Since the media era, it seems that everyone has a microphone and everyone can be a reporter. In this torrent from the media, we are not only faced with all kinds of information, all kinds of opinions and all kinds of analysis, but also rumors, attacks, abuse and all kinds of mixed information. In order to attract traffic, attract people’s attention and pursue 100,000+,some media practitioners use various means: some fabricate content, some use scary headlines, some copy other people’s original articles, and some even publish vulgar and pornographic content.

　　On May 11th this year, a WeChat WeChat official account published an article titled "Thanks to you, the driver who killed the stewardess is lying at home counting money". The article ignored the dignity of the deceased and the feelings of his family, and fabricated the details of the stewardess’s murder by novel, with exaggerated wording and even unbearable erotic imagination. It was criticized by netizens for marketing the tragedy, rubbing hot spots and eating too ugly, which angered the public. Under the pressure of netizens, this WeChat WeChat official account posted an apology letter that night. Because the publication of vulgar content caused public discomfort, the public number was permanently banned.

　　Media chaos: vulgar pornography

　　In order to create excitement, attract attention and increase traffic, some even publish pornographic and vulgar content from the media. On WeChat, a WeChat official account clicked in, which was full of titles such as "Hot Dance, Too Excited", "Uniform Temptation" and "Private Photo of Sexy Beauty". Clicking in the video of all kinds of beautiful women wearing naked and posing was unsightly; On Weibo, an account posted a series of pictures of naked men. Also on Sina Weibo, an account actually posted vulgar pictures involving teenagers.

　　Self-media chaos II: Title Party

　　In the self-media, in addition to vulgar and pornographic content, it is common to catch people’s eyes by headlines. In order to let users click and forward, the most frightening topics are often used, such as "frightening urine" and "amazing insider", which can often be seen in the circle of friends: "If it is Chinese, please transfer it to me, whether it is true or not." Get a high amount of forwarding and reading by means of moral kidnapping. There is also a kind of self-media that often uses the banner of life tips, tips and health care, and then adds "must see" and "immediately transfer to family" in the title. This kind of information is often easier to be read and forwarded in large quantities.

　　Since the media chaos 3: rumors

　　On October 10th, a warning notice signed by "Beijing Public Security Bureau" spread rapidly on the Internet. The notice said: A 2-ton elephant was lost in Haidian Zoo in Beijing, and a notice for finding the elephant has been sent to all districts, counties and towns in the city. He also pointed out: "Asian elephants are national first-class protected animals. They are thick-skinned, meaty, unpalatable and intolerant. I hope that the people involved will wake up in time, stop from the brink and surrender to the relevant departments to report the case and strive for leniency." The inscription reads "Beijing Public Security Bureau". Soon, Weibo, the Beijing Zoo, denied the rumor and confirmed that the news was false. Subsequently, Weibo, the official of Beijing Public Security Bureau, released a message: The zoo counted the elephants and they were all there. According to the investigation, the rumour maker forged the warning notice, which led to the massive spread of the false information on the Internet. The police imposed a three-day administrative detention on him according to law. Let’s take a look at this again: "Goodbye, paper train tickets, official notice from the General Administration of Railways." This kind of information is false at first glance, but it is often forwarded by a large number of netizens who don’t know the truth because the news is incredible.

　　The fourth chaos from the media: black public relations

　　On April 26th, Weibo, the official of a dairy company, published an article, which disclosed its performance in detail. On May 2nd, the news that was re-edited and made appeared on some big V Weibo. The big V’s, who have always released their personalities and led by their thoughts, are surprisingly consistent this time. Once this Weibo was issued, it caused a lot of doubts. Netizens questioned these big V’s "exactly how much money they collected, and they all agreed to stand for a dairy company". Some netizens directly condemned these big V’s "earning money without a bottom line". Afterwards, some big V deleted this Weibo, and some big V declared that they had refunded and apologized in Weibo. Some self-media, including these big V’s with certain social attention, use their popularity and influence on the Internet to publish public relations manuscripts of some enterprises for free. Some are even hired to publish articles attacking and discrediting specific enterprises from the media, which are collectively referred to as black public relations.

　　According to statistics, there are currently 800 million netizens on the mobile Internet, and the number of WeChat WeChat official account has exceeded 39 million. Many industrialized tubas have tens of thousands of fans, and many hot articles have read more than 100,000+. With the rapid development of the media, many chaos has surfaced. What are the reasons for these chaos?

　　At present, the self-media realization mode mainly relies on advertisements, fans’ rewards and knowledge payment, and obtaining these depends on high traffic, and high attention has become a bargaining chip. When traffic is reduced to business, various means to increase traffic and create chaos appear. Some self-media practitioners regard the amount of fans, reading and 100,000+as their pursuit goals, and some people take advantage of the situation to start a business of brushing reading.

　　The fifth chaos in the media: spending money to buy reading

　　On Taobao, the reporter saw that there are still many businesses that help brush the reading volume. For example, every single 1 yuan dollar has a turnover of nearly 80,000.

　　At present, a WeChat WeChat official account has millions of fans, which has good attention and influence. Its founder, Mr. Feng Guozhen, is very helpless about some hidden rules in the media industry.

　　Feng Guozhen said: "It imitates a lot of WeChat running at the same time through a computer simulator. These WeChat are all controlled by its instructions, that is, many merchants selling reading have many mobile phones running and visiting in clusters at the same time. This is equivalent to reading fake fans."

　　If you want to read beautifully, you can spend money on it. As long as you are willing to spend money, 100,000+explosive articles can be easily done. Also delete articles, but also real money.

　　A self-proclaimed "civil aviation tabloid" WeChat official account editor offered a price of "one yuan for a reading". This WeChat official account publishes some inside information about airlines, which may have a negative impact on some involved companies, and it will cost money to delete the posts.

　　In addition to spending money on reading and deleting posts, plagiarism and forgery of originality have also become a very common means of self-media publishing.

　　The sixth chaos from the media: pseudo original

　　Feng Guozhen told reporters: "The most exasperating thing is that many articles we have worked so hard to write have been originally protected, but as you know, there are some marketing numbers, which take these contents that you have a particularly high click volume and then change them later, just after the original approval percentage, so it is not plagiarism."

　　For some time, the competition in the media market has become increasingly fierce, and all major platforms have encouraged original articles and established an original protection mechanism, so that original content can be recommended first. Since media authors can take the lead and pursue originality for their own content, they are also racking their brains. "Washing the manuscript" is pseudo original’s crash method.

　　"Washing the manuscript" is to take other people’s original articles, make a makeover, and package them into their own articles without being discovered by others, pretending to be original. This WeChat WeChat official account seems to be marketing insurance. On July 25th this year, this trumpet published a short article about "manuscript washing": "Press pseudo original, do manuscript washing seriously, and generate 100,000 explosive articles in one second". After the reporter opened Baidu and searched pseudo original, many websites appeared on the screen. The reporter opened the number one website, copied a high school Chinese text in the input box of the website, and clicked "Generate pseudo original" on the screen. Within one second, the "manuscript washing" was automatically completed by the website. This is an article by the famous writer Liang Heng. Comparing the original text with "pseudo original", we can find that 14 of the short paragraphs of more than 120 words have been replaced by words with similar meanings. In this way, plagiarism is more hidden, the original author is more difficult to find, and the auditing mechanism of some platforms can be bypassed.

　　From the media, some original articles will be copied, but it is not easy to defend rights.

　　Wang Sixin, a professor at China Communication University, said: "A large number of self-media infringements occur between individuals. If an individual wants to defend his rights, he usually faces the high cost of defending rights, and the evidence of defending rights is difficult to obtain evidence, so many infringers use the platform of self-media to arbitrarily infringe."

　　The rich and varied information gives the audience more choices, but the mixed and confusing information is also polluting our cyberspace, and the media is not a place of extra-legality.

　　Su Renxian, deputy director of the Mobile Network Administration Bureau of the Central Network Information Office, said: "In the next step, the Central Network Information Office will coordinate relevant departments and further intensify its work. First, innovate management ideas, explore new methods, manage new formats and solve new problems. Implement classified management, territorial management and whole process management for self-media; The second is to carry out special rectification activities from the media, severely punish illegal and illegal accounts according to laws and regulations, resolutely curb the chaos from the media, resolutely safeguard the normal communication order of the network, and strive to create a clean, positive, healthy and orderly cyberspace. "

　　Media has become a huge industry, but the rules of practice are not mature. Some practitioners lack self-discipline, some platforms lack social responsibility, and some regulatory measures have not yet been put in place. Some media have lost their basic bottom line in order to win the favor of the market. Although the threshold of information release has been lowered since the media era, this does not mean that you can do whatever you want without rules. The internet is not a place of extra-legality. It is not for anyone to edit it if they want, copy it if they want, and spray it if they want. From the media, we should also respect facts, spread rationally, strictly abide by the bottom line of law and morality, and on this basis, work together to "create a clean and honest cyberspace."

　　　　　　 CCTV News:Recently, news that parents’ huge deposits have been brushed off by minors rewarding live webcasts and buying game equipment has occurred one after another, and many of them have caused disputes between parents and online platforms.

　　　　　　 In mid-November, Master Wang, who lives near Chanba, the eastern suburb of Xi ‘an, found that his son was fascinated by online games and quietly took more than 70,000 yuan from his parents’ mobile phones. In a rage, Master Wang confiscated the child’s mobile phone and found that the child hid the game program in order not to let the parents know. From the bill expenditure, we can see that there are three kinds of mobile games, namely "Ball Fight", "the glory of the king" and "Soul Tearing". Basically, hundreds of dollars are swiped out every ten minutes, and 77,000 yuan is swiped out from the mobile phones of myself and my wife in just 20 days.

　　　　　　 At the end of August this year, a 9-year-old girl in Zhejiang also spent more than 10,000 yuan in her mother’s credit card because she was obsessed with online games. Ms. Wang, the parent: "I don’t know what is deducted from the credit card. I said, what is this?" When my son saw it, he said that my little sister had played with Mini World for more than 10,000 times. As soon as I opened the door, I fainted there. "

　　　　　　 From the list of Alipay, this kind of transaction called mini-coin was very frequent in August, and sometimes it was successful for five or six times in two or three minutes, from 25 yuan and 50 yuan to 500 yuan and 1000 yuan. The expense of the daughter playing games makes this single-parent family, whose eldest son is suffering from a brain tumor and financial difficulties, even worse. In desperation, Ms. Wang, the mother, had to ask the local media and legal professionals to help contact the game company to discuss the refund.

