Legal Daily, Taiyuan, August 12th (Reporter Ma Chao Wang Zhitang) On August 9th, the front page of this newspaper reported that the post-90s teachers in Jishan County, Yuncheng City, Shanxi Province died suddenly while eating overtime, and the human and social departments decided that it was not a work-related injury for four times, and distributed comments. The report pointed out that the actions of the Jishan County People’s Social Security Bureau openly challenged judicial authority.

　　After the publication of the report, it caused widespread concern and discussion. "Sudden death during overtime meals is not a work-related injury" was posted on Sina Weibo hot search, with 160 million people paying attention and nearly 10,000 people participating in the discussion.

　　This afternoon, Zhang Weihong, director of the Jishan County People’s Social Security Bureau, Qiao Mu, deputy director, and Yang Mingyou, director of the county news center, came to Taiyuan to inform the Legal Daily reporter of the latest progress of this incident in the form of a briefing and accepted an interview with the Legal Daily reporter.

　　Revoke the original decision not to recognize

　　Identify the teacher’s death as a work-related injury

　　At the briefing, Zhang Weihong, director of the People’s Social Security Bureau of Daishan County, said that the Daishan County Party Committee and the county government attached great importance to the media’s reflection on the identification of teacher Duan Xiaokang’s sudden death during overtime dining, and immediately organized relevant departments and personnel to conduct further investigation and verification.

　　It is found out that during the winter vacation in January, 2017, the Central School of Jishan County transferred 10 comrades including Duan Xiaokang, Li Xinghua and Jing Jiandong to the Central School to work overtime. At about 12 o’clock on January 21, Sun Shukang of the central school informed the overtime teachers to have dinner at Tenglong saute spicy chicken at noon. At about 12: 10, overtime teachers arrived at the hotel for dinner. At about 12: 56, Duan Xiaokang suddenly covered his stomach and his face was painful during the meal. Jing Jiandong and Sun Shukang, who were dining together, immediately held Duan Xiaokang, and Li Xinghua called 120. Then the ambulance took Duan Xiaokang to Jishan County People’s Hospital for treatment. After being rescued, he died on the same day. The cause of death was sudden cardiac death.

　　At present, the Jishan County Party Committee and the county government have taken four measures:

　　The Jishan County Party Committee and the county government attached great importance to it, and instructed relevant leaders and social departments to organize relevant personnel to further verify the identification of Duan Xiaokang’s sudden death at work during overtime meals.

　　The Human Resources and Social Security Bureau of Jishan County invited relevant experts and lawyers to consult and discuss the case of Duan Xiaokang’s sudden death and work-related injury while eating overtime, and listened to their opinions and suggestions extensively. At the same time, the personnel were deployed to enrich the strength and further review and verify all the information on the case of Duan Xiaokang’s sudden death at work while eating overtime.

　　The Human Resources and Social Security Bureau of Jishan County has decided to cancel the decision (Jirenshe Industrial Injury [2019] No.0001) not to recognize the industrial injury according to the Regulations on Industrial Injury Insurance and with reference to the Provisions of the Supreme People’s Court on Several Issues Concerning the Trial of Administrative Cases of Industrial Injury Insurance.

　　According to Articles 14 and 15 of the Regulations on Work-related Injury Insurance, referring to Article 5 of the Provisions of the Supreme People’s Court on Several Issues Concerning the Trial of Administrative Cases of Work-related Injury Insurance, and according to the Decision on Administrative Reconsideration of the People’s Government of Jishan County (Jizhengxing Decision [2017] No.2), Duan Xiaokang’s death due to illness while working overtime was recognized as a work-related injury on August 9, 2019.

　　Admit that the operation of sticking to the law is rigid

　　Emphasize that the court decision is not clear.

　　Regarding the public concern, the Jishan County People’s Social Security Bureau refused to recognize the work-related injury for Duan Xiaokang’s death four times before, but now it has re-recognized the work-related injury. Qiao Mu, deputy director of the Jishan County People’s Social Security Bureau, admitted that in the past, the human and social departments clung to Article 15 of the Regulations on Work-related Injury Insurance, and the operation was relatively rigid.

　　Qiao Mu said that this time, relevant experts and lawyers were re-organized for consultation, and personnel were transferred to review and verify the information in this case. Based on the people-centered concept, lessons were learned, and the scope of work-related injury identification was appropriately extended with reference to the Provisions of the Supreme People’s Court on Several Issues Concerning the Trial of Administrative Cases of Work-related Injury Insurance, and the original evidence was re-examined. Then, the study decided to identify Duan Xiaokang’s death as a work-related injury.

　　"The decision was made on August 9, 2019. On August 10, Ning Jianwen, head of the Industrial Injury Insurance Unit of the County People’s Social Security Bureau, delivered it to Duan Xiaokang’s father." Qiao Mu said that on August 10th, Director Zhang Weihong participated in the interview of new recruiters of institutions organized by the county, so he did not participate in the delivery.

　　Zhang Weihong told reporters that on August 9, the county government, the Education Bureau, the People’s Social Security Bureau and the township staff where the parties were located came to explain to the families of the parties and comforted them.

　　"The claim settlement work after the work-related injury identification was issued has started. According to the relevant regulations, the Industrial Injury Insurance Unit of the County People’s Social Security Bureau is responsible for making a determination, and the claims will be uniformly issued after the county people’s social security bureau applies to the Yuncheng People’s Social Security Department. The claim will be in place as soon as this month and next month at the latest. " Qiao Mu said.

　　Regarding the fact that the people’s social department of Jishan County still refused to recognize the work-related injury as illegal after three judgments by the court and an administrative reconsideration by the county government, Qiao Mu said: "We consulted some experts and lawyers in the city, and the judgment only said that the facts were unclear and the evidence was insufficient. The original recognition was revoked and it was required to be re-recognized. If the judgment clearly requires revocation and industrial injury identification, the human and social departments must implement it, otherwise it will be illegal. Therefore, the staff at that time thought that the judgment of the court was implemented and re-identified. "

　　When the reporter asked whether Lushan County reflected and rectified the violation of the Administrative Reconsideration Law by the Jishan County People’s Social Security Bureau pointed out in the court judgment and initiated accountability, Yang Mingyou, director of the Jishan County News Center, said that he would report to the main leaders of the county, and the relevant situation would be notified to the reporter as soon as possible.

　　Family members hope to settle this matter as soon as possible.

　　Experts believe that accountability is possible.

　　Duan Xiaokang’s family told the "Legal Daily" reporter that on August 9, the staff of the Jishan County Government, the Education Bureau, and the People’s Social Security Bureau did come to their homes to express their condolences. On the morning of August 10, Ning Jianwen, the head of the Work Injury Medical Insurance Unit of the People’s Social Security Bureau of Jishan County, sent the work injury identification decision to his home, and after the family members signed it, Ning Chief left.

　　After Director Ning left, the school where Duan Xiaokang worked before his death and the school under which he worked sent three people to the home of Duan Xiaokang’s family to appease him. "They said that if you have identified a work-related injury, don’t tell the media again and don’t bring inconvenience to yourself." Duan Xiaokang’s family told reporters.

　　After going to work this morning, Duan Xiaokang’s family went to Jishan County People’s Social Security Bureau to go through the formalities with Ning Jianwen, the chief of the industrial injury medical insurance unit, and found that the door of Ning’s office was locked. Subsequently, the family found Zhang Weihong, director of the Jishan County People’s Social Security Bureau. Zhang Weihong told his family that Chief Ning was ill and was away for two days.

　　Regarding the settlement of claims, Zhang Weihong told his family that the settlement of claims does not require the participation of family members. If necessary, he will call his family members, which will take about a week.

　　The reporter learned that Duan Xiaokang’s father is 59 years old and his mother is 57 years old. Both of them are farmers. Duan Xiaokang’s wife has remarried, and his 6-year-old son is now taken care of by Duan Xiaokang’s old parents.

　　"For more than two years, we old couple have been worried about this matter, and we have been constantly going to court to find out that every lawsuit has won, but our son’s work injury is not recognized. Now that we have recognized it, we don’t have any other requirements. I hope to get compensation and work expenses and mental damage compensation as soon as possible, and settle this matter as soon as possible. We still have to support our grandchildren. " Duan Xiaokang’s family told reporters.

　　An associate professor who has been engaged in administrative law research for many years in the Law School of Shanxi University of Finance and Economics pointed out in an interview with the reporter of Legal Daily that the people’s government of Jishan County believed in the administrative reconsideration decision that sudden illness death due to overtime working hours also belongs to the reasonable extension of "three jobs", and it was beneficial to safeguard the legitimate rights and interests of employees and their relatives to identify the situation as a work-related injury, and decided to cancel the decision of Jishan County People’s Social Security Bureau not to identify the work-related injury, and asked Jishan County People’s Social Security Bureau to re-identify whether Duan Xiaokang’s death was a work-related injury. However, the Jishan County Human Resources and Social Security Bureau subsequently made the same determination with the same facts and reasons, which really violated the Administrative Reconsideration Law.

　　"Although the Jishan County People’s Social Security Bureau has been re-recognized as a work-related injury and cited a new legal interpretation, it does not affect the previous court’s determination of the illegal activities of the Jishan County People’s Social Security Bureau." The associate professor believes that this illegal act can be held accountable.

　　The associate professor told the reporter that Article 37 of the Administrative Reconsideration Law clearly stipulates that if the respondent fails to perform or delays the performance of the administrative reconsideration decision without justifiable reasons, the directly responsible person in charge and other directly responsible personnel shall be given administrative sanctions according to law, such as warning, demerit recording and gross demerit recording; Those who refuse to perform after being ordered to do so shall be given administrative sanctions of demotion, dismissal and expulsion according to law.

