Special feature of 1905 film network Kowloon walled city, also known as Kowloon walled city, is located in a besieged city in Kowloon City, which belongs to the historical city of Hong Kong and was demolished in 1993.

On May 1st, the film was released, which was directed by,,, raymond lam,,,, and so on. It is a Hong Kong-style action movie from boxing to meat. With a gripping picture of the times, the Fortress Besieged of Kowloon Walled City vividly reproduces the chaotic zone of Kowloon Walled City in Hong Kong in the 1980s, which was called "three cares". The film shows the turbulent waves in the notorious walled city and reveals the living conditions of the people at the bottom of society at that time.

The film tells the story of Chen Luojun, a warm-blooded young man, who was framed and issued a chase order by the big boss of the legion. After being seriously injured, Luo Jun was rescued by Weishui and fled to a place where there is no competition — — Kowloon walled city and walled city are all masters of hiding. The only thing that can restrain the big boss is the tornado. The story of the brothers in walled city uniting with the big boss to fight for life and death and defend their homeland.

After the film was released on May 1st, the box office continued to decline, showing an upward performance. After the film was released, its word-of-mouth rose, which triggered a lot of competitions about the value of role force in bilibili. In this programme, starring raymond lam and Professor Suo Yabin from Communication University of China interpret the Fortress Besieged in Kowloon Castle for you.

Who is the first choice for the force value PK of Kowloon walled city?

Raymond lam chose himself. He added that Cheng Luojun, who is played by him, has a very high fighting ability, so more than 90% of the actions are all done by the actors themselves, and all the pain is extremely real.

Liu Junqian, an actor, thinks that Wang Jiu has the highest force value, because in the play, Wang Jiu can fight four times, and he can compete for many rounds regardless of the outcome. Zitong Hu, an actor, chose Tornado played by Louis Koo. In the original work, he was the figure with the highest force value, and his image was handsome and he could fight.

In this regard,forestFengEmphasis: "It seems that there has never been such an action design and such a style in action movies in Hong Kong. It seems that we have found a new language to interpret action movies."

The film critic sharply graded the film.

As a veteran fan of action movies, Suo Yabin, a professor at Communication University of China, scored 7.5 points for Fortress Besieged in Kowloon Castle, and stressed: "If the action scenes of it are taken out separately, I can score 9 points. If those two words are used to describe it, it is the rivers and lakes in the city and the martial arts in life. " Such a high evaluation shows how attractive the action drama of this film is.

Looking back at the development of Hong Kong-style action movies since this century, we can say that there has been great progress in technology. For example, in recent series, Hong Kong-style action movies will focus on the explosion of nuclear bombs; In those days, it was the first time to shoot a martial arts 3D film, and later he filmed underwater martial arts 3D in it.

However, director Zheng Baorui is just taking a different approach. His martial arts film returns to the original intention of Hong Kong action movies, and explores the performance potential of basic physical fighting actions that belong to people themselves. Therefore, Zheng Baorui borrowed a lot of old Hong Kong action movies’ sub-types. For example, the two protagonists in the film are friends but have to fight for life and death because of different positions. In the end, each of them ties a cloth and covers his eyes, which is especially like a scene in Fang Shiyu 2: Ten Thousand Enemies.

For another example, a cook who cooks barbecued pork in the film suddenly becomes a martial arts expert by dancing with two knives. This scene can also find a similar plot in the movie.

Another example is Wang Jiu, who has a magical power to protect his body. He is invulnerable and always reminds people of the films directed by him.

For those who are familiar with Hong Kong films, it is not difficult to find that the source of the Hong Kong film "Fortress Besieged in Kowloon Castle" can be traced back to director Tsui Hark’s filming more than 20 years ago. First of all, "Fortress Besieged by Kowloon Castle" and "Upstream" come down in one continuous line is the vertical design of action. The unique terrain of Kowloon Castle determines that the action design will be extended from the usual horizontal angle to the vertical action design.

Whether walking in the corridor, jumping on the stairs, or even climbing the eaves outside the building, the audience can see that this film is inheriting and innovating at the same time.

However, in the process of watching movies, there are also many viewers who think that the last four young people exaggerated their drama when they finally confronted Wang Jiu. The reason is that Hong Kong, China’s action films especially like to pursue a tension between realism and freehand brushwork. The way to deal with the action in Fortress Besieged by Heroes in Kowloon Castle is to construct the illusion of action through audio-visual language.

For example, in a narrow corridor, when the enemy is after him, he can jump over this person by jumping in the air and fall across the other side. This is a setting beyond the real physical logic, but at the climax of the film, this setting is becoming more and more obvious.

In action design, the villain was forced to swallow a truncated sword, and the enemy was defeated by using the destructiveness of the truncated sword in the body. With the action design method with fantastic and fantastic supernatural flavor, only when the audience knows how to appreciate the action scenes can they really love and appreciate this movie.

Questioning the plot and characterization?

In addition, in the plot and characterization, "Fortress Besieged by Heroes in Kowloon Castle" has also been questioned by some viewers. For example, the audience thinks that "the characters and the plot are very popular because of the opposition between good and evil" and "the protagonist Chen Luojun became attached to the tornado after entering the city village, and quickly merged into it. This plot is too coincidental and too simple".

Indeed, according to director Zheng Baorui’s previous works, the storyline and characterization in the film "Fortress Besieged by Heroes in Kowloon Walled City" are indeed substandard. For example, Chen Luojun’s growth arc is not reflected in the gradual fullness of his personality and values, but in the gradual improvement of his combat effectiveness, so it will appear that the ideological and psychological depth of the characters is not enough and relatively flat.

In addition, why does the director spend a lot of time to create a plot that the audience thinks is more coincidental and simple? Perhaps the fireworks in Kowloon Castle gave this story a particularly strong realistic color. It can be understood that the literary drama in this part of the film is actually paving the way for martial arts drama. When the realistic color is combined with the action scene behind the film review, it will produce a wonderful tension.

"Hit" Hong Kong-style action "Xintiandi"?

You know, the film’s scenery is as realistic as possible to restore the Kowloon walled city in the 1980s. According to Zheng Baorui, the director, his greatest personal feelings about the castle in this play are "inseparable" and "not staying low (staying)". These two words have profound meanings.

Historically, Kowloon Walled Park used to be a no-holds-barred zone between the Hong Kong government, Britain and the mainland. When the cession treaty was signed that year, it was declared that this piece of land in Hong Kong still belonged to China, but the Central People’s Government did not want to go deep into this area to disturb or be regarded as a provocative act, and it gradually became an anarchic den of thieves.

As a geographical space, the Kowloon walled city was demolished in 1993. In the physical sense, this walled city can’t stay, but it can’t be separated from the spirit and concept it carries. This "three-no-cares" zone, because the current civilized order and legal norms in this space are ineffective, everyone relies on the morality of the rivers and lakes, which also carries the martial arts dream and river lake dream of Hong Kong film directors. Like it or not, it actually has such a layer of charm.

At the end of this "Fortress Besieged in Kowloon City", there is a plane flying above the kite. No matter how high the kite flies, there will be a huge plane hanging over it, forming a particularly distinctive visual oppression. This scene implies that the process of modern life is crushed on the Kowloon walled city like an airplane, and the traditional way of life will be slowly dissolved and eventually passed away under the constant impact of the civilized order of modern social life.