　　　　　　 Gu Weichao, a practicing lawyer, said: "For example, a 10-year-old child in this case buys expensive games, which is obviously inconsistent with her age. Because she is a person with limited capacity for civil conduct, the relevant behavior should be recognized by the legal guardian before it becomes legally effective. For example, in this case, the parents do not recognize her trading behavior. In fact, it is an invalid legal act, and the relevant transaction-related institutions should return it. "

　　　　　　 [Complex procedures for obtaining evidence and verifying refund are full of twists and turns]

　　　　　　 Although lawyers believe that the relevant institutions should refund the transactions made by minors with limited capacity for civil conduct without the approval of their legal guardians, when Ms. Wang contacted media reporters in Taizhou, Zhejiang Province to help negotiate with the game company, she found that it was not a simple matter to get back the money that had been spent.

　　　　　　 After the reporter contacted the game platform on the spot and helped Ms. Wang send proof of identity, bills and other evidence to the platform through the mailbox, on October 15, the platform deposited more than 2,900 yuan into Ms. Wang’s account, which is far from what Ms. Wang said.

　　　　　　 Customer service staff of the game platform: "We have verified that it is 2182.32 yuan, and some of it is with the game anchor. We have divided it into 3, 7 or 4, 6. We have already expedited it. We will contact the anchor and it is estimated that it will take a month to handle it."

　　　　　　 The reporter also helped Ms. Wang carefully calculate the game consumption again and found that her little daughter’s game consumption in August should be 10015.81 yuan. Subsequently, the reporter contacted Shenzhen Mini Play Technology Co., Ltd., the developer of Mini World game, by telephone, requesting confirmation and verification of the game recharge amount of Ms. Wang’s youngest daughter.

　　　　　　 "Mini World" customer service staff: "If he needs to apply for a refund, he needs to contact the platform. Where does the platform mean? One of the things that help him check here is the mobile phone platform. Refund has a process. If the parents of the player need to refund, they need to contact the platform directly."

　　　　　　 Customer service staff of mobile phone platform: "In this respect, you can also provide your email address to us, and we can record it and give you a feedback."

　　　　　　 After two or three round-trip negotiations, the mobile phone customer service staff agreed to tell Ms. Wang the email number, and Ms. Wang sent the relevant information to the mobile phone platform company through the reporter. Fortunately, after learning about the difficult situation of Ms. Wang’s family, the game developer of Mini World said that it would try its best to coordinate the refund and other related matters for this special recharge event.

　　　　　　 Manager Li, head of the public relations department of Shenzhen Mini Play Technology Co., Ltd.: "Because it is a special plot, and then this parent is really poor, that is to say, we can help to drive the partners to help, and everyone can drive this thing together."

　　　　　　 [Expert Interpretation: Why is it so difficult to get a refund? 】

　　　　　　 In this incident, due to the special circumstances of Ms. Wang’s family, the time for refund was greatly shortened. However, in many other similar incidents, although many parents also chose to report to the police or negotiate with the online platform, the difficulty in obtaining evidence and verifying it made their road of asking for money long.

　　　　　　 In an online news titled "An 11-year-old girl stole nearly 130,000 savings from her parents, almost all of which were used to reward anchors", it was reported that an 11-year-old girl used her parents’ old mobile phone to watch live webcasts and play games, and secretly brushed away her mother’s savings of 126,000 yuan. After the mother found out, she contacted the platform to ask for a refund, but after getting the phone number of the payee with the help of the lawyer, she called many times but no one answered.

　　　　　　 In the report "A 7-year-old girl recharges 18,000 yuan for playing games: there is no refund channel", a 7-year-old girl used her mother’s mobile phone to play games and recharged 18,000 yuan in two hours. Parents asked the game company for a refund, but at first they got a reply that there was no refund channel for the game. It was not until the incident received media attention that the game company agreed to deal with it.

　　　　　　 According to experts, in these cases, because the minors all used their parents’ mobile phone accounts, the biggest difficulty in refunding is how to prove that the money was really paid by the minors.

　　　　　　 Zhu Wei, a researcher at the Communication Law Center of China University of Political Science and Law: "The first difficulty is how to prove that it is a reward from a minor, because as far as we know, the reason why the platform does not refund parents is that you need to prove whether the money is played by you or by a child; The second difficulty is that even if the platform wants a refund, because the general platform can only get about 50% of the rewards, and the other 50% is given to the anchor, so sometimes the platform can only refund half of the money, then half of it has to be refunded by the anchor. "

　　　　　　 [Multi-factors lead to huge online consumption of minors]

　　　　　　 At the same time of frequent refund disputes, many parents also have such doubts: in the world of online games or live video, why do children spend huge sums of money so easily?

　　　　　　 Take the online game "Mini World" mentioned earlier as an example. Players don’t need to authenticate when recharging the game, but they can recharge and reward as long as they know the payment password. During the inspection of the online video app, the reporter found that most of the software can be registered and logged in quickly by means of mobile phone number, WeChat, Weibo, etc. When rewarding the anchor, it is necessary to recharge the gold coins or diamonds dedicated to the software, and then buy gifts in virtual currency. Generally, you only need to directly use the user name and account registered when downloading software from your smartphone to pay quickly. Even if parents set up a mobile phone that requires password and fingerprint recognition, it is easy to be cracked. Therefore, if parents let their children download live apps or online games on their mobile phones, it is easy for children to spend with their parents’ accounts without their parents’ knowledge.

　　　　　　 When combing the relevant cases, the reporter found that in almost all cases, parents gave their mobile phones to their children, failed to properly keep the payment password, and even opened the secret-free payment function, which caused minors to make huge consumption unconsciously.

　　　　　　 [Multi-party joint efforts to realize the health network for minors]

　　　　　　 During the interview, experts said that guiding minors to make rational online consumption requires the joint efforts of the platform, society and parents in order to truly supervise minors effectively.

　　　　　　 The reporter tested several popular live broadcast software, and found that most of them have settings called youth mode, parental control mode or management tools for minors. After parents choose this setting, they can not only prohibit minors from playing live broadcasts, such as rewarding, recharging and withdrawing cash, but also filter the content watched by minors and control the time of logging in to the platform. In some online games, there are similar anti-addiction system settings. As long as minors register their accounts with their real identity information, the system can supervise the game time and recharge of minors.
At the same time, experts believe that the platform should also inform parents of ways and means to supervise minors’ use of the Internet through more channels and ways in society.

　　　　　　 Zhu Wei, a researcher at the Communication Law Center of China University of Political Science and Law, said: "(The platform) must have an obligation to inform all parents how to exercise such a power. Some people say that they have informed, and they will inform online. Online notification is not enough. It needs offline notification, through billboards, through offline publicity, etc., including the media like us to promote together, in order to better help parents to care for their children and avoid this need for a refund. "

　　　　　　 At the same time, as the most direct guardians of minors, parents should also be familiar with the network rules and strictly follow the relevant laws and regulations in order to truly protect minors.

　　　　　　 Zhu Wei, a researcher at the Communication Law Center of China University of Political Science and Law, said: "The first line of defense to really supervise children is not the platform, not even the law and the government, but the parents! Parents should control their children’s account, and give their children this registration mode that conforms to their identity. Since it is inevitable to contact the Internet, parents should be familiar with the rules of the game. After being familiar with them, use these rules to protect their families and protect their children. "

　　Solar greenhouse in the production base of Gobi ginseng fruit in Yumen city. Provided by Yumen Agriculture and Rural Bureau

　　Vegetable farmers are managing cherry tomatoes in the greenhouse of Dunhuang Seed Industry Gobi Agricultural Industrial Park. Provided by Gansu Provincial Department of Agriculture and Rural Affairs

　　Core reading

　　The vast rural areas are very different, and the resource endowments are different. Modern agriculture is doomed to be unable to conquer the world with one model.

　　Many areas in northwest China are dry and lack of rain, and the ecology is fragile. How to break through the common problems of resource constraints and embark on a road of high-quality agricultural development? Jiuquan City, Gansu Province, invigorates Gobi resources, develops ecological agriculture, breaks through technical barriers and market barriers, and balances the relationship between production and ecology, which brings enlightenment to the development of high-quality agriculture in such resource-constrained areas.

　　It is hard to believe that this is the Gobi Desert that once "the wind blows stones and runs away, and grass does not grow everywhere"!

　　Walking into the Gobi agricultural industrial parks in Jiuquan, Gansu Province, it seems to be in the solar greenhouse museum — — In the assembled steel frame greenhouse, leeks, cucumbers, tomatoes and other vegetables are fresh and tender, and vegetable farmers are busy collecting and loading cars; In the intelligent multi-span greenhouse, southern fruit trees such as pitaya, fig and lotus fog are full of vitality, and a set of sophisticated equipment is dazzling … …

　　How do the Gobi desert grow fruits and vegetables? Is there any money in facility agriculture? How to balance production and ecology? With these questions, the reporter found out.

　　Ask Gobi for space

　　Developing ecological facility agriculture will increase the average benefit per mu by 10 times.

　　In the greenhouse of Yinda Gobi Agricultural Industrial Park in Suzhou District, rows of tomato seedlings are more than two meters high. When I ask, I still control the growth! Looking closely, a tomato bears fruit from top to bottom, and it has seven layers, and one layer can pick more than two kilograms of fruit.

　　Li Kai, stationmaster of Yinda Town Agriculture and Forestry Station in Suzhou District, introduced that there are 1,350 solar greenhouses in the industrial park, and 80% of them grow tomatoes. "It is not a problem to collect 12,000 Jin in a shed. The output is 1/3 higher than that of ordinary shed, and the quality is better."

　　"It’s easy to work hard and farm easily. I didn’t expect the wasteland to become a cornucopia." Ge Mingke, a 54-year-old villager in Liufen Village, Yinda Town, said that it is located on the edge of Badain Jaran Desert. In the past, it was not long to grow anything. The villagers used to be poor and developed Gobi agriculture, which made everyone see the future. Today, Lao Ge runs 8 greenhouses in the park. He took out his mobile phone and showed it. "Now, with a little finger, you can roll up the curtain in a few minutes."

