Compared with previous years, this year’s 618 is still a lot of excitement. As the first mega-event promotion node after the lifting of the epidemic control, it is also the 20th anniversary of the founding of JD.COM. At the party on June 18th, the new CEO of JD.COM, Xu Ran, Chairman of Gree Electric, Dong Mingzhu and others all attended.

At the party, Dong Mingzhu also announced that Gree Electric will cooperate with JD.COM in all categories, and strive to bring better products to users. At the party, Dong Mingzhu, as always, advertised his products:"Gree has been striving to provide better products. After all, only Gree’s air conditioners in the world don’t blow people."

Source: Gree

When it comes to air conditioning, the best-selling brands in everyone’s impression are traditional white goods manufacturers such as Gree, Midea and TCL, among which Gree is famous for focusing on the air conditioning market. It is estimated that many people still remember the advertising words "Gree, master the core technology".

There is a saying that Gree air conditioners do sell well. In JD.COM’s air conditioner sales list, Gree is the manufacturer with the most products in the top ten, and only two air conditioners with a price of more than 3,000 yuan are Gree. In Tmall’s hot-selling list, Gree is also on the list.

What did Dong Mingzhu say: "Gree air conditioners don’t blow people"? Does Gree really rely on this to win the recognition of users?

Air conditioning doesn’t blow people, what black technology?

For Xiao Lei, who lives in the south, air conditioning is a life-saving tool in summer. Since April in Guangzhou, the temperature may be higher than 30 degrees, and in the next six months, it is basically normal for the highest temperature to exceed 30 degrees. It can be said that the time of blowing air conditioning is close to half a year.

Friends who often blow air conditioners know that although the air conditioner is good, it is uncomfortable to blow it too much, especially when the air outlet of the air conditioner is facing you. Even in hot summer, as long as the operation of the air conditioner is still normal, you will start looking for the air conditioner in less than 10 minutes to see if you can change the wind direction of the air conditioner and stop blowing it on your head.

The cold air of air conditioner blowing directly on the human body will cause the somatosensory temperature to drop rapidly, and it only takes a short time for you to feel the coldness like winter in summer. Many netizens even bluntly said that direct air-conditioning blowing will give them headaches. Sometimes they forget to adjust the air-conditioning wind direction before going to bed, and get up the next day with a headache and a cold.

Source: VEER

Gree’s propaganda really poked a lot of people’s pain points. After all, if you can make yourself sleep more comfortably at the same price, why not?

Generally speaking, the design of "not blowing people" is called "soft wind" in the industry, and there are many brands promoting the function of soft wind. Xiaomi, TCL and other brands all have products featuring the function of "soft wind". Generally speaking, it is realized by the design of soft wind plate and upper blowing. As long as the air duct is changed, the demand of "air conditioning does not blow people" can be easily realized.

However,What Dong Mingzhu wants to say is obviously more than this. What she said "air conditioning doesn’t blow people" may be more a summary of Gree air conditioning’s technical strength, product design and user demand.Technically speaking, the long-term cold air blowing directly is largely due to the lack of refrigeration capacity of air conditioners, which leads to the inability to cool the room quickly and has to extend the cooling time.

Source: VEER

The "core technology" that Gree has been promoting actually refers to Gree’s air conditioning compressor technology. As the core of air conditioning, the performance of the compressor itself directly determines the cooling and heating effects of air conditioning. In some real-life tests, Gree’s air conditioners are indeed among the best in cooling speed.

Simply put, just let the room reach the set temperature in a short time, then the air conditioner can enter the maintenance mode with low power consumption, and only need to keep the room temperature with low air volume. If the cold wind blows for a short time, it will naturally not give people a strong coolness, which coincides with the requirement of "not blowing people".

More efficient air-conditioning compressor, with the design of flexible air plate and upper air outlet, makes Gree air-conditioning give users a better experience when cooling. Perhaps this is what Dong Mingzhu said, "Only Gree’s air conditioners don’t blow people", and behind it is also the confidence in Gree’s technology and products.

However, whether Gree air conditioners sell well is because they don’t blow people, I’m afraid there is still a question mark.

Which air conditioners are more popular in this 618?

Writing here, Xiao Lei can’t help wondering, what are the most popular air conditioners in 618? What are the functions of the new air conditioner now? Judging from the total sales list of JD.COM, the top three are Gree, Xiaomi and Midea, and their prices are all below 3,000 yuan, all of which are 1.5-horse hanging air conditioners.

Source: JD.COM

Judging from the total sales record of the list, Gree and Xiaomi are cliff-leading, both of which have sold more than 200,000 pieces. It is not an exaggeration to say that these two products are the most popular air conditioners of 618. On the product introduction page,After a brief summary, Xiao Lei found that the selling points of the two are actually very similar: silence, rapid refrigeration, frequency conversion and power saving, and self-cleaning..

The biggest difference between the two is that Xiaomi, who has been deeply involved in the field of smart home appliances, has added a remote Zhilian function to his air conditioner, which can be remotely controlled through apps such as Mijia, which is much more convenient than traditional air conditioners, even if he forgets to turn off the air conditioner when going out, he can also remotely operate it. Gree, on the other hand, doesn’t support it, and it needs the help of an additional infrared remote control gateway.