　　CCTV News:The website of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection reported on January 7 that according to the news of the Shandong Provincial Commission for Discipline Inspection, a few days ago, with the approval of the Shandong Provincial Party Committee, the Shandong Provincial Commission for Discipline Inspection conducted an investigation on the serious violation of the law by Song Shoujun, the former first-level inspector of the Shandong Provincial Department of Natural Resources.

　　After investigation, Song Shoujun turned his back on his original mission, ignored the spirit of the eight central regulations and accepted banquets that might affect the fair exercise of power; Violation of organizational requirements, concealment of personal matters, and misrepresentation of problems in organizing conversations; Violation of integrity requirements, illegal receipt of gifts; Greed expands, taking advantage of his position to make profits for others in mining license handling and project contracting, and illegally accepting huge amounts of property; Engaging in malpractices for selfish ends, abusing power, and illegally transferring the right to use state-owned land at low prices have caused particularly heavy losses to national interests.

　　Song Shoujun seriously violated the requirements of organization and integrity, which constituted a crime of serious duty violation, suspected of accepting bribes and illegally transferring the right to use state-owned land at a low price, and did not stop after the 18th National Congress of the Communist Party of China, which was serious in nature and had a bad influence, and should be dealt with seriously. According to the Supervision Law of People’s Republic of China (PRC), the Law on Administrative Punishment of Public Officials in People’s Republic of China (PRC) and other relevant regulations, the Shandong Provincial Commission for Discipline Inspection decided to give him dismissal after being studied at the meeting of the Standing Committee of the Shandong Provincial Commission for Discipline Inspection and reported to the Shandong Provincial Party Committee for approval; Confiscate their illegal income; According to the procedure, the state-owned land use right illegally sold at a low price will be nationalized; The suspected crime was transferred to the procuratorate for review and prosecution according to law, and the property involved was transferred together.

Editor’s Note: This article is from WeChat WeChat official account on Entrepreneurship, written by Xiaoxue, and reproduced by Chuangyebang with authorization.

A bowl of rice noodles with only 5 yuan and 7 yuan has not only eaten hundreds of billions of markets, but also been favored by capital for many times. So, how do entrepreneurs find opportunities in small rice noodles?

Today, we will dismantle the rice noodle industry.

With a history of 3,000 years, it has strong regional characteristics.

Rice noodles are made of rice as the main raw material through various processes, and then boiled or dry-fried with various vegetables or soup materials. The history of rice noodles can be traced back to the Zhou Dynasty more than 3,000 years ago. At first, rice and wheat were used as raw materials to make paste-like rice noodles. Linear rice noodles appeared in the Southern and Northern Dynasties, and the rice noodle technology gradually matured in the Sui and Tang Dynasties. But rice is scarce, and early rice noodles were aristocratic food. Later, with the increase of rice planting scope and yield, the production technology of rice flour became more and more mature, and rice flour only entered the homes of ordinary people after the late Qing Dynasty.

Nowadays, where rice is cultivated, there are almost rice noodles, which determines the strong regional characteristics of rice noodles and invisibly becomes an important factor restricting the development of rice noodles. Rice noodles were popular in the south at first, and then gradually spread to the north. The branches of rice noodles are complex and extensive, which can be roughly divided into rice noodles, rice noodles, river noodles, kway teow and other categories. The variety forms are similar, but the taste is slightly different. For example, although the main ingredients of rice noodles and rice noodles are rice, sweet potato powder and potato powder are added to the rice noodles, so the taste will be different.

▲ Source: Network | Deep research and finishing

According to the "2019 Chinese Fast Food Industry Catering Big Data Research Report", in 2019, the number of stores in the powder category has reached 229,000, accounting for 8.9% of Chinese fast food restaurants, second only to rice fast food and noodles. With the popularity of specialty rice noodles such as snail powder, marinated powder and pork intestines powder, rice noodle brands on the market are also increasing. Enterprise survey data shows that from 2017 to the first half of 2021, there were nearly 80,000 newly registered rice noodle enterprises in less than five years. According to the data of China Commercial Industry Research Institute, the market size of China’s rice flour industry will exceed 100 billion yuan in 2020.

According to public comment data, Shenzhen, Guangzhou and Nanning have the largest number of rice noodle-related restaurants in China, followed by Chongqing, Shanghai, Beijing and Changsha. Moreover, since the beginning of the epidemic, the consumption demand of rice noodles has increased. In particular, Li Ziqi once again brought snail powder to the fire, and also launched a joint venture with the People’s Daily to push snail powder to the hot search again.

The main material in the upper reaches of rice noodles is rice, so the rice noodle production area is extremely wide, and most places where rice can be planted have built rice noodle production bases.Especially in southern provinces (regions) such as Jiangxi, Guangdong, Guangxi, Zhejiang, Fujian, Hunan, etc., this has caused the situation that the upper reaches of rice noodles are extremely scattered. For example, Ganshui Town, Qijiang, Chongqing planted 200 mu of rice flour special rice in order mode; Yuechi County, Sichuan Province has also set up a planting base for rice flour in Yutai Mountain.

Followed by raw materials such as sweet potatoes, potatoes and other rice flour additives; There are also raw materials around rice noodles, such as beans, snails, sour bamboo shoots, peas, meat, sauces, sauerkraut, peppers, fungus, peanuts, yuba, daylily, cowpea and so on. Take snail powder as an example, its raw materials are basically produced in Liuzhou. Liuzhou has a special comprehensive breeding area for rice snails, as well as a special demonstration base for the cultivation of auxiliary materials such as beans, peppers, bamboo shoots and auricularia auricula. All counties and districts will make every effort to develop large-scale snail breeding and build contiguous breeding bases. The planting area of bamboo shoots is over 100,000 mu. The data shows that the scale of Liuzhou snail powder raw material base has reached more than 500,000 mu. The output value of bagged snail powder in Liuzhou has reached 3 billion yuan, of which the income from agricultural raw materials accounts for 20~30%.

The middle reaches are mainly processing plants, distributors and foundries of various colors, and are also in a highly decentralized state.In the early days, the rice noodle production industry was mainly in the form of small family workshops. In the 1950s and 1960s, extensive rice noodle factories began to appear, and the production equipment used was still in the traditional mode. After the reform and opening up, especially in the past two decades, some formal modern rice noodle factories came into being.

For example, Liuzhou has built a snail powder industrial park, attracting more than 100 enterprises such as raw material supply, product processing, e-commerce, logistics and distribution. Changde rice flour established an industrial development group; Yuechi County, Sichuan Province is also promoting an industrial park integrating production, research and marketing to attract rice flour processing enterprises to settle in the park.

Many factories have also formed their own R&D characteristics. For example, Sanyang Gum Wheat in Guilin is a high-tech innovative enterprise integrating product research and development, production, sales and service. At present, it has reached the largest daily output in the country in the manufacture of moisturizing fresh powder, with a daily output of 250,000 bags. Moreover, it adopts UHT ultra-high temperature instantaneous sterilization and composite biological preservation technology, which can keep rice noodles fresh for 12 months at room temperature without stopping. You know, the shelf life of most wet powders is about one month.

▲ Source: Sanyang Rubber Wheat Factory

Some big chain brands have relatively stable supply channels. For example, Wumingyuan rice noodles originated in the northeast have set up branches and built warehousing and logistics centers in eight cities, including Shenyang, Beijing, Shandong, Shanxi, Shaanxi, Hebei, Wuhan and Henan. Guifenghuang rice noodles and Liziqi snail powder mainly rely on foundries.

Nowadays, many factories will sell goods directly through e-commerce channels. For example, Liuzhou snail powder industry is very complete in the development of e-commerce. Some enterprises in the snail powder e-commerce industrial park will bring goods live in the workshop. And Taobao search "wholesale rice noodles", you can also see a large number of manufacturers, distributors and so on.

Downstream "big category, small brand" is highly dispersed, and there is no national chain brand at present.Although some well-known rice noodle brands have been born in recent years, for example, there are more than 500 chain stores of potato noodle for brothers and sisters, the total number of stores of Wumingyuan rice noodle has exceeded 2,200 at present, and the total number of stores of Grains and Fish Powder has exceeded 4,700, and there are about 60 direct stores in Baman. However, due to the obvious regional characteristics of rice noodles, there are not many brands nationwide. Our investigation found that at present, couples’ shops and regional brands are the main ones, and they are mainly concentrated in the southern cities in the third and fourth lines. The rent is low and the goods are available nearby. Moreover, for southerners, eating rice noodles is just needed.

Regional differences make it difficult to form a national chain brand.

Because there are many and complicated categories of rice noodles in China, different cities have different tastes and processing techniques of rice noodles, and different regions also have different ways to eat rice noodles. Therefore, many rice noodle brands are only deeply cultivated in the region, or they can only focus on the special taste of a certain place, so it is difficult to make it big and complete. For example, Baman is concentrated in Beijing, Tianjin and Hebei, most of Dafulan’s stores are in Shenzhen, Sanliang Powder focuses on Dongguan, Xiaoman Handmade Powder is mainly in Shanghai, etc. All brands are well-known locally. However, a few brands that have expanded their stores to the whole country, such as grain fishing powder, have not formed an influence corresponding to the volume in the national catering market.

Moreover, rice noodles are very fresh, but the shelf life of fresh rice noodles is mostly only one month or even shorter, which makes it difficult for rice noodles to expand nationwide.

Site selection determines the success rate of opening a store by 50%. According to our research, at present, rice noodles are still mainly eaten in the hall, and even take-away distribution is relatively small. For one thing, because rice noodles have no higher added value, the unit price is difficult to go up. For another, rice noodles with soup are not easy to transport, which will affect the taste. Real rice noodle lovers will be very picky about the taste and easily affect the repurchase rate. Moreover, the take-away platform is very high, and the profit of the rice noodle shop will be spread very thin.

