricultural industry to form a more mature division of labor system, optimize the efficiency of industrial factor input allocation, and greatly improve the total factor productivity of agricultural industry. For example, wuchang city, Heilongjiang Province, following the development idea of "building a brand, bringing vitality to an industry and enriching farmers", built a regional public brand of Wuchang rice, comprehensively promoted the standardized production of Wuchang rice, standardized all the processes and procedures such as seed, planting, storage, processing, environment and traceability management, established and improved the whole process standard system from field to table, and promoted the high-quality development of Wuchang rice, with an output value of about 16 billion yuan in 2021. Zhashui County, Shaanxi Province actively builds a regional public brand of auricularia auricula, cultivates a number of auricularia auricula strains unique to Zhashui, promulgates local standards in Shaanxi Province, establishes a technical service system for enterprise demonstration planting and the whole process of auricularia auricula industry, implements the standard awareness rate and reaches 100%, and promotes the transformation of auricularia auricula from relying on traditional experience to modern standardized production, achieving annual cultivation of about 100 million bags of auricularia auricula and production of about 5,000 tons of dried auricula, effectively driving farmers to increase their income.

　　Secondly, agricultural brands communicate both ends of supply and demand, which promotes the adjustment and upgrading of agricultural industrial structure. By creating agricultural brands, the differentiated characteristics of agricultural products such as physical geography, production process, technology and product quality are passed on to consumers, and agricultural brands become a "bridge" for communication between producers and consumers. At the same time, in the process of cultivating and developing agricultural brands, changes in the consumer market are constantly fed back to agricultural business entities, promoting the transformation and upgrading of industrial structure. For example, Qingcaitou was originally a traditional planting variety in Fuling District, Chongqing, and pickled mustard tuber with it was a snack for people on both sides of the Yangtze River. With the fast pace of people’s life, the consumption demand of simple fast food, business trip and accompanying dishes is expanding rapidly. Grasping the opportunity of changing consumer demand, Fuling District has made great efforts to build a regional public brand of Fuling mustard tuber. While adhering to the traditional production techniques, it has continued to develop and promote excellent varieties with high yield and disease resistance and suitable for harvesting machines, keeping up with market development and demand, innovating product research and development, and building a brand matrix. Today, Fuling mustard tuber has become a pillar industry with an annual output value of more than 13 billion yuan. Traditional production techniques have been listed in the national intangible cultural heritage list. The products are sold all over the country and exported to Japan, Australia, the United States and other countries and regions.

　　Thirdly, the creation of agricultural brands has promoted the upgrading of industries with traditional characteristics and advantages, and helped rural revitalization and farmers’ income increase. At present, China’s consumer demand has changed from focusing on quantity growth to pursuing quality life, and the development of agricultural industry has also paid more attention to improving quality and efficiency. Developing agricultural brands can effectively promote the upgrading of industries with traditional characteristics and advantages, and help revitalize rural industries and enrich the people and strengthen agriculture. For example, xuwen county is the largest pineapple producing area in China, accounting for more than one third of the country’s pineapple planting area. With the increasing variety of fruits, xuwen county has built Xuwen pineapple regional public brand, promoted excellent varieties of pineapple, issued regional public brand logos, established pineapple buyers’ alliance, vigorously organized the docking of production and marketing, and promoted Xuwen pineapple sales growth. The industrial output value climbed from 980 million yuan in 2018 to about 2.5 billion yuan in 2022, which led to about 50,000 farmers. There are many industries with traditional advantages like Xuwen pineapple in China, and brand building is a powerful means and an effective path to promote its upgrading, help rural industries revitalize and realize enriching the people and strengthening agriculture.

　　"internet plus" promotes brand building

　　What are the practices of cultivating and developing agricultural brands in China in e-commerce marketing and digital empowerment?

　　Qi Yunlan (Research Fellow, Institute of Market Economy, the State Council Development Research Center): In recent years, all localities have attached great importance to the cultivation and development of agricultural brands, and used various marketing methods such as the Internet, e-commerce and new media to publicize agricultural brands, expand marketing channels of agricultural products, empower agricultural fields with digital technology, and enhance the level of agricultural modernization and promote the construction of agricultural brands through digitalization, networking and intelligence.