　　In addition to vegetables, there are many new things in the park — — Some farmers planted tropical fruits such as pitaya, lotus fog and passion fruit in Gobi, and the benefits were good. The perfume lemon was sold to one in 30 yuan. Ge Mingke tried to grow grapes in the greenhouse this spring, but it was snapped up as soon as it was picked.

　　"Developing efficient agriculture is not a patent in developed regions." Li Kai said that despite the shortage of water and soil resources in Jiuquan, with another brain, the disadvantages can become advantages, and the Gobi desert here can be rich! Statistics show that there are 170 million mu of Gobi desert beaches available in the city, accounting for nearly two-thirds of the city’s land area.

　　"The Gobi Desert is not suitable for traditional farming, but there are many things that can’t be done on cultivated land, but there are advantages here!" Jiang Weijie, a researcher at the Institute of Vegetables and Flowers of the Chinese Academy of Agricultural Sciences, said that the Gobi Desert has a vast area and is concentrated and contiguous, which is suitable for scale operation; There are many stones, and local materials can save a lot of greenhouse cost; The Gobi Desert has up to 14 hours of light every day, and the temperature difference between day and night reaches more than 20 degrees Celsius. The fruits and vegetables are of high yield and good quality.

　　"Gobi agriculture has expanded the development space and opened up new channels for farmers to increase their income." Zhang Guosen, deputy director of Jiuquan Agricultural Technology Service Center, introduced that the protected agricultural area of Gobi in the city reached 90,000 mu, with an annual net income of 25,000 mu — 30,000 yuan, about 10 times that of field planting.

　　Qilian qingquan agricultural science and technology co., ltd chose Yumen city and invested 350 million yuan to develop ginseng fruit. Into the greenhouse, ginseng fruit does not grow on trees, but green seedlings climb the rope and grow straight up.

　　"The fruit grows up after drinking snow water from Qilian Mountain, which is sweet and refreshing and has a unique flavor!" Ma Shoudong, the general manager of the company, said that the irrigation water in Qingquan Township comes from melted snow, which is pure and pollution-free, and the Gobi land is suitable for developing green and organic crops.

　　In addition to good quality, it can also be wrong. "Going public in winter and spring can avoid the listing period of Yunnan ginseng fruit and seize the scarcity period of northern fruit." Ma Shoudong said that in the Gobi greenhouse, one crop can be harvested four times, and the average income of the shed is more than 40,000 yuan.

　　In response to the unique resource advantages of the Gobi Desert, not only Qilian Qingquan Company, but also Jiuquan started to build 90 Gobi eco-agricultural industrial parks, and 35 leading enterprises, 49 cooperatives and more than 7,000 farmers including Dunhuang Seed Industry and Julong Group joined in. In just a few years, Jiuquan Gobi eco-agriculture has developed from scratch, from small to large, and has embarked on an innovative development road with outstanding regional characteristics and efficient use of resources.

　　Science and technology break through resource constraints

　　Water is counted by drops, fruits and vegetables are planted in "pillows", and the more scientific farming is, the sweeter it is.

　　Water shortage is the first problem in agriculture in Gobi desert.

　　"Saving water is the only way out." Wang Shengjun, deputy director of the Agricultural and Rural Bureau of Jiuquan City, said that the Gobi is short of water, which is a structural shortage. Heihe River, Shule River, Taolai River and Danghe River all flow through the territory. The key is to vigorously develop science and technology to save water and break the bottleneck of water resources.

　　Jiuquan built a water conservancy project to divert water and water. Popularize water-saving technology in one hand, and formulate 15 technical specifications for Gobi agricultural standardization, so that new integrated technologies such as water-saving drip irrigation and integration of water and fertilizer can be settled, and the maximum benefit of each drop can be exerted.

　　In the intelligent multi-span glass greenhouse of Dunhuang Seed Industry, vegetables are as delicate as flowers. "The water supply is calculated by drops, and each crop has its own drinking water file." Wang Kai, manager of the second production department of the company, introduced that the water and fertilizer equipment automatically adjusts the water supply according to the crop growth data and the environment. Scientific farming, the sweeter the planting, the organic tomatoes produced here sell for 7 yuan a catty.

　　How to make good use of Gobi resources on the basis of protection? Jiuquan defines Gobi eco-agriculture, and its specific development space is arid Gobi area, including Gobi desert, desertification land, abandoned land, and even low-yield fields in oasis. "Gobi agriculture should carry out long-term planning, avoid disorderly development, grasp the balance between production and ecology, and adhere to ecological priority, ‘ Do not drill a new well or increase the total water consumption ’ These two hard levers are the bottom line and the red line. " Wang Shengjun said.

　　With the "hard leverage", how can Gobi agriculture "grow up"? Fan Lide is a pioneer of agriculture in Jiuquan Gobi. His story is very convincing: in 2009, he began to build greenhouses to grow fruits and vegetables in Gobi. Today, the couple run 30 greenhouses, large and small.

　　Walking into Van Lide’s greenhouse, the ground is still the original appearance of Gobi, and all kinds of vegetable seedlings grow in "pillows". This is a matrix pillow technology popularized in the city in recent years. The "pillow" contains the "soil" needed for crop growth. "You don’t have to dig a hole and open a ditch, you can directly bag vegetables, and water and fertilizer will be pumped in like infusion ‘ Pillow ’ 。”

　　The matrix pillow comes from Kangduo Ecological Agriculture Company. Walking into the backyard of the company, the bundled straws are neatly packed, the tomato seedlings are piled up like hills, and the mushroom residue bags are put together. "Matrix pillows are made of these agricultural wastes." Su Hai, Chairman of the Board of Directors, said that 1 mu of sunlight greenhouse needs 67 cubic meters of substrate, which can transform and utilize 125 cubic meters of agricultural wastes such as straw, tail vegetables and livestock manure. Returning substrate to the field can also enhance soil fertility and improve soil.

　　In Jiuquan Gobi desert, various intelligent drip irrigation and water and fertilizer integration facilities are very common. In the past, "the farmland was watered in the field, but now the seedlings were watered in the Gobi", and careful calculation of water-saving accounts became the common action of farmers and enterprises. "It is necessary to save water and improve water efficiency, but also to use water efficiently and improve output efficiency." Zhang Guosen said that through precision drip irrigation, planting tomatoes can save water by 50%, increase production by 30%, and increase efficiency by about 2,000 yuan per mu.

　　Holding a group to develop and sell well.

　　Improve the quality of the industrial chain, do well and enlarge the "vegetable basket" and "fruit plate"

　　Compared with traditional agriculture, Gobi ecological facility agriculture undoubtedly needs more investment. Is it worthwhile to do so?

　　Jiuquan’s approach is to focus on organic and green, and build efficient agriculture in the whole industrial chain.

　　Come to the largest agricultural product market in Hexi region — — In the spring market, I found that many stall owners are rushing to collect Gobi vegetables and fruits. "From November to March of the following year, vegetables from the Gobi Desert accounted for about 20% in the market." Li Hongmei, deputy general manager of Chunguang Market, said that Gobi agriculture is positioned in the middle and high end. If it is difficult to sell at a good price only by staring around the producing area, the key is to broaden the market.

　　The government has set up a platform, built brands and blocked points, so that more and more high-quality agricultural products in Gobi can go out. The influence of "Gobi Snow Run" regional brand has been expanding, and the market has expanded to Beishangguang, Sichuan and Chongqing.

　　"If you want to embrace the big market, you can’t fight alone!" Wang Shengjun introduced that the city took the lead in setting up a vegetable association, formulating production standards and promoting multi-party participants to "hold their fingers into fists".

　　Holding a group to break into the market, the "vegetable basket" and "fruit plate" are getting bigger and bigger. Kangyuan Fruit and Vegetable Farmers Cooperative in Qingquan Township has driven more than 400 farmers to operate 1032 ginseng fruit greenhouses, providing through-train services such as agricultural materials, technology, storage and sales. Chijin Town Dongjiuwang Farmers Cooperative has driven more than 2,000 growers, supported clean vegetable processing, leek flower sauce and other processing projects, and extended the industrial chain.

　　There must be a "golden key" to knock on the door of the market. "The key is to improve the quality of the industrial chain and achieve high quality and good price." China — Wang Xiongjiao, head of the construction promotion group of Israel (Jiuquan) Industrial Park, said that the stones from other mountains can attack jade, and the desert agriculture in Israel is the most similar to Gobi agriculture. People not only have advanced water-saving technology, but also have an efficient industrial chain to ensure that what they produce is a hot commodity. The industrial park officially opened in April this year, and the first suggestion of Israeli experts was to study domestic and international market information.

　　There are no e-commerce online stores, no merchants coming and going, and all the leeks in Chijin Town are sold to Beijing, Hebei, Shaanxi, Xinjiang and other places. "We rely on orders, and the wholesale price of sheds is higher than the retail price of ordinary leeks in the local market." Wang Yi, the leek agent, said that Chijin leek is a geographical indication product, and 90% of the leeks in the town have achieved order sales.

　　"Good quality and good price, organic leeks are sold for five or six yuan a catty." Wang Yi started a new experiment on the Gobi Desert — — More than 100 steel arch sheds and more than 100 solar greenhouses have been built to grow organic vegetables. The newly emerged leek seedlings add new green to the Gobi Desert, and more than 280 farmers are busy with Wang Yi.

　　Large-scale production and circulation are the development trends. "To transport vegetables to Guangzhou, it is required that the temperature of the cabbage is below 2 degrees Celsius, and it will be delivered in 40 hours and sold in 12 hours." Wang Shengyuan, general manager of Julong Modern Agricultural Logistics Port, said that as the largest logistics enterprise in Jiuquan, through the development of cold chain logistics, a number of cooperatives have been driven to connect with the big market.

　　Jiuquan, who is well versed in the development of Gobi agriculture, has a new plan: by 2022, it will build a demonstration area of Gobi eco-agriculture leading the whole province and even the whole country, and become a competitive "vegetable basket" production and supply base based in the northwest, radiating the whole country and facing Central Asia, West Asia and South Asia.

There is such a car, which has experienced 46 years of history and is still enduring. Its emergence perfectly explains the compact hatchback.

This car is not only a household name in China, but also fascinated by a large number of fans all over the world. German Chancellor Angela Merkel and football superstar David Beckham are its owners. It isVolkswagen Golf.