Tanzai International is extremely cautious about site selection. Any proposal to open a new restaurant must be approved by the board of directors and the site selection committee, which is composed of the chief executive officer, the chief financial officer, the business development director and the general manager. Only after carefully evaluating the feasibility of the proposal can the proposal be approved. The evaluation criteria include whether the population and consumption demand in the potential area are sufficient to support the new restaurant, and the potential encroachment on other restaurants in the neighborhood.

▲ Source: Photo Network

During the epidemic, restaurants in shopping centers suffered heavy losses, and community stores will become a new direction. Xu Ming ‘en, director of investment promotion of Dagu rice noodle, once said: "Before the epidemic, Dagu rice noodle was a shopping mall, and later it may be considered to focus on opening a street shop." Most of Sister Lu’s stores are located in complexes, communities, street shops, transportation hubs, shopping centers and other places where there are more passengers, and then share the cost by expanding the stores.

The production technology is not complicated and the threshold is low.Rice noodles are easy to operate, quick to produce, independent of chefs, and easy to achieve standardization. With the emergence of prepackaged ingredients, rice noodles basically achieve the effect of instant meal. Moreover, the supply channels are diverse and the cost is low. For example, we casually compared two rice noodle factories and one supplier on Taobao. The price of dry powder is about 4 yuan/kg, and the price of wet powder is about 6 yuan/kg. Almost three bowls can be produced per kg. Even if it costs only six or seven yuan, the gross profit can reach about 60%.

Consumer awareness is high, and the epidemic has given birth to greater demand.As just needed, there are statistics,More than 40% consumers in China have taken rice noodles as their main meal.Coupled with the epidemic, the blessing of e-commerce platforms, short videos and social platforms has strengthened consumer awareness. According to our investigation, it is found that rice noodle shops are more suitable to open in the south, preferably in cities with rice noodle producers. Users in the south do not need user education, and they can use local materials, and the costs of rent and manpower in third-and fourth-tier cities are lower, which is a good direction for entering the market.

Policy support and promotion.In April, 2021, General Secretary visited Liuzhou snail powder production cluster, and proposed: "The development of industry must have its own characteristics. Snail powder is a feature, which has caught everyone’s stomach and made it an industry on the tip of the tongue. " In June, snail powder was listed on the national intangible cultural heritage list. The "14 th Five-Year Plan" has mentioned "characteristic industries" many times. As a characteristic industry with regional characteristics, rice flour will also receive greater policy support in the future.

Addictive taste, low price and high repurchase rate.Some people joked that "there are only 0 times and countless times to talk about powder", which shows the addictive characteristics of people eating powder. In addition to the refreshing feeling and low price, "spicy" is also a major feature, and spicy can stimulate endorphins to bring pleasure. According to the data of Meituan in 2020, the proportion of "spicy" after 90, 95 and 00 all exceeded 50%. In 2020, the top three restaurants will be hot pot, snack and Sichuan cuisine. Both hot pot and Sichuan cuisine have heavy taste attributes, and the refreshing feeling brought by spicy food is addictive. Zhang Tianyi, the founder of Baman Rice Noodle, once said that the reason why users like to eat Hunan Rice Noodle is "spicy enough and mellow enough".

Market recognition, capital entry.In the past two years, capital has entered the rice noodle/rice noodle brand one after another. For example, Hong Kong Fat Juice Milan obtained two financing, and Guizhou "Guifenghuang" completed the A round of financing; Hunan Baman Rice Noodle has successively obtained B+ and C rounds of financing; Guilin rice noodle suofenlao received 10 million RMB angel round financing. Even more, Tanzai International, the first stock of rice noodles, landed on the Hong Kong Stock Exchange, showing that capital began to pay attention to the track of low-priced snacks.

1. Standardization and process are the guarantee of becoming bigger and stronger.

Throughout the current well-made rice noodle brands, there are very efficient standardization processes.For example, Baman rice noodles are worth learning from in terms of standard and quantitative thinking. Its core business secret is a spice bag composed of 24 kinds of seasonings, which can ensure that every bowl of beef powder is made with the same high-quality taste. After the business expanded, they split the spice package to different suppliers, and each supplier only produced several seasonings with a specific ratio to keep the ingredients secret. At the same time, other raw materials also have standardized and quantified processes, such as stewing the bones with tendons for not less than 5 hours, using only early-season indica rice with amylose content of not less than 25% for rice flour, and not less than 399 for beef powder (SHU, Scoville Heat Unit).

Sister Lu also achieved rapid expansion by standardization. The product research and development center will provide the product quality, specifications and price requirements to the supply chain center, which will further determine the suppliers. Follow up the whole supply chain and deliver it to the store every day to ensure the fresh taste of food. There are uniform standards for rice noodles, sauces and standard ingredients. Pot-stewed snacks are uniformly distributed by factories and can be produced by heating in stores, which improves operational efficiency.

If you want to go far, you must take the healthy rice noodle route. During the interview, it was found that at present, more than 60% of rice noodles in China are easy to break because of the low quality of technology and rice, so many manufacturers add a lot of starch, which leads to high sugar content in rice noodles and greatly reduces their health. Some poor quality flour will turn pale blue after cooking, while the really good rice flour and soup are pure white. For example, in Sanyang Gum Wheat in Guilin mentioned above, professional doctors will join the R&D team to develop rice flour from the perspective of nutrition. The rice flour developed by their unique technology can reach 100% rice content. At present, this enterprise is a supplier of many big brands such as Baman and Uni-President.

▲ Source: Sanyang Rubber Wheat Factory

In addition, statistics show that the average life cycle of domestic rice noodle shops is more than 200 days, so it is very important to innovate products and make their tastes unique. For example, Baman’s products iterate 30% every year, but "SKU only keeps 10", so don’t worry about suffering from great inventory pressure. In the choice of ingredients, it is also necessary to form its own characteristics. For example, the sausage raw material of Da Fran only chooses Ningxiang pork, and Ba Man cooperates with Fanye Chili sauce; Four young rice noodles are selected from Hunan.

It can also be expanded in terms of categories, giving consumers diversified choices and raising the unit price of customers. According to "China Catering Big Data 2021" released by the catering boss’s internal reference, the number of stores below 30 yuan per capita decreased by 5.3%. In the snack category, the customer unit price rose from 22.8 to 25, an increase of 9.5%, and more and more snacks were upgraded and redone. The data of Meituan also shows that in 2020, snack and fast food stores in 10 yuan and below will be the mainstream; However, the growth trend of high customer unit price stores is obvious, with the fastest growth in the range of 20~30 yuan, which shows that there is still much room for improvement in the customer unit price of snack categories such as rice noodles.

▲ Source: Meituan | Deep research and finishing

At present, many brands adopt a mixed business model of overlapping snacks. For example, Da Fran’s "rice flour+snacks", Xiaoman’s handmade flour "rice flour+snacks+sugar water", Gui Fenghuang’s "mutton powder+snacks+Guizhou hot pot" and Sister Lu’s "marinated powder+snacks" and so on. This model can also adapt to various consumption scenarios such as brunch, dinner and snacks, and extend the business hours. For example, Sister Lu has realized the operation of "10 am to 10 pm" for a long time, even without closing for 24 hours, and the floor efficiency has been greatly improved.

The new national tide and the rise of generation Z have enabled rice noodle shops to "redo" from the inside out. At the level of store design, the cool black of Ba Man and the warm orange of Da Fran all pay more attention to consumers’ experience and pay attention to youthfulness. Qiao Fenghuang has formed a unique brand recognition with the brand concept of "aesthetics+Miao culture"; Guangzhou’s "in the alley" snail powder shop, because of its outstanding value, once became a holy place for punching cards through the decoration of literary petty bourgeoisie. By raising the brand tonality, the stereotype of rice noodle "street shop" has been subverted, and the customer unit price is correspondingly higher.

In the future, the rice flour industry will adopt the unbounded operation mode of "from store to home", "catering+retail" and "online+offline", and the chain and scale will have more advantages in this respect. Last year, double 11 Liziqi sold 7 million bags of snail powder online, which made many people see the magic of e-commerce. The impact of the epidemic on offline stores has also promoted many rice noodle brands to fight online. Yang Aijun, co-founder president of Yunnan Catering and Food Industry Association, said, "After the epidemic, the retailing of rice noodle products is bound to be a trend." The best example is that the production and sales of bagged snail powder will exceed 10 billion yuan in 2020.

Relying on the community to gain the hegemony of the first batch of users, during the epidemic, it also made up for the offline losses through e-commerce business. The data shows that in 2020, nave’s food revenue will only account for 20%, and the other 80% will come from take-away, e-commerce and offline retail. As of April 2021, e-commerce business grew by 400% year-on-year. In addition, rice noodle brands such as Guifenghuang, Dafulan, Siyou Youth and rice rolls in Hongli Village are all accelerating the layout of new retail channels for e-commerce.

As early as 2016, Baman introduced fresh food and prepackaged foods. It is distributed by the cold chain to the freezers of Shangchao convenience stores all over Beijing for sale-which expands the time and space boundary of products to days and dozens of kilometers.

The shelf life of prepackaged foods is as long as 120 days. The food factory produces dehydrated dried rice flour, sealed original soup, large pieces of beef, supporting side dishes and other raw materials, which are packaged after high-temperature sterilization and sold to retailers all over the country-the time and space boundary of products is further expanded to 2008 and the whole country. Today, Baman has formed an omni-channel layout of online e-commerce, offline supermarkets and convenience stores. Xu Ming ‘en, director of investment promotion of Dagu Rice Noodles, said that Dagu Rice Noodles will develop instant packaging rice noodles to better meet the new eating habits of ordinary people.