However, is it true that modern civilization will eventually abandon such "wild" and "barbaric" things as Kowloon Castle? I remember saying, "Without humanity, people will lose a lot, but without animality, people will lose everything.".

The vitality of "wildness" is actually the core driving force to ensure that people can continue to go on. Perhaps it is also the case. When many people think that Hong Kong-style martial arts films are beginning to decline, there will be people who are willing to make such great efforts and invest so much to shoot an action film.

The greatest significance of Fortress Besieged by Kowloon Castle is that it provides a new development possibility, that is, an action that has been ignored and abandoned by us — — Fighting originated from human limbs. It still has a lot of room to explore, which may be the next starting point for Hong Kong-style action movies and Chinese-language action movies.

　　The 2nd International Forum on Health Service and Standardization for the Aged and the Annual Meeting of the Branch of Health Service and Standardization for the Aged of China Geriatric Medical Research Association opened on 16th. Photo by Zhao Xiao

　　Dong ‘e, Shandong, August 16 (Zhao Xiao) The 2nd International Forum on Health Service and Standardization for the Aged and the Annual Meeting of the Branch of Health Service and Standardization for the Aged of China Geriatric Care Medical Research Association opened on the 16th in Dong ‘e County, Shandong Province, a Millennium ancient city. More than 200 experts from China, Japanese, Canadian and other countries studied the development of geriatric health care medicine, and contributed to the construction of the standard of health care service for the aged.

Li Jinhua, general consultant of China Geriatric Health Care Medical Research Association, delivered a speech at the opening ceremony. Photo by Jiang Yong

　　The reporter was informed in an interview that this forum will promote academic exchanges at home and abroad around topics such as "health care for the elderly", "health care for the elderly" and "medical care for the elderly", show the latest achievements in geriatric research, and vigorously promote the formulation of relevant standards and management methods in the fields of service, technology, products and management in the combination of health care and medical care.

Qin Yufeng, President of Dong ‘e Ejiao Co., Ltd. delivered a speech at the opening ceremony. Photo by Jiang Yong

　　"Group standards can highlight industry benchmarks and reflect industry characteristics in a timely manner. At present, the formulation of group standards for elderly health care in China has just started and the development momentum is good. " Gao Songbai, president of China Geriatric Health Care Medical Research Association, said in his speech at the opening ceremony that during the forum, nearly 20 expert consensus and norms on health services for the elderly will be released, laying the foundation for establishing and improving the standard system of medical care for the elderly. The formulation of group standards should adhere to standardization, practicality and public welfare, carry out in-depth investigation and research, and introduce group standards that are highly operational, meet the needs of industry development, and effectively play a guiding role, so as to promote the quality, increment and upgrading of elderly health services.

Data Map: The picture shows several elderly people performing non-legacy performances on Yaowang Street in Dong ‘e. Photo by Lu Xinsheng

　　Li Jinhua, general consultant of China Geriatric Health Care Medical Research Association, believes that the formulation of industry standards is the need of social mass production, and establishing standards provides a basis for measuring whether products are qualified and compliant. It is suggested that relevant trade associations should strictly follow the standardized procedures and requirements of group standards formulation according to the development status and actual situation in the field of geriatric medical care in China, so as to make the standards scientific, standardized and traceable.

Data map: Chinese medicine "looking and asking questions". Photo by Hu Pinghua

　　"China has entered an aging society. To solve the problem of standardization of health services for the elderly, we should start with formulating standards, and establishing standards can effectively promote the improvement of the quality and level of health services for the elderly." As the organizer of the event, Qin Yufeng, president of Dong ‘e Ejiao Co., Ltd., said in an interview that the proposal of "Healthy China" strategy puts forward new requirements for advocating new concepts, popularizing new achievements and exploring new models of health care for the elderly. Traditional Chinese medicine, represented by Dong ‘e Ejiao, is an excellent traditional cultural treasure in China, which plays an important role in the prevention of chronic diseases and the improvement of the quality of life of the elderly, including dietotherapy, medicated diet, paste recuperation and disease rehabilitation. Relying on this forum, Dong ‘e Ejiao will actively absorb advanced wisdom and experience at home and abroad, further improve product quality, and contribute more to promoting the development of big health industry, especially the elderly rehabilitation service.

　　Data Map: The picture shows thousands of people performing Tai Chi in Ejiao World Park of Dong ‘e Ejiao Co., Ltd. Shen Minshe

　　Yang Ze, chairman of the China Geriatric Care Medical Research Association’s Geriatric Health Service and Standardization Branch, told the reporter that the imbalance between supply and demand of aged care services is a realistic challenge facing the development of aged care services in China, and socialized aged care services must adapt to the multi-level and diversified service needs of the elderly population as soon as possible. Traditional Chinese medicine is an outstanding representative of Chinese civilization. After the test of time and practice, it can not only cure the symptoms, but also cure the root cause. "It is of great significance to give full play to the advantages and functions of traditional Chinese medicine and revitalize the development of traditional Chinese medicine to promote health services and health care for the elderly."

　　Shandong is a province with a large population of elderly people, with more than 20 million elderly people aged 60 and over, accounting for 21% of the total population, and showing an accelerated growth trend. At present, there are 13 "longevity towns" in the province, and there are more than 6,000 "centenarians". Li Deqiang, former vice chairman of the Shandong Provincial Political Consultative Conference, said that at present, the province regards the medical and health care industry as one of the "Top Ten" industries for the conversion of old and new kinetic energy, and strives to achieve an added value of 1.15 trillion yuan by 2022, accounting for 11.5% of the regional GDP. By speeding up the construction of medical and health care industry, Shandong strives to provide the elderly with a sense of security, a happy life, and a long and healthy life, so that the cause of aging has made great progress.

　　At the academic exchange meeting held on the same day, the standard writers of China Geriatric Health Care Medical Research Association released 18 expert consensuses on new technologies of home-based care for the aged, including China’s expert consensus on rehabilitation treatment for severe respiratory diseases and China’s expert consensus on rehabilitation treatment for elderly stroke patients.

　　This forum is co-sponsored by the Health Service and Standardization Branch of China Geriatric Health Care Medical Research Association, the Working Committee on Combination of Medicine and Nursing of China Preventive Medical Association and China Geriatric Health Care Medicine magazine, and jointly undertaken by the National Rubber Chinese Medicine Engineering Technology Research Center and Dong ‘e Ejiao Co., Ltd.

　　BEIJING, June 29 (Xinhua) According to Kyodo News Agency, British Prime Minister Johnson said in a meeting with Japanese Prime Minister kishida fumio in Germany on the 28th local time that Britain would lift the import restrictions on Fukushima food from the 29th.

　　According to reports, Johnson said at the beginning of the talks, "Starting tomorrow, food produced in Fukushima can be sold in British stores. I am very happy and thank the Japanese side for its patience so far. "

　　Kishida fumio thanked this and said, "Welcome to cancel."

　　According to the Japanese government, after the Fukushima nuclear accident, the United Kingdom required that foods such as mushrooms from nine counties in Japan, including Fukushima Prefecture and Miyagi Prefecture, must be accompanied by radioactive material testing certificates.

　　Last month, the British government website reported that the Japanese and British governments had generally reached an agreement on the Reciprocal Access Agreement (RAA), and the British government was scheduled to lift the restrictions on Fukushima food imports at the end of June.