Generally speaking, the functions of the two air conditioners are very similar. In the past two years, the internal and external machines with special functions were self-cleaning. Now, they have become the standard of two thousand yuan air conditioners, which makes people feel a little overwhelmed by the air conditioning industry. Moreover, in Internet home appliance brands, intelligent interconnection has become a standard product, but traditional home appliance manufacturers often only carry intelligent interconnection systems on high-end product lines.

Looking at other products in the list, the functions are basically the same, and the main selling points are very similar. As for the biggest reason to guide users to make choices, I am afraid it is price and brand power. In terms of price, it can be seen that except Gree, most of the hot-selling air conditioners are between 2,000 and 3,000 yuan, while Xiaomi is the cheapest 1.5 air conditioners on the list with a bottom of 1,879 yuan.

Basically, at present, when users choose air conditioners, they still value power saving, power, durability, etc., and have low requirements for some new functions.Of course, there are also some products with "new functions" in the list. For example, Haier’s Jingyue series is equipped with intelligent light sense sleep protection function, which will automatically adjust the buzzer and indicator brightness of the air conditioner after turning off the lights to ensure that the user’s sleep is not disturbed.

Source: JD.COM

From the actual experience, it may be a function that is better than nothing for most people, but it is of great significance to some sensitive friends with poor sleep quality. In addition, in this year’s air-conditioning market, there are many more products advertised with functions such as "fresh air" and "plasma sterilization", and some high-end users will also consider the extra skills of air-conditioning.

In the high-end air-conditioning market, air-conditioning is no longer a simple appliance for cooling and heating. Some users also hope that it can also serve as a new fan, air purifier and other products to keep indoor air clean. The pursuit of health by users is becoming a new direction in the high-end air-conditioning market.

In addition, intelligent voice control, modular customization and other functions have begun to appear one after another. In the high-end market, these new designs and functions are good ways to attract users.

However, on the whole, most manufacturers are still doing "icing on the cake" before there is a big change in the air-conditioning market today. And in most cases, a 2000-3000 yuan on-hook can meet the cooling/heating needs of the room. As for those extra functions, to be honest, it is not as attractive as reducing the price in 500 yuan.

　　At 17: 00 on December 28th, the Information Office of Xi ‘an Municipal Government held a press conference on the joint prevention and control of epidemic situation in COVID-19 (Game 39), attended by Lv Yongpeng, deputy director of Xi ‘an Health and Wellness Committee, Yang Yongtao, deputy head of Chang ‘an District Government, and Guo Xiaohui, deputy director of High-tech Zone Management Committee, to report the latest situation of epidemic prevention and control in Xi ‘an.

　　The press conference revealed that starting from December 28, Yanta District, Chang ‘an District and High-tech Zone will conduct a regional nucleic acid screening every day.

　　At the press conference, Lv Yongpeng, deputy director of Xi ‘an Health and Health Commission, introduced that at 12 o’clock on December 27th, Xi ‘an started a new round of nucleic acid screening. By 12 o’clock on the 28th, a total of 12,317,000 people had been sampled, and the result was 11,347,800.

　　In this round of nucleic acid screening, a total of 5,077 sampling points and 11,669 sampling stations were set up, with more than 31,000 sampling personnel and 132,900 service support personnel, with a daily detection capacity of 1.6 million tubes. The workflow of each sampling point is standardized, guiding and persuading the masses to keep "one meter line" and scanning code, so that the sampling work runs efficiently.

　　With the effective organization of staff and the active cooperation of citizens and friends, the efficiency of nucleic acid sampling has been greatly improved. From 12: 00 to 20: 00 on the 27th, a total of 11,080,800 people were sampled, and more than 11 million people were sampled in 8 hours. Yanta District, Chang ‘an District and High-tech Zone will conduct nucleic acid screening once a day from December 28th. According to the situation, Lianhu District will increase the frequency of nucleic acid screening in the whole region; 1250 sampling personnel were transferred from other districts, counties and development zones to support nucleic acid screening in the above four districts, counties and development zones.

Recently, the medical profession has made such a sound:In order to be promoted, hospitals tend to give priority to first-line medical care against epidemic diseases, but this team is too large. Therefore, without first-line medical care for various reasons, promotion is basically hopeless and in the foreseeable future.

Everyone’s spit is concentrated in two aspects:

First, there are differences on the definition of front-line personnel.Some people did not enter the isolation ward, but they also treated patients in clinical departments, and lacked protective clothing and other equipment. At the worst of the epidemic, their danger was not lower than that of the isolation ward, so they trembled and took the initiative to isolate their families, but they were not included in the first-line file. In fact, the isolation ward was even considered as the safest department in the hospital at a certain time, and the protector won the world.

