The Paper noted that Hohai University, Guangxi University for Nationalities, Xi ‘an Conservatory of Music and other universities have all disclosed students’ complete national ID numbers in recent years when publicizing the list of candidates or winners of national scholarships.

　　Among them, Hohai University publicized the preliminary list of winners of the 2013 National Scholarship and the list of candidates for the 2014 and 2015 National Scholarships for undergraduates. Besides the students’ names, departments, majors, student numbers, gender, nationalities and years of enrollment, it also announced the students’ complete citizen ID numbers.

　　A partial list of winners of national scholarships in Hohai University in 2012-2013. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　Part of the list of candidates for national scholarships for undergraduates in Hohai University in 2013-2014 academic year. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　Part of the list of candidates for national scholarships for undergraduates in Hohai University in 2014-2015 academic year. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　In 2013 and 2014, Guangxi University for Nationalities announced the list of candidates for the annual postgraduate national scholarship, in addition to the student’s name, gender, nationality, department, student number and year of admission, it also announced the student’s complete citizen ID number.

　　Part of the list of candidates for the 2013 National Scholarship for Postgraduates in Guangxi University for Nationalities. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　In 2012, when Xi ‘an Conservatory of Music publicized the preliminary list of national scholarship winners in this academic year, in addition to the students’ names, departments, student numbers, gender, nationalities, and enrollment years, it also announced the students’ complete citizen ID numbers.

　　Xi ‘an Conservatory of Music 2011-2012 academic year national scholarship winners list. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　In this regard, a responsible teacher of Xi ‘an Conservatory of Music responded to The Paper on the afternoon of November 17, saying, "To give each award-winning student a bonus, it is necessary to publicize the ID number for list verification."

　　A teacher from the Graduate Department of Guangxi University for Nationalities said in an interview that the school "has always done this, and you can not put it down after reminding it. At present, the higher authorities have not said this requirement."

　　On the afternoon of the same day, a teacher in charge of the student affairs office of Hohai University told The Paper that he had considered whether it was necessary to put the complete ID number on it. "But it is necessary to publicize and let students check their personal information clearly, and I didn’t think of a better solution to protect students’ privacy to the maximum extent."

　　Is there really no other way to publicize it?

　　The Paper found that the list of winners of national scholarships was also publicized. Jiangxi University of Finance and Economics published the names and departments of students in the "List of Winners of National Scholarships for Postgraduates in 2017" published in official website, its graduate school on October 13th this year, and there was no ID number.

　　The list of winners of the 2017 National Scholarship for Postgraduates of Jiangxi University of Finance and Economics is partially publicized, and there is no ID number.

　　In addition, Donghua University did not announce the ID number except the name, gender, nationality, department, student number, and year of admission when the winners of the national scholarship for doctoral students were publicized in 2016.

　　In September 2016, when the School of Accounting of Southwestern University of Finance and Economics publicized the candidates for national scholarships, only the names of the students in the department were announced, and there was no ID number.

　　The list of winners of the 2017 National Scholarship for Postgraduates of Jiangxi University of Finance and Economics is partially publicized, and there is no ID number.

　　"Maybe we can change the way the national prize is publicized later." The above-mentioned teacher in charge of the student affairs office of Hohai University said in an interview with The Paper on the afternoon of the 17th that "the ID number can be removed when it is publicized, and students will see if they have filled in the wrong ID number when they sign it in person."

Special feature of 1905 film network The romantic comedy film tells the romantic comedy story of Bai Na, a charlatan, and Yao Dong, a simple man in a small town. Don’t guess the girl’s mind, especially the heroine in this film. From the beginning to the end, it would be a big mistake if everyone’s impression still stays in the beauty school flower or the sad heroine. She has turned into an eccentric and eloquent female liar, holding the hero tightly.

Su Qin, an emotional expert, said: "Every time I see the heroine’s scene, I think of Zhang Wuji. He always doesn’t believe all the big beauties because his mother told him before his death that the more beautiful the girl, the more likely she is to cheat. Of course, this’ cheat’ is quoted, which makes people feel very cute. For example, she had a quarrel with a boy, and then slapped the man in the face, and immediately turned back to call her uncle and made a face of being beaten; There is also a bridge where the female host has been abandoned by love rat for five or six times when she is questioned by the male host and a large family. "

Bai Na in the film, relying on her own efforts, deceived almost everyone, and at the same time gained the love of these people. All this is not only due to her "deception", but Bai Na has various bright spots. When she first came to meet the male host family, she used the technique of sweet mouth. Her father, aunt and grandmother were called, and Bai Na didn’t say a word. She first narrowed the distance with this family in terms of address, which made everyone very happy.

At the same time, she is not stingy with her sincerity. When communicating with people, in addition to language, the communication assistance of sight and body is also very important. Bai Na pays great attention to details and uses her big eyes to convey emotions from time to time, which makes this family believe her unconditionally. Finally, there is Bai Na’s memory. She pays great attention to the information she has obtained, reorganizes it and relays it at an appropriate time, showing her concern for this family, which quickly enhances the family’s goodwill towards her.

It can be said that these characteristics of Bai Na are worth learning from many couples. Behind these so-called "tricks" are respect, sincerity and concern. It is these three skills that make Bai Na invincible and win the affirmation of the male owner and family. In the process of promoting the feelings of many couples, the other family is a very important factor. After talking about marriage, both men and women need to learn to get along with each other’s family system. At this time, we might as well try these characteristics of Bai Na and get along with each other’s family with sincerity and goodwill, so as to promote feelings and live a happy life together in the future.

When it comes to lovers and couples’ life, many people yearn for feelings of mutual respect, but in fact, this way of getting along is very unreal. Love and quarrel are often the normal state in feelings. Quarrel, as an indispensable part of it, makes many people feel headache and fear, because it often means the end or estrangement of a relationship, but the truth is that quarrel is not terrible. If it can be quarreled correctly, this small storm will become an emotional adhesive and a means of communication. When lovers and couples quarrel, the most important thing is to vent their true thoughts in each other’s hearts, so as to promote mutual understanding, while the most unscientific quarrel is cold violence, closing their hearts and not saying their true thoughts, or insulting each other with words when they are not right about people.

In Please Don’t Believe Her, the hero and heroine rarely involve such an unscientific way of quarreling, but in anger, some verbal injuries are hard to avoid, because everyone has the desire to protect their dignity. Once the bottom line and dignity are provoked, it is easy to make a more intense counterattack, so when quarreling, this line must be held. In one of the quarrels, the man accused the woman of being a liar. This word deeply hurt Bai Na, so she tried her best to show weakness. At the same time, she sought alliances and external forces to support herself, and used the man’s family to fight back, instead of taking other more intense ways to further worsen her feelings. In this process, she also gradually merged into a sincere, warm, kind and especially loving family from a liar. Everyone regarded her as a gentle, kind, lively and lovely girl, and her heart was affected, which made her such a beautiful self.

Sincere communication between feelings requires skill. Say the right words at the right time, and the communication time is very important, which will make everyone feel more rational. When communicating, you need to find the common ground between the other party and yourself first, so that the other party can accept it psychologically. Choosing the right time, the right place and saying the right words is a very important love wisdom. We must learn to understand each other, and in the process of constantly understanding each other, we can effectively promote our feelings and make each other happy and satisfied.

　　The writer of this article is @ A Dai of Xiaowan family.

　　The ugly idolize dog is here.

　　Remember the "Do Min Joon" from the stars seven years ago?

　　He’s back with his ABS!

　　Therefore, the new drama was reported as "too large", Xiaowan:? ? ?

　　Speaking of it, as a rare "three-good student" with good acting skills and high popularity, the degree to which Kim Soo Hyun cherishes feathers is staggering.

　　After "You from the Stars" spread all over Asia, the only works he starred in in six years wereA play "The Producer"andA movie "Real".

　　After retiring from the army in July 2019, he was also cautious in the choice of comeback works, and finally took over this "Although it is mental illness, it doesn’t matter" from the beginning of the title of the play.

　　The new drama started on June 20th. After finishing six episodes, Xiaowan couldn’t help but sigh: This brother is so good at choosing scripts!

　　It doesn’t matter though it’s mental illness.

　　The play is produced by Netflix and TvN, and directed by Shin-woo Park who has worked with Cho Jung Seok (Jealousy Avatar) and Park Bo Gum (Boyfriend).

　　But unlike such sweet romantic dramas as Jealousy Avatar and Boyfriend, It doesn’t matter though it’s mental illness.Dark fairy tale love drama.

　　The leading actor, Wen Gangtai (Kim Soo Hyun), is a psychiatric nurse practitioner who has been dealing with various mental patients for ten years.

　　And this is not his biggest burden: Wen Gang’s parents died when he was too young, and he lived alone with his autistic brother.Taking care of his brother is his "reason to live".

　　Gentle and restrained, coupled with rough life experience, the "angel-like" Wengangtai always gains the pity and care of the people around him, and his life can be regarded as bitter but warm.

　　The heroine, Gao Wenying (Seo Yea Ji), is completely the opposite of Mrs. Wen Gang: she is a popular fairy tale writer, rich and popular, and everywhere she goes, she is full of stars.

　　But because of suffering fromAntisocial personality disorderCoupled with the shadow left by his father’s violence and his mother’s suicide when he was a child, Gao Wenying developed a defiant, arrogant and reckless style.A "witch" who pursues extreme egoism to the end.

　　Angels and witches meet unexpectedly, so it’s meant to be, right?

　　No, it doesn’t matter if it’s mental illness.Two disabled people heal each other.The story.

　　Pay attention to personality defect groupsThe setting of+the highly anticipated Cass, this drama was not unexpectedly one of the ratings in the same period on the opening day.

　　On the day of the premiere, the female host’s exquisite makeup and high-cold gas field were eye-catching, and the male host also brushed a wave of heat through the abdominal muscles.