The first generation of golf: 1974-1983

In May 1974, the first generation of golf officially entered people’s sight.. Italian car designer Giorgetto put forward the design concept of "origami", with angular overall shape, black plastic air intake grille, two round headlights, straight bumper and simple lines, which are very intriguing.

The first generation of golf used a hatchback design, and there are two versions of three-door hatchback and five-door hatchback.

The engine adopts front drive, and the chassis suspension adopts front McPherson and rear semi-trailing arm dependent suspension.

In terms of power, the first-generation golf that was originally launched was equipped with a 1.1-liter inline four-cylinder engine.Since then, golf with 1.3-liter, 1.5-liter, 1.6-liter and 1.7-liter gasoline engines and 1.5-liter and 1.6-liter diesel engines have been introduced one after another, matched with 4-speed and 5-speed manual gearboxes and 3-speed automatic gearboxes.

In June 1976, Volkswagen introduced the Golf GTI, a golf derivative model.

The acceleration time of 0-100km/h is only 9 seconds for a 1.6L engine with 108 horsepower.This data is a very attractive car even now. Perhaps golf has defined what a real "small steel gun" is.

The global sales of the first generation golf totaled 6,780,050 sets, so the "National God Car" gained a firm foothold.

The second generation of golf: 1983-1992

In August 1983, Volkswagen introduced the second generation golf, and the models were still three-door and five-door hatchbacks.. Although the head shape of the second generation golf seems to have no obvious change from that of the first generation, it is smoother as a whole, and the size of the whole car has increased compared with that of the first generation, and the wheelbase has increased by about 70mm to 2470 mm.

In terms of power, the second generation golf is equipped with 1.3-liter, 1.6-liter and 1.8-liter inline four-cylinder engines. According to different models, the second generation golf is equipped with 4-speed and 5-speed manual gearboxes and 3-speed automatic gearboxes to choose from.The global sales of the second generation golf totaled about 6,301,000 sets.

The Third Generation Golf: 1991-1997

The third generation of golf appeared in August 1991.In terms of appearance, the third generation golf is more rounded, and the headlight shape has become an inner oval style. The turn signals and fog lights on both sides of the bumper are designed in one piece, and the thick black rubbing strips echo with the black lips below. Configuration has increased, such as electric sunroof, remote control key and airbag.

It is worth mentioning that,The 2.8L VR6 naturally aspirated engine was used for the first time in the third generation golf.. By 1994, the engine displacement of Golf VR6 was increased to 2.9L. Within a six-year life cycle,About 4,805,900 sets of third-generation golf were sold.Although the competition of hatchback cars is becoming increasingly fierce, millions of sales still prove the strong product strength of the third generation golf.

The Fourth Generation Golf: 1997-2003

The fourth generation of golf should be the most impressive for domestic consumers.Because FAW-Volkswagen introduced it to China in 2003.

The fourth generation golf, which was introduced in 1997, has gradually become familiar with people. The design concept of the car follows the "arched" design language of Volkswagen in that year, that is, "Arched" design language.At the same time, this generation of golf put the Volkswagen logo in the middle of the steering wheel, and it is still in use today.

Domestic golf is equipped with naturally aspirated engines with displacement of 1.6L, 1.8L and 2.0L.This year (2003) was also the year when overseas golf models were discontinued. However, the domestically produced golf still maintained the high quality of overseas models, which can be described as full of virtue.

In fact, Golf 4 also has GTI version, but FAW-Volkswagen did not introduce it, which also led many golf fans to transplant Audi TT engine in the later period to achieve GTI performance.

In 2002, Volkswagen introduced the Golf R32, which was equipped with the same 3.2L V6 engine of Audi TT, and the acceleration time of 0-100km/h was only 6.6s This kind of power should be the peak of the small steel gun at that time.

The Fifth Generation Golf: 2003-2008

Volkswagen released the fifth generation golf at the Frankfurt Motor Show in October 2003., and it was officially released one month later. After nearly 30 years of evolution, the recognition of golf design has become stronger. The body size has also been continuously lengthened, reaching 4204X1759X1479mm (length/width/height) and the wheelbase is 2578 mm.

Due to the hot sale of Golf 4 in the domestic market, and considering that the fifth generation golf is not very popular in Europe, it has not been introduced into China.

This generation also has GTI version, 2.0T engine, the maximum power is 197 horsepower, and the acceleration time from 0 to 100 km/h is only 6.9sHowever, due to the high import price, many domestic fans missed their dreams. Although golf is not on fire, its sedan version is on fire-Sagitar.

Sixth Generation Golf: 2008-2013

The 6th Generation Golf debuted at the Paris Motor Show in 2008., which is based on the upgrade of PQ35 platform of the fifth generation golf. The inspiration of the new car comes from the first and fourth generation golf. The shape of the blackened headlights on the front of the car has changed slightly, and the curve on the inside of the headlights has been changed to a nearly right-angle design.

In 2009, the sixth generation golf models continued to be imported from FAW-Volkswagen. This generation of cars is also the first car for many domestic consumers. The overall working materials and configuration level of the interior have been strengthened, and good sales results have been achieved in both domestic and other markets.

Although there are only 1.6L and 1.4T engines made in China, they still can’t resist the buying enthusiasm of domestic consumers, and once there was a phenomenon of raising the price to pick up the car.

However, the problem was quickly exposed, that is, the life of the 7-speed dry dual-clutch gearbox.Many car owners feedback that the vehicle shifts jitter, abnormal noise, and sometimes even insufficient power output. Although Volkswagen finally gave the promise of extending the gearbox warranty, consumers were very sad about this hurdle.

It is worth mentioning that,In March 2010, the domestic golf GTI was officially listed, with a price of 235,800 yuan.. The domestic production of golf GTI injected fresh blood into the gradually refined automobile market at that time. Domestic golf GTI is basically the same as overseas models, but the power is weakened.Adopt the same 200 HP 2.0TSI engine as Magotan.

In 2011, Golf R was officially imported and sold in China, which brought good news to "steel cannon" lovers.

Seventh Generation Golf: 2013-present

At the 2012 Paris Motor Show, the seventh generation of golf was officially unveiled., sharing the MQB platform with Audi A3, and being equipped with 1.2T EA211 engine for the first time, the power and fuel economy have been improved.

The body size has been improved, with the length, width, height and wheelbase of 4259/1799/1476mm and the wheelbase of 2637mm respectively.

The appearance is more tough, and the headlights are perfectly integrated with the air intake grille. Standard LED daytime running lights and LED taillights also make Gao 7 more avant-garde, and all these changes make its prospects look almost perfect.

However, for the sake of cost, the seventh-generation golf rear suspension is reduced to torsion beam non-independent suspension.This incident was suddenly detonated in the domestic market. This time, Volkswagen was forced to make a change again, changing the rear suspension of the 1.4T model into an independent suspension in the redesigned model, and this matter subsided slightly.

However, even if the suspension is changed and the DSG gearbox is improved, it is difficult for Golf 7 to reach the peak of Golf 6.

Eighth Generation Golf (2020)

On October 24, 2019, the eighth generation golf was officially released in Wolfsburg, the birthplace.. After 45 years, Volkswagen Golf has been deeply rooted in people’s hearts, and many people have their own unique feelings for it. The evolution of golf is more like a microcosm of the evolution of German industry.

Golf can be regarded as one of the most classic models.For this kind of vehicles with inheritance responsibility, shape design is particularly important.

Can’t easily make too much change, because it is still a golf; But it has to be changed, because it has attracted much attention.Therefore, if the designers want to make a breakthrough in design, they must innovate.

At the beginning of the design, Klaus Bischoff, the design director of Volkswagen brand, put forward the design of the eighth generation golf.More fluent, more sporty and more unique."requirements. Compared with the seventh-generation model, the front of Golf 8 is flatter and lower, and the new LED daytime running lights look more unique.

Digitalization "is the main design language of this generation of car interior." The interior eliminates a large number of physical buttons, and the 10.25-inch LCD instrument panel is matched with the 8.25-inch central control screen.

In addition, the automatic transmission model will cancel the mechanical shift mechanism and replace it with an electronic shift lever.The newly designed bumper is somewhat similar to the Porsche 911, but shorter and smaller in size.

In terms of power, two gasoline engines-a 1.0t three-cylinder engine and a 1.5T four-cylinder engine-will be launched soon after domestic production.

At present, the GTI model has been released overseas, and it is believed that it will be introduced into China in the near future. At the same time, the "GT" family may also introduce GTE models.

Golf is still golf, which can never be replaced by fans.

CCTV News:Report to the 20th CPC National Congress of the Communist Party of China proposed to comprehensively promote rural revitalization, develop rural characteristic industries, and broaden the channels for farmers to increase their income and become rich. All localities have adapted to local conditions, adjusted their planting structure, and developed a variety of industries in an integrated way.

At present, it is the harvest season of Camellia oleifera. In the Camellia oleifera base in Poyang County, Jiangxi Province, heavy Camellia oleifera seeds are covered with branches, and farmers are busy picking, bagging, weighing and carrying fruits. Camellia oleifera is a unique woody oil tree species in China. Jiangxi province has 15 million mu of camellia oleifera forest, with an annual output of 170,000 tons of camellia oil, ranking second in planting area, output and output value.

Fu Haibo, Party Secretary of Cheshang Forest Farm in Yifeng County, Jiangxi Province:When I built this industry in 2019, my ideal at that time was to take it (Camellia oleifera planting) as an industry to get rid of poverty and as a model that can be promoted and replicated. So at present, it has basically achieved the expected purpose.

Local enterprises and farmers are encouraged to develop the production and management of Camellia oleifera, and various integrated development models such as "Camellia oleifera+tourism", "Camellia oleifera+catering" and "Camellia oleifera+culture" are vigorously promoted. Camellia oleifera industry has become a new engine to help farmers increase their income and revitalize rural areas in Jiangxi.

These days, in Xide County, Liangshan Prefecture, Sichuan Province, vineyards in the valley area have also begun to enter the picking period. The villagers are busy picking and packing late-maturing "autumn black" grapes.

Chen Dejun, Party branch secretary of Minshan Town Democratic Village, Xide County, Liangshan Prefecture, Sichuan Province:In the past, traditional farming (potatoes, etc.) earned about 500 yuan a year, but now we can earn about 30 thousand yuan a year (an acre) through the (grape) industry, which has been turned over many times.