Of course, the cost of e-commerce is higher. We learned from the interview that the e-commerce platform will extract 23% of the sales, and it has higher requirements for operational capabilities and R&D capabilities, which is more suitable for the chained multi-store model.

Conclusion:The decentralized status quo of offline rice noodle shops in China and its low threshold allow entrepreneurs to find opportunities.

References:

How is this online celebrity rice noodle shop, which was selected into the Harvard Case Library? | Exclusive Case China Europe International Business School

The national rice noodle market is divided, where is the next spring of this category? | Observation of catering brands

How do local brands break through in the 100 billion rice noodle market? | Hongcan. com

(The article is only based on industry dismantling and does not constitute any investment advice.)

This article (including pictures) is reproduced by the cooperative media and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

The Fifth Session of the 12th Chinese People’s Political Consultative Conference will hold its second plenary meeting in the Great Hall of the People at 3pm on March 9th. Many CPPCC members will give speeches on relevant topics. The meeting will be broadcast live on the website of the Chinese People’s Political Consultative Conference and related news websites. Please watch.

　

　

Live video address: www.cppcc.gov.cn/zhibo1.html

　

　

　

　

China Political Consultative Conference Network

March 9, 2017

1905 movie network news "Long live the movie!"

　

At 18: 00 French time on June 3, the official film list was announced at the Cannes Film Festival in 2020. Thierry Frémaux, the artistic director, then released a note introducing the overall situation of this year’s film selection.

　

This year, the global film industry was greatly affected by the epidemic, and the Cannes Film Festival had to be cancelled due to the epidemic.

　

"Long live the movie! （Viva il cinema！ ) "Fumao takes this classic quote by Italian director Ferini as the conclusion, and sends his best wishes to the present and future of the film.

　

This year marks the centenary birthday of Ferini and Hou Mai, one of the "Five Tigers of the French New Wave", and the 20th anniversary of Wong Kar-wai’s classic films. Originally, Cannes will hold a series of restoration screening and tribute activities, both online and offline, but now they can’t be seen.

　

The Cannes Film Festival was originally scheduled to be held from May 12 to 23 this year. After the outbreak of the French epidemic, the film festival was postponed to July, but the French authorities announced that they could not hold large-scale cultural activities in summer. Considering that Venice and Toronto film festivals would be held in the future, Cannes insisted on the cinema screening mode and finally decided to stop.

　

Closure does not mean disappearance.

　

In Cannes in summer, the sea breeze, golden beaches and swaying palm leaves … Although we can’t see the competition on the red carpet this year, we can’t see how many minutes of applause lasted in the movie palace, which film was the highest and lowest score in the field, and who won the Palme d ‘Or award in the end … … However, Cannes still launched a shortlist of 56 new films.

This is an unprecedented film list.

　

Unlike previous years, it is no longer divided into main competition unit, non-competition screening, a kind of attention unit, midnight screening and special screening. All 56 films are put into an official unit and uniformly labeled as "Cannes Official Selection".

　

These selected films are divided into seven categories: loyalists, new visitors, short films, first feature films, documentaries, comedies and cartoons.

　

Among them, some films will be released in autumn and winter this year, and some will later go to Toronto, Locarno, San Sebastian, new york, Tokyo and other film festivals to participate in competitions or screenings.

Cannes is closed. What’s the point of this film list?

　

Stamping 56 new films is not only to improve the quality of these films, but also to promote their better performance in the international sales market.

　

"Push the film to the center of the world, and we will witness the powerful existence and amazing vitality of the film!" Fu Mao said that this is the mission of Cannes Film Festival as always.

Is the film festival "explosive" coming?

On the Cannes stage, Chinese films are still not absent.

　

Last year, there were equal teams, and this year, two teams were selected — — And.

　

"Band of Seven" is directed by Sammo Hung, Xu Anhua, Tan Jiaming, Yuan Heping, Du Qifeng, Lin Lingdong and Tsui Hark, and seven big-name directors in China Hong Kong film circle.

The film was successfully approved at the end of last year. According to the synopsis of the story, it is a collection of short films paying tribute to "film", which records stories belonging to different generations with film, similar to "assorted films" such as "I love you in Paris".

　

The original name of Band of Seven is Eight and a Half, which was announced as early as 2015. Eight and a Half comes from Ferini’s classic of the same name. The title refers to both the number of films directed by Ferini and the ninth film that Guido, the hero of the film, has not finished shooting.

　

The name "Eight and a Half" has a misty complex, and it also points to eight directors. Originally, John Woo was involved, but due to physical reasons, the film had to be renamed. In addition, Lin Lingdong, the director, died in 2018, and some of his films were finished before his death. The Band of Seven also became Lin Lingdong’s posthumous work.

　

There are both Hong Kong film veterans and mainland star faces in the film list. Wei Shujun, the young director’s first feature film, "Wild Horse with a mane", successfully won the official entry mark of Cannes.

　

This is the second time that Wei Shujun became attached to Cannes. In 2018, he won the special honor award of Cannes short film competition unit for his short film.

　

"Yanbian Teenager" shows the realistic creative style and concerns about the theme of teenagers’ growth. This feature film also continues to focus on the story of teenagers’ youth, starring Zhou You and Zheng Yingchen, telling the story of Akun, who is about to graduate, whose life has changed after he met his second-hand jeep.

　

In terms of foreign films, several popular films were selected without accident, keeping the basic disk of Cannes.

　

The "Loyalist" category refers to the frequent visitors who have been selected to Cannes. Wes anderson’s is the hottest, and Hollywood is full of stars. It was very likely to appear as the opening film.

　

According to the official introduction, this is a love letter dedicated to 20th century journalists, with three story lines. alexandre desplat praised wes anderson as the best in his career. The film is also likely to be shown at the Toronto Film Festival later.

　

A familiar face from Cannes and Naomi Kawase, a Japanese female directors, was selected for the "N th time". The new film "Dawn is Coming" tells the story of a couple who can’t have children adopting an early pregnant female student, and will explore the meaning of "becoming a mother" and "mother herself" from multiple perspectives.

　

Another "Cannes lineal", French female directors Ma? Wenn’s "Reaching the True Love" can’t be ignored. She won the jury award in Cannes for "Police Officer" and the romantic film was also shortlisted in the main competition in Cannes and won the best actress award.

　

Lars von Trier’s good brother, Danish director thomas vinterberg, one of the initiators of the "Dogma 95" film aesthetic movement, was selected as the "Alcohol Plan" eight years after he violated the Cannes Film Festival. The hero is still mads mikkelsen, the "uncle" in the old work, telling the story of high school teachers’ persistent drunkenness experiment and discussing the middle-aged crisis.

Ou Rong’s "Summer of’ 85" is like another film, which leads the audience back to the summer of 1985 and follows the growth time of two teenagers with retro music, cheerful dance and heat wave in the sun.

Prior to this, Ou Rong was shortlisted for the main competition unit in Cannes for three times, and all of them failed. Although I was selected this time, I regret that I can’t compete for the award.

　

Steve mcqueen, the British director of Twelve Years a Slave, brought two series movies, Lover’s Rock and Mangrove. These two works are from the first two episodes of the BBC series "Little Axe", which was originally planned to be six episodes and five hours long, and finally expanded into five feature films, focusing on the lives of the first generation of British West Indian immigrants.

　

The category of "new arrivals" refers to the works of directors who were shortlisted for Cannes for the first time. Among them, the works of British director Francis Lee have gained a lot of attention, and Kate Winslet and Saoirse Ronan performed together, and the casting configuration is very eye-catching.

　

In terms of feature film debut, in addition to the China film Wild Horse with a mane, the directorial debut of Viggo Mortenson, starring Aragon, is also worth mentioning. The film premiered in Sundance and received good reviews. Variety describes that mortensen’s film style is very similar to Eastwood’s later works.

　

If the Cannes Film Festival is not cancelled this year, we can also see the historic picture of Pixar and Ghibli, two world animation brands competing together.

　

Soul is the second work released by Pixar after "1/2 Magic" this year. The quality of "1/2 Magic" is not satisfactory, and more fans place their hopes on this musical animation.

　

Soul is created by a team, and his creative concept is similar to Inside Out+.This paper discusses the meaning of "death" and "soul".

On the other side is Miyazaki Hayao’s son Goro Miyazaki’s animated film Aya and the Witch, which was personally supervised by Miyazaki Hayao and Ghibli’s first full 3D+CG animated feature film. The original author’s children’s novel of the same name is adapted as a blueprint, telling the story of Aya, a young girl, who was adopted by a mean witch.

　

For a long time, Goro Miyazaki can’t escape the comparison between him and his father. In those days, his feature-length debut "The Legend of Earthsea" suffered a lot of bad reviews, which made him once devastated. Can he hold his head high and create his own light this time?

What’s the wind blowing in Cannes this year?

In the past, the number of short-listed films in the main competition unit of Cannes was about 21. Judging from these officially selected films, according to the standards of previous years, less than ten films could be selected for the main competition unit.

　

On the one hand, some films that can wait until next year will choose to participate in the Cannes Film Festival in 2021 and launch an impact on the awards.

　

Including Leo Calaque’s song and dance films with adam driver and marion cotillard, paul verhoeven’s nun film Our Lady, Bruno Dumont’s It’s Half a Sunny Morning and Serebrennikov’s Flu in Petrov.

　

On the other hand, some popular films have not been made or are not loyal enough. Because Cannes cooperated with Venice to skip tickets, they are likely to run out to attend the Venice Film Festival in September, the Berlin Film Festival in early 2021 or other film festivals.

　

For example, Memory, directed by Ildikó Enyedi, hit the rocks by Sophia Coppola, Bergman Island by Mia Hansen Love, Three Stories by nanni moretti, a frequent visitor to Cannes, and the spy’s wife by Kiyoshi Kurosawa.