　　However, with the deepening of the plot, the characters of Wen Gang Tai and Gao Wenying and the long story formed by this character have become a greater motivation for the audience to follow the drama.

　　Gao Wenying’s "abnormality" can be seen at a glance.Anti-social personality disorder makes her unable to communicate with people normally, arrogant and rude, and her language is vulgar.

　　At the beginning of the series, she directly explained her experience with a Gothic animation: she was imprisoned as a monster since she was a child, with no friends and no freedom.

　　And her fairy tales are alsoDark fairy tale style with cruel words and bloody illustrationsAlthough it is very popular, it is often on the verge of "no sale".

　　After getting to know Mrs. Wen Gang, a nurse, Mrs. Wen Gang will often comfort her emotions and help her calm down in a professional way when she is rude and violent.

　　Because of the relationship between the patient and nurse practitioner, the audience will initially think that the "mental illness" in the title refers to the heroine Gao Wenying.

　　But as a "patient", Gao Wenying has her own way of relieving:Every work of hers tells her own story.

　　Speaking of the dark past and accepting it, Gao Wenying has taken the first step of "healing".

　　In addition to the autistic brother who is receiving treatment and the anti-social personality woman who is self-resolving, Kim Soo Hyun playsWengangtai is the "patient" who hides the deepest.

　　Because my brother is autistic, Mrs. Wen Gang was asked to take care of and protect her brother from an early age.

　　Mother will even look Wen Gangtai directly in the eyes and tell him:I wanted someone to take care of my brother, so I gave birth to you.

　　Wen Gang, who was born because he was useful, was taught to live for his brother since he was a child, and only his brother’s mother let him.Accustomed to suppressing one’s emotions and desires..

　　For more than ten years, I have been circling around my brother, which has made him a typical paying and even flattering personality.

　　After his mother died unexpectedly, Mrs. Wen Gangtai was left with her brother, who could not perceive emotions. He tried to teach him to judge others’ emotions through expressions: what is happiness, what is anger, what is disappointment …

　　Because my brother learned to read and read, over time, Mrs. Wengang would habitually smile as long as she faced her brother. He said, "It’s not hard to smile at people anyway.”。

　　Having lived with my brother for a long time, and having a professional nurse practitioner qualification certificate, such Wen Gang seems to be very good at dealing with people with mental/mental state deficiency.

　　But in fact, from childhood, he failed to learn to talk to himself and how to express himself correctly.

　　Wen Gangtai is also a "patient". He doesn’t know how to love himself.

　　As his friend Jae-soo said: You laugh like a clown.

　　One sentence tells the real life and psychological state of Wengang.

　　On the surface, one of them is an angel and the other is a witch.

　　In the previous episodes, the painting styles of Wen Gang Tai and Gao Wenying in the play are also two extremes:

　　The man lives in poverty and his brother is ill, but the company of his brother and friends fills his side with a dull and warm atmosphere;

　　The scene in which the heroine appeared alone turned into a horror suspense film in seconds, with arrogance during the day and nightmares at night, which was completely miserable.

　　But just like BGM’s lyrics, "You breathe in my body and pour out your thoughts; I lost everything and breathed in your shadow. "

　　The spiritual world of Wen Gang Tai and Gao Wenying is actually two sides of the same coin set in "Although it is mental illness, it doesn’t matter".

　　They represent the two extremes of human inner feelings, and they are all eager for the other side of themselves, so they will attract each other and get closer and closer.

　　So this drama is actually aboutAngels and witches attract each other, heal each other, and finally become human beings.The process.

　　This process is actually quite cruel.It is extremely difficult to admit that you are missing and need to be cured.That’s why society is afraid to avoid "mental hospitals" and "mental patients".

　　Therefore, the whole drama "It doesn’t matter although it’s mental illness" is trying toCreate a "divorced from reality" atmosphere.

　　The world in the eyes of autistic brothers is a world that will interact with themselves like cartoons.The model in the window will wave, the clouds on the mural will glow, and everything in the world will change rapidly with his mood;

　　The lights in the mental hospital are always flickering, and the patients’ various auditory hallucinations are shaped into a horror film atmosphere;

　　Gao Wenying’s castle is like a fairy tale with dark style. The witch and princess live in the world at the end of the forest …

　　This aspect is presenting what we often say.Psychopaths’ own world",give the audience a direct impact.

　　On the other hand, these seemingly incompatible environments are actually revealing the final direction of the play:

　　All this is true. There are always people who live like this.

　　As for how to peel off the layers of fog and disguise to see the truth, "Although it’s mental illness, it doesn’t matter" also gives the answer:

　　There are a lot of close-ups of faces and even partial close-ups of eyes in this play.

　　Do you still remember Mrs. Wen Gangtai’s training for autistic brothers? Expression can judge people’s mood.

　　Even if the expression can be disguised, the true inner emotions will be revealed through the eyes.

　　Note: Some pictures in this article are from Douban and the Internet. If there is any infringement, please contact us actively.

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　　[A Dai’s previous articles]

　　Click to read

　　At present, you need to know Chinese Doctors.

　　Where will the domestic drama go after the release of Hidden Corner?

　　It’s not stepping on it, you have to thank it for crossing the film

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On the morning of February 3rd, under the guidance of Sichuan Provincial Department of Commerce and sponsored by Meishan Municipal Bureau of Commerce and Dongpo District Government of Meishan City, "Weimei Sichuan Xiangpiao Dongpo" 2023 Meishan Food Activity and Meizhou Famous Chef Award Ceremony were held in Impression Water Street of Dongpo, Meishan, which also marked the official launch of 2023 Meishan Food Activity.

The event lasted from February 3rd to February 5th (Lantern Festival on the 15th day of the first month). During the event, hundreds of food merchants were attracted to participate. The products included Tianfu famous dishes, Dongpo famous dishes, non-legacy foods, special snacks, innovative products, rich American foods and high quality and low price.

In the past, the hebang cuisine in Sichuan cuisine refers to the food taste along the Minjiang River. How to connect the cities along the Minjiang River into a modern food corridor? On the same day, the food industry associations in Chengdu, Meishan, Deyang, Ziyang and Leshan signed a strategic cooperation agreement to jointly build a "Minjiang Food Corridor in Metropolitan Area", which will rely on the opportunity of the urbanization development of Chengde Meizi to strengthen cooperation and exchange and innovative research and development of dishes, jointly inherit Sichuan cuisine culture and develop Tianfu cuisine. The event also publicized the local standards of Dongpo cuisine in Sichuan Province (Meishan City).

In recent years, Meishan City has adhered to the "Meishan Excellent Talents Project" as the overall plan, gradually implemented the Meizhou local talents cultivation plan, carried out the cultivation and selection of Meizhou famous craftsmen and Meizhou famous chefs, and awarded the second batch of Meizhou famous chefs. (Bai Yang reporter Zhang Meng)

The performance of the mobile phone business is sluggish, and HTC has put its treasure on VR.At present, the HTC Vive virtual reality helmet of the Bank of China has been officially launched, but the price of 6888 yuan has also discouraged many people.

To this end, HTC has adopted a more people-friendly approach in product promotion. At present, HTC has reached a strategic cooperative relationship with Shunwang Technology, the largest Internet cafe platform service provider in China, to jointly develop virtual reality business and form a competitive Vive ecosystem in public Internet places.

To put it simply, HTC will provide HTC Vive in the pilot Internet cafe for players to experience for free.At present, the detailed addresses of the first batch of Vive experience Internet cafes have been announced. Students who want to experience immersive VR, see if you have your home.：

1. Fei Fei Music Internet Cafe (Leling Road, Qingdao)

Address: No.93 Laoling Road, Qingdao, Shandong Province

2. Yibo E-sports Hall (Tianjin Beichen Store)

Address: Chenchang Road, Beichen District, Tianjin

3. Happy Garden Internet Cafe (Waitu Store)

Address: Units 301 -309, No.817 Hubin South Road, Siming District, Xiamen, Fujian

4. Sunshine Xinmiao (Taiyuan North Street Store)

Address: Floor 1, No.246 North Street, Xinghualing District, Taiyuan City, Shanxi Province

5. White Night Internet Cafe (Tsinghua East Road Store)

Address: Floor 3, Block B, No.25 Tsinghua East Road, Haidian District, Beijing

6. Xinsu Internet Cafe (wuxi new district Columbus Store)

Address: No.120, Columbus Commercial Plaza, Changjiang North Road, Wuxi New District, Jiangsu Province

7. Jiela Internet Cafe (Hangzhou West Lake Cultural Square Store)

Address: 301, Zone C, Xihu Cultural Square, Hangzhou, Zhejiang Province

8. BenQ E-sports Hall (Shijiazhuang wanda plaza Store)

Address: No.132-65, B2 Business, wanda plaza, Yuhua District, Shijiazhuang, Hebei.

9. League of Legends Internet Cafe (Expo Experience Store)

Address: Expo Center, Dongfeng Road and Wenbo East Road, Zhengzhou City, Henan Province

10. Wangyu Internet Cafe (Shenzhen Coastal City Store)

Address: 307C, 3rd floor, Tianli Central Business Plaza, Haide 3rd Road, Nanshan District, Shenzhen, Guangdong.

11. Wangyu Internet Cafe (Shanghai Yishan Road Store)

Address: No.488 Yishan Road, Xujiahui District, Shanghai

12. Clockwork Internet Cafe (Changsha Dongfeng Road Branch)

Address: 3F, podium building, No.9 Dongfeng Road Park, Kaifu District, Changsha, Hunan Province

13. D.S Room esports hall

Address: 8th Floor, Jinshatian Street, Longhu Hangzhou, No.560 Jinsha Avenue, Jianggan District, Hangzhou, Zhejiang.

14. Martian Internet Cafe

Address: No.123 Yingbin Avenue, Chengdu, Sichuan.