Second, there are many medical staff in hospitals all over the country actively signing up for the first line, and the reserve echelon is large enough.However, China’s anti-epidemic effect was so high that many medical workers did not wait for the opportunity to go to the front line, and the epidemic ended. The results show that tens of thousands of medical staff in Fangcang Hospital have zero infection and are relatively safe, and the aid workers in Hubei have received not bad rewards both mentally and materially, and now they enjoy preferential treatment in promotion, further crowding out the opportunities of non-frontline personnel.Not only a little worried, is it really reasonable to give priority to the promotion of doctors in the front line of anti-epidemic?

And recently"Abolish the deputy chief physician and chief physician, and abolish the doctor promotion system!"The voice is high.

Xu Yonggang, a magic dentist, thinks:

The evaluation mechanism for promotion to full and deputy titles has always been only scientific research, papers and patents as important indicators, and at the same time, it has created the largest academic misconduct groups and individuals in the world and the most intensive academic industry chain.

It can’t be said that all patents of medical research papers are false, and there are outstanding people in any industry who lead the development of medicine, but there are too few. The vast majority of medical scientific research, whether self-written or plagiarized, takes promotion as the original intention. From project establishment to research, it has neither clinical practical significance nor promotion prospect, but basically it will produce "achievements" and eventually be labeled as "domestic leading level" or "domestic advanced level", which also gives medical staff a relatively objective understanding of the domestic level of China medicine, and medical staff are tacitly aware of this.

This year, the promotion evaluation mechanism of many hospitals has been changed, which has reduced the proportion of scientific research papers in principle, and increased clinical medical records, personal performance, social evaluation, patient satisfaction and so on under the premise of giving priority to the first line of anti-epidemic, which has strong flexibility in the implementation process due to the lack of focus and quantitative indicators.

Starting from the essence of medical treatment,The most reliable evaluation should be patient satisfaction, which can truly reflect the doctor’s skill and service level, but because this index is more difficult to quantify,The space for fraud can even exceed that of scientific research papers, so it can’t be referenced in the evaluation, which is a serious injury.

Both the old standards and the new evaluation standards have disadvantages objectively, and this promotion system has done great harm to the medical industry.

First, it destroyed the relationship between cadres and the masses.The leaders of all hospitals have repeatedly optimized the evaluation criteria in order to be fair and just as far as possible, but they still can’t satisfy all the medical staff, and the spearhead and pressure are pushed to the leadership and personnel departments.

Second, destroy the relationship between colleagues.In order to compete for the quota, all means are used, and the surface is calm, but in fact it is undercurrent.

Third, destroy the relationship between superiors and subordinates.The director of the department has to make a difficult balance between adjusting the work of the promoted person and maintaining the operation of the department, which is easy to lose sight of one thing and lead to a stiff relationship.

This system affects not only the interests of doctors, but also the interests of patients.If doctors can’t concentrate on treating diseases and saving lives, but they spend their time catering to policies, practicing fraud and speculating, cheating on each other and so on, it will mean disaster for patients.

The basis of the promotion of professional titles is to control the proportion of posts.

However, controlling the proportion of posts cannot maintain the old, middle-aged and young structure of hospitals and the construction of talent echelon! The common dilemma of hospitals is:More and more senior doctors are getting together and retiring slowly, and fewer and fewer new recruits are leaving, resulting in high resignation rate, resulting in tension in senior positions.The solution should be to introduce more new people to expand the denominator, not to reduce the numerator.

Since there are so many disadvantages, why must we control our posts? There seems to be only one answer left,Control wage file. Every time you add one more post, you will increase your expenditure, and you will get a higher salary after retirement.

howeverObviously, the salary of medical staff should not be controlled.And this year’s medical reform and rectification, especially the space for medical equipment rebates has basically been eliminated.

In fact, many doctors are looking forward to this day. Everyone hopes to have a reasonable sunshine income and use wages to reflect the value of labor. After the epidemic, most hospitals have reduced their financial performance and their income is directly based on wages. However, wages have not been raised accordingly.

Under such circumstances, it is necessary to raise wages reasonably.

It is the most realistic, feasible and least costly scheme to abolish the senior post system and automatically raise the salary scale according to the qualifications of medical staff. On the one hand, it can stabilize the medical team and mood, on the other hand, it can let young doctors see the prospects, reduce turnover and establish a lasting sense of professional belonging.

Then, once you get rid of the pressure of promotion, will it make doctors lose their goals, muddle along their qualifications, lack the motivation of scientific research and innovation and be mediocre?

He believes that not only will it not, but it will make it easier for outstanding talents to produce results, becauseScientific research that does not aim at promotion will be more pure, scientific research projects will be sharply reduced to fine, but investment will be saved, and the survival of the fittest will play the self-purification function of the industry.

If the rules are abolished and the promotion system is abolished, it is conservatively predicted that more than 95% of medical research, papers and patents in China will disappear completely, which will inevitably lead to the instantaneous collapse of that huge industrial chain, and the interest chain involved is complicated, and the vested interests have the right to make rules, which is a game in another dimension.