　

Compared with the past, this is a film list that has been greatly discounted in terms of heat and topic, but it has also created many new records.

　

According to reports, this year, a total of 2,067 films signed up for the official unit of the Cannes Film Festival, and the number of registrations exceeded 2,000 for the first time. In 2010, the number was only 1,665.

　

The range of participating countries and regions is also expanding. This year, films from 147 countries and regions signed up, compared with 138 in 2019, an increase of 9.

　

Among 532 films directed by women, 16 films directed by women were selected, which is more than before, indicating that the quality of female directors’s works has been improved.

　

At the same time, Cannes also began to pay attention to comedy types, and specially recommended five French comedies in the film list. Whether this number will become more next year can be further seen.

　

However, the biggest feature of this film list is the support for new directors, with 15 directors’ first films accounting for 26.7% of the total, exceeding the previous data.

　

Whether it’s because this year’s popular films and the works of direct directors gave up their seats, Houlang people have more opportunities to enter the room and make their mark, especially during the epidemic, which is more encouraging for these newcomers.

　

　"We have never had so many filmmakers selected for the official unit for the first time, which proves the vitality of the film and the investment and support of the film festival for future films," Fu Mao said.

Cannes Film Festival is destined to write a short story in 2020, and the appearance of this official shortlist has brought comfort and vitality to filmmakers and fans. As Fumao said, "Le cinéma est vivant", the spirit of Cannes has not disappeared, and it still exists this year.

　

Waiting for May next year, the lights will go out, the curtain will open, the music will ring, the screen of the movie palace will flash, and the Cannes Film Festival will officially return!

Old Beijing hotpot.

In the 20th episode of Empresses in the Palace, Yong Zhengdi had a family dinner with Nian Gengyao and Hua Fei. During the dinner, eunuchs served hot pot. At this time, Hua Fei said, "The weather is cold. Since October 15th in the palace, a pot will be added to every meal. For my brother’s coming today, although it is 14th, the emperor ordered the imperial kitchen to prepare this assorted pot. My brother must remember the emperor’s kindness when he drinks and eats. "

Nian Gengyao got up and gave thanks after hearing this. Yong Zhengdi said, "The pot keeps you warm. You are as one as my monarch and minister, and my heart is warmer. "

I wanted to cut a picture, but the play didn’t give a close-up of the pot.

Basically, as long as it is a Qing palace drama, hot pot will inevitably appear. In the 15th episode of Yongzheng Dynasty, May 4th invited the princes to dinner. What you eat is hot pot. The tenth brother opened the lid of the pot and said, "It smells good. It seems that the fourth brother really invited us today."

The tenth brother opened the lid of the pot and said, "It smells good. It seems that the fourth brother really invited us today."

Why is hot pot popular in Qing Palace? There is a saying that hot pot won’t let the dishes cool down, and it’s not easy to serve the wrong dishes. The dishes prepared at each table are unified, and they don’t favor one over the other. In addition, the semi-self-help cooking method of hot pot can reduce the pressure of the imperial kitchen.

According to the "Juju Zhu" of the Qianlong Dynasty in Qing Dynasty, on the tenth day of the first month of the forty-eighth year of Qianlong, Emperor Qianlong invited relatives to have dinner at Ganqing Palace and hosted 530 tables of palace hot pot. In order not to panic during the banquet, Zhang Yishi even rehearsed the order of serving in advance. "There are too many tables and too many people. As soon as the system is set up temporarily, it is inevitable that it will be uneven. Please put the tables and seats in the temple when you pay tribute to the fruit table, so that the eunuchs and others can put them outside, and by the way, remove the lid of the fire. The rest of the tables and seats outside the temple should be decorated in advance with guards and so on, and prepare for compromise … "

Open the search engine, search with "Guinness" and "hot pot" as keywords, and there are all pieces of good news about "how many people eat hot pot together in a certain place and create a new Guinness record". In history, the largest number of participants in the hot pot feast was the thousand banquet on the fourth day of the first month of Jiaqing.

The seating arrangement diagram of the Qing palace banquet.

This banquet is unprecedented, with 3056 elderly people celebrating the birthday of Emperor Tai’s Emperor Qianlong in the Imperial Palace. It is generally believed that there were more than 1,550 hot pots and more than 5,000 tasters at that grand banquet.

In 2014, @ Palace Museum issued a set of Weibo of hot pot utensils, which wrote:

"Rinse hot pot, is Chinese’s original food. The wok unearthed in the tomb of the Eastern Han Dynasty is the hot pot. To the Qing Dynasty, hot pot even became a famous court dish, known as’ hot pot’. There are two basic forms: one is combined type, which consists of five parts: pot, stove bracket, stove ring, stove plate and alcohol bowl. It can cook food at the same time or warm food in a pot alone. The second is to bring a stove in the pot, burn charcoal fire in the stove, and boil water to cook food. "

Weibo, a set of hot pot utensils issued by @ Palace Museum.

It is popular in many countries in the Asia-Pacific region to prepare dishes properly and eat them by boiling water. The seventh episode of The Story of Midnight Food Store Tokyo tells the story of "One-Man Pot".

The "Single Pot" in the seventh episode of The Story of Midnight Food Store Tokyo.

The boss introduced: "In a single casserole, put bonito broth, Chinese cabbage, pork belly and Flammulina velutipes, and boil them together. That’s all." The boss also specifically mentioned that in his shop, eating single pots is accompanied by orange vinegar sauce made of bergamot.

The most frequent barrage in episode 7 of Midnight Food Store Tokyo Story is "Eating hot pot alone", as if one can’t eat hot pot.

There is a good saying: "Hot pot is a group of people’s maocai, and maocai is a person’s hot pot." As a foodie, I am always ready to be a "lonely gourmet".

The difference between hot pot, maocai, string, etc.

　　Ma Ying-jeou, the former leader of Taiwan Province, recently wrote a Spring Festival couplets. The first batch of 100,000 Spring Festival couplets were sold out by the public in one day, and then urgently printed to 220,000 copies, which were also auctioned online at 350 yuan NT. Writing and posting Spring Festival couplets in New Year is a common cultural phenomenon in Chinese on both sides of the strait. But on the island, Spring Festival couplets are given too many "political" meanings.

　　Touchstone of popularity

　　Taiwan Province’s Spring Festival couplets have a special function, which can test the popularity of politicians. Ma Ying-jeou personally writes Spring Festival couplets every year and distributes them to the public free of charge. Last year, he wrote "Golden Rooster Offering Ruins to Get rid of the Old Year, Lucky and Wishing for the Spring Festival", although it also won the public’s appreciation for "beautiful words and correct words", but it was not as popular as the Spring Festival couplets in the Year of the Dog.

　　What is the reason for it People in the Kuomintang said that it was only because Tsai Ing-Wen’s administration had been ineffective for more than a year and caused public grievances that people finally felt Ma Ying-jeou’s goodness again. As the saying goes, "Missing always comes after breaking up" and "it must be Tsai Ing-Wen who is fair to Ma Ying-jeou".

　　Taiwan Province people praised Ma Ying-jeou’s "correct words" because Tsai Ing-Wen launched the Spring Festival couplets "Since Ran Ran, Happy New Year" last year, which was questioned by many scholars as an own goal of "since freedom". A netizen in Taiwan Province said, "Without comparison, there will be no harm". Tsai Ing-Wen is not only afraid to write Spring Festival couplets by hand because of her poor handwriting, but also makes mistakes in extracting them. Tsai Ing-Wen’s support rate fell below 30%, and her Spring Festival couplets also followed the market. Ma Ying-jeou’s Spring Festival couplets are the most expensive online to sell to 350 yuan NT, while Tsai Ing-Wen’s "Everything is happy and good in spring" this year is only about NT$ from 40 yuan to 60 yuan.

　　People will also use the Spring Festival couplets to express their feelings. Last month, a pair of Spring Festival couplets made by netizens in Taiwan Province became popular. The first couplet was "accustomed to the boss being legal on the spot", and the second couplet was "slave workers being punished on the spot", and it was criticized that "there is virtue in sin". Democratic Progressive Party was criticized by the upper and lower authorities for harming labor rights and interests, while the horizontal criticism contained the names of Tsai Ing-Wen and Lai Qingde, the "Executive Dean" of Taiwan, which was very spicy. Netizens have left messages "Where can I buy or get it? I want to post Spring Festival couplets for the first time. "

　　Write for the ballot

　　Businesses in Taiwan Province like to send Spring Festival couplets because they are low-cost image advertisements. Politicians like to send Spring Festival couplets, also to accumulate popularity. Politicians have a lot to pay attention to when writing Spring Festival couplets, such as what to write, who to give it to, and how to be unconventional, and they have to dig their brains out, which has spawned a "Spring Festival couplets politics".

　　The content of Spring Festival couplets should be unconventional first. For example, Seo Yin Lou, a legislator of the Kuomintang who is running for the mayor of Taichung, recently launched "ten dogs and ten beauties", which homophones "all" with "dog", which is quite ingenious. Zhang Jinkun, the mayor of Yuanlin Town, Changhua County, wrote Spring Festival couplets to the people on the spot. "People can write whatever they like, and their minds are the most important." What they provide is personalized service.

　　Besides "what to write", "how to write" is also very important. According to Taiwan Province media reports, Wang Liren, a member of Taichung City Council in Democratic Progressive Party, will write more than 500 Spring Festival couplets in 10 games before the Chinese New Year this year. It is said that he often writes that he needs to put a plaster on his shoulder. From the perspective of moving voters, the effect of sticking plaster may be better than sticking Spring Festival couplets.