15. Springfield Huahua Internet Cafe

Address: Floor 1, Floor 2, No.88 Changjiang Second Road, Yuzhong District, Chongqing

16. Wheat Field E-sports Hall

Address: No.13-14, No.1 Kehua Street, Chengdu, Sichuan.

17. Milan Internet Cafe

Address: Floor 2, Building B, City Mall Pedestrian Street, Qilin District, Qujing City, Yunnan Province

18. Ivory Tower Internet Cafe (Diamond Shop)

Address: Shaoshan Road Building Materials Market (Garden 2 Village), Tianyuan District, Zhuzhou City, Hunan Province

19. ronin TES e-sports Internet cafe

Address: No.2, Floor 2, Building A, Qianda Garden, Putuo Road, Yunyan District, Guiyang, Guizhou

20. Munster Internet Cafe

Address: No.97 Dongting Street, Jiang ‘an District, Wuhan, Hubei.

　　CCTV News:According to the website of the Ministry of Education, a few days ago, the Ministry of Education and other five departments issued the Notice on Further Strengthening and Standardizing the Management of Education Fees (hereinafter referred to as the Notice), requiring all localities to fully implement the main responsibility of education fee management in accordance with the prescribed management authority, correctly handle the relationship between the government, society and educated people, correctly handle the relationship between education fees and financial allocations, student aid, correctly handle the relationship between decentralization and decentralization, optimize services, and further improve the education fee policy system.

　　Opinions on further strengthening and standardizing the management of education fees

　　The CPC Central Committee and the State Council have always attached great importance to the management of education fees. Since the establishment of the national inter-ministerial joint conference system to control education fees, with the joint efforts of relevant departments and local governments at all levels, the level of education fees has remained basically stable, and the phenomenon of education fees has been effectively curbed. However, with the development of economy and society, there are still some problems in the system and mechanism, policy implementation, supervision and management, and there is still a certain gap with the needs of education reform and development and the expectations of the people. In order to implement the spirit of the document "China Education Modernization 2035" and "Opinions of the General Office of the State Council on Further Adjusting and Optimizing the Structure to Improve the Efficiency in the Use of Education Funds", and further strengthen and standardize the management of education fees, we hereby put forward the following opinions.

　　I. General requirements

　　(A) the guiding ideology

　　Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China and the Second, Third and Fourth Plenary Sessions of the 19th National Congress, thoroughly implement the spirit of the National Education Conference, always give priority to education, actively adapt to the new requirements of reform in the fields of education, finance and taxation, and price, and consolidate and improve the system of raising education funds through multiple channels with government input as the main factor. Gradually improve all kinds of education investment mechanisms at all levels and the cost-sharing mechanism for non-compulsory education, establish and improve the policy system, system and supervision system of education fees, enhance the ability of education fees management, continuously consolidate the achievements of education fees management, and promote the fair and quality development of education.

　　(2) Basic principles

　　— — Adhere to public welfare attributes and classified management. Adhere to the public welfare of education and give full play to the leading role of the government in education. Distinguish the different stages of compulsory education and non-compulsory education, distinguish the different attributes of non-profit and profit-making private education, correctly handle the relationship between government, society and educated people, and share the cost of education and training reasonably.

　　— — Adhere to grading examination and approval and territorial management. The items and standards of administrative fees in the field of education are subject to examination and approval at the central and provincial levels, and the fees of schools affiliated to the central department are subject to territorial management. All provinces, autonomous regions and municipalities directly under the Central Government (hereinafter referred to as provinces) shall, in accordance with the prescribed management authority, scientifically formulate charging policies, strengthen the management of charging items, reasonably determine charging standards, and fully implement the main responsibility of education charging management.

　　— — Adhere to problem orientation, reform and innovation. Constantly improve the management system of education fees, improve the policy of education fees, strengthen the management of fees in key areas and key units, focus on solving the problems of fees system and mechanism that are incompatible with the reform and development of education, and focus on solving the problems of fees that are strongly reflected by the masses. Administer education in an all-round way according to law, adhere to administration and financial management according to law, strengthen supervision after the event, combine daily supervision with special supervision, and innovate the way of charging supervision.

　　Second, improve the education charging policy

　　(3) Adhere to the nine-year compulsory education system. Compulsory education is fully included in the scope of financial security, and public compulsory education schools do not charge tuition and miscellaneous fees. All localities should strictly implement the compulsory education law, consolidate and improve the funding guarantee mechanism for compulsory education in urban and rural areas, adhere to the nine-year compulsory education system, and prohibit arbitrarily expanding the implementation scope of the free education policy. The standard of exempting students from tuition and miscellaneous fees in private compulsory education schools is implemented according to the benchmark quota of public funds per student; For the part with insufficient per capita education and training cost, we should strictly implement the non-profit statutory requirements and reasonably determine the charging standard. It is strictly forbidden to collect donations linked to enrollment. In accordance with the relevant provisions of the state, schools or other social organizations that recruit students in the compulsory education stage to carry out professional training in literature, art and sports should not include tuition and fees that students are exempted from after completing the nine-year compulsory education course.

　　(four) adhere to the implementation of non compulsory education training cost sharing mechanism. Non-compulsory education implements the input mechanism of government investment, reasonable sharing by the educated and financing from other channels. According to the cost of running a school, the level of economic development and the financial situation, all provinces should implement and dynamically adjust the per capita financial allocation standard or the per capita public funding standard for public kindergartens, ordinary high schools, secondary vocational schools, higher vocational colleges and ordinary undergraduate colleges. Schools (including kindergartens, the same below) charge tuition fees (conservation education fees) to the educated according to a certain proportion of the annual average cost of education and training, and charge accommodation fees to boarding students in consideration of actual costs (excluding financial allocations). Students with financial difficulties in families enjoy the policy of reduction and exemption in accordance with relevant state regulations. All provinces should reasonably determine the proportion of tuition fees (conservation education fees) of public kindergartens, ordinary high schools and secondary vocational schools to the annual average education and training costs in light of local conditions. At present, the proportion of tuition fees in public institutions of higher learning to the annual average cost of education and training should not exceed 25%, and all localities should reasonably determine it according to the level of economic and social development, training costs and people’s affordability.

　　Kindergartens run by the army that recruit children of local personnel and enjoy subsidies from the local people’s government shall be charged in accordance with the relevant provisions of public kindergartens; Those who do not enjoy subsidies shall be specifically formulated by the army in accordance with relevant state policies, and the charging standards shall be reasonably determined. The charging policies for Chinese-foreign cooperative education and part-time postgraduate education shall be formulated by the provinces.

　　(5) Adhere to the classified management of private education fees. According to the relevant provisions of the Law on the Promotion of Private Education, the specific measures for charging non-profit private schools shall be formulated by the provincial people’s government; The charging standards of for-profit private schools shall be regulated by the market and decided by the schools themselves. The charging standard of inclusive private kindergartens is determined reasonably according to the administrative measures for the identification of inclusive private kindergartens promulgated by provincial people’s governments, taking into account the charging levels of public kindergartens and inclusive private kindergartens as a whole, and taking into account factors such as the level of economic development, the affordability of the masses, the cost of running parks and the level of financial subsidies. All localities should speed up the formulation and implementation of financial subsidy standards for inclusive private kindergartens, implement public subsidies for private schools in the compulsory education stage, strengthen the regulation of charging standards, and resolutely prevent excessive fees. Private schools established before November 7, 2016 shall be managed as non-profit private schools before completing the relevant procedures for classified registration.

　　(six) improve the school service charges and fees and other policies. In addition to completing the normal tasks of conservation, education and teaching, the school provides students with relevant convenient services needed for study and life, and organizes activities such as study tours, after-school services and social practice. For the part borne by students or their parents, service fees can be charged according to the principles of voluntariness and non-profit. If the relevant services are provided by institutions or individuals outside the school, the school may collect and pay the relevant fees. The specific policies on school service charges and agency charges shall be formulated by the provinces. Projects that have been explicitly prohibited by the state or explicitly stipulated by the financial guarantee shall not be included in service charges and fees on behalf of the school. Schools shall not set up service charges and fees on behalf of the school without authorization, and shall not obtain the difference in the fees collected. They shall not force or imply students and parents to buy designated teaching AIDS or materials, and shall not charge related fees by starting classes in advance or in disguised form. In-school student dormitories and off-campus student apartments organized by social forces are not allowed to provide relevant life services or bundle service charges with accommodation fees. The school’s self-operated canteen shall collect meals from students who voluntarily dine, and shall adhere to the principle of public welfare and shall not be for profit.

　　(7) Improve the charging policy for overseas Chinese students from Hong Kong, Macao and Taiwan studying in the mainland (the mainland of the motherland). For students from Hong Kong, Macao and Taiwan who study in the mainland (the mainland of China) and overseas Chinese students who study in primary and secondary schools and kindergartens, the same charging policy as that for mainland students (the mainland of China) shall be implemented in accordance with relevant regulations; Admission to the mainland (the mainland) ordinary colleges and universities and research institutes, in accordance with the relevant provisions of the implementation of the same fees as the mainland (the mainland) students.

　　(eight) improve the international student fee policy. For international students studying in public primary and secondary schools and kindergartens, the charging policies shall be formulated by the provinces. The school charging policy for children of foreigners shall be formulated by the school independently. The charging standard for self-funded international students in China accepted by colleges and universities is reasonably determined by the school according to the local economic and social development level and training cost, so as to avoid vicious competition. According to the agreement between the Chinese government and the sending country, the charging policy for students who come to China for education shall be implemented in accordance with relevant regulations.