---

People in the medical profession express their views:

@ Chunqiu:Although this proposal is good, it is not realistic. If we just cancel the deputy director and the chief physician. Then it is not good for most departments and doctors. You can modify the evaluation and assessment system. However, without such classification, just one night shift and duty will affect the normal operation of a department. Personally, I think our current assessment system has not adapted to the development of the hospital now, nor can it reflect the ability and dedication of doctors. We all say that a department depends on the efforts of the whole team. However, it cannot be denied that sometimes having a master in a department will improve the influence of the department, but the income and honor won by a master in technology are not the most.

@ Cloud light and wind light:Resolutely supporting the cancellation of the so-called evaluation of sub-high and regular high professional titles is meaningless, but it wastes doctors’ time to concentrate on their work. Some people are busy with the promotion of professional titles every year, some are busy with hospital interpersonal relationships, and some are busy writing so-called papers that are not practical, which wastes manpower and material resources and has no meaning at all. I hope to cancel it as soon as possible so that doctors can do their work wholeheartedly.

@NATURE：If there is no benchmark to eat from the same pot, who will do scientific research? Anyone can learn clinical skills in three months, and it is really difficult to do scientific research without getting started for three years. If you don’t ask for it, then no one will do scientific research, and the country’s scientific and technological development will soon go backwards. The disadvantages of big pot rice appeared decades ago. Needless to say, all walks of life must be divided into levels in order to develop healthily. As for the evaluation of professional titles, SCI is still the most fair evaluation index at present, and people have to have pressure to have the motivation to go up. However, in view of the serious fraud at present, the effective way is to strictly investigate and control, and not to engage in administrative management, but to be an expert. The implementation of the representative system is to try to avoid making up the numbers with low scores, recommend those who make good ones and make high ones, and gradually improve the current disadvantages.

@ Dr. Huang Dentistry:This is just like the college entrance examination. Although people say that the college entrance examination is unfair every year, there is a college entrance examination every year because it is the best platform under the current conditions. The current rating method is the same. As long as you can find a more reasonable and beneficial evaluation method, you can definitely replace it. The key is that there is no …

@ Chen Gongjian:In fact, as a doctor, the most important responsibility is to cure diseases, so all medical-related evaluations should be based on the efficiency of treatment! The cure rate was the core of the medical system in Song Dynasty. In modern society, the main body of evaluating the therapeutic effectiveness of diseases is physical and chemical indicators, in fact, the improvement ratio of patients’ subjective symptoms should also be added. In addition, the incidence of related diseases, long-term recurrence rate, etc. should be weighted in proportion. But in this way, how many medical staff who are now in high positions can still have the face to continue saying: I am a doctor? ! As for other derivative fields such as papers, it is enough to set attractive special awards.

@ 中中中:Most of those who say that they want to abolish it are blind to the eye. People in any industry should be graded to distinguish the good from the bad. The professional title evaluation system formed over the years has contributed a lot to distinguishing talents, and has also formed many recognized talent evaluation standards, such as academic qualifications "Promotion with relevant educational experience", such as working years "Promotion with sufficient work experience", such as inter-provincial evaluation "Try to eliminate human feelings evaluation". For example, the professional business exam "Must be qualified for professional knowledge and clinical skills".

@ 味味:The wage system in China is too complicated, which is neither scientific nor reasonable. The salary items are full and the salary amount is very skinny. It is better to learn from the west and implement the annual salary system! The unfair distribution of bonuses and coefficients has been eliminated. I have been an attending physician for 20 years, and I don’t feel too excited to be promoted to higher vocational colleges. Apart from not publishing papers in journals, I have also written papers that have not been published. Although I have received many invitations to write and send, I have not stepped out of this step. I wrote a lot of popular science articles, and I also sent some in WeChat official account, with a total reading of tens of thousands. I think that if the paper is too utilitarian just for the title, it is better to write some popular science articles. In fact, many promotions are just for that benefit, to get more money, and there is only a hollow reputation. Maybe I won’t be promoted to higher vocational education before I retire, but I don’t regret it, just a little regret. At the thought of the patient’s trust and satisfaction, I still feel a lot of comfort and satisfaction when I see the red banner.

---

What do you think of "abolishing the deputy chief physician and the chief physician, and abolishing the doctor promotion system!" What about the advice?

　　According to the spirit of the Notice on Adjusting Relevant Measures for Epidemic Prevention and Control in Our City (No.58 [2022] of Great Epidemic), all citizens will carry out nucleic acid testing twice a week from September 20th, and fulfill the requirements of normalized nucleic acid testing, which does not leak one person, but should be thoroughly checked. The relevant matters are hereby notified as follows:

　　First, the centralized sampling time for normalized nucleic acid detection is from 6: 00 to 18: 00 every Tuesday and Friday.

　　Two, the normalization of nucleic acid detection by the district, city and county (pilot area) unified organization, full participation. Please follow the arrangement of the street (township) and community (village) where you are located, go to the nearby sampling point at the wrong peak, wear a mask throughout the sampling, keep a distance of more than 1 meter from others, and do not talk or gather.