　　The first is to introduce an e-commerce platform to help build a high-quality agricultural brand. From a national perspective, many villages and towns based on the advantages of local resources, by introducing e-commerce platforms such as Tmall and JD.COM, cultivate e-commerce talents, open up channels for production and marketing, and improve the scale and standardization level of production and sales of advantageous agriculture, so that one village (or several villages) can own a brand product or brand industry with great market potential, obvious regional characteristics and high added value. Moreover, the scale of some village-level dominant brand agricultural products has gradually expanded to towns and even counties, forming dominant industrial clusters with brand influence, and the brand development effect and spillover effect are remarkable. Taking changge city as an example, e-commerce has become an important starting point to promote the innovation and development of brand agriculture. Twenty well-known e-commerce platforms, such as Alibaba International Station, Tmall, AliExpress and JD.COM, were introduced locally, and more than 20,000 online stores were opened. In 2022, e-commerce transactions reached 16.7 billion yuan.

　　The second is to strengthen the introduction and cultivation of e-commerce talents, widely use new media marketing methods such as live broadcast and short video, publicize and promote agricultural brands, and expand agricultural product marketing channels. From the practice of various places, great efforts have been made to strengthen the training and introduction of e-commerce talents and enrich product connotations and scenarios. Many local governments, together with industry associations, have organized training to explain the contents of "prospering agriculture through several businesses", live broadcasting with goods, brand building, etc., and trained a group of "new farmers" who have mastered the operation ability of new media to strengthen the promotion of agricultural brands. At the same time, build online celebrity products and expand the market influence of agricultural brands. In some places, in the construction of agricultural brands, through the cooperation of the government, enterprises, farmers and associations, the quality of agricultural products is improved and the brand connotation is enriched from the aspects of building a green production system and a quality and safety traceability system. With new e-commerce formats such as content e-commerce, interest e-commerce and social e-commerce as the carrier, we will build brand image through multiple platforms and channels, enrich marketing scenarios and promote the sales of agricultural products. According to data from the Ministry of Commerce, in the first half of 2023, the online retail sales of rural physical goods nationwide was 1.02 trillion yuan, up 11.3% year-on-year.

　　Third, relying on big data of agricultural products trading and using digital technology as a means to optimize the whole agricultural industry chain and accelerate the development of agricultural branding. In recent years, rural e-commerce is extremely active, and a large number of online real-time transaction data are gathered in the process of agricultural products e-commerce transactions. Agricultural product producers and operators in various places use the user data of e-commerce platform to understand consumer demand in multiple dimensions, and apply big data acquisition and analysis technology to dynamically match the supply chain management of agricultural products and fill the shortcomings of sales channels. At the same time, improve the traceability system of agricultural products, standardize and optimize the whole industrial chain and supply chain of agricultural products from production, packaging, transportation, storage to sales and after-sales, and increase the added value and brand premium of agricultural products. For example, in promoting "developing agriculture through several businesses", Shanghai connects the supply and demand sides through platforms such as Life, Pinduoduo, and Meituan to promote the sales of agricultural products, especially brand-name agricultural products, and better meet the living needs of urban residents. According to a survey, 42.6% of Shanghai residents are willing to pay a premium of 10% to 30% to choose branded agricultural products, and the online repurchase rate is 84.1%.

　　Fourth, give full play to the guiding role of the government. Relevant departments, in combination with the characteristics of regional agricultural resources, make clear the overall goal and development direction of regional agricultural products branding, and plan the integrated development of regional public brands and industrial clusters. In practice, all localities attach great importance to the construction of special agricultural products production and processing bases, logistics industrial parks, basic information networks and other facilities, providing a strong guarantee for large-scale production, sales and logistics. In particular, by uniting rural e-commerce enterprises, we will jointly build a warehouse-distribution logistics integration base and share warehouse-distribution manpower, material resources and site resources, thus significantly reducing the distribution cost of express delivery enterprises and the storage cost of rural e-commerce enterprises.

　　To sum up, under the background of "internet plus", China’s agricultural brand cultivation methods have been continuously innovated, and the level of standardization, digitalization and traceability has been significantly improved. E-commerce, live broadcast, short video and other new media marketing channels have been widely used in the field of agricultural product marketing, and an agricultural brand development model based on standardized production and quality certification has been initially formed, with digital empowerment, production and marketing docking and brand building as the means.

　　Focus on local products and create a golden business card for regional development

　　How can all localities give full play to their unique resource advantages, do a good job in "local products" and promote the development of agricultural brands?

　　Hu Xiaoyun (Director, China Agricultural Brand Research Center, China Rural Development Research Institute, Zhejiang University): Our country is rich in special agricultural products, which are unique in regional ecology, variety quality, technological characteristics, cultural connotation and product flavor. As an excellent local product, geographical indication agricultural products have become an important carrier to build agricultural brands.