　　Cctv newsAccording to the news of "Shijiazhuang Released" WeChat WeChat official account on February 4th, according to the joint consultation between the Provincial Ecological Environment Emergency and Heavy Pollution Weather Warning Center, China National Environmental Monitoring Center and the Provincial Meteorological Disaster Prevention and Environmental Meteorological Center, it is estimated that the diffusion conditions in Shijiazhuang will deteriorate from February 3rd, and pollutants will continue to accumulate, reaching the level of moderate to heavy pollution from February 5th. According to the suggestion of the Letter of the Provincial Atmospheric Office on Doing a Good Job in the Response to the Recent Pollution Process (Jiqi Lingban Letter [2023] No.6), in order to reduce the impact of heavily polluted weather on public health, the municipal meteorological and ecological environment departments have judged and reported it to emergency headquarters for approval, and now an orange warning of heavily polluted weather is issued to the whole city. The Class II emergency response of heavily polluted weather will be started at 18: 00 on February 4, 2023, and the release time will be notified separately.

　　I. Control measures for industrial enterprises

　　The city’s gas-related industrial enterprises are strictly in place in accordance with the requirements of Grade II differentiated emission reduction measures for orange warning in the List of Industrial Sources for Emergency Emission Reduction of Heavy Pollution Weather in Shijiazhuang City in 2022-2023 (Revised Edition). For enterprises included in the white list of ecological environment supervision, in the case of normal operation of pollution prevention facilities and stable discharge of pollutants up to the standard, in principle, they will not limit production or stop production, encourage enterprises to reduce emissions independently, and strictly guard against "one size fits all".

　　Second, non-point source control measures

　　In addition to emergency rescue projects, white list, people’s livelihood security and other provincial and municipal key projects will stop painting, slope protection and shotcreting, building demolition, earthwork and other construction operations at night under the premise of strictly implementing "six hundred percent" and "two full coverage"; Other construction sites stop the above processes all day, and other processes can be constructed normally. Strengthen global cleaning and cleaning, increase the frequency of road wet sweeping according to meteorological conditions, and reduce road dust. Within the administrative area of the city, it is forbidden to set off fireworks and firecrackers all the time, and it is completely forbidden to burn straw, biomass and garbage in the open air.

　　Third, mobile source control measures

　　Special vehicles such as emergency rescue, epidemic prevention and control, life support and medical waste disposal will open up green channels to ensure normal traffic. Guide transit vehicles to avoid driving in the main city. In principle, heavy and medium-sized trucks, three-wheeled vehicles, low-speed trucks and tractors are prohibited from passing through the central city and counties (cities, districts) except for urban operation support vehicles and special vehicles performing tasks. Focus on large car users and reduce transport vehicles. Industrial enterprises and logistics parks prohibit the use of heavy-duty trucks (including gas) of Grade IV and below for transportation (except special vehicles and vehicles for hazardous chemicals), stop using non-road mobile machinery with emission standards of Grade II and below, and encourage the use of new energy working machinery.

　　Fourth, public protection measures

　　It is suggested that children, the elderly and patients with respiratory tract, cardiovascular and cerebrovascular diseases and other chronic diseases should stay indoors as far as possible, avoid outdoor activities, and minimize the ventilation time of opening windows; Medical and health institutions should strengthen medical guidance and medical support for patients with respiratory diseases; The general population reduces or avoids outdoor activities; Outdoor work, duty, homework, activities and other personnel can take necessary protective measures such as wearing masks and shortening outdoor working hours.

　　V. Initiative emission reduction measures

　　Advocate public green travel, and try to travel by public transport or electric cars; Stop the engine in time to reduce the idle running time of the vehicle; Consciously stop driving fuel-fired motor vehicles at or below the national level. Advocate green consumption, and units and the public should minimize the use of raw materials and products such as paints, paints and solvents containing volatile organic compounds.

During the Clinton period, "medical insurance" must be legislated and owned by everyone. Employers are explicitly required to buy medical insurance for their employees. Obama relaxed the "strictness" of this idea. Employers and enterprises with real difficulties can make exceptions and do not have to buy medical insurance for their employees.

About 10 million low-income people, including the elderly and children, apply for medical benefits every year. If this kind of welfare is open to all Americans, many private insurance companies and hospitals, including doctors and private clinical institutions, will go bankrupt.

Where can the American government get the money to let the people enjoy medical insurance? Still can only play the idea of taxation. Obama has increased the sales tax on tobacco and alcohol. Now it is planned to raise taxes on "junk food", Coca-Cola and other drinks with high sugar content.

Medical care in the United States is expensive, not because of lack of resources, but because of excessive abuse. Of every $1 in medical expenses, 30 cents are spent unnecessarily. Therefore, the real American medical reform must focus on the quality and effect of medical care.

Universal health insurance is not as simple and sweet as people think. Universal health insurance first means that everyone can afford insurance. What is the most basic service? Can health care and prevention be included in this range? Is psychiatric treatment included in this insurance?

　　● In recent years, various cases of abandoning pet dogs have caused a sharp increase in the number of stray dogs, and more and more "second generation" and "third generation" have been bred.

　　● There are various reasons for abandoning pets. The primary reason is the economic situation. In addition, when the owner encounters unexpected situations such as getting married, having children and going abroad, he often "abandons it".

　　● To reduce the number of stray pets, we should not only care about the end rescue, but also pay attention to the source control, and the most important thing to put an end to pet abandonment is the supervision of uncivilized dog-raising behavior.

　　□ Rule of Law Daily reporter Zhao Li

　　□ rule of law daily intern Wan Peng

　　On November 1, some media learned from the doctors who participated in the treatment consultation in Huaxi Hospital that the right kidney of the girl bitten by a fierce dog had been saved and her condition was stable.

　　However, the social hot discussion caused by fierce dogs biting girls has not subsided, and a voice intended to "eliminate" stray pets has begun to attract social attention. Some people believe that stray pets have major hidden dangers and are one of the root causes of frequent incidents of cat and dog injuries.

　　In this regard, the interviewed experts pointed out that the main sources of stray pets are abandoned, lost, and breeding. Taking in or even killing stray pets is not the key to solving the problem. It is more important to solve the problem of the source of stray pets. It is precisely because China’s laws do not explicitly prohibit and punish the abandonment of pets, and the law enforcement of dog management is not in place, and the breeding of stray pets is unattended, which leads to stray pets being out of control and disorder.

　　The industry insiders believe that the management of pet abandonment has become a "new examination question" that cities must face. Abandoning pets is not only immoral, but also may spread diseases, disturb the people and pollute the environment. From the perspective of good law and good governance, it is still necessary for cities to enact relevant legislation to prohibit and punish pet abandonment according to law, and at the same time give play to the role of social autonomous organizations to solve the problem of stray pets from the source.

　　Abandoning pets often happens.

　　Become a hidden danger of social risks

　　Wang Mei (pseudonym) is a shop assistant in a clothing store in Xi ‘an, Shaanxi. A few years ago, she had a bichon dog, which brought her a lot of joy. However, since 2021, the business of her clothing store has become more and more difficult, and her salary has dropped again and again. Later, she felt that she could hardly keep a dog, let alone a dog.

　　What makes her even more stretched is seeing a dog. On one occasion, the dog had loose bowels, and it cost five or six hundred yuan to go to the pet hospital. "I really don’t have that much money to see him."

　　In desperation, Wang Mei began to find an adopter for Bixiong, but he couldn’t find a suitable one after searching. Finally, she abandoned the dog outside a local stray pet rescue station.

　　There are not a few owners who abandon their pets like Wang Mei.