　　Three, all kinds of key populations in accordance with the requirements of the city headquarters to determine the frequency of nucleic acid detection, in the designated time to participate in the sampling and testing of nucleic acid sampling points of key populations.

　　Nucleic acid detection is an important means of epidemic prevention and control. The general public should take the initiative to participate in the detection, actively cooperate with the "site code" inspection, and jointly build a barrier for epidemic prevention and control to protect the hard-won epidemic prevention achievements!

According to statistics from the Department of Commerce of Sichuan Province, as of May 13th this year, subsidies for replacing old household appliances and purchasing new digital products in Sichuan covered 7.02 million pieces, which effectively boosted consumption by 22.1 billion yuan.

Digital products are the most popular. The data shows that mobile phone sales account for 27% of all household appliances and digital categories. As the weather turns hot, the sales of refrigeration products in household appliances are booming, and the sales of air conditioners are the highest, accounting for 23% of all products; Refrigerators ranked second, accounting for 9%.

Continuously improve convenience. According to the relevant person in charge of the Provincial Department of Commerce, in order to optimize the consumption experience and facilitate consumers’ payment, Sichuan has explored the introduction of a number of acquiring institutions, and has supported many institutions such as Industrial and Commercial Bank of China and China Construction Bank to complete system transformation and promote the increase of a number of acquiring institutions. Since the comprehensive promotion of subsidy reduction, the number of participants in the province has reached 4.59 million.

This year’s "May Day" holiday, the trade-in of consumer goods has become an important support to stimulate holiday consumption and enliven the holiday atmosphere. Since May 1st, the second round of subsidy activities for household appliances renewal in Leshan City has started. For the household appliance sales enterprises participating in the policy, 12 types of household appliances, such as refrigerators and washing machines, with energy efficiency of level 2 or above or water efficiency standards, will be given a one-time subsidy according to 10% of product sales, with the maximum not exceeding 500 yuan. Municipal subsidies can be superimposed with national and provincial policies to fully stimulate the enthusiasm of enterprises and consumers to participate. This round of municipal subsidy funds totaled 2,025,800 yuan, which was declared on the first day of launch, driving sales of 5,500 orders and realizing sales amount exceeding 25 million yuan. In Yibin, the trade-in of household appliances during the holiday season has become a hot spot of market consumption, which not only brings benefits to consumers, but also injects new vitality into the consumer market. According to statistics, the city accepted more than 20,000 applications for trade-in of consumer goods, which directly boosted consumption by 72.4 million yuan. Household appliances, home improvement kitchen and bathroom, 3C digital products and other fields ushered in a consumption boom.

According to statistics from the Provincial Department of Commerce, since the implementation of subsidies for the trade-in of household appliances and the purchase of new digital products in Sichuan, Chengdu has the largest sales volume, accounting for 62%, Mianyang for 4% and Yibin for 3%.

Reporter Chen Bihong

Editor: Wang Minlin

For discerning consumers, the size of a car space can no longer be an important indicator for them to buy a car. The Mazda CX-30 to be talked about today is a gasoline car. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of Mazda CX-30. The front of Mazda CX-30 looks very sharp and unforgettable. Coupled with simple headlights, the design took the sports route. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4395 mm * 1797 mm * 1545 mm. The car adopts cold lines, and the car body looks very hard. With large-sized thick-walled tires, it looks full of movement. Looking back, the overall shape of the rear of Mazda CX-30 echoes the front face, and the taillights are very individual. Coupled with the unique exhaust pipe, the overall layout is impressive.

Sitting in the car, the interior looks very avant-garde and meets the aesthetic standards of young people. The steering wheel of the car is very in line with the interior style, and it is made of genuine leather, which makes people love it. Let’s take a look at the central control, with an 8.8-inch central control screen, which makes the interior style impressive and has a certain sense of science and technology. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and looks very hard-core. The car uses leather seats, which are wide and thick, and have good support and comfort.

Mazda CX-30 is matched with an automatic manual transmission (AT) gearbox, with a maximum power of 116KW and a maximum torque of 202N.m, and its power performance is good.

The car is equipped with car networking, remote control key, rear wiper, engine start and stop, traction control (ASR/TCS, etc.) and other configurations, and the configuration has reached the mainstream level of the same level.

Summary of the full text: such a car with the right price is enough to meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the price is good.

On February 3rd, 2015, China Internet Network Information Center (CNNIC) released the 35th Statistical Report on Internet Development in China, in which ten trends and characteristics of Internet development in China were expounded.

First, the growth rate of netizens continued to narrow, and the difficulty of transforming non-netizens continued to expand. In 2014, there were 31.17 million new netizens in China, and the growth rate was significantly narrowed. Non-netizens’ willingness to surf the Internet continues to decline. The main reason for not surfing the Internet is that they don’t know computers or networks. The lack of Internet knowledge and application skills is an important reason for the gap in Internet use between netizens and non-netizens.

Second, there are great differences between Internet regions, and the digital gap between urban and rural areas needs to be further reduced. The inter-provincial difference of Internet penetration rate decreased from 3.37 in 1997 to 0.24 in 2014, but the difference between developed and underdeveloped provinces is still obvious. Although the scale and penetration rate of netizens in rural areas are increasing, the difference of Internet penetration rate between urban and rural areas is still expanding, and the fundamental reason is the unbalanced regional economic development.