　　Third, improve the management system of education fees

　　(nine) to establish and improve the dynamic adjustment mechanism of education fees. All localities should, in accordance with the prescribed management authority and the principle of territorial management, comprehensively consider factors such as the level of economic and social development, the cost of education and training, and the affordability of the masses, reasonably determine the charging standards for tuition fees (conservation and education fees) and accommodation fees of public schools, and establish a dynamic adjustment mechanism for charging standards that is compatible with funding and funding levels. If there is any change in the school charging policy, it should be publicized to the public before the release of the enrollment brochure. Encourage all localities to adapt to the teaching organization mode under the flexible academic system and explore the implementation of credit system charge management in colleges and universities. In schools that have been approved to implement credit system fees, the total tuition fees paid by students who normally complete their studies according to the credit system training program shall not be higher than the total tuition fees for the implementation of the academic year system in principle, and other professional courses are added or re-courses are re-taken. Schools can charge fees according to the credit charging standards stipulated in the courses. Tuition and accommodation fees shall be charged according to the academic year or semester, and shall not be collected in advance across academic years (semesters). If students drop out of school, drop out of school, finish their studies early or transfer with approval, the school should reasonably determine the amount of refund according to the actual study time. All localities should fully implement the state’s various financial aid policies, help students with financial difficulties to solve practical problems, and must not affect their normal study and life because of the adjustment of tuition standards.

　　(ten) to strengthen the education and training cost investigation. Timely revise and improve the Measures for the Supervision and Examination of Education and Training Costs in Colleges and Universities (Trial), and organize the supervision and examination of the annual average education and training costs in colleges and universities. In accordance with the pricing authority, according to the Price Law, the Measures for the Supervision and Examination of Price Costs Formulated by the Government, etc., combined with local conditions, all provinces actively carry out the investigation of education and training costs in kindergartens, ordinary high schools and secondary vocational schools, and standardize the investigation behavior of education and training costs. Schools at all levels and of all types should strengthen cost accounting, and record and account the education and training costs completely and accurately.

　　(eleven) standardize the hearing system of education fee decision. All localities should formulate or adjust tuition fees and other charging standards of various schools at all levels organized by the government in strict accordance with the authority and procedures prescribed by the state, include them in the catalogue of pricing hearings and conduct hearings, fully solicit opinions from relevant sectors of society, and ensure the democratic, scientific and transparent decision-making on education fees. If the standard of education fees is lowered, or the adjustment of the standard of education fees involves a small area, the hearing may adopt a summary procedure. To formulate other educational charging standards, and if necessary, a hearing can also be held.

　　(twelve) strictly implement the publicity system of education fees. All localities should strictly implement the publicity system of education fees, and no fees shall be charged without publicity. All kinds of schools at all levels should establish and improve the standardized dynamic management system of charge publicity and take the initiative to accept social supervision. The charging items and standards should be publicized to students in a prominent position in the school, and indicated in the enrollment brochure and the admission notice. In the compulsory education stage, the charging standard of private schools should be publicized together with the subsidy of public funds per student obtained by schools. Students have the right to refuse to pay fees that should be publicized but not publicized according to the regulations, or fees that are inconsistent with the prescribed policies. When the charging policy changes, the school should update the publicity content in time to ensure that the publicity content is legal and effective. All localities should strictly implement the list of administrative fees such as education fees, and shall not increase the fees and expand the scope of fees without authorization.

　　(thirteen) to strengthen the management of education fees. Tuition and accommodation fees of public ordinary high schools and secondary vocational schools, tuition fees, accommodation fees, entrusted training fees of public institutions of higher learning, night and short-term training fees of Handu Radio and TV University, etc., as business income, are included in the financial special account management according to the requirements of "two lines of revenue and expenditure". Public kindergarten fee income management according to the existing regulations. Service fee income shall be charged by the school according to the regulations; On behalf of the school fee income all transferred to provide services units, shall not be included in the school income. Schools should incorporate all the income and expenditure of education fees into departmental budget management and increase the overall planning of funds; The expenses related to the arrangement of education fees shall be included in the standardized management of the project library according to the regulations. Combined with other income such as education fees, we will make overall arrangements for the budget of financial allocation to give better play to the efficiency of the use of financial funds. All localities shall not use the school fee income to balance the budget, and shall not occupy, intercept, transfer or misappropriate the school fee funds in any form. Private school fee income should be paid into the school bank account filed by the education administrative department for unified management, which is mainly used for education and teaching activities, improving school conditions and ensuring the treatment of faculty and staff, and drawing development funds according to relevant laws and regulations. When collecting administrative fees, schools should use the financial bills printed (supervised) by the financial department in accordance with the financial affiliation, use the corresponding tax invoices when collecting service fees, and use the fund settlement bills when collecting fees.

　　Fourth, strengthen the governance of education fees

　　(fourteen) the implementation of education fees supervision responsibility. Education fees adhere to the principle of "who approves and who is responsible". The member units of the joint conference on the control of arbitrary charges in education shall, according to their respective responsibilities, incorporate education charges into the catalogue management, adjust them dynamically in a timely manner and announce them to the public in a timely manner, and supervise the implementation of relevant charging items and charging standards according to law; Strengthen the cost investigation of education fees, and establish and improve the dynamic adjustment mechanism of fees; Strengthen the supervision and inspection of fees in the field of education, and investigate and deal with illegal fees according to law; Strengthen the price management of teaching materials and supplementary materials; Guide schools at all levels to implement the education charging policy and standardize the charging behavior. All kinds of schools at all levels should strictly implement the prescribed charging scope, charging items, charging standards and charging methods, and establish and improve the school charging management system.

　　(fifteen) improve the management mechanism of education fees. All localities should attach great importance to the management of education fees, establish and improve the leadership system and working mechanism, and persist in systematically promoting the management of education fees. The member units of the joint meeting of the local governments to control unreasonable charges in education should make overall coordination, improve the mechanism of regular consultation and information release, form a work pattern of charge management with clear responsibilities, collaborative linkage and mutual promotion, and strengthen the governance of education charges in key areas. It is necessary to bring the management of education fees into the scope of education supervision. Explore the establishment of a special audit system for school fees, focus on strengthening the audit of non-profit private schools, and prohibit the organizers of non-profit private schools and non-profit Chinese-foreign cooperatively-run schools from obtaining income from school-running income such as tuition fees, distributing school-running balance (surplus property) or transferring school-running income through related transactions and related parties in various ways.

　　(sixteen) to increase the investigation and punishment of illegal charges. All localities should strengthen the daily supervision and regular inspection of education fees, establish and improve the risk early warning of education fees, acceptance of letters and visits, supervision and supervision, public notification and interview mechanisms, and seriously deal with the problems of illegal fees found. Establish and improve the accountability mechanism, the main responsibility of charge management is not implemented, measures are not in place, damage the vital interests of the masses, resulting in adverse social impact of the units and related responsible persons should be seriously accountable. If the illegal charges of private schools have a bad influence, the enrollment plan and financial support funds will be deducted according to the law until the school license is revoked or revoked.

　　(seventeen) to strengthen the basic capacity building of education fee management. Implement the "National Education System Financial Management Cadre Training Implementation Plan", organize and carry out education fee management training, and improve the ability and level of education fee management. All localities should make full use of modern information technology, explore the establishment of an annual statistical reporting system for education fees, strengthen the management of education fees, further strengthen service awareness, and improve service capacity and level.

　　The management of educational fees in scientific research institutes and party schools at all levels shall be implemented with reference to this opinion, and the policies for the management of fees in institutions affiliated to education departments at all levels shall be formulated separately.

CCTV News:Report to the 20th CPC National Congress of the Communist Party of China proposed to comprehensively promote rural revitalization, develop rural characteristic industries, and broaden the channels for farmers to increase their income and become rich. All localities have adapted to local conditions, adjusted their planting structure, and developed a variety of industries in an integrated way.

At present, it is the harvest season of Camellia oleifera. In the Camellia oleifera base in Poyang County, Jiangxi Province, heavy Camellia oleifera seeds are covered with branches, and farmers are busy picking, bagging, weighing and carrying fruits. Camellia oleifera is a unique woody oil tree species in China. Jiangxi province has 15 million mu of camellia oleifera forest, with an annual output of 170,000 tons of camellia oil, ranking second in planting area, output and output value.

Fu Haibo, Party Secretary of Cheshang Forest Farm in Yifeng County, Jiangxi Province:When I built this industry in 2019, my ideal at that time was to take it (Camellia oleifera planting) as an industry to get rid of poverty and as a model that can be promoted and replicated. So at present, it has basically achieved the expected purpose.

Local enterprises and farmers are encouraged to develop the production and management of Camellia oleifera, and various integrated development models such as "Camellia oleifera+tourism", "Camellia oleifera+catering" and "Camellia oleifera+culture" are vigorously promoted. Camellia oleifera industry has become a new engine to help farmers increase their income and revitalize rural areas in Jiangxi.

These days, in Xide County, Liangshan Prefecture, Sichuan Province, vineyards in the valley area have also begun to enter the picking period. The villagers are busy picking and packing late-maturing "autumn black" grapes.

Chen Dejun, Party branch secretary of Minshan Town Democratic Village, Xide County, Liangshan Prefecture, Sichuan Province:In the past, traditional farming (potatoes, etc.) earned about 500 yuan a year, but now we can earn about 30 thousand yuan a year (an acre) through the (grape) industry, which has been turned over many times.

Xide County, Liangshan Prefecture, Sichuan Province was once one of the concentrated contiguous deep poverty-stricken areas in China. In the past, the income from planting potato, corn, rape and other grain and oil crops was not high. In recent years, with the support of national policies, local crops have been adjusted, such as grapes and vegetables, and olive and Chinese herbal medicines have been planted in the valley areas. In 2021, the proportion of cash crop planting area will rise to 40%, and the agricultural output value will increase significantly.

Lu Yang, deputy magistrate of Xide County, Liangshan Prefecture, Sichuan Province:The fruit planting area in Xide County has reached 11,200 mu, the economic income has reached more than 40 million yuan, the vegetable planting area has reached 13,100 mu, and the total income has reached 132 million yuan. It plays a very important role in increasing farmers’ income, increasing agricultural efficiency and optimizing agricultural structure, especially laying a solid foundation for rural revitalization.

