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speed up apply the brakes oil consumption second rice rise A self-motivated test of the new Honda Accord 2.4L Evaluation Editor-Wang Ziping:

The most outstanding feature of the new Accord is its cost performance. It has worked very hard to add enough scientific and technological security configurations, which makes it particularly eye-catching among the same price models. But the price is the most lethal weapon, and its price is basically the same as that of the old models, which makes its cost performance suddenly more prominent. Suddenly there are so many rich configurations, I think no one will not like it, and then it is the regret of the owners of the old models.

Evaluation Editor-Liang Haiwen:

The upgrade of the new Accord focuses on the configuration and modeling. It must be admitted that the appearance of the new car is really dazzling, which is very important to attract young consumers, and the blessing of a number of high-tech configurations makes it keep up with the trend. Although the engine has been re-adjusted, its power performance is at the same level as the old one, and its acceleration performance is still better than that of the two main Japanese rivals. The manipulation feeling is still sticking to the original style: it is the most athletic among the Japanese "Three Musketeers" and more comfortable than its European and American rivals.

Evaluation Editor-Huang Rongjia:

As an old car owner, I think the appearance of the new Accord is much more beautiful than the current car. The configuration is much richer, especially the configurations such as inner CarPlay and Honda SENSING system, which are full of highlights. To sum up, compared with the current 2.4L model, the new car has improved a little, which has brought many surprises to my old car owner. To tell the truth, seeing a new car really makes people feel the urge to change cars.

The times and technology are progressing, and high-tech configuration has become the standard of many cars, which brings consumers a better experience. There are many choices of cars now, as we said today. Next, let’s take a look with Xiaobian.

Let’s take a look at the appearance of Model X. The front of Model X adopts a very simple design and looks more spiritual. Coupled with the cool headlights, it looks very spiritual. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 5037MM*2070MM*1684MM. The car adopts simple lines, and the side gives people a very flamboyant feeling. With large-sized thick-walled tires, the shape is eye-catching. In the rear part, the overall shape of the rear echoes the front, and the taillights give people a very capable feeling, and the overall layout is impressive.

Sitting in the car, the front face of Model X looks very stable and the overall shape is remarkable. The steering wheel of the car is very in line with the interior style, made of leather, and has a good grip. From the central control point of view, the car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and gives people a sense of fashion and dynamic. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable, and the trendy design elements make people remember it at a glance. The car adopts leather-like seats, equipped with functions such as electric adjustment of auxiliary seat, electric adjustment of seat with memory, and seat proportion tilting, which makes the whole ride feel soft and comfortable.

Model X matches the gearbox, with an acceleration time of 2.6s per 100 kilometers, and the power is completely OK for daily use.

The car is equipped with driving mode selection, remote control key, NFC/RFID key, interior ambient light, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection and other configurations. The configuration is not bad, and there is no problem in meeting daily use.

Summary: The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper.

On February 3rd, 2015, China Internet Network Information Center (CNNIC) released the 35th Statistical Report on Internet Development in China, in which ten trends and characteristics of Internet development in China were expounded.

First, the growth rate of netizens continued to narrow, and the difficulty of transforming non-netizens continued to expand. In 2014, there were 31.17 million new netizens in China, and the growth rate was significantly narrowed. Non-netizens’ willingness to surf the Internet continues to decline. The main reason for not surfing the Internet is that they don’t know computers or networks. The lack of Internet knowledge and application skills is an important reason for the gap in Internet use between netizens and non-netizens.

Second, there are great differences between Internet regions, and the digital gap between urban and rural areas needs to be further reduced. The inter-provincial difference of Internet penetration rate decreased from 3.37 in 1997 to 0.24 in 2014, but the difference between developed and underdeveloped provinces is still obvious. Although the scale and penetration rate of netizens in rural areas are increasing, the difference of Internet penetration rate between urban and rural areas is still expanding, and the fundamental reason is the unbalanced regional economic development.

Third, tablet entertainment is preferred, and network TV opens a new mode of entertainment. The entertainment and convenience of tablet computers make it an important entertainment device for netizens. At the end of 2014, the utilization rate has reached 34.8%, and it has a higher utilization rate among people with high education and high income. Internet TV has gradually become a new family entertainment mode. As of December 2014, the utilization rate of Internet TV has reached 15.6%.

Fourth, instant messaging has a stable position and evolved into a high value-added business portal. As of December 2014, the utilization rate of mobile instant messaging was 91.2%, up 5.1 percentage points from the end of 2013. Mobile instant messaging has gradually evolved from a single communication tool to a user portal for high value-added services such as payment, games and O2O, and has provided huge potential commercial value for other services with a huge user base.

Five, the mobile phone business application broke out, and the mobile phone travel booking momentum was the fiercest. In 2014, the development of mobile commerce applications among netizens in China exploded, and the annual growth rate of users such as mobile online shopping, mobile payment and mobile banking far exceeded the growth rate of other mobile applications. Mobile phone travel booking, which has been at a low level for a long time, has an annual growth rate of 194.6% in 2014, making it the fastest growing mobile business application.

6. Internet financial management is gradually decreasing, and the scale is stable and the expansion speed is gradually slowing down. By December 2014, the number of netizens who had purchased online wealth management products reached 78.49 million, an increase of 14.65 million compared with June 2014. Due to the diversion caused by the decline in yield and the recovery of China stock market, the explosive growth of users has basically ended, and the growth rate has begun to slow down.

Seven, the popularity of enterprise Internet is high, and there is much room for improvement in practical application. In enterprises that use the Internet for office work, the access rate of fixed broadband has exceeded 95% for many years, but there is still much room for improvement in the actual application level of the Internet. The boundary between traditional enterprises and internet enterprises is becoming more and more blurred, and the internet will become an inseparable part of the daily operation of enterprises.

Eight, the first-tier cities improve the quality of O2O, and medical and housekeeping O2O needs to be released urgently. O2O enterprises take the lead in layout in first-tier cities, and quickly gather a large number of deep users by catering to users’ needs; The business layout of second-and third-tier cities is gradually expanding, and the huge consumption potential will make the market enter the stage of incremental growth. The development of medical and housekeeping O2O has just started, with strong user demand and great development potential.

Nine, mobile phone network video exceeds PC, and network video has entered a period of steady development. In 2014, the overall scale of online video users was still growing, but the usage rate declined slightly; The user scale and usage rate of mobile video still keep increasing, but the growth rate has obviously slowed down, and the network video industry has entered a period of steady development. As of December 2014, 71.9% of video users chose to watch videos on their mobile phones; The usage rate of tablet computer and TV is about 23%, which is an important device for watching online video programs.

Ten, PC online games are still the backbone, and mobile online games and TV games are the highlights. PC online games attract the most valuable in-depth users and remain the backbone of the game market. The explosive growth of mobile games reached its peak in the first half of 2014, and gradually entered the reshuffle period in the second half of the year, showing a steady and declining trend. It is expected that the share will be further expanded in 2015. In 2014, the policy of lifting the ban on game consoles made video games a new market focus. However, judging from the current development trend of the TV game market, it is not the game console, but the Internet TV or "box" that will quickly occupy the market in the next year.

Author: Hao Jun

Editor’s opinion:In the Guangzhou Auto Show, which has not been launched first, the most is SUV new cars. From the brand point of view, the proportion of domestic new models is much higher than that of joint venture models, and from the power characteristics, it is a hybrid model. To be exact, the proportion of plug-in hybrid models is higher than that of oil-electric hybrid models, and oil-electric hybrid models are higher than pure electric models, and pure electric models are higher than fuel vehicles. To put it simply, it is the truth that the market determines products that the models that can be free from the restrictions of charging piles are increasingly recognized by consumers. I hope that in the end, the quality of these hybrid models can be better than that of fuel vehicles, and the price can be more affordable than that of pure trams. Regardless of other restrictions, the needs of the people are the most real.