Third, tablet entertainment is preferred, and network TV opens a new mode of entertainment. The entertainment and convenience of tablet computers make it an important entertainment device for netizens. At the end of 2014, the utilization rate has reached 34.8%, and it has a higher utilization rate among people with high education and high income. Internet TV has gradually become a new family entertainment mode. As of December 2014, the utilization rate of Internet TV has reached 15.6%.

Fourth, instant messaging has a stable position and evolved into a high value-added business portal. As of December 2014, the utilization rate of mobile instant messaging was 91.2%, up 5.1 percentage points from the end of 2013. Mobile instant messaging has gradually evolved from a single communication tool to a user portal for high value-added services such as payment, games and O2O, and has provided huge potential commercial value for other services with a huge user base.

Five, the mobile phone business application broke out, and the mobile phone travel booking momentum was the fiercest. In 2014, the development of mobile commerce applications among netizens in China exploded, and the annual growth rate of users such as mobile online shopping, mobile payment and mobile banking far exceeded the growth rate of other mobile applications. Mobile phone travel booking, which has been at a low level for a long time, has an annual growth rate of 194.6% in 2014, making it the fastest growing mobile business application.

6. Internet financial management is gradually decreasing, and the scale is stable and the expansion speed is gradually slowing down. By December 2014, the number of netizens who had purchased online wealth management products reached 78.49 million, an increase of 14.65 million compared with June 2014. Due to the diversion caused by the decline in yield and the recovery of China stock market, the explosive growth of users has basically ended, and the growth rate has begun to slow down.

Seven, the popularity of enterprise Internet is high, and there is much room for improvement in practical application. In enterprises that use the Internet for office work, the access rate of fixed broadband has exceeded 95% for many years, but there is still much room for improvement in the actual application level of the Internet. The boundary between traditional enterprises and internet enterprises is becoming more and more blurred, and the internet will become an inseparable part of the daily operation of enterprises.

Eight, the first-tier cities improve the quality of O2O, and medical and housekeeping O2O needs to be released urgently. O2O enterprises take the lead in layout in first-tier cities, and quickly gather a large number of deep users by catering to users’ needs; The business layout of second-and third-tier cities is gradually expanding, and the huge consumption potential will make the market enter the stage of incremental growth. The development of medical and housekeeping O2O has just started, with strong user demand and great development potential.

Nine, mobile phone network video exceeds PC, and network video has entered a period of steady development. In 2014, the overall scale of online video users was still growing, but the usage rate declined slightly; The user scale and usage rate of mobile video still keep increasing, but the growth rate has obviously slowed down, and the network video industry has entered a period of steady development. As of December 2014, 71.9% of video users chose to watch videos on their mobile phones; The usage rate of tablet computer and TV is about 23%, which is an important device for watching online video programs.

Ten, PC online games are still the backbone, and mobile online games and TV games are the highlights. PC online games attract the most valuable in-depth users and remain the backbone of the game market. The explosive growth of mobile games reached its peak in the first half of 2014, and gradually entered the reshuffle period in the second half of the year, showing a steady and declining trend. It is expected that the share will be further expanded in 2015. In 2014, the policy of lifting the ban on game consoles made video games a new market focus. However, judging from the current development trend of the TV game market, it is not the game console, but the Internet TV or "box" that will quickly occupy the market in the next year.

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At the beginning of 1981, Xinhua News Agency decided to set up a monthly magazine, Outlook, which was approved by Deng Xiaoping. In January 1984, Outlook was officially published as a weekly magazine.

The main columns of Outlook News Weekly are sometimes vertical and horizontal, special reports, first-line reports, monographs, economic columns, ethnic families, international columns, supplements and so on. [1] According to China Knowledge Network on June 6, 2018, Outlook News Weekly published 50,635 articles, which were downloaded 1,666,626 times and cited 29,716 times.

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Economic Information Daily is a newspaper sponsored by Xinhua News Agency. It was founded on July 1, 1981 (Xin Younian) and was inscribed by Comrade Deng Xiaoping. It is the earliest national economic newspaper in China.

Guided by "economic reference", Economic Information Daily emphasizes foresight, exploration and supervision, and strengthens in-depth reporting, viewpoint reporting and international reporting.

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[Editor’s note]

This year marks the 70th anniversary of the founding of New China, which is a major event in China’s political life. Politics is the key to understanding the modern country, and it is also the knowledge and accomplishment to deeply understand the daily life practice. On the occasion of the 70th anniversary of the founding of New China, following the first opening of the column "Political Keywords" during the two sessions of the National People’s Congress this year, The Paper once again jointly launched this column with the Shanghai Federation of Social Sciences and the Shanghai Political Society, aiming at popularizing political knowledge by explaining political keywords in news and life.

Today’s political key word is "socialist transformation".