　　Investment continues to make efforts in making up shortcomings, transformation and upgrading, consumption patterns continue to innovate and develop, the employment situation continues to improve, and the income gap between urban and rural residents continues to narrow … … In the first quarter of this year, with the steady economic and social development, people’s living standards have been continuously improved, and the people’s sense of acquisition, happiness and satisfaction have been continuously enhanced. In the future, with the continuous implementation of various policies to benefit the people and the people, our life will be even better.

　　The investment growth rate rose steadily and the structure continued to be optimized and upgraded.

　　Peng Yongtao, Director of Investment Department of National Bureau of Statistics

　　With the implementation of a series of "stable investment" policies, the growth rate of fixed asset investment in China has steadily rebounded. In the first quarter, the total investment in fixed assets (excluding farmers) was 1,018.71 billion yuan, a year-on-year increase of 6.3%. At the same time, investment in short-boarding, transformation and upgrading has continued to exert strength, and the investment structure has been continuously optimized. The key role of investment in optimizing the supply structure continues to be highlighted.

　　I. Infrastructure investment has stabilized and rebounded.

　　Since October 2018, the growth rate of national infrastructure investment has continued to pick up, with a year-on-year increase of 4.4% in the first quarter of this year, an increase of 0.6 percentage points over last year.

　　The growth rate of investment in areas related to people’s livelihood has accelerated. In the first quarter, investment in the social sector increased by 14.3% year-on-year, with the growth rate increasing by 4.1 percentage points and 2.4 percentage points respectively from January to February and last year.

　　Second, the investment structure of manufacturing industry continued to be optimized.

　　In the first quarter, manufacturing investment increased by 4.6% year-on-year. Among them, the growth rate of investment in high-tech manufacturing industry has accelerated. In the first quarter, the investment in high-tech manufacturing industry increased by 11.4%, the growth rate was 5.2 percentage points higher than that in January and February, and it was 6.8 percentage points higher than that in all manufacturing industries.

　　The growth trend of transformation and upgrading investment in manufacturing industry is good, which is an important factor to stimulate the growth of manufacturing investment. In the first quarter, the investment in technological transformation of manufacturing industry increased by 16.9%, and the growth rate was 2 percentage points higher than that of last year.

　　Third, the real estate development investment is generally stable.

　　Under the policy of "stabilizing land prices, housing prices and expectations", the real estate market has undergone positive changes, and the main indicators are mostly stable and positive. In the first quarter, investment in real estate development increased by 11.8% year-on-year; The newly started area of real estate increased by 11.9%; The sales area of commercial housing decreased by 0.9%, narrowing the decline by 2.7 percentage points.

　　Fourth, private investment grew steadily.

　　In the first quarter, private investment increased by 6.4% year on year. Among them, investment in the social field increased by 26.6%, and the growth rate was 9.2 percentage points higher than that from January to February; Investment in real estate development increased by 13% and continued to maintain rapid growth.

　　Five, foreign investment and Hong Kong, Macao and Taiwan businessmen have accelerated.

　　In the first quarter, the investment of foreign enterprises increased by 8.7% year-on-year, and the growth rate was 5.3 percentage points higher than that from January to February. Investment by Hong Kong, Macao and Taiwan businessmen increased by 2.8%, 2.8 percentage points higher than that from January to February.

　　6. The growth rate of investment in the eastern, central and western regions has increased.

　　In the first quarter, investment in the eastern region increased by 4.3% year-on-year; Investment in the central region increased by 9.6%; Investment in the western region increased by 7.8%; Investment in Northeast China increased by 2.9%.

　　The consumption potential is released, and the new and old kinetic energy is accelerated.

　　Lin Tao, Director of the Department of Foreign Trade and Economic Cooperation of the National Bureau of Statistics

　　In the first quarter, China’s consumer goods market was generally stable, the consumption structure continued to be optimized and upgraded, the consumption mode continued to innovate and develop, the conversion of old and new kinetic energy in the consumption field was steadily advanced, and the consumption potential of residents was further released. Consumption remained the first driving force for economic growth.

　　First, consumption continues to play a fundamental role

　　The consumer goods market as a whole maintained steady growth. In terms of nominal growth rate, the total retail sales of consumer goods in the first quarter increased by 8.3% year-on-year. At the same time, domestic consumption continues to play the role of the main engine of economic growth, and the contribution rate of final consumption expenditure to economic growth in the first quarter is 65.1%.

　　Second, the urban and rural consumption structure is optimized, and the rural market is growing rapidly.

　　Driven by the steady growth of residents’ income and the improvement of market expectations, the retail sales of urban consumer goods in the first quarter increased by 8.2% year-on-year, 0.1 percentage point faster than that in the fourth quarter of last year. At the same time, the rural consumption environment continued to improve. In the first quarter, the retail sales of rural consumer goods increased by 9.2% year-on-year, and the growth rate was 1.0 percentage points higher than that of the urban market.

　　Third, the continuous adjustment of commodity structure

　　The sales growth rate of some consumption upgrading products accelerated, and the communication equipment products related to consumption upgrading increased by 10% year-on-year in the first quarter; Cosmetics increased by 10.9%. At the same time, the demand for service consumption is strong. In the first quarter, the national catering revenue increased by 9.6%, which was 1.4 percentage points higher than the retail sales.

　　Fourth, the consumption pattern is constantly innovating.

　　Emerging formats grew rapidly. In the first quarter, the online retail sales of physical goods nationwide increased by 21.0%, which was 12.7 percentage points higher than the total retail sales of social consumer goods. The traditional format grew steadily, with the retail sales of supermarkets and convenience stores above designated size increasing by 7.5% and 10.5% respectively in the first quarter.

　　The new and old formats are integrated and developed. According to estimates, in the first quarter, the retail sales of goods realized by units above designated size through the Internet accounted for 11.3% of the retail sales of consumer goods above designated size, up 0.2 percentage points from the fourth quarter of last year.

　　V. Stable supply of consumer goods market

　　The production of consumer goods industry grew steadily, and the actual growth rate of added value of consumer goods industry remained above 6% in the first quarter; Investment in the consumer sector grew well. In the first quarter, investment in culture, sports and entertainment increased by 22.7%, and investment in education increased by 14.7%. Consumer-related industries are running well, with the average index of non-manufacturing business activities of 54.6% in the first quarter.

　　With the steady growth of residents’ income, tax reduction and fee reduction and the gradual effectiveness of policies to promote consumption, residents’ consumption demand will be further released, the trend of consumption transformation and upgrading will continue, and the consumer market is expected to continue to grow steadily on the whole.

　　The overall price operation was stable, and the production field rose slightly.

　　Zhao Maohong, Director of Urban Department of National Bureau of Statistics

　　Since the beginning of this year, in the case of abundant supply, the price in the consumer sector has risen moderately, the price in the production sector has risen slightly, and the national price operation has been generally stable.

　　First, the price increase in the consumer sector is moderate.

　　In the first quarter, the national CPI (Consumer Price Index) rose by 1.8% compared with the same period of last year, and the growth rate dropped by 0.3 percentage points compared with the same period of last year. From the ring comparison, affected by holiday factors, CPI increased by 0.5% and 1.0% in January and February respectively, and decreased by 0.4% in March after the holiday; From a year-on-year perspective, the CPI rose by 1.7%, 1.5% and 2.3% from January to March, respectively, and the fluctuation of the increase was mainly affected by changes in food prices. The monthly core CPI excluding food and energy prices is 1.9%, 1.8% and 1.8% respectively, with a moderate and stable increase.

　　The increase in food prices slightly expanded. In the first quarter, food prices rose by 2.2%, an increase of 0.2 percentage points over the same period of last year, which affected the CPI increase by about 0.45 percentage points.

　　The increase of non-food prices declined. In the first quarter, non-food prices rose by 1.7%, which was 0.5 percentage points lower than the same period of last year, affecting the CPI increase by about 1.39 percentage points.

　　Second, prices in the production sector rose slightly.

　　The increase in PPI dropped significantly. In the first quarter, the national PPI (ex-factory price index of industrial producers) rose by 0.2% year-on-year, down by 3.5 percentage points compared with the same period of last year and down by 2.1 percentage points compared with the fourth quarter of last year. Among them, the price of means of production changed from 4.9% in the same period last year to flat, which was the main reason for the decline in PPI growth.

　　The prices of most industrial sectors are generally stable. In the first quarter, among the 40 major industries surveyed, the ex-factory prices rose in 29, remained flat in 2 and fell in 9. In most industries, the ex-factory price changes slightly, and in 28 industries, the ex-factory price changes between 2.0%.

　　The ex-factory price of the equipment manufacturing industry is generally stable. Among them, the ex-factory price of general equipment manufacturing rose by 0.9%, the ex-factory price of special equipment manufacturing rose by 0.5%, and the ex-factory price of computer, communication and other electronic equipment manufacturing rose by 0.2%; The ex-factory prices of railways, ships, aerospace and other transportation equipment manufacturing industries are flat.

　　The prices of some means of production have risen. In the first quarter, the international crude oil price rebounded, and the low temperature in some areas led to an increase in heating demand, and the price of energy products rose. Affected by the Spring Festival, from January to February, the market demand for steel and non-ferrous metals was weak and the prices fell. In March, with the concentrated construction of post-holiday infrastructure projects, the demand for steel and non-ferrous metals increased, and the prices of related products went up.

　　The employment situation is basically stable, and the market supply and demand are stable and orderly.

　　Meng Canwen, Deputy Director of the Department of Population and Employment Statistics of the National Bureau of Statistics

　　In the first quarter, affected by the downward pressure of the economy and the Spring Festival, the national urban survey unemployment rose first and then fell. With the continuous efforts of the employment priority policy and a series of measures to stabilize and promote employment, the employment situation in China has remained stable as a whole.

　　First, the national urban survey unemployment rose first and then fell.