Although this year’s Guangzhou Auto Show came late, there are many hot new cars, especially the SUV models that occupy the most display area of various brands, and are still the most concerned areas. The following ten SUVs are the hot models unveiled and listed on the first day of this Guangzhou Auto Show. Whether it is the tank 500 or Mazda CX-50, or Honda Toyota’s Hao Ying Feng Landa, they are all hot spots in the eyes of the media and consumers. These new SUVs have a common trend, that is, they are mainly plug-in hybrid or hybrid electric power. Even if the fuel version comes into the market first, it will be said in the press conference that the plug-in hybrid version or the hybrid version of oil and electricity will be launched in the future … It can be seen that the hybrid model that is not restricted by electric piles is truly accepted by the market with the consideration of environmental protection attributes and convenience characteristics.

Tank 500 PHEV

On the opening day of the 2022 Guangzhou Auto Show, the tank 500 PHEV made its debut. The appearance of the new car is still built in a family-style design language that is very familiar to the public. The front grille with exaggerated size has dense banner silver trim inside. In addition, the front grille will be equipped with a thick silver frame, which can make the vehicle look more domineering. According to the previous application information, the new car will also provide another style of front grille.

The overall layout of the center console in the car has not changed. As can be seen from the picture, the left side of the bar will be equipped with PHEV exclusive buttons. At the same time, it is also equipped with parking assistance, seat ventilation and heating.

The length, width and height of the new car body are 4886(5078)/1934/1905mm respectively, and the wheelbase is 2850 mm. Its power system will be equipped with a 2.0T plug-in hybrid system, in which the maximum power of the engine is 180kW.

GAC Toyota Fenglanda Hybrid Edition

During the 2022 Guangzhou Auto Show, GAC Toyota announced the brand rejuvenation conference of the dual-engine and introduced the fifth-generation dual-engine hybrid technology. As part of the new strategy, the hybrid version of GAC Toyota Flanders was officially released.

The appearance of the new car maintains the overall design of Flanders, the front face is family style, and the large mouth air intake grille is recognizable. As a hybrid car, its LOGO has also been changed to a blue version, and a hybrid logo has also been added to the front fender. Compared with the fuel version, the car side design has also been fine-tuned. Specifically, chrome decoration has been added to the side skirt, and the style is further closer to Willanda, and the whole is more upscale.

The new car adopts a new generation of hybrid system. The 1.8L three-electric system of the fifth generation THS hybrid system is reduced by 13.3kg, and the comprehensive power is increased by 12%. It uses a miniaturized, high-speed motor to reduce the loss and improve the power output at the same time. PCU electronic control unit has achieved 2% miniaturization and 17% lightweight, reducing the loss by about 10%. It is worth mentioning that a newly developed lithium battery system has been adopted, which has achieved 34% miniaturization and 44% lightweight, and at the same time, the power output capacity has increased by 8%. According to the official, its acceleration capacity of 0-60km/h can be increased by 14%.

Wei pai LAN shan DHT-PHEV

At the 2022 Guangzhou Auto Show, Blue Mountain, a brand-new medium and large SUV—— owned by Wei Brand, was officially unveiled. According to previous news, the price of the new car may be between 350,000 and 400,000 yuan.

The front face of the new car has been redesigned, equipped with split headlights and trapezoidal air intake below, which is quite distinctive as a whole. According to the previous information from the Ministry of Industry and Information Technology, the length, width and height of the car body are 5156/1980/1805mm and the wheelbase is 3050mm respectively. The rear of the car is designed with a through-going blackened taillight group, and the rear enclosure is also equipped with a through-going decorative strip and a two-way exhaust shape. Its line design makes the new car show a good sense of integrity and recognition.

Its power system will be equipped with plug-in hybrid power system including 1.5T engine, motor and ternary lithium battery pack, with a pure electric cruising range of 180km in WLTC working condition and fuel consumption of 6.7L/100km in feed state. According to the previous data of the Ministry of Industry and Information Technology, the maximum engine power of the new car is 154 HP, the comprehensive cruising range of WLTC exceeds 1200 km, and the comprehensive fuel consumption of WLTC is 0.75L/100km.

Brand-new Honda haoying mixed edition

The 2022 Guangzhou Auto Show officially opened, and Guangqi Honda’s brand-new Hao Ying plug-in hybrid model was officially unveiled. Thanks to the new design language, the new car not only looks more fashionable, but also looks much younger. The front grille adopts a similar layered design, the upper part is connected with the headlight groups on both sides, which can improve the visual width of the vehicle, and the lower part adopts a "big mouth" design, which significantly enhances the gas field of the vehicle. The rear of the car adopts a very simple design, and the layout of the light group inside the taillight group is longer and narrower, which looks more stretched and looks more atmospheric than before. In addition, the new car continues to use two-way exhaust.

Honda’s latest family-style design is adopted in the car, and the all-LCD instrument panel is matched with the suspended central control panel, coupled with the through-going metal air conditioning air outlet design, so that the texture of the new car interior is well improved. In terms of configuration, the new car will be built with Honda Connect 3.0 system and will also integrate Honda Sensing 360 driver assistance system.

Its power will be equipped with a plug-in hybrid system consisting of a 2.0L naturally aspirated engine and an electric motor.

Mazda CX-50

On the occasion of the opening of Guangzhou Auto Show in 2022, Mazda CX-50, a brand-new model of Mazda, was officially released. The new car is positioned as a compact SUV, based on the front-wheel drive horizontal platform, or will be officially launched in the first half of 2023.

Its overall appearance continues the design of overseas models, and the family-style front grille is still not absent. The China Net adopts the current common design, which can enhance the exquisiteness of the vehicle. The convex front wheel cover design on the vehicle side can broaden the visual effect of the vehicle, and also highlight the cross-border nature of the vehicle. It is worth mentioning that compared with overseas models, the domestic models are further optimized for the leg space and footstep space in the back row, bringing more comfortable riding experience. The length, width and height of the car body are 4785/1920/1638mm and the wheelbase is 2815mm respectively. Mazda’s iconic taillight group design can be seen at the rear of the car. The wide rear enclosure can effectively enhance the visual center of gravity of the vehicle, and the crossover style is rich. At the same time, the new car is also equipped with diversion grooves on both sides of the rear enclosure, which forms a good echo effect with the front enclosure design. In addition, the new car adopts a two-way exhaust design, which is in line with the silver guard style at the rear enclosure. Body color matching will introduce two brand-new body colors: zircon gray and tranquil blue.

In the future, the new car will be gradually equipped with fuel/hybrid powertrain, and the 2.0L/2.5L version will be launched in advance, and the transmission system will match the 6AT gearbox. Among them, the 2.5L engine will integrate intelligent cylinder shifting technology to optimize fuel consumption performance. In addition, the new car is based on the newly developed oil-electric platform of Changan Mazda, which will be compatible with fuel/hybrid powertrain. In the future, two different power versions will be laid out for the new car in the domestic market.

Haval H-DOG

At the 2022 Guangzhou Auto Show, Haval H-DOG, an off-road SUV, was officially unveiled. Compared with the current big dog, the new car adopts a brand-new design of the middle net and bumper, and is equipped with a polygonal air intake grille. Its interior consists of large-caliber air inlets on both sides and a grid-like middle net style. The headlight groups on both sides adopt a circular design, and the interior is equipped with a circular LED daytime running light. The Haval English LOGO in the center has also become a blue background style, further enhancing its electric recognition. The shape of the car side continues the style of the classic hard-core off-road vehicle. The roof is very straight and the lines on the side are very tough. The length, width and height of the car body are 4705/1908/1780mm respectively, and the wheelbase is 2810mm. Compared with the front of the car, the rear of the car is a little rounder. The taillights at the rear of the car have been completely designed. The shape of the taillights echoes the headlights, and the circular design is also adopted. The design of the taillights looks very chic.