　　Zhang Nan (a pseudonym) is the head of Shaanxi Yan ‘an Stray Animal Rescue Public Welfare Association. "In recent years, we have encountered all kinds of abandoned pet dogs, some abandoned disabled dogs, some abandoned injured dogs, and some abandoned sick dogs. These stray dogs breed ‘ Liuer generation ’ ‘ Three generations ’ More and more. "

　　Li Qian (not his real name), the director of Thirteen Sunshine Stray Animals Resettlement Center in Beijing, is also facing a similar experience. She said: "A stranger called me directly and told me that the dog at home could not be kept. If we don’t accept it here, he will directly euthanize or throw it away."

　　There are many such "threatening" calls.

　　"Sometimes, when we call back, the owner of the dog said that he had left the abandoned place. We had to go to the scene to find it. Some dogs could get it back, some dogs disappeared, and some dogs were dead when they were found." Li Qian said.

　　"I didn’t have the ability to keep a good pet, and finally I left it to us to clean up the mess." Zhang Nan said.

　　Abandoning pets is a disaster for pets; In terms of society, it is a hidden risk.

　　Du Fan, president of Wuhan Small Animal Protection Association, Hubei Province, said that most stray pets, especially abandoned pets, could not survive. For the whole society, abandoning pets has virtually become a risk and hidden danger. For example, stray dogs are easy to bite and may even spread some diseases.

　　According to public information, in recent years, stray cats and dogs have frequently injured people in many places. According to the staff of some stray dog rescue agencies, many of the stray dogs they found were large dogs or even fierce dogs.

　　In Du Fan’s view, the evil consequences of abandoning pets are passed on to the society, which is the bottom of the abandonment behavior, which also brings many problems to urban management.

　　Qian Yefang, a professor at Zhongnan University of Economics and Law, believes that abandonment, loss and reproduction are the three major sources of stray pets.

　　There are various reasons for abandonment.

　　The capacity of the shelter is limited.

　　According to the White Paper on Pet Industry in China in 2021, there are 40 million stray dogs in China.

　　Why are so many pets abandoned?

　　The reporter interviewed many pet owners and found that there are various reasons, some are limited in economic ability, some feel that pets are not worried, and some are opposed by family members.

　　A staff member of the health care department of a hospital in Beijing analyzed that there are various reasons for abandoning pets, and the primary reason is the economic situation. Keeping a pet not only takes time, but also requires a lot of economic investment. There are many people who abandon it if they can’t afford it.

　　In the view of this staff member, many people don’t know enough about keeping pets: some people are inexperienced, and the concept of keeping pets still stays at the stage of just letting pets have enough to eat, but after keeping them, it is discovered that dogs will "tear down their homes", which is not reassuring. In addition, there is a major turning point in the owner’s home, such as moving, family illness, giving birth to children, etc., which is also a reason that affects whether the pet is abandoned.

　　Ma Kai (pseudonym), who spontaneously formed the "Wuhan Stray Animal Adoption" group, said that some people would abandon their pets for fear that cats and dogs would spread diseases or hurt their children after giving birth.

　　Zhang Nan said helplessly that many people have no sense of responsibility in keeping pets, lack scientific knowledge and long-term planning, and often "abandon it" when encountering unexpected situations.

　　The reporter’s investigation found that the mixed pet breeding market has also become one of the sources of pet abandonment. Some insiders told reporters that some breeders only leave high-priced varieties when breeding pets, and throw ordinary varieties or sick pets "one nest at a time".

　　In the face of a large number of stray pets, stray pet shelters are helpless.

　　Ping An Afu Association is a stray animal rescue center located in Nanjing, Jiangsu. Changing food and water, cleaning excrement and urine on the ground, changing urine pads, dealing with the sick and wounded, arranging rescue, and constantly answering consultation calls and calls for help are things that Ping An Afu Association has to deal with every day.

　　"These things are not complicated, but they are very complicated. Volunteers are very busy every day, and there are countless stray dogs that need help." The staff of Ping An Afu Association told the reporter.

　　The staff of Ping An Afu Association also talked about the problems faced by the organization at present, that is, volunteers on duty are all working for free, and they have to face the pain and death of various rescued animals and bear great pressure, and they have to face the material difficulties of the association from time to time.

　　Yan’ an stray animal rescue public welfare association is also experiencing the same dilemma.

　　"The economy is under great pressure. We posted a fundraising channel on social platforms before, but the relevant departments said that the fundraising channel was illegal. If we can’t continue to rescue, all stray dogs can only be stocked or euthanized. " Zhang Nan said.

　　Li Qian told reporters that from picking up a stray dog to sending it to the resettlement center, it needs to go through many procedures such as hospital isolation, inspection, sterilization and immunization, and it costs about 3,000 yuan. In addition, a series of expenses such as dog food, rent, water and electricity are very stressful. "At present, we are already operating in debt."

　　There are also animal rescue stations and shelters trying to find new homes for abandoned pets, but "second abandonment" or even "multiple abandonment" sometimes occurs.

　　A puppy that Du Fan once rescued was adopted three times and returned three times. For the first time, the adopter couldn’t accept it and returned it at home. The second time and the third time, it was the adopter’s family who thought that having an extra animal brought a lot of trouble to family life.

　　Abandonment is hard to be blamed.

　　Local legislation is not effective.

　　In the view of many people who rescue stray pets, the key to reducing the number of stray pets is to reduce pet abandonment, and raising the abandonment cost of pet owners is a solution.

　　It is worth noting that there are many laws in China prohibiting the abandonment of pets.

　　In 2020, Shanghai handled the first case of abandoned pet dogs, fined the abandoned breeder 500 yuan and revoked the dog license.

　　The Regulations on Animal Epidemic Prevention in Hubei Province clearly mentions: "If a dog is abandoned, the dog registration authority will take the dog in and impose a fine of more than 1,000 yuan and less than 5,000 yuan".

　　The Regulations on Animal Epidemic Prevention in Fujian Province stipulates that units and individuals who abandon dogs at will and cause the spread of animal diseases shall be fined between 2,000 yuan and 10,000 yuan by the competent animal epidemic prevention department of the local people’s government at or above the county level.

　　"It is undoubtedly an improvement that it is clearly stipulated in local laws and regulations that it is forbidden to abandon pets. However, the current problem is that abandonment is difficult to track, and if the intensity of administrative punishment is too light, it may not be enough to put an end to these behaviors. " Guo Peng, director of the Animal Protection Research Center of Shandong University, said.

　　Qian Yefang believes that the above-mentioned local laws and regulations are of greater advocacy and propaganda significance, but it is difficult to effectively put an end to pet abandonment, because it is difficult to really implement punishment.

　　Stray pets belong to wandering creatures, and it is difficult to find a specific responsible subject to pursue responsibility after they cause damage to others.

　　"More and more local dog management regulations prohibit the abuse and abandonment of dogs, but few of them can be implemented." Qian Yefang said.

　　In her view, at present, the legislation on pet abandonment is still not perfect, and the strength of various law enforcement departments is relatively weak. "Law enforcement officers of individual law enforcement departments basically passively enforce the law, and they will deal with and punish after receiving complaints."

　　In Du Fan’s view, the work of managing stray pets requires multi-department normalized joint law enforcement, and sports management cannot be carried out, especially after a vicious incident. Because the uncertainty of the subject of law enforcement also leads to different ways after the problem occurs, a department can’t solve this problem alone.