Xide County, Liangshan Prefecture, Sichuan Province was once one of the concentrated contiguous deep poverty-stricken areas in China. In the past, the income from planting potato, corn, rape and other grain and oil crops was not high. In recent years, with the support of national policies, local crops have been adjusted, such as grapes and vegetables, and olive and Chinese herbal medicines have been planted in the valley areas. In 2021, the proportion of cash crop planting area will rise to 40%, and the agricultural output value will increase significantly.

Lu Yang, deputy magistrate of Xide County, Liangshan Prefecture, Sichuan Province:The fruit planting area in Xide County has reached 11,200 mu, the economic income has reached more than 40 million yuan, the vegetable planting area has reached 13,100 mu, and the total income has reached 132 million yuan. It plays a very important role in increasing farmers’ income, increasing agricultural efficiency and optimizing agricultural structure, especially laying a solid foundation for rural revitalization.

　　Investigation motive

　　"I still can’t figure out why I will be diagnosed with liver cancer." Recently, a online celebrity blogger posted a video of 7 minutes and 52 seconds on social platforms, claiming that he was only 25 years old and was diagnosed with liver cancer. In the video, he introduced in detail the information such as "liver cancer was detected during physical examination" and "the doctor told me that the chance of cure is not great". Once the video was released, related topics quickly rushed to the hot search list.

　　However, just as everyone expressed their regret and concern and encouraged him to "treat him well", things turned upside down — — Some netizens noticed the last flash of the video, and the subtitle showed that "the content of this video is purely fictitious". This made many netizens extremely angry, denouncing it as the traffic has no bottom line, and some netizens said, "Do you know that I saw my last mood as a patient with cancer?"

　　Finally, the online celebrity blogger made an apology. At present, the blogger has violated the platform community convention, and his account has been banned in stages, banned from being concerned, and suspended from advertising revenue.

　　On the network platform, how many people sell miserable drainage like the above-mentioned online celebrity bloggers? How to rectify the unscrupulous drainage behavior? The reporter conducted an investigation and interview for this purpose.

　　□ Our reporter Han Dandong

　　□ Intern of this newspaper Wang Yitian

　　"From sympathy to anger, it’s like riding an emotional roller coaster." A netizen commented on "online celebrity bloggers sent videos claiming to be diagnosed with liver cancer". Many netizens said that online celebrity’s explanation that "my initial intention in doing this issue was to attract people’s attention to my body" was unacceptable, saying that there was no need to find some high-sounding reasons.

　　"Just to drain." An industry insider who is engaged in online celebrity incubation recently said in an interview with the reporter of Rule of Law Daily that if it is really for the purpose of prompting health, it should be made clear at the beginning, but the blogger in online celebrity chose to mention "The content of this video is pure fiction" at the end of the video, and it was not explained in the copy.

　　The insider told reporters that in reality, some network anchors and bloggers use the sympathy and empathy of netizens to achieve rapid drainage and powder increase in a miserable way, and then realize cash. There are even some institutions that specialize in incubating this "man-made" online celebrity, and then make profits by receiving advertisements, setting up commodity purchase links, and live broadcasting with goods.

　　In fact, from the effect point of view, the above-mentioned online celebrity bloggers’ miserable selling videos have indeed achieved the purpose of drainage. In just one day, the blogger’s fans have reached more than 5.5 million, and the related videos have played more than 20 million, while his previous videos have played more than 3 million.

　　A number of interviewed experts said that behaviors such as selling miserable drainage, consuming sympathy, and taking advantage of suffering to make money have emerged in an endless stream on the online platform. The fabricated selling miserable "people set up" can’t stand the test, which violates social public order and good customs, and also violates relevant laws and network norms. Making profits by fabricating stories may also constitute criminal crimes such as fraud, and it is necessary to intensify the rectification of such chaos.

　　First, the auction was badly drained.

　　Then live broadcast with goods for profit.

　　"I failed to start a business for four years, and I will cancel my company tomorrow, and millions of people will hit Shui Piao." "I suddenly encountered family changes, and now I have cancer, and now I am heavily in debt." "Please help me, I just turned 20, and I was diagnosed with cancer." "My parents died when I was a child, and I dropped out of school to work at the age of 14" … …

　　The reporter noticed that at present, there are still many anchors and bloggers telling their sufferings to the camera on major short video platforms. Some people are dressed in rags, some people are sweating with manual labor, and some people are crying. These short videos can often arouse the sympathy of a large number of netizens, with a high number of hits, and the number of fans of anchors and bloggers is also growing rapidly.

　　For example, a blogger on a certain platform, whose previous works were mainly videos of major talent markets and recruitment markets, had only a few thousand broadcasts. Then, after releasing the video that I failed to start my own business and found out that I was suffering from oral cancer, the broadcast volume rose rapidly, exceeding 2 million.

　　It’s really hard to tell whether these videos are true or not. Some netizens left a message under these videos: I was touched, I hope I am not spending sympathy. Some netizens suddenly realized after seeing the blogger start live broadcast with the goods: so that’s it.

　　The reporter combed and found that it is not uncommon for fictional facts to sell miserably and then realize the realization of goods.

　　In a video, the protagonist is a white-haired old man with dark skin and wrinkled face. His hands are trembling and folded on his chest, and he choked and said, "I am 80 years old. What should I do if pomegranate can’t be sold?" The copy of the video is "This grandfather asked me to help him sell pomegranate, but I can’t sell it for 3 kg and 9.9 packages"; In another video, the same dubbing, sad music, a vicissitudes of life of the old man carrying two buckets of water staggered past, behind a pomegranate tree.

　　After verification, the above two videos were all posed. The pomegranate in the former old man’s house was sold out at that time, and the old man who carried water didn’t grow pomegranate at home. Facing the door-to-door law enforcement officers, video publisher Qiu Moumou said that this is to gain sympathy and attract attention to sell goods. Finally, law enforcement officers criticized and educated Qiu Moumou, and Qiu Moumou also expressed remorse for publishing false videos.

　　What’s more, under the banner of "helping the poor", through fictional life scenes, exaggerating and fictional poverty can achieve the purpose of attracting eyeballs and attracting fans, so as to live broadcast goods for profit. In 2021, the police in Liangshan Prefecture, Sichuan Province disclosed such a case: The "Korean Team" fictionalized the miserable life experience of Ajia, a little girl in Liangshan, who had no father or mother and could not afford to go to school, and then sold the apples produced by poor villagers. The so-called self-produced apples are all wholesale in the market.

　　In the end, members of the "Korean Team" were given administrative punishment, and the planner Zhao Moumou was administratively detained for 7 days according to law.

　　There are also bloggers who released videos that sold badly and defrauded money after gaining sympathy from fans, and were finally sentenced to fixed-term imprisonment for fraud.

　　Remediation of selling misery and draining chaos

　　Punish according to law and contract

　　According to Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, online celebrity belongs to the category of public figures. Judging from some court decisions, the personality rights of public figures are restricted to some extent. online celebrity has a large number of fans, and his expression should bear a higher duty of care than ordinary people, which comes from both the moral level and the legal level.

　　"In today’s developed network communication, some online celebrity have millions of fans, and the benefits of a live broadcast are very considerable. Online celebrity’s words and deeds may cause netizens to imitate, discuss and discuss, so he must bear the social responsibility that matches it and need to be bound by higher moral standards. " Zhu Jie, a senior partner of Taihetai (Chongqing) Law Firm, believes that bloggers and anchors in online celebrity have a wide audience, and it is easy to cause social controversy and disrupt public order by fabricating stories of selling tragedies and spreading rumors.

　　In Zhu Jie’s view, deceiving netizens through false information and gaining sympathy to get high traffic is essentially that online celebrity gains benefits through deception, which should be given a negative moral and legal evaluation and punished in various ways. If online celebrity obtains donations and rewards from netizens by fabricating false information, it is suspected of fraud.

　　In order to rectify the chaos of selling and draining, the relevant departments are taking active actions.

　　In March of this year, the Central Network Information Office launched a two-month "Clear and Strict Renovation ‘ Since the media ’ Chaos "special action, focusing on social, short videos, webcasts and other types of key platforms, resolutely crack down on outstanding problems such as" self-media "rumors, counterfeiting, illegal profits, and strictly deal with them to create a clear cyberspace. It is mentioned that strict rectification of "self-media" uses vulnerable groups to realize traffic, including cajoling, luring the elderly to shoot videos, setting up live broadcasts, and defrauding netizens to like, reward and donate; Deceive and seduce disabled people, and gain traffic through illegal and immoral ways such as selling badly, spoofing and abusing.

　　On March 28th, the State Council Information Office held a press conference on the "Clear and Clear" series of special actions in 2023. Niu Yibing, deputy director of the National Internet Information Office, responded to the problem of content-oriented governance of short videos at the meeting, pointing out that "comprehensively cleaning up short videos that are misdirected and mislead the public by forging scenes, compiling details and fictional experiences" is one of the main contents of this special action.

　　A staff member of a short video platform told the reporter that for all kinds of illegal videos or live broadcasts such as "sex, ugliness, strangeness, falsehood, vulgarity and gambling", the platform will comprehensively investigate and clean up the anchors and guilds suspected of the above behaviors, and give the following penalties according to the actual behavior severity, subjective malice and impact of the anchors:

　　Give warning and stop broadcasting punishment for the first violation, and educate and control it; For the second time, the right to live broadcast was recovered for 7 days in violation of regulations, and it was required to pass the online examination and training, and the broadcast was resumed after the examination passed; For the third time, the right to live broadcast was illegally recovered for 30 days, and it was required to receive offline training and education. After passing the exam, it resumed broadcasting and asked it to publicly release the self-discipline announcement video; For those who repeatedly violate the norms for more than four times and cause adverse social impacts, the live broadcast rights will be recovered indefinitely and publicized, and the relevant guilds will be warned to publicize, freeze their rights until they are retired, and at the same time, they will be reported to the higher authorities as the case may be.

　　The staff member said that for anchors and guilds with serious violations or involving illegal and criminal acts, the platform will take the initiative to report the industry blacklist and report the relevant information to the public security and other relevant departments.