　　Niu Zexun, director of the advertising department of the Chinese Culture University in Taiwan Province, said that Spring Festival couplets can reach every household and expand the ticket source. "Spring Festival couplets politics" is a very interesting knowledge. When you choose to send Spring Festival couplets, voters will get more and post more, which will help boost the momentum and political situation. Even if you lose the election, it will appear that "the loser does not lose the battle."

　　There are also examples of self-defeating. Yao Wenzhi, a Democratic Progressive Party legislator who intends to participate in the Taipei mayoral election, recently held a press conference to write Spring Festival couplets. He first wrote "If you don’t move, Yao Yao will lead" and then wrote "Don’t be biased, I’m afraid you will change your mind and love me". The latter sentence is considered to be a "confession" to Tsai Ing-Wen, in which the meaning of inviting pets attracts the resentment of netizens on the island, and many people bluntly say "disgusting!" .

　　Lucky or sad

　　When Ma Ying-jeou wrote Spring Festival couplets last year, he said that "Spring Festival couplets are Chinese customs", which caused praise from netizens on both sides of the strait. Democratic Progressive Party has long been committed to "going to China". After canvassing with Spring Festival couplets, he was ridiculed by netizens: "Why not write Spring Festival couplets on green paper?" The little Spring Festival couplets are not only a square stage for politicians to fight, but also a mirror to show some people’s duplicity and unbearable intentions.

　　Chen Chunlin, general manager of Hanya Cultural Consultant in Taiwan Province, said in an interview with this reporter recently that the custom of Spring Festival couplets on the island is well preserved. In the early years, many people would write their own couplets, and some people with good calligraphy would set up stalls to write Spring Festival couplets for their neighbors and collect a small amount of embellishments. Now the printed matter is getting more and more exquisite, and more people are buying Spring Festival couplets to paste. In addition to politicians, local governments, enterprises and merchants, some temples and monks in Taiwan Province will also present Spring Festival couplets, spring stickers and spring strips to believers. For example, Master Foguangshan Nebula’s spring stickers of "Loyalty and Family Heritage" this year are very popular.

　　Chen Chunlin shuttles across the Taiwan Straits all the year round to engage in cultural exchange activities. According to his observation, there is no obvious difference between the cultural atmosphere of Spring Festival couplets between the two sides, only the difference between urban and rural areas. The culture of Spring Festival couplets in cities of Taiwan Province and mainland China is relatively weak, while in rural areas of Taiwan Province and mainland China, it is relatively strong.

　　Chen Chunlin said that some old streets in Taiwan Province, such as Dihua Street in Taipei, Hukou Street in Hsinchu and Lukang, have a strong Spring Festival couplets culture. If you go to play during the Chinese New Year, you can see handwritten Spring Festival couplets posted at the door of every household, "looking very happy and comfortable."

　　Spring Festival couplets are protected from "de-China" because of their "political function", and they are also sought after by blue-green politicians on the island. For a traditional culture, is this lucky or sad? (Reporter Wang Ping)

Original sesame and HELEN peanut net

Once I was chatting with my daughter’s classmate’s mother, and she said that she was envious of my family’s good grades in every subject. I said it was a big misunderstanding. So she asked me to tell her which subject was not good. I said: Math. Then she smiled and said I was being sarcastic.

I laughed, too. Think about my daughter’s perfect score in math or the first in her class every time she entered the fourth grade. I also said that she was not good at math, so would she have no friends if she chattered like this? But I think I’m telling the truth, because in all subjects, my daughter shows the least interest and conscious investment in mathematics. Judging from her childhood, her interest in mathematics is not much. But this doesn’t mean that we can’t learn math well, nor does it mean that we won’t have a strong interest in math in the future.

So, today I want to record my thoughts on children’s math learning and cheer up the children who have little interest in math like us. Then, how to learn math well if you are not interested enough?

This article was published by Huayou @ Sesame and HELEN in Little Peanut Writing Plan.

First, I will share my three key points about the cultivation of my daughter’s mathematics learning ability:

Cultivation logic

Understand the concept

Looking for patterns

Cultivation logic

Logic is the basis of learning everything, and logical thinking is very important for children’s growth. Mathematics is inseparable from logic, and the formation of a person’s logical thinking develops with rationality and needs to be cultivated from an early age.

1. Borrow picture books and mystery novels to cultivate logic

During my daughter’s kindergarten, I also moved all kinds of math picture books home, but what she could accept was very limited, and she often encountered the situation of throwing them out and not reading them.

What’s more, the three-year-old brother gave her his favorite logic dog, and the two-and-a-half-year-old daughter turned to leave after playing, which was a far cry from his obsession. What should we do? We use other picture books to make up for it. In fact, in addition to math picture books, there are many picture books with strong logic, and many picture books contain math knowledge and concepts. But they are more story-telling and literary than math picture books, and they are more suitable for children who are good at liberal arts.

Here are a few simple examples.

Speaking of picture books with strong stories and good logic, I recommend Gagurizi’s books. For example, the series "Crow Bakery" is all about solving problems, among which there are better mathematical thinking.

The following book is about the development history of the house, and thinking is a line running through it.

In addition, picture books with mathematical concepts, 365 Penguins, 12 Big Troubles of Rabbits and so on are also very good.

There are also Korean and Japanese mathematics enlightenment books, and Li Yupei’s mathematics enlightenment stories, which are also very story-telling.

In primary school, my daughter likes Sherlock Holmes, and this kind of mystery novel can also exercise children’s logical thinking.

Similarly, Keigo Higashino’s books will do.

2. Daily communication and exercise logic

Daily communication with children should also pay attention to whether the dialogue is logical and should be expressed clearly and concisely. Only in this way can children be trained to form an efficient and simple way of thinking.

In addition, having a debate at home or having a discussion on current events will exercise children’s logical thinking.

There is also a family reading sharing meeting that we enjoy. Every time, children need to clear their minds, introduce us to the content of a book, the reasons for recommendation, their own understanding of the book, etc., and also ask questions according to our sharing content. These processes are also a challenge to her logical thinking.

3. Exercise logical thinking through games

Letting children invent games by themselves is a good way to exercise logical thinking. Setting the rules of the game must form a logical closed loop, which needs to be rigorous and interesting. Playing games can also exercise logical thinking, and most educational toys are actually based on the promotion of logical thinking.

Understand the concept

I think learning mathematics in primary school should aim at laying a foundation. How to lay this foundation, I think the key is to have a process of thinking and understanding the concept. In the pre-school stage, we didn’t teach our children to calculate, but took her to know and be familiar with numbers from various angles. In preschool and the first grade of primary school, my daughter was fascinated by han sheng mathematics. I think this set of books is very helpful for understanding mathematical concepts.

Reading every book, we need to find the material, and discuss it while doing it. To tell the truth, it takes a lot of effort, but it is also very rewarding. During that time, the child shared a lot of her understanding of mathematics with us.

Looking for patterns

In daily chat, we will discuss and discover mathematical laws together. For example, on a way home, the daughter who just learned addition figured out the multiplication table herself, which made her very happy. After knowing integer operation, she advanced to decimal operation, positive and negative operation. In the process of finding the law, we have once again verified the importance of understanding the concept.

With the passage of time, my daughter has taken a little interest in mathematics. I think it is not difficult to learn mathematics well by doing the above three points (logic, concept and law).

Further share our experiences in the lower grades of primary school.

Six mathematical enlightenment practices

My enlightenment to children’s mathematics has always been in an unconscious state. But mathematics in life is really everywhere, and the so-called enlightenment has been completed unconsciously. The following are some enlightenment experiences in the lower grades of primary school, which may bring you some reference.

1. Counting and recognizing numbers: My daughter gave me great surprises when she counted in front of me for the first time and recognized Arabic numerals for the first time. Because our whole family didn’t realize that we had to enlighten our children at that time. But the child unconsciously learned it by himself. Why? Because we usually use these numbers. For a daughter, watching how adults use numbers may be as natural a learning process as using chopsticks. Integrating numbers into the language and letting children feel the meaning of numbers may be regarded as our initial mathematics enlightenment for children.

2. Know the score, percentage, decimal, positive and negative numbers: The daughter knows the score and percentage when cutting her nails. When children were young, they were impatient with nail cutting, so I used questions to distract her. How many have you cut now? How many are left? How many parts have you finished cutting? What’s the percentage difference? Unexpectedly, as long as you ask questions step by step, your daughter can answer them.

Going up the stairs and looking at the thermometer are good opportunities to know positive and negative numbers. During kindergarten, my daughter understood the concept of negative numbers and saw how to use positive and negative numbers to express different directions and deal with more complicated problems. Later, naturally, I understood the meaning of absolute value.

Go to the market to buy food, and naturally use decimals. In the first grade, I went to the market to buy food, and my daughter settled the accounts herself, which was very good. Buy more than a dozen dishes, yuan jiao fen can also be calculated clearly. In order to facilitate the calculation, she used decimals.

3. Deepen the perception of numbers in chatting: I am very willing to chat with children and talk about everything. We will talk about our favorite numbers and think which one is particularly different. Children’s understanding of numbers can also be seen from these chats. Including mathematical concepts such as approximate number, infinity and limit, we have all brought them in in small talk.

Here’s a girl’s opinion about numbers:

What is "zero"?

She said: Zero is the origin of the universe. You can find a number anywhere, and you can find a number corresponding to it through zero. Zero not only means nothing, but also has many other meanings. For example, zero can mean the horizon.

A useless number.

My daughter thinks that some numbers are useless, such as very, very large numbers, which are so big that few people can use them. Moreover, when the number you want to count is that big, you don’t care what it is. Others are because it has been changing, so it is meaningless to count the specific figures. For example, how many bacteria are there in the world, or how many bacteria are there in a person. It’s changing all the time, and it’s fast. If you want to say exactly how much it is, you have to talk about units much smaller than seconds.