　　"The most fundamental reason why a pet dog is abandoned is its owner. In fact, this is equivalent to a ‘ Educator ’ The process. You can try to do the work first. From the beginning of keeping and selling pets, there are special departments involved. For example, the market supervision department stipulates that unqualified people can’t buy and sell alive, but also supervise whether to sell, how much to sell, and who to sell. " Du Fan said that at the same time, it is necessary to supervise the relevant vaccines, and the law stipulates that dogs must be injected with the corresponding vaccines.

　　Up to now, there is no legal provision specifically for the welfare of stray pets or animals in China, and there is no law explicitly prohibiting and punishing the abandonment of pets. In addition, the law enforcement of dog management is not in place, and stray pets are left unattended, which leads to stray pets being out of control and out of order. In this regard, Qian Yefang suggested that a law should be enacted at the national level, and the punishment means should include administrative detention, fines and even criminal punishment, and consider the establishment of the crime of animal abandonment.

　　Du Fan suggested that special animal protection laws should be introduced at the national level for top-level design, and the competent departments and relevant management departments should be determined according to law to solve the problem of "single-handedly fighting" when departments and localities manage stray pets.

　　Abandon single-end rescue

　　Source control and strengthening supervision

　　During the interview, some insiders asked whether we could try to solve the problem of pet abandonment by scientific and technological means. For example, it is stipulated in other countries that practitioners engaged in breeding or selling pets must implant chips into pet cats and dogs, and pet owners must register their names, addresses, telephone numbers and other information within 30 days after purchasing cats and dogs. People who have kept pets or animal protection groups also have the obligation to implant chips into cats and dogs.

　　In Zhang Nan’s view, it should be the obligation of breeders to "register" their pets and implant chips. "Even the behavior of abandoning pets can be included in the scope of credit reporting, raising the threshold and cost of raising dogs."

　　In this regard, Guo Lin (pseudonym), a practitioner in the animal electronic chip industry, told reporters that China began to introduce animal electronic chips in 2012. At present, the technology of implanting chips into animals has matured, and not only pets, but also animal husbandry and aquaculture are applying chips to animals, and combining with handheld readers and system software in the Internet of Things industry, we can trace the individual information of each animal. For example, a dog dealer pulls a car full of dogs, and some dogs are stolen. If a chip is implanted in the dog, it can be known by sweeping it with a machine.

　　"According to the relevant regulations, in principle, all dogs need to be implanted with chips for management, but at present, there are a large number of urban pet dogs without chips. In addition, there is no uniform number for chips in cities and even provinces, which affects the interconnection of such information in various places. " Guo Peng said.

　　Qian Yefang believes that it is not enough to implant chips into pets without implementation and supervision. "In some places, dog chips will be fully implemented from 2020, but the phenomenon of uncivilized dog raising and pet abandonment is still serious, so the key problem is still implementation."

　　"After finding the abandoned person through the chip, the owner may abandon his pet for the second time. Even if he knows where the chip is, it may be removed directly, which will cause more harm to the pet." Qian Yefang called on the vast number of animal protection volunteers to transform as soon as possible. They should not only care about terminal rescue, but should pay attention to source control. The most important thing to put an end to pet abandonment is to supervise uncivilized dog-raising behavior. We must give full play to the strength of owners in various communities, raise their awareness of being kind to animals, start from their own communities, manage pets in their own communities first, and spare no effort to help other communities to jointly promote civilized pet-raising.

　　"Uncivilized dog raising, including abandonment, can only be solved in the community by means of grassroots autonomy and supervision between owners. Management can’t start until there are problems. We must start from the basic work of grassroots communities." Qian Yefang promoted a "Haitian Model" in Haitian Community of Baiyang Street, Qiantang District, Hangzhou City, Zhejiang Province, that is, by cultivating and supporting community social organizations and formulating community conventions, he explored the road of building ecological civilization and animal civilization from bottom to top.

　　"It is an effective solution to give full play to the autonomy advantages of self-management, self-education, self-service and self-supervision of grassroots people, and mutual supervision between neighbors. Relevant government departments should encourage owners to participate in community autonomy spontaneously." Qian Yefang introduced that first of all, there must be a written agreement. For example, a community convention is equivalent to a moral constraint, and it is clearly agreed not to abandon or abuse pets. The next step is how to implement it. Now they are going door-to-door to register the situation of keeping pets, which is used to establish community animal files and comprehensively grasp the information of owners and animals. Later, if a pet is abandoned, it is possible to quickly query the owner information according to the files.

　　In order to encourage people to actively register pet information, Haitian Community has made a small program called "stray cat archives", and also provided a series of intimate services for registered owners, including finding lost pets, temporary care for pets, medical benefits and group purchase of pet food.

[Text/Observer Network Li Zexi]

AOC in2018Elected the first in New York State in.14Members of the constituency, just took office with three other members (including Omar) jointly created the "left-wing squad" (The Squad）。 They often rely on social media to interact with their fans, and AOC has the highest number of fans on Twitter among members of the House of Representatives. At present, the "left wing squad" has existed.fiveFamous womenoneA male member of parliament frequently opposes the democratic establishment, for example, because he does not think that the democratic party2021The "Infrastructure Investment and Employment Law" promoted did not go far enough and all voted against it. Left-wing squadfiveFamous women19Arrested every day.

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

Editor’s Note: This article is from WeChat WeChat official account on Entrepreneurship, written by Xiaoxue, and reproduced by Chuangyebang with authorization.

A bowl of rice noodles with only 5 yuan and 7 yuan has not only eaten hundreds of billions of markets, but also been favored by capital for many times. So, how do entrepreneurs find opportunities in small rice noodles?

Today, we will dismantle the rice noodle industry.

With a history of 3,000 years, it has strong regional characteristics.

Rice noodles are made of rice as the main raw material through various processes, and then boiled or dry-fried with various vegetables or soup materials. The history of rice noodles can be traced back to the Zhou Dynasty more than 3,000 years ago. At first, rice and wheat were used as raw materials to make paste-like rice noodles. Linear rice noodles appeared in the Southern and Northern Dynasties, and the rice noodle technology gradually matured in the Sui and Tang Dynasties. But rice is scarce, and early rice noodles were aristocratic food. Later, with the increase of rice planting scope and yield, the production technology of rice flour became more and more mature, and rice flour only entered the homes of ordinary people after the late Qing Dynasty.

Nowadays, where rice is cultivated, there are almost rice noodles, which determines the strong regional characteristics of rice noodles and invisibly becomes an important factor restricting the development of rice noodles. Rice noodles were popular in the south at first, and then gradually spread to the north. The branches of rice noodles are complex and extensive, which can be roughly divided into rice noodles, rice noodles, river noodles, kway teow and other categories. The variety forms are similar, but the taste is slightly different. For example, although the main ingredients of rice noodles and rice noodles are rice, sweet potato powder and potato powder are added to the rice noodles, so the taste will be different.

▲ Source: Network | Deep research and finishing

According to the "2019 Chinese Fast Food Industry Catering Big Data Research Report", in 2019, the number of stores in the powder category has reached 229,000, accounting for 8.9% of Chinese fast food restaurants, second only to rice fast food and noodles. With the popularity of specialty rice noodles such as snail powder, marinated powder and pork intestines powder, rice noodle brands on the market are also increasing. Enterprise survey data shows that from 2017 to the first half of 2021, there were nearly 80,000 newly registered rice noodle enterprises in less than five years. According to the data of China Commercial Industry Research Institute, the market size of China’s rice flour industry will exceed 100 billion yuan in 2020.