　　However, experts pointed out that for some videos that sell miserably, if there is no obvious violation of the law, the relevant anchors may have to repeatedly violate the rules before they can be completely removed from the platform. If they are not reported, the platform may find it difficult to take the initiative in time. Compared with the flooding degree of such videos and online celebrity’s huge profits, the punishment is obviously weak.

　　Establish a joint disciplinary system

　　Promote platform public co-governance

　　Zhu Jie believes that platform supervision and public opinion supervision are the key to rectify this kind of chaos. The network platform should fulfill the main responsibility of information content management, and take ecological management, real-time inspection and timely disposal of network information. If it is found that the behavior of selling miserable drainage is found, the platform can ban it, and if the circumstances are serious, the live broadcast room will be banned and it is forbidden to start broadcasting again.

　　"Webcast platforms should strengthen supervision and punishment measures, especially for online celebrity bloggers who have been banned. Major live short video platforms need to reach a consensus and join hands to resist. In addition, complaints and reports can be set up in a prominent position, and netizens can report such anchors and bloggers to realize the network ecology of the platform and the public. " Zhu Jie said.

　　Han Xinhua, an associate professor in the Department of Law of the School of Cultural Industry Management of China Communication University and director of the Teaching and Research Section of Cultural Rule of Law, believes that at present, the platform mainly manages itself according to the community code and user agreement, and takes disciplinary measures to users who violate the rules, such as restricting their functions, stopping their work and banning them, according to the severity. Law enforcement agencies that constitute illegal crimes will impose penalties. The punishment of a single platform is not enough, and it is necessary to form a joint force.

　　Zhu Wei suggested that joint punishment and classified management of credit should be carried out, and the credit of online celebrity, who fabricated false facts and violated moral laws, should be downgraded to a certain extent or seriously violated the rules to a certain extent, and should be given a title. Secondly, the actual users, account owners, registrants and MCN institutions behind online celebrity account should bear relevant responsibilities.

　　"The responsibility of the platform should be increased. For videos with hot spots, high clicks and high replies, the platform should strengthen the review before pushing it to a higher hot spot, and the platform algorithm should also strengthen supervision. If the works in the platform are hot, the platform should bear greater responsibility. If there is a problem, the platform should jointly punish the actual users, account owners, registrants and MCN institutions behind this account." Zhu Wei said.

　　Han Xinhua believes that brokerage institutions and trade associations should play more roles. Brokerage agencies and contracted anchors are a community of interests, so they should regularly train their contracted network anchors in communication ethics, policies and laws, and conduct daily supervision and guidance on their behavior.

　　In addition, Zhu Jie also mentioned that administrative law enforcement departments can impose administrative penalties such as fines, detention and revocation of business licenses on online celebrity and related institutions, or unify the market "white list" access standards. "The lure of interest brought by the huge traffic has led some online celebrity to make great efforts to do something appalling and make up stories to gain attention. Relevant departments should give positive guidance to this disorderly pursuit of interests and investigate and deal with violations of laws and regulations in a timely manner. "

　　Comics/Gao Yue　　

　　On the 19th, a performance conference was held in Hong Kong. In 2023, the company realized an operating income of 372.6 billion yuan (RMB, the same below), up 5% year-on-year, and the profit attributable to shareholders of the company reached 18.7 billion yuan, up 11.8% year-on-year.

　　Chen Zhongyue, Chairman of the Board of Directors, said that the company firmly fulfilled its two main responsibilities of being a network powerhouse and a digital China, focusing on two main businesses: networking communication and computing the network and being intelligent. With the increasingly perfect coverage of 5G network, the company’s investment focus has shifted from the stable networking communication business to the high-growth network computing and intelligence business. In 2023, the capital expenditure decreased year-on-year, and the network investment has already turned to an inflection point.

　　Give consideration to scale increaseValue enhancement, many businesses have developed well.

　　Chen Zhongyue said that in 2023, the strategic system will continue to deepen, and the current operation and long-term development will be actively coordinated, focusing on the two main businesses of networked communication and network computing and intelligence, so as to achieve effective improvement in quality and reasonable growth in quantity.

　　Performance data shows that,In addition to both business and profit growth, the return on net assets reached 5.4%, achieving the best level in recent years; The annual dividend was 0.3366 yuan per share, up 22.8% year-on-year, significantly higher than the basic earnings per share of 11.8%.

　　The revenue of networked communication business reached 244.6 billion yuan, including mobile networking, broadband networking, TV networking, private line networking, communication business and information business, and the revenue scale reached three quarters of the total revenue of the main business. The scale of networked communication users exceeded 1 billion, and the scale of mobile users reached 333 million, including a net increase of 10.6 million in 2023, and the penetration rate of 5G package users reached 78%, up 12% year-on-year.

　　The revenue from the network intelligence business is RMB 75.2 billion, including Unicom Cloud,, the integration of several disciplines, data services, digital intelligence applications and network security, the revenue scale accounts for about a quarter of the total revenue of the main business, and brings more than half of the new service revenue to the company. Unicom Cloud realized revenue of RMB 51 billion, up 41.6% year-on-year.

　　In accelerating the construction of digital information infrastructure, the coverage level of mobile networks has been continuously improved, with more than 1.21 million 5G IF base stations and 680,000 900M base stations. In response to the "double carbon" policy, in 2023, it will save about 39 billion yuan in operating expenses, reduce carbon emissions by about 11.5 million tons, and save about 340 billion yuan in capital expenditure.

　　Focusing on the main business, innovating and developing the industry is still in a good development period.

　　At the press conference, China Unicom made it clear for the first time that networking communication and computing network intelligence are the two main businesses of the company.

　　Chen Zhongyue said that taking these two items as the main business has fully considered the development reality of the company and the development trend of the industry. They are complementary and mutually conditional. Digital business is an important engine for the development of networked business, and networked business is an important foundation for the development of digital business. Both are basic businesses, and both need innovation and development.

　　Facing the wave of digitalization, intelligence and greening, China Unicom expressed its active embrace.To speed up the construction of new quality productive forces, we should start from three aspects: First, we should lay out strategic priorities, formulate an overall development plan, and systematically lay out intelligent computing services, research and development of large models, high-quality data sets, security and applications. The company has also set up an innovation center to gather high-level talents and strive to build artificial intelligence into an important engine for the company’s high-quality development.

　　The second is the key capacity building, which is mainly reflected in computing services and large models. In terms of providing specialized computing infrastructure services, a "1+N+X" computing capacity system has been laid out, including a single ultra-large-scale computing center, n computing hubs for training and reasoning, and x data-based computing and reasoning nodes.

　　The third is the key exploration of application, focusing on the big model of the industry. At present, phased results have been achieved in the internal scenes of online customer service, as well as industry-oriented government affairs, industry, clothing and other fields.

　　Speaking of capital expenditure, Chen Zhongyue said that in the first five years since entering the 5G construction cycle, the annual capital expenditure has continued to grow, but it has declined in 2023, reflecting that the network investment has turned to an inflection point. It is estimated that the capital expenditure in 2024 will be reduced by 12% on the basis of 73.9 billion yuan last year.

　　For the future development, Chen Zhongyue believes that the communication industry is still in a good development period, and China Unicom will help enterprises to step up through a series of strategies to strengthen enterprises, including strengthening enterprises through science and technology, talents, reform, intelligence and brand.

　　Agricultural brand is an important symbol of agricultural and rural modernization, and cultivating and developing agricultural brand is an important starting point for comprehensively promoting rural revitalization and accelerating the construction of an agricultural power. In 2022, the Ministry of Agriculture and Rural Affairs issued the "Excellent Agricultural Brand Cultivation Plan (2022-2025)", which defined the objectives, tasks and measures for strengthening agricultural brands. In 2023, the No.1 Document of the Central Committee proposed to support poverty-stricken areas to build regional public brands. In this issue, invited experts will discuss issues related to brand strengthening agriculture.

　　Actively cultivate agricultural brands

　　What is the current development of agricultural brands in China?

　　Hu Glacier (Director and Researcher, Agricultural Products Trade and Policy Research Office, Institute of Rural Development, China Academy of Social Sciences): Agricultural brand building is an important measure to promote the high-quality development of agriculture. Cultivating and developing agricultural brands is conducive to improving the modernization level of the whole agricultural industry chain, guiding the gathering of high-quality resources, and promoting the optimization and upgrading of industrial structure, which is an important way to increase farmers’ income and enhance agricultural competitiveness.

　　In recent years, the state has issued a series of policies and measures around building agricultural brands. In 2022, the No.1 Document of the Central Committee proposed to carry out the actions of improving agricultural varieties, improving quality, building brands and improving standardized production. In 2023, the No.1 Document of the Central Committee proposed to support poverty-stricken areas to build regional public brands. In April this year, the General Office of the Ministry of Agriculture and Rural Affairs issued the "Implementation Plan for Supporting Poverty-stricken Areas to Build Regional Public Brands (2023-2025)", emphasizing the efforts to build regional public brands in poverty-stricken areas and promoting the effective connection between consolidating and expanding poverty-stricken achievements and rural revitalization.

　　All localities actively cultivate agricultural brands in light of their own reality. For example, Heilongjiang Province, as a major agricultural province, has made great efforts to build a provincial-level high-quality agricultural brand with "excellent black soil", build a "1141" agricultural brand system and build a life-cycle agricultural brand management mechanism. In order to strengthen the construction of agricultural brands and establish and improve the mechanism of cultivation, development and protection of agricultural brands, Hainan Province has promoted the establishment of an agricultural brand catalogue system.

　　Agricultural brands have achieved practical results in promoting the quality and efficiency of agricultural industries. According to estimates, compared with 2012, in 2022, the output of public brand agricultural products in China agricultural brand catalogue area increased by nearly 55%, and the sales increased by nearly 80%, driving the income of local farmers to increase by 65%. From the current development of agricultural brands in China, it has the following characteristics.

　　First, regional public brands, corporate brands and product brands have developed rapidly. According to the data of the Ministry of Agriculture and Rural Affairs, in recent years, agricultural and rural departments at all levels have further promoted brand strengthening agriculture and cultivated a number of influential agricultural brands. By the end of 2021, about 3,000 regional public brands, 5,100 enterprise brands and 6,500 product brands have been cultivated by provincial agricultural and rural departments. According to relevant reports, Wuchang Rice, as a regional public brand, has a brand value of 71.31 billion yuan in 2023.