When did China enter the socialist society? The establishment of People’s Republic of China (PRC) marked the victory of China’s new-democratic revolution. At this time, China was not a socialist society. In 1953, the Communist Party of China (CPC) formally put forward the general line for the transitional period, which, on the one hand, promoted socialist industrialization, on the other hand, gradually realized the socialist transformation of agriculture, handicrafts and capitalist industry and commerce. In 1956, the socialist transformation was basically completed, and China entered the socialist society. In this regard, the report of the 19th National Congress of the Communist Party of China pointed out: "Our party United and led the people to complete the socialist revolution, established the basic socialist system, promoted socialist construction, and completed the most extensive and profound social changes in the history of the Chinese nation, laying a fundamental political premise and institutional foundation for all development and progress in contemporary China, and realizing the great leap of the Chinese nation from continuous decline in modern times to fundamental reversal of destiny and continuous prosperity."

What happened to the Communist Party of China (CPC)’s understanding of when to transition to socialism in 1952? The original idea was that after the founding of New China, after 10 to 15 years of new democratic construction, we would take practical steps to enter the socialist society calmly. By 1952, Mao Zedong and other party leaders had a new understanding of the original idea: they thought that the time had come for the transition to socialism. On September 24, 1952, Mao Zedong put forward at the the Secretariat of the CPC Central Committee Conference: We should basically complete socialism in ten to fifteen years, not make the transition to socialism after ten years. Liu Shaoqi, Zhou Enlai and others have also discussed the idea of "gradually transitioning to socialism from now on".

In 1952, what great changes took place in China’s economic internal relations? From 1949 to 1952, in the process of national economic recovery, great changes have taken place in the internal relations of China’s economy. On the one hand, in the first three years of the founding of New China, the socialist factors were growing. First, the proportion of public and private economy has changed fundamentally: the socialist state-owned economy has strengthened its leading position in the whole national economy, not only controlling important industries and industrial sectors related to the national economy and people’s livelihood, but also occupying an advantage over private industries in modern industry. Second, private industry and commerce are subject to state management and supervision to varying degrees: a considerable number of private industries and commerce are brought into the track of state capitalism through processing and ordering, distribution and consignment, and public-private partnership. Thirdly, the movement of agricultural mutual aid and cooperation has been widely carried out in rural areas: the land reform has been basically completed throughout the country, and farmers who have participated in mutual aid groups have accounted for 40% of the total number of farmers. The above changes, in Zhou Enlai’s words, are "the proportion of socialist elements is increasing day by day, and the leading position of the state-owned economy is strengthened day by day". On the other hand, new contradictions have emerged and accumulated between the state-owned economy and the private economy. With the industrial recovery and the start of new construction projects, the demand for commodity grain and industrial raw materials has increased greatly, but the ability of individual farmers to expand reproduction after land reform is very limited, which can not meet the requirements of large-scale industrialization. The state requires industrialization and concentrates limited resources on key construction projects; The private economy requires expanding the free market and free trade to develop itself.In a word, the growth of socialist factors and the contradiction between state-owned economy and private economy are superimposed, so the task of socialist transformation of national economy is put on the agenda.

What is the "general line in the transitional period"? On June 15th, 1953, Mao Zedong formally put forward the basic contents of the general line for the transitional period for the first time at the Politburo meeting of the Chinese Communist Party. In December of the same year, after revision by Mao Zedong, the complete statement of the general line was determined: "It is a transitional period from the founding of People’s Republic of China (PRC) to the basic completion of socialist transformation. The party’s general line and task in this transitional period is to gradually realize the socialist industrialization of the country and gradually realize the socialist transformation of agriculture, rival industries and capitalist industry and commerce. " At that time, there was a popular explanation for the content of this general line: like a bird, it should have a subject, which is to develop socialist industry; It must have a pair of wings, which is the socialist transformation of agriculture, handicrafts and private industry and commerce. The sayings of "one body and two wings" and "one transformation and three changes" come from this. Since 1953, under the guidance of the general line in the transitional period, the Communist Party of China (CPC) led the people to carry out planned socialist construction and systematic socialist transformation.

What are the characteristics of China’s socialist transformation road? In the transitional period, the Communist Party of China (CPC) did not copy the experience of the Soviet Union, but creatively opened up a socialist transformation road suitable for China’s characteristics: First, individual agriculture mainly followed the principles of voluntary mutual benefit, typical demonstration and state help, from "mutual aid groups" to "primary cooperatives" and then to "advanced cooperatives". Second, a similar transitional method has been adopted for the transformation of individual handicrafts. Third, the transformation of capitalist industry and commerce, from the primary form of state capitalism (commissioned processing, planned ordering, unified purchase and underwriting, commissioned distribution and consignment, etc.), gradually transitioned to the advanced form of public-private partnership. Under the correct guidance of the party’s socialist transformation policy, China’s socialist transformation is generally progressing steadily and developing healthily. Of course, there are also shortcomings and deviations in socialist transformation. For example, after the summer of 1955, the socialist transformation of individual agriculture was too urgent, too rough, too fast, and the form was too simple and uniform, which left some problems for a long time. The Resolution on Some Historical Issues of the Party since the Founding of the People’s Republic of China pointed out that although there are some shortcomings and deviations in socialist transformation, "on the whole, such complicated, difficult and profound social changes have been successfully realized in a big country with a population of several hundred million, which has promoted the development of industry, agriculture and the whole national economy, and this is indeed a great historical victory".