　　In the first three months of this year, the national urban survey unemployment rate was 5.1%, 5.3% and 5.2%, respectively, up by 0.1, 0.3 and 0.1 percentage points compared with the same period of last year. Although it rose in February, it fell back in March, and the average monthly rate was lower than the expected target of 5.5%. In January and February, the unemployment rate rose due to the combined influence of economic downward pressure and Spring Festival factors. In March, with the decline of seasonal factors, the weather turned warmer after the holiday, enterprises resumed work, the demand for employment increased, and the proportion of temporary unemployed people who closed down seasonally dropped significantly. By age, the unemployment rate of the main working-age population aged 25 to 59 was below 5% in the first quarter, and the employment situation remained stable as a whole.

　　Second, the demand for employment in enterprises is stable

　　The employment demand of enterprises is generally stable. The key survey on the employment of manufacturing enterprises conducted by the National Bureau of Statistics in six eastern provinces in March shows that enterprises have returned to work well after the Spring Festival, with a return rate of over 90%, and the demand of some enterprises has increased compared with the same period last year.

　　According to the monthly labor force survey data, the average weekly working hours of employees in enterprises in March were 46.0 hours, an increase of 1.1 hours over the previous month and 0.3 hours over the same period last year. The average weekly working hours of all types of enterprises have increased compared with February, and the average weekly working hours of employees in private enterprises have increased by 1.4 hours compared with last month.

　　Third, the supply and demand of the human resources market are basically stable.

　　According to the data of Ministry of Human Resources and Social Security, from January to March, 3.24 million people were newly employed in cities and towns, achieving the annual target of 29.5%, 1.17 million unemployed people in cities and towns were re-employed, and 390,000 people with employment difficulties were employed, all of which maintained a high level. In the first quarter, the recruitment ratio of the national human resources market was 1.28, up 0.5 percentage points year-on-year and 0.1 percentage points quarter-on-quarter. The number of recruitment positions was greater than the number of job seekers, and the supply and demand of the human resources market were basically stable.

　　For the first time, the Government Work Report takes the employment priority policy as a macro-control tool, strengthens all aspects to attach importance to employment and support employment orientation, and successively introduces tax relief policies such as reducing the VAT rate and social insurance rate, greatly reducing the business cost of enterprises, fully supporting enterprises to absorb employment, making precise policies for key employment groups, striving to promote employment and entrepreneurship, and ensuring that the employment situation in China remains stable.

　　The income gap is shrinking, and consumer spending is increasing steadily.

　　Wang Youfen, Director of Household Survey Office of National Bureau of Statistics.

　　In the first quarter, the national income continued to grow, keeping pace with the economic growth, showing a trend slightly faster than the economic growth. The income growth of rural residents continues to be faster than that of urban residents, and the income gap between urban and rural residents continues to narrow. Residents’ consumption expenditure grew steadily, while service consumption expenditure grew rapidly.

　　First, residents’ income and economic growth are basically synchronized.

　　In the first quarter, the per capita disposable income of the national residents was 8493 yuan, a nominal increase of 8.7% over the same period of last year. After deducting the price factor, the actual growth rate was 6.8%, which was 0.4 percentage points faster than the GDP growth rate.

　　The income gap between urban and rural residents continues to narrow. In the first quarter, the per capita disposable income of urban residents was 11,633 yuan, an increase of 7.9% (unless otherwise specified), and a real increase of 5.9% after deducting the price factor; The per capita disposable income of rural residents was 4,600 yuan, an increase of 8.8%. After deducting the price factor, the real increase was 6.9%. The actual growth rate of per capita disposable income of rural residents is 1.0 percentage points faster than that of urban residents, and the income gap between urban and rural residents continues to narrow.

　　Wages and transfer income increased steadily, and income from operation and property increased rapidly. In the first quarter, the per capita wage income of the national residents was 4,838 yuan, an increase of 8.7%; The per capita net operating income of the national residents was 1,486 yuan, an increase of 8.3%; The per capita net income of national residents was 721 yuan, an increase of 12.2%, and the growth rate was 1.9 percentage points faster than the same period of last year; The per capita net transfer income of national residents was 1,449 yuan, an increase of 7.3%.

　　Second, the consumption expenditure of residents grew steadily.

　　In the first quarter, the per capita consumption expenditure of the national residents was 5538 yuan, a nominal increase of 7.3% over the same period of last year, and a real increase of 5.4% after deducting the price factor. Among them, the per capita consumption expenditure of urban residents was 7,160 yuan, an increase of 6.1%, and the actual increase was 4.1% after deducting the price factor; The per capita consumption expenditure of rural residents was 3,525 yuan, an increase of 8.7%. After deducting the price factor, the actual increase was 6.8%. The actual growth rate of per capita consumption expenditure of rural residents is 2.7 percentage points faster than that of urban residents.

　　Service consumption expenditure increased rapidly. In the first quarter, the per capita service consumption expenditure of the national residents was 2,329 yuan, an increase of 11.9%, which was faster than the growth rate of per capita consumption expenditure by 4.6 percentage points. Among them, the per capita expenditure on catering services increased by 18.6%; The per capita medical service expenditure increased by 15.7%, mainly due to the further improvement of medical insurance financial subsidy standard, the further expansion of reimbursement drug list, and the convenience of direct settlement of medical treatment in different places. The per capita education expenditure increased by 35.8%, mainly due to the late Spring Festival last year, the delay in the start of school, and the lag of some education expenses, which led to the low number of base periods in the first quarter, thus the education expenditure increased rapidly.

　　On the 19th, a performance conference was held in Hong Kong. In 2023, the company realized an operating income of 372.6 billion yuan (RMB, the same below), up 5% year-on-year, and the profit attributable to shareholders of the company reached 18.7 billion yuan, up 11.8% year-on-year.

　　Chen Zhongyue, Chairman of the Board of Directors, said that the company firmly fulfilled its two main responsibilities of being a network powerhouse and a digital China, focusing on two main businesses: networking communication and computing the network and being intelligent. With the increasingly perfect coverage of 5G network, the company’s investment focus has shifted from the stable networking communication business to the high-growth network computing and intelligence business. In 2023, the capital expenditure decreased year-on-year, and the network investment has already turned to an inflection point.

　　Give consideration to scale increaseValue enhancement, many businesses have developed well.

　　Chen Zhongyue said that in 2023, the strategic system will continue to deepen, and the current operation and long-term development will be actively coordinated, focusing on the two main businesses of networked communication and network computing and intelligence, so as to achieve effective improvement in quality and reasonable growth in quantity.

　　Performance data shows that,In addition to both business and profit growth, the return on net assets reached 5.4%, achieving the best level in recent years; The annual dividend was 0.3366 yuan per share, up 22.8% year-on-year, significantly higher than the basic earnings per share of 11.8%.

　　The revenue of networked communication business reached 244.6 billion yuan, including mobile networking, broadband networking, TV networking, private line networking, communication business and information business, and the revenue scale reached three quarters of the total revenue of the main business. The scale of networked communication users exceeded 1 billion, and the scale of mobile users reached 333 million, including a net increase of 10.6 million in 2023, and the penetration rate of 5G package users reached 78%, up 12% year-on-year.

　　The revenue from the network intelligence business is RMB 75.2 billion, including Unicom Cloud,, the integration of several disciplines, data services, digital intelligence applications and network security, the revenue scale accounts for about a quarter of the total revenue of the main business, and brings more than half of the new service revenue to the company. Unicom Cloud realized revenue of RMB 51 billion, up 41.6% year-on-year.

　　In accelerating the construction of digital information infrastructure, the coverage level of mobile networks has been continuously improved, with more than 1.21 million 5G IF base stations and 680,000 900M base stations. In response to the "double carbon" policy, in 2023, it will save about 39 billion yuan in operating expenses, reduce carbon emissions by about 11.5 million tons, and save about 340 billion yuan in capital expenditure.

　　Focusing on the main business, innovating and developing the industry is still in a good development period.

　　At the press conference, China Unicom made it clear for the first time that networking communication and computing network intelligence are the two main businesses of the company.

　　Chen Zhongyue said that taking these two items as the main business has fully considered the development reality of the company and the development trend of the industry. They are complementary and mutually conditional. Digital business is an important engine for the development of networked business, and networked business is an important foundation for the development of digital business. Both are basic businesses, and both need innovation and development.

　　Facing the wave of digitalization, intelligence and greening, China Unicom expressed its active embrace.To speed up the construction of new quality productive forces, we should start from three aspects: First, we should lay out strategic priorities, formulate an overall development plan, and systematically lay out intelligent computing services, research and development of large models, high-quality data sets, security and applications. The company has also set up an innovation center to gather high-level talents and strive to build artificial intelligence into an important engine for the company’s high-quality development.

　　The second is the key capacity building, which is mainly reflected in computing services and large models. In terms of providing specialized computing infrastructure services, a "1+N+X" computing capacity system has been laid out, including a single ultra-large-scale computing center, n computing hubs for training and reasoning, and x data-based computing and reasoning nodes.

　　The third is the key exploration of application, focusing on the big model of the industry. At present, phased results have been achieved in the internal scenes of online customer service, as well as industry-oriented government affairs, industry, clothing and other fields.

　　Speaking of capital expenditure, Chen Zhongyue said that in the first five years since entering the 5G construction cycle, the annual capital expenditure has continued to grow, but it has declined in 2023, reflecting that the network investment has turned to an inflection point. It is estimated that the capital expenditure in 2024 will be reduced by 12% on the basis of 73.9 billion yuan last year.

　　For the future development, Chen Zhongyue believes that the communication industry is still in a good development period, and China Unicom will help enterprises to step up through a series of strategies to strengthen enterprises, including strengthening enterprises through science and technology, talents, reform, intelligence and brand.