According to public comment data, Shenzhen, Guangzhou and Nanning have the largest number of rice noodle-related restaurants in China, followed by Chongqing, Shanghai, Beijing and Changsha. Moreover, since the beginning of the epidemic, the consumption demand of rice noodles has increased. In particular, Li Ziqi once again brought snail powder to the fire, and also launched a joint venture with the People’s Daily to push snail powder to the hot search again.

The main material in the upper reaches of rice noodles is rice, so the rice noodle production area is extremely wide, and most places where rice can be planted have built rice noodle production bases.Especially in southern provinces (regions) such as Jiangxi, Guangdong, Guangxi, Zhejiang, Fujian, Hunan, etc., this has caused the situation that the upper reaches of rice noodles are extremely scattered. For example, Ganshui Town, Qijiang, Chongqing planted 200 mu of rice flour special rice in order mode; Yuechi County, Sichuan Province has also set up a planting base for rice flour in Yutai Mountain.

Followed by raw materials such as sweet potatoes, potatoes and other rice flour additives; There are also raw materials around rice noodles, such as beans, snails, sour bamboo shoots, peas, meat, sauces, sauerkraut, peppers, fungus, peanuts, yuba, daylily, cowpea and so on. Take snail powder as an example, its raw materials are basically produced in Liuzhou. Liuzhou has a special comprehensive breeding area for rice snails, as well as a special demonstration base for the cultivation of auxiliary materials such as beans, peppers, bamboo shoots and auricularia auricula. All counties and districts will make every effort to develop large-scale snail breeding and build contiguous breeding bases. The planting area of bamboo shoots is over 100,000 mu. The data shows that the scale of Liuzhou snail powder raw material base has reached more than 500,000 mu. The output value of bagged snail powder in Liuzhou has reached 3 billion yuan, of which the income from agricultural raw materials accounts for 20~30%.

The middle reaches are mainly processing plants, distributors and foundries of various colors, and are also in a highly decentralized state.In the early days, the rice noodle production industry was mainly in the form of small family workshops. In the 1950s and 1960s, extensive rice noodle factories began to appear, and the production equipment used was still in the traditional mode. After the reform and opening up, especially in the past two decades, some formal modern rice noodle factories came into being.

For example, Liuzhou has built a snail powder industrial park, attracting more than 100 enterprises such as raw material supply, product processing, e-commerce, logistics and distribution. Changde rice flour established an industrial development group; Yuechi County, Sichuan Province is also promoting an industrial park integrating production, research and marketing to attract rice flour processing enterprises to settle in the park.

Many factories have also formed their own R&D characteristics. For example, Sanyang Gum Wheat in Guilin is a high-tech innovative enterprise integrating product research and development, production, sales and service. At present, it has reached the largest daily output in the country in the manufacture of moisturizing fresh powder, with a daily output of 250,000 bags. Moreover, it adopts UHT ultra-high temperature instantaneous sterilization and composite biological preservation technology, which can keep rice noodles fresh for 12 months at room temperature without stopping. You know, the shelf life of most wet powders is about one month.

▲ Source: Sanyang Rubber Wheat Factory

Some big chain brands have relatively stable supply channels. For example, Wumingyuan rice noodles originated in the northeast have set up branches and built warehousing and logistics centers in eight cities, including Shenyang, Beijing, Shandong, Shanxi, Shaanxi, Hebei, Wuhan and Henan. Guifenghuang rice noodles and Liziqi snail powder mainly rely on foundries.

Nowadays, many factories will sell goods directly through e-commerce channels. For example, Liuzhou snail powder industry is very complete in the development of e-commerce. Some enterprises in the snail powder e-commerce industrial park will bring goods live in the workshop. And Taobao search "wholesale rice noodles", you can also see a large number of manufacturers, distributors and so on.

Downstream "big category, small brand" is highly dispersed, and there is no national chain brand at present.Although some well-known rice noodle brands have been born in recent years, for example, there are more than 500 chain stores of potato noodle for brothers and sisters, the total number of stores of Wumingyuan rice noodle has exceeded 2,200 at present, and the total number of stores of Grains and Fish Powder has exceeded 4,700, and there are about 60 direct stores in Baman. However, due to the obvious regional characteristics of rice noodles, there are not many brands nationwide. Our investigation found that at present, couples’ shops and regional brands are the main ones, and they are mainly concentrated in the southern cities in the third and fourth lines. The rent is low and the goods are available nearby. Moreover, for southerners, eating rice noodles is just needed.

Regional differences make it difficult to form a national chain brand.

Because there are many and complicated categories of rice noodles in China, different cities have different tastes and processing techniques of rice noodles, and different regions also have different ways to eat rice noodles. Therefore, many rice noodle brands are only deeply cultivated in the region, or they can only focus on the special taste of a certain place, so it is difficult to make it big and complete. For example, Baman is concentrated in Beijing, Tianjin and Hebei, most of Dafulan’s stores are in Shenzhen, Sanliang Powder focuses on Dongguan, Xiaoman Handmade Powder is mainly in Shanghai, etc. All brands are well-known locally. However, a few brands that have expanded their stores to the whole country, such as grain fishing powder, have not formed an influence corresponding to the volume in the national catering market.

Moreover, rice noodles are very fresh, but the shelf life of fresh rice noodles is mostly only one month or even shorter, which makes it difficult for rice noodles to expand nationwide.

Site selection determines the success rate of opening a store by 50%. According to our research, at present, rice noodles are still mainly eaten in the hall, and even take-away distribution is relatively small. For one thing, because rice noodles have no higher added value, the unit price is difficult to go up. For another, rice noodles with soup are not easy to transport, which will affect the taste. Real rice noodle lovers will be very picky about the taste and easily affect the repurchase rate. Moreover, the take-away platform is very high, and the profit of the rice noodle shop will be spread very thin.

Tanzai International is extremely cautious about site selection. Any proposal to open a new restaurant must be approved by the board of directors and the site selection committee, which is composed of the chief executive officer, the chief financial officer, the business development director and the general manager. Only after carefully evaluating the feasibility of the proposal can the proposal be approved. The evaluation criteria include whether the population and consumption demand in the potential area are sufficient to support the new restaurant, and the potential encroachment on other restaurants in the neighborhood.

▲ Source: Photo Network

During the epidemic, restaurants in shopping centers suffered heavy losses, and community stores will become a new direction. Xu Ming ‘en, director of investment promotion of Dagu rice noodle, once said: "Before the epidemic, Dagu rice noodle was a shopping mall, and later it may be considered to focus on opening a street shop." Most of Sister Lu’s stores are located in complexes, communities, street shops, transportation hubs, shopping centers and other places where there are more passengers, and then share the cost by expanding the stores.

The production technology is not complicated and the threshold is low.Rice noodles are easy to operate, quick to produce, independent of chefs, and easy to achieve standardization. With the emergence of prepackaged ingredients, rice noodles basically achieve the effect of instant meal. Moreover, the supply channels are diverse and the cost is low. For example, we casually compared two rice noodle factories and one supplier on Taobao. The price of dry powder is about 4 yuan/kg, and the price of wet powder is about 6 yuan/kg. Almost three bowls can be produced per kg. Even if it costs only six or seven yuan, the gross profit can reach about 60%.