(The author is an associate professor at the Party School of Shanghai Municipal Committee of the Communist Party of China)

　　To extend the industrial chain and supply chain, we need to pay more attention to forging innovation chain, continue to start from the aspects of manufacturing and technology research and development, and constantly exert efforts from key core technologies to help the manufacturing industry become stronger, better and bigger with innovation.

　　Doing a good job in industrial chain coordination, talent coordination and regional coordination, and arranging economic development factors more efficiently and intensively have become an important path to achieve industrial development breakthroughs.

　　During his inspection tour in Hunan, General Secretary of the Supreme Leader pointed out: "Efforts should be made to build an important national advanced manufacturing industry, scientific and technological innovation with core competitiveness, and a highland for reform and opening up in inland areas, so as to blaze new trails in promoting high-quality development, show new achievements in building a new development pattern, and show new responsibilities in promoting the rise of the central region and the development of the Yangtze River Economic Belt." At the beginning of the "14th Five-Year Plan", the Hunan Provincial Party Committee and the provincial government kept in mind the entrustment of the Supreme Leader General Secretary and planned to lay out a number of major industrial projects to create new engines and cultivate new kinetic energy for high-quality development.

　　The land of Sanxiang is full of spring, and a unique on-site observation meeting to promote the construction of industrial projects was held in Changsha. At this observation meeting, the main leaders of Hunan Provincial Party Committee led a team to visit and investigate a number of enterprises in Changsha, Zhuzhou and Xiangtan. Based on regional coordination, highlighting key industries, observing and investigating on the spot, and promoting work on the spot, Hunan promoted high-quality development with high-quality industrial project construction in the first year of the 14 th Five-Year Plan.

　　High-quality real economy, industry is the foundation, and projects are the starting point. The orientation of industrial project construction is unclear and the direction is right, which directly affects the release of development kinetic energy and the improvement of development effectiveness. At the Zhuzhou site of the exhibition, a number of green, energy-saving and efficient new products were lined up, covering rail transit, new materials, biomedicine and other fields. In the past, high-pollution and high-energy-consuming projects were gradually eliminated, and new industries, such as cage-changing, transformation and upgrading, are becoming local pillar industries, bringing together the development potential of new and old kinetic energy conversion. Facing the "14th Five-Year Plan", we should pay attention to the upgrading of traditional industries and the layout of strategic emerging industries, promote the manufacturing industry to be digital and intelligent, and aim at key areas and core technologies, so as to activate new kinetic energy for high-quality development and form new development advantages.

　　The key to industrial prosperity lies in a strong industrial chain. It is necessary to deploy innovation chain around the industrial chain, lay out the industrial chain around innovation chain, and strengthen the dominant position of technological innovation of enterprises. When observing a company, visitors were attracted by the dazzling array of industrial optical lenses. A light field camera that shoots first and then focuses, a 150 million pixel lens, and a lens for mask aligner … … These are the results of independent innovation of enterprises. It is worth mentioning that in the prevention and control of epidemic situation in COVID-19, the share of this enterprise in the international market has increased instead of falling, which highlights the power of independent innovation. This enlightens people that to extend the industrial chain and supply chain, we need to pay more attention to forging innovation chain, continue to start from manufacturing, technology research and development, and constantly exert efforts from key core technologies to boost the manufacturing industry to become stronger, better and bigger through innovation.

　　In the interview, the author heard this sentence: "‘ Brain ’ In Changsha, the production workshop is located in the field, and the tax revenue is divided. " Giving full play to their respective comparative advantages and learning from each other’s strengths is an important exploration to build regional synergy on the basis of industrial development. The person in charge of a company said that the ultra-high strength steel produced by itself, although with superior technical parameters, was not immediately accepted by the international market at the beginning of its introduction. As a result, they first let the products be applied in the Changsha-Zhuzhou-Xiangtan region, and after being tested by users, they formed a demonstration effect and gradually opened up a larger market. Not only products, recently, the scope of regional collaboration is broader and closer. The "Craftsman’s College", which trains high-skilled talents, signed a strategic agreement with Zhuzhou Economic Development Zone on public service for talent training to realize talent output. Doing a good job in industrial chain coordination, talent coordination and regional coordination, and arranging economic development factors more efficiently and intensively have become an important path to achieve breakthroughs in industrial development.

　　Qian Fan competes for hair, and hundreds of battles compete for flow. Starting a new journey, the opportunities for high-quality development are better, the environment is better and the motivation is stronger. In this vigorous season, we will surely achieve high-quality development by working hard, pioneering and innovating, implementing projects, making the industry bigger and stronger, and making the regional economy vibrant in generate.

　　(The author is a reporter from Hunan Branch of this newspaper)