A brand-new design style is adopted in the car, and the size of the central control panel is further increased. The center console is wrapped in leather fabric, and there is an off-road armrest in the co-pilot position. A row of physical buttons are reserved under the large-size floating central control panel, which can conveniently and quickly operate common functions, which is still necessary for a vehicle with strong off-road properties. Gearbox gears are aligned with tank 300.

Its power will be equipped with a 1.5T+2-speed DHT-PHEV powertrain, with a maximum power of 240kW, a peak torque of 530 Nm and a pure electric cruising range of 50-150km. In addition, it will also launch a 2.0T model with a maximum power of 175 kW, matching the four-wheel drive system. Otherwise, the approach angle and departure angle of the car are 24 degrees and 30 degrees respectively, and the length of the front and rear suspension is 934mm and 961mm respectively.

New generation Chuanqi GS3· Yingsu

At the 2022 Guangzhou Auto Show, a new generation of Chuanqi GS3· Shadow Speed was officially unveiled. The new car is based on GPMA, a modular architecture of Guangzhou Automobile Global Platform, and adopts a brand-new family-style design style. The polygonal front grille is supplemented by a straight waterfall element design, with a three-stage air intake below and a sharp headlight group to enhance the fashion sense of the vehicle. Its front face is designed with a front shovel with a wind blade, which is decorated with grapefruit orange. The side of the car is designed with a rich waistline, with dense-spoke black wheels and a hidden door handle. The length, width and height of the car body are 4410(4446)/1850/1600mm respectively, and the wheelbase is 2650 mm. The length, width and wheelbase are all increased on the basis of cash. Among them, the wheelbase is 90mm longer than the previous generation, further improving the performance of the ride space. This version is equipped with a six-star Mang 19-inch wheel hub with the symbol of "Y" and "H" to form a hexagonal layout, and the rear of the car will also adopt a center-mounted double-outlet exhaust which is officially called "the speed of sound of huge waves". In the future, the tail will provide two kinds of kits according to different configurations, one is a two-way layout, and the other (R-STYLE version) is a center-mounted double-way layout with a large-size diffuser, which brings different visual effects.

The car also adopts a brand-new design style, equipped with full LCD instrument and large-size central control panel, which greatly enhances the sense of science and technology compared with the previous generation models. It will be equipped with the latest ADiGO intelligent driving internet ecosystem, rich entertainment functions, navigation and vehicle information settings. At the same time, the new car will be equipped with ADiGO active safety assistance functions, including active braking, lane departure assistance, speed limit sign recognition and intelligent avoidance.

Its power system will be equipped with 4A15J2 1.5T turbocharged engine, which meets the national six emission standards, and the maximum power will be increased to 177 horsepower (130kW), which is 14 horsepower more than the current one. The 7DCT dual clutch gearbox with matching transmission system officially claims that the R-STYLE version of 0-100km/h acceleration takes only 7.5 seconds.

Zhiji LS7

On the opening day of 2022 Guangzhou Auto Show, Zhiji LS7 was officially unveiled. Previously, the new car has been launched and booked, and the price is 350,000-500,000 yuan, which is expected to be officially listed in mid-February 2023. The front face of the new car adopts a closed design, and the headlights on both sides show an "L" style, and the interior is equipped with LED eyebrows. The front enclosure is designed with three groups of ventilation openings, with LED daytime running lights in the openings on both sides, and the penetrating vents below increase the lateral visual width. The roof line on the side of the car is smoother, and there are not too many ribs on the side of the car body. The straight waist line and the raised door ribs are adopted to highlight the sporty atmosphere. The length, width and height of the car body are 5049/2002/1731(1763, 1773)mm respectively, and the wheelbase is 3060 mm. The rear of the car is equipped with a large-size roof spoiler, and the taillights are designed in a penetrating way, which is highly recognizable after lighting. In addition, the rear enclosure also adopts a double-layer design, and a wrapped tail diffuser style is formed below, which is full of overall movement.

The car will adopt the triple screen design of LCD instrument panel+central control screen+co-driver display screen. The huge screen has a narrow frame design, and it also has the lifting function. Together with the officially called "half-spoke steering wheel" and the embedded touch LCD display panel in the central channel area, all the combinations make the new car have an excellent sense of technology. In addition, the new car is equipped with a zero-gravity floating seat, an intelligent control fully-flat folding passenger seat, an ultra-long electric slide rail, etc., which enables the co-pilot to slide and fold under the instrument panel. The slide rail with a length of 1955mm enables the layout of the two seats on the right side to be flexibly changed according to the actual needs of the occupants in the car to meet the needs of different scenes.

Its power system is expected to provide 90kWh and 100kWh battery versions, of which the 100kWh+ single motor rear drive version CLTC has a cruising range of about 660 kilometers under cycle conditions. The dual-motor four-wheel drive version has a more powerful power performance. The total power of the system can reach 425 kW and the peak torque is 725 Nm. It takes only 4.5 seconds to accelerate from 0 to 100 km/h.

Qichen big V DD-i mixed version

On the occasion of the opening of the 2022 Guangzhou Auto Show, the hybrid version of Qichen V DD-i was officially unveiled. The new car adopts a brand-new straight waterfall V-shaped middle net design, and the chrome-plated upper part also emphasizes the V-shaped design. The lights on both sides are slender and slender, and there are a thin air inlet on both sides of the bumper, which looks more fashionable and technological than the fuel version as a whole.

The design of the car side is similar to that of the fuel version, and the whole car is not depicted by too many lines. The front and rear fenders are slightly wider than the car body, and with the concave rib design under the door, it looks full of good strength. The rear of the car is equipped with a roof spoiler, and it is designed with a blackened through taillight group. The internal light sources are arranged vertically, which is highly recognizable after lighting. The rear enclosure also adopts a multi-layer design, which makes the new car show a good layering.

The body dimensions refer to the fuel version. The length, width and height of the new car are 4562/1917/1625mm and the wheelbase is 2700mm. Its power system is equipped with a hybrid system consisting of a 1.5T engine and a motor, and the fuel consumption per 100 kilometers is 4L.

New Beijing X7

At the Guangzhou Auto Show in 2022, the new Beijing X7 was officially unveiled. The new car adopts the mesh design with the same color as the car body, which is borderless and more stereoscopic. The new car adopts the through headlight design, and the blackened headlights are more visually profound. The whole front bumper shows the characteristics of a sports car. The rear of the vehicle is also designed with penetrating headlights, with the logo of Beijing logo in the center of the taillight, and the rear of the vehicle adopts bilateral exhaust.

The interior of the car adopts the design of double screen, while the center console adopts the through air-conditioning outlet, and the air-conditioning panel also has an independent display area. In terms of transmission gear, the new car uses electronic gear, with obvious functional divisions.

The length, width and height of the car body are 4755/1892/1715mm respectively, and the wheelbase is 2800mm. Its power will be equipped with a 1.5T turbocharged four-cylinder engine code-named A156T2H, with a maximum power of 188 HP.

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　　[car home Long-term Test] How time flies! Three weeks passed in a flash. In the recent period, I found that I and my family really can’t live without this car more and more. It is convenient to use a lot of space, and the comfortable configuration can basically satisfy me. (|) It is really cool to use it every day. Therefore, in this issue, we mainly talk about the performance of GM6 in terms of ride comfort and space, including some minor improvements I have made to the second row of seats. If you have any questions after reading it, you can leave a message under my editing blog and I will give you a reply as soon as possible.