Consumer awareness is high, and the epidemic has given birth to greater demand.As just needed, there are statistics,More than 40% consumers in China have taken rice noodles as their main meal.Coupled with the epidemic, the blessing of e-commerce platforms, short videos and social platforms has strengthened consumer awareness. According to our investigation, it is found that rice noodle shops are more suitable to open in the south, preferably in cities with rice noodle producers. Users in the south do not need user education, and they can use local materials, and the costs of rent and manpower in third-and fourth-tier cities are lower, which is a good direction for entering the market.

Policy support and promotion.In April, 2021, General Secretary visited Liuzhou snail powder production cluster, and proposed: "The development of industry must have its own characteristics. Snail powder is a feature, which has caught everyone’s stomach and made it an industry on the tip of the tongue. " In June, snail powder was listed on the national intangible cultural heritage list. The "14 th Five-Year Plan" has mentioned "characteristic industries" many times. As a characteristic industry with regional characteristics, rice flour will also receive greater policy support in the future.

Addictive taste, low price and high repurchase rate.Some people joked that "there are only 0 times and countless times to talk about powder", which shows the addictive characteristics of people eating powder. In addition to the refreshing feeling and low price, "spicy" is also a major feature, and spicy can stimulate endorphins to bring pleasure. According to the data of Meituan in 2020, the proportion of "spicy" after 90, 95 and 00 all exceeded 50%. In 2020, the top three restaurants will be hot pot, snack and Sichuan cuisine. Both hot pot and Sichuan cuisine have heavy taste attributes, and the refreshing feeling brought by spicy food is addictive. Zhang Tianyi, the founder of Baman Rice Noodle, once said that the reason why users like to eat Hunan Rice Noodle is "spicy enough and mellow enough".

Market recognition, capital entry.In the past two years, capital has entered the rice noodle/rice noodle brand one after another. For example, Hong Kong Fat Juice Milan obtained two financing, and Guizhou "Guifenghuang" completed the A round of financing; Hunan Baman Rice Noodle has successively obtained B+ and C rounds of financing; Guilin rice noodle suofenlao received 10 million RMB angel round financing. Even more, Tanzai International, the first stock of rice noodles, landed on the Hong Kong Stock Exchange, showing that capital began to pay attention to the track of low-priced snacks.

1. Standardization and process are the guarantee of becoming bigger and stronger.

Throughout the current well-made rice noodle brands, there are very efficient standardization processes.For example, Baman rice noodles are worth learning from in terms of standard and quantitative thinking. Its core business secret is a spice bag composed of 24 kinds of seasonings, which can ensure that every bowl of beef powder is made with the same high-quality taste. After the business expanded, they split the spice package to different suppliers, and each supplier only produced several seasonings with a specific ratio to keep the ingredients secret. At the same time, other raw materials also have standardized and quantified processes, such as stewing the bones with tendons for not less than 5 hours, using only early-season indica rice with amylose content of not less than 25% for rice flour, and not less than 399 for beef powder (SHU, Scoville Heat Unit).

Sister Lu also achieved rapid expansion by standardization. The product research and development center will provide the product quality, specifications and price requirements to the supply chain center, which will further determine the suppliers. Follow up the whole supply chain and deliver it to the store every day to ensure the fresh taste of food. There are uniform standards for rice noodles, sauces and standard ingredients. Pot-stewed snacks are uniformly distributed by factories and can be produced by heating in stores, which improves operational efficiency.

If you want to go far, you must take the healthy rice noodle route. During the interview, it was found that at present, more than 60% of rice noodles in China are easy to break because of the low quality of technology and rice, so many manufacturers add a lot of starch, which leads to high sugar content in rice noodles and greatly reduces their health. Some poor quality flour will turn pale blue after cooking, while the really good rice flour and soup are pure white. For example, in Sanyang Gum Wheat in Guilin mentioned above, professional doctors will join the R&D team to develop rice flour from the perspective of nutrition. The rice flour developed by their unique technology can reach 100% rice content. At present, this enterprise is a supplier of many big brands such as Baman and Uni-President.

▲ Source: Sanyang Rubber Wheat Factory

In addition, statistics show that the average life cycle of domestic rice noodle shops is more than 200 days, so it is very important to innovate products and make their tastes unique. For example, Baman’s products iterate 30% every year, but "SKU only keeps 10", so don’t worry about suffering from great inventory pressure. In the choice of ingredients, it is also necessary to form its own characteristics. For example, the sausage raw material of Da Fran only chooses Ningxiang pork, and Ba Man cooperates with Fanye Chili sauce; Four young rice noodles are selected from Hunan.

It can also be expanded in terms of categories, giving consumers diversified choices and raising the unit price of customers. According to "China Catering Big Data 2021" released by the catering boss’s internal reference, the number of stores below 30 yuan per capita decreased by 5.3%. In the snack category, the customer unit price rose from 22.8 to 25, an increase of 9.5%, and more and more snacks were upgraded and redone. The data of Meituan also shows that in 2020, snack and fast food stores in 10 yuan and below will be the mainstream; However, the growth trend of high customer unit price stores is obvious, with the fastest growth in the range of 20~30 yuan, which shows that there is still much room for improvement in the customer unit price of snack categories such as rice noodles.

▲ Source: Meituan | Deep research and finishing

At present, many brands adopt a mixed business model of overlapping snacks. For example, Da Fran’s "rice flour+snacks", Xiaoman’s handmade flour "rice flour+snacks+sugar water", Gui Fenghuang’s "mutton powder+snacks+Guizhou hot pot" and Sister Lu’s "marinated powder+snacks" and so on. This model can also adapt to various consumption scenarios such as brunch, dinner and snacks, and extend the business hours. For example, Sister Lu has realized the operation of "10 am to 10 pm" for a long time, even without closing for 24 hours, and the floor efficiency has been greatly improved.

The new national tide and the rise of generation Z have enabled rice noodle shops to "redo" from the inside out. At the level of store design, the cool black of Ba Man and the warm orange of Da Fran all pay more attention to consumers’ experience and pay attention to youthfulness. Qiao Fenghuang has formed a unique brand recognition with the brand concept of "aesthetics+Miao culture"; Guangzhou’s "in the alley" snail powder shop, because of its outstanding value, once became a holy place for punching cards through the decoration of literary petty bourgeoisie. By raising the brand tonality, the stereotype of rice noodle "street shop" has been subverted, and the customer unit price is correspondingly higher.

In the future, the rice flour industry will adopt the unbounded operation mode of "from store to home", "catering+retail" and "online+offline", and the chain and scale will have more advantages in this respect. Last year, double 11 Liziqi sold 7 million bags of snail powder online, which made many people see the magic of e-commerce. The impact of the epidemic on offline stores has also promoted many rice noodle brands to fight online. Yang Aijun, co-founder president of Yunnan Catering and Food Industry Association, said, "After the epidemic, the retailing of rice noodle products is bound to be a trend." The best example is that the production and sales of bagged snail powder will exceed 10 billion yuan in 2020.

Relying on the community to gain the hegemony of the first batch of users, during the epidemic, it also made up for the offline losses through e-commerce business. The data shows that in 2020, nave’s food revenue will only account for 20%, and the other 80% will come from take-away, e-commerce and offline retail. As of April 2021, e-commerce business grew by 400% year-on-year. In addition, rice noodle brands such as Guifenghuang, Dafulan, Siyou Youth and rice rolls in Hongli Village are all accelerating the layout of new retail channels for e-commerce.