4. Different solutions to a problem: I don’t pay much attention to where the child’s math class has gone, and whether she has done the problem correctly. I am more concerned about what kind of problem-solving ideas she has when she encounters problems. From simple addition and subtraction to complex application problems, I will discuss with her how many solutions there are. Now the same is true for her classmates. If the first method is not understood, she will use the second and third methods to answer it.

5. Break through a little bit every time: I like to let my children try what the teacher hasn’t taught. If you know the addition and subtraction within 20, you will figure out what is within 100 and what is within 1000. If you know addition, let the children ponder multiplication by themselves. Knowing how to multiply single digits, I figured out how to multiply two digits by one digit and two digits by two digits. Give children a chance to explore for themselves.

6. Develop thinking in the game: We don’t brush the questions, but we brush the games. Sudoku, board games and poker, these three items are all related to mathematics. Especially board games, there are very rich resources now. It is very helpful to train children’s concentration and memory, sense of space, logical thinking and problem-solving ability.

Share our mathematics enlightenment book list simultaneously

Like me, she hasn’t read so many math books. When I was a child, I liked a set of math games in Itsumi Taro, and later I was in han sheng. Now I just started studying terrible science.

In a word, I don’t care much about my children’s mathematics. I haven’t read any books about the enlightenment of mathematics, nor have I taken my children to study and practice systematically. I just learn what I encounter in my life, and I hope I can find more wonderful things on the way in the future.

digression

A few days ago, I posted a post in the hope that the flower friends would contribute to the daily performance of Niu Wa in Mathematics. Now I will share my statistical results with you.

Love to do problems: 14 votes (of which 4 votes mean love to challenge difficult problems)

Strong logical thinking ability: 7 votes

Like to deduce formulas and theorems, and sum up laws: 7 votes.

Like to sort out the relationship between knowledge points and master the links between old and new knowledge: 3 votes.

Like self-study (learning in advance): 2 votes

The other 1-vote items are: understanding ability, like reading math books, like playing math games.

Flower friends have discerning eyes, and all these projects are helpful for math learning. If we find that children also have such ability, or occasionally make such performance, we will encourage them. The above views are for your reference only. On the way of learning mathematics, I look forward to your company and getting better and better.

Original title: "Daughters who have no interest in mathematics since childhood, almost all the exams after the fourth grade are full marks, methods and books …"

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　　Since the media era, it seems that everyone has a microphone and everyone can be a reporter. In this torrent from the media, we are not only faced with all kinds of information, all kinds of opinions and all kinds of analysis, but also rumors, attacks, abuse and all kinds of mixed information. In order to attract traffic, attract people’s attention and pursue 100,000+,some media practitioners use various means: some fabricate content, some use scary headlines, some copy other people’s original articles, and some even publish vulgar and pornographic content.

　　On May 11th this year, a WeChat WeChat official account published an article titled "Thanks to you, the driver who killed the stewardess is lying at home counting money". The article ignored the dignity of the deceased and the feelings of his family, and fabricated the details of the stewardess’s murder by novel, with exaggerated wording and even unbearable erotic imagination. It was criticized by netizens for marketing the tragedy, rubbing hot spots and eating too ugly, which angered the public. Under the pressure of netizens, this WeChat WeChat official account posted an apology letter that night. Because the publication of vulgar content caused public discomfort, the public number was permanently banned.

　　Media chaos: vulgar pornography

　　In order to create excitement, attract attention and increase traffic, some even publish pornographic and vulgar content from the media. On WeChat, a WeChat official account clicked in, which was full of titles such as "Hot Dance, Too Excited", "Uniform Temptation" and "Private Photo of Sexy Beauty". Clicking in the video of all kinds of beautiful women wearing naked and posing was unsightly; On Weibo, an account posted a series of pictures of naked men. Also on Sina Weibo, an account actually posted vulgar pictures involving teenagers.

　　Self-media chaos II: Title Party

　　In the self-media, in addition to vulgar and pornographic content, it is common to catch people’s eyes by headlines. In order to let users click and forward, the most frightening topics are often used, such as "frightening urine" and "amazing insider", which can often be seen in the circle of friends: "If it is Chinese, please transfer it to me, whether it is true or not." Get a high amount of forwarding and reading by means of moral kidnapping. There is also a kind of self-media that often uses the banner of life tips, tips and health care, and then adds "must see" and "immediately transfer to family" in the title. This kind of information is often easier to be read and forwarded in large quantities.

　　Since the media chaos 3: rumors

　　On October 10th, a warning notice signed by "Beijing Public Security Bureau" spread rapidly on the Internet. The notice said: A 2-ton elephant was lost in Haidian Zoo in Beijing, and a notice for finding the elephant has been sent to all districts, counties and towns in the city. He also pointed out: "Asian elephants are national first-class protected animals. They are thick-skinned, meaty, unpalatable and intolerant. I hope that the people involved will wake up in time, stop from the brink and surrender to the relevant departments to report the case and strive for leniency." The inscription reads "Beijing Public Security Bureau". Soon, Weibo, the Beijing Zoo, denied the rumor and confirmed that the news was false. Subsequently, Weibo, the official of Beijing Public Security Bureau, released a message: The zoo counted the elephants and they were all there. According to the investigation, the rumour maker forged the warning notice, which led to the massive spread of the false information on the Internet. The police imposed a three-day administrative detention on him according to law. Let’s take a look at this again: "Goodbye, paper train tickets, official notice from the General Administration of Railways." This kind of information is false at first glance, but it is often forwarded by a large number of netizens who don’t know the truth because the news is incredible.

　　The fourth chaos from the media: black public relations

　　On April 26th, Weibo, the official of a dairy company, published an article, which disclosed its performance in detail. On May 2nd, the news that was re-edited and made appeared on some big V Weibo. The big V’s, who have always released their personalities and led by their thoughts, are surprisingly consistent this time. Once this Weibo was issued, it caused a lot of doubts. Netizens questioned these big V’s "exactly how much money they collected, and they all agreed to stand for a dairy company". Some netizens directly condemned these big V’s "earning money without a bottom line". Afterwards, some big V deleted this Weibo, and some big V declared that they had refunded and apologized in Weibo. Some self-media, including these big V’s with certain social attention, use their popularity and influence on the Internet to publish public relations manuscripts of some enterprises for free. Some are even hired to publish articles attacking and discrediting specific enterprises from the media, which are collectively referred to as black public relations.

　　According to statistics, there are currently 800 million netizens on the mobile Internet, and the number of WeChat WeChat official account has exceeded 39 million. Many industrialized tubas have tens of thousands of fans, and many hot articles have read more than 100,000+. With the rapid development of the media, many chaos has surfaced. What are the reasons for these chaos?

　　At present, the self-media realization mode mainly relies on advertisements, fans’ rewards and knowledge payment, and obtaining these depends on high traffic, and high attention has become a bargaining chip. When traffic is reduced to business, various means to increase traffic and create chaos appear. Some self-media practitioners regard the amount of fans, reading and 100,000+as their pursuit goals, and some people take advantage of the situation to start a business of brushing reading.

　　The fifth chaos in the media: spending money to buy reading

　　On Taobao, the reporter saw that there are still many businesses that help brush the reading volume. For example, every single 1 yuan dollar has a turnover of nearly 80,000.

　　At present, a WeChat WeChat official account has millions of fans, which has good attention and influence. Its founder, Mr. Feng Guozhen, is very helpless about some hidden rules in the media industry.

　　Feng Guozhen said: "It imitates a lot of WeChat running at the same time through a computer simulator. These WeChat are all controlled by its instructions, that is, many merchants selling reading have many mobile phones running and visiting in clusters at the same time. This is equivalent to reading fake fans."

　　If you want to read beautifully, you can spend money on it. As long as you are willing to spend money, 100,000+explosive articles can be easily done. Also delete articles, but also real money.

　　A self-proclaimed "civil aviation tabloid" WeChat official account editor offered a price of "one yuan for a reading". This WeChat official account publishes some inside information about airlines, which may have a negative impact on some involved companies, and it will cost money to delete the posts.

　　In addition to spending money on reading and deleting posts, plagiarism and forgery of originality have also become a very common means of self-media publishing.

　　The sixth chaos from the media: pseudo original

　　Feng Guozhen told reporters: "The most exasperating thing is that many articles we have worked so hard to write have been originally protected, but as you know, there are some marketing numbers, which take these contents that you have a particularly high click volume and then change them later, just after the original approval percentage, so it is not plagiarism."

　　For some time, the competition in the media market has become increasingly fierce, and all major platforms have encouraged original articles and established an original protection mechanism, so that original content can be recommended first. Since media authors can take the lead and pursue originality for their own content, they are also racking their brains. "Washing the manuscript" is pseudo original’s crash method.

　　"Washing the manuscript" is to take other people’s original articles, make a makeover, and package them into their own articles without being discovered by others, pretending to be original. This WeChat WeChat official account seems to be marketing insurance. On July 25th this year, this trumpet published a short article about "manuscript washing": "Press pseudo original, do manuscript washing seriously, and generate 100,000 explosive articles in one second". After the reporter opened Baidu and searched pseudo original, many websites appeared on the screen. The reporter opened the number one website, copied a high school Chinese text in the input box of the website, and clicked "Generate pseudo original" on the screen. Within one second, the "manuscript washing" was automatically completed by the website. This is an article by the famous writer Liang Heng. Comparing the original text with "pseudo original", we can find that 14 of the short paragraphs of more than 120 words have been replaced by words with similar meanings. In this way, plagiarism is more hidden, the original author is more difficult to find, and the auditing mechanism of some platforms can be bypassed.