　　◆ Experience of the ride and space:

　　The second row of seats is not designed with floor slides like the benchmark models such as GL8 and Odyssey, so its range of forward and backward movement is quite limited. The backrest of the seat can be tilted backward at a large angle, but the forward range is extremely limited, and the whole seat does not have the function of folding forward. In addition, the seat itself has no additional charging interface or storage slot, just two comfortable seats, lacking some exquisite designs.

　　The children’s seat was removed from my old car, and the most versatile seat belt type fixing method was adopted. Naturally, there was no problem when it was placed on the second row seat of GM6, and the backrest fit was also very good. After it was completely fixed, the seat was not easy to shake and would not bring security risks.

　　GM6 was developed based on the cross-platform modular architecture of Guangzhou Automobile G-CPMA. The same architecture also produced 18 models in two series, namely GM8, GS5, GA6, GE3, etc. The architecture is really malleable. However, GM6′ s convenience in getting on and off in the rear row is still somewhat unsatisfactory. Except for the side sliding door, there is no step design when the height of the rear floor is high. The measured height from the ground to the floor is 420mm, which will be somewhat unfriendly to the elderly or children with mobility difficulties. In this respect, GM6 makes people feel that its back row is not like a traditional MPV, so we should continue to learn the Odyssey.

　　Some of GM6′ s third-row seats draw lessons from the design of Japanese cars, and the whole seat leans backward, so the hip center position will be lower. In addition, the design of the floor groove will further release the leg space, and the design of the third row can really give consideration to comfort and practicality.

　　During the long-term test, it is rare to be full, so I use the diagram in my colleague’s test article to show the storage capacity of the trunk in the six-seat state.

　　Most of the time, I use GM6 as a "four-seater nanny car" and never worry that I can’t put my luggage down. Occasionally, I have to go back to my parents’ house with my daughter-in-law on weekends, so there are many things that need to be loaded in the trunk. My daughter-in-law’s clothes, children’s toys, and sometimes two baby carriages need to be loaded. Of course, these are not problems. GM6 can really be loaded.

In April 1927, after the failure of the First Great Revolution, the Kuomintang gradually established a news network serving the counter-revolutionary cause, represented by the Central News Agency, the Central Daily and the China National Radio, and monopolized the press and publication in the Kuomintang-controlled areas, and successively promulgated a series of restrictions on freedom of speech and publication, such as the Regulations on Censorship of Publications, the Provisional Counter-revolutionary Criminal Law, the Principles of Publication Regulations, the Regulations on Censorship of Publicity Materials and the Order on Banning Various Anonymous Publications. As a result, the Communist Party of China (CPC)’s journalism was greatly destroyed, and the revolutionary newspaper system established during the Great Revolution was completely destroyed.

△ "Shanghai Daily"

In order to counter the cultural autocracy of the Kuomintang and meet the needs of the development of mass struggle, the Central Committee of the Communist Party of China at that time, considering that the weekly Red Flag, which was founded in 1928, could not meet the needs of the unpredictable revolutionary situation, decided to set up a daily newspaper, with Li Qiushi, then propaganda minister of the Central Committee of the Communist Youth League, as the editor-in-chief and Xie Juezai, Li Bingzhong and other comrades as co-editors. On April 17th, 1929, Shanghai Daily was founded as Vernacular Daily, with workers as the main readers. It was a newspaper guiding the workers’ movement in jiangsu provincial party committee, the Communist Party of China (CPC). Shortly after its publication, Vernacular Daily had a great influence on some workers and aroused the suspicion of the Kuomintang, so it had to be published elsewhere. On May 19th of the same year, Vernacular Daily was renamed as Shanghai Daily, and the editorial department published Please read the minimum goods under the pseudonym of Laoyuan, pointing out that "unlike other newspapers designed for adults, Shanghai Daily is intended for friends in the society at least. They are long works, but we are short sayings. They are very expensive, at least one yuan and a few cents a month, and I only need twenty cents a month. They only say what Mr. Adult has to say. I want to say what friends in society have to say at least. In short, they are just the mouthpiece of Mr. Adult. I want to be friends of friends in society at least! " However, two weeks after its publication, Shanghai Daily was banned, the printing bureau was blocked and its boss was arrested. In such a harsh environment, Shanghai Daily was renamed Tiansheng (published for two days), Chenguang (published for three days), Hujiang Daily (published for more than two months) and Maritime Daily (published for more than four months).After a tenacious struggle under the white terror, the original name of Shanghai Daily was restored on November 12, 1929.

△ Vernacular Daily No.22

△ Shanghai Daily No.1 on May 19, 1929

The newspaper was founded less than a year ago. Under the severe persecution of imperialism and the Kuomintang, it changed its name and publishing address many times. During this period, the chief writer, the newspaper delivery person and the special correspondent were all devastated, but everyone always tried their best to expand the influence and distribution scope of the newspaper, which can be said to be a "guerrilla war" newspaper. Although it is a tabloid daily, it publicizes many contents, such as the struggle of the working class in Shanghai, the development of revolutionary base areas, the news of the Red Army movement, the revolutionary movements in various countries, etc., so that readers living in the white terror can clearly and affectionately feel that they are not alone, thus gaining great encouragement and strength, and also making Shanghai Daily gain higher and higher prestige among the workers. As pointed out in the 17th issue of Red Flag on March 26th, 1930, "Our Shanghai Newspaper has become the only reading material for the working class in Shanghai, and has become an authority among the Shanghai masses, which has made the ruling class in Shanghai tremble with fear for a long time. Although it has suffered the hardest oppression in terms of distribution, it can’t stop the development of our Shanghai Daily. "

△ On July 3, 1929, Hujiang Daily No.1

△ Maritime Daily No.24, July 29, 1929

△ On April 17th, 1930, Shanghai Daily published The First Anniversary of this newspaper and the readers’ future responsibilities.

Photo courtesy of Huang Qiuyu, Research Office

Editor of Media Work Department

Laboratory audit

WeChat official account | Longhua Hero

Sina Weibo | @ Longhua Yinglie

Original title: Shanghai Daily, a red periodical studying the world: a newspaper engaged in guerrilla warfare.

Read the original text

　　For a long time, the central finance has attached great importance to the economic development of mountainous and ethnic areas, and has continuously increased its financial input, which has effectively promoted the economic development of mountainous and ethnic areas.　

　　First, on the issue of increasing support for land consolidation projects.　

　　In order to increase the amount of cultivated land, improve the quality of cultivated land, ensure national food security and improve rural production and living conditions, in recent years, the central government has increased its capital investment in land development and consolidation year by year by arranging new paid land use fees for construction land. From 2008 to 2010, the central government arranged special funds for land development and consolidation of 10.8 billion yuan, 20.1 billion yuan and 28.7 billion yuan respectively. The arrangement of the above funds reflects the inclination to the central and western regions, including mountainous areas and ethnic minority areas. From 2008 to 2010, the special funds for land development and consolidation in Yunnan Province were 406 million yuan, 570 million yuan and 1.221 billion yuan respectively. Especially in 2010, the central government allocated a budget of 750 million yuan for the major project of farmland improvement in Yunnan Province, which is the largest project to benefit the people in Yunnan border areas since the founding of New China. The project includes 420 project areas, benefiting 6.45 million people from 25 border counties (cities) in 8 states (cities), all located in border mountainous areas and ethnic minority areas, with a total construction scale of 3.23 million mu and a total investment of 8.6 billion yuan, which is planned to be completed within 5 years. After the implementation of the project, it is estimated that 230,000 mu of cultivated land will be added, and the per capita area of farmers in the region will be increased from 0.49 mu to 1 mu, which is of great significance for local farmers to get rid of poverty and become rich, protect cultivated land, ensure national food security, stabilize the frontier and promote economic and social development in ethnic areas. In the next few years, the central government will continue to give financial support to this project.　