As early as 2016, Baman introduced fresh food and prepackaged foods. It is distributed by the cold chain to the freezers of Shangchao convenience stores all over Beijing for sale-which expands the time and space boundary of products to days and dozens of kilometers.

The shelf life of prepackaged foods is as long as 120 days. The food factory produces dehydrated dried rice flour, sealed original soup, large pieces of beef, supporting side dishes and other raw materials, which are packaged after high-temperature sterilization and sold to retailers all over the country-the time and space boundary of products is further expanded to 2008 and the whole country. Today, Baman has formed an omni-channel layout of online e-commerce, offline supermarkets and convenience stores. Xu Ming ‘en, director of investment promotion of Dagu Rice Noodles, said that Dagu Rice Noodles will develop instant packaging rice noodles to better meet the new eating habits of ordinary people.

Of course, the cost of e-commerce is higher. We learned from the interview that the e-commerce platform will extract 23% of the sales, and it has higher requirements for operational capabilities and R&D capabilities, which is more suitable for the chained multi-store model.

Conclusion:The decentralized status quo of offline rice noodle shops in China and its low threshold allow entrepreneurs to find opportunities.

References:

How is this online celebrity rice noodle shop, which was selected into the Harvard Case Library? | Exclusive Case China Europe International Business School

The national rice noodle market is divided, where is the next spring of this category? | Observation of catering brands

How do local brands break through in the 100 billion rice noodle market? | Hongcan. com

(The article is only based on industry dismantling and does not constitute any investment advice.)

This article (including pictures) is reproduced by the cooperative media and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

　　The Paper noted that Hohai University, Guangxi University for Nationalities, Xi ‘an Conservatory of Music and other universities have all disclosed students’ complete national ID numbers in recent years when publicizing the list of candidates or winners of national scholarships.

　　Among them, Hohai University publicized the preliminary list of winners of the 2013 National Scholarship and the list of candidates for the 2014 and 2015 National Scholarships for undergraduates. Besides the students’ names, departments, majors, student numbers, gender, nationalities and years of enrollment, it also announced the students’ complete citizen ID numbers.

　　A partial list of winners of national scholarships in Hohai University in 2012-2013. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　Part of the list of candidates for national scholarships for undergraduates in Hohai University in 2013-2014 academic year. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　Part of the list of candidates for national scholarships for undergraduates in Hohai University in 2014-2015 academic year. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　In 2013 and 2014, Guangxi University for Nationalities announced the list of candidates for the annual postgraduate national scholarship, in addition to the student’s name, gender, nationality, department, student number and year of admission, it also announced the student’s complete citizen ID number.

　　Part of the list of candidates for the 2013 National Scholarship for Postgraduates in Guangxi University for Nationalities. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　In 2012, when Xi ‘an Conservatory of Music publicized the preliminary list of national scholarship winners in this academic year, in addition to the students’ names, departments, student numbers, gender, nationalities, and enrollment years, it also announced the students’ complete citizen ID numbers.

　　Xi ‘an Conservatory of Music 2011-2012 academic year national scholarship winners list. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　In this regard, a responsible teacher of Xi ‘an Conservatory of Music responded to The Paper on the afternoon of November 17, saying, "To give each award-winning student a bonus, it is necessary to publicize the ID number for list verification."

　　A teacher from the Graduate Department of Guangxi University for Nationalities said in an interview that the school "has always done this, and you can not put it down after reminding it. At present, the higher authorities have not said this requirement."

　　On the afternoon of the same day, a teacher in charge of the student affairs office of Hohai University told The Paper that he had considered whether it was necessary to put the complete ID number on it. "But it is necessary to publicize and let students check their personal information clearly, and I didn’t think of a better solution to protect students’ privacy to the maximum extent."

　　Is there really no other way to publicize it?

　　The Paper found that the list of winners of national scholarships was also publicized. Jiangxi University of Finance and Economics published the names and departments of students in the "List of Winners of National Scholarships for Postgraduates in 2017" published in official website, its graduate school on October 13th this year, and there was no ID number.

　　The list of winners of the 2017 National Scholarship for Postgraduates of Jiangxi University of Finance and Economics is partially publicized, and there is no ID number.

　　In addition, Donghua University did not announce the ID number except the name, gender, nationality, department, student number, and year of admission when the winners of the national scholarship for doctoral students were publicized in 2016.

　　In September 2016, when the School of Accounting of Southwestern University of Finance and Economics publicized the candidates for national scholarships, only the names of the students in the department were announced, and there was no ID number.

　　The list of winners of the 2017 National Scholarship for Postgraduates of Jiangxi University of Finance and Economics is partially publicized, and there is no ID number.

　　"Maybe we can change the way the national prize is publicized later." The above-mentioned teacher in charge of the student affairs office of Hohai University said in an interview with The Paper on the afternoon of the 17th that "the ID number can be removed when it is publicized, and students will see if they have filled in the wrong ID number when they sign it in person."

Time Network News The animated family movie "Animal City in Manggu" was announced to be released nationwide on November 19th, and at the same time, a preview and poster were released. The hero of the film is an ordinary Xiao Lv named Manggu, dressed in a handsome king uniform, posing as a funny king, and leading many animals to start a funny and hilarious adventure in the animal city.

Ordinary Xiao Lv big dream

Laundryman turned into a new king

The film tells the story of the Lion King’s decision to hold a democratic election in the jungle kingdom when he retires. Unexpectedly, the ordinary Xiao Lv Manggu, a laborer and dreamer, was crowned the king, which led to a series of hilarious and funny events in the whole animal city.

In the preview, this is an ordinary Xiao Lv Manggu, handsomely dressed in the king’s uniform, smartly crowned himself, and slowly walked to the center of the throne under the solemn ceremony of the animal kingdom. Then, unexpectedly, a clever man woke up from his sleep in an instant. It turned out that becoming a king was just an unrealistic imagination.

In reality, Manggu is an ordinary laundryman in Animal City, doing an ordinary job and living an ordinary life, but he left a deep impression on everyone in Animal City with his positive and funny personality.

By chance, Mungo came to the Royal Palace in Animal City and had a funny conversation with Ms. Fitna, the special adviser of the king. After happily introducing the identity of the laundryman, a funny adventure far beyond Mungo’s expectation was about to burst into laughter in Animal City …

In the finalized poster released at the same time, the ordinary Xiao Lv Manggu, whose crown on his head turned into a king, stood in front of the palace of the animal kingdom, holding his chest with his hands crossed, showing a happy look, and the details of clothing texture and character hair and skin were exquisite and delicate.

Fixed poster

Pakistani animation film masterpiece

Laughter, adventure, family fun

As an excellent Pakistani animated film, Animal City in Manggu is full of joy, with delicate and rich characters, which opens a happy journey of the whole animal city from the perspective of ordinary Xiao Lv.

At present, the preview has already appeared in the king’s special adviser, Fox Fitna, the brave and powerful rhinoceros bodyguard Su Bedal and Manggu’s warm-hearted uncle Pellouin. As a laundryman, Xiao Lv’s Manggu is optimistic and cheerful, dares to dream big, and has an interesting chemical reaction with the high-ranking king, but his uncle Pellouin teaches him not to daydreaming.

As an animated family movie, Mang Gu’s Animal City not only contains many cute and interesting animal characters, but also presents Mang Gu’s dream trip in a relaxed and interesting way.