　　Second, the cultivation of agricultural brand products and brand assistance have achieved results. The "Excellent Agricultural Brand Cultivation Plan (2022-2025)" proposes that by 2025, we will focus on grain and oil, fruits and vegetables, tea, animal husbandry, aquatic products and other categories, build a number of regional public brands of agricultural products with excellent quality, distinctive features, strong driving force, high reputation and consumer loyalty, and cultivate and promote a number of enterprise brands and high-quality features with excellent products, good reputation, obvious industrial driving effect and core competitiveness. In 2022, 75 brands including Wuchang Rice, Enshi Potato, Luochuan Apple, Wenchang Chicken and jinxiang garlic were included in the agricultural brand quality cultivation plan, and 69 brands were included this year. In terms of agricultural brand assistance in poverty-stricken areas, by the end of 2022, the Ministry of Agriculture and Rural Affairs had taken the lead in helping 20 key counties, and the average premium of branded agricultural products in poverty-stricken areas exceeded 20%.

　　Third, the variety, quality and brand of agricultural products are integrated with each other. In the process of agricultural and rural economic development, the rapid growth of corporate brands has brought about market segmentation, which often reflects the quality differences in the early days. In recent years, with the continuous emergence of new crop varieties, the protection of intellectual property rights has gradually increased, and more and more new varieties are deeply bound to brands. For example, in 2022, many new corn varieties such as "Denghai 2035", "Denghai 2052" and "Denghai 2056" independently developed by Denghai Seed Industry passed the examination and approval, and "Denghai" became the brand prefix of crop varieties.

　　Fourth, the ability of brand marketing and promotion has been improved, and the speed of brand renewal has been greatly accelerated. With the help of the Internet, agricultural brands promote consumer reach and sales through digital marketing. With the help of well-known exhibitions and other platforms at home and abroad, the promotion efforts have been intensified, and various channels such as video and live broadcast have been used to enhance the communication power. High-quality agricultural products have been sought after more and more, and new agricultural brands have begun to emerge, including many emerging, innovative and differentiated agricultural brands. For example, Xuwen pineapple, fire crystal persimmon and other high-quality agricultural products quickly became popular. Cultivating agricultural brands needs to consider long-term value, which also requires building a comprehensive brand development strategy.

　　Fifth, the brand participation of consumers continues to increase. In the traditional sense, consumers’ contribution and participation to the brand depends on factors such as culture and habits. However, with the development of mobile Internet, more and more consumers’ feedback has been absorbed into the cultivation and development of agricultural brands. The relationship between agricultural brand cultivation and consumer feedback is getting closer and closer. Some consumers directly send the design drawings of product packaging and brand to manufacturers through short videos, and some consumers participate in brand promotion through media.

　　We should also see that at present, there are still many problems in China’s agricultural brands, such as excessive but not refined, large but not strong, and brand influence needs to be improved, which is also the focus of brand promotion in the future. With the improvement of the level of economic and social development, more and more excellent agricultural brands will come to the fore, constantly meeting the people’s growing needs for a better life.

　　Help improve agricultural quality and increase farmers’ income

　　What is the role of agricultural brands in promoting agricultural quality and efficiency and increasing farmers’ income?

　　Liu Naiyong (researcher, National Agricultural Market Research Center, China Agricultural University): In recent years, China’s agricultural brands have mushroomed, which not only allows consumers to enjoy more high-quality agricultural products, but also plays a significant role in promoting the high-quality development of agricultural industries and increasing farmers’ income.

　　First of all, agricultural brand building has promoted the development of agricultural industry standardization. Agricultural products have natural non-standardized characteristics, and coupled with a series of processes such as cleaning, sorting, packaging, warehousing and logistics, it is difficult for agricultural products to maintain stable quality and consumption experience. Cultivating and developing agricultural brands has enabled many new agricultural operators to embark on the road of standardized production, and through modern industry and digital technology, the whole process of agricultural products from field to table has been standardized. In the process of brand building, agricultural business entities promote the whole agricultural industry to form a more mature division of labor system, optimize the efficiency of industrial factor input allocation, and greatly improve the total factor productivity of agricultural industry. For example, wuchang city, Heilongjiang Province, following the development idea of "building a brand, bringing vitality to an industry and enriching farmers", built a regional public brand of Wuchang rice, comprehensively promoted the standardized production of Wuchang rice, standardized all the processes and procedures such as seed, planting, storage, processing, environment and traceability management, established and improved the whole process standard system from field to table, and promoted the high-quality development of Wuchang rice, with an output value of about 16 billion yuan in 2021. Zhashui County, Shaanxi Province actively builds a regional public brand of auricularia auricula, cultivates a number of auricularia auricula strains unique to Zhashui, promulgates local standards in Shaanxi Province, establishes a technical service system for enterprise demonstration planting and the whole process of auricularia auricula industry, implements the standard awareness rate and reaches 100%, and promotes the transformation of auricularia auricula from relying on traditional experience to modern standardized production, achieving annual cultivation of about 100 million bags of auricularia auricula and production of about 5,000 tons of dried auricula, effectively driving farmers to increase their income.

　　Secondly, agricultural brands communicate both ends of supply and demand, which promotes the adjustment and upgrading of agricultural industrial structure. By creating agricultural brands, the differentiated characteristics of agricultural products such as physical geography, production process, technology and product quality are passed on to consumers, and agricultural brands become a "bridge" for communication between producers and consumers. At the same time, in the process of cultivating and developing agricultural brands, changes in the consumer market are constantly fed back to agricultural business entities, promoting the transformation and upgrading of industrial structure. For example, Qingcaitou was originally a traditional planting variety in Fuling District, Chongqing, and pickled mustard tuber with it was a snack for people on both sides of the Yangtze River. With the fast pace of people’s life, the consumption demand of simple fast food, business trip and accompanying dishes is expanding rapidly. Grasping the opportunity of changing consumer demand, Fuling District has made great efforts to build a regional public brand of Fuling mustard tuber. While adhering to the traditional production techniques, it has continued to develop and promote excellent varieties with high yield and disease resistance and suitable for harvesting machines, keeping up with market development and demand, innovating product research and development, and building a brand matrix. Today, Fuling mustard tuber has become a pillar industry with an annual output value of more than 13 billion yuan. Traditional production techniques have been listed in the national intangible cultural heritage list. The products are sold all over the country and exported to Japan, Australia, the United States and other countries and regions.

　　Thirdly, the creation of agricultural brands has promoted the upgrading of industries with traditional characteristics and advantages, and helped rural revitalization and farmers’ income increase. At present, China’s consumer demand has changed from focusing on quantity growth to pursuing quality life, and the development of agricultural industry has also paid more attention to improving quality and efficiency. Developing agricultural brands can effectively promote the upgrading of industries with traditional characteristics and advantages, and help revitalize rural industries and enrich the people and strengthen agriculture. For example, xuwen county is the largest pineapple producing area in China, accounting for more than one third of the country’s pineapple planting area. With the increasing variety of fruits, xuwen county has built Xuwen pineapple regional public brand, promoted excellent varieties of pineapple, issued regional public brand logos, established pineapple buyers’ alliance, vigorously organized the docking of production and marketing, and promoted Xuwen pineapple sales growth. The industrial output value climbed from 980 million yuan in 2018 to about 2.5 billion yuan in 2022, which led to about 50,000 farmers. There are many industries with traditional advantages like Xuwen pineapple in China, and brand building is a powerful means and an effective path to promote its upgrading, help rural industries revitalize and realize enriching the people and strengthening agriculture.

　　"internet plus" promotes brand building

　　What are the practices of cultivating and developing agricultural brands in China in e-commerce marketing and digital empowerment?

　　Qi Yunlan (Research Fellow, Institute of Market Economy, the State Council Development Research Center): In recent years, all localities have attached great importance to the cultivation and development of agricultural brands, and used various marketing methods such as the Internet, e-commerce and new media to publicize agricultural brands, expand marketing channels of agricultural products, empower agricultural fields with digital technology, and enhance the level of agricultural modernization and promote the construction of agricultural brands through digitalization, networking and intelligence.

　　The first is to introduce an e-commerce platform to help build a high-quality agricultural brand. From a national perspective, many villages and towns based on the advantages of local resources, by introducing e-commerce platforms such as Tmall and JD.COM, cultivate e-commerce talents, open up channels for production and marketing, and improve the scale and standardization level of production and sales of advantageous agriculture, so that one village (or several villages) can own a brand product or brand industry with great market potential, obvious regional characteristics and high added value. Moreover, the scale of some village-level dominant brand agricultural products has gradually expanded to towns and even counties, forming dominant industrial clusters with brand influence, and the brand development effect and spillover effect are remarkable. Taking changge city as an example, e-commerce has become an important starting point to promote the innovation and development of brand agriculture. Twenty well-known e-commerce platforms, such as Alibaba International Station, Tmall, AliExpress and JD.COM, were introduced locally, and more than 20,000 online stores were opened. In 2022, e-commerce transactions reached 16.7 billion yuan.

　　The second is to strengthen the introduction and cultivation of e-commerce talents, widely use new media marketing methods such as live broadcast and short video, publicize and promote agricultural brands, and expand agricultural product marketing channels. From the practice of various places, great efforts have been made to strengthen the training and introduction of e-commerce talents and enrich product connotations and scenarios. Many local governments, together with industry associations, have organized training to explain the contents of "prospering agriculture through several businesses", live broadcasting with goods, brand building, etc., and trained a group of "new farmers" who have mastered the operation ability of new media to strengthen the promotion of agricultural brands. At the same time, build online celebrity products and expand the market influence of agricultural brands. In some places, in the construction of agricultural brands, through the cooperation of the government, enterprises, farmers and associations, the quality of agricultural products is improved and the brand connotation is enriched from the aspects of building a green production system and a quality and safety traceability system. With new e-commerce formats such as content e-commerce, interest e-commerce and social e-commerce as the carrier, we will build brand image through multiple platforms and channels, enrich marketing scenarios and promote the sales of agricultural products. According to data from the Ministry of Commerce, in the first half of 2023, the online retail sales of rural physical goods nationwide was 1.02 trillion yuan, up 11.3% year-on-year.