　　Two, about increasing the support of comprehensive agricultural development projects.　

　　The basic task of comprehensive agricultural development is to transform low-and medium-yield farmland, build high-standard farmland, improve the comprehensive production capacity of agriculture, especially grain, and ensure national food security by adopting comprehensive management measures such as water conservancy, agriculture, forestry and science and technology. In order to concentrate funds, highlight key points and improve efficiency, the funds and project arrangements for the transformation of low-and medium-yield fields focus on grain-producing counties in major grain-producing provinces and non-major grain-producing provinces. At the same time, taking into account the actual situation of mountainous agricultural counties, we will constantly improve the support policies for mountainous agricultural counties and gradually increase the support for the transformation of low-and medium-yield fields in mountainous agricultural counties. First, relax the conditions for agricultural counties in hilly and mountainous areas to declare comprehensive agricultural development counties. The declaration is included in the national comprehensive agricultural development counties. Agricultural counties in plain areas require more than 200,000 mu of cultivated land, while agricultural counties in hilly areas only require more than 100,000 mu of cultivated land. The second is to reduce the requirements for the management area of the transformation project area of low-and medium-yield fields in agricultural counties in hilly and mountainous areas. In the development counties with a financial investment of more than 5 million yuan for land management projects, the management area of a single low-and medium-yield farmland transformation project area should not be less than 10,000 mu in principle in plain areas, but not less than 5,000 mu in hilly and mountainous areas; In a development county with a financial investment of less than 5 million yuan for land management projects, the management area of a single low-and medium-yield farmland transformation project area should be not less than 8,000 mu in principle in plain areas, but not less than 4,000 mu in hilly and mountainous areas. If the governance area of a single project area in agricultural counties in hilly and mountainous areas can not meet the above requirements, two or three plots can be selected as a project area in the same small watershed or the same irrigation area.　

　　Three, on increasing poverty alleviation and development, consolidating the achievements of returning farmland to forests, basic grain field construction and other projects to support.　

　　In recent years, the central finance has implemented the important spirit of the CPC Central Committee and the State Council on poverty alleviation and development, continuously increased financial investment in poverty alleviation and development, and tilted to western regions and ethnic minority areas such as Yunnan Province. According to statistics, during the Eleventh Five-Year Plan period, the central government allocated a total of 7.06 billion yuan of financial poverty alleviation funds in Yunnan Province, with an average annual increase of 14.8%, which was higher than the average annual increase of the total amount of financial poverty alleviation funds subsidized by the central government to local governments in the same period. In the next step, the central government will implement the requirements of the Fifth Plenary Session of the Seventeenth Central Committee of the Communist Party of China, further increase the input of financial poverty alleviation funds, and continue to tilt to Yunnan Province and other provinces with more prominent poverty problems, support concentrated contiguous areas with special difficulties to carry out poverty alleviation, promote the alleviation of absolute poverty, and accelerate the economic and social development of poverty-stricken areas.　

　　According to the spirit of the Notice of the State Council on Improving the Policy of Returning Farmland to Forests (Guo Fa [2007] No.25), the Ministry of Finance, together with the the State Council Western Development Leading Group and the National Development and Reform Commission, jointly formulated the Measures for the Use and Management of Special Funds for Consolidating the Achievements of Returning Farmland to Forests (Cai Nong [2007] No.327, hereinafter referred to as the Measures), and decided to arrange special funds for consolidating returning farmland to forests from 2008. The "Measures" clarify that the special funds for consolidating the achievements of returning farmland to forests should be given priority to the construction of basic grain ration fields for farmers who have conditions to return farmland. From 2008 to 2010, the central government arranged a total of 34.6 billion yuan of special funds to consolidate the achievements of returning farmland to forests.　

　　At the same time, in order to increase support for projects such as returning farmland to forests and building basic grain ration fields in mountainous areas and ethnic minority areas, the central government plans to allocate 1.5 billion yuan for infrastructure investment in 2011 to support work instead of relief, which can be used for basic grain ration field construction projects; It is planned to allocate 3.6 billion yuan for the project of returning farmland to forests and natural grasslands. Specific project arrangements can be reported to the National Development and Reform Commission and other relevant departments for overall consideration according to the prescribed procedures.　

　　In the future, the central government will further improve and consolidate the relevant subsidy policies for returning farmland to forests, and increase support for consolidating the construction of basic grain ration fields for returning farmland to forests.　

　　Four, on increasing the support of small watershed management projects.　

　　The state attaches great importance to soil and water conservation in mountainous areas and ethnic minority areas. When arranging the implementation of key national soil and water conservation projects, the focus is on mountainous areas and ethnic minority areas, and the central government’s input and subsidy standards are increased year by year. In 2009, the pilot project of comprehensive control of soil erosion on sloping farmland was first launched in minority areas in mountainous and semi-mountainous areas, and the minority areas with high proportion of sloping farmland and serious soil erosion were selected for project implementation. By 2010, the central subsidy for soil and water conservation pilot projects in mountainous areas and ethnic areas has increased to 200,000-300,000 yuan per square kilometer, of which the investment directly used for the construction of basic farmland and supporting small-scale water conservancy and soil conservation projects has reached more than 70%. In the next step, the Ministry of Water Resources will coordinate with many parties, increase the central investment in soil and water conservation projects in mountainous areas and ethnic areas, strive to start the comprehensive agricultural development project in Yunnan, Guizhou and Guangxi, and focus on the transformation of sloping farmland and the construction of basic farmland to carry out large-scale comprehensive control of soil erosion in the border areas of Yunnan, Guizhou and Guangxi.　

　　Five, on the "special funds to support, supporting the construction of small water cellar (pool)" proposal.　

　　Judging from the situation of small-scale farmland water conservancy construction in recent years, the construction of small-scale peasant water in hilly areas has always been one of the key contents supported by the central government’s special funds for small-scale peasant water. After the drought in Southwest China in 2010, in order to strengthen the support for small-scale irrigation and water conservancy construction in Southwest China, in 2010, the central government allocated 145 million yuan to five provinces (autonomous regions and municipalities) which suffered severe drought and suffered serious losses, in addition to the normal distribution according to the factor method. At the same time, the Ministry of Water Resources has organized and compiled the Construction Plan of Five Small Water Conservancy Projects in Five Southwest Provinces, and carried out the pilot construction of the Five Small Water Conservancy Projects in five southwest provinces (regions). In 2011, according to the requirement of "supporting the construction of’ five small water conservancy projects’ such as small water kilns, small ponds, small ponds, small pumping stations and small canals in hilly areas" put forward by the No.1 Document of the Central Committee, the central government will continue to increase its support for the construction of’ five small water conservancy projects’ in hilly areas of five southwest provinces (autonomous regions and municipalities).

[Editor’s note]

This year marks the 70th anniversary of the founding of New China, which is a major event in China’s political life. Politics is the key to understanding the modern country, and it is also the knowledge and accomplishment to deeply understand the daily life practice. On the occasion of the 70th anniversary of the founding of New China, following the first opening of the column "Political Keywords" during the two sessions of the National People’s Congress this year, The Paper once again jointly launched this column with the Shanghai Federation of Social Sciences and the Shanghai Political Society, aiming at popularizing political knowledge by explaining political keywords in news and life.

Today’s political key word is "socialist transformation".