　　From the media, some original articles will be copied, but it is not easy to defend rights.

　　Wang Sixin, a professor at China Communication University, said: "A large number of self-media infringements occur between individuals. If an individual wants to defend his rights, he usually faces the high cost of defending rights, and the evidence of defending rights is difficult to obtain evidence, so many infringers use the platform of self-media to arbitrarily infringe."

　　The rich and varied information gives the audience more choices, but the mixed and confusing information is also polluting our cyberspace, and the media is not a place of extra-legality.

　　Su Renxian, deputy director of the Mobile Network Administration Bureau of the Central Network Information Office, said: "In the next step, the Central Network Information Office will coordinate relevant departments and further intensify its work. First, innovate management ideas, explore new methods, manage new formats and solve new problems. Implement classified management, territorial management and whole process management for self-media; The second is to carry out special rectification activities from the media, severely punish illegal and illegal accounts according to laws and regulations, resolutely curb the chaos from the media, resolutely safeguard the normal communication order of the network, and strive to create a clean, positive, healthy and orderly cyberspace. "

　　Media has become a huge industry, but the rules of practice are not mature. Some practitioners lack self-discipline, some platforms lack social responsibility, and some regulatory measures have not yet been put in place. Some media have lost their basic bottom line in order to win the favor of the market. Although the threshold of information release has been lowered since the media era, this does not mean that you can do whatever you want without rules. The internet is not a place of extra-legality. It is not for anyone to edit it if they want, copy it if they want, and spray it if they want. From the media, we should also respect facts, spread rationally, strictly abide by the bottom line of law and morality, and on this basis, work together to "create a clean and honest cyberspace."

　　On the morning of June 30th, the centralized launching activities of the third batch of newly started projects in Shenzhen in 2023 were held in Longhua District. There are 294 new projects started in this centralized way, with a total investment of about 314.43 billion yuan, and the planned investment in 2023 is about 47.05 billion yuan. Mayor Qin Weizhong attended the event and announced the start of the project.

　　It is reported that among the 294 centralized construction projects, there are 210 government-invested projects with a total investment of about 88.44 billion yuan and an annual planned investment of about 14.15 billion yuan, accounting for 30.1% of the annual planned investment of all projects. There are 84 social investment projects, with a total investment of about 225.99 billion yuan and an annual planned investment of about 32.90 billion yuan, accounting for 69.9% of the annual planned investment of all projects.

　　In terms of fields, there are 34 new projects in the industrial field, with a total investment of about 92.53 billion yuan and an annual planned investment of about 13.94 billion yuan. It mainly includes Huizhou 26-6 Oilfield Development Project, Luozu Area "Industrial Upstairs" Project, BYD Energy Storage Industrial Park Project, etc.

　　There are 91 infrastructure projects with a total investment of about 36.43 billion yuan and an annual planned investment of about 6.40 billion yuan. It mainly includes the interception and drainage project of Shawan River Shenzhen Reservoir, the reconstruction project of Caimei Interchange, and the construction project of Huancang South Road (west section).

　　There are 133 projects in the field of people’s livelihood with a total investment of about 55.17 billion yuan and an annual planned investment of about 8.62 billion yuan. It mainly includes the reconstruction and expansion project of Luohu Chinese Medicine Hospital, south university of science and technology of china Affiliated Hospital (headquarters) and Ocean University (Phase I).

　　There are 36 other projects with a total investment of about 130.30 billion yuan and an annual planned investment of about 18.09 billion yuan.

　　It is worth noting that there are 18 new projects with a total investment of more than 5 billion yuan, with a total investment of about 183.31 billion yuan and an annual planned investment of about 16.39 billion yuan. There are 7 projects with a total investment of 3 billion to 5 billion yuan, with a total investment of about 24.91 billion yuan and an annual planned investment of about 5.34 billion yuan. There are 33 projects with a total investment of 1 billion to 3 billion yuan, with a total investment of about 64.62 billion yuan and an annual planned investment of about 12.81 billion yuan.

294 projects, including Ocean University (Phase I), will be started intensively, and there will be a "new" school hospital shopping mall at the doorstep.

　　On the morning of June 30th, the third batch of newly started projects in Shenzhen in 2023 was held. The reporter learned from the scene that there were 294 new projects started in this concentration. Among them, there are 34 industrial projects, mainly concentrated in advanced manufacturing, and the pace of building a modern industrial system has accelerated. There will also be schools, hospitals and shopping malls in front of citizens’ homes, and a number of traffic improvement projects and tourism development projects will be started, which will further improve the quality of urban life.

　　Highlight the manufacturing industry and increase the number of "Shenzhen Zhizao"

　　Giving prominence to the manufacturing industry as the master, Shenzhen will promote the development of strategic emerging industries with advanced manufacturing as the mainstay and enhance the competitiveness of the modern industrial system. In this batch of newly started projects, there are 34 industrial projects, including the new generation mobile terminal intelligent manufacturing base project, BYD energy storage industrial park project, and the comprehensive development project of "20+8" advanced manufacturing park for intelligent sensors and precision instruments in the Bay Area (Phase II).

　　The main venue of the centralized start-up activity is located at the project site of the new generation mobile terminal intelligent manufacturing base, which is dedicated to building a leading domestic high-end intelligent manufacturing demonstration park integrating research, production and marketing, and promoting the industrial development of Shenzhen in the new generation of intelligent terminals; The project of Shenzhen Energy-Siemens Energy Cooperation Industrial Park will be built into a source of energy industry innovation, a technical test site for advanced industries, a model room for future zero-carbon parks, and strive to be a national demonstration benchmark for energy industry; The R&D and production base project of peripheral products of intelligent terminals will gather the upstream and downstream industrial chains of intelligent terminal equipment products.

　　Shenzhen promotes the construction of major scientific and technological infrastructure. The Shenzhen Zhongneng high repetition rate X-ray free electron laser project, which started construction this time, will promote original scientific research in the fields of information, life, materials and energy, and is of great significance for promoting the innovative development of strategic emerging industries in Shenzhen and the localization of key instruments and equipment. The construction of the National Technical Standards Innovation Base (Shenzhen) project will build a world-class public service platform for standards innovation.

　　133 livelihood projects continue to improve the quality of life.

　　Among the newly started projects, there are 133 projects in the field of people’s livelihood.

　　In terms of school construction, the Qianwan 10-unit nine-year compulsory school project and the Mawan 19-unit nine-year compulsory school project located in Qianhai Cooperation Zone can provide 3,360 and 2,520 degrees respectively after completion; Shenzhen High School, a high school affiliated to the National People’s Congress in Dapeng New District, will be expanded to provide 900 degrees. Baoan middle school (Group) Junior Middle School will be rebuilt and expanded, and 400 new degrees will be added. The commencement of the Ocean University (Phase I) project will gather global high-end marine talents and scientific and technological resources, and provide strong talent guarantee and scientific and technological support for Shenzhen to accelerate the construction of a global ocean centre city with international attraction, competitiveness and influence.

　　In terms of hospital construction, the Baoan Hospital project of the Municipal People’s Hospital can provide 3,000 beds after completion to build a medical center in northern Shenzhen; South university of science and technology of china Affiliated Hospital (Headquarters) project, with 800 beds planned, will make up for south university of science and technology of china’s shortcomings in the development and layout of medical disciplines and further enhance the comprehensive strength level of Shenzhen research hospitals; After the reconstruction and expansion of Luohu Chinese Medicine Hospital, the number of beds will increase to 700, improving the medical environment for patients.

　　In addition, the renovation and upgrading project of Dongmen Commercial Pedestrian Street, China Resources (Pingshan) Vientiane City Project and xiaomeisha Coastal Ocean Tourism Development Project will start, which will provide new choices for citizens’ consumption and leisure; The Guiwan section project of Qianhai Stone Park will build a cultural node of Shenzhen-Hong Kong cooperation and a world-class living room in the Bay Area; Shenzhen-Shantou Hub Project, Caimei Interchange Reconstruction Project, Longda Expressway Municipal Reconstruction Project (Phase I)-Guangqiao Interchange started two ramp projects, which further opened traffic bottlenecks and improved the quality of traffic.

　　Strive to start big projects every month in the second half of the year.

　　Shenzhen insists on driving effective investment with major projects, and strives to form a good pattern of planning a batch, reserving a batch, building a batch and reaching production, so as to gain momentum for high-quality development. Prior to this, two batches of centralized construction activities have been held in Shenzhen this year, with a total of 529 new projects, with a total investment of 678.7 billion yuan and an annual planned investment of 104.4 billion yuan. The construction of these projects has effectively promoted the speed and quality improvement of fixed assets investment in the city. From January to May, the investment in fixed assets in Shenzhen increased by 12.4%, and the investment operation showed a good trend of speeding up, improving quality and efficiency.

　　Guo Ziping, director of the Municipal Development and Reform Commission, said that the next step will focus on two aspects: First, comprehensively coordinate and dispatch the projects that have already started, especially the newly started projects this year, and give full play to the "1+10+20" scheduling mechanism, focusing on Line 15 of the fifth phase of the track, Pingyan Railway, Tencent Music Headquarters, BYD Global R&D Center and Energy Storage Industrial Park, and the Chinese University of Hong Kong (Shenzhen) Medical College to follow the progress. Second, we will comprehensively promote the early projects to accelerate the construction, speed up the Free Electron Laser, Shenzhen Academy of Medical Sciences and Shenzhen Bay Laboratory Campus, other tracks in the fifth phase of the track, Xili High-speed Railway Hub, and Guangdong-Hong Kong-Macao Greater Bay Area Power Transmission Project in Southeast Tibet, and strive to start major strategic projects every month in the second half of the year, rolling and accelerating the construction, and continuously consolidating the investment growth potential.