　　Agricultural brand is an important symbol of agricultural and rural modernization, and cultivating and developing agricultural brand is an important starting point for comprehensively promoting rural revitalization and accelerating the construction of an agricultural power. In 2022, the Ministry of Agriculture and Rural Affairs issued the "Excellent Agricultural Brand Cultivation Plan (2022-2025)", which defined the objectives, tasks and measures for strengthening agricultural brands. In 2023, the No.1 Document of the Central Committee proposed to support poverty-stricken areas to build regional public brands. In this issue, invited experts will discuss issues related to brand strengthening agriculture.

　　Actively cultivate agricultural brands

　　What is the current development of agricultural brands in China?

　　Hu Glacier (Director and Researcher, Agricultural Products Trade and Policy Research Office, Institute of Rural Development, China Academy of Social Sciences): Agricultural brand building is an important measure to promote the high-quality development of agriculture. Cultivating and developing agricultural brands is conducive to improving the modernization level of the whole agricultural industry chain, guiding the gathering of high-quality resources, and promoting the optimization and upgrading of industrial structure, which is an important way to increase farmers’ income and enhance agricultural competitiveness.

　　In recent years, the state has issued a series of policies and measures around building agricultural brands. In 2022, the No.1 Document of the Central Committee proposed to carry out the actions of improving agricultural varieties, improving quality, building brands and improving standardized production. In 2023, the No.1 Document of the Central Committee proposed to support poverty-stricken areas to build regional public brands. In April this year, the General Office of the Ministry of Agriculture and Rural Affairs issued the "Implementation Plan for Supporting Poverty-stricken Areas to Build Regional Public Brands (2023-2025)", emphasizing the efforts to build regional public brands in poverty-stricken areas and promoting the effective connection between consolidating and expanding poverty-stricken achievements and rural revitalization.

　　All localities actively cultivate agricultural brands in light of their own reality. For example, Heilongjiang Province, as a major agricultural province, has made great efforts to build a provincial-level high-quality agricultural brand with "excellent black soil", build a "1141" agricultural brand system and build a life-cycle agricultural brand management mechanism. In order to strengthen the construction of agricultural brands and establish and improve the mechanism of cultivation, development and protection of agricultural brands, Hainan Province has promoted the establishment of an agricultural brand catalogue system.

　　Agricultural brands have achieved practical results in promoting the quality and efficiency of agricultural industries. According to estimates, compared with 2012, in 2022, the output of public brand agricultural products in China agricultural brand catalogue area increased by nearly 55%, and the sales increased by nearly 80%, driving the income of local farmers to increase by 65%. From the current development of agricultural brands in China, it has the following characteristics.

　　First, regional public brands, corporate brands and product brands have developed rapidly. According to the data of the Ministry of Agriculture and Rural Affairs, in recent years, agricultural and rural departments at all levels have further promoted brand strengthening agriculture and cultivated a number of influential agricultural brands. By the end of 2021, about 3,000 regional public brands, 5,100 enterprise brands and 6,500 product brands have been cultivated by provincial agricultural and rural departments. According to relevant reports, Wuchang Rice, as a regional public brand, has a brand value of 71.31 billion yuan in 2023.

　　Second, the cultivation of agricultural brand products and brand assistance have achieved results. The "Excellent Agricultural Brand Cultivation Plan (2022-2025)" proposes that by 2025, we will focus on grain and oil, fruits and vegetables, tea, animal husbandry, aquatic products and other categories, build a number of regional public brands of agricultural products with excellent quality, distinctive features, strong driving force, high reputation and consumer loyalty, and cultivate and promote a number of enterprise brands and high-quality features with excellent products, good reputation, obvious industrial driving effect and core competitiveness. In 2022, 75 brands including Wuchang Rice, Enshi Potato, Luochuan Apple, Wenchang Chicken and jinxiang garlic were included in the agricultural brand quality cultivation plan, and 69 brands were included this year. In terms of agricultural brand assistance in poverty-stricken areas, by the end of 2022, the Ministry of Agriculture and Rural Affairs had taken the lead in helping 20 key counties, and the average premium of branded agricultural products in poverty-stricken areas exceeded 20%.

　　Third, the variety, quality and brand of agricultural products are integrated with each other. In the process of agricultural and rural economic development, the rapid growth of corporate brands has brought about market segmentation, which often reflects the quality differences in the early days. In recent years, with the continuous emergence of new crop varieties, the protection of intellectual property rights has gradually increased, and more and more new varieties are deeply bound to brands. For example, in 2022, many new corn varieties such as "Denghai 2035", "Denghai 2052" and "Denghai 2056" independently developed by Denghai Seed Industry passed the examination and approval, and "Denghai" became the brand prefix of crop varieties.

　　Fourth, the ability of brand marketing and promotion has been improved, and the speed of brand renewal has been greatly accelerated. With the help of the Internet, agricultural brands promote consumer reach and sales through digital marketing. With the help of well-known exhibitions and other platforms at home and abroad, the promotion efforts have been intensified, and various channels such as video and live broadcast have been used to enhance the communication power. High-quality agricultural products have been sought after more and more, and new agricultural brands have begun to emerge, including many emerging, innovative and differentiated agricultural brands. For example, Xuwen pineapple, fire crystal persimmon and other high-quality agricultural products quickly became popular. Cultivating agricultural brands needs to consider long-term value, which also requires building a comprehensive brand development strategy.

　　Fifth, the brand participation of consumers continues to increase. In the traditional sense, consumers’ contribution and participation to the brand depends on factors such as culture and habits. However, with the development of mobile Internet, more and more consumers’ feedback has been absorbed into the cultivation and development of agricultural brands. The relationship between agricultural brand cultivation and consumer feedback is getting closer and closer. Some consumers directly send the design drawings of product packaging and brand to manufacturers through short videos, and some consumers participate in brand promotion through media.

　　We should also see that at present, there are still many problems in China’s agricultural brands, such as excessive but not refined, large but not strong, and brand influence needs to be improved, which is also the focus of brand promotion in the future. With the improvement of the level of economic and social development, more and more excellent agricultural brands will come to the fore, constantly meeting the people’s growing needs for a better life.

　　Help improve agricultural quality and increase farmers’ income

　　What is the role of agricultural brands in promoting agricultural quality and efficiency and increasing farmers’ income?

　　Liu Naiyong (researcher, National Agricultural Market Research Center, China Agricultural University): In recent years, China’s agricultural brands have mushroomed, which not only allows consumers to enjoy more high-quality agricultural products, but also plays a significant role in promoting the high-quality development of agricultural industries and increasing farmers’ income.

　　First of all, agricultural brand building has promoted the development of agricultural industry standardization. Agricultural products have natural non-standardized characteristics, and coupled with a series of processes such as cleaning, sorting, packaging, warehousing and logistics, it is difficult for agricultural products to maintain stable quality and consumption experience. Cultivating and developing agricultural brands has enabled many new agricultural operators to embark on the road of standardized production, and through modern industry and digital technology, the whole process of agricultural products from field to table has been standardized. In the process of brand building, agricultural business entities promote the whole agricultural industry to form a more mature division of labor system, optimize the efficiency of industrial factor input allocation, and greatly improve the total factor productivity of agricultural industry. For example, wuchang city, Heilongjiang Province, following the development idea of "building a brand, bringing vitality to an industry and enriching farmers", built a regional public brand of Wuchang rice, comprehensively promoted the standardized production of Wuchang rice, standardized all the processes and procedures such as seed, planting, storage, processing, environment and traceability management, established and improved the whole process standard system from field to table, and promoted the high-quality development of Wuchang rice, with an output value of about 16 billion yuan in 2021. Zhashui County, Shaanxi Province actively builds a regional public brand of auricularia auricula, cultivates a number of auricularia auricula strains unique to Zhashui, promulgates local standards in Shaanxi Province, establishes a technical service system for enterprise demonstration planting and the whole process of auricularia auricula industry, implements the standard awareness rate and reaches 100%, and promotes the transformation of auricularia auricula from relying on traditional experience to modern standardized production, achieving annual cultivation of about 100 million bags of auricularia auricula and production of about 5,000 tons of dried auricula, effectively driving farmers to increase their income.

　　Secondly, agricultural brands communicate both ends of supply and demand, which promotes the adjustment and upgrading of agricultural industrial structure. By creating agricultural brands, the differentiated characteristics of agricultural products such as physical geography, production process, technology and product quality are passed on to consumers, and agricultural brands become a "bridge" for communication between producers and consumers. At the same time, in the process of cultivating and developing agricultural brands, changes in the consumer market are constantly fed back to agricultural business entities, promoting the transformation and upgrading of industrial structure. For example, Qingcaitou was originally a traditional planting variety in Fuling District, Chongqing, and pickled mustard tuber with it was a snack for people on both sides of the Yangtze River. With the fast pace of people’s life, the consumption demand of simple fast food, business trip and accompanying dishes is expanding rapidly. Grasping the opportunity of changing consumer demand, Fuling District has made great efforts to build a regional public brand of Fuling mustard tuber. While adhering to the traditional production techniques, it has continued to develop and promote excellent varieties with high yield and disease resistance and suitable for harvesting machines, keeping up with market development and demand, innovating product research and development, and building a brand matrix. Today, Fuling mustard tuber has become a pillar industry with an annual output value of more than 13 billion yuan. Traditional production techniques have been listed in the national intangible cultural heritage list. The products are sold all over the country and exported to Japan, Australia, the United States and other countries and regions.