When did China enter the socialist society? The establishment of People’s Republic of China (PRC) marked the victory of China’s new-democratic revolution. At this time, China was not a socialist society. In 1953, the Communist Party of China (CPC) formally put forward the general line for the transitional period, which, on the one hand, promoted socialist industrialization, on the other hand, gradually realized the socialist transformation of agriculture, handicrafts and capitalist industry and commerce. In 1956, the socialist transformation was basically completed, and China entered the socialist society. In this regard, the report of the 19th National Congress of the Communist Party of China pointed out: "Our party United and led the people to complete the socialist revolution, established the basic socialist system, promoted socialist construction, and completed the most extensive and profound social changes in the history of the Chinese nation, laying a fundamental political premise and institutional foundation for all development and progress in contemporary China, and realizing the great leap of the Chinese nation from continuous decline in modern times to fundamental reversal of destiny and continuous prosperity."

What happened to the Communist Party of China (CPC)’s understanding of when to transition to socialism in 1952? The original idea was that after the founding of New China, after 10 to 15 years of new democratic construction, we would take practical steps to enter the socialist society calmly. By 1952, Mao Zedong and other party leaders had a new understanding of the original idea: they thought that the time had come for the transition to socialism. On September 24, 1952, Mao Zedong put forward at the the Secretariat of the CPC Central Committee Conference: We should basically complete socialism in ten to fifteen years, not make the transition to socialism after ten years. Liu Shaoqi, Zhou Enlai and others have also discussed the idea of "gradually transitioning to socialism from now on".

In 1952, what great changes took place in China’s economic internal relations? From 1949 to 1952, in the process of national economic recovery, great changes have taken place in the internal relations of China’s economy. On the one hand, in the first three years of the founding of New China, the socialist factors were growing. First, the proportion of public and private economy has changed fundamentally: the socialist state-owned economy has strengthened its leading position in the whole national economy, not only controlling important industries and industrial sectors related to the national economy and people’s livelihood, but also occupying an advantage over private industries in modern industry. Second, private industry and commerce are subject to state management and supervision to varying degrees: a considerable number of private industries and commerce are brought into the track of state capitalism through processing and ordering, distribution and consignment, and public-private partnership. Thirdly, the movement of agricultural mutual aid and cooperation has been widely carried out in rural areas: the land reform has been basically completed throughout the country, and farmers who have participated in mutual aid groups have accounted for 40% of the total number of farmers. The above changes, in Zhou Enlai’s words, are "the proportion of socialist elements is increasing day by day, and the leading position of the state-owned economy is strengthened day by day". On the other hand, new contradictions have emerged and accumulated between the state-owned economy and the private economy. With the industrial recovery and the start of new construction projects, the demand for commodity grain and industrial raw materials has increased greatly, but the ability of individual farmers to expand reproduction after land reform is very limited, which can not meet the requirements of large-scale industrialization. The state requires industrialization and concentrates limited resources on key construction projects; The private economy requires expanding the free market and free trade to develop itself.In a word, the growth of socialist factors and the contradiction between state-owned economy and private economy are superimposed, so the task of socialist transformation of national economy is put on the agenda.

What is the "general line in the transitional period"? On June 15th, 1953, Mao Zedong formally put forward the basic contents of the general line for the transitional period for the first time at the Politburo meeting of the Chinese Communist Party. In December of the same year, after revision by Mao Zedong, the complete statement of the general line was determined: "It is a transitional period from the founding of People’s Republic of China (PRC) to the basic completion of socialist transformation. The party’s general line and task in this transitional period is to gradually realize the socialist industrialization of the country and gradually realize the socialist transformation of agriculture, rival industries and capitalist industry and commerce. " At that time, there was a popular explanation for the content of this general line: like a bird, it should have a subject, which is to develop socialist industry; It must have a pair of wings, which is the socialist transformation of agriculture, handicrafts and private industry and commerce. The sayings of "one body and two wings" and "one transformation and three changes" come from this. Since 1953, under the guidance of the general line in the transitional period, the Communist Party of China (CPC) led the people to carry out planned socialist construction and systematic socialist transformation.

What are the characteristics of China’s socialist transformation road? In the transitional period, the Communist Party of China (CPC) did not copy the experience of the Soviet Union, but creatively opened up a socialist transformation road suitable for China’s characteristics: First, individual agriculture mainly followed the principles of voluntary mutual benefit, typical demonstration and state help, from "mutual aid groups" to "primary cooperatives" and then to "advanced cooperatives". Second, a similar transitional method has been adopted for the transformation of individual handicrafts. Third, the transformation of capitalist industry and commerce, from the primary form of state capitalism (commissioned processing, planned ordering, unified purchase and underwriting, commissioned distribution and consignment, etc.), gradually transitioned to the advanced form of public-private partnership. Under the correct guidance of the party’s socialist transformation policy, China’s socialist transformation is generally progressing steadily and developing healthily. Of course, there are also shortcomings and deviations in socialist transformation. For example, after the summer of 1955, the socialist transformation of individual agriculture was too urgent, too rough, too fast, and the form was too simple and uniform, which left some problems for a long time. The Resolution on Some Historical Issues of the Party since the Founding of the People’s Republic of China pointed out that although there are some shortcomings and deviations in socialist transformation, "on the whole, such complicated, difficult and profound social changes have been successfully realized in a big country with a population of several hundred million, which has promoted the development of industry, agriculture and the whole national economy, and this is indeed a great historical victory".

(The author is an associate professor at the Party School of Shanghai Municipal Committee of the Communist Party of China)

　　Consumers choose cosmetics in Darongcheng Shopping Mall in Jiangbei District, Chongqing. Xinhua news agency

　　Julu County, Xingtai City, Hebei Province, New Year Collection. Hu Liangchuan photo/bright picture

　　The ancient city of Chaozhou, Guangdong welcomes tourists during the Spring Festival. Xinhua news agency

　　Tourists visit the historical and cultural block of Xiaoxi Street in Huzhou City, Zhejiang Province. Lu Yiping photo/bright picture

　　[Economic Interface]

　　In the Spring Festival of the Year of the Ox, China’s consumption achieved a "good start". According to the monitoring of the Ministry of Commerce, from the New Year’s Eve of the Year of the Ox to the sixth day of the first month (February 11 -17), the national key retail and catering enterprises achieved sales of about 821 billion yuan, an increase of 28.7% over last year’s Spring Festival Golden Week and an increase of 4.9% over the Spring Festival Golden Week in 2019.

　　The popularity of the consumer market during the Spring Festival holiday reflects the vitality and potential of China’s economy.

　　This Spring Festival is different. More than 100 million people celebrate the New Year on the spot, but the epidemic can’t stop the flow of family ties. This year’s Spring Festival consumer market is not only traditional, festive, peaceful, warm and prosperous, but also presents new features and changes, showing the strong endogenous kinetic energy of China economy. It is reasonable to expect that China’s consumption will continue to be "bullish" after a "good start".

　　Celebrate the New Year on the spot, blowing a new wind for the Spring Festival consumer market.

　　After working in Beijing for almost a year, Xiao He usually doesn’t cook and often orders takeout. This year, she chose to spend the New Year’s Eve with her friends. They ordered some cooked food and semi-finished products online, and bought dumpling wrappers in the supermarket to wrap jiaozi together. She said: "Bao jiaozi is a sense of ceremony for the New Year. In previous years, parents prepared materials and made dough. This year, we celebrate the New Year ourselves. Without the skills of our parents, we have to buy some ready-made materials and do it ourselves."