　　Third, relying on big data of agricultural products trading and using digital technology as a means to optimize the whole agricultural industry chain and accelerate the development of agricultural branding. In recent years, rural e-commerce is extremely active, and a large number of online real-time transaction data are gathered in the process of agricultural products e-commerce transactions. Agricultural product producers and operators in various places use the user data of e-commerce platform to understand consumer demand in multiple dimensions, and apply big data acquisition and analysis technology to dynamically match the supply chain management of agricultural products and fill the shortcomings of sales channels. At the same time, improve the traceability system of agricultural products, standardize and optimize the whole industrial chain and supply chain of agricultural products from production, packaging, transportation, storage to sales and after-sales, and increase the added value and brand premium of agricultural products. For example, in promoting "developing agriculture through several businesses", Shanghai connects the supply and demand sides through platforms such as Life, Pinduoduo, and Meituan to promote the sales of agricultural products, especially brand-name agricultural products, and better meet the living needs of urban residents. According to a survey, 42.6% of Shanghai residents are willing to pay a premium of 10% to 30% to choose branded agricultural products, and the online repurchase rate is 84.1%.

　　Fourth, give full play to the guiding role of the government. Relevant departments, in combination with the characteristics of regional agricultural resources, make clear the overall goal and development direction of regional agricultural products branding, and plan the integrated development of regional public brands and industrial clusters. In practice, all localities attach great importance to the construction of special agricultural products production and processing bases, logistics industrial parks, basic information networks and other facilities, providing a strong guarantee for large-scale production, sales and logistics. In particular, by uniting rural e-commerce enterprises, we will jointly build a warehouse-distribution logistics integration base and share warehouse-distribution manpower, material resources and site resources, thus significantly reducing the distribution cost of express delivery enterprises and the storage cost of rural e-commerce enterprises.

　　To sum up, under the background of "internet plus", China’s agricultural brand cultivation methods have been continuously innovated, and the level of standardization, digitalization and traceability has been significantly improved. E-commerce, live broadcast, short video and other new media marketing channels have been widely used in the field of agricultural product marketing, and an agricultural brand development model based on standardized production and quality certification has been initially formed, with digital empowerment, production and marketing docking and brand building as the means.

　　Focus on local products and create a golden business card for regional development

　　How can all localities give full play to their unique resource advantages, do a good job in "local products" and promote the development of agricultural brands?

　　Hu Xiaoyun (Director, China Agricultural Brand Research Center, China Rural Development Research Institute, Zhejiang University): Our country is rich in special agricultural products, which are unique in regional ecology, variety quality, technological characteristics, cultural connotation and product flavor. As an excellent local product, geographical indication agricultural products have become an important carrier to build agricultural brands.

　　Since the beginning of this century, all localities have given full play to their unique resource advantages, done a good job in "local products" articles, from theoretical research to policy support, and started with the creation of regional public brands of agricultural products, so as to brand distinctive agricultural products, enhance the resource value of local products, and achieve a win-win situation for all parties.

　　First, theoretical research helps the development of agricultural branding. The most distinctive resources in China’s agriculture are geographical indication agricultural products based on the ecological and cultural connotations of specific regions. The number of theoretical research results on the creation and management of special geographical indications and regional public brands is increasing. For example, the number of papers on China Knowledge Network with agricultural brands and regional public brands of agricultural products as keywords is increasing, and the theoretical support system for agricultural brand building is constantly being built. The theoretical research of relevant teams in colleges and universities has promoted the development of agricultural brands in China, especially the branding process of high-quality local products, and also promoted the introduction of relevant support policies.

　　The second is to strengthen the protection and management of agricultural products with geographical indications. Based on an international perspective, relevant departments actively promote the protection of origin, the registration of geographical indications trademarks and the registration of geographical indications of agricultural products, promote the development of agricultural products with geographical indications, and learn from the international experience of agricultural products brand development to promote the system design of agricultural brand development. More and more attention has been paid to the development of agricultural brands in various places, and a series of agricultural brand building with local characteristics has been carried out. In 2019, new special signs for geographical indications were released. The Notice of the General Office of the Ministry of Agriculture and Rural Affairs on Doing a Good Job in the Implementation of the Protection Project of Geographical Indications Agricultural Products in 2022 proposes to tap traditional farming culture and cultivate regional brands with geographical indication agricultural products as the core.

　　Third, steadily promote the branding of agricultural products with geographical indications. All localities have promoted geographical indication agricultural products to create a regional public brand of agricultural products with a single category (industry), and become the leading brand and platform brand of local agriculture, which has enhanced the brand value of local products. For example, Yanchi County in Ningxia strives to build a regional public brand around Tan Sheep, and professional institutions design brand strategies and spread brands for it. Yanchitan sheep (meat) has been selected as a national geographical indication protection product, China Agricultural Brand Catalogue 2019 regional public brand of agricultural products, etc. In 2022, the total industrial chain output value of Tan sheep in Yanchi County reached 6.45 billion yuan, and the income from Tan sheep breeding accounted for more than 50% of the per capita disposable income of local farmers. At present, the regional public brands of agricultural products based on geographical indications have more and more market influence, and have formed a brand cluster effect.

　　The fourth is to explore the creation of regional public brands of multi-category agricultural products. Based on the actual situation of mountainous areas in China, such as many agricultural categories, small scale, scattered planting blocks, unique varieties and techniques, relatively poor regional economy and weak regional influence, all localities explore and promote the construction of agricultural brands, create regional public brands of multi-category agricultural products, and force product standardization through branding to improve product quality. Relying on the unique mountain ecological environment, Lishui City, Zhejiang Province has built a regional public brand "Lishui Shangeng" (registered as a collective trademark) of multi-category agricultural products, gathered regional agricultural resources, let "mountain products" go out of the "mountain gate" and enhance the brand value of ecological fine agricultural products. It has formed many industries such as fungi, tea, fruits, vegetables and medicines, and the annual sales of "Lishui Shangeng" agricultural products exceeded 10 billion yuan. Chongqing’s "Ba Wei Yu Zhen", Gansu’s "Gan Wei", Inner Mongolia’s "Tian Fu Hetao", Shandong’s "Jining Li Yi" and Zhejiang’s "Sanqu Wei" and other multi-category regional public brands of agricultural products also rely on the historical and cultural characteristics of various places to strengthen the cultural, narrative, unique and intangible value premium functions of the brands, highlighting the cultural value of local high-quality local specialties.

　　At present, relying on rural regional ecology and high-quality local products to build agricultural brands, local characteristics and cultural values are highlighted, making local local products a golden business card for regional development and effectively promoting local economic development.

　　　　　　 CCTV News:The 10th Beijing Xiangshan Forum will be held in Beijing International Convention Center tomorrow (October 29th). Up to now, official delegations from more than 90 countries and international organizations, including Russia, the United States, Singapore, Vietnam, Laos and Cambodia, have confirmed their participation. Beijing Xiangshan Forum adheres to the concept of "equality, openness, tolerance and mutual learning" and is committed to gathering wisdom, expanding consensus and enhancing mutual trust. It has developed into an important platform for international security and defense dialogue and has important international influence.

Beijing Xiangshan Forum was held in 2006, and it has been 17 years since then. Our reporter interviewed military experts who participated in every forum in the past and will soon participate in the tenth forum. So, what was their initial impression of the forum? What are the most profound changes that I have felt over the years?

Jiang Xinfeng, Academy of Military Sciences:The first Xiangshan Forum was entirely for scholars, probably a round-table meeting of scholars from 21 countries. At that time, it was entirely an academic dialogue meeting. Later, it was upgraded from Track 2 to Track 1.5, which is a semi-official and semi-scholar discussion platform for security issues with the participation of scholars.

From the round-table meetings attended by dozens of scholars to the official delegations of more than 90 countries and international organizations this year, among them, 22 representatives at or above the ministerial level of national defense, 14 representatives at the general level of the armed forces, and more than 200 experts from more than 50 countries (regions) signed up for the meeting. Experts attending the meeting felt that the scale of Beijing Xiangshan Forum is getting bigger and bigger, the specifications are constantly improving, and the topics are getting wider and wider.

Li Shuyin, Academy of Military Sciences:At first, the discussion was only focused on the security issues in the Asia-Pacific region, but now it has been extended to the whole global security issues, not only traditional but also non-traditional. For example, this year’s design focuses on the European security architecture, the Northeast Asian security architecture and the Asia-Pacific security architecture centered on the ASEAN region, as well as nuclear security, maritime risk management and technical security issues.

Beijing Xiangshan Forum is not only a platform for international security discussions, but also a platform for cultural exchanges.

Li Shuyin, Academy of Military Sciences:For example, when we go out to attend an academic delegation and visit abroad, we will meet these old friends inadvertently. They can clearly remember their participation in Xiangshan Forum, including who was the host of their speech, including what hotel they stayed in, what delicious food they ate during this period, what delicious food they ate in China and what memorable gifts they bought, which may also be a witness to the expansion of China culture.

Li Shuyin said that the rising influence and attraction of Beijing Xiangshan Forum is behind the rising status of China.

Li Shuyin, Academy of Military Sciences:China’s status and role as a great power, and China’s role in international and regional security are constantly improving.

　　　　On March 16th, Lianyungang Telecom Branch sent a complaint and feedback to our station, saying, "After investigation, on August 6th, 2011, with the consent of the users, the free experience ITV network TV service was installed. After three months of free experience, the staff did not remind the users to handle the disassembly procedures, resulting in ITV fees from November 2011. After discovering that the ITV fee was charged, the local telecom branch office communicated with the user in time, and immediately refunded the overcharged fee and obtained the understanding of the user. "

　　　　"The global eye fee mentioned by another user is the monthly 1 yuan fee for opening ten joint defense businesses on June 22, 2010 (the project shown on the bill is global eye business). This business is led by the public security organs and the local township government, and the technical defense business of Ping’ an Township for the masses is collected in the telecom phone bill after being confirmed by the user. "

　　　　Lianyungang Telecom Branch also said, "This complaint was not made by the user’s family, and the owner didn’t know about it." And provides a "proof" with the user’s signature and fingerprint.

　　　　However, the reporter verified that after the two parties settled the certificate, Telecom promised to refund the user the fee for the service for five months, and the user had to sign the certificate to deny the complaint. "Because we reconciled at that time, it was natural for Telecom to write like this …" Mr. Yuan said.