　　Thirdly, the creation of agricultural brands has promoted the upgrading of industries with traditional characteristics and advantages, and helped rural revitalization and farmers’ income increase. At present, China’s consumer demand has changed from focusing on quantity growth to pursuing quality life, and the development of agricultural industry has also paid more attention to improving quality and efficiency. Developing agricultural brands can effectively promote the upgrading of industries with traditional characteristics and advantages, and help revitalize rural industries and enrich the people and strengthen agriculture. For example, xuwen county is the largest pineapple producing area in China, accounting for more than one third of the country’s pineapple planting area. With the increasing variety of fruits, xuwen county has built Xuwen pineapple regional public brand, promoted excellent varieties of pineapple, issued regional public brand logos, established pineapple buyers’ alliance, vigorously organized the docking of production and marketing, and promoted Xuwen pineapple sales growth. The industrial output value climbed from 980 million yuan in 2018 to about 2.5 billion yuan in 2022, which led to about 50,000 farmers. There are many industries with traditional advantages like Xuwen pineapple in China, and brand building is a powerful means and an effective path to promote its upgrading, help rural industries revitalize and realize enriching the people and strengthening agriculture.

　　"internet plus" promotes brand building

　　What are the practices of cultivating and developing agricultural brands in China in e-commerce marketing and digital empowerment?

　　Qi Yunlan (Research Fellow, Institute of Market Economy, the State Council Development Research Center): In recent years, all localities have attached great importance to the cultivation and development of agricultural brands, and used various marketing methods such as the Internet, e-commerce and new media to publicize agricultural brands, expand marketing channels of agricultural products, empower agricultural fields with digital technology, and enhance the level of agricultural modernization and promote the construction of agricultural brands through digitalization, networking and intelligence.

　　The first is to introduce an e-commerce platform to help build a high-quality agricultural brand. From a national perspective, many villages and towns based on the advantages of local resources, by introducing e-commerce platforms such as Tmall and JD.COM, cultivate e-commerce talents, open up channels for production and marketing, and improve the scale and standardization level of production and sales of advantageous agriculture, so that one village (or several villages) can own a brand product or brand industry with great market potential, obvious regional characteristics and high added value. Moreover, the scale of some village-level dominant brand agricultural products has gradually expanded to towns and even counties, forming dominant industrial clusters with brand influence, and the brand development effect and spillover effect are remarkable. Taking changge city as an example, e-commerce has become an important starting point to promote the innovation and development of brand agriculture. Twenty well-known e-commerce platforms, such as Alibaba International Station, Tmall, AliExpress and JD.COM, were introduced locally, and more than 20,000 online stores were opened. In 2022, e-commerce transactions reached 16.7 billion yuan.

　　The second is to strengthen the introduction and cultivation of e-commerce talents, widely use new media marketing methods such as live broadcast and short video, publicize and promote agricultural brands, and expand agricultural product marketing channels. From the practice of various places, great efforts have been made to strengthen the training and introduction of e-commerce talents and enrich product connotations and scenarios. Many local governments, together with industry associations, have organized training to explain the contents of "prospering agriculture through several businesses", live broadcasting with goods, brand building, etc., and trained a group of "new farmers" who have mastered the operation ability of new media to strengthen the promotion of agricultural brands. At the same time, build online celebrity products and expand the market influence of agricultural brands. In some places, in the construction of agricultural brands, through the cooperation of the government, enterprises, farmers and associations, the quality of agricultural products is improved and the brand connotation is enriched from the aspects of building a green production system and a quality and safety traceability system. With new e-commerce formats such as content e-commerce, interest e-commerce and social e-commerce as the carrier, we will build brand image through multiple platforms and channels, enrich marketing scenarios and promote the sales of agricultural products. According to data from the Ministry of Commerce, in the first half of 2023, the online retail sales of rural physical goods nationwide was 1.02 trillion yuan, up 11.3% year-on-year.

　　Third, relying on big data of agricultural products trading and using digital technology as a means to optimize the whole agricultural industry chain and accelerate the development of agricultural branding. In recent years, rural e-commerce is extremely active, and a large number of online real-time transaction data are gathered in the process of agricultural products e-commerce transactions. Agricultural product producers and operators in various places use the user data of e-commerce platform to understand consumer demand in multiple dimensions, and apply big data acquisition and analysis technology to dynamically match the supply chain management of agricultural products and fill the shortcomings of sales channels. At the same time, improve the traceability system of agricultural products, standardize and optimize the whole industrial chain and supply chain of agricultural products from production, packaging, transportation, storage to sales and after-sales, and increase the added value and brand premium of agricultural products. For example, in promoting "developing agriculture through several businesses", Shanghai connects the supply and demand sides through platforms such as Life, Pinduoduo, and Meituan to promote the sales of agricultural products, especially brand-name agricultural products, and better meet the living needs of urban residents. According to a survey, 42.6% of Shanghai residents are willing to pay a premium of 10% to 30% to choose branded agricultural products, and the online repurchase rate is 84.1%.

　　Fourth, give full play to the guiding role of the government. Relevant departments, in combination with the characteristics of regional agricultural resources, make clear the overall goal and development direction of regional agricultural products branding, and plan the integrated development of regional public brands and industrial clusters. In practice, all localities attach great importance to the construction of special agricultural products production and processing bases, logistics industrial parks, basic information networks and other facilities, providing a strong guarantee for large-scale production, sales and logistics. In particular, by uniting rural e-commerce enterprises, we will jointly build a warehouse-distribution logistics integration base and share warehouse-distribution manpower, material resources and site resources, thus significantly reducing the distribution cost of express delivery enterprises and the storage cost of rural e-commerce enterprises.

　　To sum up, under the background of "internet plus", China’s agricultural brand cultivation methods have been continuously innovated, and the level of standardization, digitalization and traceability has been significantly improved. E-commerce, live broadcast, short video and other new media marketing channels have been widely used in the field of agricultural product marketing, and an agricultural brand development model based on standardized production and quality certification has been initially formed, with digital empowerment, production and marketing docking and brand building as the means.

　　Focus on local products and create a golden business card for regional development

　　How can all localities give full play to their unique resource advantages, do a good job in "local products" and promote the development of agricultural brands?

　　Hu Xiaoyun (Director, China Agricultural Brand Research Center, China Rural Development Research Institute, Zhejiang University): Our country is rich in special agricultural products, which are unique in regional ecology, variety quality, technological characteristics, cultural connotation and product flavor. As an excellent local product, geographical indication agricultural products have become an important carrier to build agricultural brands.

　　Since the beginning of this century, all localities have given full play to their unique resource advantages, done a good job in "local products" articles, from theoretical research to policy support, and started with the creation of regional public brands of agricultural products, so as to brand distinctive agricultural products, enhance the resource value of local products, and achieve a win-win situation for all parties.

　　First, theoretical research helps the development of agricultural branding. The most distinctive resources in China’s agriculture are geographical indication agricultural products based on the ecological and cultural connotations of specific regions. The number of theoretical research results on the creation and management of special geographical indications and regional public brands is increasing. For example, the number of papers on China Knowledge Network with agricultural brands and regional public brands of agricultural products as keywords is increasing, and the theoretical support system for agricultural brand building is constantly being built. The theoretical research of relevant teams in colleges and universities has promoted the development of agricultural brands in China, especially the branding process of high-quality local products, and also promoted the introduction of relevant support policies.

　　The second is to strengthen the protection and management of agricultural products with geographical indications. Based on an international perspective, relevant departments actively promote the protection of origin, the registration of geographical indications trademarks and the registration of geographical indications of agricultural products, promote the development of agricultural products with geographical indications, and learn from the international experience of agricultural products brand development to promote the system design of agricultural brand development. More and more attention has been paid to the development of agricultural brands in various places, and a series of agricultural brand building with local characteristics has been carried out. In 2019, new special signs for geographical indications were released. The Notice of the General Office of the Ministry of Agriculture and Rural Affairs on Doing a Good Job in the Implementation of the Protection Project of Geographical Indications Agricultural Products in 2022 proposes to tap traditional farming culture and cultivate regional brands with geographical indication agricultural products as the core.

　　Third, steadily promote the branding of agricultural products with geographical indications. All localities have promoted geographical indication agricultural products to create a regional public brand of agricultural products with a single category (industry), and become the leading brand and platform brand of local agriculture, which has enhanced the brand value of local products. For example, Yanchi County in Ningxia strives to build a regional public brand around Tan Sheep, and professional institutions design brand strategies and spread brands for it. Yanchitan sheep (meat) has been selected as a national geographical indication protection product, China Agricultural Brand Catalogue 2019 regional public brand of agricultural products, etc. In 2022, the total industrial chain output value of Tan sheep in Yanchi County reached 6.45 billion yuan, and the income from Tan sheep breeding accounted for more than 50% of the per capita disposable income of local farmers. At present, the regional public brands of agricultural products based on geographical indications have more and more market influence, and have formed a brand cluster effect.

　　The fourth is to explore the creation of regional public brands of multi-category agricultural products. Based on the actual situation of mountainous areas in China, such as many agricultural categories, small scale, scattered planting blocks, unique varieties and techniques, relatively poor regional economy and weak regional influence, all localities explore and promote the construction of agricultural brands, create regional public brands of multi-category agricultural products, and force product standardization through branding to improve product quality. Relying on the unique mountain ecological environment, Lishui City, Zhejiang Province has built a regional public brand "Lishui Shangeng" (registered as a collective trademark) of multi-category agricultural products, gathered regional agricultural resources, let "mountain products" go out of the "mountain gate" and enhance the brand value of ecological fine agricultural products. It has formed many industries such as fungi, tea, fruits, vegetables and medicines, and the annual sales of "Lishui Shangeng" agricultural products exceeded 10 billion yuan. Chongqing’s "Ba Wei Yu Zhen", Gansu’s "Gan Wei", Inner Mongolia’s "Tian Fu Hetao", Shandong’s "Jining Li Yi" and Zhejiang’s "Sanqu Wei" and other multi-category regional public brands of agricultural products also rely on the historical and cultural characteristics of various places to strengthen the cultural, narrative, unique and intangible value premium functions of the brands, highlighting the cultural value of local high-quality local specialties.

　　At present, relying on rural regional ecology and high-quality local products to build agricultural brands, local characteristics and cultural values are highlighted, making local local products a golden business card for regional development and effectively promoting local economic development.