　　The Spring Festival is a festival with the strongest flavor and the longest duration of traditional culture in China. The New Year’s Eve dinner is the most ceremonial meal in Chinese. This year, due to the impact of the epidemic, more than 100 million people across the country celebrated the New Year on the spot, among which young people accounted for a large proportion. Most of them didn’t spend the New Year with their parents and elders at home for the first time, and took on the "heavy responsibility" of arranging a table for New Year’s Eve dinner for the first time, and they all "made their own moves".

　　The 24-year-old Xiao and her friends booked a fully equipped daily rental house, such as a board game room and a projector. We went to the supermarket to buy ingredients, prepared the New Year’s Eve dinner in the house, and greeted the arrival of the New Year with great excitement.

　　Different from previous years, a large number of express delivery was sent from big cities to small and medium-sized cities and rural areas. During the Spring Festival this year, "two-way flow" became the biggest feature. Ms. Zhang’s home, a teacher in Beijing, is already full of all kinds of things sent by her mother from home: roast chicken, sausage, dumpling stuffing, nuts … … My mother was worried that her daughter would not be prepared for the first Chinese New Year, and even the hedges for cooking jiaozi were specially bought for her daughter and sent from Jilin to Beijing. Teacher Zhang also bought many Beijing specialties and some gift boxes in advance as new year’s goods and sent them to his parents in his hometown to express his holiday wishes and thoughts for his family. This year, many people like Mr. Zhang, who celebrate the New Year on the spot, have sent each other new year’s goods in the form of express delivery and online reunion with their families.

　　The data shows that millions of merchants don’t fight for holiday takeout, online catering sales increased by 135% compared with the same period of last year’s Spring Festival, and the sales of New Year’s Eve series products increased by 54.9% compared with the same period of last year’s Spring Festival.

　　During the Spring Festival this year, on the basis of doing a good job in epidemic prevention and control, the majority of catering enterprises have enriched the variety of dishes, innovated online and offline business models, and strived to provide safe, high-quality and diverse catering services for consumers, especially the local Chinese New Year people. The catering consumption is booming, and the sales of New Year’s Eve packages and semi-finished New Year’s Eve takeout are hot, and the offline catering performance is also very eye-catching.

　　During the Spring Festival, the sales of catering merchants monitored by large payment institutions increased by about 1.3 times year-on-year, and the online catering consumption of some take-away platforms increased by more than 2 times. On New Year’s Eve, the take-away orders of some platforms increased by 70% year-on-year, and Beijing, Shanghai, Shenzhen, Guangzhou and Chongqing ranked in the top five. Some time-honored catering enterprises have also accelerated their launch. The take-away sales of some restaurants in Beijing have more than doubled, accounting for over 50% of the revenue. Many restaurants in shopping centers and commercial complexes around the country are hard to find and business is booming. The turnover of key monitoring catering enterprises in Shanghai, Anhui, Qinghai and Shaanxi increased by 79.0%, 40.5%, 21.0% and 18.1% respectively.

　　On-site Chinese New Year promotes a substantial increase in household goods consumption. Traditional products such as new year gift boxes, household appliances, snack foods, seasonal clothes and fitness equipment are selling hot. In addition, the Spring Festival coincides with Valentine’s Day, and the consumption of quality goods such as gold and silver jewelry, beauty products and flower gifts is particularly strong. From buying goods to buying services, during the Spring Festival, service consumption also showed explosive growth, driving the rapid recovery of catering, entertainment, hotels and other industries.

　　Alibaba recently released the "Send Love Home" Spring Festival consumption report, pointing out that celebrating the New Year on the spot has spawned many new consumption phenomena. The reverse rush of new year’s goods in hometown and Taobao-style New Year’s greetings set each other off, and people send "homesickness" from afar; One-person food and semi-finished New Year’s Eve dinner expand the extension of New Year’s Eve dinner; The travel radius is smaller, but playing hotels, visiting scenic spots and "cloud tourism" have become hot choices for the Spring Festival; Stay in the city for the New Year to promote the "self-satisfied economy", and stay at home to exercise, watch movies and pet for the Spring Festival consumer market.

　　The new trend is bright, and safe and intelligent consumption is growing rapidly.

　　In Hebei, Fujian, Shandong, Guangxi, Gansu and other places, watching fireworks, visiting temple fairs, enjoying lanterns, visiting relatives and friends, and buying new year’s goods in the cloud feel full of flavor. In Yunnan, Guangdong, Hubei, Heilongjiang, Xinjiang, Tibet and other places, activities such as "a mobile phone to visit the business circle", "online cloud flower market" and "online new year’s goods" have received online coupons and offline discounts, which has benefited the local Chinese New Year people.

　　Online shopping for new year’s goods, "cloud festivals", digital red envelopes and other consumption methods have become the new trend of this year’s Spring Festival. The epidemic situation can’t stop Chinese from celebrating the Spring Festival. The prevention and control of the epidemic situation has led to the rapid growth of safe and intelligent consumption, and the development of contactless transaction services has accelerated … … With the popularization and application of new technologies such as 5G and 4K, more and more people "cloud" the Spring Festival of the Year of the Ox, enjoying the new enjoyment and new experience brought by high technology anytime and anywhere.

　　On February 17th, Alipay Digital Life Platform released the data report of the New Year, which showed that the local New Year gave birth to an explosion of interaction, entertainment and consumption on the cloud: online red envelopes increased by nearly 270%, and 260 million people wrote blessings online. The Ministry of Commerce, together with relevant departments, guided local and enterprises to launch the "National Online New Year Festival", and the online retail sales in the first six days of the holiday exceeded 120 billion yuan. Beijing, Shenzhen, Suzhou and other places distributed tens of millions of digital red envelopes, allowing local people to take the lead in enjoying the special "big gift package" brought by smart technology.

　　During the Golden Week of the Spring Festival in 2021, non-contact and less gathering for safe consumption became a consensus, and the appointment system and peak-staggered leisure vacation were widely respected. The multi-level, diversified and upgraded consumer demand such as home shopping, online holidays, home service and suburban play was released, and the consumer market showed great vitality. With the help of online shopping, express delivery and other channels that don’t fight, the local Chinese New Year people and their hometown relatives send each other special products for the New Year.

　　According to the statistics of the Postal Industry Security Center of the State Post Bureau, from February 11th (New Year’s Eve) to February 17th (the sixth day of the first month), the national postal express delivery industry collected and delivered 660 million express parcels, a year-on-year increase of 260%. Among the express parcels, the most are specialty foods sent from all over the country. The flowing new year’s goods have spawned new consumer demand and activated the huge domestic demand market.

　　From the growth of quantity to the improvement of quality, this Spring Festival, the people’s consumption list is also richer, and quality consumption has become fashionable. During the Spring Festival, the sales of automobile products, high-end daily necessities and pet products have doubled; Orders for cleaning, maintenance and replacement services for digital home appliances, communication equipment and mobile phones and computers increased by about 30%.

　　During the Spring Festival, the number of jewelry, clothing, communication equipment and home appliances monitored by the Ministry of Commerce increased by 160.8%, 107.1%, 39.0% and 29.9% respectively compared with the same period of last year, and the sales of fitness equipment on some e-commerce platforms increased by 49% year-on-year. The sales volume of flowers in Xiamen and other places increased by more than 30% compared with last year. The sales of retail merchants monitored by large payment institutions increased by 76.5% year-on-year. Sales of key monitoring enterprises in Henan, Tianjin, Guizhou, Ningxia and Sichuan increased by 68%, 64%, 43%, 23% and 20% respectively. Sales of communication equipment, high-end daily necessities and automobile products of key monitoring enterprises in Liaoning, Jilin, Zhejiang and other places have doubled. According to the monitoring of relevant institutions, the average daily passenger flow of shopping centers in 10 first-and second-tier cities nationwide increased by over 200% year-on-year, reaching the level of 86% in the same period of the Spring Festival in 2019.