　　Since the beginning of this century, all localities have given full play to their unique resource advantages, done a good job in "local products" articles, from theoretical research to policy support, and started with the creation of regional public brands of agricultural products, so as to brand distinctive agricultural products, enhance the resource value of local products, and achieve a win-win situation for all parties.

　　First, theoretical research helps the development of agricultural branding. The most distinctive resources in China’s agriculture are geographical indication agricultural products based on the ecological and cultural connotations of specific regions. The number of theoretical research results on the creation and management of special geographical indications and regional public brands is increasing. For example, the number of papers on China Knowledge Network with agricultural brands and regional public brands of agricultural products as keywords is increasing, and the theoretical support system for agricultural brand building is constantly being built. The theoretical research of relevant teams in colleges and universities has promoted the development of agricultural brands in China, especially the branding process of high-quality local products, and also promoted the introduction of relevant support policies.

　　The second is to strengthen the protection and management of agricultural products with geographical indications. Based on an international perspective, relevant departments actively promote the protection of origin, the registration of geographical indications trademarks and the registration of geographical indications of agricultural products, promote the development of agricultural products with geographical indications, and learn from the international experience of agricultural products brand development to promote the system design of agricultural brand development. More and more attention has been paid to the development of agricultural brands in various places, and a series of agricultural brand building with local characteristics has been carried out. In 2019, new special signs for geographical indications were released. The Notice of the General Office of the Ministry of Agriculture and Rural Affairs on Doing a Good Job in the Implementation of the Protection Project of Geographical Indications Agricultural Products in 2022 proposes to tap traditional farming culture and cultivate regional brands with geographical indication agricultural products as the core.

　　Third, steadily promote the branding of agricultural products with geographical indications. All localities have promoted geographical indication agricultural products to create a regional public brand of agricultural products with a single category (industry), and become the leading brand and platform brand of local agriculture, which has enhanced the brand value of local products. For example, Yanchi County in Ningxia strives to build a regional public brand around Tan Sheep, and professional institutions design brand strategies and spread brands for it. Yanchitan sheep (meat) has been selected as a national geographical indication protection product, China Agricultural Brand Catalogue 2019 regional public brand of agricultural products, etc. In 2022, the total industrial chain output value of Tan sheep in Yanchi County reached 6.45 billion yuan, and the income from Tan sheep breeding accounted for more than 50% of the per capita disposable income of local farmers. At present, the regional public brands of agricultural products based on geographical indications have more and more market influence, and have formed a brand cluster effect.

　　The fourth is to explore the creation of regional public brands of multi-category agricultural products. Based on the actual situation of mountainous areas in China, such as many agricultural categories, small scale, scattered planting blocks, unique varieties and techniques, relatively poor regional economy and weak regional influence, all localities explore and promote the construction of agricultural brands, create regional public brands of multi-category agricultural products, and force product standardization through branding to improve product quality. Relying on the unique mountain ecological environment, Lishui City, Zhejiang Province has built a regional public brand "Lishui Shangeng" (registered as a collective trademark) of multi-category agricultural products, gathered regional agricultural resources, let "mountain products" go out of the "mountain gate" and enhance the brand value of ecological fine agricultural products. It has formed many industries such as fungi, tea, fruits, vegetables and medicines, and the annual sales of "Lishui Shangeng" agricultural products exceeded 10 billion yuan. Chongqing’s "Ba Wei Yu Zhen", Gansu’s "Gan Wei", Inner Mongolia’s "Tian Fu Hetao", Shandong’s "Jining Li Yi" and Zhejiang’s "Sanqu Wei" and other multi-category regional public brands of agricultural products also rely on the historical and cultural characteristics of various places to strengthen the cultural, narrative, unique and intangible value premium functions of the brands, highlighting the cultural value of local high-quality local specialties.

　　At present, relying on rural regional ecology and high-quality local products to build agricultural brands, local characteristics and cultural values are highlighted, making local local products a golden business card for regional development and effectively promoting local economic development.

Wang Chuanfu, chairman and president of BYD, announced at BYD’s intelligent strategy conference on the evening of February 10 that the high-level intelligent driving system "Eye of God" was officially released and divided into three versions. Among them, the three-laser version (DiPilot 600) is mainly used for looking up models, the laser version (DiPilot 300) is mainly used for Tengshi and BYD models, and the three-eye version (DiPilot 100) is mainly used for BYD models. (Securities Times)