　　"One ticket is hard to find", and the new scene activates cultural consumption in the New Year.

　　On New Year’s Day, the most popular cultural consumption is watching movies. People who don’t need to visit relatives this year have chosen to come to the cinema to watch the Spring Festival movies. Different from previous years, in the last two days of the Spring Festival holiday in previous years, the attendance rate of cinemas will drop significantly, and this year’s cinemas show the characteristics of "one ticket is hard to find".

　　On the afternoon of Lunar New Year’s Eve, the reporter browsed the ticketing platforms of many cinemas and found that popular movies such as Hi, Mom Detective Chinatown 3 were still all "full" and only some midnight shows could be booked. Many consumers said that their wish to go to a movie during the Spring Festival was realized by grabbing tickets for several days.

　　A number of domestic films were released, detonating the Spring Festival film market. According to the preliminary statistics of the State Film Bureau, as of February 16th, the total box office of China film market in 2021 has exceeded 10 billion yuan. Behind the continuous hot movie-watching fever is the rising box office income. According to the data of Lighthouse Professional Edition, as of 20: 56 on the 16th, the total box office of Spring Festival movies (including pre-sales) exceeded 7 billion yuan, continuing to set a new record.

　　It is not only the movie market that is hot, but also the local Chinese New Year to activate cultural consumption. Online cultural activities such as cloud events, cloud tourism and cloud flower market have enriched the holiday and leisure needs of the people. During the Spring Festival, tourist attractions in some cities are crowded with people. According to the requirements of epidemic prevention and control, all scenic spots, parks and indoor exhibition halls need to make online real-name appointments and visit in different periods. Many tourists report that admission tickets are the same as movie tickets, and they also regularly grab tickets in front of their mobile phones every day.

　　On-the-spot Chinese New Year local tours, Zhou Bianyou, short-distance go on road trip, parks, scenic spots, cinemas, ski resorts and other leisure and entertainment places have seen a significant increase in passenger flow, and resort hotels and homestays in the suburbs of the city have been booked hot. According to relevant data, during the Spring Festival, the consumption of accommodation in suburbs such as Yanqing, Miyun and Huairou in Beijing increased by more than 3 times compared with the same period of last year, while that in suburbs such as Chongming, Qingpu and Jiading in Shanghai increased by more than 2 times.

　　Traditional cultural consumption is still attractive. During the Spring Festival, the fire tree and silver flower on Wangfujing Street in Beijing, located in the 2022 Winter Olympics licensed commodity sales office on the first floor of Gongmei Building, attracted many consumers with a dazzling array of metal products and badges. On the colorful streetscape car, the naive rabbit is wearing armor and imposing; Colorful windmills turn in the wind and make a "squeaky" sound; Traditional cultures such as Latin films and sugar blowers attract children to stop.

　　This year’s Spring Festival, bookstores in famous business districts in big cities have also become popular punching places. Beijing Wangfujing Bookstore tried to set up a 24-hour non-closing area on the first floor for the first time during the Spring Festival. The Sanlian Bookstore in Longfu Temple Business Circle specially introduced some new books before the Spring Festival. During the Spring Festival holiday, the reading area near the window of the bookstore is often full, and people spend a peaceful Spring Festival holiday in the book.

　　The fiery cultural consumption market in the Spring Festival shows that residents have a strong demand for high-quality cultural tourism products, which will certainly promote the upgrading of cultural consumption and make cultural feasts more embedded in the daily life of the people.

　　Release potential, how to keep "bullish" after a "good start"

　　The realization of a "good start" in consumption during the Spring Festival reflects that China has great potential for promoting consumption, broad space for expanding domestic demand, strong momentum of high-quality economic development, and smooth and efficient domestic circulation.

　　How to keep the consumption of the Year of the Ox "bullish" after a "good start"?

　　"Although the consumer market faces many difficulties and challenges this year, overall, the development of the consumer market has many positive factors and favorable conditions. In particular, with the continuous effectiveness of various policies and measures to expand domestic demand and promote consumption, the adaptability between supply and demand has been further enhanced. It is expected that this year’s consumer market will generally show a recovery growth trend. " Zhu Xiaoliang, director of the Consumer Promotion Department of the Ministry of Commerce, pointed out.

　　In 2020, China’s final consumption expenditure will account for 54.3% of GDP, and consumption is still the "ballast stone" for stable economic operation. More importantly, in the process of steady recovery of the consumer market, many new features, new highlights and new trends have emerged. New consumption has developed rapidly, and new modes such as online shopping and live broadcast have developed rapidly. The online retail of physical goods has increased by 14.8%, and the live broadcast of e-commerce has exceeded 24 million, making it the largest online retail market in the world for eight consecutive years.

　　While the Spring Festival in the Year of the Ox left a full and happy memory, it also gave a good start to the bullish market of China consumption.

　　According to reports, this year, China will take various measures to promote consumption, further enhance the basic role of consumption in economic development, smooth the internal and external circulation, and constantly meet the people’s growing needs for a better life. Promote traditional consumption and cultivate new consumption. We will promote the transformation of consumer goods such as automobiles from purchase management to use management, deepen the reform of automobile circulation in streamline administration, delegate power, strengthen regulation and improve services, and encourage automobiles to go to the countryside and trade-in automobiles, household appliances and furniture. Expand service consumption, accelerate the development of community life services, promote the recovery and development of catering industry, and promote the upgrading and expansion of domestic service. Support traditional commercial enterprises to accelerate digitalization, intelligent transformation and cross-border integration, and enhance the consumer experience. Encourage the development of new consumption patterns and new formats and promote online and offline integration. Improve the new consumption development environment, improve relevant norms and standards, and strengthen the construction of the credit system.

　　China will expand urban consumption, accelerate the cultivation and construction of international consumption center cities, promote the transformation and upgrading of pedestrian streets with high quality, build high-end consumption carriers, and make urban life more quality; To expand the consumption of counties and towns as a starting point to drive rural consumption, strengthen the construction of business facilities and logistics sites in counties and towns, encourage qualified business enterprises to sink channels, fully release the potential of rural consumption and improve the rural consumption environment. Improve the circulation network of agricultural products, speed up the short-board of cold chain logistics, further improve the circulation efficiency of agricultural products and reduce the circulation cost.

　　"In 2021, we will take advantage of the trend and work hard to solve the pain points and difficulties in the development of new consumption highlights and new trends, so that the consumer market can develop better." Zhu Xiaoliang stressed.

　　(Reporter zhang yi Dong Wei)

　　[Micro-survey]

　　[What did you buy this Spring Festival]

　　Spring Festival couplets, blessings, window grilles, sweets, drinks and meat are all "frequent customers" on the Chinese New Year shopping list. This year, in order to enable people who celebrate the Spring Festival on the spot to enjoy the same warm Spring Festival, some enterprises provide New Year’s Eve dinner and red envelope benefits, and some places issue coupons. What did you buy for the Spring Festival this year? Did you buy it online or offline? Let’s talk together.

　　@ Happy Online:New year’s goods are out of season, and I bought some daily practical and high-quality good hearts.

　　@ Green Orange 77:Online and offline, there are blessings, liqueur, cherries, strawberries, chocolates, melon seeds, duck necks, all kinds of meat and vegetables for New Year’s Eve, as well as puzzles, bookshelves and new kitchen utensils.

　　@ Hele Hele:Dried fruits, fruits, vegetables, Swiss rolls, candy, movie tickets, smoked blind boxes, and ordered takeout several times.

　　@ Fushun Kid 666:I bought a lot of things online years ago, and there are still twenty or thirty couriers on the way these days.

　　(Dong Bei finishing)